Magistro darbe nagrinėjami verslo organizacijų viešumo ypatumai. Ši tema aktuali, nes verslo organizacijos, kurios planuoja ir rūpinasi savo viešumu, turi įvertinti viešumo visuomenės informavimo priemonėse raiškos formas bei galimybes ir pasirinkti tas priemones, kurios leidžia geriausiai pasiekti tikslines auditorijas ir tokiu būdu pagerinti savo veiklos rodiklius. Magistro darbo objektas – verslo organizacijų viešumo ypatumai. Hipotezė – organizacijos dydis, veiklos sektorius ir pozicija vertybinių popierių biržoje turi įtakos organizacijos viešumui. Darbo tikslas – ištirti verslo organizacijų viešumo ypatumus ir juos lemiančius veiksnius. Iškelti uždaviniai: aptarti viešumo sampratą, lemiančius veiksnius ir klasifikavimo būdus; išanalizuoti viešumo kaitos ypatumus; išnagrinėti verslo organizacijų viešumo specifiką; ištirti dviejų ekonominių sektorių (naftos ir telekomunikacijų) ir Vilniaus vertybinių popierių biržoje kotiruojamų didžiausių įmonių viešumą žiniasklaidoje; įvertinti organizacijos dydžio, ekonominio sektoriaus ir pozicijų vertybinių popierių biržoje reikšmę viešumui žiniasklaidoje. Atliekant šaltinių analizę (naudoti dedukcinis ir indukcinis metodai) nustatyta, kad verslo organizacijų viešumas priklauso nuo įvairių veiksnių: organizacijos dydžio, bendrųjų ir su jais glaudžiai susijusių viešumo tikslų, veiklos sektoriaus ir specifikos (B2B, B2C), pozicijos vertybinių popierių biržoje ir kt. Viešumą lemia skirtingų veiksnių derinys, kuris kiekvienos... [toliau žr. visą tekstą] / Master's thesis analyses the publicity features of business organizations. This topic is actual because business organizations that are planning and taking care of their publicity have to evaluate forms of expression and capacity in the media and select the means that allow best access to targeted audiences, thus improving their performance. The object of work of the Master's thesis is the advertising features of business organizations. Hypothesis of work is the organization's size, the economic sector, and positions on the stock exchange that affect the organization's publicity in the media. The aim of work is to explore the advertising features of business organizations and their determinants. Targets of work: to discuss the concept of publicity, determining factors and classification methods, to analyze the features of publicity change, to examine the specificity of publicity among business organisations, to examine the publicity in the media of companies from two economic sectors (petroleum and telecommunications) and companies enlisted in Vilnius Stock Exchange, to assess significance of the organisation’s size, economic sector and positions on the stock exchange for the publicity in the media. In carrying out the analysis of the sources (through the use of deductive and inductive methods) it was found that publicity of business organization depends on various factors: the size of the organization, general public goals and other goals closely related to them, the area... [to full text]

This thesis analyzes the problem of real property selling in the legal sense under Act No. 89/2012 Coll. compared to Act No. 40/1964 Coll. and also contains their comparison. Firstly, the definition of real property and its transfer under Act 40/1964 Coll. is being examined. This paper deals particularly with new principle of superficies solo cedit and influence it has on real property selling, as well as with real property definition. Further issues covered are material publicity, note of disputability and requirement of written form upon transfer of real estate. At the end this thesis compares selected legal concepts and pros and cons brought by new legislation. title: Legal regulation of sale of property - comparison of current civil code and the proposed new wording of Civil Code keywords: real property, sale, legal concept of superficies solo cedit, material publicity, land registry

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The Cadastre of Real estate has relied on a principle of formal publicity for a long time since the Cadastre integrates functions of both land registry and land cadastre. According to some authors, unfettered access to information in the Cadastre is the only possible way to meet its purpose. Such idea is in a violation of a right to privacy and personal data protection that were accepted as fundamental human rights, therefore I am convinced that there exists a necessity to find an equity between the value of privacy and the principle of formal publicity. The diploma thesis deals with contemporary legislation of Cadastre's publicity as well as its prior regulation. Every single important amendment concerning publicity is followed by a comment where I try to criticize it objectively with regard to the personal data protection. The first part of the thesis consists of a description of what a cadastre is and what the word means, history of land registry and land cadastres in the context of predecessors of the Czech Republic and finally the Cadastre of Real estate of the Czech Republic. There is a short section categorizing the principle of formal publicity among other principles applied to the Cadastre at the end of the part as well. The second part explains in general the value of privacy along with...

