Made available in DSpace on 2016-03-15T19:32:54Z (GMT). No. of bitstreams: 1 Marcia Regina de Oliveiraprot.pdf: 4766085 bytes, checksum: 6e07ce22ff799512000bfcc55589ad07 (MD5) Previous issue date: 2015-02-02 / Globalization has demanded professionals who are prepared to operate in competitive markets. In this dynamic environment, in which organizations are constantly revising their business strategies, accounting professionals must also develop new skills that enable them to fulfill their responsibilities adequately. In fact, national and international accounting entities have made efforts to improve and grow the profession in response to emerging needs. The objective of this research is to understand how the professional market is evaluating accounting and accountants in today s business environment. This paper contributes to the study of the accounting profession in Brazil, its focus being the evolution of the profession s prestige. This research was concerned, more specifically, with the institutionalization of the profession in Brazil, the creation of professional associations, the regulation of higher education in Accounting Science, and efforts towards the design and improvement of professional training. The theoretical framework of the study is based on professional sociology. In order to analyze the profession s prestige, weberian theories of class and status, and neo-weberian theories of social class and occupation, were employed. The study is exploratory in nature, as data and information were used to explain the delineation of the profession and to extrapolate the occupational prestige achieved by its professionals. For the study of the profession, the documentary research method was used. The procedure used to assess the status of the profession included semi-structured interviews, which were analyzed through the content analysis method. The results show that the perception of the professional market concerning accountants is strongly impacted by the technical aspects of the profession. However, it was observed that, relative to more active participation by accountants in the decision-making process, perception is lower due to lack of business environment understanding. For its exploratory character, this study was initiated in the professional market and is intended to contribute to the related academic body of work by suggesting ways of achieving professional improvement, which can be used to align training programs, degree programs, and continued education in the field. / A globalização tem demandado profissionais aptos a atuar em mercados competitivos. Neste cenário dinâmico no qual as organizações estão constantemente revendo suas estratégias de negócios, os profissionais da Contabilidade também necessitam desenvolver competências que os habilitem a desempenhar seu papel satisfatoriamente. De fato, organismos nacionais e internacionais vinculados à profissão têm realizado esforços para o aperfeiçoamento da profissão. O objetivo desta pesquisa é verificar como o mercado profissional está avaliando o contador e a Contabilidade no atual ambiente de negócios. A presente pesquisa é uma contribuição ao estudo da profissão do Contador no Brasil, tendo como foco a evolução do prestígio da profissão. Foi realizado um estudo sobre a institucionalização da profissão no Brasil, a criação das entidades de classe, a regulamentação do curso superior em Ciências Contábeis e os esforços para o delineamento e melhoria da formação profissional. A fundamentação teórica se baseia na sociologia das profissões. Para analisar o prestígio da profissão, foram utilizados conceitos das teorias weberianas sobre classe e status e teorias neoweberianas sobre classes sociais e ocupações. O estudo é de natureza exploratória pois foram utilizados dados e informações com o objetivo de explicar o delineamento da profissão e o prestígio ocupacional alcançado pelos profissionais. Para o estudo da profissão, foi utilizado o procedimento de pesquisa documental. O procedimento utilizado para avaliação do status da profissão foi o de entrevistas semiestruturadas, as quais foram analisadas com base no método de análise de conteúdo. Os resultados obtidos evidenciam que a percepção do mercado profissional acerca do contador está fortemente impactada pelos aspectos técnicos da profissão. No entanto, observou-se baixa percepção relativa à atuação mais ativa dos contadores no processo decisório, em virtude de pouco entendimento do negócio e comunicação deficiente. Pelo seu caráter exploratório, iniciou-se no mercado profissional e tem a pretensão de contribuir com a Academia e às Instituições ligadas à profissão, no sentido de sugerir formas de aperfeiçoamento profissional que possam ser utilizadas para alinhar programas de treinamento, formação e educação continuada.

