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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
101

Da gest?o familiar ? profissionaliza??o de franquia: o estudo de uma livraria brasileira / Professionalization of family management to franchise: the study of a brazilian bookstore

PE?ANHA, Alicelia Rosa de Oliveira 06 May 2014 (has links)
Submitted by Jorge Silva (jorgelmsilva@ufrrj.br) on 2017-08-04T19:22:52Z No. of bitstreams: 1 2014 - Alicelia Rosa de Oliveira Pecanha.pdf: 1858543 bytes, checksum: dd73e1957347f0f20c489dbaa0a28e83 (MD5) / Made available in DSpace on 2017-08-04T19:22:52Z (GMT). No. of bitstreams: 1 2014 - Alicelia Rosa de Oliveira Pecanha.pdf: 1858543 bytes, checksum: dd73e1957347f0f20c489dbaa0a28e83 (MD5) Previous issue date: 2014-05-06 / PECANHA, Alicelia Rosa de Oliveira. Professionalization of Family Management to Franchise: The Study of a Brazilian Bookstore. Serop?dica: UFRRJ, 2014 Proposal for Qualification (Professional Master in Management and Strategy).. Institute of Humanities and Social Sciences, Department of Administrative and Financial Sciences. This work aims the implementation of the franchising model in the Book Cia. The company was founded in the city of Valencia, located in the state of Rio de Janeiro, in 2000, in order to meet a market of approximately 70 thousand inhabitants and after twelve years of market thrived and currently also serves the cities Brooms, Three Rivers, Volta Redonda and Barra do Pirai, all located in the South Fluminense. A team of employees totaled thirty-four employees serving approximately demand of two hundred fifty thousand consumers. The small company was born and raised in family management templates and is in a moment realizes the need to professionalize, adopt seen that as a growth strategy, franchising. For Cia Book convert into a franchise network is important to understand that the process of professionalization terminating in its wake a series of measures to separate the sphere of corporate governance of family management, since the rationality peculiar to each them would be incompatible. The relevance of this study is to understand that the process of professionalization of a small business is able to overcome the challenges and habits of family management, and respond with a higher degree of efficiency to the challenges of the business environment. The action research method was chosen because it clearer when there are practical goals of immediate nature, and propose solutions where possible and follow the corresponding, or at least shares, do advance the awareness of the participants with regard to the existence of obstacles and solutions. / O presente trabalho tem por objetivo a implanta??o do modelo de franchising na Cia do Livro. A empresa foi fundada na cidade de Valen?a, situada no interior do estado do Rio de Janeiro, no ano de 2000, com o intuito de atender um mercado de aproximadamente 70 mil habitantes e ap?s doze anos de mercado, prosperou e atualmente atende tamb?m ?s cidades de Vassouras, Tr?s Rios, Volta Redonda e Barra do Pira?, todas localizada na regi?o Sul Fluminense. A equipe de colaboradores somam trinta e quatro funcion?rios que atendem a demanda aproximada de duzentos e cinquenta mil consumidores. A pequena empresa nasceu e cresceu nos moldes da gest?o familiar e encontra-se em um momento onde percebe a necessidade de profissionalizar-se, visto que adotar? como estrat?gia de crescimento, o franchising.. Para que a Cia do Livro converta-se em uma rede de franquia ? relevante compreender que o processo de profissionaliza??o encerra em seu bojo uma s?rie de medidas que visam separar a esfera da gest?o empresarial da gest?o familiar, posto que a racionalidade peculiar a cada uma delas seria incompat?vel. A relev?ncia deste estudo se faz ao compreender que o processo de profissionaliza??o de uma pequena empresa ? capaz de superar os desafios e h?bitos da gest?o familiar e responder com maior grau de efic?cia aos desafios do ambiente de neg?cios. O m?todo da pesquisa-a??o foi escolhido por ser esclarecedor quando existem objetivos pr?ticos de natureza imediata, como propor solu??es quando poss?vel e acompanhar as a??es correspondentes, ou pelo menos, fizer progredir a consci?ncia dos participantes no que diz respeito ? exist?ncia de solu??es e obst?culos.
102

