After 2008-2009 financial crisis, now global economy and market activity begin to recover in 2010. We can find out that emerging markets create high demand and America drive new technologies and innovation for world. So we can see many consumer electric products with high innovation and technology from second half of 2009. Apple company, an amazing enterprise, he launch smart phone-iPhone and combine touch technology and software for the first time. From now on, the market of smart phone will vigorous and penetration rate will reach about 50% in 2014. Recently, Apple create another new product of tablet PC-iPad and creating new topic and leading trend again. FPCB is one of the most important parts on smart phones and tablet PCs. The more light and thin and multi-functional integration ,the more FPCB must be used. That¡¦s why we want to study the FPCB industry. If we want to analyze it further,we need research global and Taiwan recent market status. At the same time,we need study a company of FPCB to analyze five forces and SWOT. First of all, collect relative FPCB industry information of second-hand and research the case ¡VTaiflex company at same time to Visit GM of Taiflex. After cross-matching the data,we can conclude it and propose strategic advice. In this case,can be realized the upstream is almost like oligopoly market and downstream just like completely competition .If Taiflex want to keep competition advantages¡Ait must be have bargain power with suppliers. Vertical integration maybe is a good idea.To customers, establish brand name and customer relative management are necessary. Internal industry competiion issue,Taiflex need upgrade R&D technology,in addition to reduce production cost otherwise can develop different products to avoid potential entrants.

Since a few decades ago, world seems flat because of globalization, however, cultural diversity also creates challenges and problems for individuals and organizations. Cultural intelligence (CQ), defined as an individual¡¦s capability to function and manage effectively in culturally diverse settings (Earley & Ang, 2003). CQ can explain why some individuals are more effective than others in culturally diverse situations; therefore, it¡¦s important for everyone. Until now, relatively researches mainly focuses on the influence of CQ. To know antecedents of CQ, this study developing and testing a model including external factor and internal factor, and posits differential relationships among the four CQ dimensions (metacognitive, cognitive, motivational and behavioural), employment cross-cultural exposure, and Big Five personality (Conscientiousness, Agreeableness, Emotional stability, Extraversion, and Openness to experience). The results demonstrate employment cross-cultural exposure predicted all of the four CQ dimensions; extraversion and openness to experience predicted metacognitive, motivational and behavioural CQ; and employment cross-cultural exposure has stronger effect on behavioural CQ through moderating effect of conscientiousness.

This study explores Antal Dorati¡¦s (1906-1988) Five pieces for Solo Oboe (1980-81), a work consists of five short pieces: ¡§La cigale et la fourmie¡¨, ¡§Lettre d¡¦amour¡¨, ¡§Fugue a trois voix¡¨, ¡§Berceuse¡¨ and ¡§Legerdemain¡¨. The work illustrates a typical compositional style of Dorati. Five pieces for Solo Oboe demonstrates the composer¡¦s influence by early 20th century composers such as Arnold Schonberg and Luciao Berio. Nevertheless, the structure of piece can be related to traditional art music of Classical and late Romantic period. In addition, one witnesses the incorporation of folk idioms in the composition. The study is divided into three chapters. The first part focuses on the life and musical background and his creative outputs of Dorati. The second part analyzes the structure of selected work. As for the last part, I discuss the performance interpretation and its style.

This research is founded on facility personnel¡¦s in hi-tech industries, with two objectives: 1) understand investigate how workers¡¦ personal personality and functional competencies influence their job performance, and 2) establish a criteria for future recruitment. This study uses the Big Five Model developed by McCrae & Costa (1989). The Big Five refers to agreeableness, conscientiousness, extraversion, emotional stability, and openness to experience. In addition, the five functional competencies, identified through expert interviews, include air-conditioning, electricity, fire prevention, environmental protection, safety and damage prevention. In this study, 148 samples were collected. Research methods include descriptive statistics to analyze sample characteristics, reliability analysis to verify validity of tables, and regression analysis to verify the effects of demographic profile, personality, and functional competencies. The findings suggest that agreeableness and conscientiousness positively affect job performance. On functional competencies, fire prevention, safety and damage prevention contribute favorably to job performance. These findings could be used towards recruitment and selection of facility personnel¡¦s, and corporate training to raise companywide performance.

