Cette thèse a comme objet d'étude le processus de production du tourisme œnogastronomique tel qu'il a eu cours ces cinquante dernières années sur le territoire de la commune di Montepulciano, dans la province de Sienne (Toscane, Italie). Le tourisme œnogastronomique se révèle être un système de production qui intègre les stratégies de sujets publics et de sujets privés dans la construction d' "objets d'échange " monnayables qui ont la caractéristique d'être la plupart du temps immatériels.<p>Les pratiques principales, analysées au cours de cette recherche, mettent en évidence le caractère constant et répétitif de la construction de marchés locaux éphémères (Mugnaini 1997) qui deviennent les lieux privilégiés de la circulation de produits agroalimentaires et des biens immatériels incorporés en eux.<p>À l'intérieur de cette stratégie de développement économique local, le moment de l'échange correspond à la vente de marchandises dont la valeur est déterminée par le lien reconnu entre biens aliénables (les produits agroalimentaires) et biens inaliénables (le territoire et les biens artistiques, architecturaux et les paysages qu'il recouvre) (Papa 1999, Papa-Piermattei 2004, Siniscalchi 2002). La caractéristique qui ressort de l'étude du cas particulier de Montepulciano et du secteur œnogastronomique est l'intangibilité des "objets" échangés et la propension à se répandre du processus de marchandisation de l'immatériel qui va jusqu'au monnayage de l'expérience physique de la traversée de l'espace et de la perception du goût.<p>Ce processus est étroitement subordonné à la construction d'une segmentation de marché qui permet de mettre en valeur et de transformer une vaste gamme de possibilités de jouir du territoire en de potentiels produits à introduire sur le marché du tourisme international.<p>Les campagnes publicitaires et la vitrine télématique apparaissent comme le "moyen de transport" le plus efficace pour que de tels produits soient disponibles dans un "magasin" facilement accessible au touriste. Dans cette optique le marketing territorial est un véritable processus de production de marchandises immatérielles, fruit de l'intellect et de la créativité du publicitaire. De tels produits se concrétisent et circulent à travers la production d'images et de vitrines virtuelles comme les sites internet, qui parfois semblent construits exactement comme un étalage de supermarché avec des produits à la fois coordonnés et différenciés, porteurs de la marque de l'entreprise et construits dans un "packaging visuel" selon des règles spécifiques de psychologie sociale de la consommation. <p>Le processus de production de marchandises hautement différenciées correspond à l'idéation a priori de la correspondance entre segmentation du marché et construction d'idéaltypes de consommateur. Dans le cas spécifique du tourisme œnogastronomique la valeur immatérielle des biens, créée par l'incorporation des biens inaliénables du territoire, confère à la consommation de ces biens une valeur hautement symbolique. La conscience et la capacité de reconnaître la valeur symbolique de telles marchandises correspond de la consommation culturelle des biens symboliques, à une véritable stratification sociale, marquée par les réelles possibilités d'accès à la consommation des susdites marchandises (Bourdieu 1983[1979], Douglas 1985[1982]).<p>Le territoire de Montepulciano a été choisi pour l'ancienneté historique de son processus de valorisation des produits agroalimentaires de qualité et pour l'importance qu'a eu, au niveau local, le choix stratégique du tourisme vert, déjà effectif dès la fin des années '60. La construction du tourisme œnogastronomique comme choix stratégique de développement économique local met en évidence un processus visant à l'intégration sur le marché international d' "objets " valorisés et considérés comme un facteur économique entraînant, avant même de constituer un fondement identitaire de la ville.<p>La Toscane, ainsi que l'Ombrie, fait partie des premières régions italiennes à avoir lancé un processus de protection et de sauvegarde de son propre patrimoine agroalimentaire et œnogastronomique. Montepulciano est apparu comme un terrain de recherches intéressant et fertile pour faire ressortir les contradictions entre les choix locaux et les dynamiques communautaires, entre structures productives d'entrepreneurs et mode de production paysan, entre produits agroalimentaires comme biens de luxe et produits agraires comme biens nécessaires pour survivre. <p>L'observation des actions mises en œuvre par la Strada del Vino Nobile, considérée comme une des plus actives et efficaces, a permis d'analyser le tourisme œnogastronomique déjà en place et de faire ressortir les éléments de différenciation actuels par rapport aux autres contextes dans lesquels le phénomène se développe aujourd'hui.<p>\ / Doctorat en Sciences politiques et sociales / info:eu-repo/semantics/nonPublished

Diploma thesis Fenomén labužnictví a časopisy věnující se gastronomii na území České republiky v letech 2004-2012 is devoted to the questions of publishing gastronomical magazines in Czech republic in the years 2004-2012 and describes the culinary trend which is frequent issue of the Czech media discourse in the year 2012. The first parts of the thesis deal with the sociological perspectives on food, its role within society is explained as well as its ability to produce the meanings and symbols and to express social differentition. The attitude of Czech population towards food and lifestyle is characterized. The following chapter focuses on the culinary trend in various kinds of masmedia content, it reveals the context of the trend, its impact and the way it is represented in Czech republic. The last two chapters of the thesis deal with the gastronomical magazines, which are divided into two main categories according to their content. The current situation on the Czech market with magazines is explained. The final chapter focuses on selected gastronomical magazines F.O.O.D. Apetit and Gurmet which are analyzed from the point of their sections arrangment, graphic design, advertisement and language. Short semiotic analysis of selected articles is presented.