Franchising as an alternative strategy for developing enterprises in Botswana

Chinyoka, S. V. 09 1900 (has links)
Botswana is a middle-income economy. It has become dependent on non-renewable resources. Agriculture and manufacturing have failed to develop in a significant way. The small population has not provided adequate demand. The Government has tried a number of strategies in order to diversify the economy. One of these is the promotion of Small and Medium Enterprises (SMEs). Unfortunately, SMEs have failed to thrive, so far. A number of researchers have concluded that SMEs will not thrive due to the fact that Botswana have low entrepreneurial skills. High failure rates are experienced where enterprises are established. The thesis identifies an alternative strategy in the development of enterprises in Botswana. It is generally believed that a franchisee does not need high levels of entrepreneurial skills to succeed. If this is so, Botswana can solve her problem of lack of sufficient enterprises by promoting franchising. The thesis uses the interview technique to assess whether existing franchisees in Botswana have low levels of entrepreneurial skills. Indeed it proves that franchisees have low skill levels compared to non-franchised entrepreneurs. Secondly, the thesis proves that franchisees in Botswana operate as employee-managers. Thirdly, the thesis establishes that franchisees perform better than non-franchised entrepreneurs, even though they have low entrepreneurial skill levels. Lastly, the thesis, using evidence from findings above, and from responses of experts interviewed, establishes that the promotion of franchising is a viable alternative strategy to one that depends solely on non-franchised enterprises.While there are some methodological limitations, like those stemming from a low and unknown franchisee population in Botswana, the use of ordinal data, use of techniques to rate their own skills, and a relatively small sample for franchised and non-franchised entrepreneurs, the statistical techniques used are powerful enough to generate reliable findings. / Graduate School of Business Leadership / D.B.L
103

An evaluation of the impact of the Consumer Protection Act 68 of 2008 on the relationship between franchisors and franchisees

