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Comunicação e consumo de cultura fast-food: uma experiência Giraffas na praça de alimentação / Communication and consumption of fast-food culture: an experience giraffas in the square powerKoutsantonis, Marina Pechlivanis 17 April 2008 (has links)
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Previous issue date: 2008-04-17 / The purpose of this research is to investigate the communication and consume relations that are established in the restaurants of the Giraffas fast food network in food courts of shopping centers, meaningful meeting and socialization points of contemporaneity. Conceptually, the articulation among authors like Walter Benjamin, Roger Silverstone, Michel Maffesoli e Massimo Canevacci, building the experience of the fast-food culture. Methodologically, the view experience, allowing the analysis of different opinions about the communication impacts of the Giraffas network: the “geography” of the food court, the “ethnography” of the consuming practice and the “biography” of the consumer. For the corpus structure of the research, the West Plaza and Frei Caneca shopping centers, in São Paulo, selected by its geographical proximity (8 kilometers) and distance of cultural consumption. / O objetivo desta pesquisa é investigar as relações de comunicação e consumo que se estabelecem em lojas da rede de fast-food Giraffas em praças de alimentação de shopping centers, significativos pontos de encontro e de socialidade da contemporaneidade. Conceitualmente, a articulação entre autores como Walter Benjamin, Roger Silverstone, Michel Maffesoli e Massimo Canevacci, construindo a experiência da cultura fast-food. Metodologicamente, a experiência do olhar, permitindo a análise das diferentes grafias dos impactos da comunicação da rede Giraffas: a “geografia” da praça de alimentação, a “etnografia” da prática de consumo e a “biografia” do consumidor. Para a estrutura do corpus da pesquisa, os shoppings West Plaza e Frei Caneca, em São Paulo, selecionados por sua proximidade geográfica (oito quilômetros) e distância de consumo cultural.
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PLANEJAMENTO ESTRATÉGICO NA URBANIZAÇÃO DA REGIÃO SUDESTE DE GOIÂNIACosta, Luciene Ribeiro da 28 March 2011 (has links)
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Previous issue date: 2011-03-28 / This Dissertation examines the process of urbanization in Goiânia from 80 years in the
Southeast within a concept of strategic planning, seeking to maximize profits in the face of
the business model. Goiânia has undergone a process of change in urban space. The
expansion of the city enters into the logic of capital, the center no longer meets the
population's interest, because it is no longer valued as a local economic and social
development in the city of Goiania. The construction of the shopping, let the city center
obsolescent, ie there is a concentration of public and private investments in this region at the
expense of the downtown area. With their deployment to Southeast Goiania undergoes a rapid
real estate appreciation, induced by an imprint of corporate strategic planning, where the
exchange value overrides the value in use. Implants in a rational logic of occupation from the
Southeast, there is the first hypermarket, modern condominiums are built horizontal and
vertical (some famous brand), new hotels, the Municipal Palace, the Cathedral in the future,
the Federal Public Ministry, utilities and the Forum of Goiania. . These buildings add that part
of town to the market logic. The strategic planning demonstrates how to become effective
decision-making processes and action planning, considering the economic and social forces.
In the process, urban marketing comes as a communicator of growth in the Southeast region
of Goiania, manifested through the creation of the image through advertising. In fact, the
region is developing and the mall is the main responsible for this rapid growth. / A presente Dissertação analisa o processo de urbanização de Goiânia a partir dos anos 80, na
região Sudeste, dentro de uma concepção de planejamento estratégico, buscando a
maximização do lucro em face do modelo empresarial. Goiânia passou por um processo de
mudança no espaço urbano. A expansão da cidade entra na lógica do capital, o centro não
atende mais ao interesse da população, pois deixa de ser um local valorizado na forma
econômica e social da cidade de Goiânia. A construção do shopping deixa o centro da cidade
obsolescente, ou seja, há uma concentração dos investimentos públicos e privados nesta
região em detrimento da região central da cidade. Com a sua implantação, a região sudeste de
Goiânia passa por uma rápida valorização imobiliária, induzida por um planejamento
estratégico de cunho empresarial, no qual o valor de troca se sobrepõe ao valor de uso.
Implanta-se uma lógica racional na ocupação da região sudeste: surge o primeiro
hipermercado, constrõem-se modernos condomínios horizontais e verticais (alguns de
griffe ), novos hotéis, o Paço Municipal, futuramente a Catedral, o Ministério Público
Federal, concessionárias e o Fórum de Goiânia. Essas construções agregam aquela região da
cidade à lógica de mercado. O planejamento estratégico demonstra como se efetivam os
processos de decisão e o planejamento de ações, considerando as forças econômicas e sociais.
