AbstraktSyfte: Syftet med studien var att analysera hur företag kan förbättra förståelsen för denekonomiska lönsamheten i sina marknadsföringsaktiviteter, detta genom att undersöka hurföretag idag arbetar med att följa upp den lönsamheten av digital marknadsföring samtvilken förbättringspotential företag upplever att det finns kring sätten de arbetar på. Metod: En kvalitativ metod har genomförts i denna studie där fyra intervjuer hargenomförts med tre respondenter som arbetar med att utvärdera lönsamhet av digitalmarknadsföring. Den insamlade empirin har sedan jämförts med nuvarande teorier för attförsöka förbättra förståelsen för ämnet. Resultat: Företag använder idag främst ROAS för att mäta lönsamheten avmarknadsföring och att den data som utgör grunden för utvärderingen kommer ochbearbetas av Google och Metas AI modeller. Däremot behandlas dessa olika av företag,vilket har visat sig motsvara deras erfarenhet och expertis inom området. De mest väsentliga aspekter som uppmärksammades var förbättringen och utnyttjandet avAI och dataanalysverktyg då den är kärnan i att utvärdera lönsamheten avmarknadsföringsaktiviteterna. Respondenterna är övertygade om att AI kommer utgöra enallt större del av arbetet med att utvärdera lönsamheten med digital marknadsföring därförmågan att förstå och hantera dessa AI modeller kommer att vara viktigt för företag iframtiden.Slutsats: Studien beskriver hur företag arbetar i praktiken och bidrar till nuvarande teoriergenom att visa på områden som bekräftar och säger emot tidigare forskning. Till exempelhar studien bekräftat problemet med att kunden inte delar med sig av information på nätet,vilket styrks av litteraturen. Medan det också visat sig att företagen i studien endast harutvärderat lönsamhetsmåttet ROAS, vilket säger emot tidigare forskning. / Purpose: The purpose of the study was to analyze how companies can improve theirunderstanding of the economic profitability of their marketing activities by examining howcompanies currently work to follow up on the profitability of digital marketing, as well asthe potential for improvement that companies perceive in the ways they work. Method: A qualitative method has been employed in this study, where four interviewshave been conducted with three respondents who work on evaluating the profitability ofdigital marketing. The collected empirical data has then been compared with currenttheories in order to enhance understanding of the subject. Results: Companies today primarily use ROAS (Return on Advertising Spend) to measurethe profitability of marketing, and the data that forms the basis for evaluation is providedand processed by Google and Meta's AI models. However, these are treated differently bycompanies, which has been found to correspond to their experience and expertise in thefield. The most significant aspects that were highlighted were the improvement and utilization ofAI and data analysis tools, as they are at the core of evaluating the profitability ofmarketing activities. The respondents are convinced that AI will play an increasinglyimportant role in evaluating the profitability of digital marketing, where the ability tounderstand and manage these AI models will be crucial for companies in the future.

