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[pt] A presente tese investiga como o saber narrativo tem sido e como pode vir a ser aplicado no design de apresentações gráfico-visuais de estatísticas. De início, fatores histórico-culturais são discutidos criticamente com o intuito de identificar os motivos pelos quais a narrativa veio a ser indicada, por publicações sobre disseminação de estatísticas e design da informação, como uma solução para problemas de compartilhamento de informações. Em seguida, conhecimentos teóricos sobre a narrativa (sua conceituação, elementos constituintes e estruturação formal) são revistos e, então, aplicados tanto no exame de exemplares de artefatos que veiculam informações em meios gráfico-visuais (relatórios de pesquisa, notícias e infográficos, entre outros) quanto no design experimental de uma narrativa verbo-icônica que apresenta estatísticas provenientes dos censos demográficos do Brasil. Como método, seguem-se procedimentos de pesquisa qualitativa, fundamentados na hermenêutica de Paul Ricoeur e em seu conceito de composição da intriga, tido pelo autor como o princípio formal da configuração narrativa. A tese demonstra como problemas de representação influem no trabalho de retratar um coletivo social por meio de estatísticas e oferece apontamentos para equacionar questões de design e narrativa a fim de que o retrato produzido alcance seu efeito próprio ou érgon: uma compreensão confiável de como essa coletividade é. / [en] This thesis investigates how narrative knowledge has been and how it might be applied in the design of graphic presentations of statistics. Initially, historical and cultural factors are critically discussed in order to identify the reasons why narrative came to be indicated, by literature on dissemination of statistics and information design, as a solution to information sharing issues. Next, theoretical knowledge about narrative (its conceptualization, constituent elements and formal structuration) are reviewed and then applied both in the examination of artefacts that graphically display information (research reports, news and infographics, among others) and in the design of an experimental image-text narrative that shows statistics from the Brazilian demographic censuses. As a method, the thesis follows qualitative research procedures based on Paul Ricoeur s hermeneutics and his concept of emplotment, regarded by the author as the formal principle of narrative configuration. The thesis demonstrates how problems of representation influence the job of portraying a social collective through statistics and provides notes to address design and narrative issues so that the produced picture reaches its proper effect or ergon: a reliable understanding of how this collectivity is.

The research reported in this dissertation examines the dissemination of heart health promotion within the Ontario public health system. It contributes to a relatively new research agenda to understand how to enhance implementation of the new public health; to apply knowledge of effective community- and population-based prevention. Three studies are reported, which extend research conducted in Ontario from 1994 to 1998 as part of the Canadian Heart Health Initiative Ontario Project (CHHIOP). Study one combined diffusion and social ecological theories to examine the dissemination process at the level of the public health system and over a ten year period. Studies two and three examined the implementation stage in more depth, with a view to understand variability across Ontario communities. Study two was a quantitative path analysis to identify determinants of 1997 levels of implementation, and study three was a comparative case study to understand change in implementation from 1994 to 1996. Main data sources were quantitative and qualitative data from CHHIOP. Findings reinforce the need for a systems view of dissemination; that dissemination is a long-term, iterative process; and that organizational capacity building is a vital part of the dissemination process, especially when new practices represent a significant departure from traditional concepts and ways of doing business. The research demonstrates that the interplay of internal organizational factors (e.g. champions, leadership, organizational structure) and external system factors (e.g. research, political priorities, experiences of other jurisdictions, partnerships) helps to explain movement within and across dissemination stages. Findings suggest promising areas for dissemination research, including replicating similar research in other public health systems. Findings also suggest promising strategies to accelerate the dissemination of effective health promotion, including specific strategies to further enhance heart health promotion in Ontario. / Thesis / Doctor of Philosophy (PhD)