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Le tanji est d'abord construit sur des terrains vagues, pour ensuite servir au réaménagement du territoire : il remplace brutalement le modèle de l’habitation basse. La structure urbaine existante perd ainsi l’occasion d’évoluer de façon séquentielle et logique et finit par disparaître. Développés comme outils de modernisation du logement, les tanji interrompent ainsi la modernisation de la structure urbaine.Or, cette étude essaye de réévaluer la structure urbaine des quartiers d’habitations basses et de trouver le moyen d’y intégrer le tanji. Cela suppose que ce dernier change, et ce changement a sans doute déjà commencé, car on voit apparaître de petits tanji parmi les habitations basses. L’échelle de ce nouveau modèle correspond mieux à la structure existante. Cependant, le petit tanji fonctionne lui aussi comme un système fermé, et le problème de la circulation entre les deux types de logements existants persiste. Dans un tel contexte, le golmok, une ruelle piétonne encore présente dans le tissu urbain existant, apparait comme un espace intermédiaire susceptible d’améliorer le flux urbain.Ainsi, dans la première partie, la question principale est de comprendre comment le tanji est devenu un modèle de logement représentatif de la classe moyenne. Celle-ci a quitté les quartiers d’habitations basses pour les tanji, y laissant les classes populaires et défavorisées, et causant une ségrégation sociale manifeste. Dans les quartiers d’habitations basses, faute de capital, les petites maisons particulières sont transformées illégalement en petits logements collectifs de rapport ; l’infrastructure n’y est pas non plus réaménagée. En parallèle, le modèle de l’habitation basse n'évolue pas de manière spontanée pour autant.La deuxième partie cherche à déterminer comment faire évoluer la structure urbaine et quelle est la potentialité du tissu urbain d’habitations basses face au tanji. En fait, depuis le début du 20e siècle, la modernisation du tissu urbain a été réalisée selon l’ancien modèle japonais de composition des îlots, et répond difficilement aux enjeux de la ville actuelle : les rues sont très étroites, les parcelles très réduites, et les logements petits et modestes. Il en résulte une dépréciation naturelle de leur valeur immobilière et un frein à leur évolution spontanée. Dans cet environnement, le golmok représente un espace potentiel grâce auquel ces habitations basses possèdent encore certaine valeur.Dans la troisième partie, la question est de définir si le tanji peut s’intégrer dans la structure urbaine. L’insertion de petits tanji au milieu des habitations basses présente de vraies possibilités de communiquer avec le voisinage et d’ouvrir le tanji. En fait, le grand tanji est considéré comme un plan d’urbanisme qui aménage le quartier et même la ville. Mais, le petit tanji peut devenir un simple modèle de logements, libérant les barres et les tours enfermées dans le tanji et les réintégrant dans la ville. Si, par ailleurs, le tanji ouvert bénéficie du flux des golmok, le tissu urbain évoluera vers un modèle d’îlot ouvert à la coréenne.Finalement, plus la ville est dense, plus il faut l’ouvrir. Pour une véritable urbanisation, il est nécessaire de dégager plus d’espaces intermédiaires, ce qui conduit à la problématique centrale de cette thèse : comment restructurer le tanji ? / During urbanization, it is essential to develop a model of collective housing that adapts to the urban structure. Such a model can be applied easily and abundantly, and can thus respond to population growth. However, today in Seoul one can find a refutation: a large apartment complex called tanji. Although it is a heterogeneous element in the urban structure, it is considered successful: thus it is extensively applied in the city. Despite being isolated from its neighborhood, it works by creating its own independent environment. At the perimeter of the tanji, a sudden urban discontinuity appears. Concerning the evolution of the urban structure, it is not a successful model. Moreover, it has standardized the life of the individual, making Seoul’s urban landscape monotonous.At first, the tanji is built in vacant land, and subsequently it is utilized for the redevelopment of all other problematic urban fabrics. The urban structure thus cannot evolve sequentially and logically, and finally disappears. This process is also brutal, ignoring the lives of original inhabitants. Nonetheless, this process is repeated because there is no multiple dwelling-house model that corresponds well to low-rise housing. In other words, there is no motor for the spontaneous evolution of this urban fabric. Thus, the success of the tanji is partially due to the defects of the existing urban structure. Indeed, as a tool for modernizing housing, tanjis finally interrupt the modernization of the urban structure.Thus, this study reassesses the urban structure of low dwellings, and seeks a way to integrate the tanji into this. Change is now beginning: small tanjis appear in the low-rise residential area. But since tanjis belongs to a closed system, there is no real flow between the areas: in the existing urban fabric, pedestrian alleys (golmoks) act as intermediate space.Thus, the first part asks “How can the tanji become a successful model?” As the principal housing of the middle class, it will separate them from the underprivileged, who remain in lower housing. If capital is not invested, small houses are transformed illegally into small collective housing for rent. Nor is the infrastructure being redesigned. Thus, the low dwellings cannot evolve spontaneously.The second part asks, “Is it possible to develop logically the urban structure instead of the simple replacement by tanji?” and “What is the potentiality of the urban fabric of low dwellings as an alternative to the tanji?” In fact, the modernization of the urban fabric continued throughout the 20th century, influenced by the old Japanese model for urban blocks, which cannot meet today's demands, thus causing declining real estate values. Spontaneous evolution is thus difficult, yet the golmok is a potential space that gives these low dwellings a certain value.The third part asks, “Can the tanji fit into the urban structure?” This begins with the appearance of small tanjis, so that those among lower housing can communicate better with their neighborhood. In fact, big tanjis are considered rather as town plans that develop the neighborhood and even the city. Small tanjis can become a simple type of housing, as apartment blocks enclosed in the tanji can be freed and reintegrated into the city. In addition, open tanji can bring the flow of golmoks, thus evolving toward Korean-style open blocks.Eventually, intensive urbanization requires more intermediate space. Finally, the central problem is now how to respatialize the tanji.Keywords : History and formation of city – Seoul Metropolitan – Urban morphology and urban tissue – Urban landscape – Collective housing : Tanji – Gated community – Intermediate space