Background: Business process compliance management has recently attracted a lot of attention in both business and academia as it enables organizations to not only control and monitor their business processes from a legal point of view but also to avoid financial penalties and undesirable consequences to their reputation. Objective: This thesis aims to provide a framework that would enable organizations to: 1- Discover business processes that violate regulations, laws and policies; 2- Discover the importance level of business processes based on the organization’s goals; 3- Determine the impact of compliance-related process modifications on business goals, including conflicting goals between stakeholders, and on policies; and 4- Enable organizations to measure the level of business process compliance for one or multiple policies. Methodology: A systematic literature review in the area of goal-oriented business process compliance management and measurement has been conducted, which showed that balancing legal compliance obligations with business objectives remains a difficult challenge. A new Indicator-based Policy Compliance Framework (IPCF), which combines policy and rule models together with models capturing business goals (with their relative importance to the organization) and business processes, has been proposed. This framework builds on the User Requirements Notation (URN), which is the first international standard to combine goal modeling with scenario modeling. The intents and objectives of policies have been modeled, as well as the goals and business processes of organizations, and indicators are used to measure the compliance level of policies. This enables the detection of non-compliant business processes and the evaluation of the impact of compliance-related process modifications on business goals. Human resource policies and business processes are used as an example to illustrate the method. Aerodrome security regulations and business processes are then used to validate the method in a real-life environment. Comparisons to related work, evaluation against different sets of criteria, and tool support complement the framework validation. Results: The Indicator-based Policy Compliance Framework enables organizations to discover business processes that violate policies as well as other types of rules, regulations, and laws. Guidelines for modeling legal text with URN’s Goal-oriented Requirement Language (GRL) are proposed. Furthermore, IPCF helps determine the impact of compliance-related process modifications on business goals, including conflicting goals between stakeholders, and on policies. In addition, as policies sometimes apply differently to different types of organizations, a new profile for GRL, with suitable stereotypes, well-formedness constraints, and a modified analysis algorithm defined for GRL model families is used to evaluate the satisfaction level of individual goal models that are members of a larger family model. Finally, the proposed IPCF enables organizations to measure the level of business process compliance for one or multiple policies, and such measures can be visualized directly in URN models but also through interactive Business Intelligence portals, for a wider diffusion.

Background: Business process compliance management has recently attracted a lot of attention in both business and academia as it enables organizations to not only control and monitor their business processes from a legal point of view but also to avoid financial penalties and undesirable consequences to their reputation. Objective: This thesis aims to provide a framework that would enable organizations to: 1- Discover business processes that violate regulations, laws and policies; 2- Discover the importance level of business processes based on the organization’s goals; 3- Determine the impact of compliance-related process modifications on business goals, including conflicting goals between stakeholders, and on policies; and 4- Enable organizations to measure the level of business process compliance for one or multiple policies. Methodology: A systematic literature review in the area of goal-oriented business process compliance management and measurement has been conducted, which showed that balancing legal compliance obligations with business objectives remains a difficult challenge. A new Indicator-based Policy Compliance Framework (IPCF), which combines policy and rule models together with models capturing business goals (with their relative importance to the organization) and business processes, has been proposed. This framework builds on the User Requirements Notation (URN), which is the first international standard to combine goal modeling with scenario modeling. The intents and objectives of policies have been modeled, as well as the goals and business processes of organizations, and indicators are used to measure the compliance level of policies. This enables the detection of non-compliant business processes and the evaluation of the impact of compliance-related process modifications on business goals. Human resource policies and business processes are used as an example to illustrate the method. Aerodrome security regulations and business processes are then used to validate the method in a real-life environment. Comparisons to related work, evaluation against different sets of criteria, and tool support complement the framework validation. Results: The Indicator-based Policy Compliance Framework enables organizations to discover business processes that violate policies as well as other types of rules, regulations, and laws. Guidelines for modeling legal text with URN’s Goal-oriented Requirement Language (GRL) are proposed. Furthermore, IPCF helps determine the impact of compliance-related process modifications on business goals, including conflicting goals between stakeholders, and on policies. In addition, as policies sometimes apply differently to different types of organizations, a new profile for GRL, with suitable stereotypes, well-formedness constraints, and a modified analysis algorithm defined for GRL model families is used to evaluate the satisfaction level of individual goal models that are members of a larger family model. Finally, the proposed IPCF enables organizations to measure the level of business process compliance for one or multiple policies, and such measures can be visualized directly in URN models but also through interactive Business Intelligence portals, for a wider diffusion.

Introduction and background: The 1990s crisis and the global financial crisis year 2008 shows the same indications that the property market was affected negative. The Swedish Property companies had a difficult time on the market when the crisis led to decreased property trade and financing problems for the Property companies. The Swedish property companies became less attractive on the market and contributed to a drop in prices on investment property. Purpose: The purpose of this essay is to examine if there is any relation between the Swedish Property companies impairments on their investment property and the global financial crisis year 2008. Method: The essay is based on a quantitative study where we examined Swedish Property companies’ annual reports. We answered our questions and our purpose from the empirical data that we collected from the annual reports. Conclusions: The study resulted in that we found a correlation between the Swedish Property companies’ impairments on their investment properties and the global financial crisis year 2008. However, we found that the Swedish Property companies’ impairments were lower than market indications prove.

