Ce travail aborde la question de l'intégration des médias sociaux dans les stratégies de recrutement des organisations. Bien que les recruteurs ayant recours à des sites comme Facebook, Twitter, Linkedin ou Viadeo sont sans cesse plus nombreux, la connaissance, à la fois théorique et pratique, de ces usages innovants demeure limitée. Deux champs théoriques complémentaires ont été mobilisés, la théorie du capital social et la théorie improvisationnelle, afin de mieux comprendre ces usages et construire un cadre d'analyse adapté. Suite à une étude préliminaire visant à affiner le questionnement initial, 4 études de cas ont été conduites auprès de 2 cabinets de recrutement et 2 entreprises ayant mis en place des stratégies innovantes. Afin de valider certains résultats et d'ajouter une vision prospective à la recherche, une étude Delphi a ensuite été réalisée à l'aide d'un panel de 34 experts du domaine. Ces différents éléments mettent en évidence deux principales pratiques développées par les organisations : la gestion de la marque employeur et le recrutement opérationnel. Les médias sociaux apparaissent comme complémentaires et non substituables aux précédents moyens de recrutement. Ils permettent aux organisations de s'adapter aux nouveaux comportements des candidats et de développer leur capital relationnel. Néanmoins, leur simple usage n'est pas systématiquement synonyme d'approche relationnelle. Par ailleurs, la valorisation du bricolage et de l'improvisation s'avère pertinente afin d'intégrer au mieux les médias sociaux dans les stratégies de recrutement. Leur intégration modifie la place et le rôle des professionnels RH en termes de compétences, de responsabilités et d'importance stratégique. Cependant, cette étude souligne différents défis à relever.relationnelle. Par ailleurs, la valorisation du bricolage et de l'improvisation s'avère pertinente afin d'intégrer au mieux les médias sociaux dans les stratégies de recrutement. Leur intégration modifie la place et le rôle des professionnels RH en termes de compétences, de responsabilités et d'importance stratégique. Cependant, cette étude souligne différents défis à relever. / This work addresses the issue of the integration of social media in recruitment strategies of organizations. Although the number of recruiters using websites like Facebook, Twitter, Linkedin or Viadeo is constantly growing, both theoretical and practical knowledge of these innovative usages remains limited. In order to better understand these usages and build an appropriate analytical framework, two complementary theoretical fields were mobilized, social capital theory and improvisational theory. Following a preliminary study to refine the initial questioning, four case studies were conducted among two recruitment agencies and two companies that have implemented innovative strategies. Finally, to validate a part of the results and add a prospective vision, a Delphi study was then carried out on a panel of 34 experts.These different studies reveal two main practices developed by organizations: employer brand management and operational recruitment. Social media appear not to be similar but complementary with the previous means of recruitment. They allow organizations to adapt to new applicant behaviors and develop their relational capital. However, their mere usage is not always synonymous with relational approach. In addition, the valuation of tinkering and improvisation proves pertinent to better integrate social media in recruitment strategies. Their integration modifies the place and role of HR professionals in terms of skills, responsibilities and strategic importance. However, this study highlights different challenges to overcome.

El capital relacional es definido como un componente del capital intelectual, siendo un valor intangible de la organización, se explica generalmente como relaciones con y/o entre clientes, proveedores y empleados, coadyuva con la solución y disminución de problemas y restringe la imitación, en consecuencia se puede desprender que hay variedad de definiciones para este, y principalmente se puede presumir que puede absorber, explotar y explorar nuevos conocimientos para obtener y mantener posiciones de ventaja competitiva. Esta investigación realizada permite dar a conocer que, de la literatura revisada, todas las definiciones de capital relacional se muestran como positivas y que contribuyen a las empresas; por ello, la investigación está más centrada en las transversales identificadas (confianza, interacción, compromiso y cooperación) y de qué manera contribuyen al capital relacional, además se muestra la definición y las posturas a favor y en contra con respecto a las mencionadas transversales, asimismo se puede ver la aplicación de las transversales tanto a las empresas como al personal, disgregando de ello que el capital relacional tiene funciones tanto dentro, entre los trabajadores, como fuera, entre empresas, identificando ejemplos reales extraídos de la revisión de la literatura para dar un mejor entendimiento del mismo. Finalmente, esta investigación además de contribuir al conocimiento y a investigaciones futuras te permite extraer información que puedes aplicar para solucionar y/o disminuir problemas que se presenten en la empresa o rubro en el que te desempeñes. / Relational capital is defined as a component of intellectual capital, being an intangible value of the organization, it is frequently explained as relationships with customers, suppliers and employees, it helps with the solution and reduction of problems and restriction of imitation, in So Therefore, it can be presumed that there are a variety of limitations for this, and mainly it can be presumed that it can absorb, exploit and explore new knowledge to obtain and maintain positions of competitive advantage. This research carried out reveals that, from the literature reviewed, all relational capital variables are considered positive and that companies are considered, which is why the research is more focused on the cross-sections identified (trust, interaction, commitment and cooperation) and how they affect relational capital, it also shows the definition and positions in favor and against with respect to cross-sectional criticism, the application of cross-sectional views to both companies and personnel can be seen, breaking up that relational capital has functions both within, between workers, and outside, between companies, identifying real examples drawn from the literature review to give a better understanding of it. Finally, this additional research to contribute to knowledge and future research allows information that can be applied to solve and / or reduce problems that arise in the company or area in which it is carried out. / Trabajo de Suficiencia Profesional

