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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
41

A study of factors moderating Malaysian hospitality students selection of tertiary education institutions, programme and subsequent career intentions

Mohd Zahari, M. S. January 2004 (has links)
This study explores the moderating variables that influence a student's decisions to enter into a hospitality management programme and subsequently pursue a career in the hospitality industry. It also examines how these factors are implicated in or modify a student's career commitment over time. The sample includes students enrolling in various three year (6 semester) diploma and undergraduate programme offered by Malaysian hospitality institutions of higher learning over the academic years of 2002- 2003. This includes four public or government funded institutions with several branch campuses, and six private institutions. Predominantly the data for this study based are on self completion questionnaires with some additional insight particularly about respondents' direction of industry employment provided by means of qualitative responses. The initial comparisons are made between students in the public and private institutions and these are followed by an extensive series of analyses examining the differences and similarities of respondents' rating in the two rounds of data collection with reference to a range of independent variables. Also reported are how these ratings change over time. Significant differences were found in terms of parental socio-economic background between students who enrolled in the private and those in the public hospitality institutions. Nevertheless, for the key issues as to whether parental backgrounds lead to differences in respondents' attitudes and values about a career in hospitality this was not seen as an influencing determinant for both institutions. Further, the independent variables of gender, ethnicity, religion and geographical upbringing, secondary school background and prior experience do not clearly show causation of how students reports their views about the dimensions investigated in this study. In fact, students' levels of intention and commitment towards career are apparently not directly related to these independent variables. However, despite no clear pre-tertiary education indicators of likely disaffection being identified, a very clear picture emerged in this study that there is a declining sentiment among Malaysian hospitality students towards employment in the hospitality industry and reduced intention to pursue such a career. These weakened employment intentions are formed during the educational programme and are probably at least partially a result of the maturation process with varying consequences and implications for the students, hospitality institutions, industry and the government.
42

The moderating influence of hedonic consumption in an extended theory of planned behaviour

Lee, Richard Yee Meng January 2007 (has links)
[Truncated abstract] Against a contextual backdrop of slowing growth in developed mobile service markets, the importance of youth as a growth segment, and youth's tendencies to consume mobile services hedonically, two research streams drove this dissertation. The first stream concerned extending the Theory of Planned Behaviour (TPB) to predict youth's behavioural intentions to stay loyal to mobile service providers. Drawing on selfcategorisation theory, a conceptual model extended TPB by replacing subjective norm with group norm, a social influence from behaviourally relevant peers. With the extended TPB as the theoretical framework, the second stream investigated determinants of mobile loyalty intentions. Common to both streams, a key contribution of this dissertation was how hedonic consumption moderated the relationships among mobile loyalty intentions and their determinants. The dissertation addressed five questions in the two research streams, which to the author's knowledge no published studies have explored. Using a triangulation approach to address the research questions, a qualitative survey and literature review yielded six determinants of mobile loyalty intentions. Next, a pretest led to an improved questionnaire before a large-scale survey gathered data for empirical testing. The survey took place with Singaporean youth and yielded a cleaned sample of n = 415. ... For both low and high hedonic consumptions, customer value was insignificant. This might be due to Singapore's competitive mobile service market; youth perceived little differences in value for money among competing mobile service providers. Testing alternative models offered further insights into youth's mobile loyalty intentions. Youth's mobile loyalty behaviour, operationalised as past switching, was not stochastic, suggesting that mobile loyalty intentions contained underlying determinants. Brand trust, salient in other contexts, did not apply to mobile loyalty intentions perhaps because youth perceived little risk in switching mobile service providers in developed markets. An attitude-group norm interaction also did not relate to mobile loyalty intentions, supporting TPB's construct independence and parsimony. Finally, attitude and customer satisfaction were operationally similar in that they related to mobile loyalty intentions similarly. The dissertation concluded by offering academic and managerial implications and contributions, limitations, and future research areas.
43