Nesse processo, o marketing urbano entra como um comunicador de crescimento da região
Sudeste de Goiânia, que se manifesta por meio de criação da imagem através da publicidade.
De fato, a região vem se desenvolvendo e o shopping é o principal responsável por esse
crescimento rápido.
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As galerias de Juiz de Fora: urbanidade da ?rea central / The galleries of Juiz De Fora as decisive factor of its urbanityCarvalho, Giuliano Orsi Marques de 27 March 2006 (has links)
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Previous issue date: 2006-03-27 / Universidade Estadual Paulista J?lio de Mesquita Filho / This work intends to analyze the role played for the arcades in the constitution of the urbanity of the central area of Juiz de Fora. The case in question if becomes sufficiently significant for perceives that it inside presents as particular of the current Brazilian urban reality - while the majority of average cities of the country tries process of urban decentralization, in that city the process is another one: each time more the center accumulates, it diversifies e, for consequence, it becomes more important before the remain of the city. The research, therefore, intends to analyze the transformations of the downtown urban net understood by the central triangle conformed by the three main avenues of the city. This region was focused at three historical moments: First, the analysis approaches the constitution of the urban nucleus, from the transformation of important roads of the period of the Empire in the main avenues of the area in question. The second part privileges the modifications of the central public mesh with the advent and proliferation of the arcades, over all enters the decades of 1950 and 1990, that they had been consolidated as specific traces of the urbanity of Juiz de Fora. Finally, the study concentrates in the current period, analyzing the aesthetic alterations printed to the net of arcades, which would confer to the center of the city a new appearance. / A disserta??o tem por objetivo analisar o papel desempenhado pelas galerias na constitui??o da urbanidade da ?rea central de Juiz de Fora. O caso em quest?o se torna bastante significativo por percebemos que ele se apresenta como particular dentro da atual realidade urbana brasileira enquanto a maioria de cidades m?dias do pa?s experimenta processo de descentraliza??o urbana, naquela cidade o processo ? outro: cada vez mais o centro se adensa, se diversifica e, por conseq??ncia, se torna mais importante perante o restante do munic?pio. A pesquisa, portanto, teve por objetivo analisar as transforma??es do tra?ado urbano do centro da cidade compreendido pelo tri?ngulo central conformado pelas tr?s principais avenidas da cidade. Esta regi?o foi enfocada em tr?s momentos hist?ricos: Primeiramente, a an?lise aborda a constitui??o do n?cleo urbano, a partir da transforma??o de importantes estradas do per?odo do Imp?rio nas principais avenidas perimetrais da ?rea em quest?o. A segunda parte privilegia as modifica??es da malha p?blica central com o advento e prolifera??o das galerias comerciais, sobretudo entre as d?cadas de 1950 e 1990, que se consolidaram como tra?os espec?ficos da urbanidade de Juiz de Fora. E, por fim, o estudo se concentra no per?odo atual, analisando as perman?ncias de caracter?sticas tradicionais e as altera??es est?ticas impressas ? rede de galerias, as quais confeririam ao centro da cidade uma nova fei??o.
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A implantação de comércio e serviços em estações de transporte de alta capacidade. Um estudo sobre a adequação de estações metroviárias à luz dos resultados da avaliação pós-ocupação / Implementation of retail and service establishments along high volume transportation systems - a study on adapting metro rail stations based on post-occupancy evaluationsFischer, Ligia Catarina 26 April 2013 (has links)
As estações metroferroviárias sempre fizeram o papel urbanístico de agregar atividades econômicas e sociais nos seus arredores. Contudo, as estações do Metrô de São Paulo foram concebidas visando o embarque e o desembarque rápido de passageiros, e não foi previsto nos projetos o uso de espaços para atividades comerciais no interior das estações ou em áreas agregadas aos edifícios. Na atualidade, em função da necessidade de facilitar os deslocamentos das pessoas na metrópole, as estações devem acomodar outras atividades e serviços que possam agregar facilidades ao cotidiano dos usuários. Assim, verifica-se a ocupação de espaços com comércio e serviços nas estações existentes cujos projetos não contemplaram este uso. Da mesma forma, foram implantados os empreendimentos associados na modalidade de shopping centers em áreas agregadas às estações ou no seu espaço aéreo. A presente pesquisa, a partir de estudos de caso, utiliza-se dos métodos e técnicas de Avaliação Pós - Ocupação - APO aplicados em estações metroferroviárias, focando na utilização de áreas para o desenvolvimento de atividades comerciais. O escopo deste estudo se restringe à análise dos impactos da utilização de espaços para comercialização pós - ocupação dos edifícios. A partir dessa análise, identificou-se as melhorias que podem ser adotadas para os próximos projetos e para as estações