I Sverige har det främst undersökts synen på employee advocacy utifrån organisationens engagemang samt strategisk användning av konceptet. Den här studien undersöker det svenska perspektivet på employee advocacy via sociala medier. Syftet med studien är att undersöka tillämpningen av konceptet employee advocacy på svenska mediebyråer, genom att analysera om konceptet är medvetet tillämpad i företagen eller inte. Det andra syftet är att förstå vilka attityder chefer och medarbetare har angående employee advocacy via sociala medier. Social exchange teorin beskrivs i tidigare studier som en framgångsfaktor till en fungerande användning av employee advocacy och är den grundläggande teorin för denna studie. Studien utgår från en metodkombination med kvalitativa intervjuer med ledande personer och kvantitativa enkäter med medarbetare. Empirin visade på att inga av de fem företagen arbetar med alla framgångsfaktorer relaterad till digital employee advocacy. Den framgångsfaktorn som företagen använde sig mest av är medarbetarnas engagemang. Resultatet visade också att en del företag arbetade med tillgängligheten av publiceringsmaterial och med att chefer föregår med gott exempel. Om ledningen i ett företag ställer sig positiv till att publicera arbetsrelaterat material på privata sociala medier, är det större chans att medarbetarna också gör det. Medarbetare framhävde att de inte ville bli drivna till digital employee advocacy för att kunna bibehålla sina privata sociala medier till vad de själva önskar. I denna studie framkom det att social exchange teorin är en fungerande teori i svenska mediebyråer, men är inte fullständig och heltäckande. Den underbygger inte samtliga bakomliggande motivationsfaktorer för både medarbetarna och ledningen. / Employee advocacy has mainly been studied in Sweden from the perspectives of organizational commitment and strategic application. As a result, this study contributed to the Swedish understanding of the concept through social media. The purpose of this study is to investigate the use of employee advocacy in Swedish media agencies to determine whether it is consciously used in corporations. This is accomplished by learning about the attitudes of managers and employees toward employee advocacy on social media. The social exchange theory serves as the foundation for this study. The theory is previous described as a success factor for an effective use of employee advocacy. This study's findings are based on two methods, including qualitative interviews with senior executives and quantitative surveys answered by employees. According to the findings, none of the five companies work with all the success factors related to digital employee advocacy. The most common success factor is employee engagement. The findings also revealed that some businesses made use of the availability of publishing materials as well as managers who set a good example. When a company's management encourages the publication of work-related material on private social media, employees are more likely to follow that example. Employees expressed a desire not to be pressured into digital employee advocacy in order to maintain their personal social media accounts. The social exchange theory formed as a working theory in Swedish media agencies, however it is not complete and thorough. It does not address all underlying motivators for personnel and management.

Covid-19 pandemin skapade många begränsningar i det fysiska mötet för företag i Sverige. Problematiken för de företag som inte kunde erbjuda sin produkt på samma sätt digitalt var det som skapade ett intresse att genomföra denna studie. Många företag fick göra ett skifte och fokusera mer på de digitala verktygen under den här tiden. Därför valde gruppen att fördjupa sig i hur företag på Instagram arbetar med sitt innehåll för att skapa engagemang. Frågorna som besvarades togs fram med syftet att skapa en uppfattning kring vilken av de tre framtagna inläggs kategorierna som skapar högst engagemang, rationella inlägg, interaktionella inlägg eller transaktionella inlägg. Samt hur innehållet på Instagram kan förändras beroende på om det fysiska mötet är begränsat eller ej.En kvalitativ fallstudie på Liseberg genomfördes i form av dokumentanalys på företagets Instagramkonto. Resultatet kopplades därefter samman med den tidigare forskningen inom engagemang, digital marknadsföring, sociala medier marknadsföringsstrategi och Social Exchange Theory. Studien är avgränsad till att endast mäta engagemang baserat på gilla-markeringar och kommentarer. Vikten av att ett företag behöver engagemang för att vara konkurrenskraftiga klarläggs samt relevans att företag finns på sociala medier. Resultatet visade att de transaktionella inläggen hade betydligt högst engagemang, men även att de interaktionella inläggen skapade högt engagemang. Förslagsvis borde företag under perioderna de har