As the structure of society has changed, there has been a gradual increase in non-profit organizations. People no longer work to only satisfy biological needs, but have started pursuing higher levels of self-actualization by participating in various volunteer activities. This research aimed to investigate the relationships among the big five personality traits, participation motivation, and involvement of the Pingtung County Ligang Squadron Volunteer Firefighters. The main purposes of this study were: (1) To explore the relation of demographic features to the big five personality traits of volunteer firefighters; (2) To explore the relation of the big five personality traits to participation motivation of volunteer firefighters; and (3) To explore whether participation motivation would be associated with involvement. We distributed 185 questionnaires via purposive sampling and received 145 valid questionnaires. The response rate was 80.5%. Reliability, descriptive statistics, independent sample t-test, one-way ANOVA, and regression analysis were employed for data analysis. The results showed that volunteer firefighters' personality traits were correlated with age, education level, and occupation. Among the big five personality traits, conscientiousness and emotional stability were significantly associated with participation motivation. Volunteer firefighters with the firefighting or nursing profession showed greater willingness for continued participation. Implications, limitations, and future directions are discussed.

Retailers in the US and Japan are taking the lead where as retailers in Taiwan are working its way up to follow this lead. Consumption trend in Taiwan¡¦s society is associated with these countries. Japan launched the so-called ¡§one priced¡¨ chain stores in 1722 and the US began operating these sorts of chain stores in 1959. Taiwan hasn¡¦t got involved in this ¡§one price operating strategy¡¨ till recent years. Due to the fact that businesses are operating under a rapidly changing environments as well as facing great competition, a huge amount of enterprises are working towards an internationalized and diversified multinational company. The living standards in Taiwan have been improving over the years; consumers now tend to put more emphasis on the quality and services of the product rather than on the price of the product. Government in Taiwan loosened the importing barrier and lowered the tariff in 1987. This action encouraged foreign companies to set up firms in Taiwan which has lead to a positive growth in Taiwan¡¦s retailer industry. The retailer industry was booming in the 1990s where the price of the product was determined by the retailer rather than the manufacturer. Therefore, retailers such as convenience stores and chain retail stores were acting as an important role in leading it to success. In comparison, these ¡§one priced¡¨ chain stores are making slight amounts of profit on each item and that¡¦s where the standard and efficiency matters. It provides customers with a pleasant shopping environment and it¡¦s seen as a kind of mini department store. The expanding and diverse strategy that the company adopts enables the company to operate more efficiently than its competitors. The risks and availability of cash flow are under sustainable circumstances. Otherwise, it might result in expanding the economics of scale but miscalculating the capacity of the market. It is suggested that evaluation of the competitive advantage is essential prior to the company becoming a multinational company. Changes in the economical, social and business environments challenge the operator¡¦s ability in dealing with these matters. Businesses are turning from physical-oriented into product-oriented competitors and that is where quality, innovation and creativity matters. In order to enhance its competitiveness, chain stores must grow by continuously improving and innovating of the products; enhancing its strategic management and backup support to create the value added product and services for the customers.