estudadas. Foram selecionados os instrumentos que se mostraram adequados para avaliação desses espaços, e após sua aplicação foram analisados os resultados. A partir do diagnóstico, contendo os pontos positivos e negativos, foram propostas melhorias para os estudos de caso e diretrizes para os projetos de novas estações. A utilização de espaços para o desenvolvimento de atividades comerciais nas estações deve ser contemplada no programa arquitetônico, de modo que possa ser considerada nos estudos econômicos financeiros que nortearão os investimentos destinados à construção de uma linha de metrô. / Metro rail stations have traditionally played a role in the urban planning process by contributing to the incorporation of economic and social activities to adjacent areas. However São Paulo\'s metro stations were designed for rapid passenger boarding and disembarking. As such, the original designs did not include the designation of areas within or adjacent to metro stations for retail and service activities. Yet, because of the importance today of facilitating the movement of people throughout the greater metropolitan area, a need has arisen to accommodate retail and service offerings capable of providing users with added convenience. To this end, retail and service spaces have been occupied in existing stations in which the original designs did not set aside specific spaces for these activities. Similarly, shopping centers have been opened in areas adjacent to or above existing stations. This survey drew on case studies to apply Post-Occupancy Evaluation techniques and methods to metro rail stations, with a view to analyzing the use of specific areas for retail and service activities. The scope of the study was limited to examining the impact of using designated spaces in metro facilities for post-occupancy retail and service activities. Through the survey, enhancements to future design projects and existing stations were identified. Appropriate instruments for evaluating the respective spaces were selected and, following their application, the corresponding outcomes analyzed. The diagnostic study, which considered and laid out advantages and disadvantages of the proposal, offers a series of recommended improvements on the individual case studies as well as the project guidelines for new metro stations. Finally, the designation of dedicated spaces for retail and service activities in metro stations should be contemplated in the respective architectural designs as a means to ensure consideration of this important factor in the economic-financial studies aimed at determining the investment requirements for new metro lines.
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A dinâmica do processo evolutivo dos centros comerciais: aspectos do planejamento físico / The dynamics of the commercial center evolution process: aspects of physical planningGrassiotto, Maria Luiza Fava 28 September 2005 (has links)
Este trabalho procura demonstrar que a multifuncionalidade dos centros comerciais planejados contribui de forma decisiva para acelerar a sua consolidação. A parte teórica se apoia particularmente nos trabalhos de Eberhard Ziedler, Heliana C. Vargas, Lucrécia D\'A. Ferrara, Herman Hertzberger, Richard Rogers e Carlos J. L. Balsas. Quanto à base empírica os centros comerciais escolhidos foram estudados a partir de uma abordagem generalista, até uma análise mais pormenorizada, crítica, de quatro estudos de caso (o Shopping Parque D. Pedro de Campinas, o Centro Industrial e Empresarial AlphaVille de Barueri, o Catuaí Shopping Center de Londrina e o BarraShopping do Rio de Janeiro), chegando-se à definição de três fases em seu processo evolutivo: a de implantação, de desenvolvimento e consolidação. A partir da análise dos padrões atuais, foi possível a idealização de um cronograma hipotético de instalação de um centro comercial condizente com a realidade brasileira. Algumas recomendações para um melhor planejamento e projeto foram elaboradas. Ao final, apenas para ilustrar a metodologia idealizada, apresenta-se um exercício de aplicação que propõe um centro comercial multifuncional para a cidade de Maringá - PR. / This text advances the premise that the multifunction of planned commercial centers contributes in a decisive way to accelerate its consolidation. Eberhard Ziedler, Heliana C. Vargas, Lucrécia D\'A. Ferrara, Herman Hertzberger, Richard Rogers and Carlos J. L. Balsas, researches, support the theoretical part. With regard to the empiric basis, the chosen commercial centers were studied from a generalist approach toward a detailed and critical analysis concerning four cases (Shopping Parque D. Pedro - Campinas, Centro Industrial e Empresarial AlphaVille - Barueri, Catuaí Shopping Center - Londrina and BarraShopping - Rio de Janeiro). This leaded to the definition of the commercial centers three-evolution phases: implantation, development and consolidation. The recent standard analysis turned possible the idealization of a hypothetical chronogram viewing a commercial center installation suitable to Brazilian reality. For better planning and design some recommendations were elaborated. Finally to illustrate the idealized methodology, an application exercise proposing a multifunction commercial center to the City of Maringá -PR, is presented.