Automobile use is associated with significant problems such as air pollution and obesity. Decisions to use the automobile or its alternatives, including walk, bicycle, and public transit, are believed to be associated with urban form. However, in contrast to the hypothesis that compact urban form significantly reduces automobile travel, previous studies reported only a modest effect on travel behavior. These studies, largely built on microeconomic utility theory, are not sufficient for assessing the effect of compactness, for several reasons: (1) The studies postulate that travel invokes only disutility, but travel may also provide intrinsic utility or benefits insomuch as people travel for its own sake; (2) the studies have traditionally focused on how urban compactness reduces the distance between trip origin and destination and accordingly reduces trip time, but urban compactness also increases congestion and reduces trip speed, and thus increases trip time; and (3) the studies have mostly examined automobile commuting, but people travel for various purposes, using different travel modes, and the impact of urban compactness on the utility of non-automobile non-commuting travel has not been duly examined. On this ground, to better explain the effects that urban compactness has on travel behavior, this dissertation refines the concept of travel utility using two additions to the microeconomic utility theory: activity-based utility theory of derived travel demand and approaches to positive utility of travel. Accordingly, it designs a conceptual model that specifies travel utility as an intermediary between urban compactness and travel behavior and examines the behavior associated with and utility derived from travel mode choices for alternative purposes of travel. Twenty individual models are derived from the conceptual model and tested within the context of Seoul, Korea, using a confirmatory approach of structural equation modeling and data from geographic information systems and a structured sample survey, which is initially designed and validated by semi-structured interviews and subsequent statistical tests. By comparing the individual models, this research concludes that the urban compactness effect on travel behavior, represented by trip frequencies and supplemented by mode shares, is better explained when travel utility is considered and if travel purposes are separately examined. Major empirical findings are that urban compactness affects travel behavior mainly by increasing the benefits of travel in comparison to its modest effect on the cost reduction and people’s behavioral response to urban compactness is to shift modes of commuting travel, decrease travel for shopping, and increase travel for leisure. These purpose-specific findings have implications for transportation planners and public health planners by assisting them in linking plans and policies concerning urban compactness to travel purposes.

近年來，透過地區行銷以及文化政策的地區創新已經超越了保護主義，並且帶來了地區發展，也影響了行政特區以及地方政府。 本研究主要的目的是探討什麼是影響地區行銷成功的因素？並且探討這些因素是如何被應用在文化特區？本研究透過這些成功的因素建立了一個基本的架構並且分析地區行銷策略。本論文的研究主軸主要是地區行銷的行銷創新。 本研究會從學術角度開始探討文化特區並且為韓國的文化特區下一個定義，並且根據研究的主軸做修正。研究的重心主要是韓國文化特區的比較研究。根據觀察，文化特區的形成有很多的因素及策略。不同的因素與策略會形成不同文化特區獨有的特色。本研究主要的目的是探討造成這種現象的成功因素與策略。 本研究關於地區行銷以及韓國文化政策的主要理論來自於創新理論、地區發展以及非營利機構。本研究使用理論建構、個案比較研究。本論文根據理論架構研究韓國文化特區的成功經驗，研究個案包括仁寺洞、大學路以及三清洞。研究時間自2011年10月到2012年六月。 關鍵字：文化特區、地區行銷、文化政策、仁寺洞、大學路、三清洞、首爾、韓國、地方認同、地方形象 / These days, district innovation through place marketing and cultural policy exceeds limitations stemming from the preservation of regional unique features and helps foster regional development, exerting great influence in special districts and local governments. The aim of the present study is to determine which are the most critical success factors in place marketing, and how these factors could be utilized in cultural districts. The study builds a framework and analyzes place marketing strategy from the perspective of the process and success factors. The main research focus is on marketing innovation aspects in place marketing. I will examine the academic definition of a cultural district and set a definition for Korean cultural districts, adjusting to the course and purpose of the intended study. Moreover, I have tried to comprehend the comparative research of Korean cultural districts. It was observed that there are many factors and strategies that lead the cultural district. Each guideline invents identities suited for each environment and provides help to strategies on forming cultural districts. And realistically, this study was done to know what successful factors and strategies actually lead that phenomenon. The primary theoretical background and concepts in place marketing and Korean cultural policy for this study consist of innovation theory, place development, and non-profit organizations (NGO). This study uses a theory building, comparative case research agenda with embedded, longitudinal and multiple case researches. The study applies the theoretical framework of successful cultural districts based on empirical research with the case studies of Insadong, Daehakro and Samcheongdong regions. The field research was carried out between October 2011 and June 2012. Key words: cultural district, managerial innovation, place marketing, cultural policy, Insadong, Daehakro, Samcheongdong, Seoul, Korea, place identity, place image.

