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1	Arkivexempel: K-Pop Design: Visual Aesthetics In Korean Popular Culture (designprojekt) och Interaktiv förpackningsdesign: Grafisk formgivning av K-pop album och dess inflytande på konsumentbeteende (kandidatuppsats) : Komplett arkivexempel för Kandidatuppsats (15hp) och Designdokumentation (15hp) Adilnor, Sana January 2022 (has links) With the rise of Hallyu, or the global export of Korean culture also commonly known as ‘The Korean Wave’, South Korea has become a big trendsetter in recent years: whether it be within fashion and K-Beauty skincare or Korean movies and drama series, to Korean popular music, also known under the umbrella term K-pop. What these categories have in common are their strong ties to visual aesthetics and K-pop is known for its very colourful and maximalist design, which is also a key characteristic to why K-pop as a phenomenon has been particularly attractive and has managed to captivate fans all over the world. In the marvelling K-pop universe, the goal is to engage all the senses for a complete and interactive sensory experience, making the visual just as important as the auditory, and this can also be applied to the physical album design. Physical K-pop albums sell better than ever despite the digital streaming services dominating our digital age. A visual analysis was conducted on selected contemporary K-pop albums together with a survey on Swedish K-pop fans, in order to discuss how packaging design of K-pop albums can influence consumer behavior. The study showed that interactive packaging design and extra album inclusions like photocards, photo books, postcards etc. makes the fans more likely to want to collect albums and merchandise, which on its own can be viewed as a collectible item. The packaging design both facilitates and encourages fans to interact with the design not only visually, but also in a tactile way, by engaging in participatory behavior such as filming unboxing videos and posting them on social media, and it can also be associated with identity making, i.e. how they identify themselves as fans in relation to their favorite artists or towards other fans. Lastly, it is interesting to discuss how K-pop design can be heavily influenced by American and Western concepts despite being marketed as a Korean phenomena and innovation; from the visual analysis it could also be concluded that contemporary design trends draw inspiration from Western concepts such as the y2k millennium bug, retro and technology. kpop identitetsskapande fandom konsumentbeteende parasocialism kpop album kpop merch kändismemorabilia fankultur merchsamlande deltagarstyrd kultur participatorisk kultur idolkonsumtion koreansk populärkultur sydkorea k-pop k-pop album fotokort unboxing hallyu förpackningsdesign Humanities and the Arts Humaniora och konst Design Design Cultural Studies Kulturstudier
2	Interaktiv förpackningsdesign: Grafisk formgivning av K-pop album och dess inflytande på konsumentbeteende : Hur kan formgivningen av K-pop album och relaterad merch påverka konsumentbeteende? / Interactive packaging design: The packaging design of K-pop albums and its influence on consumer behavior : How can the packaging design of K-pop albums influence consumer behavior? Adilnor, Sana January 2022 (has links) With the rise of Hallyu, or the global export of Korean culture also commonly known as ‘The Korean Wave’, South Korea has become a big trendsetter in recent years: whether it be within fashion and K-Beauty skincare or Korean movies and drama series, to Korean popular music, also known under the umbrella term K-pop. What these categories have in common are their strong ties to visual aesthetics and K-pop is known for its very colourful and maximalist design, which is also a key characteristic to why K-pop as a phenomenon has been particularly attractive and has managed to captivate fans all over the world. In the marvelling K-pop universe, the goal is to engage all the senses for a complete and interactive sensory experience, making the visual just as important as the auditory, and this can also be applied to the physical album design. Physical K-pop albums sell better than ever despite the digital streaming services dominating our digital age. A visual analysis was conducted on selected contemporary K-pop albums together with a survey on Swedish K-pop fans, in order to discuss how packaging design of K-pop albums can influence consumer behavior. The study showed that interactive packaging design and extra album inclusions