Today’s fast-paced global economy has intensified the demand for manufacturing companies to make their products more quickly and with higher quality to meet heightened consumer expectations while reducing costs. This competitive environment requires small to medium enterprise’s (SMEs) to implement well-designed business processes and leverage information technology (IT), such as an Enterprise Resource Planning (ERP) system, within their facilities to become more agile, flexible, and integrated to meet changing market demands. Issues emerge when facility managers lack reliable data on performance and costs, which subsequently impairs even basic decisions for resource allocation or process improvement. Although the benefits of a successful ERP implementation in large firms are recognized, there is a general lack of empirical IT productivity literature focusing on SMEs. This research is expected to contribute to a framework for performance measurement, providing facility decision-makers with important metrics for analyzing their firm’s ability to improve upon competitive priorities. Employing the Delphi process, key performance indicators (KPIs) including time, speed, quality, and cost, and corresponding performance measurement metrics, investigations are conducted between traditional manufacturing processes in SMEs and processes enhanced through ERP adoption. In this longitudinal case study, significant improvements are observed in production operations relative to time following ERP implementation including a reduction in the defect rate, total manufacturing cost, and scrap rate along with increases in on-time delivery and flexibility.

Hur vet man att ett projekt är på banan? Vad ska man driva och följa upp mellan gaterna för att nå gaternas specificerade kriterier i tid och med rätt resultat? Vilka mätpunkter behövs? Med vilka intervall ska framdriften mätas? Och hur visar projektledaren framdriften för intressenterna så att rätt åtgärder för att styra rätt kan sättas in om det är på väg att gå fel? En huvudfaktor för att lyckat leda projekt mellan faser och gater torde ligga i förmågan att se hur uppgifter fortskrider mellan gaterna. Syftet med denna uppsats är att bidra med kunskap kring hur en sund framdrift mellan gaterna i projekt kan erhållas så att man vid gaterna uppfyller de kriterier som specificerats samt söka besvara hur framdriften kan kommuniceras till dess intressenter på ett framgångsrikt sätt. Följande forskningsfrågor ställdes: 1. Vilka indikatorer är enligt forskning och ledande praktik lämpliga att använda för att följa framdriften i projekt mellan gaterna i projektledningsprocessen? 2. Hur kommuniceras framdriften så att det är lätt för ett projekts alla intressenter att förstå hur projektet framskrider mellan gaterna? 3. Med vilka intervall mäts lämpligen framdriften mellan gaterna? 4. Hur kan indikatorer formuleras/utvecklas utifrån en specifiks verksamhets behov? En hermenuistisk kvalitativ studie med induktiv ansats genomfördes. Studien genomfördes delvis på det företag författaren själv arbetar på varför metoden innehåller stora delar av aktionsbaserade forskningselement. Sammanställning av rekommendationer från forskning och ledande praktik jämfördes med resultat hämtade från benchmarkingstudie och fallstudie ur vilken slutsatser dragits. Under benchmarkingstudien och fallstudien genomfördes totalt 23 semistrukturerade djupintervjuer med avsikt att förstå behov och framgångsfaktorer. Processen för arbetet kan liknas med en explorativ designprocess där författaren succesivt sökt ta fram och forma lämpliga framdriftsindikatorer utifrån en specifik verksamhets behov. Studien visade att det, sedan de tre framdriftsindikatorerna "Scope, time och cost" befästes i begynnelsen av användandet av projekt som arbetsform, numer finns insikter om att det är många faktorer som tillsammans leder ett projekt framåt. Olika faser i projekt kräver olika insatser, olika intressenter kräver olika information, olika nivåer i projektet har olika behov av uppföljning varför en väl avvägd kombination av ett 15-tal olika indikatorer så kallade Key Performace Indicators (KPI’er), designade för respektive projekts och verksamhets unika behov rekommenderas. Studien visade vidare att en framgångsfaktor för kommunikation av projektframdrift ligger i hur samarbete i projekt sker. Rekommendationen är att design av kommunikationstruktur utformas så att helhetsperspektiv och röd tråd i forum och dialog erhålls. Visualisering av framdriften och samtliga intressenters deltagande vid möten och framdriftskommunikation