Die Vorteile von Microlearning gegenüber langatmiger (Online-) Schulungen liegen auf der Hand: Sie führen schnell zu Lernerfolgen, unterbrechen den Alltag nur kurz und entsprechen der Kultur der „Net Generation“. Mit einem Blogeintrag stellte sich Gabi Reinmann [Rei10a] diesen Argumenten offen entgegen und sprach sich für die Notwendigkeit langer Lernphasen für eine umfassende Bildung aus. Dabei widersprechen sich die Lernkonzepte nicht, sondern können und müssen einander ergänzen. Auch die dafür benötigten Lernmaterialen sollten nicht isoliert voneinander erstellt werden: durch eine geeignete Strukturierung können Bestandteile umfassenderer Schulungen für Microlearning-Einheiten wiederverwendet werden.

Die Vorteile von Microlearning gegenüber langatmiger (Online-) Schulungen liegen auf der Hand: Sie führen schnell zu Lernerfolgen, unterbrechen den Alltag nur kurz und entsprechen der Kultur der „Net Generation“. Mit einem Blogeintrag stellte sich Gabi Reinmann [Rei10a] diesen Argumenten offen entgegen und sprach sich für die Notwendigkeit langer Lernphasen für eine umfassende Bildung aus. Dabei widersprechen sich die Lernkonzepte nicht, sondern können und müssen einander ergänzen. Auch die dafür benötigten Lernmaterialen sollten nicht isoliert voneinander erstellt werden: durch eine geeignete Strukturierung können Bestandteile umfassenderer Schulungen für Microlearning-Einheiten wiederverwendet werden.

abstract: This study investigated the effects of distributed presentation microlearning and the testing effect on mobile devices and student attitudes about the use of mobile devices for learning in higher education. For this study, a mobile device is considered a smartphone. All communication, content, and testing were completed remotely through participants’ mobile devices. The study consisted of four conditions: (a) an attitudinal and demographic pre-survey, (b) five mobile instructional modules, (c) mobile quizzes, and (d) an attitudinal post-survey. A total of 311 participants in higher education were enrolled in the study. One hundred thirty-seven participants completed all four conditions of the study. Participants were randomly assigned to experimental conditions in a 2 x 2 factorial design. The levels of the first factor, distribution of instructional content, were: once-per-day and once-per-week. The levels of the second factor, testing, were: a quiz after each module plus a comprehensive quiz and a single comprehensive quiz after all instruction. The dependent variable was learning outcomes in the form of quiz-score results. Attitudinal survey results were analyzed using Principal Axis Factoring to reveal three components, (a) student perceptions about the use of mobile devices in education, (b) student perceptions about instructors’ beliefs for mobile devices for learning, and (c) student perceptions about the use of mobile devices post-instruction. The results revealed several findings. There was no significant effect for type of delivery of instruction in a one-way ANOVA. There was a significant effect for testing in a one-way ANOVA There were no main effects of delivery and testing in a 2 x 2 factorial design and there was no main interaction effect, and there was a significant effect of testing on final quiz scores controlling for technical beliefs in a 2 x 2 ANCOVA. The significant difference in testing was contradictory to some literature. Ownership of personal mobile devices in persons aged 18–29 is practically all-inclusive. Thus, future research on student attitudes and the implementation of personal smartphones for microlearning and testing is still needed to develop and integrate mobile-ready content for higher education. / Dissertation/Thesis / Doctoral Dissertation Educational Technology 2017

The article considers three main aspects of developing mobile learning for serious learning scenarios at universities and further educational training sectors. The first is about getting in touch with mobile learning in general and analysing actual e-learning-systems at the Technische Universität Dresden. The second aspect focuses on micro learning as a potential didactical approach. Having a look on prototyping pitfalls and problems will complete the introduction. For discussing the presented issues concerning technical, didactical, learning and teaching problems there will be a workshop session with three round tables using the worldcafé method.