The purpose of this research is to understand the current operations and marketing strategies of Chiu Chen Nan Orient Bakery through literature review and case studies, as well as to gain a consistent suggestion on marketing strategy through the professionals¡¦ opinions. The result reveals that the trends in the development of bakery market are as follows: 1. The amount of order is decreasing Because of the change of social structure, families and personal relationships were not as close as before, which led to the trend that the single order of bride cake was decreasing in bakery industry. Moreover, most of the foreign brides do not have the custom of using bride cakes. The increasing percentage of those foreign brides through the years contributes to the drop of the order amount. 2. The new products are available faster than before. Nowadays, there were more new products available in the market at a much faster speed. After analyzing the factors of old cost, competition in the industry, and ability of invention, these new products emphasized on innovation, variation, service, and the research ability in producing new products and packages. 3. Multi-sales channels, cross-industrial alliance and multi-angled business The new products were packaged in a different way to enter the convenient stores and wholesales stores. Also, they allied with related industries, including wedding gifts, wedding photography, jewelry, hotels, and tourism in order to develop new customers beyond the way of selling in the past. 4. Discount and market segment In one hand, many companies started to make discount in order to compete with each other and occupy the market. This discount war has made the profit of the industry decreasing tremendously. On the other hand, some companies began to develop high-priced, well-packaged, and multi-styled and multi-combinational products to segment and differentiate themselves from other competitors. 5. The number of retail stores of wedding bakery chains is decreasing. Because of the bad economy, some wedding bakery chain stores started to experience deficits. Plus, the change of business districts in many areas deteriorated the loss of business. Therefore, some wedding bakeries started to close the retail stores suffering from bad profits. 6. Various combinations of bride cake gift box are available to satisfy the different customers. In the traditional Taiwanese customs, there should be 6 or 12 gifts for wedding. The ¡§Six Gifts¡¨ is the traditional wedding custom and ¡§the Twelve Gifts¡¨ is the more daintier one, which include the big cake, also named the Han-styled bride cake. Because many customers still followed the old customs, many western bakeries started to enter the Chinese bride cake market. The main results from the professionals¡¦ interviews are listed as below. Regarding the development of marketing strategy for Chiu Chen Nan Orient Bakery, their viewpoints are very consistent: 1. Product strategy Use the current best-selling products to rebuild the store reputation and penetrate the market. Develop new markets with exclusive products or new products. This can be further incorporated with modern and cultural design elements to stimulate the five senses as a direction for new product development in the future. Moreover, related products, such as tea, can be developed to promote the sales of bakery. The company should run the business in a more multi-dimensional way by initiating new product lines and sales channel to increase its competitiveness in the market. 2. Price strategy The severe price war of bakery industry will result in damaging the market price in the end. The middle high pricing can remain the profits and image of high-quality and delicacy. The consuming cultural differences will make the consumers question about the price recognition. The price difference can not solve the problem because it will make the consumers question about the quality of the product. Therefore, a higher pricing is a better strategy in segmenting the market. 3. Channel strategy Although wholesales and convenient supermarkets have a lot of retail stores, the traditional bakery shop is not able to produce the amount which is demanded. In addition, these channels will lower the profits or even the price after the products being bought, which will further confuse the consumers by the different prices between retail stores and wholesales channels. On the other hand, the stable department stores and retailing stores are still the main resources of income. However, different contributes of consumers with varioius product lines should be considered. The channel of internet shopping will be a major trend in the future. To hire designated staffs, pay attention to the web safety, as well as to provide home deliver service and maintain the stability of the website are some important subjects needed to be taken care of. 4. Promotion Strategy To make promotion activity more refined is more important than to have more promotions. The first step of a good promotion is to streamline the strategy and to set the promotional goal. Then, the effective promotion tactics should be selected. From the past experience of Chiu Chen Nan Orient Bakery, the most effective promotions included making discount and buy-one-get-one-free in anniversaries. Public relations activities had better outcome if they were cooperated with more well-known groups. About strategy of making alliance, the communication problems in cooperation should be solved in order to exchange the resources between each other and achieve the effect of cooperation.

Starting 80¡¦s, Taiwan¡¦s IC design industry has made brilliant achievements so far, ranked as No. 2 in the world , just second only to U.S.A. However in recent years, as competition being fierce day by day, entry barriers such like capital and technology are getting higher and higher which make it more and more difficult to have new star company in the industry. Especially under the major trend of SoC (system on chip), what it will be of the competitiveness of Taiwan¡¦s IC design industry? How the industry should react to the SoC trend? This is what this thesis intend to find out. Moreover, we take F company which is a new IC design company in Taiwan as an example to enrich the study and make it more practical. Through the study of this thesis, we find the SoC trend has impacted Taiwan¡¦s IC design industry definitely. The impacts including not only the higher entry barrier of the industry but also the cooperation structure between system makers and IC design company. In addition, the IC design industry environment has huge change which including medium and small size company will getting harder to survive, the company who focus on technology development only will be less competitive, and participation of China as both of market provider and industry competitor. The impact of the participation of China will expand rapidly, and the one who react with it earlier will get better chance to survive.

