Denna studie kommer presentera resultatet av en kvantitativ undersökning där syftet var att se om Tinderanvändning påverkar individers självkänsla och om påverkan är beroende av genus. Datainsamlingen genomfördes med en online-enkät över Facebook där 102 respondenter deltog (K = 55 och M = 47). Användares uppskattade tid på Tinder var huvudvariabeln inom Tinderanvändning i denna studie och forskarna konstruerade egna frågor för att kontrollera tidsfrekvensen. För att kontrollera bakomliggande faktorer inom Tinderanvändning konstruerade forskarna egna frågor för att undersöka profilnöjdhet, Tindernöjdhet, glädje efter Tinder, högersvep och matchningar. Självkänsla mättes genom Rosenberg självkänsloformulär. Utifrån Festingers teori om social jämförelse konstruerades tre frågor om social jämförelse på Tinder. Resultatet visade att hypotes 1 Tinderanvändning har en negativ påverkan på mäns självkänsla och 2 Tinderanvändning har en positiv påverkan på kvinnors självkänsla inte stämmer, studien kunde inte bekräfta att huvudvariabeln tidsfrekvens har en påverkan på män och kvinnors självkänsla. Studien kunde fastställa att variabeln profilnöjdhet har en signifikant positiv påverkan på män och kvinnors självkänsla och det upptäcktes en könsskillnad där män påverkas starkare av profilnöjdheten. / This study will present the results of a quantitative survey where the aim was to see if Tinder use affects individuals' self-esteem and if the effect is dependent on gender. The data collection was carried out with an online survey via Facebook in which 102 respondents participated (F = 55 and M = 47). The user's estimated time on Tinder was the main variable of Tinder use in this study and the researchers constructed their own questions to control for time frequency. To control for underlying factors in Tinder use, the researchers constructed their own questions to examine profile satisfaction, Tinder satisfaction, happiness after Tinder, right swipes, and matches. Self-esteem was measured by the Rosenberg self-esteem scale. Based on Festinger's theory of social comparison, three questions about social comparison on Tinder were constructed. The result showed that hypotheses 1 Tinder use has a negative effect on men's self-esteem and 2 Tinder use has a positive effect on women's self-esteem are not true, the study could not confirm that the main variable time frequency has an impact on men's and women's self-esteem. The study was able to determine that the profile satisfaction variable has a significant positive impact on men's and women's self-esteem and a gender difference was discovered where men are more strongly affected by profile satisfaction.

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This thesis aims to map and describe how users of online dating servers use this medium. How do they self-present on dating sites and how do they create a profile. What is the motivation to use the online dating sites. For data collection, I chose qualitative research. As a qualitative method were used depth interviews with fourteen users of dating site Badoo. The work is divided into two parts. The first part will focus on theoretical concepts. Detail is devoted to the history of online dating, self-presentation, motivation to use online dating sites. Furthermore, the theoretical approaches discussed the relations in terms of evolutionary psychology and, ultimately, stereotypes. The second part is empirical. It deals with methodology, research questions, research strategies and especially the analysis of interviews. Based on interviews with respondents, I have developed several key categories, which are described in more detail the analytical part. This study describes the attitudes/ approach of respondents to categories such as motivation to use dating sites, self-presentation, communication and stereotypes which I have noticed in my research sample. The last part is devoted to a summary of findings and research results.

The purpose of this research study was to conduct an exploration of the dating preferences of African American women and U.S. men between the ages of 30-74 years old. This research focuses on the dating preferences and desirability of African American women and if they are influential on the high unmarried rates of African American women. A weighted stratified sampling of 2,800 personal advertisements of African American, Asian, Latino and White men and women from Match.com were collected to conduct the research. The five research hypotheses of this study were tested using frequency and percentage distribution, logistic regression and cross-tabulation models. The findings partially support the hypotheses African American women are more likely to prefer a mate with a bachelor's degree or higher and African American women are more likely to prefer a mate of the same race compared to U.S. women of other races. The findings also suggested non-African American men are less likely to have an interest in dating African American women and non-African American men, who are interested in dating African American women, are less likely to prefer women with a bachelor's degree or higher or a more socially desirable body type.

