Thesis (Ph.D)--University of Wollongong, 2006. / Typescript. Includes bibliographical references: page 294-309.

Thesis (PhD)--Macquarie University, Division of Linguistics & Psychology, Department of Linguistics, 2007. / Bibliography: 269-288.

Made available in DSpace on 2016-08-03T12:30:32Z (GMT). No. of bitstreams: 1 INTRO_REVISADA.pdf: 52266 bytes, checksum: 125d3e8201d006a00e56970453c7a3e5 (MD5) Previous issue date: 2007-04-18 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / This is a research regarding questions of the contemporary ethics in the advertisement field directed to the female public. The discussion of such questions leans over deontological ethics. The objective of this study is to investigate how the advertisements published in Claudia and Nova magazines articulate questions about such ethics. So, the content analysis investigated whether advertisements followed the principles contained in the Código Brasileiro de Auto-Regulamentação Publicitária. Besides, the discourse analysis checked how advertisements were constructed based on ethics and woman in the current society. Therefore, this study showed that the representations of the deontological ethics in the feminine publicity occur in a non-linear and fragmented way. The non- linearity refers to the non- fulfillment of the ethical principles for some analyzed advertisements. The fragmentation tells how women are symbolized and how products are offered in advertisements from different standards of conduct (principles) and based on several values. Products in advertisements are showed in true or doubtful way and the representations of the women are based on contemporaries or traditional values in differentiated ways.(AU) / Esta pesquisa reflete sobre questões da ética contemporânea na publicidade dirigida ao público feminino. A discussão de tais questões debruça sobre a vertente deontológica (convicção). O objetivo do estudo é investigar como os anúncios publicados nas revistas Claudia e Nova articulam questões de tal ética. Assim, buscou-se verificar, por meio da análise de conteúdo, se os anúncios seguiam os princípios contidos no Código Brasileiro de Auto-Regulamentação Publicitária. Em uma segunda etapa, pretendeu-se investigar, por meio da análise de discurso, como se deu a construção dos anúncios sob o enfoque da ética e da mulher na sociedade dos dias de hoje. Concluiu-se que as representações da ética deontológica na publicidade feminina ocorrem de maneira não linear e fragmentada. A não linearidade se refere ao não cumprimento dos princípios éticos por parte de alguns anúncios analisados. Já a fragmentação diz respeito ao modo como a mulher é retratada e como os produtos são divulgados nos anúncios, a partir de diferentes padrões de conduta (princípios) e baseados em valores diversificados. Ora os anúncios apresentam os produtos de maneira verdadeira ou não, ora as mulheres aparecem sob um enfoque baseado em valores contemporâneos ou em valores tradicionais de modo diferenciado.(AU)