Biggs, Lynn January 2017 (has links)
The franchising business model is an attractive option for both franchisors and franchisees. Franchisors grant the rights to use their intellectual property and business system to franchisees for a fee. Franchisees buy into the tried-and-tested business system, receive ongoing training and support and operate under an established trade mark or trade name. Fundamental characteristics of the franchise relationship include: the contractual nature thereof, the use of the franchisor‘s intellectual property by the franchisee, operating the franchise outlet according to the franchisor‘s business system, providing training and support to the franchisee, and paying for the use of the franchisor‘s intellectual property and business system. These characteristics have resulted in inherent tensions between franchisors and franchisees, which arise by virtue of, inter alia, the control exercised by the franchisor over the use of its intellectual property, franchisor opportunism, poor franchisee selection, franchisee free-riding, inadequate training and support, or the sunk investments made by the franchisee. The franchisor and franchisee generally use a franchise agreement to regulate their relationship. However, the franchise agreement itself can also lead to conflict between the parties, such as that arising from poor drafted clauses relating to territorial rights, renewal, payment, termination, restraint of trade, or confidentiality. The franchise agreement is typically drafted in the standard-form, resulting in franchisees faced with unequal bargaining power. The common law of contract is based on principles of freedom of contract and sanctity of contract and is, therefore, limited in its ability to resolve the tensions between the parties. Various models for regulating the franchising industry can be adopted, for example, self-regulation, statutory regulation, or co-regulation. Australia and Canada have adopted the statutory model by enacting franchise-specific legislation and New Zealand has followed the self-regulation model with no legislation regulating its franchising industry. South Africa did not formally regulate the franchise relationship through legislation until the enactment of its consumer protection legislation, the Consumer Protection Act 68 of 2008 (CPA), which includes a franchisee within the definition of consumer. This entails that all franchisees enjoy the protection of the CPA and all franchise agreements must comply with the provisions of the CPA. The South African economy is unique in that it is burdened by the social ills of its discriminatory past, such as high levels of unemployment, illiteracy and inequality. The country is faced with a slow growing economy with little development and promotion of entrepreneurship among small businesses. Despite the burdensome economy within which the franchising industry is required to operate, the industry‘s contribution to the Gross Domestic Product (GDP) of the country has remained stable. The South African government has identified the franchising industry as an opportunity for job creation, economic empowerment and promotion of entrepreneurship. The aim of the study is to ascertain whether the CPA is the correct legislative vehicle to regulate the franchise relationship, while enhancing the growth and development of the franchising industry. This thesis concludes that the introduction of fundamental consumer rights and rights of redress for franchisees through the provisions of the CPA has contributed to, or assisted in, the removal of the tensions inherent in the franchise relationship. In particular, the CPA has adequately addressed the lack of formal regulation of the franchise relationship through its disclosure requirements and its regulations. The thesis also proposes amendments to some of the CPA regulations, which will further enhance the disclosure requirements, and aid in curtailing the conflict caused by the terms of the franchise agreement. The thesis further proposes that the application of the CPA to franchise agreements should be limited to small, inexperienced or unsophisticated franchisees that are in need of the protection. An essential premise is that the CPA aims to protect ordinary consumers, including juristic persons, in day-to-day transactions (up to the threshold amount), to avoid suppliers taking advantage of them. Larger, more sophisticated or experienced franchisees, with stronger bargaining power and access to legal advice, do not necessarily require the protection of the CPA. The criteria relating to the size of class of micro-, very small and small enterprises, but not medium enterprises, within the different sectors or sub-sectors in terms of the National Small Enterprises Act, 102 of 1996, should be considered and used as a guide to determine whether the CPA applies to a franchise agreement. The development, growth and success of the franchising industry depends on the education of prospective franchisees wanting to adopt the franchising business model and invest in the industry. The CPA does not recognise or promote the roles of the various stakeholders (franchisors, franchisees and the government) with regard to the provision of education, training, ongoing support and assistance to prospective franchisees. This thesis proposes that mechanisms to enhance the education of prospective franchisees should be promoted, such as tandem franchising, obtaining advice undertakings from prospective franchisees before concluding franchise agreements, and increasing the role of the Consumer Commission in providing franchising education.
104

Identification of environmental factors that influence the choice of franchising methods of U.S. restaurant companies in Pan Pacific region

Bosereewong, Vipaporn 10 November 2005 (has links)
Franchising has become a proven and acceptable method of distributing products and services for both domestic and foreign markets. The pressures on franchisors to search for foreign markets have led to heightened interest in international franchising. According to Franchising in the Economy (1990), restaurants of all types rank number one, followed by business aids and services. Therefore, the restaurant industry leads the domain of business in international franchising. The primary objective of this study was to develop a model based on experts' opinion for the selection of different franchising methods to be used as a guideline for restaurant companies that plan to franchise internationally. Environmental factors that affect international franchising in the Pan Pacific region are identified. The major methods used in franchising are: 1. direct franchising, 2. master franchise agreements, and 3. joint venture agreements. The recommendation of the most popular franchising methods for Singapore, Korea, Thailand, and Malaysia are studied. / Ph. D.
105

A comparative study of the pharmacy business models with specific reference to Nuclicks and Pick 'n Pay