like photocards, photo books, postcards etc. makes the fans more likely to want to collect albums and merchandise, which on its own can be viewed as a collectible item. The packaging design both facilitates and encourages fans to interact with the design not only visually, but also in a tactile way, by engaging in participatory behavior such as filming unboxing videos and posting them on social media, and it can also be associated with identity making, i.e. how they identify themselves as fans in relation to their favorite artists or towards other fans. Lastly, it is interesting to discuss how K-pop design can be heavily influenced by American and Western concepts despite being marketed as a Korean phenomena and innovation; from the visual analysis it could also be concluded that contemporary design trends draw inspiration from Western concepts such as the y2k millennium bug, retro and technology. kpop identity-making fandom consumer behavior parasocialism kpop album kpop merch artist memorabilia fan culture collecting merch participatory culture idol consumption korean popular culture hallyu k-pop k-pop album graphic design south korea photocard unboxing packaging design k-pop merchandise kpop identitetsskapande fandom konsumentbeteende parasocialism kpop album kpop merch kändismemorabilia fankultur merchsamlande deltagarstyrd kultur participatorisk kultur idolkonsumtion koreansk populärkultur sydkorea k-pop k-pop album fotokort unboxing hallyu förpackningsdesign Humanities and the Arts Humaniora och konst Design Design Cultural Studies Kulturstudier
3	Plan estratégico de marketing para nuevo sitio de ventas online de productos Surcoreanos Chacano Peña, Juan Edgardo January 2016 (has links) Magíster en Gestión para la Globalización / El actual desarrollo tecnológico que vive el mundo está creando oportunidades nunca antes vistas para el desarrollo de productos o servicios innovadores que buscan satisfacer necesidades específicas de sus clientes. Un ejemplo es el comercio electrónico, o más bien conocido como e-commerce, el cual en Chile tiene una tasa de crecimiento superior al 30% anual con ventas que superan los US$ 2.600 millones en el último año en ejercicio. EL Kpop , O Korean Pop en inglés, se llama a la música proveniente de Corea del Sur. Este estilo de música tiene más de 9 millones de fanáticos organizados alrededor del mundo, es un fenómeno mundial y que está dentro de una tendencia llamada Hallyu , u ola coreana en español, que es un movimiento seguidor de las costumbres, estilo de vida, alimentación, moda y cine de éste país asiático. Chile no se queda excluido de éste fenómeno y la fecha se cuenta con grupos organizados que superan las 20 mil personas y con un mercado de 130 mil jóvenes fanáticos de la música Kpop repartidos en el territorio nacional. El presente proyecto busca satisfacer las necesidades de compra de los fanáticos pertenecientes al movimiento mencionado, personas que tienen las siguientes características: les gusta vivir a lo coreano y el gusto por la colección de artículos originales El proyecto Kamza es una plataforma online en donde los clientes pueden comprar productos manufacturados en Corea del Sur, específicamente artículos ligados a la música, moda y accesorios tecnológicos, los cuales son traídos exclusivamente desde este país a los clientes finales utilizando el modelo Dropshipping , con el cual se evita la acumulación de Stock. El presente informe desarrolla un plan estratégico de marketing, que incluye un plan de operaciones, organizacional y financiero. Para elaborar los planes mencionados, se realiza un análisis estratégico que considera un análisis del Macro entorno, Competitividad de la industria y FODA de la organización. No obstante, al realizar el presente estudio, se pudo determinar que el Kpop en Chile es un mercado maduro, que en un escenario conservador, no se ve un crecimiento superior al 5% anual. Sin embargo, la evaluación económica muestra un VAN y TIR positivos con una inversión total de US$ 182.669, lo que se traduce en un proyecto rentable, pero muy sensible a las variables de costos de productos en corea del Sur, la futura demanda chilena, el precio de venta al cliente final y los costos fijos en Corea del Sur. Por tal motivo, la recomendación es postular a Start-up Chile para disminuir la inversión inicial y así estar en escenario optimista de evaluación financiera, realizar monitoreos y estimaciones periódicas de demanda futura junto al control y evaluación del plan de marketing y si el proyecto sigue dentro de la planificación esperada, escalar el proyecto al resto de Latinoamérica. Comercio electrónico - Chile Planificación estratégica Gestión de negocios Corea del sur - Comercio Kpop
