State identification has been a more and more important issue in Taiwan since 1990.¡@This study applies focus group interview for the analysis of state identification.¡@Interviewers will progressive interpret the state identification of themselves through interaction in a small group by focus group interview. Accordingly, the facts on affecting Taiwanese in state identification can be exposed, and outwards of state identification of Taiwanese can be further explored. ¡@¡@According to the findings of the study, party identification can drive state identification for Taiwanese, especially for those who have strong emotion in party identification. And their position of state identification is usually consistent with that of their identified party. Meanwhile, as for a Taiwanese who has weak emotion in party identification, age, provincial, background, and growing experience are the main factors that affect state identification. Moreover, concerning the symbol of the state, Taiwanese have different preferences and selections in parties and the name of the state. However, once the symbol of the state appears in an international occasion, national identification can drive a Taiwanese to generate a certain degree of emotion that connects with the symbol of the state. ¡@¡@Finally, this study further discovers that Taiwanese confuse the concept of national identification with that of state identification. The concept of national identification has always been used to discuss issues about Taiwan, and therefore Taiwanese are unaware of using national identification to discuss state identification.

Since Mainland China advocated economic reform in 1978, the government appealed to many Taiwanese firms invested with a purpose of boosting trade and investing in this fast growing market. Some of the Taiwanese firms took this opportunity to expand and attain more profit and gradually developed into partners with major international enterprises in the supply chains. In order to increase the visibility in the world and increase the fundraising scale, numerous overseas Taiwanese firms chose to be listed in capital markets. A drastic change in government policy was seen in Taiwan since 2008. The regulations regarding foreign corporations listing in Taiwan capital markets have been largely loosened, which led to a sudden surge of appetite among successful overseas Taiwanese corporations for returning to Taiwan and be primary listed or secondary listed. This study is focused on overseas Taiwanese corporations based in Mainland China, where most of the primary listed firms operate and manufacture products. The main pragmatic issues discussed in this study include operating, managing, accounting and tax, and customs procedures¡Ketc. with a focus on illustration and analysis of tax related risks these firms encounter due to regulations in Mainland China when doing overseas investment restructuring, equity transfer and so on. This study not only investigate the issues of regulations for primary listing of securities in Taiwan, but also utilize case analysis to depict the development of primary listing oriented overseas investment structure and the frame of controlling of share holder¡¦s stock holding structures. Through practical experiences and diagrams to reveal the overseas operation and trading models in illustrations, the study has generated following verified summaries: 1. Analysis of regulations in China and the risk of taxes when corporations trying to make adjustment of overseas investment structure and transition of stock equity. 2. Study Taiwanese entrepurers or foreign companies, most of them are conglomerates companies or family owned business with centralized stock equity where they have the capability to highly conrol the core copany while they go public with the regard to the ownership and the level of controls in operation. 3. Utilize the formate of stock holding by overseas investment compay or through trust, to fullfill the consideration of equity diversification or reduce the burden of taxation.

With the emergence of China market, MNCs are so attracted by it on one hand, and so afraid of the high failure ratio of entering the Mainland China market. During the process of chasing the Mainland China market, MNCs usually rely on the subsidiaries of Taiwan for support, and utilize it to enter Mainland China. However, with the marker of Mainland China turning bigger and bigger, lots of MNC Taiwan subsidiaries seem to face the threat of substitution of China Subsidaries, and come up with the question weather Taiwan subsidiaries should be continued or not. This study has focused on the subsistence of Taiwan subsidiaries and the relationships between the Cross-Strait subsidiaries. This research is under the observation of Taiwan subsidiaries¡¦ value, Cross-Strait subsidiaries¡¦ resource asymmetry, and the nature of value activities, to explore how these variables influence the subsistence of MNCs¡¦ Taiwan subsidiaries. By Use of the strategic role of MNC subsidiaries, subsidiaries¡¦ dependence on MNCs, resource based view, and subsidiary¡¦s network characteristics, this research probe into the independent variable that influence the subsistence of Taiwan subsidiaries and the relation between Taiwan and China subsidiaries. This research uses questionary survey to collect data. The population is the list of foreignenterprises in Taiwan published by Dun and Bradstreet, 1999 / 2000. The subsidiaries belong to manufacturing industry and non-financial service industry and are owned by foreign MNCs. The scale of these subsidiaries is above 30 people and still under operation by now. We use multi-regression analysis, ANCOVA analysis, and binominal logistic regression analysis to examine the effects of independent variables on Taiwan subsidiaries¡¦ threat of subsistence. After analyzing 59 MNCs¡¦ Taiwan subsidiaries, the results reveal that the importance of Taiwan subsidiary, the resource and capability of Taiwan subsidiaries, the integration of Taiwan subsidiaries with MNCs, the local responsiveness of Taiwan subsidiaries , the industrial embracement of Taiwan subsidiaries, the similarity of value activities between Taiwan and China subsidiaries, do have influence on Taiwan subsidiaries¡¦ subsistence. In addation, different kinds of relation between Taiwan and China subsidiaries have its specific combination of dependent variables, and imply different degree of threat of subsistence.