While a growing body of literature exists examining how intersecting social identities and structural organizations shape the on-campus hookup script, research examining the impact of technology on the hookup culture has been virtually nonexistent. Addressing this gap, this study adds to a current body of literature on the hookup culture and online dating by exploring how a diverse sample of young women and non-binary, femme individuals understand and negotiate interpersonal sexual scripts through the mobile dating app Tinder. Ultimately, findings from 25 in-depth interviews reveal how Tinder has shaped the sexual scripts of young adult dating into a "hybrid hookup script." Unlike the traditional college hookup culture, which centers the hookup script on fraternity parties, sexual dancing, and drinking, the hybrid hookup script reintroduces traditional dating practices, such as formal dates, into the modern sexual scripts of young adults. Specifically, the hybrid hookup script maintains the traditional gendered expectation that men initiate conversations and dates, while incorporating the patterns of drinking and the expectation of non-relational sex central to the on-campus hookup culture. Nearly all participants engaged in the hybrid hookup script to some extent; yet, women of color were overrepresented among those who eventually opted out of Tinder altogether. In particular, experiences of sexual and racial harassment created an environment in which women of color felt racially objectified and fetishized. As a result, the majority of women of color indicated that they deleted the app and did not intend to go back. Overall, results underscore how the Tinder app may be operating to rearticulate existing hierarchies of gender and race.

近年來平台商業模式與網路交友的盛行，使得許多網路交友平台應運而生。平台的收費模式不以傳統使用者付費的觀念建立，而是以整體平台的互動作為收費的考量，以較優惠或是免費的方式來吸引會引起正向跨邊網路效應的使用者加入，讓他們作為平台的被補貼方，藉此吸引平台的付費方群體加入。 本研究以雙邊平台的觀點來研究網路交友平台是如何設計讓使用者願意加入此平台、如何設計互動機制讓平台上雙方群體進行互動，如何訂定合適的管制讓使用者能方便使用並信任此平台上使用者的真實性，讓適當的顧客匯集。即使同為網路交友平台，其交友的目的、交友的模式也有所不同，因此本研究先探討各交友平台是如何設計互動模式，來促進使用者間的交流，並比較各平台的不同之處。 理解平台的互動機制後，接著探討平台的補貼準則。因為各網路交友平台的設計不同也使得補貼準則有所差異，透過文獻裡所述的補貼準則來分析平台是透過哪種方式來向使用者進行收費，以及分析使用者願意支付費用的原因。 透過幾個交友平台的個案分析，本研究觀察到雖都為網路交友平台，但是其交友的機制都會因其設計理念、交友目的而有所不同。因此本研究整理出哪些補貼準則被應用在網路交友平台上，而各交友平台如何設計收費時機在互動模式上，以理解網路交友平台的整個收費訂價的方式。 / Platform business model and online dating has become popular in recent years, therefore more and more online dating platforms are being set up. Platform pricing model is not set up by user charge alone, how users interact on the platform is also considered. Platform controller attract users who can cause positive cross-side network effect by offering them better price so that they can attract users who are willing to pay the fee. This research depends on two-side market theory to explain how online dating platforms attract users to enter their platforms, design interaction mechanism and set rules to allow users to use platforms easily. Depending on different dating purposes, every online dating platform has its own design. Therefore, this research discusses how different online dating platforms design interaction mechanism and compare the differences between them. After understanding how platforms design interaction mechanism, platform pricing model is then discussed. Every platform has its own pricing model, because of different design. This research analyzes platform pricing model by subsidy rules from previous studies, and why users are willing to pay. By analyzing several online dating platform cases, this research concludes that platforms have different interacting mechanisms because of website design purpose and user dating purpose. This research demonstrates which subsidy rules are used on online dating platform and how these platform design charge timing in order to understand online dating platform pricing model.