Human social status has long been of interest to evolutionary and social psychologists. The question of who gets to control resources and be a leader has garnered a lot of attention from these and other fields, and this thesis examines evidence for there being two different mechanisms of achieving high status, and their correlates. The mechanisms are 1) Dominance: being aggressive, manipulative and forcing others to follow you, and 2) Prestige: possessing qualities which make others freely follow you. Chapter 1 is an introductory chapter in which I explain selection pressures, group formation, and the need for social hierarchies; I then describe the two proposed methods of attaining social status and how facial characteristics can give clues as to an individual’s social status. In Chapter 2, my first experimental chapter, I examined how faces created to appear either high in dominance or high in prestige were judged with respect to those traits as well as personality characteristics. Taking this further, in Chapter 3, I looked at how natural variation in real faces would reflect differences in other- and self-perceived ratings of dominance and prestige. Chapter 4 served to examine whether, given a set of words related to social status, I would find differences in what words were placed into dominant or prestige categories. Findings within these chapters are consistent with dominance and prestige being separable methods of attaining high status, from differences in facial appearance (Chapter 2 and 3), to personality characteristics (Chapter 2), to word usage (Chapter 4). Once I had established that these were two distinct routes to achieving high status, I chose to focus on dominance in Chapter 5 and explored the conceptual relationships between dominance and facial expressions. I found that manipulating perceptions of dominance affected how intense expressions of anger, sadness, and fear were perceived (Chapter 5). As there has been a paucity of research in the area of women’s social status, in Chapter 6, I went on to explore what effects cosmetics use in women would have on their perceived social status. I found differences in how men and women perceived women wearing cosmetics, which again points to a distinction between dominance and prestige. My thesis then presents a broad view of the two different mechanisms for attaining high status. Using new methods not otherwise used in exploring dominance and prestige I was able to explore correlates and indicators, as well as perceptions of both strategies. These findings will allow us to determine who might be capable of attaining social status, which of the two methods they might use, as well as what implicit associations we hold about each. They will also open doors for future research into the two strategies, and even help interpret previous research, as many previous studies simply relate to high status and do not distinguish between dominance and prestige.

Title: Motivating factors influencing consumers’ Brand preferences for mobile phones: University of Gavle students Level: Final assignment for Master degree in Business Administration (MBA) Authors: Chinedu Ekemba and Emurla Emin Ali Supervisor: Professor Ehsanul Huda Chowdhury Examiner: Professor Maria Fregidou-Malama Date: 2017- June Aim: The aim of this study is to investigate the motivating factors that influence University Gavle students to prefer a particular Mobile phone brand. Method: A qualitative study is carried out based on primary data; the primary data was collected through semi-structured interview with twenty of University of Gavle Students by the use of face to face interview. Result & Conclusion: The study finds out that, the role of word of mouth as extrinsic factors serves as the highest motivating factor, while prestige serves as intrinsic factors of motivation. Thus, word of mouth and quality are the highest motivating factors that influence University of Gavle students to prefer a particular mobile phone brand. This finding of this research will help mobile phone marketers and managers to develop strategy on how to capture Swedish consumers to prefer their companies brand products. Suggestion for future research: Future research could be done by considering different or more widely target groups instead of students of University of Gavle. Different perspectives can be combined in future research thus, further research can be conducted by more broadly with a variety of age groups and in a wider area. Also, further research could include comparison between mobile phone brand types and may consider different type of products. This will give understanding of the different segments in mobile phone market, and to determine if these different segments can cause any variety and change of motivating factors. Additionally, further research could be conducted in the long time period, thus can be explored in detail benefiting from the longitudinal study and could be include observations to understand long-term variables on mobile phone market and effects of motivating factors. Hence, this could bring more effective conceptualization of influencing factors of smartphone buying consumers and helps to achieve a more in-depth research. More so, the same study can be conducted with a combination of different Universities in Sweden. And also, same research can be carried out using quantitative research method for future research. Contribution of the Study: This study contributes with knowledge on which motivating factors influence customers brand preferences, and how these factors affect their purchase decision.

Världen har upplevt många misslyckade projekt med katastrofal utgång, trots att risker varit kända och att visselblåsare slagit larm, men man har valt att inte lyssna. Varför? Jag bestämde för att titta på tre fall och se om det fanns något samband dem mellan, trots deras olikheter vad gäller tid, geografi och syfte samt jämföra det mot faktorerna risk, mål och makt. Min studie har visat att i organisationer eller grupper där demokrati och öppenhet råder är det lättare att föra dialog om risker, än det motsatta. Diskurser med starkt barriärbrytande målfokus är maktkoncentrat, och ofta ovilliga att lämna ifrån sig makt frivilligt. Dessutom är måluppfyllelse ibland viktigare än resultaten. När projekten gått för långt, när ära och berömmelse smakar för bra, när prestigeförlust och skam väntar ifall man backar, då är det som att rida på en tiger i full galopp. Det är nästintill omöjligt att kliva av.

