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11	How could cosmetic companies use social media in times of crisis? Busatlija, Emina, Land, Mia-Berentje, Mathieu, Anne Nathalie January 2014 (has links) Purpose This thesis aims to provide guidelines for cosmetic companies on how to use social media in times of crisis. Background In today’s society, cosmetic companies can face crises that can vary according to their level of impact and their level of controllability. These crises can go viral and reach a huge amount of stakeholders since social media can take on many different forms such as Facebook, Twitter, and YouTube. It is important to know how to manage these different com- munication tools and it is even more crucial in times of crisis. However, social media and the cosmetic industry have not been combined in previous studies. Therefore, it is beneficial for cosmetic companies to have guidelines on how to use social media in times of crisis. Method The method is based on an inductive approach. Benchmarking case studies reflect crises that occurred in industries other than the cosmetic industry. The findings from the case studies are then complemented with a chosen company representative from the cosmetic industry. Finally, a semi-structured interview has been conducted to balance the research and add new valuable information to the investigation. Conclusion Based on the results of the analysis, the authors of the thesis have been able to provide guidelines to cosmetic companies on how to use social media in times of crisis. These guidelines are divided into two parts: the first part advises guidelines to follow while the second part recommends factors to avoid on social media. Crisis management Social media Facebook YouTube Twitter Nestlé Air France British Petroleum Cosmetic Industry Oriflame
12	Koncept HR business partnerství v českém prostředí / The concept of HR business partnerships in the Czech Republic Cincibusová, Jana January 2015 (has links) The diploma thesis deals with the concept of HR business partnerships in Czech companies. The aim of this thesis is to describe, analyze and evaluate the level of implementation of HR business partnering in selected companies. Theoretical section defines concept of product placement followed by look into its historical development. Practical section of this study presents executed research in two selected companies that have already implemented this concept. The chosen method is qualitative analysis based on interviews with company managers followed by evaluation, comparison and suggestions for improvement of the whole concept of HR business partnerships. Key words HR business
13	Creating Shared Value: Ett nytt fenomen eller en naturlig utveckling av Corporate Social Responsibility? : En fallstudie av Länsförsäkringar Bergslagen / Creating Shared Value: A new phenomenon or a natural development of Corporate Social Responsibility? : A case study of Länsförsäkringar Bergslagen Sundberg, Thom, Viel Lamare, Philippe January 2011 (has links) No description available. Creating Shared Value Corporate Social Responsibility CSV CSR Länsförsäkringar Bergslagen Nestlé and sustainable development Creating Shared Value Corporate Social Responsibility CSV CSR Länsförsäkringar Bergslagen Nestlé och hållbar utveckling Business studies Företagsekonomi
14	The Impact of Customer Orientation on the Business Strategies: the Customisation Case of Nestlé on French and Chinese Dairy Markets Mignon, Ingrid, He, Hui January 2005 (has links) <p>Background: As Porter’s diamond (1990) suggested, the business environment highly influences firms’ strategies. Today, most of the companies have to decide their strategy depending from a worldwide business environment. Yet, strategy researches and the growing importance of marketing for business success also show that customer dimension must be taken into consideration. On some markets and in certain industries, the offer is much higher than the demand and then, companies need to attract customers. On the national level, companies multiply customer surveys in order to reach their expectations. On the global level, this is more complicated. Adaptation seeks to customise product offerings to be more tailored to a particular culture’s needs and tastes, and thus, can gather a greater market share than would be allowed by offering only a standardised product. In this thesis, we decide to look deeper at industry circumstances, corporation’s customisation strategies and competitive advantages of customisation in order to know whether companies can use customisation to be more profitable. We also want to investigate how the development situation of the industry and the function of customer orientation influence the company’s strategies; and how companies use their customer adaptation strategies to adapt their products and marketing to local markets. </p><p>Purpose: The purpose of our work is to develop companies’ awareness on the effects of customisation and of adapting their products to customer behaviours by developing customers’ point of view and by comparing it to companies’ strategies. </p><p>Results: According to the research results, Nestlé has adopted the customised strategies to adapt to French and Chinese dairy markets. Based on the Sheth’s model, we refined a new model by completing Sheth’s one with two dimensions - customer focus dimension and market type dimension. We characterised the customer orientation strategy and the standardisationstrategy, which are the two principal choices the companies need to do regarding the product design. Moreover, to add a new element in those well-known strategies, we introduced a nuance into the corporate strategies depending on the aiming market situation.</p> Social sciences Customer orientation customisation corporate marketing strategy Nestlé French/Chinese Dairy market SAMHÄLLSVETENSKAP SOCIAL SCIENCES SAMHÄLLSVETENSKAP