<div>Shifts in the human diet to more refined foods and ingredients have contributed to the rise in metabolic disease rates associated with long-term consumption of foods causing swift rises in blood glucose response. Foods which result in a more moderate blood glucose curve are considered healthier by increasing satiety and reducing oxidative stress. Sorghum products contain naturally slowly digested starch. The matrix of sorghum porridges contains kafirin protein bodies which cross link around gelatinizing starch molecules, while similar nascent matrices in other cereals aggregate and collapse. The 3-deoxyanthocyanidin pigments unique to sorghum may be accountable for the difference in matrix stability. The density of the starch entrapped in the matrices is thought to partially inhibit α-amylase access to the starch, reducing overall starch digestion and thereby mitigating glucose response. The purpose of this work was to increase our understanding of how phenolic compounds in sorghum interact with endosperm proteins to create a stable matrix, and to explore if the knowledge might be translated to other starchy cereal products. In the first study, phenolic extracts from flours (sorghum, corn masa, white rice) were characterized for phenolic content, antioxidant activity, phenolic components, and their ability to interact with a model protein system (ovalbumin) in order to examine protein polymerization. In the second study, specific phenolic compounds in sorghums (<i>p</i>-coumaric, sinapic, and gallic acids; (+)-catechin; and apigeninidin, a 3-deoxyanthocyanidin found in sorghums) were interacted in the model protein system at different concentrations to observe extent and type of protein polymerization, and promising compounds subjected to fluorescence quenching spectroscopy to examine the nature of the interactions. The final study explored the effects of apigeninidin addition to a yellow corn flour and naturally present anthocyanin (blue corn) on starch digestion and microstructure of porridges by utilizing an <i>in vitro</i> α-amylase assay and confocal microscopy. </div><div>The slow digestion of starch in cooked sorghum products can be attributed to the 3-deoxyanthocyanidin compounds present in the grain participating in sulfhydryl-disulfide interchanges which results in extensive kafirin cross-linking surrounding starch granules. While other phenolic and redox-active components may affect matrix formation and stability, 3-deoxyanthocyanidins appear to have the most direct influence, and their ability to modify food protein matrices appears to have a direct result on starch digestion <i>in vitro</i>.</div>

La présente étude est destinée à l’éclaircissement de la représentation de la table, des plats, de la nourriture et également de la cuisine, du restaurant et de la salle à manger figurés dans les œuvres de Proust, À la recherche du temps perdu en particulier. Proust, qui subit l’influence des romanciers du XIXème siècle où les écrivains tels que Balzac et Flaubert décrivent la nourriture en tant que motif littéraire, a inclus dans ses romans une profusion d’allusions à la nourriture et de scènes de la table et de l’acte de manger. La première partie est consacré à examiner le plat, le bœuf à la casserole, apparu dans « le drame du coucher », qu’on sert dans la salle à manger familiale comme rite quasiment religieux, qui peut rassurer le garçon angoissé, parce que cette espace rappelle le ventre maternel, espace le plus rassurant de tous. Par la suite, notre thèse traite de la relation entre l’épisode de la madeleine et celui de la mort de Bergotte, car si on considère la question de la résurrection dans le sens religieux, où on voit le thématique mort et résurrection dans ce deuxième épisode. La madeleine qui figure comme le symbole de la résurrection ou de la naissance et les pommes de terre, à cause desquelles Bergotte croit avoir un simple malaise digestif, alors qu’il est en train de mourir, ont des points communs. Enfin, notre objet de recherche s’est étendu à la relation entre la nourriture ou l’espace des repas et les personnages, et cette relation fait souvent appel aux œuvres du XIXe siècle où la nourriture devient un miroir des personnages. / In this study, I try to throw new light on the representation of food and dishes as well as place of eating: kitchens, dining rooms and restaurants in Proust’s work, particularly In Search