nedstängt fokusera just på dessa två kategorier som uppmanar till att skapa engagemang i form av gilla-markeringar och kommentarer. Studien visade också hur Liseberg anpassade mängden samt innehållet av deras inlägg under de olika perioderna för att hålla sig aktuella med vad besökarna efterfrågade. Studien är skriven på svenska. / Covid-19 pandemic created a lot of limitations for companies when it came to the physical meeting. The problem that occurred when companies no longer were able to offer their product in reality created an interest in this study. Many companies had to make a shift and focus more on digital tools during this time. Therefore, this group chose to dive into how a company on Instagram works with their content to create engagement. The questions that were answered were developed with the aim of creating knowledge about which of the three developed post categories create the highest engagement, rational posts, interactional posts or transactional posts. As well as how the content on Instagram may change depending on whether the physical meeting is limited or not.A qualitative case study on the amusement park Liseberg was carried out in the form of document analysis on @Lisebergab Instagram. The result was then connected with the previous research on engagement, digital marketing, social media marketing strategy and the Social Exchange Theory. The study is limited to only measuring engagement based on likes and comments. The importance of companies needing engagement to be competitive is clarified, as well as the relevance of companies being on social media. The transactional posts received the highest engagement, but it was also shown that it is not financially sustainable to focus on this too much.The results showed that transactional posts had the highest engagement, but also that interactive posts created high engagement. It is suggested that companies during periods of shutdown should focus on these two categories that encourage engagement in the form of likes and comments. This study also showed how Liseberg adapted the amount and content of their posts during different periods to stay current with what visitors demanded from the company. Following will this paper be written in swedish.

「社會行銷」概念與技術於1971年由學者Kotler & Zaltman提出，為首次行銷概念技術擴大應用至非營利部門在社會公益上的研究。行銷學者Kotler認為，社會行銷可擴大應用至社會各領域的公益推廣，包含公部門。由是，本研究基於擴大化應用的精神，以我國環保機關推動之「不燒紙錢宣導政策」為個案，探究行銷概念擴大化後，公部門在行銷理論基礎上，即交換理論在公私部門差異上導致社會行銷分析公部門個案時產生哪些差異？以及社會行銷擴大應用至公部門，在理論基礎上有哪些問題？同時以社會行銷概念及技術對個案進行分析。 因此，本研究在研究方法上，以個案研究的方式，先進行社會行銷及交換理論在公私部門差異的文獻基礎進行一回顧與整理，再依研究目的與問題針對理論基礎設計深度訪談的問題，依目的性抽樣原則尋找最能符合本研究目的之訪談者進行深度訪談，共十一位。訪談完成即整理逐字稿以進行後續分析。 經本研究分析，在理論面及實務面均提出研究貢獻與建議： 一、理論面： （一）社會行銷因為公私部門在本質上存有差異，導致源自於私部門的行銷理論基礎─交換理論，用於分析公部門社會行銷政策時，在各社會行銷步驟中均產生差異。 （二）交換理論自利假定在公私部門中產生差異，因此有關法律強制力、公民及消費者、自願交換關係及通路概念在未來社會行銷擴大應用至公部門時，有理論適用上的問題。 二、實務面： （一）「不燒紙錢宣導政策」經社會行銷八步驟分析，屬於同社會行銷概念及技術的行銷個案，但因其為公部門推動者，故在細部特徵上有公私部門假定上、本質上的差異。 （二）「不燒紙錢宣導政策」的推動，雖滿足公共利益的需求，但執行過程中直接法源不明確、推動組織鬆散、忽略利害關係人權益為實務需加強之處。 / The very concept of “Social Marketing”, first introduced by Philip Kotler and Gerald Zaltman, is used to apply marketing techniques to the area of nonprofit organizations to promote public interest. In Kotler’s mind, marketing techniques can be applied to both public and private sectors. However, whether this application adequate is needed to be answered. In this thesis, author uses a case named “campaigning the policy against burning golden papers in worship” implemented by the R.O.C government as an example to examine the adequacy of the “Exchange Theory” behind the concept of social marketing to understand marketing cases in the public sector. In order to find the conceptual problems through case study, author first adopts the eight stages of social marketing to describe the case throughout. Then, author design several interview problems to ask various actors who related to the case. Finally, author combines theoretical arguments, case details, and qualitative data from in-depth interview to analyze the adequacy of applying exchange theory in public sector through social marketing. Several findings are presented as follows. First, many differences were found in all the eight stage of social marketing. These differences illustrate many possible inadequacies of applying marketing techniques, supported by exchange theory, to public sector. Second, based on the above differences founded, the intention of broadening the concept of marketing to non-profit organizations should take them into considerations. Especially, the strategic marketing scheme, such as 4Ps, should be reevaluated according to the findings. Thirdly, practically speaking, there are supporting factors to make a marketing campaign successful in public sector: ambiguities in regulation, lack of solid implementation organization, and the missing of stakeholders opinion collection and interest-protection activities in the process.