O presente estudo tem o objetivo de lançar um olhar crítico e documental sobre experimentações surgidas na ficção televisiva brasileira com a introdução de plataformas tecnológicas que possibilitaram a difusão do conteúdo em outras telas. Para isso, investiga as cenas estendidas e publicadas como exclusivas no site da telenovela Passione, da Rede Globo, exibida de maio de 2010 a janeiro de 2011. Essas cenas representaram um \"ensaio\" de criação de linguagem que abre questionamentos significativos no campo da linguagem da produção em uma época marcada pelas alterações dos papéis do emissor, do receptor e dos meios de comunicação. Com esse objetivo, o trabalho propõe uma análise daquelas cenas da telenovela que, produzidas exclusivamente para o site, estendem a narrativa da TV para a internet. Partindo de uma perspectiva interdisciplinar, indica discussões possíveis acerca da linguagem complexa e da expressão artística e, dessa forma, o trabalho busca examinar o objeto por meio de uma série de lentes epistemológicas. A abordagem teórica do trabalho, com sustentação nos Estudos Culturais e suas ramificações na América Latina, visa aproximar-se do tema da transmidiação, atravessando questões relacionadas ao pensamento complexo e a cultura das redes. Portanto, tem um papel de revisão ao mesmo tempo em que coloca propostas de modelos de análise em um momento histórico em que os existentes se mostram muitas vezes insuficientes para dar conta da complexidade das práticas sociais envolvidas na Comunicação. Uma das hipóteses que trazemos à luz é que o conceito de autoria encontra-se ampliado pela interatividade, pelos sistemas colaborativos e interativos e pela produção dos fãs; o que leva o polo da produção a pesquisar e experimentar diferentes possibilidades criativas. Como procedimento metodológico, utilizamos o estudo de caso das cenas estendidas da telenovela Passione e, em paralelo, consideramos a linguagem de outros transbordamentos para múltiplas plataformas, realizando uma abordagem qualitativa documental. Dessa forma, o processo metodológico se desdobrou de maneira simultânea e complementar: (a) no acompanhamento da telenovela pela TV analógica e digital; (b) no acompanhamento do site antes, durante e após a exibição da telenovela, com interatividade pessoal; (c) no acompanhamento de outras plataformas; (d) no acompanhamento das cenas estendidas. O corpus da pesquisa é composto por 211 cenas estendidas de Passione que estavam no ar, no site, na Aba Personagens, no mês de junho de 2011 e que foram organizadas e transcritas para análise. Colocado no papel de confidente e com forte expectativa de interagir, o espectador, olhado pelas lentes teóricas e metodológicas de nossa pesquisa, transforma-se em ex-pectador. O ex-pectador é aquele que está em rede, está com. / The following study objective is to create a critical view about one of the instances of experimentation on brazilian TV fiction with the introduction of technologic platforms which enabled the broadcast of content to other screens. To reach that objective, this paper investigates the extended scenes published as exclusive content at Rede Globo\'s telenovela Passione website, available from May 2010 through January 2011. These scenes represented an essay of language creation that opens significant questioning in the field of production language in an age marked by changes in the role of the broadcaster, changes on the receiver end of the spectrum and in communication methods. With this objective, this study proposes to review these telenovela scenes produced exclusively to the website, expanding the story from the television to the internet. Following distinct visions, it indicates possible discussions about the complex language and artistic expression and, in this way, the study proposes to examine the same object through a series of epistemological lenses. The theoretical structure of this essay has, therefore, a role of revision, exposing proposals of review models in a historic moment in which the existing ones can no longer explain the complexity of communications. One hypothesis that we bring to light is that the concept of authorship finds itself amplified by interactivity, by collaborative and interactive systems and by fan creation; which leads to the point of production to research and experiment different creative possibilities. As a methodological procedure, we use the study of subject of extended scenes from telenovela Passione and, in the same time, consider the language of other creations to multiple platforms, doing a qualitative and documental approach. In that way, the methodological process unfolded in a simultaneous and complementary manner: (a) following up the telenovela by analogic and digital television; (b) following up the website before, during and after the presentation of the telenovela with personal interactivity; (c) following up other platforms; (d) following up the extended scenes. The research body is comprised of 211 extended scenes of Passione that were available on its website in the \'personagens\' tab in July 2011. Those of which were organized and transcripted for analysis. In the role of confidant and with great expectations to interact, the spectator, looking through the theoretical and methodological lenses of our research, transforms into an ex-pectador. The ex-pectador is the one who is in ring.

In this thesis the discourse on intercultural and language contact of German native speakers in the Czech Republic (so called "expatriates") is analysed in accordance with the Language Management Theory. Individual interactions on the discourse-based (micro) level are the source of data for the analysis of linguistic, communicative and socio-cultural language problems. Language problem is understood as a noted and negatively evaluated deviation from the expectation of the expatriates. Which language problems have been recognized by the German native speakers and which strategies to solve them have been chosen is examined in three domains "work domain", "leisure domain" and "daily life domain". The Czech language competence is the most mentioned language problem in the discourse. As a result of the discourse analysis it has been found out that Language Management cannot be seen as an objective process of solving language problems, as the expatriates possess diverse expectations according to their individual interests and further aspects (situation conditions or the issue of social power). Therefore it is not possible to give a general recommendation of how to solve the language problems. Key words: Expatriates, Discourse, Language Problem, Language Management, Language Management Theory, Adjustment...

