El trabajo analiza la influencia de los elementos del storytelling empleados en la publicidad para la concepción de una nueva identidad cultural peruana. En la actualidad, la publicidad práctica una nueva forma de comunicación y conexión entre las marcas y su público que permite la identificación con los personajes y la trama presentada, pero para hablar de la influencia de la publicidad en la identidad cultural primero se deben entender los acontecimientos sociales y culturales que ayudan a generar los símbolos que hoy compartimos y cómo estos se han ido fusionando. Para ello, se analiza la campaña “Cholo Soy” de MiBanco desde un enfoque cualitativo de diseño fenomenológico que contempla realizar entrevistas individuales mediante una guía semiestructurada aplicada al sujeto de investigación: jóvenes de 18 a 25 años del nivel socieconómico B que residen en los distritos de Pueblo Libre, Jesús María, San Isidro y Magdalena del Mar. / This work analyzes the influence of the elements of storytelling used in advertising for the conception of a new Peruvian cultural identity. Currently, advertising practices a new form of communication and connection between brands and their audience that allows identification with the characters and the plot presented, but to talk about the influence of advertising on cultural identity, one must first understand the social and cultural events that help to generate the symbols that we share today and how they have been merging. To do this, the MiBanco “Cholo Soy” campaign is analyzed from a qualitative approach of phenomenological design that contemplates conducting individual interviews using a semi-structured guide applied to the research subject: people between 18 and 25 years old from socioeconomic level B who reside in the districts from Pueblo Libre, Jesús María, San Isidro and Magdalena del Mar. / Trabajo de investigación

This study investigates the cultural identity of Chinese overseas in Sweden, especially the identity of Chinese culture. A Hakka family in Sweden from Kolkata, India was a target of a case study in this thesis from the viewpoint of life history research and semi-structured interviews for the three female members in this family.The Indian Hakka Chinese, though spending more than 100 years in India, emigrate to other countries commonly. During the migration, this family well sustain their Chinese culture.This research reveals the following findings. Firstly, the identities in the family of this case show the differences between generations. The main deciding factor of their identities is based on both the ethnic identity of Chinese and Chinese culture. The second generation of immigrants in Sweden reveals the dual identities of Chinese culture and Swedish culture, which is consciously decided by them under the social and cultural background of the country of residence.Secondly, this case's family demonstrates a strong atmosphere of Chinese cultural identity in their daily life. The most significant symbol is that family members use Hakka to communicate at home. Furthermore, their cultural values follow a Chinese tradition of family-centred and ethical cultural values. However, in this case, Chinese culture is not as complete as the Chinese mainstream society. It also includes foreign elements in the country of residence. This clearly shows the process of Chinese overseas adapting and integrating with the country of residence.Thirdly, the influencing factors to this case's Chinese cultural identity include the Chinese community in Kolkata India, usage of Chinese language, Chinese education, intermarriage, and the external environment of Swedish society based on democracy multi-culturalism and popularization of internet information under globalization. The key factor in constructing and maintaining the Chinese cultural identity, in this case, is that the elders consciously insist on preserving Chinese tradition in this family.To sum up, this study's results contribute to the knowledge and understanding of Chinese overseas' cultural identity in Sweden. / 本论文以瑞典一个来自印度加尔各答的客家华人家庭进行个案研究，采用生命史研究的视角、半结构式的深度访谈法访问三位家庭女性成员，探讨瑞典的海外华人的文化认同，尤其是中国文化的认同。在海外延续百年的印度客家华人再度从印度移出已是常态，而此个案家庭中国文化的传承未曾中断。个案研究结果发现：首先，个案的身份认同呈现出世代的差异，身份认同以中国人的族群认同及中国文化认同为最主要的决定因素，移民瑞典第二代显示出中国及瑞典文化的双重文化认同，是历经所处的社会文化环境选择的文化认同。其次，此个案展现出浓厚的中国文化认同形式，以客家话的使用最为显著，也展现出以家庭为中心、注重伦理的文化价值观，然而不像中国主流社会文化的完整，而是包含了居住国的外国元素，显见海外华人在居住国适应、融合的过程。最后，影响个案维护中国文化认同的因素，包括：印度加尔各答的华人社区、世代的传承、中文的使用、中文教育、族内通婚、以民主为基础的多元文化瑞典社会的外部生存环境、全球化下网际网络资讯的普及等因素，而家中长辈有意识地传承与坚持，是文化认同建构及维护最重要也是最主要的因素。总之，本论文的研究结果可为瑞典海外华人的文化认同增添知识与理解。