of Lost time. Proust, under the influence of 19th century novelist such as Balzac and Flaubert, who describe food as literary motif, always slips into his books many allusions to food and meats. I work the first part of my study to the dish called a “bœuf à la casserole” which is served in the familial dining room. This dish appears for the first time in “the good-night scene” The sorrowful young boy regards the act of eating it as a quasi-religion rite, that way comfort him, especially since the area of the dining room reminds him of the maternal womb, in other words the most comforting place in the whole world. Then, in the second part of my study, I attempt to deal with the relation between the “petite madeleine” and Bergotte’s death. For birth, death and resurrection, in the religious sense of the death, continue the thematic shared by both of those episodes. The “petite madeleine”, symbol of birth or resurrection, and the potatoes, of which Bergotte, who is dying, wrongly thinks they cause him a feeling of sickness, has a lot in common. Finally, in the third part of my study, I try to describe the relation between foods, meals, places of eating and characters in the light of Proust’s predecessors 19th century novelists, who consider a mirror of their own characters.

The study is focused on study of surface and interfacial properties of oil at high temperatures, to understand the mechanisms of heat transfer and oil absorption during frying

Made available in DSpace on 2016-04-28T18:23:26Z (GMT). No. of bitstreams: 1 Raramiz Euripedes Bittencourt.pdf: 1238659 bytes, checksum: c3278d8be06eca7bc96a5cc7bb63be68 (MD5) Previous issue date: 2007-03-22 / Centro Universitário Belas Artes de São Paulo / Gastronomy has been more and more in evidence in Brazil in recent years. Based on this reality, this study, linked to project DIRECT Towards the language of business communication (PUC-SP/LAEL and The University of Liverpool/AELSU), presents the results of a research study developed in the area, focusing on language in the context of professional kitchens. The main aim of the study was to analyze the view about the chef profession constructed by 1st year students of a higher education Gastronomy course and by professional chefs working at renowned restaurants in the city of São Paulo. Another aim was to analyze the linguistic marks present in the discourse of a chef at work. The development of this study was theoretically supported by Halliday s Functional Grammar (1994), and by the ideational and interpersonal metafunctions proposed by him. The research corpus is composed of the answers to questions asked to 111 Gastronomy students and to 8 chefs, as well as the audio recording of a chef commanding his team. The computer tool WordSmith Tools (Scott, 1999) was used. This tool offers resources to analyze several language aspects; with it, it was possible to analyze the frequencies of some lexical items that reveal expectations and aspirations of the pre-service concerning the reality presented by professionals who work in the area and their language in service. Thus, this study provides information that reveal particular aspects of an age-old profession that has been much valued nowadays, desired by youths who see in the career many opportunities, and who are willing to face the obstacles inherent in the area / A Gastronomia tem estado cada vez mais em evidência no Brasil nos últimos anos. A partir dessa realidade, este estudo, vinculado ao projeto DIRECT Em direção à linguagem dos negócios (PUCSP/ LAEL e Universidade de Liverpool/AELSU), apresenta os resultados de uma pesquisa desenvolvida na área, tendo como foco a linguagem no contexto das cozinhas profissionais, com o objetivo de realizar uma análise da visão sobre a profissão de chef de cozinha, construída por alunos de primeiro ano de um curso superior em Gastronomia e de chefs profissionais atuando em restaurantes renomados na cidade de São Paulo. Objetiva-se, também, analisar as marcas lingüísticas presentes no discurso do chef em atuação. Para o desenvolvimento deste trabalho, buscou-se suporte teórico na Gramática Sistêmico- Funcional (Halliday, 1994) e nas metafunções ideacional e interpessoal por ele tratadas. O corpus de pesquisa é composto pelas respostas a perguntas dirigidas a 111 alunos de Gastronomia e a 8 chefs de cozinha, assim como gravação em áudio de um chef no comando de sua equipe. Utilizou-se a ferramenta computacional WordSmith Tools (Scott, 1999), que conta com recursos para análise de diversos aspectos da linguagem, através da qual foi possível analisar as freqüências de alguns itens lexicais que revelam expectativas e anseios do pré-serviço frente à realidade apresentada por profissionais atuantes e sua linguagem em serviço, fornecendo informações que revelam aspectos particulares de uma profissão milenar em ascensão e destaque na atualidade, almejada por jovens que vêem na carreira oportunidades diversas, com disposição a enfrentar os obstáculos inerentes à área, relatados por chefs atuantes