[pt] A proposta da pesquisa é refletir sobre a projeção de valores aos bens de consumo nos discursos da publicidade, adotando como objeto de estudo anúncios impressos de automóveis. Será tomado como pressuposto, primeiro, o consumo como fato social imbricado nas relações socioculturais moderno-contemporâneas; e, segundo, a publicidade como discurso público que valoriza simbolicamente o consumo dos bens nas tramas produzidas em seus anúncios. Dentro desta perspectiva, objetivar-se-á mapear, apoiando-se em entrevistas com informantes- receptores, seis peças publicitárias - duas referenciais e quatro comparativas, lançando com isto um olhar sobre essa forma discursiva de representação do automóvel e, complementarmente, sobre o potencial publicitário de motivar significações ao consumo como parte das orientações culturais na atualidade. / [en] The purpose of this research is to reflect on the projection of values of consumption goods within the speeches of the advertising segment, adopting as this study's object six printed advertisements from the automobile industry. It is taken as presuppositions: first, consumption as a social fact inserted in modern cultural relations; and, second, advertising as a public speech that symbolically values the consumption of goods in the trams produced in its advertisements. Under this perspective, it will be examined, supporting the analyses in interviews with receiving-informers, six distinct advertisements - two used as reference and four used as comparatives, launching with this process a look onto the discursive form of automobiles' portrayal and, complementarily, at the potential of advertising to motivate meanings to consumption as a main part of cultural orientation in the present time.

Le but de cette recherche doctorale est d’analyser les transformations successives de l’image perçue de ce qu’est un professionnel comptable dans les publicités qui leur sont adressées. À partir de l’étude des publicités parues dans la Revue française de comptabilité de 1955, soit sa date de création par l’Ordre des Experts-Comptables, à 2017, l’évolution des éléments centraux et périphériques de ces représentations a été analysée en accord avec la théorie du noyau central élaborée par Abric (1984). Pour ce faire, une étude sémiologique a été privilégiée, fondée sur l’analyse conjointe des messages dénotés et connotés de ces publicités. Les résultats de cette recherche montrent qu’en soixante ans, l’idéal du professionnel comptable est passé d’un individu inféodé à la machine à un expert des relations sociales, orienté aujourd’hui vers une quête de son plaisir au travail et dans sa vie privée, une transformation apparue au rythme des mutations technologiques qui ont émaillé l’histoire de la profession comptable. Sur le plan managérial, l’enjeu de cette recherche est de permettre à la profession comptable de mieux comprendre son image perçue pour mieux la maîtriser. Ce faisant, elle questionne les effets des publicités à l’attention des professionnels comptables sur la définition de leur identité professionnelle. / The goal of this doctoral research is to analyze the successive transformations of perceived image of what is an accountant in advertising aimed at them. Based on the study of advertisements published in the Revue française de comptabilité from 1955, creation date of journal by the French Order of Chartered Accountants, to 2017, the transformations of the constituent elements of the central core and the peripheral elements of accounting professionals social representations, have been analysed in accordance with Abric's theory (1984). To do this, a semiological study of advertisements was favored, based on the joint analysis of their denoted and connoted message. The results of this research show that in sixty years, the ideal of the accounting professional has gone from the machine domination to an expert in social relations, looking for pleasure at work and his or her life. It thus appears that successive technological changes in the accounting profession have contributed to the modernization of the image of what an accountant should be. The managerial interest of this research is to enable the accounting profession to better understand its perceived image in order to better control it. In doing this, this study also questions the effects of advertising the professional accountants their professional identity definition.

Este trabalho analisa os debates parlamentares sobre a legislação da atividade de imprensa e a publicação dos trabalhos da Câmara dos Deputados durante o período de 1820 a 1840. São aspectos que se relacionam intimamente com a construção de um Estado monárquico-constitucional-representativo, por serem a liberdade de expressão, e consequentemente a de imprensa, assim como a publicidade dos atos governamentais, dois dos pilares deste sistema de governo. O objetivo é compreender de que maneira os deputados exploravam politicamente estes preceitos liberais e a forma por eles encontrada para corporificá-los nas instituições do império brasileiro. / This study analyses the parliamentary debates on press legislation and the publicity of the works of the Chamber of Deputies concerning the period between 1820 and 1840. These are issues closely related to the construction of a monarchic, constitutional and representative State, in the sense that freedom of expression - and therefore press freedom - are, together with the publicity of government acts, two of the pillars that sustain this system of government. The objective is to understand in what ways the legislators made these liberal concepts politically useful, as well as how were these concepts incorporated into the institutions of the Brazilian Empire.