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The diploma thesis deals with the influences of different native language and cultural habitus of pupils on their activity in art education. The thesis focuses on the integration of cultural contents in art education without disadvantage of pupils with different native languages. It also describes the educational conditions of these pupils in art education and brings out its specifics and the need for an individual approach. The theoretical part is based on literature and it analyzes broader contexts of the topic, such as the relation of the language, culture and mind, cultural contents in art education, semiotics, visual literacy, or cooperation. The artwork is approached as a mean of communication and art education is considered as a space of communication. Several school situations are described in the research part and the attention is focused on communication and cooperation among pupils who are non-native speakers, their art expression, approach and insight on the tasks. The research is based on the observation of non-native speaking pupils at the primary school. The aim is to find recurring situations in these individual cases and put them in the right context. Thereby contribute to the development of this issue in art education and bring attention to the need for specific educational...

El presente estudio ha considerado dos temáticas relevantes: por una parte, los documentales que se constituye como un medio audiovisual que permite el registro de los hechos reales los cuales posteriormente sirven a las futuras generaciones como recordatorio de las costumbres, las tradiciones, la historia y la cultura de sus antepasados. Por otra parte, la preservación de la identidad cultural del pueblo Shipibo Conibo quienes al ser representados se muestra y demuestra a través del tiempo. El objetivo del estudio fue evaluar a los documentales como medio para preservar la identidad cultural del pueblo indígena. El tipo de investigación es descriptiva y el diseño no experimental porque las variables del estudio no fueron manipuladas y el estudio se centró en la descripción de las características de los documentales que son los que plasman la realidad en este caso, del pueblo Shipibo Conibo y que se constituye en una expresión audiovisual que pueda preservar las actividades a través del tiempo. La identidad cultural se torna en un proceso dinámico y contiene las valoraciones culturales tanto materiales como inmateriales de un pueblo como resultado de las formas de vida de las poblaciones. / The present study has considered two relevant themes: on the one hand, documentaries that constitute an audiovisual medium that allows the recording of real events, which later serve future generations as a reminder of customs, traditions, history and the culture of your ancestors. On the other hand, the preservation of the cultural identity of the Shipibo Conibo people who, when represented, are shown and demonstrated through time. The objective of the study was to evaluate documentaries as a means of preserving the cultural identity of the indigenous people. The type of investigation is descriptive, the design not experimental because the study variables were not manipulated and the study focused on the description of the characteristics of the documentaries that are the ones that reflect reality in this case, to the Shipibo Conibo people and that it constitutes an audiovisual expression that can preserve activities over time. The cultural identity that becomes a dynamic process and that contains the cultural evaluations, both material and immaterial, of a people as a result of the ways of life of the populations. / Trabajo de investigación

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MAAS / Department of Music.

Le génocide affecte profondément le bien-être du groupe qui en a été la victime, au point où les survivants transmettent le traumatisme vécu à leurs descendants. Cette étude examine l’impact du Génocide arménien de 1915 sur le bien-être psychologique des Arméniens de Montréal et sur leur acculturation à la société canadienne. Cent Arméniens âgés entre 18 à 70 ans ont répondu à diverses échelles portant sur ces variables – notamment l'Impact du Génocide Arménien, une version modifiée du Perceived Impact of the Genocide Scale (Der-Karabetian et Balian, 1997) – et ont aussi passé une tâche émotionnelle de Stroop (McNally et al., 1993). Les résultats montrent que les Arméniens manifestant un style d’acculturation « intégré » et « ethnocentriste » se sentent plus impactés par le Génocide arménien que les Arméniens au style « assimilé » (p < .01). Aucune corrélation significative n’a été détectée entre l’impact du Génocide arménien et les variables liés au bien-être psychologique. Les différences observées au niveau de l’âge et du sexe sont également abordées, en plus des implications méthodologiques de certains tests pour la recherche future. / Genocide profoundly affects the well-being of the victimized group, to the point where survivors pass on the experienced trauma to their descendants. This study examines the impact of the 1915 Armenian Genocide on the psychological well-being of Montreal Armenians and their acculturation to Canadian society. One hundred Armenians between the ages of 18 and 70 responded at various scales for these variables – especially a modified version of the Perceived Impact of the Genocide Scale (Der-Karabetian et Balian, 1997) – and passed an Emotional Stroop Task (McNally et al., 1993). The results show that Armenians exhibiting an "integrated" or "ethnocentric" acculturation style feel more impacted by the Armenian Genocide than "assimilated" Armenians (p <.01). No significant correlation was found between the impact of the Armenian Genocide and the variables related to psychological well-being. Differences in age and gender are also discussed, in addition to the methodological implications of some tests for future research.