Submitted by Flávio Nunes (fnunes) on 2015-03-17T17:47:22Z No. of bitstreams: 1 RicardoYudiAkiyoshi.pdf: 5610394 bytes, checksum: 770d27ce6a666376281ae12571f9a161 (MD5) / Made available in DSpace on 2015-03-17T17:47:22Z (GMT). No. of bitstreams: 1 RicardoYudiAkiyoshi.pdf: 5610394 bytes, checksum: 770d27ce6a666376281ae12571f9a161 (MD5) Previous issue date: 2012 / Nenhuma / O trabalho demonstra o estudo que teve como objetivo estudar o Design de triggers emocionais voltados às experiências gastronômicas. Mais especificamente, realizamos o estudo conjunto entre o Design Estratégico, o Design para Experiências, Design Emocional e o Food Design, tendo como objeto principal a avaliação do impacto das emoções evocadas em experiências alimentares nos usuários a partir da manipulação de gatilhos tangíveis ou intangíveis. Partimos do princípio que as mudanças socioeconômicas e o comportamento do consumidor são influenciados mutuamente e, sendo assim, uma das maneiras para consolidar-se dentro de tal contexto econômico seja justamente aprimorar o contexto das experiências envolvidas no consumo de um produto ou serviço. Um dos parâmetros que apresentaram-se favoráveis a tal incrementação foram os estímulos emocionais potenciais condicionadores para uma experiência memorável. Sendo assim, a pesquisa buscou através de dois experimentos e uma survey, coletar dados que pudessem auxiliar na obtenção das respostas ao objetivo geral do trabalho. Concluímos que a partir da manipulação de gatilhos seja possível condicionar uma experiência a intensificar emoções positivas. Sugerimos, ao final da pesquisa, que um dos papéis que o Design possa assumir, neste contexto, seja a articulação e design de projetos que incrementem a qualidade geral de uma experiência e, consequentemente, o bem-estar do indivíduo. Para futuras pesquisas, recomendamos questões sobre os seguintes tópicos: ampliação dos experimentos I e II; estudos referentes às etapas de experiência de usuário e temas como significados e valores identitários acerca de experiências alimentares. / This dissertation presents the study of emotional triggers for food experiences in a Design context. More specifically, we brought the fields of Strategic Design, Design Emotion, Design for Experiences and Food Design together. Our object of research consisted in dining experiences and other variables related to food and design services. The startup point of this study was the socioeconomic changes, consumer behavior and how one could maintain himself competitive in the current market. One way to stay competitive could be developing better products and services through innovative experiences. These types of experiences could be achieved developing emotional stimuli that could improve the flow and overall quality of a certain experience. In order to achieve this, the study collected data throughout a series of two experiments (experiment I and II) and a survey to answer the following main aspect: evaluation of emotional behavior in food experiences due to the manipulation of tangible and intangible triggers. We will conclude that it is possible to condition an experience and intensify positive emotions due to the manipulation of certain variables. The resulting emotions will always be, however, conditioned to the users? interpretation of the experience. We will suggest in the end of our research that one of the roles the Design field of study could take part in, is the articulation and design of projects that enhance the overall quality of an experience and well being of the user. To our future research we pointed out the need for more experiments; the careful study regarding the lifespan and chronology of user experiences and deepen our thoughts in themes like meaning and identity values regarding food experiences.