Recentemente, o capítulo da Comunicação em Odontologia sofreu grande abertura. Inicialmente pensou-se que as infrações pudessem diminuir, na medida em que as restrições à publicidade diminuíram. Entretanto, cresce a publicidade anti-ética em todos os campos de atuação profissional. A partir da promulgação do Código de Defesa do Consumidor (CDC) a matéria, que antes era dispersa e tratada por outros diplomas legais, ganhou um lugar próprio. Os dispositivos do Código de Defesa do Consumidor são rigorosos nas sanções aplicadas aos infratores, por isso se faz necessária uma adequação da comunicação odontológica em acordo com o novo ordenamento jurídico. Assim, o presente estudo teve como objetivo trazer subsídios sobre os parâmetros doutrinários da publicidade no Código de Defesa do Consumidor, a fim de suscitar uma mais aprofundada reflexão do assunto por parte da classe. / Recently, the chapter on dentistry communication has suffered a great opening. At first, lots of people thought that the infractions could have diminished, as long as the restriction to publicity has dwindled as well. However, anti-ethical publicity has increased in all professional fields. From the promulgation of the Consumer’s Defence Code (CDC) on, this issue, which was sparsely focused and taken care by other legal professionals, has gained its own place in discussions. The CDC dispositions are extremely strict in the sanctions applied to the infringers, that is why it is necessary na adequacy on dentistry communication accordingly with the new judicial arrangements. Therefore, this present study aims at bringing subsidies on doctrinal publicity parameters of the CDC in order to incite a more profound reflection on this issue by part of these professionals.

Para que se possa, de fato, entender determinado grupo social e sua importância no decorrer da história, é indispensável analisar os contextos que permearam seu desenvolvimento, ressaltando as relações estabelecidas com as instituições sociais e identificando como se dá a consagração entre os pares. É partindo de tal perspectiva que o trabalho aqui proposto teve como objetivo desvendar os mais relevantes aspectos do desenvolvimento de uma poderosa instituição de produção e de transmissão cultural na sociedade brasileira: a publicidade; assim como as relações de poder que importantes profissionais da área desenvolveram. Mais especificamente, buscou-se aqui colocar em pauta a questão da atividade publicitária como campo social ou espaço de interesses e capitais específicos, constituídos a partir da influência dos Estados Unidos, de suas agências e clientes, e se adaptando ao cenário sócio-político brasileiro e às configurações do Regime Militar. Para tal, buscamos reconstruir a emergência de um grupo publicitário hierarquizado, identificando suas instituições de consagração, suas relações políticas e os contextos históricos que contribuíram para a constituição de um habitus. O estudo foi pautado no levantamento de fontes documentais, tais como material de imprensa, anuários publicitários, entrevistas e depoimentos do arquivo do Centro de Pesquisa e Documentação de História Contemporânea do Brasil. Também foi executada exploração bibliográfica das relações entre Brasil e Estados Unidos e publicações sobre a trajetória da área em ambos os países, buscando analisar, na perspectiva da sociologia da produção de bens simbólicos, os principais condicionantes da ascensão dos representantes de tal campo e suas relações com a esfera política, sempre dentro de sua tradicional lealdade com o mundo empresarial, no qual se recrutam os anunciantes / In order to actually understand a particular social group and its importance throughout history, it is essential to analyze the contexts that permeated its development, highlighting the relationships established with the social institutions and identifying its legitimate consecration capital. From this perspective, the research presented here aimed to unravel the main aspects of the development of a powerful institution of cultural production and transmission in Brazilian society: advertising; as well as the power and political relations that important professionals of that field developed. More specifically, we sought to put on the agenda the issue of advertising activity as a social field, holder of specific interests and capital, starting from the US influence, its agencies and clients, as well as the adaptation to Brazilian social and political scenario and the settings established by Military Government. To this end, we sought to reconstruct the emergence of an elite of advertisers, identifying their consecration institutions and the political and historical contexts that have contributed to the formation of a habitus. The study was based on the research of documentary sources, such as press material, advertising annuals, interviews and testimonials from Center for Research and Documentation of Contemporary History of Brazil files. Besides, we explored what has already been produced regarding Brazil and US relations and the development of the field in both countries, seeking to analyze, from the perspective of the sociology of production of symbolic goods, the main determinants of the rise of the representatives of such a field and their relations with political institutions, always seeking for a true perspective of the corporative world, where clients are recruited

University of Macau / Faculty of Social Sciences. / Centre for Macau Studies