This thesis deals with toponym of Tschechei, which has not been studied yet in detail. This topic is still relevant since even today the Czech Republic is also called Tschechei by natives and non-natives. In this work, three theories were formulated, which describe the etymology and usage of this term. These theories were then applied in diachronic and synchronic analyses to find out the meaning of the term Tschechei used by different users of a language. Furthermore, the corresponding theory was assigned to each use. This method proved that this term is present in diachronic as well as in synchronic language usage. This thesis presents a conclusion that the explanation and description of this toponym in the available dictionaries is not sufficient. Therefore, the term of Tschechei is defined as a separate dictionary entry for the prepared German-Czech dictionary.

Seit geraumer Zeit bietet das Thema gendersensible Sprache eine breite Angriffsfläche für sprachideologische Auseinandersetzungen in Politik, Wissenschaft, aber auch oder vor allem im öffentlichen Diskurs. Obschon Positionen und Erkenntnisse der linguistischen Genderforschung in alltagsweltlichen Metasprachdiskursen bislang wenig Nachhall finden, berufen sich Befürworter:innen wie auch Kritiker:innen eines genderinklusiven Sprachgebrauchs mitunter auf (pseudo-)linguistische „Fakten“ zur Legitimierung der eigenen bzw. Delegitimierung der gegnerischen Position. Verweise auf die (Nicht-)Unterscheidung von Genus und Sexus, aber auch auf (nicht-)natürlichen Sprachwandel prägen ebenso die Diskussion wie die Berufung auf wissenschaftliche Autoritäten. In meiner Arbeit zeige ich, wie sich auf linguistische Begriffe und Theorien stützende Argumente im metadiskursiven Sprechen über gendersensible Sprache niederschlagen, welche sprachlichen Mittel dabei zum Einsatz kommen und inwieweit die Argumentationen überhaupt durch inhaltliche Stringenz überzeugen können. Als Beispiel dient die Kommentarsektion des mit 2,4 Mio. Views und rund 18.500 Kommentaren überaus erfolgreichen YouTube-Videos „Warum Gendersprache scheitern wird“ von Alicia Joe. Ausgehend von theoretischen Ansätzen der Sprachideologieforschung werden die hier ausgehandelten laienlinguistischen und metapragmatischen Wissensbestände in einer Kombination aus korpuslinguistischen und argumentationsanalytischen Methoden rekonstruiert. Dabei wird der Diskussion um gendersensible Sprache jedoch keine weitere sprachwissenschaftlich legitimierte Meinung hinzugefügt, sondern vielmehr das alltagsweltliche Sprechen über das Thema Gendern als metadiskursive Sprachpraxis analysiert.:1. Einleitung 1.1 Fragestellung und Vorgehensweise 1.2 Forschungsstand 2. Grundlagen der linguistischen Genderforschung 2.1 Möglichkeiten der genderbezogenen Personenreferenz im Deutschen 2.2 Das sogenannte generische Maskulinum 3. Positionen in der Debatte um gendersensible Sprache 3.1 Fachlinguistischer Diskurs 3.2 Laienlinguistischer Diskurs 4. Methodik und Methodologie 4.1 Grundlagen der Diskursanalyse 4.2 Methodische Vorgehensweise 4.2.1 Beschreibung des Untersuchungsmaterials 4.2.2 Datenakquise und -aufbereitung 4.2.3 Vorgehen bei der Datenanalyse und -auswertung 5. Empirischer Teil 5.1 Korpuslinguistische Exploration 5.2 Toposanalytische Untersuchung 5.2.1 Überblick und quantitative Befunde 5.2.2 „ich als angehender Lehrer“: Autoritäts-Topos 5.2.3 „nicht Teil der Rechtschreibreform“: Sprachnormen-Topos 5.2.4 „von ‚oben‘ der gesellschaft aufoktroyiert“: Sprachwandel-Topos 5.2.5 „Sprache schafft Wirklichkeit“: Sprache-Wirklichkeit-Topos 5.2.6 „Lehrer war nie ein Wort bloß für Männer“: (Sprach-)Geschichts-Topos 5.2.7 „Auch im Englischen gibt es diese Diskussion“: Beispiel-/Analogie-Topos 6. Fazit 7. Literatur

