This master thesis suggests a new design methodology used for creating web pages, with an emphasis on User Experience (UX). The thesis does not focus on specific web technol-ogies, but it rather concentrates on the process of preparation and design of websites. When applying such a process, the websites will not only meet clients business objectives, but it will also satisfy users requirements. The theoretical part of this thesis summarizes the information about User Experience De-sign, defining its processes, terms, tools, tasks and roles associated with it. The outline may serve the developer and the client as a guide when realizing a project or creating a demand for one. The main aim of the practical part is to introduce a new methodology for creating websites focusing mainly on the UX. The methodology is proposed by the author himself, based on his many years of experience in the field, and tested on a real project which is also present-ed in the practical part.

(in English): The diploma thesis deals with the use of design methods among Czech UX designers in the design of web and mobile applications. The aim of this work is to find out and critically describe how Czech UX designers use design methods in practice. The thesis analyse the design process of website, web and mobile applications, its various stages and procedures. The theoretical part of the thesis introduces the basic terminology of the User Experience field and current research in the field, with emphasis on relevant terms and processes that occur in design practice. This part of the thesis is based on data obtained in the practical part, according to which popular approaches, frameworks, processes and methodologies of the UX field will be identified and described on the basis of professional literature. In the research part, qualitative research will be carried out in the form of semi-structured interviews with Czech User Experience designers, focused on the identification of methods, procedures and principles and ways of their usage. At the end of the thesis, the obtained data will be evaluated and it will be identified whether Czech designers in their practice adhere to academic approaches, or what existing and theoretically described methodologies and procedures their design process...

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In this knowledge economy, organizations are leveraging their competence through the knowledge they possess. Managing knowledge will potentially retain the competence held by the organization if knowledge generated across its projects and units is captured, structured and reused. Even though many tools and techniques are proposed in the literature to support these activities, their adoption in industry has been meagre. This may be due to development of tools without basing them on substantial and careful descriptive studies. This raises the following research issues: the knowledge processes and knowledge sources available in organizations and their characteristics need to be understood better. To address these gaps, following objectives are addressed in this research: ♦ To understand the specific needs and capability of the organization for capture and reuse of product development knowledge and ♦ To evaluate various alternative supports for capture and structure of relevant, evolving product development knowledge for reuse. To address these objectives, two observational studies were conducted in the organizations. To get a broader picture about the knowledge processes occurring in the organization, a KRIT model is proposed which is an acronym for Knowledge of solutions-Requirements-Interactions-Tasks, in which interactions of the designers with people and tools play the central role in processing knowledge during design. The KRIT model is validated through the demonstration of the existence of its nodes and links. From the observations it has been found that interactions ‘designer working with computer’, ‘two designers working with a computer’ and ‘two designers interacting with each other’ are most frequently occurred, and occupied most of the time during designing. Any tools to support knowledge capture and reuse should support these interactions such that capture and reuse can be intuitive and in-built in a natural way into a designer’s work habits. It is emphasized that there is a substantial need to increase the percentage of time spent by designers on capturing knowledge during the design process. This increase in time would lead to decrease in a designers’ time spent on knowledge acquisition and dissemination provided designers are capturing reusable knowledge. To answer capture and reuse of knowledge in detail in the observational studies, a new taxonomy of knowledge is proposed. By linking the representations of argumentation, designer’s activities, and the artefact being designed, we argued that the expressiveness of this taxonomy is high compared to the others proposed in the literature. The taxonomy has three broad categories of knowledge: topics, classes, and activities. Based on the definitions of the factors used in the taxonomy and the analysis of the protocols, the factors in each group under each category are argued to be mutually exclusive. In order to study the links between the proposed categories and factors in the taxonomy of knowledge, a method for converting the questions and answers (from the protocol data) into a generic format is framed. The taxonomy is validated comprehensively, and is able to cover various stages of design. Most of the designers’ time was spent working with a CAD package, in which most of the kinds of knowledge mentioned in the proposed taxonomy of knowledge was neither captured not reused. The important observations noted by comparing the knowledge captured in the preliminary study and the main study are as follows: Compared to the preliminary study, process related information and knowledge are captured higher in the main study. In the main study behavioural related content is captured more; whereas in the preliminary study structural content is captured more. The factors organization, usage, maintenance and sales captured in the preliminary study are not at all captured in the main study. In order to assess the usefulness of the knowledge captured, the kinds of knowledge needs of designers were compared with the kinds of knowledge captured. The important observations about the knowledge needs are: Irrespective of the design stages, in almost 50% of the questions, designers interacted with others to know about old issues or proposals in both the studies. A designer’s time for designing would benefit considerably if the answers for these 50% of the old questions were captured and made available for retrieval in formal documents. In both the studies, proposals based questions played a vital role in the questions analyzed. It shows that considerable proportion of time was spent by the designers on validating, by asking questions, the answers known to them. In contrast to the preliminary study, the designers’ needs for process-related information or knowledge were much higher than that for product-related information or knowledge. Comparing the generic questions obtained from the knowledge needs and knowledge captured reveals that only 14% and 26% with product related content and only 10% and 11.3% of the process based content asked by designers during designing were captured in the preliminary and the main study. These results show that there is a mismatch between knowledge captured and knowledge needed by the designers. This may be one of the primary reasons for the poor usage of documents in the organization. The generic questions generated from the questions asked by the designers and various documents will act as a guideline to the designers for what knowledge and information should and should not to be captured. Due to restrictions in the observations, a questionnaire survey was conducted to achieve the objective to collect 10% of total number of employees’ perspectives about the issues considered in this research. The important observations from the analyses of the collected questionnaire are: Designers’ perceive all types of interactions as important and frequent for information generation and sharing. These results are contradictory to the personal observations in which only interactions ‘designer working with computer’ and ‘two designers working with a computer’ occurred frequently. This shows that designers are unable to identify the kinds of interaction which they perform in their daily activities. Due to this, the information processes occurring within these interactions are not perceptible to the designers. Designers perceive that they get the right information at the right time in only 4 or more out of 10 for most of the times. This perception illustrates there is substantial need for the development of support to satisfy the information needs of designers. Analyses of the types of questions reveal that the question asking behavior of the designers is not static; the major share of questions falling under the category ‘question from answer given’ could be interpreted as: designers often do not frame exact questions to fulfil their requirements; they grab the opportunity to take as much as knowledge as possible during an interaction. Analyses of the types of answers reveal that designers gave more inferences on their answers in order to give a better response, which in turn should help reduce the number of questions subsequently asked especially in the protocol coded as ‘new answer’. Two studies have been used to assess the effectiveness of seven tools for supporting knowledge capture and reuse. The important observations from the initial study are: Mobile E-Notes TakerTM is ranked higher because this equipment provides a blend of properties between the paper and computer. These observations stress the importance of features provided for knowledge generation, modification, capture and reuse in the system. The observations from analyzing the three top rated tools (Mobile E-Notes TakerTM, Tablet with viewing facility and Computer with RhinocerosTM CAD package) to understand influence of these tools on knowledge capture and reuse during conceptual designing are: The differences observed in the percentage of capture between the usage of the three tools demonstrate that tools have an influence on the knowledge capture activity. Even though none of the three tools capture adequate knowledge during designing, Mobile e-Notes TakerTM seems to be the best tool for capture compared to the other two tools, both in the original and redesign experiments. These results suggest that some other mechanisms should be added to these tools so that their effectiveness of capturing could be increased. One mechanism is to incorporate the proposed KRIT model and the taxonomy of knowledge during designing. This integration will be one of the good mechanisms to aid knowledge capture and reuse, because the knowledge capture will occur along with the knowledge creation process. We believe that through this integration the purpose to enhance the knowledge capture and reuse during the design process will be achieved.