How multiple strategic orientations affect the brand performance of B2B SMEs

Anees-ur-Rehman, M. (Muhammad) 10 October 2017 (has links)
Abstract Scholars are interested in exploring strategies for better business-to-business (B2B) brand management because several strategic benefits of having a stronger B2B brand have been revealed. Contributing to this stream of research, this dissertation applies the concept of multiple strategic orientations for the purpose of improving B2B branding. The collective role of the brand, market and entrepreneurial orientations when used for improving brand equity, brand awareness, brand credibility and financial performance are examined in the dissertation. Examining this phenomenon for B2B small- and medium-sized enterprises (SMEs) is an important and interesting topic because (1) SMEs are known for delineating multidimensional strategic orientation and (2) B2B SMEs have shown growth with the help of a stronger brand despite being less motivated to conduct branding activities and less resourceful when doing so. The results of this study could help to develop a more cohesive and coherent branding strategy for B2B SMEs. The research question of the dissertation is addressed with the help of three articles. The first article sheds light on the theoretical framework of interaction between brand, market and entrepreneurial orientations. Findings of the first article led the selection of two perspectives on interactions for examination, which were subsequently examined in the second and third articles respectively. These two perspectives on interaction are strategic hybrid orientation and moderating interaction. The first article used the systematic literature review approach, while the second and third articles used regression analysis to examine the relationship between constructs by using the data collected from 250 Finnish B2B SMEs. The results supported the presence of strategic hybrid orientation between brand and market orientations for the purpose of improving brand awareness, brand credibility and financial performance. However, insignificant results were found which did not rule out the presence of moderating interaction between brand, market and entrepreneurial orientations in improving brand equity. Further research studies are encouraged to advance the understanding of this approach of B2B branding in SMEs. The dissertation achieves novelty by being amongst the first to provide empirical evidence to support the concept of using multiple strategic orientations for B2B branding in SMEs. This study concludes by discussing the theoretical contributions and managerial implications of these results. / Tiivistelmä Vahvan brändin on todettu tuovan monia strategisia hyötyjä myös yritystenvälisillä (B2B) markkinoilla toimiville yrityksille. Sen vuoksi tutkijat ovat kiinnostuneita löytämään strategioita, joilla pyritään parempaan B2B-brändien johtamiseen. Tämä väitöskirja kontribuoi B2B-brändi -tutkimukseen soveltamalla strategisen moni-orientaation käsitettä. Tutkimuksessa tarkastellaan brändi-, markkina-, ja yrittäjyysorientaation yhteisroolia parannettaessa brändin arvoa, bränditietoisuutta, brändin uskottavuutta, sekä taloudellista tuloksellisuutta. Ilmiön tutkiminen erityisesti pienissä ja keskisuurissa B2B-yrityksissä on tärkeää, koska (1) pk-yritysten tiedetään käyttävän moniulotteisia strategisia orientaatioita ja (2) B2B pk-yritykset näyttävät kasvavan vahvan brändin avulla huolimatta mahdollisesti vähäisestä motivaatiostaan ja vähäisistä resursseistaan tehdä brändäämis-toimenpiteitä. Tutkimuksen tuloksia voidaan hyödyntää kehitettäessä B2B pk-yritysten brändistrategiaa. Tutkimuskysymykseen vastataan kolmen artikkelin avulla. Ensimmäinen artikkeli tarkastelee teoreettista taustaa brändi-, markkina-, ja yrittäjyysorientaatioiden interaktiolle eli yhdysvaikutukselle. Kyseisen artikkelin tulosten perusteella valittiin tarkasteluun kaksi näkökulmaa yhdysvaikutukseen. Nämä ovat hybridi interaktio ja moderoiva interaktio, joita käsitellään toisessa ja kolmannessa artikkelissa. Ensimmäisessä artikkelissa käytettiin systemaattisen kirjallisuusanalyysin menetelmää. Toisessa ja kolmannessa artikkelissa aineistona oli 250 suomalaisen B2B pk-yrityksen kyselyaineisto, jonka analyysissä hyödynnettiin regressioanalyysiä käsitteiden välisten suhteiden tarkasteluun. Tulokset osoittavat brändi- ja markkinaorientaation muodostaman strategisen hybridi-orientaation parantavan bränditietoisuutta, brändin uskottavuutta sekä taloudellista tuloksellisuutta. Tulokset eivät kuitenkaan sulje pois moderoivaa interaktiota brändi-, markkina- ja yrittäjyysorientaation välillä brändin arvon lisäämiseksi. Väitöskirja on ensimmäisiä tutkimuksia, joissa empiirisesti tarkastellaan strategisen moni-orientoitumisen käsitettä B2B- brändeihin liittyen. Tulokset kannustavatkin jatkotutkimuksiin tästä näkökulmasta. Tutkimuksen lopuksi keskustellaan tulosten teoreettisista kontribuutioista ja liikkeenjohdollisista päätelmistä.
44