The Master's thesis is based on the linguistic approach. The purpose of this research is to classify anglicisms in the German-language media discourse and determine their specificity. The study analyzes the printed editions of the German-language magazine “DER SPIEGEL” for the year 2018. This magazine is common not only in Germany but also in other countries, mainly European. It can shape public opinion on selected issues, and is also one of the leading media sources in Germany. This Master's thesis analyzes the concepts of anglicism and media discourse, the specifics of anglicisms is the reasons for their borrowing, the historical aspects of borrowings that entered the German language, the difficulties in their entry into the language, the attitude of German-speaking society to anglicisms, the typologies of foreign-language borrowings and ways of their assimilation in the German language, the concept of the phenomenon of Denglisch, and the main classification of borrowings. The research focuses on the analysis of anglicisms and foreign language borrowings from the third language in the magazines "DER SPIEGEL" for the year 2018 such as their calculation, spread throughout main areas, their classification, as well as consideration of their functions. / Магистерская диссертация выполнена в рамках лингвистики. Целью данного исследования является типологизация англицизмов в немецкоязычном медийном дискурсе и определение их специфики. В исследовании анализируются печатные издания немецкоязычного журнала «DER SPIEGEL» за 2018 год. Этот журнал распространен не только в Германии, но и в других странах, в основном, европейских. Он может формировать общественное мнение в отношении отдельных вопросов, а также является одним из ведущих средств массовой информации в Германии. В рамках данной магистерской диссертации анализируются понятия англицизм и медийный дискурс, специфика англицизмов - причины их заимствования, исторические аспекты заимствований, вошедших в немецкий язык, сложности при их вхождении в язык, отношение немецкоязычного общества к англицизмам, рассматриваются типологии иноязычных заимствований и способы их ассимиляции в немецком языке, понятие явления Denglisch, выводится основная классификация заимствований. В исследовании акцент сделан на анализе англицизмов и иноязычных заимствований из третьего языка в журналах «DER SPIEGEL» за 2018 год: на их подсчете, распределении по основным областям, их классификации, а также рассмотрении их функций.

This thesis examines the results of a large-scale sociolinguistic study on the use of English in two universities in China. The aim of the thesis is to determine the sociolinguistic realities of the use of English in higher education in China. The universities were selected on the basis of their unique status in China’s higher education hierarchy. One university was a private institute reliant on student fees for its income, and the other a state-funded university under the supervision of the Chinese Ministry of Education. A sociolinguistic survey was conducted involving some 490 respondents at these universities between early 2012 and mid-2013. It was specifically aimed at describing the use of the English language in the formal education of students. The study reports on the status and functions of English at the universities, as well as the attitudes of various stakeholders towards English (and other languages). It also examines their beliefs about English. English is considered in a number of contexts: first, the context of language contact, of English alongside other languages and language varieties on the two university campuses; second, of English as part of the linguistic worlds of Chinese students who switch between languages in their daily lives, both in their education as well as their private lives; and third, of the spread and use of English in terms of the physical and virtual movement of people across spaces. The findings of the study indicate that the increasing use of English in the formal education at these universities is having an impact on the ways in which Chinese students are learning their course materials, and even more notably in the myriad ways these students are using multiple languages to negotiate their everyday lives. As university students in China become increasingly bilingual, their ability to move across spaces is shown to increase, both in the ‘real’ world, as well as in their Internet and entertainment lives. / Linguistics / D. Lit. et Phil. (Linguistics)

The present master's thesis undertakes to provide a comparative study of authentic and literary nazi discourse. It takes up the thread of research already carried out into the concept of original nazi language, projects existing observations on that phenomenon onto a work of Czech fine literature and examines the possibility of the drawing of parallels between authentic nazi discourse and its recreation in fiction. The method selected for the purpose is one of study and collation of the features and devices of original nazi language as described in existing linguistic and philological commentaries in parallel with a detailed analysis of the discourse of Bedřich Brenske, the prime nazi protagonist in Arnošt Lustig's novella A Prayer for Katerina Horovitzova (1964). The main focus throughout is on lexical and semantic aspects and their roles in the process of psychological manipulation; the analysis of the fictional text also casts light upon certain extralinguistic and paralinguistic aspects of Brenske's communication that are revealed to the reader through the narrator discourse. Consideration of Brenske's direct speech in the light of the original discourse of the Third Reich reveals a high degree of correspondence between the two, both on the fundamental level of linguistic features and in terms...