Heunis, C. 03 1900 (has links)
Thesis (MBA)--Stellenbosch University, 2003. / ENGLISH ABSTRACT: The purpose of this report is to create a better understanding of the new pharmacy initiatives in the South African market, with specific reference to the Nuclicks and Pick 'n Pay groups. In order to understand the respective business concepts better the following abstracts from each chapter of the study is given. Chapter one is basically the introduction to the study and describes the events that lead to the above mentioned corporate retailers to enter the pharmacy market place. An introduction to Hamel's business model theory is also discussed and identified as a possible means of evaluating the corporate retailers' business concepts. In Chapter two the strategic analysis of the South African retail pharmacy industry is performed. This analysis is performed to create an understanding of the different forces at work in the industry. Some of the key findings in this chapter are that changes to the pharmacy act and the way dispensing licences are going to be awarded creates uncertainty. The profit outlook of retail pharmacy, though on the decline, still compares favourably to other retailers. In chapter three the core concepts of Hamel's business model are presented in more detail and applied to the retail pharmacy environment. In his view, a strategy needs to change the industry rules. This chapter ends with the concept of wealth potential based on Hamel's teachings. The wealth potential concept is about creating cash flow and profits. A business model that is able to create customer benefits well below the cost of the competitors is regarded as efficient. By utilising the Hamel way the Nuclicks (chapter four) and Pick 'n Pay (chapter five) business concepts is unpacked. Both Nuclicks and Pick 'n Pay pharmacy business models are presented within the corporate framework of the groups. Nuclicks bought an established pharmacy franchise while Pick 'n Pay launched Healthpharm. Nuclicks creates a possible choke point by buying UPD. The Nuclicks pharmacy strategy is a more comprehensive health strategy, while Pick 'n Pay follows a more cautious approach. As franchising will playa major role in both pharmacy concepts, the theory of franchising is presented in chapter six. Telephonic interviews with Link franchisees are conducted and the possible reasons for the ambiguity that crept into the Link business model are discussed. As the Healthpharm franchise is a new concept, it is evaluated based on information gathered from press releases and the Healthpharm web-site. In chapter seven universal conclusions and recommendations, based upon the literature study and this investigation, are presented. One of the key findings are, success in the face of changes requires more than the current way of doing business. It requires an innovative thinking process. New business models have to be formulated that allows retail pharmacists to establish a focused and well-differentiated value proposition. This value proposition needs to be meaningful for consumers and must strengthen a pharmacy outlet's competitive position. / AFRIKAANSE OPSOMMING: Die doel van hierdie verslag is om 'n beter begrip vir die nuwe apteek inisiatiewe in die Suid-Afrikaanse mark te ontwikkel, met spesifieke verwysing na die Nuclicks en Pick 'n Pay groepe. Om die onderskeie besiqheidskonsepte beter te verstaan, word die volgende opsomming van elke hoofstuk van die studie uiteengesit. Hoofstuk een is 'n inleiding tot die studie en beskryf die gebeure wat aanleiding gegee het tot die bogenoemde korporatiewe kleinhandelaars se toetrede tot die apteek mark. 'n Inleiding van Hamel se besigheidsmodel teorie is ook bespreek en is geïdentifiseer as evaluering van die korporatiewe kleinhandelaars se besigheidskonsepte. Hoofstuk twee bied 'n strategiese analise van die Suid-Afrikaanse kleinhandelaars apteek industrie. Hierdie analise is geskep om beter begrip te ontwikkel vir die verskillende kragte wat inwerk in die industrie. Van die bevindinge in die hoofstuk is die veranderinge in die apteek wetgewing en die wyse waarop resepteer lisensies toegeken gaan word, en hoeveel onsekerhede dit tot gevolg het. Die wins vooruitsigte van kleinhandelaars apteke, alhoewel aan die afneem, vergelyk steeds gunstig met ander kleinhandelaars. In Hoofstuk drie is die kern konsepte van Hamel se besigheidsmodel in meer detail uiteengesit en toegepas op die kleinhandelaar apteek omgewing. Uit sy oogpunt, is 'n strategie nodig om veranderinge te weeg te bring in die industrie reëls. Hierdie hoofstuk eindig met die konsep van waarde potensiaal wat gebaseer is op Hamel se teorie. Hierdie waarde potensiaal konsep is gebaseer op die skep van kontantvloei en 'n Besigheidsmodel wat in staat is om die kliënt te begunstig heelwat laer as die koste van die teenstander, word beskou as effektief. Hamel se teorie is gebruik om Nuclicks (hoofstuk vier) en Pick 'n Pay (hoofstuk vyf) se besigheidskonsepte te analiseer. Beide Nuclicks en Pick 'n Pay se besigheidsmodelle word aangebied binne die korporatiewe raakwerke van die groepe. Nuclicks het 'n gevestigde apteek konsessie gekoop terwyl Pick 'n Pay vir Healthpharm begin het. Nuclicks het 'n moontlike 'wurgpunt" geskep deur die aankoop van UPD. Die Nuclicks apteek strategie is 'n meer omvattende gesondheidstrategie, terwyl Pick 'n Pay 'n meer versigtige benadering volg. Aangesien besigheid konsessie 'n belangrike rol speel in beide apteek konsepte, word die teorie van konsessie in hoofstuk ses behandel. Telefoniese onderhoude is gevoer met Link konsessiehouers en die moontlike redes vir die twyfelagtigheid van die Link besigheidsmodel word bespreek. Aangesien die Healthpharm konsessie 'n nuwe konsep is, word dit geëvalueer op grond van inligting wat versamel is uit die media en die Healthpharm webtuiste. In Hoofstuk sewe word universele afleidings en aanbevelings, gebaseer op die literatuurstudie en die ondersoek, uiteengesit. Een van die hoof bevindings was dat sukses benodig meer as die huidige manier van besigheid doen. Nuwe besigheidsmodelle moet geformuleer word, wat dit vir kleinhandelaar apteke moontlik sal maak om 'n gefokusde en goed gedifferensieerde waarde voorstel tot stand te bring. Hierdie voorstel moet betekenisvol wees vir die verbruiker en moet die apteek kompeterende posisie versterk.
106