4	Idols em imagens e sons, fãs em re-ação: uma etnografia da prática musical do K-pop em São Paulo / Idols in images and sounds, fans in reaction: an ethnography of Kpop music practice in São Paulo Santos, Thiago Haruo 21 October 2016 (has links) Este trabalho apresenta uma reflexão antropológica a acerca da prática musical do pop sul coreano (Kpop) em São Paulo. Na etnografia que se apresenta, descrevo e analiso como vídeos e coreografias Kpop afetam os fãs do gênero musical, construindo relações sociais no seu entorno. Apresento, para tanto, primeiro, como o Kpop é visto e ouvido por fãs em São Paulo, dando especial atenção ao videoclipe, que compartilhando características visuais e sonoras únicas, é capaz de gerar nos espectadores reações próprias ao gênero musical. Mostro ainda que esses videoclipes, junto a outras mídias que circulam na internet sobre os artistas sul coreanos, são parte da pessoalidade desses artistas e mediadores de sua capacidade de afetar pessoas. É na cena Kpop de São Paulo que esses vínculos entre fãs e artistas sul coreanos se desdobram, produzindo novas relações entre pessoas, artefatos e lugares. Por fim, apresento uma etnografia da dança cover de Kpop, mostrando como esses fãs constroem em seu próprio corpo essa capacidade de agência apreendida dos ídolos Kpop. Considerando essas diferentes facetas da prática musical estudada, reflito neste trabalho sobre os modos de produzir relações sociais por meio de práticas musicais. / This research presents an anthropological reflection about Korean pop (Kpop) music practice in São Paulo. In this ethnography, I describe and analyze how music videos and choreographies affect fans of the genre, constructing social relations in its vicinity. Firstly, I present how Kpop is seen and heard by these fans in São Paulo, driving special attention on music videos. These medias share visual and sound characteristics that allow them to make Kpop fans react in a unique way. I also state that these music videos combined with other medias about South Korean artists that circulate on the internet are part of Kpop idols personhood that mediates their capacity to affect people who get in touch with them. It is in the Kpop musical scene in São Paulo that these affection ties between fans and artists take place and unfold. In the scene, new relations between persons, artefacts and places are produced. At the end, I present an ethnography of Kpop cover dance, paying attention to the way Kpop fans construct in their own body the capacity for agency apprehended from Kpop idols. Looking at different aspects of the Kpop music practice, this work reflects upon the production of social relations through music practices. Agência Agency Anthropology of music Antropologia da música Cover Cover K-pop Kpop Music practice Prática musical
5	American Influence on Korean Popular Music Williams, Zaneh M 01 January 2014 (has links) South Korea is internationally well known for its ethnic and cultural homogeneity, economic and technical success, and strong sense of nationalism. The peoples of South Korea have flourished economically after a series of colonizations, industrialization and political chaos. Over the past few decades, Korea has gained interest internationally for its entertainment industry through the Korean Wave (or Hallyu in Korean). Korean Wave is a term that refers to the increase in the popularity of South Korean culture since the late 1990’s due to Korean music, television shows and fashion. The Korean Wave first swept and captivated the hearts of citizens in East and Southeast Asia and now has expanded its popularity beyond Asia and has captivated millions of people all over the world. After a steady increase in cultural exports as a result of the Korean Wave since 2005, the Korean Tourism Organization (KTO) has realized the value in the exportation of Korean culture and goods and has now created programs that capitalize on this popularity and increase tourists South Korea. Korean popular music or K-Pop is a large and profitable aspect of the Korean Wave. According to CNBC in Move Over Bieber — Korean Pop Music Goes Global “The [k-pop] industry’s revenues hit about $3.4 billion in 2011, according to the Korea Creative Content Agency (KOCCA), a government group that promotes the country’s cultural initiatives. K-pop’s exports also rose to $180 million last year — jumping 112 percent