El propósito de este proyecto es presentar un nuevo e innovador modelo de negocio para lograr escalabilidad en el tiempo. Debido a la pandemia del Covid-19, casi todos los aspectos de la educación han cambiado a la vez. Hoy en día, el concepto de aula está sentado detrás de una pantalla de computadora en casa, sin embargo, muchas personas vieron esto como una oportunidad para tomar cursos en línea y aumentar sus conocimientos profesionales. Por lo tanto, el modelo de negocio propuesto es una escuela de idiomas en línea, donde los estudiantes mejorarían sus habilidades de comunicación oral en inglés, alemán, portugués o español a través de cursos flexibles de conversación con hablantes nativos o altamente avanzados. Nuestro principal público objetivo son hombres y mujeres de 18 a 35 años, que quieran mejorar sus habilidades para hablar en un segundo idioma previamente aprendido. Para llegar al público objetivo de manera más eficaz, las estrategias se centrarán en plataformas de redes sociales como Instagram y Facebook, y en el sitio web del proyecto. Además, se validó el potencial del proyecto a través de diferentes experimentos con usuarios potenciales. Los resultados obtenidos muestran una respuesta positiva del mercado objetivo debido a la flexibilidad del servicio y el método de enseñanza. / The purpose of this project is to present a new and innovative business model to achieve scalability through time. Due to the Covid-19 pandemic almost every aspect of education has changed at once. Nowadays the concept of classroom is sitting behind a computer screen at home. However many people saw this as an opportunity to take online courses to increase their profesional knowledge. Therefore the proposed business model is an online language school, where the students would improve their oral communication skills at english, german, portuguese or spanish through flexible courses of speaking with native or highly advanced speakers. Our main target audience are men and women from 18 to 35 years old, who want to improve their speaking skills in a second language previously learned. To reach the target audience more effectively the strategies will be focus on social media platforms like Instagram and Facebook, and on the website of the project. In addition, the potencial of the project was validated through different experiments with potencial users. The obtained results shows a positive response of the target market due to the flexibility of the service and the teaching method. / Trabajo de investigación

La educación a distancia o e-learning ha tomado mayor notoriedad durante los últimos años y se ha potenciado aún más gracias a la tecnología dejando a lado la educación tradicional. Ello ha permitido que muchas personas se inscriban en un curso sin importar las barreras de espacio y tiempo, por lo cual, muchos jóvenes y adultos puedan trabajar y potenciar sus conocimientos otorgándoles la facultad de crecer dentro de sus empresas en la cual laboran e incluso emprender nuevos negocios. En este contexto, la investigación tiene como objetivo estudiar la satisfacción que presentan los jóvenes dentro de las comunidades virtuales a base de la experiencia, expectativa y usabilidad que tienen sobre los cursos e-learning. El cual se realizará mediante un estudio de tipo correlacional, con un enfoque cuantitativo y de carácter concluyente, la cual se tomará como muestra a 400 estudiantes limeños que se hayan inscrito por lo menos en 1 curso virtual. / Distance education or e-learning has gained greater notoriety in recent years and has been further enhanced thanks to technology, leaving aside traditional education. This has allowed many people to enroll in a course regardless of the barriers of space and time, for which many young people and adults can work and enhance their knowledge, giving them the ability to grow within their companies in which they work and even undertake new business. In this context, the research aims to study the satisfaction that young people present within virtual communities based on the experience, expectation and usability that they have on e-learning courses. Which will be carried out through a correlational study, with a quantitative and conclusive approach, which will be taken as a sample of 400 Lima students who have enrolled in at least 1 virtual course. / Trabajo de investigación

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In the last decade, development of Information and Communication Technology (ICT) thatsupports online learning has increased the demand for e-learning and Massive Open OnlineCourses (MOOCs). Despite their increased popularity, MOOCs are struggling with highdropout rates and only a small percentage of learners complete the courses they enrolled in. Thepurpose of this thesis is to gain knowledge about MOOC learner behaviour. The aim of thestudy is to identify the motivations of learners and how these differ between learners whocompleted a course and those who dropped out. Research on MOOC learners has mostly beencarried out using a quantitative approach. While quantitative methodologies are effective inhandling the large amount of data produced by MOOCs, qualitative methods can give deeperinsights into online learners’ motivations. Therefore, this thesis employs an explanatorysequential mixed methods research, in which sentiment analysis and topic modeling of learnerreviews from the platform Coursera are further explained by qualitative interviews with MOOClearners. In the study 28,000 reviews scraped from five courses within the fields of data sciencewere analyzed and ten interviews were held with learners who either completed, dropped outfrom or both completed and dropped out from a MOOC. In the quantitative analysis nine coursefactors were found that learners wrote about: content, delivery, assessment, learning experience,tools, video material, teaching style, instructor skills and course provider. In addition, eighteenthemes were yielded from the interviews: self-discipline, just for fun, certificates, personaldevelopment, knowledge, career, time, equipment, practical exercise, interaction, instructor,reality, structure, external material, cost, community, degree of difficulty and other. In thediscussion the empirical findings are reflected upon using the theoretical framework of theresearch and the literature review. The result does not reveal any differences in motivationsbetween learners who completed a course and those who dropped out, however, it does identifyfactors that caused learners’ to drop out and the topics that most negative learner reviews wereabout. This research contributes to the body of knowledge in the field of research on MOOClearner retention and motivations. The topic is relevant for research in education informaticsand for continued improvements in delivery of MOOCs.