A study on the gas industry in Guangdong

紀偉毅, Kee, Wai-ngai. January 1996 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
107

SSAB Global Business Development : A Study of the International Marketing Expansion Model for HWP in China

Löwgren, Josefina Jie January 2013 (has links)
The purpose of the research is to assess if the franchising conceptual model is an applicable model for the HWP international market expansion in China.  The assessment will be carried out through the extensive investigations into SSAB/HWP internal and external forces including transfer of knowledge in the MNC, position building in business networks, products positioning and sales situation on the Chinese market to define the risk and opportunity.  As well as the theories of the internationalization, marketing strategy and models will be referred to evaluate the franchising model, which can be adopted in China. The research questions are how can the franchising concept be adopted as an applicable model for the Hardox Wearparts international market expansion in China?  What are the appropriate suggestions for the improvements to the further implementation of the model? By adopting four research methods of qualitative research strategy, a multidimensional purpose of the research has been conducted in order to gather first-hand data, study a specific case and investigate the multidimensional environments for the implementation of the HWP international market expansion model.  The main research methods include 1) questionnaire & survey, 2) qualitative interviewing, 3) observation, and 4) collection and qualitative analysis of texts, document, e- research materials and data. The conclusion of the research is that there are several internal- and external factors, which have affected the HWP´s market expansion in China negatively during the year.  It is a sensible decision to emphasize China as a single largest market for the HWP business development. The market seeking strategy by the infusion of the franchising concept is an appropriate decision for the HWP market expansion in China.  The conceptual franchising model by SSAB is appropriate to both the theoretical model and Chinese regulation on the franchises.  However, to implement this franchising model in China, it requires several significant improvements on those four key components/success factors which are 1) internationalization entry model, 2) transfer of knowledge within the MNC, 3) learning in the foreign market network, and 4) position-building in the business networks.   Together with the improvements on four key components/success factors, the franchising concept will be an applicable model for the HWP international market expansion in China.
108

A non-incremental decision under an incremental public transport policy: an examination of franchised buspolicy in Hong Kong

So, Chun-chuen., 蘇鎮存. January 1998 (has links)
published_or_final_version / Public Administration / Master / Master of Public Administration
109

Gest?o do Conhecimento e o uso estrat?gico de Tecnologias de Informa??o: um estudo em Redes de Franquias no Estado do Rio Grande do Norte