abstract: The purpose of this study was to increase microlearning training module usage and completions by 10–15% over a 30-day period by including evaluation in the design and development of a new microlearning training module in the golf equipment industry. Evaluation was conducted using a bespoke evaluation tool, which was designed and developed using design thinking methodology. The evaluation tool was applied to two previously designed microlearning modules, Driver Distance B and Driver Distance C, both of which served as comparisons for the new module’s completion data. Evaluation reports were generated that informed the development of the new module, named Golf Software. This action research study was grounded in constructivist learning theory, design thinking, and dashboards research. A nested, case study-mixed methods (CS- MM) design and a sequential qualitative to quantitative design were used. Research was conducted with the Knowledge Management Department at Ping, an original golf equipment manufacturer (OEM) in Phoenix, Arizona. Participants included three eLearning Designers, which included the researcher as a participant observer. Qualitative data included interviews, reflective researcher journal, and artifacts such as the new microlearning training module and evaluation reports. Quantitative data included completion numbers collected from the organization’s learning management system (LMS) and email campaign service. Findings from this study were mixed, with the new module’s completion numbers 20.27% greater than Driver Distance C and 7.46% lower than the Driver Distance B. The objective of this study was not met, but outcomes provided valuable information about incorporating evaluation in the Knowledge Management Department’s instructional design process. / Dissertation/Thesis / Doctoral Dissertation Educational Administration and Supervision 2020

Competency-based education (CBE) has become well-accepted as a powerful way to personalize learning. Today's advanced technologies have enhanced CBE even further. Practitioners in the field are seeking means to take advantage of technology to increase CBE's effectiveness and efficiency, especially for adult learners. Microlearning and digital open badges are two examples. This dissertation, which consists of three articles, aimed to provide more in-depth insights into the two innovative approaches. The first article is a literature review of the current understanding of microlearning. While microlearning is commonly defined as breaking down learning into manageable bite-size chunks, the review of the existing literature identified key principles for effective microlearning while also suggesting gaps in the research. Because of the limited number of peer-reviewed and research-based articles about microlearning, this literature review justified microlearning as a practical approach for workplace learning through CBE and digital open badges, which were relatively more well-studied. The article concluded with suggestions on how to design and facilitate effective microlearning experiences. The second and third articles from this dissertation resulted from an ongoing design-based research (DBR) project began in 2018. The study aims to contribute theories and practices about developing microcredentials and microlearning experiences to support self-directed learning (SDL) in educational settings. The project started with implementing competency-based microcredentials to train student instructors to teach software workshops at the Brigham Young University multimedia lab (Clement et al. 2020). It is in the second iteration to offer microcredentials to all students on campus through project-based assessments. Following the timeline of this project, the second article presents a case study that discusses microcredential use for student instructor training at the multimedia lab. We collected surveys and interviews from the current and former employees to determine if the badge-assisted training design has been meeting its intended goals for tracking skills. The result shows that while the badge-assisted training is effective for tracking skills and progression. It also provides insights to inform the next iteration's design. The third article is a product from the second iteration of this DBR project. The objective was to understand if and how microcredentials could promote continuous SDL. We collected 104 survey responses and 7 interviews from students who attended the software training workshops. Our findings suggest that marketing digital open badges as individual skills identification may be insignificant for supporting continuous SDL, but their stackable feature is. We aim to provide insights for practitioners to avoid similar pitfalls when implementing digital open badges through our reflections and suggestions.

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The article considers three main aspects of developing mobile learning for serious learning scenarios at universities and further educational training sectors. The first is about getting in touch with mobile learning in general and analysing actual e-learning-systems at the Technische Universität Dresden. The second aspect focuses on micro learning as a potential didactical approach. Having a look on prototyping pitfalls and problems will complete the introduction. For discussing the presented issues concerning technical, didactical, learning and teaching problems there will be a workshop session with three round tables using the worldcafé method.