Made available in DSpace on 2016-04-27T19:30:17Z (GMT). No. of bitstreams: 1 Dolores Martin Rodriguez Corner.pdf: 8525617 bytes, checksum: a1725470440e37dbf3f05659851f9669 (MD5) Previous issue date: 2011-06-03 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The purpose of this research is to investigate the cuisine of immigrants from Galicia and Andalusia in Sao Paulo understanding that food is culture that reveals the habits, customs, memories and identities. The regions of Galicia and Andalusia represent opposite cuisines, whether by geographical or historical aspects, they are also the largest groups coming from the regional Spanish city during the post Civil War, 1946- 1960. The city loomed as a metropolis and offered opportunities for work and life what was attractive to those who needed to emigrate at that time. Upon arrival they have found a multicultural environment, formed by various groups of immigrants and migrants who had settled in the city. Through the testimonies of life histories of these immigrants and other Spanish people related to ethnic cuisine, we have tried to identify the habitus in eating, the taste and the flavor, the dishes of memory, the gastronomy practiced in regions of origin and sheltering as well as questioning the symbolic meanings that permeate the cultural universe of their gastronomy, their values, reinterpreting them. The marks left on the city's cuisine by these Spaniards can be seen in restaurants, at parties and family practices of regional associations of Galicia and Andalusia, where they appear as the culmination of them / O propósito desta pesquisa é investigar a cozinha dos imigrantes galegos e andaluzes em São Paulo, por entender que alimentação é cultura e revela os hábitos, costumes, memórias e identidades. As regiões de Galícia e Andaluzia representam cozinhas opostas, seja pelos aspectos geográficos, seja pelos históricos, além de serem os maiores grupos regionais espanhóis vindos para a cidade no período pós-Guerra Civil, 1946-1960. A cidade despontava como metrópole e oferecia oportunidades de trabalho e de vida, passando a ser um atrativo aos que precisavam emigrar naquele momento. Ao chegar, encontraram um ambiente multicultural formado pelos diversos grupos de imigrantes e migrantes que se fixaram na cidade. Por meio dos depoimentos, das histórias de vida desses imigrantes e de outros espanhóis ligados à cozinha étnica, procura-se identificar o habitus nas práticas alimentares, o paladar e o gosto, os pratos de memória, a cozinha praticada nas regiões de origem e de acolhida, bem como questionar significados simbólicos que permeiam o universo cultural de suas cozinhas, seus valores, reinterpretando-os. As marcas deixadas na gastronomia da cidade por esses espanhóis podem ser observadas nos restaurantes, nas práticas familiares e nas festas das associações regionais galegas e andaluzas, nas quais aparecem como ponto alto

Made available in DSpace on 2016-04-27T19:30:30Z (GMT). No. of bitstreams: 1 dolores_dissertacao.pdf: 2235292 bytes, checksum: 1029d717287e93f4d97ac870f382f1e1 (MD5) Previous issue date: 2005-10-07 / The city of Sao Paulo has been through a migratory process which results in a cultural diversity observable in a closer look as well as in its gastronomic practices. The Spanish came to the city in two great migratory moments: at the end of XIX century and at the beginning of XX century to substitute the slave workforce in the coffee plantations and after the Second World War (1939-1946) and the Spanish Civil War (1936-1939) to work at the recent industry which was in development and needed specialized workforce. The Spanish people did not leave evident prints and permanencies in the city of Sao Paulo, as the other groups of immigrants, especially concerning their typical food, fact that is not observable in the descendent families and also at the small number of typical restaurants in the city. The gastronomy as a cultural manifestation, memory and identity is the last habit that a group abandons when migrates, because it is connected to tastes and costumes. The alimentation suffers adaptations or substitutions of ingredients from the country of reception. This work has as objective the study of silences and permanencies of Spanish immigrants from the second moment of their immigration to Sao Paulo, as for its alimentation habits in the period of 1946-1965. / A cidade de São Paulo passou por processo imigratório que resultou em uma diversidade cultural perceptível, e num olhar mais atento também em suas práticas gastronômicas. Os espanhóis vieram em duas grandes ondas imigratórias: no final do século XIX inicio do XX para substituir a mão de obra escrava nas lavouras de café e no pós Segunda Guerra Mundial (1939-1946) e Guerra Civil Espanhola, (1936-1939), para atuar no Parque Industrial que se formava e necessitava profissionais especializados. Os espanhóis não deixaram marcas e permanências evidentes na cidade de São Paulo, como os demais grupos de imigrantes, principalmente no que se refere à sua cozinha, tanto nas famílias de descendentes, como no número exíguo de seus restaurantes. A gastronomia enquanto manifestação cultural, memória, e identidade constitui o último hábito que um grupo abandona quando emigra, por estar arraigado aos costumes e ao gosto. A alimentação sofre adaptações ou substituições de ingredientes no país de recepção. Esta dissertação tem como objeto o estudo das permanências e silêncios dos espanhóis da segunda onda imigratória, quanto aos costumes alimentares, no período de 1946 a 1965.