Barbosa, Everton Rodrigues 30 April 2010 (has links)
Made available in DSpace on 2014-12-17T14:52:50Z (GMT). No. of bitstreams: 1 EvertonRB_DISSERT.pdf: 1957008 bytes, checksum: 290bb33979a735ecc7dee35c14eeae16 (MD5) Previous issue date: 2010-04-30 / This study discusses the use of information technologies for knowledge management in networks of franchises in the Rio Grande do Norte/Brazil, whose management and operation are complex activities, characterized by the geographic spread of their network unities, creating barriers to communication and information sharing between franchisors, franchisees and final customers. In view of this, the following hypotheses were formulated: the knowledge management can be a positive alternative for improving communication between units; and information technology can eliminate many problems related mainly to capture and share knowledge. In general, it aims to investigate, in qualitative and quantitative aspects, how information technology can support knowledge management in networks of franchises. Specifically purposes to register the existence of managerial practices related to knowledge management in enterprises at the franchising sector; to verify whether they have the technological resources with the potential to facilitate the sharing of information; to identify what are the technologies of information and communication used in the organizational environment; and suggest measures that will facilitate the process of organizational learning, using information technology and communication as tools. It concludes that knowledge management becomes a positive alternative, especially in strengthening of bonds of communication and sharing of knowledge between the franchises. In this regard, information technology must provide all the services of the corporation to facilitate communication between franchisor and franchisee, through a single and integrated system. However, they still show unsuitable for more sophisticated technology platforms / Aborda o uso das tecnologias de informa??o para a gest?o do conhecimento em redes de franquias no Rio Grande do Norte, cuja problem?tica adv?m das barreiras de comunica??o e compartilhamento de informa??es entre as unidades da rede, que se encontram despesas geograficamente. Em vista disto, as seguintes hip?teses foram formuladas: a gest?o do conhecimento pode ser uma alternativa positiva para melhorar a comunica??o entre as unidades e a tecnologia da informa??o pode eliminar diversos problemas relacionados principalmente a captura e compartilha de conhecimento. Em geral, objetiva investigar como a tecnologia da informa??o pode apoiar a gest?o do conhecimento em redes de franquias, especificamente pretende registrar a exist?ncia de pr?ticas gerenciais relacionadas ? gest?o do conhecimento nas empresas do setor de franquias. Foi considerada para fins da pesquisa, a popula??o constante no ranking nacional das franquias dispon?vel no site da Associa??o Brasileira de franquias, em que foram selecionadas apenas as redes com unidades no estado do Rio Grande do Norte, resultando no total de vinte unidades franqueadas. O estudo caracteriza-se como explorat?ria descritiva, e a an?lise dos resultados utiliza-se de uma abordagem quantitativa e qualitativa. Conclui-se que a gest?o do conhecimento torna-se uma alternativa positiva, nomeadamente atrav?s do refor?o dos la?os de comunica??o e partilha de conhecimento entre as franquias. Neste sentido, a tecnologia da informa??o deve fornecer todos os servi?os da corpora??o para facilitar a comunica??o entre franqueador e franqueado, atrav?s de um sistema ?nico e integrado. No entanto, eles ainda mostram inadequados para plataformas tecnol?gicas mais sofisticadas
110

Riscos para o sucesso da implantação de unidades de franquias / Risks to the successful implementation of franchise units