Organisations today operate in a complex, unpredictable, globalised, and competitive business environment and challenging marketplace, emphasis on just-in-time deliveries and service quality through the integration of resources. In response to the changing business dynamics, web-based EDI (WEDI) has been adopted by the global container shipping industry to cost-effectively utilise available resources to build and remain its competitive advantage. To improve the current understanding of WEDI adoption factors, this research explores inter-organisational collaboration of WEDI adoption, focusing on the organisational adoption stage and examine how business level social and relational factors influence WEDI adoption in the context of the container liner shipping industry. Based on theoretical and literature reviews on previous EDI adoption, in particular to three key inter-organisational system adoption empirical research (including Lee and Lim, 2005; Boonstra and de Vries, 2005; Zhu et al., 2006), an integrated research model was established of which features ‘Social Resources' of (trading partner power, trading partner dependence and social network effect), ‘Relational Resources' of (trading partner trust, top management commitment and guanxi, ‘Reward' of (perceived interests), and ‘Technological State' of (technological trust and e-readiness) as prominent antecedents. Through E-mail and Web Survey approach, we examine the nine independent constructs in the research model quantitatively on a dataset of 164 respondents from the top 20 leading container shipping liner in year 2009 and 195 respondents of the top 20 leading container shipping liner in 2012 by 3 case studies through online surveys. After examining its reliability, validity and correlation of the constructs, PLS structural Equation Modelling was applied to test hypotheses. The empirical results update how firms exchange business dada, in particular to the use of WEDI in the industry. This study demonstrated that ‘Social Resources' of trading partner power, trust and guanxi, positively associated with the perceived interest of WEDI adoption. Relational Resources' of trading partner trust, top management commitment and guanxi positively associated with the perceived interest of WEDI adoption. It also confirms the nine constructs to be positively association the WEDI adoption decisions. Drawing upon social exchange theory, we argue that firms simultaneously modify and adjust their social and relational resources to affect other firms' expected benefit as a reward. Overall, based on a rigorous empirical analysis of two different international dataset, this research provides valuable and the most updated insights into a set of key factors that influence WEDI adoption. By recognising what may influence WEDI adoption in the context of the container liner shipping, this study will be useful in suggesting strategies to overcome the constraints that inhibit adoption. Researchers will benefit from the study's theoretical insights and explore further WEDI adoption and diffusion patterns. Practitioners who learn why organisations adopt WEDI and what the related factors are that influence the adoption process will make better strategic decisions concerning the adoption of WEDI.

À l’aide des données du recensement canadien de 2006, ce mémoire examine les assortiments éducationnels des couples exogames immigrants-natifs à titre d’indicateur de stratification sociale. Premièrement, les résultats tirés de régressions logistiques multinomiales confirment la présence d’échange (social status exchange : Merton 1941; Davis 1941) entre les natifs et les immigrants, c’est-à-dire qu’un immigrant est davantage susceptible de s’unir avec un natif s’il est plus scolarisé que ce dernier. Ces résultats supportent l’existence d’une stratification sociale entre les immigrants et les natifs. Deuxièmement, l’analyse révèle que l’échange apparait chez les immigrants des deux sexes ayant au moins un baccalauréat, alors que chez les moins scolarisés l’échange ne ressort que chez les hommes. Troisièmement, chez les immigrants de minorité visible, l’échange perdure de la première à la deuxième génération d’immigrant, alors que parmi ceux n’appartenant pas à une minorité visible, l’échange ne concerne que les immigrants de première génération. / Using the 2006 Canadian census data, this thesis examines the educational assortative mating of exogamous couples formed of an immigrant and a native as an indicator of social stratification. First, results from multinomial logistic regression confirm the presence of exchange (status exchange: Merton 1941; Davis 1941) between natives and immigrants, meaning that an immigrant is more susceptible to have native spouse if his education level is higher than the native’s. These results support the existence of a social stratification between natives and immigrants. Second, the analysis reveals that exchange appears for immigrants of both sexes that have at least a bachelor degree, whereas for immigrants that are less educated, exchange is only apparent with men. Third, for immigrants of visible minorities, exchange is present for immigrant of first and second generation, whereas for immigrants who are not of a visible minorities, exchange only appears for first generation immigrants.