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Esta dissertação se propõe, em um primeiro momento, analisar o campo literário brasileiro a partir do prêmio literário Portugal Telecom. Por meio do estudo do prêmio, identificam-se alguns elementos que expandem a compreensão do campo, como a posição dos agentes culturais, quais sejam, escritores, editores, curadores, críticos e administradores culturais. Parte-se do pressuposto que o campo é um lugar de disputas, e que cada um desses agentes atua de forma a adquirir ou manter a posição de prestígio. Além disso, os romances premiados no Portugal Telecom fornecem pistas que permitem delinear as tendências narrativas da literatura brasileira do séc. XXI. A hipótese é a de que o prêmio ajuda a consolar um prestígio já adquirido por seus agentes, funcionando duplamente como instrumento de legitimação e confirmação do prestígio / This dissertation proposes, in a first moment, to analyze the Brazilian literary field from the literary award Portugal Telecom. Through the study of the award, we identify some elements that expand an understanding of the field, such as a position of cultural agents, which are writers, editors, curators, critics and cultural administrators. It starts from the assumption that the field is a place of disputes, and that each of the current agents in order to acquire or maintain a prestigious position. In addition, the non - Portugal Telecom award - winning novels, which are more complex than the narrative tendencies of Brazilian literature of the 20th century XXI. A hypothesis and a request for help, a consolation, a prestige already acquired by its agents, functioning doubly as an instrument of legitimation and confirmation of prestige

This thesis is focused on the suggestion of Marketing Plan for Hotel Prestige**** in Znojmo. The work is divided into theoretical part, analytic part and proposal part. In the analytic part were used known analysis, specifically PEST analysis, Porter Five Forces Analysis, extended marketing mix for tourism – 8P, marketing research by questionnaire survey and SWOT analysis. Proposal part contains the determination of key customer segment based on performed analysis, suggestion of residence wellness package for key customer segment and another opportunity for the further development of marketing in this hotel.

ABSTRACT Date: 2020-06-09   Level: Bachelor thesis in Business Administration, 15 cr    Institution: School of Business, Society and Engineering, Mälardalen University    Authors:                   Axel Andrén                                  Linus Mild                                  (93/09/24)                                   (93/10/19)   Title: “What's in motion, remains in motion” - Why losing projects aren’t terminated                                                       Tutor: Johan Grinbergs   Keywords: Behavioral biases, losing projects, terminate, permissive climate, rationalization   Research questions: How does behavioral biases contribute to the continuation of losing projects? What is the general consciousness about the biases within larger organizations and is there any signs of post rationalization of irrational actions?   Purpose: The purpose of this study is to identify and examine in what ways behavioral biases cause irrational decision making in larger companies. The study also intends to examine project managers consciousness about these biases and weather any deficiency indicates post-rationalization.   Method: This study is based on a qualitative method with a deductive approach where the primary data was collected via semi-structured interviews. The theoretical framework with relevance to the purpose of the study formed an interview guide as well as formed the analysis chapter together with the collected empirical data. The analysis made the basis for the study's conclusion.   Conclusion: The behavioral biases are mainly consistent of prestige and sunk costs. The reason for this is can be related to the size of the organization. Other biases are not as evident within larger organizations as these are more apparent in individuals. The consciousness about what impact the behavioral biases have on decisions is found to be low among the respondents. They would like to think of their decisions as rational while we can distinguish behavioral biases causing post rationalization of irrational actions.

This thesis focuses its attention on librarian profession. It follows the development of librarian profession since its beginning to the present. The thesis is concerned with prestige of the profession and its image. It represents some of the Czech librarian awards and deals with their holders. It introduces leading figures of Czech and world culture, who worked in library during their lives. Finally, the thesis seeks to capture the image of a librarian in literature and film.

This study examined whether level of occupational prestige in early adulthood and rate of change in occupational prestige had an effect on psychosocial development in middle adulthood and whether gender had an effect on occupational prestige and psychosocial development. Utilizing a subsample from the Rochester Adult Longitudinal Study (RALS), 180 participants were assessed longitudinally, approximately every eleven years after their original assessment in 1966 as college students. Results showed that over time individuals improve in their sense of work competency and individuals differ in their rate of change in occupational prestige over time. However, contrary to the hypotheses, findings indicated that there were no significant relationships between occupational prestige in early adulthood and psychosocial development in middle adulthood. The results also revealed a significant gender difference with respect to occupational prestige with males on average having higher occupational prestige compared to females. In all, it was shown that how productive and confident people perceive themselves to be in the workforce differs. However, there is no direct relationship between occupational prestige how self-perception of work competency. Findings highlight the importance of Eriksonian theory in that individuals continue to develop psychosocially over time.