I have in my thesis performed a survey that builds on interviews of five former students at Mediepedagogiskt Center (Mpc) that is located at Sundsta-Älvkullegymnasiet in Karlstad which is incorporated into Karlstads-Hammarö comprehensive upper secondary school. The sample group of students all has various withdrawal years between 1997 - 2004. The aim of the survey is to evaluate any direct qualities that these students have had that helped them to get a occupation within the media industry after the completion of their education at Mpc.   This survey also tries to evaluate whether the orientation of their particular style of education is a factor for achieving employment. Before 1998 the course was divided into three A and B-level courses within the directions, photography, graphic design, text communication, sound production and film/television. After 1998 these are now divided into one A, B and C level courses, and one another level courses on A and B-level.   The result shows that something more than” just” a good schooling with high grades is needed to succeed into getting a occupation within the media sector. The survey also suggests that this extra quality often can be difficultly for the schools to teach to the students. The survey also suggests that a greater understanding of these processes might help the schools to convey these internal qualities to the students.   The way you express yourself, your work ethics, social competence, creativity, actual know-how, hunger for knowledge, the will to develop new skills and having a genuine interest are all factors that are often more valued than a good grade or which school one went to.

Bakgrund: Fitnessbranschen har under senare tid expanderat snabbt och PT erbjuds idag på de flesta anläggningar. Träning med PT har positiva effekter fysiskt men även på beteenden kopplat till träning. För ett positiv utfall av träningen krävs det en god interaktion mellan klient och coach. Syfte: Syftet med studien var att undersöka vad klienter som tränar eller har tränat med en PT det senaste året anser är viktiga egenskaper och faktorer hos en PT. Design och metod: Studien har en kvalitativ deskriptiv design. Datainsamling genomfördes med hjälp av semistrukturerade intervjuer. Kvalitativ innehållsanalys användes för databearbetning. Resultat: Vid dataanalysen framkom 3 teman, 6 kategorier och 17 subkategorier. De teman och kategorier som framkom var: Framstå som kompetent - Utseende och uppvisad erfarenhet, Ge känsla av bred kunskap Coachingstil- Närvaro här och nu, Individanpassning Pedagogiska strategier - Verktyg för att uppnå resultat, Trygghetsskapande Konklusion: Bakgrundsinformation om alla PT bör finnas tillgänglig på hemsida eller anläggning i syfte att klienten ska kunna välja sin en PT utifrån deras personliga önskemål. Detta skulle kunna skapa goda grundförutsättningar för en fungerande arbetsallians. Forskning inom detta område är begränsat och det är därför av intresse att fler större studier genomförs. / Background: During the last years the fitness industry has expanded fast. Today PT is offered at almost every health club. Training with a PT have positive physical effects but it has also shown an influence on behaviour associated with training. A good relation between client and coach is needed for a positive outcome of the training. Purpose: The aim of the study was to investigate what the clients that are training or has trained with at personal trainer during the last year consider as important factors and personal qualities related to personal trainers. Design and method: A qualitative descriptive design was used. Data collection was done by semi-structured interviews. Data was analysed with qualitative content analysis. Results: The analyses resulted in 3 themes, 6 categories and 17 sub categories. The themes and categories were: To appear as competent: Appearance and displayed experience ,Give a feeling of a broad knowledge. Coaching style: To be present here and now, To personalize Pedagogical strategies: Tools to reach results, To create a secure feeling, Conclusion: Background information of the PT should always be available at the health club or on the website. The client should have the opportunity to choose a PT based on their personal requests. This may result in good preconditions for a strong and effective working alliance. Reserach in this area are limited therefor further studies are needed.

Today, there is a mismatch between business graduates and employers in the labor market, interms of fit. Much of this mismatch is due to a lack of understanding of the needs of individualemployers. Previous research has not taken into consideration contextual and individualdifferences, which significantly affects what employers want. Hence, in order to understand theemployability of business graduates, one has to recognize the diversity in employer needs,which entails studying the role of organizational identity in employer requirements. The purpose of this research was to get a more comprehensive understanding of how individualemployers in Sweden experience different aspects of Graduate Employability. The dissertationfurther builds on significant research on Graduate Employability, thus making it a study ofdeductive nature. In order to increase the understanding of Graduate Employability, we optedfor an exploratory and qualitative approach. With the use of interviews, we were able to collectin-depth empirical data that were based on real-life experiences and working environments offive individual employers. Our findings illustrated Graduate Employability from a more practical perspective, thusoffering a more nuanced understanding of what employers expect and want from businessgraduates. Not only did we illuminate the concept of Graduate Employability, but we alsohighlighted the importance getting to know the employers and their needs. The contribution of this thesis will help aspiring business graduates to improve theiremployability, but the findings also have implications for higher education institutions andemployers alike.