Influence des vulnérabilités des personnes sur l’appréciation de l’expérience de soins de première ligne

Haidar, Ola 12 1900 (has links)
L’objectif de cette thèse est d’analyser les variations dans l’appréciation de l’expérience de soins de première ligne des personnes selon leurs vulnérabilités, compte tenu des sources habituelles de soins et des contextes locaux dans le contexte d’un système universel de soins médicaux et hospitaliers. L’étude apprécie l’expérience de soins de 9 206 personnes. Leurs vulnérabilités sanitaire, biologique, matérielle, relationnelle et culturelle sont prises en compte. Les sources habituelles de soins sont divisées en trois classes : 1) n’avoir aucune source habituelle de soins; 2) avoir une source habituelle de soins de première ligne représentée par cinq modèles organisationnels des services (quatre modèles de type professionnel : à prestataire unique, de contact, de coordination et de coordination intégré, et un modèle de type communautaire); et finalement 3) avoir une source habituelle de soins autre que de première ligne. Les contextes locaux sont divisés en quatre groupes : le pourvu-indépendant, l’équilibré-coordonné, le dépourvu-dépendant et l’affluent-commerçant. La régression logistique multiple est utilisée comme stratégie d’analyse. Le premier article de la thèse permet de comprendre l’influence des vulnérabilités et de leurs interactions sur l’appréciation de l’expérience de soins. Les vulnérabilités sont généralement associées à une appréciation positive de l’expérience de soins sauf pour les personnes vulnérables culturellement. Cet effet de la vulnérabilité s’accroît souvent en présence d’une deuxième vulnérabilité, soit la vulnérabilité sanitaire. Les personnes vulnérables culturellement ont une appréciation positive plus fréquente de leur expérience de soins lorsqu’elles sont aussi vulnérables sanitairement. Le second article permet, quant à lui, de comprendre l’effet modérateur des sources habituelles de soins sur la relation entre les vulnérabilités et l’appréciation de l’expérience de soins. Les personnes vulnérables matériellement et relationnellement ont une appréciation positive plus fréquente de leur expérience de soins surtout lorsqu’elles utilisent une source habituelle de soins de première ligne. Cette appréciation est la plus fréquente pour le modèle professionnel de prestataire unique et la moins fréquente pour le modèle professionnel de contact. C’est dans le troisième article que nous nous intéressons à l’effet modérateur des contextes locaux sur la relation entre les vulnérabilités et l’appréciation de l’expérience de soins. Les contextes locaux sont généralement associés à une appréciation positive plus fréquente de l’expérience de soins des personnes vulnérables, sauf les personnes vulnérables culturellement. Cette appréciation est la plus fréquente pour le contexte équilibré-coordonné et la moins fréquente pour les contextes dépourvu-dépendant et affluent-commerçant. Le quatrième et dernier article analyse l’effet modérateur de l’interaction entre la source habituelle de soins et le contexte local sur la relation entre les vulnérabilités et l’appréciation de l’expérience de soins. Les personnes vulnérables culturellement ont une appréciation positive plus fréquente de l’expérience de soins lorsque la source habituelle de soins est du type professionnel de prestataire unique dans deux contextes locaux : le pourvu-indépendant et le dépourvu-dépendant. Cette appréciation est moins fréquemment positive lorsqu’elle est du type professionnel de contact et de coordination intégré et du type communautaire dans l’un ou l’autre des contextes locaux : le dépourvu-dépendant et l’affluent-commerçant. L’étude démontre que les personnes vulnérables favorisent la pratique solo et que l’abondance des ressources au niveau local n’est pas garant d’une meilleure appréciation de l’expérience de soins. Il faut considérer l’interdépendance entre les facteurs individuels, organisationnels et contextuels pour mieux comprendre l’appréciation de l’expérience de soins. / The objective of this thesis is to analyze variations in persons’ appreciation of their experience of primary care based on their vulnerabilities when the usual sources of care used and local contexts within which the care is obtained are considered, all within the frame of a universal system of hospital and physician services. We appreciated the experience of primary care of 9 206 persons. At the same time, the health related, biological, material, relational and cultural vulnerabilities of the users of the services are evaluated. Also, a classification into three categories of usual sources of care is used : 1) no usual source of care, 2) a usual source of primary care identified in a taxonomy of five organizational models (four models of professional types, the unique provider, the contact, the coordination and the integrated coordination, and a fifth model of community type), and finally 3) a usual source of care not of the primary level. In addition, a taxonomy of four groups of local contexts is used : the provided-independent, the balanced-coordinated, the deprived-dependent and the affluent-trader. Multiple logistic regression analyses were carried out. The first article of the thesis elaborates on the influence of the vulnerabilities of persons and their interactions on the appreciation of the experience of care. It reveals that persons’ vulnerabilities are generally associated with a positive appreciation of the experience of care, except for the culturally vulnerable persons. This positive effect of vulnerability on appreciation increases in the presence of a second vulnerability, especially the health-related vulnerability. Culturally vulnerable persons have a more frequent positive appreciation of their experience of care if they are also vulnerable in their health. The second article features an analysis of the moderating effect of the usual sources of care on the relationship between different vulnerabilities and the appreciation of the experience of care. The main finding is that materially and relationally vulnerable persons have a more frequent positive appreciation of their experience of care when they use a usual source of primary care. This positive appreciation is the most frequent for the professional unique provider model and the least frequent for the professional contact model. In the third article, we focus on the moderating effect of the local contexts on the relationship between the vulnerabilities and the appreciation of the experience of care. The positive appreciation of the experience of care by the vulnerable persons is the highest, when care is obtained in the balanced-coordinated context except for the culturally vulnerable persons. Meanwhile, the positive appreciation is the least for care obtained in the affluent-trader or provided-independent context. The fourth and last article focuses on the analysis of the moderating effect of the interaction between the usual sources of care and the local contexts on the appreciation of the experience of care based on vulnerabilities. The main finding is that usual sources of care are not associated with the same appreciation of the experience of care in all the local contexts for culturally vulnerable persons. However, they have a less frequent positive appreciation when they use the professional contact and integrated coordination models or the community model in the deprived-dependent or affluent-trader context. This study shows that vulnerable people favor solo practice and that the abundance of resources at the local level does not guarantee a better appreciation of the experience of care. The interdependence of individual, organizational, and contextual factors must be considered to better understand the appreciation of the experience of care.
45