15	The Impact of Customer Orientation on the Business Strategies: the Customisation Case of Nestlé on French and Chinese Dairy Markets Mignon, Ingrid, He, Hui January 2005 (has links) Background: As Porter’s diamond (1990) suggested, the business environment highly influences firms’ strategies. Today, most of the companies have to decide their strategy depending from a worldwide business environment. Yet, strategy researches and the growing importance of marketing for business success also show that customer dimension must be taken into consideration. On some markets and in certain industries, the offer is much higher than the demand and then, companies need to attract customers. On the national level, companies multiply customer surveys in order to reach their expectations. On the global level, this is more complicated. Adaptation seeks to customise product offerings to be more tailored to a particular culture’s needs and tastes, and thus, can gather a greater market share than would be allowed by offering only a standardised product. In this thesis, we decide to look deeper at industry circumstances, corporation’s customisation strategies and competitive advantages of customisation in order to know whether companies can use customisation to be more profitable. We also want to investigate how the development situation of the industry and the function of customer orientation influence the company’s strategies; and how companies use their customer adaptation strategies to adapt their products and marketing to local markets. Purpose: The purpose of our work is to develop companies’ awareness on the effects of customisation and of adapting their products to customer behaviours by developing customers’ point of view and by comparing it to companies’ strategies. Results: According to the research results, Nestlé has adopted the customised strategies to adapt to French and Chinese dairy markets. Based on the Sheth’s model, we refined a new model by completing Sheth’s one with two dimensions - customer focus dimension and market type dimension. We characterised the customer orientation strategy and the standardisationstrategy, which are the two principal choices the companies need to do regarding the product design. Moreover, to add a new element in those well-known strategies, we introduced a nuance into the corporate strategies depending on the aiming market situation. Social sciences Customer orientation customisation corporate marketing strategy Nestlé French/Chinese Dairy market SAMHÄLLSVETENSKAP SOCIAL SCIENCES SAMHÄLLSVETENSKAP
16	Another Brick in the Wall: Public Space, Visual Hegemonic Resistance, and the Physical/Digital Continuum Gilmore, Daniel 16 July 2012 (has links) In this thesis I will demonstrate that there is a similarity between the use of physical walls and digital walls as means of ideological dissemination by power structures as well as socio-political protesters. Also, I will show that their use in this manner not only changes the way that both function ideologically, but also changes the environment that these walls are created/exist in as well. The first case study will analyze Banksy’s employment of carnivalesque graffiti as a means of protest. The second case study will analyze the use of digital public space and “walls” created within social media as tools of protest, paralleling the earlier examples pertaining to the physical walls of public space. The third case study will look at the employment of the digital “walls” of Facebook and Twitter in conjunction with the use of public space in Cairo and its role in the 2011 Egyptian Revolution. Socio-political protest Public space Banksy Egyptian Revolution Social media Nestlé Facebook Twitter Carnivalesque Graffiti Visual hegemonic resistance
17	Vliv zavedení konceptu Corporate Social responsibility a Creaiting Shared Value na spotřební chování zákazníků ve vybrané firmě / The impact of implementation of the concept Corporate Social Responsibility and Creating Shared Value on customer behavior at Nestlé Česko, s. r. o. Krejčová, Jitka January 2014 (has links) This thesis deals with the practical implementation of the concept of Corporate Social Responsibility (CSR) and Creating Shared Value (CSV) into the business activities of Nestlé Česko, s. r. o. The thesis offers a brief introduction of the two mentioned concepts, their basic principles and implementation process. The application is shown at Nestlé example, this company is devoting to the area of Corporate Social Responsibility and Creating Shared Value for a long time. The thesis provides basic overview of the Nestlé activities in this area. In the second half of this paper are presented the results of the own questionnaire about customers behavior, their decisions, their awareness of CSR and CSV and brands of mentioned company. The aim is to determine whether the implementation of these concepts positively affects consumers and customers when purchasing food products of company Nestlé.
18	Vývoj nového produktu jako projekt ve společnosti Nestlé Česko s.r.o. / New product development as a project in Nestlé Česko s.r.o. Tichánková, Veronika January 2010 (has links) My diploma thesis is about New product development procedure in Nestlé Česko, especially for confectionary products. Objective of the thesis is to map and evaluate the process of new product development in Nestlé Česko and give proposals for the improvement of the whole process. At the beginning I'm explaining the theory of project management, including terms like: project, project lifecycle, project management. Then in chapter 2 you can find metodology of project management, including the most known standards of project management. After that is the chapter regarding company Nestlé Česko and its characteristics. In practical part of the thesis I'm describing New product development procedure in Nestlé Česko and at the end of diploma thesis there are my proposals to improvement of New product development procedure in Nestlé Česko.