L’objectif principal de notre travail consiste à interroger le rôle des espaces de consommation dans les stratégies pour l’attractivité des territoires. Comment la notion de consommation s’inscrit-elle dans la dynamique de développement territorial, en particulier, à travers la relation « image – marketing - attractivité »? Il s’agit de comprendre « le concept d’espace de consommation nouveau » tel qu’il est employé aujourd’hui par les territoires qui cherchent à renforcer leur attractivité. Pour mettre en évidence l’importance des espaces de consommation dans les politiques pour l’attractivité, nous illustrerons trois expériences territoriales suite à une partie théorique développant le thème de l’attractivité territoriale et celui de l’espace de consommation : 1. La ZAC de Paris Bercy et son espace de consommation, Bercy Village : On choisit comme exemple, le quartier de « Bercy Village » créé dans le cadre de la ZAC Paris Bercy à la fin des années 90. 2. Les projets et stratégies de régénération urbaine de Turin (Italie) : La ville de Turin est en quête d’attractivité en renforçant les domaines de la culture, des loisirs et du tourisme. L’importance de l’attraction du méga-évènement et de l’élaboration des démarches stratégiques globales pour la ville (en occurrence, le projet de Spina Centrale et le Plan Stratégique de Turin) est particulièrement soulignée dans cet exemple 3. Le projet de restauration de la rivière Cheonggye (Séoul, Corée du Sud) : La ville de Séoul, en restaurant une rivière oubliée dans un quartier commercial souffrant de l’encombrement du trafic et de la pollution, a réussi à créer une nouvelle promenade fluviale très attractive pour les citadins. / The principal aim of our work consists of questioning the role of consumption activities and spaces in local strategies for attractiveness. How is the concept of consumption involved in the dynamics of territorial development, in particular, in terms of the relation among “image,” “marketing” and “attractiveness”? How can we understand “the concept of new consumption space” such as it is employed by the cities that desire to reinforce their attractiveness? To emphasize the importance of consumption spaces in policies for local attractiveness, following a theoretical discussion (part one), we present three case studies (part two) exploring the questions of territorial attractiveness and consumption space: 1. Our first example is “Bercy Village,” a new Parisian consumption space created within the framework of the ZAC Paris Bercy at the end of the 1990s. 2. Second, we examine projects and strategies of urban regeneration in Turin, Italy. Turin is in search of attractiveness by reinforcing the aspects of culture, leisure and tourism. The importance of the attraction of mega-events and the development of global urban strategies (the Spina Centrale project and Turin’s Strategic Plan) is particularly stressed in this example. 3. Finally, we turn to the restoration project of the Cheonggye river (Cheonggyecheon). Seoul, the capital of South Korea, recently restored a forgotten river in an old commercial district, notorious for traffic jams and pollution. Through this project, Seoul was able to create a new attractive riverwalk for city users.

<p>This project examines the events from 1866 to 1871 in Korea between the United States and Joseon, with a specific focus on the 1866 <i>General Sherman</i> Incident and the United States Expedition to Korea in 1871. The project also examines the present memory of those events in the United States and North and South Korea. This project shows that contemporary American reactions to the events in Korea from 1866 to 1871 were numerous and ambivalent in what the American role should be in Korea. In the present, American memory of 1866 to 1871 has largely been monopolized by the American military, with the greater American collective memory largely forgetting this period. </p> <p>In the Koreas, collective memory of the five-year crisis (1866 to 1871) is divided along ideological lines. In North Korea, the victories that Korea achieved against the United States are used as stories to reinforce the North Korean line on the United States, as well as reinforcing the legitimacy of the Kim family. In South Korea, the narrative focuses on the corruption of Joseon and the Daewongun and the triumph of a “modernizing” Korean state against anti-western hardliners, and is more diverse in how the narrative is told, ranging from newspapers to K-Dramas, leading to a more complicated collective memory in the South. </p> <p>This Thesis shows that understanding the impact that the first state-to-state encounters had on the American-Korean relationship not only at the time but also in the present, is key to analyzing the complicated history of the Korean-American relationship writ large.</p>

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