Acceptans och användning av wearables : En surveyundersökning om hur användningen av wearables i träning kan förklaras med Unified theory of acceptance and use of technology (UTAUT)

Visnapuu, Kaspar, Hasselqvist Haglund, Jakob January 2021 (has links)
Wearables som teknologi inom träning är ett etablerat koncept och många använder sig av dessa bärbara enheter. Statistik från Världshälsoorganisationen (WHO) visar att 23% av alla vuxna inte är tillräckligt fysiskt aktiva och forskning visar även på att många slutar använda sina wearables. Samtidigt har det gjorts få studier som undersöker dem faktorer som får användarna att acceptera teknologin. Denna studie kommer med utgångspunkt i UTAUT-modellens konstrukt och demografiska variabler, studera svenskatalande användares acceptans av deras wearable i träning. Den data som studien bygger på samlades in genom en surveyundersökning och analyserades med statistiska metoder. Resultatet av den kvantitativa studien påvisade att intentionen till att använda en wearable i träning har störst påverkan på den faktiska användningen. Intentionen påverkas främst av förväntad prestanda. / Wearable fitness technology is a well known concept, with plenty of users. Statististics from the WorldHealthOrganization show that 23% of all adults do not exercise enough. Other studies have shown that many users stop using their wearable devices, as well as the fact that earlier studies have not focused on explaining acceptance and intention to use wearables in fitness. Following study is based on the constructs and moderating variables of the UTAUT-model and implies to investigate wearables acceptance in fitness of swedish speaking people. The data was gathered by a survey and was analysed using statistical methods. We found that Behavioral intention explained Use behaviour, and the intention to use wearable in fitness was mostly affected by Performance Expectancy.
46