Made available in DSpace on 2017-07-10T16:05:03Z (GMT). No. of bitstreams: 1 ELAINE PEINADO.pdf: 1967613 bytes, checksum: bcf243373aee2203b6c2b2f554452c4d (MD5) Previous issue date: 2016-03-15 / This study aims to determine the effect of intellectual capital and its components on business performance in a pharmaceutical manufacturing company. The theoretical framework consists of aspects of the intellectual capital, segregated into human, structural and relational capital, and business performance considered the financial dimensions, internal and process. A single case study was quantitative approach in a pharmaceutical manufacturing company with extensive intellectual capital. Data collection was conducted through a questionnaire and the data were analyzed with descriptive statistics and application of structural equation modeling (Partial Least Square - PLS). The survey results consisted of a structural model with explanatory power of the dependent variable organizational performance of 72.4%. It found a significant direct association between the human and structural capital and between structural capital and relational, and a significant direct association between relational capital and performance and the increase in the explanatory power of the structural model with the inclusion of interactions between components intellectual capital. It follows from these results, the relevance of the company performing the holistic management of intellectual capital, since it is a key element in managing business performance. However, the survey coverage limitations instigate replication of this model in other companies in the same industry for comparison of results. / Este estudo objetiva verificar o efeito do capital intelectual e seus componentes no desempenho organizacional em uma empresa industrial farmacêutica. O marco teórico compõe dos aspectos inerentes ao capital intelectual, segregado em capital humano, estrutural e relacional, e do desempenho organizacional, sob as dimensões financeira, interna e de processo. Um estudo de caso único foi realizado com enfoque quantitativo em uma empresa industrial farmacêutica com extenso capital intelectual. A coleta de dados foi realizada por meio de um questionário e os dados foram analisados com aplicação de estatísticas descritivas e modelagem de equações estruturais (Partial Least Square - PLS). Os resultados da pesquisa consistiram de um modelo estrutural com poder explanatório da variável dependente desempenho organizacional de 72,4%. Constatou-se uma associação direta significativa entre o capital humano e estrutural e entre o capital estrutural e o relacional, além de uma associação direta significativa entre capital relacional e desempenho e o aumento do poder explanatório do modelo estrutural com inclusão das interações entre os componentes do capital intelectual. Conclui-se, a partir desses resultados, a relevância da empresa realizar a gestão holística do capital intelectual, uma vez que trata-se de um elemento chave no gerenciamento do desempenho organizacional. Todavia, as limitações de abrangência da pesquisa instigam a replicação desse modelo em outras empresas do mesmo setor industrial para fins comparativos dos resultados