compared to 2010. Exports have been growing on an average annual rate of nearly 80 percent since 2007.” And that “for every $100 of K-Pop exports, there was an average increase of $395 worth of I.T. goods such as cell phones or electronics that were being exported” (Naidu-Ghelani). The exportation of K-pop music and cultural can be seen as an economic success story. But in fact, for the Black American community it is the exportation of cultural appropriation and the degradation of Black American culture. The Korean Wave is packaging, promoting and exporting a “window into Korean culture, society and language that can be as educational as a trip to Korea. South Korea is using the Korean wave to promote its traditional culture within Korea and abroad” (“Hallyu, the Korean Wave” 1). Despite South Korea’s strong sense of nationalism and cultural homogeneity, its pop music has a distinct Black American musical influence. Rap and hip-hop musical style/culture (which is distinctly affiliated with representative of Black Americans) is an integral, if not necessary, part of Korean popular music. The synchronized dance moves, attractive idols and “rap/hip hop” style draws in millions of fans from every walk of life all over the world. The “hip hop” dance moves, clothing and lyrics that dominate Korean popular music, however crosses the line of cultural appreciation and instead can be defined as cultural appropriation. Korea appropriation music African American hip hop rap gangster rap appreciation kpop Social and Behavioral Sciences
6	Idols em imagens e sons, fãs em re-ação: uma etnografia da prática musical do K-pop em São Paulo / Idols in images and sounds, fans in reaction: an ethnography of Kpop music practice in São Paulo Thiago Haruo Santos 21 October 2016 (has links) Este trabalho apresenta uma reflexão antropológica a acerca da prática musical do pop sul coreano (Kpop) em São Paulo. Na etnografia que se apresenta, descrevo e analiso como vídeos e coreografias Kpop afetam os fãs do gênero musical, construindo relações sociais no seu entorno. Apresento, para tanto, primeiro, como o Kpop é visto e ouvido por fãs em São Paulo, dando especial atenção ao videoclipe, que compartilhando características visuais e sonoras únicas, é capaz de gerar nos espectadores reações próprias ao gênero musical. Mostro ainda que esses videoclipes, junto a outras mídias que circulam na internet sobre os artistas sul coreanos, são parte da pessoalidade desses artistas e mediadores de sua capacidade de afetar pessoas. É na cena Kpop de São Paulo que esses vínculos entre fãs e artistas sul coreanos se desdobram, produzindo novas relações entre pessoas, artefatos e lugares. Por fim, apresento uma etnografia da dança cover de Kpop, mostrando como esses fãs constroem em seu próprio corpo essa capacidade de agência apreendida dos ídolos Kpop. Considerando essas diferentes facetas da prática musical estudada, reflito neste trabalho sobre os modos de produzir relações sociais por meio de práticas musicais. / This research presents an anthropological reflection about Korean pop (Kpop) music practice in São Paulo. In this ethnography, I describe and analyze how music videos and choreographies affect fans of the genre, constructing social relations in its vicinity. Firstly, I present how Kpop is seen and heard by these fans in São Paulo, driving special attention on music videos. These medias share visual and sound characteristics that allow them to make Kpop fans react in a unique way. I also state that these music videos combined with other medias about South Korean artists that circulate on the internet are part of Kpop idols personhood that mediates their capacity to affect people who get in touch with them. It is in the Kpop musical scene in São Paulo that these affection ties between fans and artists take place and unfold. In the scene, new relations between persons, artefacts and places are produced. At the end, I present an ethnography of Kpop cover dance, paying attention to the way Kpop fans construct in their own body the capacity for agency apprehended from Kpop idols. Looking at different aspects of the Kpop music practice, this work reflects upon the production of social relations through music practices. Agência Antropologia da música Cover Kpop Prática musical Agency Anthropology of music Cover K-pop Music practice