Aujourd'hui, la plupart des entreprises occidentales se sont dotées d'un système de management par projets, caractérisant l'évolution d'une économie de masse à une économie de variété et de réactivité. Il s'ensuit chez les constructeurs une délégation de plus en plus importante aux équipementiers, des responsabilités liées à la conception des composants. Cette tendance nous a conduits aux 3 hypothèses suivantes : (1) l'équipementier doit acquérir la compétence design local dans les années à venir, (2) il doit donc se positionner rapidement en se préparant à participer au processus design à un stade conceptuel, (3) celà doit avoir lieu dans le souci de structurer l'activité design en cohérence avec celle des constructeurs. Le positionnement adequat s'appuie sur une formalisation des éléments informationnels et communicationnels mis en jeu dans le processus de design automobile. Pour répondre à cette problématique, nous avons modélisé le processus de style global qui s'insère dans le processus de conception automobile. Notre modèle s'appuie sur une approche cognitive de l'activité des stylistes. Il constitue une formalisation des composantes procédurale (démarche projet) et substantive qui renvoie à l'objet perçu par le consommateur, et plus précisémment à la notion de signe. Nous analysons l'articulation entre ces deux dimensions. Nous proposons ensuite des voies prescriptives en termes d'outils, permettant à l'équipementier de s'informer des nouvelles tendances en termes organisationnels (cadre d'une co-conception multiorganisations), informationnels (Systèmes d'Information et Nouvelles Technologies de l'Information, Travail Collectif Assisté par Ordinateur), et procéduraux (Numérisation du processus design, Outils de style Assisté par Ordinateur).