Cette thèse explore les implications des stratégies hors marché des entreprises en termes de performance. Elle attire notamment l'attention sur la nature paradoxale des stratégies hors-marché ainsi que sur l'importance pour les entreprises de former des portefeuilles spécifiques de ce type de stratégie. En utilisant une approche fondée de la théorie de l'échange social et sur la théorie de la dépendance aux ressources, cette thèse tout d'abord analyse les conditions pour lesquelles les entreprises sont soumises à une extraction de “rente” de la part des politiciens. Elle explore ensuite l'impact de ces liens politiques sur la performance financière des entreprises. Elle distingue notamment différents types de liens politiques qui exposent les entreprises à différents niveaux d'incertitude quant à la continuité de leur échange avec les politiciens, et à différents niveaux de dépendance à leurs ressources à postériori. Enfin, cette thèse examine comment l'engagement communautaire des entreprises pourrait agir comme une stratégie complémentaire aux liens politiques, et comment cette complémentarité peut permettre d’obtenir de meilleurs retours financiers de ces liens politiques. Les hypothèses de cette thèse sont empiriquement testées sur des données longitudinales uniques couvrant différents types de liens entre l’ensemble des politiciens britanniques et toutes les sociétés cotées en bourse au Royaume-Unis, sur une période allant de 2002 à 2011. En prenant une position critique sur la valeur que les entreprises peuvent tirer des stratégies hors-marché, cette thèse contribue à la littérature en management stratégique, en particulier à celle portant sur les stratégies hors-marché des entreprises et leurs implications en termes de performance financière / This dissertation looks into performance implications of firms’ non-market strategies. It draws attention to the double-blade nature of firms’ non-market strategies, as well as the importance for the firm of forming a right portfolio of such strategies. Using insights from social exchange theory and resource dependence theory, it first outlines the conditions under which firms will be subject to rent extraction by politicians. It then looks into the impact of political linkages on firms’ financial performance, differentiating between different types of political linkages; which expose a firm to different levels of uncertainty regarding the continuity of exchange with the politician, and different levels of ex-post dependency on the politician. Finally it investigates how community engagement might act as a complement to firms’ political linkages, and how such complementarity may help to achieve improved financial returns from those political linkages. The predictions of the essays are empirically tested using a unique longitudinal dataset covering various types of linkages between all politicians and all publicly listed companies in the UK, for the period from 2002 to 2011. Taking a critical stand on the value to be drawn from firms’ non-market strategies, this dissertation contributes to strategic management literature, particularly the literature on firms’ non-market strategies and their implications on financial performance

Mentoring is an effective tool for the professional development of novice teachers (Eby & Lockwood 2005; Kram, 1985; Stanulis & Ames, 2009). Mentors to preservice teachers have conveyed that they receive benefits and face barriers when mentoring (Ambrosetti, 2014; Burk & Eby, 2010; Hobson, Ashby, Malderez, & Tomlinson, 2009; Iancu-Haddad & Oplatka, 2009). Graduate students who serve as mentors to undergraduates have also reported advantages and drawbacks to being a mentor (Conway, Eros, Pellegrino, Kras, Gale, & Campbell, 2009; Reddick, Griffin, & Cherwitz, 2011). This study examined the perceived benefits and barriers for graduate students serving as mentors to undergraduate, preservice teachers. It also considered the affect that graduate school had on a teacher’s decision to engage in a mentoring relationship. The participants were all PK-12 teachers who were also graduate students in the College of Education and Human Services (COEHS) at the University of North Florida (UNF). The data for this qualitative case study was collected through semi-structured interviews. Findings yielded three themes (helps me, helps others, helps profession) which summarized the perceived benefits and barriers for graduate students mentoring preservice teachers. The results were connected to the Social Exchange Theory and it was determined that some graduate students will weigh rewards and costs before deciding to mentor, while others will lean more towards rewards or costs regardless. This study may have implications for undergraduate and graduate curriculum, mentor matching, and for mentor training.