<p>Intelektualni kapital je neopipljivo jedinstvo obično nevidljivih resursa i aktivnosti baziranih na znanju koje dodaju vrednost organizaciji u očima internih i eksternih aktera (stejkholdera).<br />U radu se istražuje mogućnost merenja ovog nematerijalnog konstrukta, sačinjenog od ljudskog, organizacionog i relacionog kapitala.<br />Metoda za merenje, odnosno monetarnu valuaciju, uspešno je razvijena, a predloženi model verifikovan je statističkom analizom. Metoda je namenjena prvenstveno eksternom izveštavanju, ali se usled velike preciznosti, pouzdanosti i proverljivosti rezultata može koristiti i kao kontrolna alatka menadžmenta.</p> / <p>Intellectual capital is the intangible unity of usually invisible knowledge-based<br />resources and activities that add value to an organization in the eyes of<br />internal and external stakeholders.<br />This study explores the possibility of measuring that intangible construct<br />composed of human, organizational and relational capital. The method for<br />measurement and monetary valuation has been successfully developed and<br />the proposed model was verified by statistical analysis. The method is<br />intended primarily for external reporting, but due to high accuracy, reliability<br />and verifiability of results can also be used as a tool of management control.</p>

<p>Networking is commonly used in many business clusters such as in San Diego, California. The strongcollaborative and networking culture spurs entrepreneurial activities and is crucial forentrepreneurial success in the region. Networking is a fascinating phenomenon much discussed inliterature. Sociologists have tried to map the patterns of networks and describe its existence andfunction in society. Relationship marketing theorists have taken to the discussion from a businessperspective and explained the relationships between the individuals in the business network. Thepurpose of this research is to analyze social networking and network organizations in San Diego inorder to investigate what entrepreneurs can gain from networking which can accelerate growth insmall businesses.</p><p>The empirical study consists of a qualitative case study in San Diego. Data has been collected throughsemi-structured interviews with entrepreneurs, business service providers, investor, networkorganizations representatives, consultants and well-experienced professionals with knowledge froma variety of organizations in different industries.</p><p>The theoretical study on networks, business networking, relationship marketing andentrepreneurship has led to the construction of the Entrepreneurial Relational Capital Model. Themodel is constructed on theories embraced in the thesis and is meant to work as a tool to evaluateentrepreneurs’ relational capital; or the entrepreneurs’ network of relationships and theirconstruction. The model has been used to analyze empirical data and the results show theimportance of evaluating business relationships for the entrepreneur to become more time efficientin networking, and to find the individual with the desired expertise. The research has shown thatentrepreneurs need to establish strong relationships to key individuals in the industry of their focus.The entrepreneurs’ social networking with key individuals accelerate the start-up process becausethe high level of trust in the relationship results in valuable referrals.</p>

Networking is commonly used in many business clusters such as in San Diego, California. The strongcollaborative and networking culture spurs entrepreneurial activities and is crucial forentrepreneurial success in the region. Networking is a fascinating phenomenon much discussed inliterature. Sociologists have tried to map the patterns of networks and describe its existence andfunction in society. Relationship marketing theorists have taken to the discussion from a businessperspective and explained the relationships between the individuals in the business network. Thepurpose of this research is to analyze social networking and network organizations in San Diego inorder to investigate what entrepreneurs can gain from networking which can accelerate growth insmall businesses. The empirical study consists of a qualitative case study in San Diego. Data has been collected throughsemi-structured interviews with entrepreneurs, business service providers, investor, networkorganizations representatives, consultants and well-experienced professionals with knowledge froma variety of organizations in different industries. The theoretical study on networks, business networking, relationship marketing andentrepreneurship has led to the construction of the Entrepreneurial Relational Capital Model. Themodel is constructed on theories embraced in the thesis and is meant to work as a tool to evaluateentrepreneurs’ relational capital; or the entrepreneurs’ network of relationships and theirconstruction. The model has been used to analyze empirical data and the results show theimportance of evaluating business relationships for the entrepreneur to become more time efficientin networking, and to find the individual with the desired expertise. The research has shown thatentrepreneurs need to establish strong relationships to key individuals in the industry of their focus.The entrepreneurs’ social networking with key individuals accelerate the start-up process becausethe high level of trust in the relationship results in valuable referrals.