Eggplant Emoji is a documentary film that reveals a range of feminist perspectives on dick pics, sexting and online sexual harassment. Through intimate and hilarious interviews with women between the ages of 22 and 35, the film harnesses a collective voice that speaks back to the large and small ways patriarchy wields power in modern spaces, especially through sending unsolicited dick pics. By intertwining the testimonies of a dynamic group of female storytellers sitting amongst their close friends, the film provides candid and diverse commentary on this unique moment we are in, where the lines between private and public, online and offline are increasingly blurred. Until there are greater consequences, whether legal, social or otherwise, for men disrespecting women's choices and personal space, the domain of sexting is in a self-policing state and women are left to expend emotional labor to let men know why what they sent is unwanted or violating. Ultimately, the subjects' testimonials coalesce to provide suggestions for respectful, consensual sexting practices and fill in the gaps where sex education often neglects the importance of consent and communication altogether.

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Denna uppsats kommer att undersö̈ka hur designen och anvä̈ndandet av mobildejtingtjä̈nsten Tinder har påverkat beteenden och normer gä̈llande nä̈tdejting bland unga vuxna i Sverige. Ett huvudsyfte är att undersöka hur olika interaktionsmekanismer i Tinder påverkar synen på nätdejting och potentiella partners. Vidare undersöker vi faktorer som skiljer Tinder från övriga nätdejtingtjänster, samt vilka normer som synliggörs genom användandet av Tinder. Genom en nätbaserad enkätundersökning kunde vi samla användarupplevelser och åsikter från användare av Tinder. Baserat på materialet från enkätundersökningen utförde vi tre fokusgrupper vars syfte var att fördjupa perspektiv unga vuxna hade gällande nätdejting och Tinder. Resultatet presenteras genom att analysera data från informanterna kombinerat med teorier om användarupplevelse (User Experience), affordanser, designkvalitéer, självrepresentation, spelifiering och marknadsmetaforer. Vi kunde se åtskilliga mekanismer associerade med spelifiering i Tinder gällande design och användarbeteende. Generellt verkar också Tinderanvändare reproducera rådande könsnormer i en annars neutral och minimalistisk design. Vidare fanns marknadsmetaforer gällande nätdejting i Tinder. Tinder tycks även ha tilltalat en ny målgrupp inom nätdejting, således ansedd avslappnad och jämbördig annan social media. Kopplingen till Facebook bidrar också till en ökad tillit för självrepresantationen bland Tinderanvändare. Slutligen ser vi att den svepcentrerade “ja-eller-nej-funktionaliteten” i Tinder verkar ha skapat en standard som kommer att påverka framtida dejtingtjänster och användarupplevelser. / This report aims to examine how the design and usage of the mobile dating application Tinder has affected behaviors and norms regarding online dating amongst young adults in Sweden. One main purpose is to examine how different interaction mechanisms in Tinder affects the view of online dating and potential partners. Additionally factors that differentiate Tinder from other online dating services will be examined. Furthermore social norms that are made visible through the usage of Tinder will be addressed. By creating an online survey it was possible to retrieve user experiences of Tinder usage and opinions about Tinder and online dating. Based on material from the survey three focus group interviews were conducted, which gathered different perspectives young adults had regarding online dating and Tinder. The conclusion will be presented by analyzing the data from the informants combined with theories such as User Experience, affordances, design qualities, self representation, gamification and market metaphors. Several mechanism associated with gamification were found in Tinder regarding design and user behavior. The Tinder users in general also seem to reproduce current gender norms in an otherwise neutral and minimalistic design. Furthermore market metaphors were found regarding online dating in Tinder. Additionally Tinder seems to target a new group of users in online dating, accordingly considered as ”laid-back” and equal to other social media. The connection to Facebook also contributes to an increased trust towards the self representation of Tinder users. Finally the swipe centered “yes-or-no-functionality” of Tinder seems to create a standard that will affect future dating services and User Experience.