7	"Are You Even a Man?" : A qualitative study of masculinities through fan expression on TikTok. / ”Är du ens en man?” : En kvalitativ studie om maskuliniteter genom fandomtillhörighet på TikTok. Hansson, Jessica January 2024 (has links) K-pop is a music phenomenon with a global fanbase that often is portrayed as only consisting of hysterical teenage girls, but that is not the case since it includes diversity in both age and gender. This qualitative study highlights the online portrayal of masculinity of K-pop fans by exploring the men in this female dominated subculture and their fan expression and portrayed masculinity on TikTok. Relying on prior research on the relationship between masculinity and femininity and Connells view of hegemonic masculinity, the new radical masculinities displayed on TikTok, trends of masculinity such as metrosexuality and the Korean wave (Hallyu) and other hybrid masculinities as well as parallels to the Brony community. The study´s theoretical approach is based in gender as a phenomenon of socialization and thereby performative in connection to Anderson´s (2012) concepts of orthodox and inclusive masculinity. TikTok videos with hashtags related to K-pop groups is the primary data that is thematically analyzed. The result show that the male K-pop fans embraced their fan identity and are influenced by their idols, even though their fan belonging is perceived as female coded to their surroundings leaving them to defend it online. The men express inclusive masculinity in their lack of homohysteria, in the admiration of male idols, support for others and adapting female coded behavior. In its opposite orthodox masculinity is displayed in the need to claim heterosexuality or social hierarchy to not loose masculine capital. Further, the discussion will highlight issues that occurred during the process of this study, problematize its concepts and cultural context, give suggestions on how to build on this study for further research as well as emphasize TikTok’s algorithms effect on the result. / K-pop är ett musikfenomen med fans världen över som ofta framställs enbart bestå av hysteriska tonårstjejer, men som har bredd i både kön och ålder. Denna kvalitativa studie belyser hur maskulinitet framställs av K-pop-fans genom att utforska männen i denna kvinnodominerade subkultur och deras fanuttryck, porträtterade av maskulinitet på TikTok. Studien bygger på tidigare forskning om förhållandet mellan maskulinitet och femininitet, Connells syn på hegemonisk maskulinitet, de nya radikala maskuliniteterna som visas på TikTok, maskulinitetstrender som metrosexualitet och den koreanska vågen (Hallyu) och andra hybridmaskuliniteter samt paralleller till Brony fans. Den teoretiska referensramen utgår från genus som en socialiseringsprocess och är därmed performativ i anslutning till Andersons (2012) begrepp om ortodox och inkluderande maskulinitet. Den primära datan består av TikTok-videor med hashtags relaterade till K-pop-grupper som analyseras tematiskt. Resultatet visar att de manliga K-pop-fansen omfamnade sin fanidentitet och influerades av sina idoler, även om deras fantillhörighet uppfattas som kvinnligt kodad för deras omgivning och leder till ett behov att försvara den online. Männen uttrycker inkluderande maskulinitet i sin avsaknad av homohysteri, i beundran av manliga idoler, stöd för andra och anpassning av kvinnligt kodat beteende. I dess motsats visas ortodox maskulinitet i behovet att uttrycka heterosexualitet eller social hierarki för att inte tappa maskulint kapital. Vidare kommer diskussionen att belysa frågor som uppstod under processens gång, problematisera begrepp och kulturellt sammanhang, ge förslag på hur man kan bygga vidare för fortsatt forskning samt betona TikToks algoritms effekt på resultatet. Masculinity Kpop Fandom TikTok Maskulinitet K-pop Fandom TikTok Fantillhörighet Sociology Sociologi
8	Fantasme, Rébellion, et Féminisme: Le Monde Subversif du Fandom Français de le Hallyu Fong, Jessica 01 April 2013 (has links) The global phenomenon known as the Hallyu, or the Korean Wave, has brought Korean pop culture to every corner of the Internet. In this paper, I discuss the impact Hallyu has had in France specifically and examine the online subculture of female-created fanfiction that has arisen from it. I postulate that, for a French woman, the act of participating in fandom and/or writing slash fanfiction about Korean pop idols constitutes a political act of rebellion against the patriarchy and gender norms, even if the fan herself is unaware of it. France kpop hallyu South Korea feminism fanfiction Feminist, Gender, and Sexuality Studies Other Languages, Societies, and Cultures Reading and Language

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