Bakgrund och problem: Det föreligger en problematik i kreditbedömningsprocessen som berör svårigheten att bedöma ett  bolags värde samt dess återbetalningsförmåga. Vanligtvis värderas organisationer utefter sina finansiella rapporter men eftersom de inte alltid inkluderar immateriella tillgångar i form av intellektuellt kapital skapas en informationsasymmetri. Informationsasymmetrin kan vara en orsak till eventuella felbedömningar av ett företags riskutsatthet och framtida utveckling och således till ett nekande av sökt kredit. Forskare lägger skulden på redovisningssystemet men vi vill lyfta frågan om problemet även kan ligga i kreditbedömningsprocessen. Syfte: Syftet med föreliggande studie är att undersöka hur banker, i rollen som finansiärer, behandlar intellektuellt kapital hos kunskapsintensiva företag vid en kreditbedömning. Avsikten är att beskriva, tolka samt reflektera kring kreditprocessen för att påvisa vilken betydelse det intellektuella kapitalet har för kreditbeslutet. Metod/Empiri: Studien har utförts som en kvalitativ undersökning baserad på intervjuer och praktikfall. De fem storbankerna Danske Bank, Handelsbanken, Nordea, SEB och Swedbank har agerat respondenter. Efter sammanställningen av empiriunderlaget jämfördes svaren mot den teoretiska referensramen. Påträffade samband och avvikelser mellan empiri och teori har i ett logiskt resonemang fått utgöra studiens analys. Slutsatser: Resultatet av studien visar att studiens respondenter i kreditbedömningsprocessen beaktar avsevärt fler faktorer, som teoretiskt benämns intellektuellt kapital, än vad de är medvetna om. Intellektuellt kapital har därmed en anmärkningsvärd inverkan på kreditbeslutet, även om det inte enskilt är avgörande för beslutet. Vidare visar studien att den främsta problematiken med intellektuellt kapital i kreditbedömningsprocessen rör värderingssvårigheten. / Background and problem: There is a problem in the credit valuation process relating to the difficulty of estimating the value of a company and its repayment ability. Generally organizations are valued by their financial statements but since financial statements not always include intangible assets in forms of intellectual capital an information asymmetry is created. The information asymmetry may be a reason for an incorrect assessment of a company’s risk exposure and future development and thus to a refusal of sought credit. Researchers blame the accounting system but we wish to raise the question whether the problem also may lie in the credit valuation process. Aim: The purpose of this master thesis is to investigate how banks treat intellectual capital in knowledge-intensive firms in a credit valuation process. The aim is to describe, interpret and reflect around the credit valuation process in order to demonstrate the importance of intellectual capital for the credit decision. Method/Empirical data: The study was conducted as a qualitative study based on interviews and case studies. Five of the largest banks in Sweden - Danske Bank, Handelsbanken, Nordea, SEB and Swedbank - have acted as respondents. After compiling the empirical material the responses were compared with the theoretical framework. Located relations and differences between empiricism and theory constitute the analysis of the study. Conclusions: The results of this study show that the respondents in the credit valuation process examines significantly more factors, which in theory is defined intellectual capital, than they are aware of. Intellectual capital has thus a remarkable impact on the credit decision, although it does not individually determine the decision. The study also shows that the main problem with intellectual capital in the credit valuation process is the difficulty of valuation.

Au travers d'une étude empirique concernant 172 firmes industrielles de haute technologie domiciliées aux Etats Unis et imbriquées dans des réseaux de financement de l'innovation par capital risque nous montrons que le volume des dépenses de capital risque consenti par ces firmes impacte positivement et fortement leur Q de Tobin. De plus, notre étude éclaire la stratégie des firmes industrielles imbriquées dans les réseaux de financement de l'innovation. Il apparait que l'accès de celles-ci aux informations concernant les innovations commercialisables est fortement contraint par les rapports que ces firmes entretiennent avec les sociétés financières de capital risque. Ainsi, les firmes industrielles nouant des relations avec les sociétés financières occupant une place centrale dans le réseau tirent le meilleur profit de leur imbrication dans ce dernier. Ces firmes augmentent le volume de leur investissement de capital risque en direction des mêmes partenaires financiers et ceci impacte positivement leur Q de Tobin. Par conséquent, notre étude révèle ce qu'est un capital relationnel efficient dans les réseaux de financement de l'innovation / Through an empirical study involving 172 high-tech industrial firms domiciled in the U.S. and embedded in networks of innovation financing by venture capital we show that the amount of expenditures in venture capital made by these firms impacts strongly and positively their Tobin's Q. In addition, our study illuminates the strategy of industrial firms embedded in networks of innovation financing. It appears that access to information concerning marketable innovations is highly constrained by relationships these firms have with financial venture capital companies. Thus, industrial firms building relationships with financial firms occupying a central place in the network get the most out of their nesting in it. These firms increase the amount of venture capital investments towards the same financial partners and this positively impacts their Tobin's Q. Therefore, our study reveals what an efficient relational capital is in financing networks of innovation