Este estudio tiene como objetivo analizar el impacto del Social Media Marketing en las plataformas de micro-learning a través del Customer Brand Engagement y Brand Awareness. La muestra estuvo conformada por 220 estudiantes de plataformas de micro-learning que utilizan redes sociales en instituciones educativas. Debido a que el marketing en redes sociales y el compromiso con la marca del cliente son construcciones reflexivas de segundo orden, se adoptó el enfoque de dos etapas de los modelos jerárquicos con el modo A. Los resultados revelan que el marketing en redes sociales influye tanto en la construcción del compromiso de la marca del cliente como en el conocimiento de la marca entre los estudiantes en las plataformas de micro-learning. Además, se demostró que el compromiso con la marca del cliente es un mediador importante entre el marketing en redes sociales y el conocimiento de la marca. Las actividades de marketing en redes sociales llevadas a cabo por plataformas de micro-learning contribuyen a la generación de compromiso con la marca del cliente y al conocimiento de la marca de estas instituciones. Además, los resultados muestran que, aunque el marketing en redes sociales ayuda a generar conciencia de marca, es a través del compromiso con la marca del cliente que el marketing en redes sociales es más eficaz para generar conciencia de marca. Para las plataformas de micro-learning, los resultados les permiten comprender la importancia del compromiso de la marca con el cliente cuando se utiliza el marketing en redes sociales para generar conciencia de marca. / This study aims to analyze the impact of Social Media Marketing on micro-learning platforms through Customer Brand Engagement and Brand Awareness. The sample consisted of 220 students from micro-learning platforms using social media in educational institutions. Because social-media marketing and customer brand- engagement are second-order reflexive constructions, the two-stage approach of hierarchical models with mode - A was adopted. The results reveal that social media marketing influences both the building of customer brand engagement and brand awareness among students on micro-learning platforms. Furthermore, it was shown that customer brand engagement is an important mediator between social media marketing and brand awareness. Social-media marketing activities carried out by micro-learning platforms contribute to the generation of customer brand engagement and brand awareness of these institutions. Furthermore, the results show that, although social-media marketing helps to generate brand awareness, it is through customer brand engagement that social-media marketing is most effective in generating brand awareness. For micro-learning platforms, the results allow them to understand the importance of customer brand engagement when using social-media marketing to generate brand awareness. / Trabajo de investigación

El presente trabajo de investigación se centra en Aproba2, un aplicativo móvil que brinda un servicio de asistencia académica virtual con materiales dinámicos e interactivos, útiles herramientas digitales, con disponibilidad 24/7 y a precios competitivos; todo ello, a fin de brindar la mejor experiencia que el usuario pueda tener, marcando la diferencia con lo que ofrece la competencia. El servicio está dirigido a estudiantes universitarios del territorio nacional del NSE A, B, C y D en un rango de edad de 16 a 24 años y que estén interesados en mejorar su rendimiento académico. Los experimentos realizados a lo largo del presente trabajo de investigación nos permitieron validar el problema que se espera resolver, la solución que estamos proponiendo para resolver ese problema y nuestro modelo de negocio para tangibilizar nuestra solución. Asimismo, el Plan de Ejecución del Concierge nos permitió validar el interés de compra del posible usuario y comprobar que nuestra idea de negocio tiene una buena aceptación por parte de nuestros clientes y seguidores de Aproba2. Por otra parte, el Plan financiero nos ha permitido validar financieramente la viabilidad del proyecto. Por último, el Financiamiento nos ha permitido encontrar las alternativas tradicionales y no tradicionales que mejor se ajustan a nuestro modelo de negocio. / This research work focuses on Aproba2, a mobile application that provides a virtual academic assistance service with dynamic and interactive materials, useful digital tools, with 24/7 availability and at competitive prices; all this, in order to provide the best experience that the user can have, making a difference with what the competition offers. The service is aimed at university students from the national territory of the NSE A, B, C and D in an age range of 16 to 24 years and who are interested in improving their academic performance. The experiments carried out throughout this research work allowed us to validate the problem that is expected to be solved, the solution that we are proposing to solve that problem and our business model to make our solution tangible. Likewise, the Concierge Execution Plan allowed us to validate the purchase interest of the possible user and verify that our business idea is well accepted by our clients and followers of Aproba2. On the other hand, the Financial Plan has allowed us to financially validate the viability of the project. Finally, Financing has allowed us to find the traditional and non-traditional alternatives that best fit our business model. / Trabajo de investigación