This research investigates the impact of the interaction between the consumer and mobile service provider on the adoption of advanced mobile commerce services by existing consumers of mobile technology. These factors include: 1) Perceived Relationship Quality (PRQ), which is the consumer’s evaluation of the quality of his/her relationship with the mobile service provider, and 2) Perceived Value of the Adoption Incentive (PVI), which is the consumer’s evaluation of the value of incentives that are offered by the service provider to entice him/her to adopt the mobile service. The influence of these factors on consumer attitudes and intentions towards adopting mobile commerce services is studied and compared with three other well-known adoption factors including perceived usefulness, ease of use and the subjective norm. / This study was undertaken in three parts. Firstly, a conceptual study was conducted to investigate and analyse the existing literature on consumer adoption of mobile commerce services. This phase started with a general review of the existing studies using a novel model: the Entities-Interactions Framework, EIF. The EIF explains adoption behaviour in terms of interactions between the consumer and the other entities including the mobile service, the service provider and the social system. This framework was used to analyse the extent to which important adoption factors have been covered by past research and therefore identify the research questions. The conceptual study resulted in the development of a research model and relevant hypotheses. / Secondly, a large-scale questionnaire survey was conducted to test the research model and the proposed hypotheses. This part of the research helped give a broad picture of the influence of consumer-service provider factors on consumer adoption of mobile commerce services. Thirdly, face-to-face interviews with mobile phones users were conducted in order to validate the survey results and provide an understanding of the mechanisms that control the impact of the investigated factors. The research found that PRQ and PVI have an important influence on the attitude and intention of existing mobile phone users towards accepting and using advanced mobile commerce services. Furthermore, the research found that these newly introduced factors are more influential on consumer adoption perceptions than other well-established factors. / The study enriches our understanding of technology adoption by individuals because it explains why an existing user of a technology, such as mobile technology, will or will not adopt advanced versions of that technology. The findings affirm that in the context of communication technologies, which are interactive by nature, understanding the interaction between consumers and service providers is a key to understanding the progressive adoption by consumers of advanced forms of these technologies. The thesis provides practitioners (particularly mobile service providers) with a better understanding of the impact and implication of their interaction with consumers on consumers’ acceptance and use of mobile services. The study emphasises the importance of incorporating this understanding throughout the mobile service provision process, starting from the conceptualisation of the service to the actual provision of the service to the market. The study also offers a novel comprehension of how to view each mobile service offer as a consequence of the previous offer and a precedent of the next in order to enhance consumer adoption of mobile service in the short and long runs.

Worldwide tourism has become one of the largest and fastest growing industries. Specifically in the South African context, this growth has been confirmed in recent statistics. However, the growth in the tourism industry does not occur without challenges. It brings both benefits and costs to the residents of a host community, consequently generating both positive and negative tourism impacts. Further, it is recognised that once a community becomes a tourism destination, the lives of the residents are influenced by that particular development; thus effecting their Quality of Life (QoL). Only minimal research has, however, been conducted to determine the influence of the perceived impacts of tourism on residents’ QoL, especially in the South African context. A number of theoretical frameworks have been developed in tourism to signify how the perception of or reactions towards tourism of residents in a host community are influenced at any particular stage of development. Pertaining to QoL, various theoretical models have also been created to describe the functioning of the construct. Although theoretical frameworks have been developed that are distinct to tourism and QoL; to date an integrated approach does not exist that explores the influence of tourism on residents’ QoL. In addition to the lack of an integrated approach in literature, the permanency of tourism products too have not yet been examined in literature. Further, permanency has not been examined in order to determine the influence of tourism impacts on residents’ QoL in selected towns, one being a permanent tourism product (PTP) and the other a nonpermanent tourism product (N-PTP). From the above, it can be seen that three theoretical and practical issues exist: (1) only a modest amount of