We propose a preliminary model for perception analyses of professional identity based on quantitative criteria as applied to a specific academic area. The identity is a largely discussed by social sciences and there is a consensus about the difficulties in describing its social construction and even its perception by the subjects themselves. Professional identity is not different. Here, we studied how public policies aimed at academic and professional consolidation and training for the microelectronics sector may have had influence on its trainees and professionals over the last decade. We used social network analysis tools on Lattes curricula to determine semantic similarities between bibliographic productions of researchers who applied projects to the CNPq CA-ME and of trainees under CI-Brazil Program. We then used the colected data to characterize, from the distribution of keywords colleted throughou time, the identity evolution of the subjects. This paper concerns itself also with a brief presentation and evaluation of the CI-Brasil program as such (i.e., a program). Initiated in 2002, it has helped the alteration of the microelectronic ecosystem in the country, especially regarding training and fixation of human resources for the integrated circuit design sector. Embedded electronics have been partially responsible for deficits in the Brazilian trade balance. Therefore, public policy must be formulated cautiously and responsibly so as to increase sector infrastructure and form adequate human resources regarding market demand, be it at technician, undergraduate or graduate levels, and training these professionals. This paper focuses on undergraduate degrees and other training initiatives. Finally, this paper aims to indicate indispensable requirements for the assimilation of these professionals by the market, with public support and financing in partnership with universities and private enterprises (triple helix.) / Buscamos um modelo de análise de percepção da identidade profissional com bases mais quantitativas. Identidade é um tema muito discutido nas ciências sociais, onde há um consenso da dificuldade na forma de identificar sua construção social e, mesmo, sua percepção pelos próprios indivíduos. A identidade profissional não é diferente. Assim, nosso propósito foi mostrar como uma política pública de formação e fixação de indivíduos para o setor de microeletrônica afetou nos últimos 10 anos os profissionais da área. Para tanto usamos ferramentas de análise de redes sociais, para identificar semelhanças semânticas na produção acadêmica e técnica de pesquisadores vinculados ao CA-ME e de bolsistas do programa CI-Brasil. A seguir usamos os dados coletados para caracterizar, a partir da distribuição de palavras-chave recolhidas ao longo do tempo, a evolução da identidade dos sujeitos. Esta Tese trata também de uma discussão e avaliação do Programa CIBrasil iniciado em 2002, mostrando como este tem colaborado na alteração do ecossistema da microeletrônica no país, marcadamente no que toca à formação, capacitação e fixação de recursos humanos para o setor de design de circuitos integrados. O setor de eletrônica embarcada de modo geral tem causado déficits na balança comercial brasileira, assim, as Políticas Públicas para o setor devem ser formuladas com extrema cautela e responsabilidade de forma a aumentar a infraestrutura do setor e formar recursos humanos adequados às demandas de mercado, quer sejam formação em nível técnico quer na graduação quer na pósgraduação e ainda capacitar estes técnicos em nível de aperfeiçoamento. O enfoque deste trabalho estará na graduação e aperfeiçoamento. Por fim, busca-se apontar condições para que estes profissionais sejam assimilados pelo mercado com apoio e financiamentos públicos em parceria com as Universidades e Empresas (tripla hélice).

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В диссертации изучаются структурно-содержательные, визуально-функциональные и рекламно-маркетинговые составляющие посадочных страниц. На основе анализа и систематизации информации о посадочных страницах автор разработал посадочную страницу книжного издания. Новизна ВКР заключается в определении критериев создания максимально конверсионной посадочной страницы и формулировке рекомендаций по методике разработки посадочных страниц для продвижения в сети Интернет издательской продукции. Работа состоит из двух частей, содержит 83 страницы, 3 таблицы, 31 рисунок. В списке литературы содержится 50 библиографических единиц и 12 электронных источников. / The master's thesis studies structurally-meaningful, visual-functional and advertising-marketing components of landing pages. On the basis of the analysis and systematization of information about the landing pages, the author developed the landing page of the book publication. The novelty of the master's thesis lies in determining the criteria for creating the most conversion landing page and formulating recommendations on the methodology for developing landing pages for promoting publishing products on the Internet. The work consists of two parts, contains 83 pages, 3 tables, 31 images. The bibliography contains 50 bibliographic units and 12 electronic sources.

The increase of trading has created many environmental, ecological, social and ethical problems. The main concern across all industries is to create more sustainable, eco-friendly and ethical manufacturing processes. Only by influence consumer's purchasing behavior there might be the demand for eco-green products. The fashion and textile industry as one of the main contributor to the world's economy is one of the main environmental polluter (e.g.: soil, lakes, river and air). Recently, many young fashion designers started to offer eco-green fashion to the market. This new phenomenon might change the course of the world fashion industry. The goal of this research is to find out the real demand for eco-green products and its impacts on the traditional methods of fashion manufacturing. Three geographical areas where chosen to represent consumption side (US and EU (UK)) and manufacturing side (China). The specific fashion garment was chosen to demonstrate detailed analysis of the manufacturing processes and its new eco-green formula -- the denim jeans. The primary and secondary research approaches were chosen to cover the whole industrial view on this phenomenon. The outcome of the research showed that the major impact was on the general consumer's purchasing behavior and their life style. It is a new trend and concept that is reshaping the traditional fashion business models. Denim jeans industry leaders such as Levi's Strauss are in process of implementing eco-green, ethical and fair-trade factors into their long-term strategy.