Made available in DSpace on 2016-04-26T18:18:14Z (GMT). No. of bitstreams: 1 Ana Beatriz Bueno Ferraz Costa.pdf: 8371784 bytes, checksum: b5ce3b3f6547da0f9c27b06e51f26bf6 (MD5) Previous issue date: 2009-10-29 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / The dissertation "Gula [Gluttony] Magazine: the formation of taste on discursive construction" intends to research how food discourses are constituted and how they are elaborated to form the tastes of contemporary individuals. The theoretical references are the studies of discursive semiotics, specially the contributions of the sociosemiotics about taste and the studies of habits and lifestyles. Therefore this study reflects how the media communication about food structures sociocultural values on its discourse. The object of analysis has been elected within the universe of the Gula's magazine covers, since it's beginning until 2008 December. The selection configures a time-line: the first cover (Special Premiere), the cover at the edition which celebrates its first anniversary (Gula No. 12), the cover at No. 150 (which is called the gluttony), closing with a commemorative edition of 15 years. Thus, through such editions, we intend to explore how the magazine structures their discourse trough time, focusing at values found therein. From the 1980's it is observed an expansion of the presence of the theme gastronomy at various media. Our central hypothesis infers that this expansion occurs from the exacerbation of the dismissal of the functional character of food, configuring aesthetics and consumption functions of food in terms of creating pleasure and as life experiences. The research can be divided into three stages. At first, this study reflects about the universe of media in which the magazine and their contextual, social, historical and semantically relationships are. The second stage is the analysis of selected covers of Gula, focusing on understanding the discursive procedures at communication and how it is built in the universe of its peers in contemporary Brazil. The third, focus on the analysis relationship with history, society and media, as well as the construction of taste and lifestyles at Gula's discourse and its peers in contemporary Brazil. The results point to a confirmation of the presented hypothesis / A pesquisa intitulada "Revista Gula: a formação do gosto na construção discursiva visa compreender como são construídos os discursos contemporâneos sobre alimentação e como estes são elaborados de modo a formar os gostos dos sujeitos. A referência teórica desse estudo é a semiótica discursiva, especialmente suas contribuições para uma sociossemiótica do gosto, com o estudo dos hábitos e dos estilos de vida. Assim sendo, tal estudo pensa como a comunicação midiática sobre a alimentação constitui os valores socioculturais na qual se insere. O objeto de análise foi eleito dentro do universo das capas da revista Gula, desde o seu início até o final de 2008. A escolha acatou uma linha cronológica: a primeira capa (Especial de Estreia); a capa da edição que comemora seu primeiro aniversário (Gula nº 12), a capa de n° 150 (cuja chamada de capa é a própria gula), fechando com a edição comemorativa de 15 anos. Assim, percorrendo tais edições, busca-se estudar como a revista constrói seu discurso ao longo do tempo e como tal discurso é configurado na sua duratividade, procurando, sobretudo, dar visibilidade aos valores nela encontrados. Cabe aqui lembrar que tal recorte não exclui referências às outras edições e nem tampouco às páginas internas das mesmas. Outras capas e matérias são trazidas ao diálogo, bem como outras publicações da área e os respectivos contextos culturais, a fim de debater e contrapor-se ao objeto de estudo, possibilitando a ampliação da reflexão aqui proposta. Considerando que a partir da década de 1980 passa a ocorrer uma crescente expansão da presença da gastronomia nas diversas mídias, nossa hipótese central propõe que tal expansão ocorre a partir da exacerbação da destituição do caráter funcional da alimentação, passando a configurar como construção estética e de consumo tendo em vista a criação de prazer e experiências de vida. A pesquisa pode ser dividida em três momentos. No primeiro momento, reflete acerca do universo da mídia no qual a revista Gula se insere e nas suas relações contextuais, sociais, históricas e semanticamente estabelecidas com esse universo. No segundo momento, são realizadas análises de capas selecionadas da revista Gula buscando compreender os procedimentos discursivos utilizados na sua comunicação e como esta publicação se constrói no escopo do universo das revistas de alimentação do Brasil. No terceiro momento, serão trabalhadas as relações entre os textos estudados, os universos históricos, sociais e midiáticos, assim como a construção do gosto e dos estilos de vida presentes no discurso dessa revista e seus pares no Brasil contemporâneo. Os resultados da pesquisa apontam para uma confirmação da hipótese apresentada