research has been done to determine the influence of tourism impacts on residents’ QoL; (2) an integrated approach does not exist signifying the relationship between tourism impacts and QoL and; (3) permanency as a differentiation factor has not been investigated in host communities. By addressing these issues, a significant contribution will be made to literature, together with the ensuing practical contributions. Therefore, the main goal of the study was to develop a model to indicate the influence of perceived impacts of tourism on residents’ QoL in selected towns; these having specific differentiation made between a PTP and N-PTP. In order to achieve the goal of the study, five objectives were formulated: The first objective was to analyse theoretical frameworks of tourism and QoL and to identify a particular theoretical framework for the study. Specifically, the Social Exchange Theory (SET) was selected from the theoretical frameworks of tourism, while the Bottom-up Spillover theory was designated as it is peculiar to QoL frameworks. Therefore, the derived theoretical framework indicated that an ‘exchange’ process occurs between tourism development and the residents of the host community. More specifically, social exchange arises between the perceived impacts of tourism and life domains in order to establish the QoL of residents in host communities. The second objective was to analyse tourism both as an industry and product in a host community through a review of existing literature. From the literature review, it can be seen that tourism is a growing industry and product, not only internationally but also in the South African context. Permanency as a characteristic was explored comprehensively to define a tourism product while maintaining the differentiation between a PTP and N-PTP. Residents of a host community are noted as important roleplayers in the tourism industry as tourism impacts affect them in PTP and in N-PTP. This importance is emphasised as residents of a host community: (1) influence the tourism experience; (2) determine the attractiveness of a destination and; (3) control the sustainability of tourism in a host community. The third objective was to analyse QoL and its relation to the residents of a host community, once more, through a literature review. From the review, it was observed that QoL has different definitions and views, some more intricate than others. For the purpose of the study, it was determined that QoL can be described appropriately through the Bottom-up Spillover theory. Therefore, QoL is determined through the collaboration of various life domains that, further, may be either objective or subjective in nature. When examining the relationship between tourism development and QoL, it was established that tourism, through tourism products, produces effects that will influence various life domains, consequently determining the QoL of residents in a host community. As with tourism impacts, the QoL of the host community’s residents will subsequently: (1) influence the tourism experience; (2) determine the attractiveness of a destination and; (3) ensure the sustainability of tourism in a community. The fourth objective was to analyse the influence of the economic, environmental, social and cultural impacts of tourism on residents’ QoL and to differentiate between a PTP and N-PTP by using an empirical study. Having in mind that the main goal of the study was to develop a model, Confirmatory Factor Analysis (CFA) and Structural Equation Modelling were conducted on the data. The models, constructed separately for tourism impacts and QoL, were subsequently integrated to determine the influence of the perceived impacts of tourism on residents’ QoL. The model with good model fit statistics and supportive of underlying theory was thereafter accepted for further analysis in order to attain comprehensively the main goal of the study. Thereafter, model development tested permanency of tourism products by specifically determining the influence of perceived impacts of tourism on residents’ QoL in selected towns (PTP and N-PTP). From the latter exercise, no practically significant differences were found between a PTP and N-PTP. Therefore, the model constructed as Stage 3 was accepted as the final model of the study and was given the title of Root’s model of Community TourQoL (CTQ). Specifically, the model signified that positive economic, environmental, social and cultural impacts influence residents’ QoL, while negative environmental and social impacts do not influence residents’ QoL in host community. Furthermore, the model showed that no differences were found between a PTP and N-PTP regarding the influence of perceived impacts of tourism on residents’ QoL. The fifth and final objective was to draw conclusions, indicate contributions, formulate recommendations and present limitations peculiar to the study. The greatest significance of the study is seen in the practical contributions of the study, specifically, the development of Root’s model of Community TourQoL (CTQ). Community and tourism planners and/management can implement the model in both PTP and N-PTP to enhance the positive impacts of tourism; while minimising negative impacts, in order to improve residents’ QoL. / Thesis (PhD (Tourism Management))--North-West University, Potchefstroom Campus, 2013.