Ägarstrukturens modererande effekt på sambandet mellan kapitalstruktur och företagsvärde : En kvantitativ studie på börsnoterade företag i Sverige / The Moderating Effect of Ownership Structure on the Relationship Between Capital Structure and Firm Value : A Quantitative Study of Listed Companies in Sweden

Agrell Gustafsson, Hanna, Larsson, Frida January 2021 (has links)
Syfte Studien avser att undersöka ägarstrukturens modererande effekt på sambandet mellan kapitalstruktur och företagsvärde. Utifrån resultatet presenterat i denna studie nås en djupare förståelse för hur företagetsstyrning av ägarstruktur och kapitalstruktur påverkar företagsvärdet. Metod Undersökningen är gjord enligt kvantitativ forskningsmetod. Studien baseras på 263 företag noterade vid main market på Nasdaq Stockholm, sett över åren 2017–2019. Sekundärdata hämtas och analyseras med hjälp av statistiska modeller. Resultat diskuteras med stöd av teoretisk referensram. Slutsats Studiens empiriska resultat visar att ägarstruktur och kapitalstruktur har en signifikant negativ inverkan på företagsvärde. Däremot har ägarstrukturen en icke-signifikant effekt på sambandet mellan kapitalstruktur och företagsvärde. Studien kan därför inte bekräfta att kontrollägare har en väsentlig inverkan på ledningens finansieringsbeslut.  Studiens bidrag Studien visar att ägarstruktur och kapitalstruktur var för sig kan användas som styrmedel för att nå ett högt företagsvärde. Området är outforskat för företag noterade vid main market på Nasdaq Stockholm. Studien ger därför empiriskt underlag för hur dessa företag i praktiken bör styra ägarstruktur och kapitalstruktur för att maximera företagsvärdet. Studien finner dock inget bevis för ägarstrukturens modererande effekt på sambandet mellan kapitalstruktur och företagsvärde. / Purpose The study aims to examine the moderating effect of ownership structure on the relationship between capital structure and firm value. Based on the results presented in this study, a deeper understanding is reached of how companies' governance of ownership structure and capital structure affects firm value. Method The survey is conducted according to a quantitative research method. The study is based on 263 companies listed on the main market on Nasdaq Stockholm over the years 2017-2019. Secondary data is retrieved and analyzed using statistical models. Results are discussed on the basis of a theoretical frame of reference. Conclusion The empirical results of this study show that ownership structure and capital structure have a significant negative effect on firm value. On the other hand, ownership structure has a non-significant effect on the relationship between capital structure and firm value. Therefore, this study can not confirm that control owners have a significant impact on financing decisions made by management. Contribution This study shows that ownership structure and capital structure separately can be used as instruments to achieve high firm value. This is an unexplored area for companies listed on the main market on Nasdaq Stockholm. Therefore, this study provides an empirical basis for how these companies in practice should govern ownership structure and capital structure in order to maximize firm value. However, the study found no evidence of the moderating effect of ownership structure on the relationship between capital structure and firm value.
47

A framework for determining the adoption of new services in the South African mobile telecommunications market