19	Marketing v Mali / Marketing in Mali Keita, Yaya January 2009 (has links) This thesis deals with marketing policies, which companies in Mali commonly implement and what should they properly execute to achieve their business goals. It is characterized by access to the use of marketing tools of local and foreign companies, accompanied by his criticism. The thesis has three basic parts. The first part deals with the marketing environment, in which ongoing implementation of marketing activities in Mali is described. This section should help potential companies to understand Malian culture, its demographic structure, economic situation, political system and business environment. The second part deals with the marketing policies, namely production, distribution, pricing and communication, used by local and foreign companies operating in Mali. The third part is devoted to the marketing policies of a particular company, namely Nestlé France, operating in Mali and in France. The company Mali Lait SA was used for comparison. This company also operates in Mali and in the same market sector as Nestlé France.
20	Evangeliar. Aarbechtsgrupp "Iwwersetzung vun der Bibel op Lëtzebuergesch" (2009) : Luxembourg : Archevêché / Saint-Paul : considérations historiques, théologiques et exégétiques appliquées à la traduction de l'évangéliaire en luxembourgeois / Evangeliar. Work-group 'Translation of the Bible into Luxembourgish' (2009) : Luxembourg : Archbishopric / Saint-Paul : historical, theological and exegetical considerations applied to the translation of the evangeliary into Luxembourgish Biver-Pettinger, Francoise 24 September 2015 (has links) En 2009 fut édité l’Evangeliar, la première traduction en luxembourgeois des évangiles lus pendant la liturgie de l’Église latine. Dans l’introduction, la présente thèse décrit le contexte historique, ecclésial et national, et la situation des langues dans laquelle les fidèles catholiques ont pratiqué leur religion de 1815 à nos jours. Ensuite, cette étude s’enquiert de l’influence de l’institution Église sur les traductions bibliques liturgiques actuelles, y compris l’Evangeliar. Cette influence peut s’exercer par le Magistère, par la tradition scripturaire ou par l’usage liturgique.Dans le deuxième chapitre, la traduction de Mc 1, 1-45 est revue verset par verset pour discuter la méthode et les critères retenus dans son élaboration. Ceci afin de déceler les pièges linguistiques, exégétiques, théologiques, voire culturels et de sonder les limites d’une traduction des évangiles en luxembourgeois. Dans la conclusion, où convergent les différentes pistes suivies dans la thèse, sont intégrés certains éléments en vue d’une recherche ultérieure sur la traduction de μετανοέω et de μετάνοια en général et dans l’Evangeliar plus particulièrement. / In 2009, the Evangeliar was published in Luxembourgish for the first time, containing the most-read Gospels of the Roman-Catholic liturgical tradition.In the introductory part, this thesis describes the historical, ecclesiastical, national, as well as linguistic background within which the faithful practised their religion from 1815 to the present day. Following on from there, it elucidates the influence of the Roman-Catholic church, as an institution, on contemporary biblical and liturgical translations, including the Evangeliar. This influence can originate from within the practice of Magisterium, scriptural tradition, or liturgical usage.In the second chapter, the translation of Mark 1, 1-45 is revised verse for verse in order to discuss the method as well as the criteria used in its development, with the aim of revealing traps of various kinds: linguistic, exegetical, theological, maybe even cultural, and furthermore to sound out the limitations of a translation into Luxembourgish of the Gospels. The conclusion, in which the various inquiry elements converge, also contains several elements conducive to further research on the translation of μετανοέω and of μετάνοια in general and in the Evangeliar in particular. Concordance, Critères Evangeliar Évangiles Influence Jérôme Liturgiam authenticam Luc Luxembourgeois Magistère Marc Matthieu Méthode Nestlé-Aland Synopse Tradition scripturaire Traduction biblique Traduction liturgique de la Bible Usage liturgique Vocabulaire théologique traditionnel Vulgate Μετανοέω Μετάνοια Concordance Criteria Evangeliar Gospels Influence Liturgiam authenticam Luke Luxembourgish Magisterium Mark Matthew Method Nestlé-Aland Scriptural tradition St. Jerome Synopsys Liturgical translation of the Bible Liturgical usage Traditional theological vocabulary Vulgate Μετανοέω Μετάνοια 243 248.4 439

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