Vitorino, Sidney Lincoln 29 March 2016 (has links)
Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-05-31T20:54:34Z No. of bitstreams: 1 Sidney Lincoln Vitorino.pdf: 1441226 bytes, checksum: 68c336e4c30b7687a98c2dc63f7d2b09 (MD5) / Made available in DSpace on 2016-05-31T20:54:34Z (GMT). No. of bitstreams: 1 Sidney Lincoln Vitorino.pdf: 1441226 bytes, checksum: 68c336e4c30b7687a98c2dc63f7d2b09 (MD5) Previous issue date: 2016-03-29 / The global competitiveness requires knowledge of organizations to respond to risks and challenges demanded by each environment in their project management. Making predictability, speed of response and adaptation skills to survive and expand. To promote the achievement of these skills, there is a risk management projects. The expansion of an objective organization increased its competitiveness in this respect the franchise sector has been highlighted, supported by sharing model of investment, management and risks. Still, this expansion can be complex and risky, so the goal of this research is to describe how the franchisor and the franchisee understand the risks of a franchise unit deployment project. This research used multiple case study with a descriptive exploratory approach and qualitative analysis. The cases organizations were chosen given its relevance to the industry and their respective segments. From three case studies were conducted nine interviews depths, being interviewed in each of three managers responsible for the implementation of the franchise units projects. Were also collected data in documents and reports of networks and franchise units, as well as official reports in developers organs and / or regulatory segment, in addition to personal visits to the units on more than one occasion including as a mystery shopper, and participation of a actual process of franchisee funding. The research identified in practice, risks that are described in the literature and success indicators commonly used for implantation of franchises unit projects. Examples of these risks are: excess franchisor's expectations and franchisee; repetition of mistakes by failure to record lessons learned; emotional imbalance of the franchisee; neglects to identify risks; deployment with outdated standardized manuals; overconfidence in the experience of franchisors; ignore the satisfaction of the teams; and the risk that the franchisee limited to the knowledge disseminated by the network and etc. As a contribution to the practice generated a list of risks that can occur in such projects, enabling better management in order to ensure more successful deployments. It is suggested for future studies, glimpse from the perspective of Behavior Theory and still carry out a survey of greater geographic coverage, using survey research to assess whether the risks identified are actually the most important. / A competitividade globalizada exige das organizações conhecimentos para responder aos riscos e desafios demandados por cada ambiente na sua gestão de projetos. Tornando a previsibilidade, a velocidade de resposta e a adaptação, competências para sobreviverem e expandir. Para favorecer o alcance dessas competências, existe a gestão de riscos em projetos. A expansão de uma organização objetiva o aumento da sua competitividade, nesse aspecto o setor de franquias têm se destacado, suportado pelo modelo de compartilhamento do investimento, gestão e riscos. Ainda assim, essa expansão pode ser complexa e arriscada, por isso, o objetivo dessa pesquisa é descrever como o franqueador e o franqueado percebem os riscos de um projeto de implantação de unidade de franquia. Esta pesquisa utilizou estudo de casos múltiplos, com uma abordagem exploratória descritiva e uma análise qualitativa. As organizações dos casos foram escolhidas dadas à sua relevância para o setor e os seus respectivos segmentos. A partir de três estudos de casos foram realizadas nove entrevistas de profundidades, sendo entrevistados em cada um três gestores responsáveis pela implantação de projetos das unidades de franquias. Também foram coletados dados em documentos e relatórios das redes e das unidades de franquias, bem como relatórios oficiais em órgãos fomentadores e/ou reguladores dos segmentos, além de visitas pessoais nas unidades em mais de uma ocasião inclusive como cliente oculto, e participação de um processo real de captação de franqueado. A pesquisa identificou na prática, riscos ainda não descritos na literatura e os indicadores de sucesso mais usados, para implantação de projetos de unidade de franquias. Exemplos desses riscos são: excesso de expectativas do franqueador e do franqueado; repetição de erros por falta de registro de lições aprendidas; desequilíbrio emocional do franqueado; negligencia na identificação de riscos; implantação com manuais de padronização desatualizados; excesso de confiança na experiência dos franqueadores; ignorar a satisfação das equipes; e o risco de o franqueado limitar-se aos conhecimentos disseminados pela rede e etc. Como contribuição para a prática se gerou uma lista de riscos que podem ocorrer nesse tipo de projeto, possibilitando uma gestão mais adequada de forma a garantir implantações mais bem sucedidas. Sugere-se para estudos futuros, vislumbrar sob a ótica da Teoria de Comportamento e ainda realizar um levantamento de maior abrangência geográfica, usando pesquisa survey para avaliar se os riscos identificados são realmente os mais importantes.

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