Worldwide tourism has become one of the largest and fastest growing industries. Specifically in the South African context, this growth has been confirmed in recent statistics. However, the growth in the tourism industry does not occur without challenges. It brings both benefits and costs to the residents of a host community, consequently generating both positive and negative tourism impacts. Further, it is recognised that once a community becomes a tourism destination, the lives of the residents are influenced by that particular development; thus effecting their Quality of Life (QoL). Only minimal research has, however, been conducted to determine the influence of the perceived impacts of tourism on residents’ QoL, especially in the South African context. A number of theoretical frameworks have been developed in tourism to signify how the perception of or reactions towards tourism of residents in a host community are influenced at any particular stage of development. Pertaining to QoL, various theoretical models have also been created to describe the functioning of the construct. Although theoretical frameworks have been developed that are distinct to tourism and QoL; to date an integrated approach does not exist that explores the influence of tourism on residents’ QoL. In addition to the lack of an integrated approach in literature, the permanency of tourism products too have not yet been examined in literature. Further, permanency has not been examined in order to determine the influence of tourism impacts on residents’ QoL in selected towns, one being a permanent tourism product (PTP) and the other a nonpermanent tourism product (N-PTP). From the above, it can be seen that three theoretical and practical issues exist: (1) only a modest amount of research has been done to determine the influence of tourism impacts on residents’ QoL; (2) an integrated approach does not exist signifying the relationship between tourism impacts and QoL and; (3) permanency as a differentiation factor has not been investigated in host communities. By addressing these issues, a significant contribution will be made to literature, together with the ensuing practical contributions. Therefore, the main goal of the study was to develop a model to indicate the influence of perceived impacts of tourism on residents’ QoL in selected towns; these having specific differentiation made between a PTP and N-PTP. In order to achieve the goal of the study, five objectives were formulated: The first objective was to analyse theoretical frameworks of tourism and QoL and to identify a particular theoretical framework for the study. Specifically, the Social Exchange Theory (SET) was selected from the theoretical frameworks of tourism, while the Bottom-up Spillover theory was designated as it is peculiar to QoL frameworks. Therefore, the derived theoretical framework indicated that an ‘exchange’ process occurs between tourism development and the residents of the host community. More specifically, social exchange arises between the perceived impacts of tourism and life domains in order to establish the QoL of residents in host communities. The second objective was to analyse tourism both as an industry and product in a host community through a review of existing literature. From the literature review, it can be seen that tourism is a growing industry and product, not only internationally but also in the South African context. Permanency as a characteristic was explored comprehensively to define a tourism product while maintaining the differentiation between a PTP and N-PTP. Residents of a host community are noted as important roleplayers in the tourism industry as tourism impacts affect them in PTP and in N-PTP. This importance is emphasised as residents of a host community: (1) influence the tourism experience; (2) determine the attractiveness of a destination and; (3) control the sustainability of tourism in a host community. The third objective was to analyse QoL and its relation to the residents of a host community, once more, through a literature review. From the review, it was observed that QoL has different definitions and views, some more intricate than others. For the purpose of the study, it was determined that QoL can be described appropriately through the Bottom-up Spillover theory. Therefore, QoL is determined through the collaboration of various life domains that, further, may be either objective or subjective in nature. When examining the relationship between tourism development and QoL, it was established that tourism, through tourism products, produces effects that will influence various life domains, consequently determining the QoL of residents in a host community. As with tourism impacts, the QoL of the host community’s residents will subsequently: (1) influence the tourism experience; (2) determine the attractiveness of a destination and; (3) ensure the sustainability of tourism in a community. The fourth objective was to analyse the influence of the economic, environmental, social and cultural impacts of tourism on residents’ QoL and to differentiate between a PTP and N-PTP by using an empirical study. Having in mind that the main goal of the study was to develop a model, Confirmatory Factor Analysis (CFA) and Structural Equation Modelling were conducted on the data. The models, constructed separately for tourism impacts and QoL, were subsequently integrated to determine the influence of the perceived impacts of tourism on residents’ QoL. The model with good model fit statistics and supportive of underlying theory was thereafter accepted for further analysis in order to attain comprehensively the main goal of the study. Thereafter, model development tested permanency of tourism products by specifically determining the influence of perceived impacts of tourism on residents’ QoL in selected towns (PTP and N-PTP). From the latter exercise, no practically significant differences were found between a PTP and N-PTP. Therefore, the model constructed as Stage 3 was accepted as the final model of the study and was given the title of Root’s model of Community TourQoL (CTQ). Specifically, the model signified that positive economic, environmental, social and cultural impacts influence residents’ QoL, while negative environmental and social impacts do not influence residents’ QoL in host community. Furthermore, the model showed that no differences were found between a PTP and N-PTP regarding the influence of perceived impacts of tourism on residents’ QoL. The fifth and final objective was to draw conclusions, indicate contributions, formulate recommendations and present limitations peculiar to the study. The greatest significance of the study is seen in the practical contributions of the study, specifically, the development of Root’s model of Community TourQoL (CTQ). Community and tourism planners and/management can implement the model in both PTP and N-PTP to enhance the positive impacts of tourism; while minimising negative impacts, in order to improve residents’ QoL. / Thesis (PhD (Tourism Management))--North-West University, Potchefstroom Campus, 2013.