Smith, Neil Wesley 02 1900 (has links)
Abstract in English, Afrikaans and Zulu / The aim of this study was to determine the key factors which explain the adoption of mobile data services in South Africa and incorporate them into an explanatory framework that can be used to indicate whether a new mobile data service that is introduced into the South African Mobile Market will be successful. Additionally, it shows that the current usage of mobile data services in South Africa supports the framework. The research used a design based on a mixed methods methodology. The research was conducted using a literature survey and two research phases. The literature survey was an extensive review of communication technology adoption frameworks and all the possible factors of adoption. This literature survey was also used to develop the discussion document which was used as the guidelines for the Phase 1 interviews. The interviews were with experts in the telecommunications market in South Africa and were used to determine the key drivers of adoption and possible moderating factors of mobile data services. From those interviews a preliminary model was proposed. Phase 2 was a market survey which tested the framework and moderating factors in different metropolitan areas as well as examined the current usage of mobile data services. The statistical analysis used in determining the framework incorporated Descriptive Statistics, Factor Analysis, using Principal Axis Factoring, and Structural Equation Modelling. The framework, which was based on the Technology Acceptance Model, introduced two new constructs. The first new construct was the Mobile Service Providers Marketing Tactics and the second was Social Pressure and Aspirational Value. The two constructs combined can be used to explain why mobile service providers with low cost strategies are not successful. Demographic factors such as Age were found to influence the adoption as well as Socio-economic factors such as Income. Personal factors such as Technical Knowledge, Ability and Skills and Attitude towards Technology were also found to influence adoption. Geographical location was found to be the most important moderating factor. The current mobile data usage supported the framework. The results of data usage highlighted the fact that nearly 50% of the study’s participants spent over 4 hours per day interacting with their mobile devices and that the participants from Gauteng spent more than 2½ times on mobile services than those in the other metropolitan municipalities of Cape Town and eThekwini / Die doel van hierdie studie was om die sleutelfaktore te bepaal wat die aanneming van selfoondatadienste in Suid-Afrika verklaar, en hulle te verenig in ʼn raamwerk waarmee aangetoon kan word of ʼn nuwe selfoondatadiens die Suid-Afrikaanse selfoondatamark suksesvol sal betree. Afgesien hiervan dui hierdie studie aan dat die huidige gebruik van selfoondatadienste in Suid-Afrika die geldigheid van die voorgestelde raamwerk bevestig. ʼn Mengsel van metodes is in die navorsing toegepas. Die navorsing het uit ʼn literatuuroorsig en twee navorsingsfases bestaan. Die literatuuroorsig het ʼn deurtastende oorsig van die raamwerke vir die aanneming van kommunikasietegnologie en alle moontlike faktore daarvoor behels. Uit die literatuuroorsig is die besprekingsdokument saamgestel wat as riglyn gedien het vir die onderhoude in fase 1 van die navorsing. Onderhoude is met kundiges uit die Suid-Afrikaanse telekommunikasiebedryf gevoer om die belangrikste dryfvere vir aanneming en moontlike remfaktore ten opsigte van selfoondatadienste te bepaal. ʼn Voorlopige model is op grond van die onderhoude aangebied. Fase 2 het ʼn markopname behels waarin die raamwerk en remfaktore in verskeie metropolitaanse gebiede getoets en die huidige gebruik van selfoondatadienste ondersoek is. Die statistiese analise waarop die raamwerk berus, het bestaan uit beskrywende statistiek, faktorontleding met behulp van hoofasfaktorering, en struktuurvergelykingsmodellering. Twee nuwe konstrukte het uit die raamwerk wat op die