This study uses the current laws and regulations of Mainland China as the researching objectives trying to figure out some possible methods to be the references for those who are interested in investing into Chinese market in the near future. Although PRC has agreed to release trading right after joined WTO, the detailed regulations are not very clear yet. For those foreign traders may uncarefully disobey China¡¦s laws due to misunderstand the laws or just believe people¡¦s words in the market. This may put themselves in a high risk situation. After analyzes the laws, this study designs a suitable open questionnaire to have in-depth interviews with some high level managers currently working in Mainland China to explore Taiwanese SME¡¦s activities. On the method of qualitative research, we have to concern on three creteria: A. correct description, B.criticism and analysis, C. discovery¡CThis study found: information is difficult to be collected in China market¡Bthe credit is poor of your business objects¡Bchannels and sources of goods are difficult to control and difficulty to collect money. These problems will increase the transaction cost. While to build Guangxi or relationship and establish commercial friendship in Chinese market will help you to reduce the transaction cost. China market is a rapid growing but also high competitive market. To find a proper entry model is very important topic.

Taiwan society had evolved in the past 15 years, and the citizens had more opportunities to participate in puclic policy decisions.However, the formation of the policy about Mainland China in Taiwan is a very diffcult thing. A lot of different opinions and ideology we can not control. Coping with Mainland China affairs is invitable to Taiwan. No matter economic, politics or society, Taiwan always faces the menace of the Mainland China. Therefore, making a good Mainland China policy is important. Cohering a common comsensus is also essential.And Social Judgment Theory is a descriptive and normative approach to judgment and decision making developed by Kenneth Hammond (1965,1975,1996) on the basis of Lens Model. Social Judgment Theory has been applied to the analysis of multiple cue probability learning, interpersonal conflict, interpersonal learning, and social policy decisions. It has also produced the policy decision aid. Moreover, Social Judgment Theory emphasizes that the¡§Judgment¡¨is generally more effective (reaches a higher achievement level), and more efficient(reaches a given achievement level more quickly) by utilizing of cognitive feedback while making decision. In this study, a serious of simulated decision maing tast about importing Mainland China talent and the Social Jugdement Theory and Cognition Conflict Paradigm have been employed and tested by way of a laboratory quasi-experiment. The research prove : 1.Cognitive feedback is more effective than outcome feedback in regard to the improvement of individual decision quality. 2. Dual cognitive feedback is more effective than outcome feedback in regard to the improvement of individual decision quality. 3.Dual cognitive feedback is more effective than outcome feedback in regard to the elimination of cognitive conflict. Comparing Taiwan with Mainland China MPA students, we can find the students in Taiwan and Mainland China are all concerning about the cues variable of polotics. They all think the politics is the most important variable about the strait affairs.

Recenty , the Internet change Human¡¦s life with rapid growth. Especially in recent years , Mainland China have great advancement in Internet. Because environment changes so fast , traditional competitive strategy gas become unavailable. The purpose of this research evaluate the strategy of internet company with dynamics of competitive strategy. This dissertation is divided to five chapters: In chapter 1 , it included introduction of research content¡Bpurpose and motive. In chapter 2 is literature review. It explains administration of virtual community¡Bdynamics of competitive strategy , and the competition on the edge. In chapter 3 , we analysis Internet Content Provider in mainland China , include the administration of ICP and portal site in P.R.C..In chapter 4 , we visited internet companies in Mainland China and then made SWOT analysis for our case. At last , we induce the key successful factor about portal site¡¦s administration in P.R.C. is : 1. Incipient advantage 2. Have no lack of capital 3. The ability to handhold variety market message 4. The free Internet resource 5. A large amount of loyal member 6. Powerful search engine 7. Fast & broad news content 8. The frisky virtual community 9. Brand advantage