This applied dissertation was designed to provide current information for college administrators and instructors on the use of synchronous technology in online courses—a growing area in higher education. The focus of this analysis was on student and instructor perspectives regarding experiences with synchronous technology in the online classroom setting. The researcher used surveys and interviews to glean data related to accessibility and efficiency of online learning technology, communication; instructional content, information and strategies; aspects of instructional delivery; technical support; and overall impressions. Results revealed that students are satisfied with synchronous technology in their online classes. Instructors use the synchronous web-based computer system tool as a part their instructional strategy and to enhance dialogue and interaction. However, there are technical issues that can present challenges. The findings can be used by higher education leaders to address concerns about student and instructional experiences in a non-traditional environment. Instructors are being encouraged to include synchronous activities as a part of their curriculum. The study provides an opportunity to assess and determine what works or needs improvement. Students and instructors must have the appropriate skills to navigate the technological revolution that continues to change the dynamics of the collegiate experience in the virtual classroom. It is recommended that instructors receive detailed training that will greatly enhance satisfaction and comfort levels. Not only does the instructor need the technological skills, but the ability to engage students. Students who feel a sense of community and engagement will remain active and are less likely to drop out.

El objetivo de la idea de negocio detrás de Reeco es otorgar un reconocimiento a los jóvenes y las familias peruanas que van tomando más conciencia sobre el cuidado del medio ambiente. Este proyecto genera valor en ellos porque genera contenido educativo de cursos artísticos y creativos mediante el uso de una plataforma online, con el fin de que se nutran de conocimientos como ciudadanos responsables con su entorno. Este trabajo será posible al tener como aliados estratégicos a empresas recicladores. La idea nació debido a que en estos últimos años ha habido un proceso de transformación digital en el que ha habido digitalización del comportamiento educativo de los usuarios. En adición a esto contamos con un incremento en la concientización del cuidado del medio ambiente. Es así como se forma Reeco, con la misión de cubrir estos cambios en el comportamiento y en las necesidades de la población. Bajo la perspectiva financiera del proyecto, se encuentra siendo rentable contando con un Valor Actual Neto (VAN) de 104 328 soles, una TIR de 23,39 % mayor al WACC (17, 49 %) y una PRD de menos de 5 años (4 años y 7 meses aproximadamente). / The objective of the business idea behind Reeco is to give recognition to the Peruvian youth and families locally who are becoming more conscious about the care for the environment each time. This project seeks to create value for them because it generates educational content consisting of mostly artistic and creative courses using an online platform, so that they are nurtured with knowledge as responsible citizens with their environment. These efforts are possible thanks to the forces joined with recycling enterprises. This idea was born because in recent years there has been a process of digital transformation in which there has been digitization of the educational behavior of users. In addition to this, we have an increase in awareness of caring for the environment. That is how Reeco takes place, with the mission of covering these changes in behavior and in the needs of the population. From a financial perspective, the project is profitable with a Net Present Value (NPV) of 104,328 soles, an IRR of 23,39 %, which is higher than the WACC (17,49%) and a PRD of less than 5 years (4 years and 7 months approximately). / Trabajo de investigación

Ziel des Beitrags ist, einen Überblick über aktuelle Entwicklungen und Ausprägungen von MOOCs sowie die Erfahrungen und Ergebnisse aus der Untersuchung von zwei MOOCs vorzustellen, die 2011 und 2012 durchgeführt wurden. Besondere Schwerpunkte liegen dabei auf der Bedeutung und Ausprägung der Beteiligungsformen in den verschiedenen MOOC-Formaten, der Beteiligung in den beiden untersuchten MOOCs sowie auf deren Unterschiede auch aufgrund von Veränderungen des Kursdesigns.

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