konstaterades vara en grundförutsättning för framgångsrika resultat. Avseende lämpliga intervall drogs slutsatsen att även dessa rekommenderas att sättas utifrån behov eftersom behoven av dialog av respektive indikator varierar under projektens gång. Kommunikationsprincipen "hellre ofta och lite, än sällan och mycket" rekommenderades. Grundat i studiens resultat rekommenderades slutligen lämpliga indikatorer, lämplig kommunikationsstruktur och lämpliga intervall designade unikt för den specifika verksamheten i uppsatsens fallstudiedel. / How does one know that a project is on track? What criterias should be monitored between the Gates so that specified criterias is obtained at the Gate? Which measuring points are needed? At what intervals should the progress be measured? How does the project manager present the progress to its stakeholders in a successful manner so that the stakeholders understand the status and decide upon corrective actions if needed? A key factor in successfully managing projects between phases and Gates would most presumably lie in the ability to see the progress of tasks between the gates. The objective of this Master thesis is therefore aimed to contribute with knowledge regarding how to achieve a sound progress between the Gates of the project so that specified gatecriterias will be obtained at the Gate. This Master thesis will also seek to contribute knowledge about how to communicate the progress to its stakeholders in a successful manner whereupon the following questions where put: 1. What indicators are suitable to use in the project management process when following the project progress between the Gates in accordance to previous research and leading practice findings? 2. How can the progress be communicated to its stakeholders so that it will be easy to follow the progress of the project between the Gates? 3. What measurement intervals are considered to be suitable when following the progress between Gates? 4. How can indicators be designed/developed based on a specific business requirements? A hermenuistic qualitative study with an inductive approach was conducted. Since the author of this thesis works at the company where the study was conducted the method contains many elements of action research. A summary of recommendations from research and leading practice were compared with results obtained in the benchmarking study and the case study from which conclusions were drawn. A total of 23 semi-structured interviews were conducted during the benchmarking study and the case study with the intention of understanding the needs of information at the specific business and to understand which factors that could be considered as success factors. The progress of the work can be considered as an explorative design process in which the author successively have designed and developed suitable Key Perfomance Indicators, KPI’s based on a specific business requirements. The results shows that modern research has come to an insights that the progress of a projects consists of more factors than the three indicators "Scope, time and cost" recommended at the early stages of using project as a working method. The different phases of the project require different actions and efforts and interventions, various stakerholders requires different information, different levels of the project management has different needs for follow-up and require different levels of detailed information, why a balanced combination of some 15 different Key performace Indicators (KPI's), designed for the unique needs of each project and activity is recommended. The study shows that the success of communicating project progress lies in the way cooperation is based in the project. It is recommended that the communication structure is designed so that a holistic perspective and a "red thread" in forum and dialogue are obtained. Visualization of progress and participation of all stakeholders at pulsmeetings were found to be a prerequisite for successful results. Regarding an appropriate interval, it is concluded that each interval are recommended to be set on the basis of need since the needs of dialogue for each indicator varies with the progress of the projects. However, communication using the principle "rather babysteps - often and short, than elephant paces - seldom but long" is recommended. Based on the results from the study, the thesis ends with recommending suitable indicators, suitable communication structure and suitable intervals designed uniquely for the specific business in the case study.

No description available.