In the recent years, a lot of Taiwan firms shut factories and turned to invest their capital in Mainland China. This situation reflects that the investment conditions in Taiwan are not as good as before. On the contrary, China has plenty of labor forces and their wage rate is much lower than Taiwan. Besides, China is an extensive market and abundant in natural resources. Many famous businesses in the world seize the chance of investing in China and get the market share. The first purpose of thesis is that analyzing the differences of HR values, competitive strategies, HRM systems, and firm performance between the indigenous firms in Taiwan and Taiwan firms in Mainland China. And the second purpose is that using all the samples to examine the effect of HRM systems on firm performance. This research collected data by issuing and mailing questionnaires. Effective questionnaires of indigenous firms in Taiwan sent back are 182 and effective rate is 10.11%; effective questionnaire of Taiwan firms in Mainland China sent back are 119 and effective rate is 19.01%. By using statistical method, the results are as follows: 1. There are significant differences in ¡§HR values¡¨ and ¡§firm performance¡¨ between indigenous firms in Taiwan and Taiwan firms in Mainland China. The result shows that Taiwan firms in Mainland China put more emphasis on HR values and has better performance than indigenous firms in Taiwan. 2. ¡§HR values¡¨ and ¡§competitive strategies¡¨ have positive effects on ¡§HRM systems¡¨. Besides, setting up an independent HR department also has positive effects on ¡§HRM systems¡¨. The result indicates that if the top managers put more emphasis on human resource management and adopt differentiation strategies, the firms are more likely to use ¡§make-organic¡¨ HRM systems. 3. ¡§HR values¡¨, and ¡§competitive strategies¡¨ have positive impact on ¡§firm performance¡¨. This result shows that if the top managers put more emphasis on human resource management and adopt differentiation strategies, the firms will get better performance. According to the results above, this study suggest that we should take human resource as the most important asset of the business, and set up an independent HR department to manage human resource and make good use of it. In addition, we should adapt the ¡§make-organic¡¨ HRM systems in order to improve performance. v

Asian countries imitate the success of Taiwan IC industry, especially Mainland China. Therefore, it is compared between Mainland China and Taiwan to discover the differences and similarities in my thesis. National innovation systems are divided into national industry innovation policies and industrial innovation systems; the former is composed of the history of IC industry, technical policies and industrial policies. And the latter is composed of the resources of technical people, industrial gatherings, research institutions, technical resource and transference. Finally, there are three points in my conclusion. First, the use of industrial policies and the portal model of foreign businessmen are similar. But they, for instance, the period of IC technology enlightenment, the early timing and importance of technology policies, the used way of industry policy, the way of technological transference, scientific research institutions and the local Fabs, are different. Second, their IC design industry is driven by Foundry. It occurs the special division of industry. And the development of their IC industry is driven by demand market in itself. The last, many 8 inches Fabs are built.

The study is to explore China¡¦s entry strategies of the multinational satellite television channels, discussing how satellite television channels of some multinational media corporations entered the highly regulated China market. As an exploratory research in essence, the study is conducted through literature analysis, case studies, and in-depth interviews. Among them, satellite television channels of the two media giants , AOL Time Warner and News Corp., are the focus of the case studies : corporate characteristics of the two multinational media corporations are taken as independent variables, while China¡¦s entry strategies of the corporations¡¦ satellite television channels are taken as dependent variables. Through this logic, the study attempts to make some propositions about the strategies used by multinational satellite television channels when entering China. Six preliminary propositions about China¡¦s entry strategies are made in the following aspects : ¡§ difference of the entry channel positioning ¡¨, ¡§ entry timing, local commitment made by the channel, and performance of the entry channel ¡¨, ¡§ value chain integration of the satellite television channel industry and local partnership ¡¨, ¡§ human resources management of the entry channel ¡¨, and ¡§ entry/ investment fields other than the satellite television channel industry ¡¨. Based on the propositions, the study then concludes that for multinational media corporations, the more inclined the parent company is categorized as multinational company in MNC category, the clearer the parent company/top manager perceives China market, the stronger the top managers¡¦ strategic intent on China market, and the richer experience the parent company owns in foreign market entry, then the more local commitment the multinational satellite television channels would make, which benefits the channel performances as a result.

Due to the unusual political and economic ties across the Strait, the trade between Taiwan and Mainland China, as two independent economic entities, can be regarded as special ¡§state-to-state¡¨ trade. Logically, Taiwanese enterprises, which have invested in Mainland China, can also be defined as special Multinational Corporates¡]MNC¡^. The utmost aims of international capital flows include lowering costs and exploiting new marketplaces. The mature industries in developed economies have been losing their competitive advantages in cost and marketing, while the developing economies are usually able to provide those MNCs with more potential markets and lower operation costs. Therefore, the enterprises in developed economies can alternatively keep their competitive edges by making use of cross-border operations and capital flows. Under the frameworks of International Product Life Cycle (IPLC) and the Diamond Model, the study aims to interpret the motivations of the capital flows and the investment location determinations among Taiwan and the economic regions in Mainland China. Want-Want group, denoted as a successful Taiwan firm in Mainland China, enjoys prosperous experiences in that market. The group categorized as food industry, which falls in the mature period of product life cycle in Taiwan. Hence, the study takes it as an example to illustrate the application of the IPLC theory in the Mainland China, and to interpret the investment local determinants by the conditions illustrated by the Diamond Model. The study has scrupulously examinated the history of Want-Want group investing at Taiwan and various economic regions in China. The findings are that when multinational corporations make foreign direct investments, the Product Life Cycle theory and Diamond Model theory can appropriately interpret the motivation and location selection respectively.