Made available in DSpace on 2010-04-20T20:14:50Z (GMT). No. of bitstreams: 1 61070100617.pdf: 2228039 bytes, checksum: 4712d4fbb83ae3441be70f03a1089488 (MD5) Previous issue date: 2009-03-04T00:00:00Z / Este trabalho aborda o tema da socialização nos relacionamentos inter organizacionais como oportunidade de geração de valor. Atualmente torna-se cada vez mais importante aprimorar o relacionamento entre empresas sob a expectativa de influenciar seu relacionamento e sua performance. Com base nesta percepção, este estudo visa mensurar o impacto dos mecanismos de socialização de compradores para a criação de valor no relacionamento cliente-fornecedor, assim como direcionar algumas oportunidades encontradas na pesquisa anterior sobre os Mecanismos de Socialização. Esta dissertação foi embasada na pesquisa original de Cousins et al. (2006) e contribuiu para o desenvolvimento do tema contando com maior exploração da literatura, atualizações, redefinições de construtos e, conseqüentemente, novas variáveis foram adicionadas à pesquisa. Foi adotado o método de pesquisa Survey e foi desenvolvida via Internet com 91 executivos de Compras e Supply Chain no Brasil entre 2008 e inicio de 2009. A amostra foi analisada utilizando o modelo de equações estruturais e os resultados mostram que os mecanismos de socialização informais possuem impacto significativo na geração de capital relacional, e em contra partida, os mecanismos formais possuem impacto relativamente inferior. / This study attempts to the Socialization mechanisms on interorganizacional relationships as an opportunity to create value. It is suggested that it becames more important to improve interorganizational relationships expecting to impact the relationship and companies performance. Based on this background, this study aims to measure the impact of buyer socialization mechanisms to create added value on buyer-supplier relationship, as well as addressing some of the shortcomings in prior research on Socialization Mechanisms. This dissertation was based on original research of Cousins et al. (2006) and it contributes to the issue development, with a deep literature review, updates, constructs redefinition and consequently new variables were add to the research. It was addopted Survey as research methodology and it was developped a web-based survey with 91 Purchasing and Supply Chain executives in Brazil between 2008 and beginning 2009. Sample were analysed through Structural Equations Modeling and results showed that informal socialization mechanism impact significantly on relational capital creation, however, formal socialization mechanism has a lesser impact.

在知識經濟時代，組織價值來源已由實質的土地、廠房、設備等有形資本，轉變為以「知識」為主體的無形「智慧資本」(Intellectual Capital， IC)，是指能使組織提升競爭力與市場價值之所有知識、技術、關係與機制之總和，智慧資本三大內涵包括人力資本、結構資本與關係資本，其原本就存在組織之中，並非近來才有之新產物，只是過去論及績效時多側重財務數字，對無形資本價值較為疏忽，也無法以系統化架構檢視組織內部IC之發展。1990年以來，國外學者與實務界紛紛重視IC的研究與導入，IC遂成為21世紀組織創造競爭力之管理新趨勢。 本研究旨在探討高等教育機構智慧資本對組織績效之影響，並試圖驗證結構資本與關係資本之中介效果。資料蒐集來源為美國新聞與世界報導以及普林斯頓評論兩大資料庫2003年至2006年之跨年度資料，藉以驗證132所美國知名大學在智慧資本與組織績效間之關係。研究結果發現高素質人力資本為學校帶來高績效，且關係資本在人力資本與組織績效間具有中介效果，但結構資本則在人力資本與組織績效之關係未造成中介效果， / In the age of knowledge economy, the value of an organization has shifted from land, factories, equipments and other tangible assets to Intellectual Capital (IC). IC refers to the total sum of knowledge, technology, relationship and mechanism that could increase the competitiveness and market value of an organization. The three main components of IC are human capital, structural capital, and relational capital. In the past, although existing, these three capitals were neglected because financial figures in the accounting system could not capture their value. The purpose of this study is to explore IC in higher education and verify the relationship between the three capitals and school performance of 132 higher education institutions in the U.S. By using the 2003-2006 databases from US NEWS and Princeton Review, research result shows that more human capital corresponds to more relational capital; more human capital corresponds to better performance. In addition, structural capital does not mediate the relationship between human capital and performance; relational capital has a partial mediating effect on the relationship between human capital and performance; and structural capital does not mediate the relationship between human capital and relational capital.