This work deals with the issues of cultural identity of ethnic groups in the modern Mexican society, explores its characteristics and essence and searches for possibilities of its maintenance. The central question is, which way indigenous groups can develop their culture freely in the modern Mexican society, and so keep their own peculiarity and identity. The main instrument is a case study of Nahua communities occupying the territory of the Northeastern mountain range of the Mexican state of Puebla, which is in the sphere of influence of the organization called Unión de Cooperativas Tosepan Titataniske, seeking to improve the standard of living and strengthen the cultural identity of the villagers in the region. An ethno-historical study of the Nahua communities living in the particular region, completed with an analysis of the contemporary inhabitants' cultural identity based on a field research, shows that indigenous cultures can keep their identity in spite of significant external interference into their traditional way of life in the course of centuries and that the continuity of their identity is not dependent on maintaining concrete, time conditioned cultural manifestations. On the contrary, important factors for keeping cultural identity are the functional continuity of a given group and...

El objetivo de la presente investigación es determinar la influencia que ejerce la gráfica popular dentro de la identidad cultural del distrito de Barranco. La hipótesis para este trabajo parte por considerar que cada artista que elabora gráfica popular en el distrito contribuye a la construcción de una identidad cultural que lleva años gestándose. Cada uno de estos artistas, partiendo desde su propia idiosincrasia y contexto, aporta en conjunto contenidos ricos en cultura que van transformando constantemente la identidad del distrito. Para la metodología del trabajo se escogieron quince piezas de gráfica popular plasmada en zonas específicas de Barranco que fueron estudiadas bajo los parámetros de una ficha de análisis visual. También se recopilaron los datos de las entrevistas a tres informantes clave que brindaron alcances sobre lo que involucra el fenómeno. Los resultados fueron clasificaron dependiendo de la zona en la que están ubicadas, específicamente entre la Avenida Pedro de Osma con 28 de Julio, en la Bajada de Baños con el pasaje Oroya y por último la zona del puente San Martín. Como parte de los resultados, se evidenció que el contenido de ciertas piezas responde al contexto y espacio en el que están inscritos y que no son necesariamente creados desde la espontaneidad de cada artista. Por último, se llegó a la conclusión de que los artistas de la gráfica popular resignifican el espacio urbano mediante su obra, marcando tendencias y aportando contenido visual que construye y configura constantemente la identidad cultural de Barranco. / The objective of the present investigation is to determine the influence that popular graphics exerts within the cultural identity of the Barranco district. The hypothesis for this work begins by considering that each artist who produces popular graphics in the district contributes to the construction of cultural identity that has been brewing for years. Each of these artists, starting from their own idiosyncrasy and context, together contribute content rich in culture that is constantly transforming the identity of the district. Fifteen pieces of popular graphic captured in specific areas of Barranco were chosen for the work methodology, which were studied under the parameters of a visual analysis card. At the same time, the data from the interviews with three key informants who provided insights on what the phenomenon involves were also collected. The results were classified depending on the area in which they were located, specifically between Av. With 28 de Julio with Pedro de Osma, Bajada de Baños with the Oroya passage and finally the San Martín bridge area. As part of the results, it was evidenced that the content of certain pieces responds to the context and space in which they are inscribed and they are not necessarily created from the spontaneity of each artist. Finally, it was concluded that the artists of popular graphics resignify the urban space through their work, setting trends and providing visual content that builds and configures the cultural identity of Barranco. / Trabajo de investigación