Background: Business process compliance management has recently attracted a lot of attention in both business and academia as it enables organizations to not only control and monitor their business processes from a legal point of view but also to avoid financial penalties and undesirable consequences to their reputation. Objective: This thesis aims to provide a framework that would enable organizations to: 1- Discover business processes that violate regulations, laws and policies; 2- Discover the importance level of business processes based on the organization’s goals; 3- Determine the impact of compliance-related process modifications on business goals, including conflicting goals between stakeholders, and on policies; and 4- Enable organizations to measure the level of business process compliance for one or multiple policies. Methodology: A systematic literature review in the area of goal-oriented business process compliance management and measurement has been conducted, which showed that balancing legal compliance obligations with business objectives remains a difficult challenge. A new Indicator-based Policy Compliance Framework (IPCF), which combines policy and rule models together with models capturing business goals (with their relative importance to the organization) and business processes, has been proposed. This framework builds on the User Requirements Notation (URN), which is the first international standard to combine goal modeling with scenario modeling. The intents and objectives of policies have been modeled, as well as the goals and business processes of organizations, and indicators are used to measure the compliance level of policies. This enables the detection of non-compliant business processes and the evaluation of the impact of compliance-related process modifications on business goals. Human resource policies and business processes are used as an example to illustrate the method. Aerodrome security regulations and business processes are then used to validate the method in a real-life environment. Comparisons to related work, evaluation against different sets of criteria, and tool support complement the framework validation. Results: The Indicator-based Policy Compliance Framework enables organizations to discover business processes that violate policies as well as other types of rules, regulations, and laws. Guidelines for modeling legal text with URN’s Goal-oriented Requirement Language (GRL) are proposed. Furthermore, IPCF helps determine the impact of compliance-related process modifications on business goals, including conflicting goals between stakeholders, and on policies. In addition, as policies sometimes apply differently to different types of organizations, a new profile for GRL, with suitable stereotypes, well-formedness constraints, and a modified analysis algorithm defined for GRL model families is used to evaluate the satisfaction level of individual goal models that are members of a larger family model. Finally, the proposed IPCF enables organizations to measure the level of business process compliance for one or multiple policies, and such measures can be visualized directly in URN models but also through interactive Business Intelligence portals, for a wider diffusion.

Pay per click (PPC) advertising over the past few years has gained importance and companies invest larger amounts of money into it. There are more PPC systems in the market from which to choose for advertising. Which PPC system is appropriate to use for a specific campaign? This thesis consists of four chapters (excluding introduction and conclusion). The first chapter clarifies terms, talks about the basic characteristics of the subject and gives an idea of the importance of the topic (position of pay per click in the market of internet advertising). The second chapter characterizes three PPC systems (and their principles) which the author considers to be the most important in the Slovak market. The third chapter is important for the characterisation of different types of PPC campaigns. In it the author used his own classification of PPC campaigns. Two case studies are analysed in the fourth chapter. According to them an evaluation of the suitability of selected PPC systems is made (using induction method). The first three chapters are based on an analysis of available literature, the fourth part on the author's own experiences.

Dashboarden har kommit att bli ett uppmärksammat verktyg bland organisationer de senaste åren. En dashboard kan beskrivas som en visuell display som förmedlar väsentlig information nödvändig för att uppnå ett eller flera objektiv, som kan övervakas med en enda blick. En effektivt designad dashboard kan optimera ett företags prestationer och beslutsfattande genom att styra medlemmar i samma riktning samt förse dem med pålitliga beslutsunderlag. Tidigare forskning och läroböcker har berört motivation, implementersstadier av dashboards, val av nyckeltal samt hur dashboards ska designas för att vara effektiva. Få studier har dock undersökt hur dashboards designas i praktiken. Syftet med denna uppsats var därför att undersöka hur företags design av dashboards ser ut, och mer specifikt hur designen varierar efter syftet med dashboarden.  För att besvara problemställningen genomfördes en kvalitativ studie i form av små N-studier. Datainsamlingen inkluderade fem separata intervjuer med respondenter som varit delaktiga i designen av deras företags dashboard, samt kompletterande skärmavbilder på dessa. Studiens resultat indikerar att designen av dashboards i praktiken är komplext, men att några samband mellan syfte och design kan identifieras. Beroende på typen av dashboard, vilket korrelerar med dess syfte, kommer valet av KPI:er och funktionella egenskaper se olika ut. Inget tydligt samband mellan syfte och visuella egenskaper kunde identifieras.