Ce mémoire s'intéresse au phénomène du va-et-vient professionnel entre les médias et la politique et particulièrement aux anciens journalistes qui ont fait le saut en politique au Québec. On croit que ce rapprochement entre les deux professions a pour cause la médiatisation croissante de la vie politique. Pour s'adapter à ce nouveau contexte, les formations politiques ont dorénavant besoin d'acteurs politiques qui maîtrisent la logique des médias afin de contrôler le message et l'ordre du jour politique. On cherche donc à examiner, par le biais d'une analyse de contenu de 2159 articles publiés dans la presse écrite, si les anciens journalistes politiques ont été en mesure d'obtenir plus de visibilité et une couverture plus positive dans le cadre des élections provinciales de 2007, 2008, 2012 et 2014 par rapport à d'autres candidats ayant eu un cheminement professionnel différent. Au final, on a démontré que le statut d'ancien journaliste politique a procuré une couverture médiatique plus abondante, mais pas plus positive que les autres candidats. / This thesis investigates the professional relationship between media and politics in Quebec and, precisely, the case of former journalists that seek a political candidacy. We propose that the increasing mediatization of politics is the cause behind this phenomena. In this context, political parties need to recruit political actors who master the media logic, because we assume that this ability leads to a better control of both the message and agenda setting. Concretely, we investigate whether former political journalists are able to gain more visibility and a more positive media coverage in comparison to other candidates with a different professional pathway. We explore this proposal through a content analysis of 2159 newspaper articles during the Quebec provincial elections of 2007, 2008, 2012 and 2014. The results demonstrate that former political journalists are able to gain more visibility than other candidates, but not a more positive coverage.

In the beginning of 2021 the documentary “The selected children” was aired in one of the public Swedish television channels. In the film we follow the filmmaker as he returns to his elementary school that he left almost three decades ago. His memories where positive but the film depicts abuse with a focus on the leadership and a rope swing . The ensuing media debate was influenced by the fact that the school was, and still are, a waldorf school (Steiner school) and the cult concept was frequently used. This bachelor thesis aimed to find the underlying reasons for the media usage of the cult concept in this context and further how and why a description of a school in the past became a novelty in the present. The perspective is religion sociology and medialization. The purpose is to understand how and why the cult concept is used in nationwide written news media, narrowed down to 11 articles published in Aftonbladet, Dagens ETC, DN, Expressen, GP, SvD och SVT nyheter during May and June 2021. I used a qualitative content analysis method combined with an abductive reasoning. The theory used was in the field of cults, NRM and medialization with an emphasis on media logic also described as media modus operandi. The result shows that the cult concept is used to describe and frame the extreme characteristics of the school. There is a connection between the school and other waldorf schools both in the description of the schools as cults related to abuse and abnormality but the main reason is the foundation in relation to the waldorf pedagogy and anthroposophy. The media uses a very narrow number of sources describing the school, waldorf schools and the anthroposophic movement. The descriptions are made in the present as if the film was depicting the present school as well. As such the sources alongside the framing language constructs the news value in line with the media logic. In conclusion I argue that the findings show that media uses the cult as a description aswell as a news story in line with the theory, describing how the news are storytellers as they have developed into the entertainment industry.

Title: Recycling, society and social media: a qualitative case study of a municipally-owned company’s Facebook communication. The aim of the study has been to, through a case study of a company’s Facebook communication create understanding for how the medium may be used as communication channel in order to achieve effective, engaging communication with the company’s Facebook followers. The company Stormossen is a municipally-owned waste disposal company located in Kvevlax, Finland. The study uses a mix of the theoretical perspectives intentionalism and hermeneutics, in that its aim is to look at both sides of the communication process - the sender and the receiver - thus gaining a comprehensive picture of the research problem. The theoretical frame is made up of theories on new media logic and social media, participation, communication strategies and social communication. Two methods are applied in the case study, an informant interview with a key person at the company and a qualitative content analysis of the company’s official Facebook page. A total of 133 status updates were selected for analysis, mainly focusing on examining the content, mode of communication and the followers’ interaction and communication on the page. The main results of the study have shown that the company has not fully adapted to the new media logic in their Facebook communication. The communication strategy used is mainly an inside-strategy with emphasis being placed on organizational targets and the one-way distribution of information about the company and its services, with limited attempts to involve and initiate dialogue with the followers. These findings are in line with earlier research on how companies use social media. The company also has an unclear picture of who their followers are and why they would be interested in interacting with the company on Facebook. The followers on the other hand are mainly passive, and their motive for communication can be explained with the need for self-presentation. In order to create content and communication that the followers find relevant and want to interact with and share, the company has to actively work to adapt more to the new media logic. Facebook should be used both as a way of making information available but also for networking with and inviting followers to participation and dialogue, thus making themselves useful to the followers in order to build a good reputation and effective communication. Key words: Social media, Facebook, web 2.0, social communication/social marketing, civic information, communication strategy, social media-strategy, new media logic, participation, communication model, case study, qualitative study, Stormossen, municipally-owned company