Abstract At present, diagnostic reagent is the most fruitful and important realm in internal biotech product commercialization. Compared to other biotech medicine with the industrial characteristics of complications such as: high investment, high risk, and long-term research and development; diagnostic reagent, relatively, acquires a lower threshold for technique, a short-term research and development, less investment and a short time for feedback. In addition, people gradually acquire the notions of prophylaxis and health care, as a result, the potentiality of diagnostic reagent comes to the market¡¦s notice. The process of diagnostic reagent development can be divided by the mainstream techniques into four phases including: the technology of chemical test, the technology of enzyme test, the technology of immunoassay test, the technology of nuclease molecule test and biochip. From this, we know that the technology of immunity test is still the mainstream in the market, but there is a trend toward the development of the technology of nuclease molecule immunoassay. General Biologicals Corp. is the first built diagnostic reagent manufacture in our country, and, so far, it is the only diagnostic reagent manufacture that meets with the Department of Health¡¦s CGMP standard. The General Biologicals Corp. is the only internal manufacture that produces ELISA and EIA microplate. However, the General Biologicals Corps has less than 1% of six hundred million, and foreign manufactures have it all. The General Biologicals Corps went public in recent years, and the company has a microplate immunoassay diagnostic reagent factory for over twenty years. Those doctors, examiners and sales clerks who used the immunoassay reagent produced by the General Biologicals Corps are all in high positions in this industry. They know this company and also their reagent kits which have a low sensitivity. More important is that the reagent kits are not improved for all these years. The bad impression of the company makes the customers and collaborators have doubts about the quality, the attitude of the personnel and the sincerity of the company. It results in a trust crisis. In light of the five competitiveness analyses in the executive strategies: dynamic competition of the company in enterprise; S.W.O.T competitiveness analysis; smiling curve and bitter smiling curve; red ocean and blue ocean strategy and, finally, the administration of registering examined medical instrument, to see the integral competitiveness of the company in the industrial competitive environment. Can the General Biologicals Corp. seek league and collaboration in the competitors to seize the internal market, and then the overseas market. By these analyses and advises, to reengeneering the General Biologicals Corp. has a new management on the visible foundation. Key Word¡GImmunity Test, Nuclear Molecular Immuno assay. Five Force, Reengeneering

Abstract Essentially, In vitro diagnostics (IVD) testing play a key role in early disease detection; effectiveness of patient treatment monitoring throughout the progress of disease and improve decision-making for healthcare system. Several studies have demonstrated that IVD testing result in huge financial and therapeutic benefit. Taiwan IVD market has been growing rapidly in last decade due to launch of National Health Insurance policy¡Bgrowing of geriatric population¡Bimprovement of living quality¡Bconsciousness of personal health. However, this is also driving Taiwan IVD market in a highly competitive market place, it anticipated that the escalation will not only jeopardize the healthcare quality but also affect entire healthcare resources utility and increasing healthcare cost as a whole. The research analyzed the causative of Taiwan In Vitro Diagnostics (IVD) industrial is based on the framework of macroeconomic environment¡Bindustrial organization structure¡Bcompetitive marketing behavior and industrial market performance. The research found that macroeconomic environment for Taiwan IVD industrial is favorable; the industrial is presenting a mild dispersed structure and the causative for escalation was mainly caused from strategic homology among industrial enterprises. In addition to this finding, the research also developed a possibly differentiate strategy to avoid escalation throughout the learning innovation process and enterprise process reengineering as to help industrial enterprises from developing future long term strategy.