tegnologieaanvaardingsmodel gegrond was, gespruit. Die eerste was selfoondiensverskaffers se bemarkingstrategieë en die tweede sosiale druk en aspirerende waarde. Saam verklaar die twee konstrukte waarom selfoondiensverskaffers wat laekostestrategieë volg, misluk. Daar is bevind dat demografiese faktore soos ouderdom, en sosiaal-ekonomiese faktore soos inkomste, aanneming beïnvloed. Volgens die bevindings word aanneming eweneens bepaal deur persoonlike faktore soos tegniese kennis, vermoë en vaardighede asook houding jeens tegnologie. Daar is bevind dat geografiese ligging die belangrikste remfaktor is. Die huidige selfoondatagebruik bevestig die geldigheid van die raamwerk. Die uitslag van datagebruik benadruk die feit dat byna 50% van die deelnemers aan die studie langer as vier uur per dag met hulle selfone doenig is, en dat deelnemers in Gauteng twee en half keer meer as deelnemers in die metropolitaanse munisipaliteite van Kaapstad en eThekwini aan selfoondienste bestee. / Inhloso yalolu cwaningo bekuwukuthola izinto ezibalulekile ezichaza ukwamukelwa kwezinsiza zamadatha amaselula eNingizimu Afrika nokuzifaka ohlakeni oluchazayo olungasetshenziswa ukukhombisa ukuthi ngabe insiza entsha yedatha ethulwe emakethe yamaselula eNingizimu Afrika izophumelela. Ngaphezu kwalokho, kukhombisa ukuthi ukusetshenziswa kwamanje kwezinsiza zedatha yamaselula eNingizimu Afrika kuyalusekela uhlaka. Ucwaningo lusebenzise umklamu osuselwe ezindleleni zokwenza ezixubile. Ucwaningo lwenziwe kusetshenziswa ucwaningo lwezincwadi kanye nezigaba ezimbili zocwaningo. Ucwaningo lwezincwadi belungukubuyekezwa okubanzi kokwamukela kwenzinhlaka zobuchwepheshe kwezokuxhumana kanye nazo zonke izici ezingenzeka ukuthi zamukelwe. Lolu cwaningo lwezincwadi lusetshenzisiwe futhi ukuthuthukisa umqulu wezingxoxo osetshenziswe njengezinkombandlela zokuxoxisana nabantu besigaba 1. Izingxoxo ebezinazo bezingochwepheshe emakethe yezokuxhumana eNingizimu Afrika futhi zasetshenziselwa ukuthola izidingongqangi zokwamukelwa kanye nezici zokulingisanisa kwezinsiza zamadatha amaselula. Kulezo zingxoxo, kuphakanyiswe isifaniselo sokuqala. Isigaba 2 bekungukucwaningo lwezimakethe oluhlola uhlaka kanye nezici zokulinganisa ezindaweni ezahlukahlukene zedolobha kanye nokuhlola ukusetshenziswa kwamanje kwezinsiza zedatha yamaselula. Ukuhlaziywa kwezibalo okusetshenzisiwe ekunqumeni uhlaka lufake izibalo ezichazayo, ukuhlaziya izakhi, kusetshenziswa izisekelo eziyinhloko zokuphamba, kanye nesifaniselo sokulinganisa esihlelekile. Uhlaka, olwalususelwa kusifaniselo sokwamukela ubuchwepheshe, lwethule izakhiwo ezimbili ezintsha. Isakhiwo esisha sokuqala kwakungamacebo wokukhangisa wabahlinzeki bezinsiza zamaselula futhi owesibili kwakuyingcindezi yomphakathi nenani lesifiso. Lezi zakhiwo zombili ezihlanganisiwe zingasetshenziswa ukuchaza ukuthi kungani abahlinzeki bezinsizakalo zamaselula abanamasu ezindleko eziphansi bengaphumeleli. Izici ezithinta abantu ezinjengobudala zitholakele ukuthonya ukwamukelwa kanye nezici zezomnotho nezenhlalo ezifana nomholo. Izici ezithinta umuntu ngqo ezifana nolwazi lwezobuchwepheshe, ukwazi ukwenza kanye namakhono, nesimo sengqondo maqondana nezobuchwepheshe zatholakala zithonya ukwamukelwa. Indawo yendawo yatholakala njengesici sokulinganisa esibaluleke kakhulu. Ukusetshenziswa kwedatha yeselula yamanje kusekele uhlaka. Imiphumela yokusetshenziswa kwedatha igcizelele iqiniso lokuthi bacishe babe ngama-50% ababambe iqhaza kulolu cwaningo bachithe isikhathi esingaphezu kwamahora amane ngosuku bexhumana nemishini yabo yamaselula nokuthi ababambiqhaza abavela eGauteng bachithe izikhathi ezingaphezu kwezingu-2½ kuzinsiza zamaselula kunalabo bakwamanye amadolobha amakhulu aseKapa naseThekwini. / Business Management / D.B.L.
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Idea-Generation: Exploring a Co-creation Methodology Using Online Subject Matter Experts, Generative Tools, Free Association, and Storytelling During the Pre-Design Phase

Ung, Teresa 31 August 2009 (has links)
No description available.

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