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Dual consumption.January 2001 (has links)
Chan Tin Wai Katherine. / "Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 2000-01, design report." / On double leaves ; texts blurred in printing. / Includes bibliographical references. / ACKNOWLEDGEMENT / INTRODUCTION / OBJECTIVES / RESEARCH / DESIGN DEVELOPMENT / FINAL DESIGN / BIBLOGRAPHY
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Acheteuse sans compétences ? La femme casablancaise face au supermarché. / Incompetent Shoppers? Casablanca women in the supermarketGodefroit-Winckel, Delphine 26 August 2013 (has links)
Le shopping est une activité quotidienne et routinière en apparence. Mais elle cache des mécanismes analytiquement complexes. Elle requiert donc de la part de l’acheteur un ensemble de compétences spécifiques. Comprendre comment les acheteurs qui ne disposent pas des compétences requises par l’environnement de consommation parviennent à faire leur shopping fut l’objectif de départ de cette thèse. La démarche ethnographique que nous avons ancrée dans le contexte marocain a dévoilé un certain nombre de méthodes que les consommatrices marocaines empruntent pour faire leur course dans les supermarchés. Au-delà de ces éléments descriptifs, notre recherche met en lumière une nouvelle perspective sur le shopping. Au Maroc, il existe une dichotomie rigide dans le rôle des genres. La configuration émergente du marché avec de nouvelles formes de distribution semble ouvrir des voies à la femme marocaine pour s’affranchir de certaines conventions sociales. Ainsi, le shopping utilitaire peut être une source de liberté. / Shopping is an everyday, routine activity, or at least that is how it appears. Yet it does conceal complex analytical mechanisms and thus requires that the purchaser possesses a set of specific competences. The first objective of this thesis was to understand how shoppers who lack the necessary competences manage to complete shopping. We ran an ethnography in Casablanca, Morocco, and shed light a number of methods employed by female Moroccan shoppers. Aside from descriptive elements, our research presents a new perspective on shopping. The Moroccan context envelops a rigid dichotomy between gender roles. The emerging marketplace with new forms of retailing offers avenues for Moroccan women to challenge certain social conventions. In this sense, shopping thus creates a sense of freedom.
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Commerces et espaces marchands dans les villes sud coréennes : les centres commerciaux verticaux / Retail and Shopping Spaces in the South Korean Cities : Vertical shopping centersCho, Hun Hee 06 July 2015 (has links)
Pleinement intégrés dans les tissus urbains, les centres commerciaux verticaux se multiplient sous une forme variée sur le territoire sud-coréen depuis les années 1990. Un grand équipement urbain multifonctionnel, affichant une verticalité spatiale, présente une pluralité de comportements des consommateurs. La recherche s’interroge sur les principaux aspects de l’articulation entre le commerce et la ville et démontre comment interagissent la transformation de la société et la mutation des espaces marchands. L’hypothèse centrale est que d’une part ces nouveaux lieux marchands soient formés à partir du contexte local et que d’autre part ces lieux participeraient à une production urbaine spécifique et contribueraient ainsi à une recomposition sociale singulière. Dans ce cadre, la recherche interroge l’histoire locale, les conditions sociales, économiques, juridiques et culturelles comme matrice principale et s’appuie sur l’exemple des centres commerciaux verticaux à Séoul. À travers l’analyse géographique, la recherche aborde trois questions majeures : formes, dynamiques et pratiques urbaines qu’induisent ces lieux marchands. Les interrogations reposent aussi sur la variation des échelles d’analyse : villes, quartiers, lieu marchand et individu. Prenant l’architecture commerciale comme angle d’analyse, la recherche apporte un nouvel éclairage pour comprendre la morphologie actuelle de Séoul et aussi pour évaluer dans quelle mesure un tel équipement urbain peut contribuer à réinventer la ville. La thèse ouvre également une nouvelle perspective sur la circulation des modèles commerciaux dans le contexte de mondialisation actuelle et sur la verticalisation des espaces urbains. / Fully integrated into the urban fabric, vertical shopping centers multiply in varied form on South Korean territory since the 1990s. Large multifunctional urban equipment, displaying spatial verticality, has a plurality of consumer behavior. The research examines the main aspects of the articulation between the retail and the city and demonstrates how interact the transformation of society and the changing of shopping spaces. The central hypothesis is that on the one hand the new shopping places are formed from the local context and on the other hand these places would participate in a specific urban production and thus contribute to a singular social recomposition. In this framework, the research questions the local history and social, economic, legal, cultural situation as main matrix and is based on the example of vertical shopping centers in Seoul. Through geographic analysis the research addresses three major issues: forms, dynamic and urban practices that bring these shopping places. The questions are also based on the change in scales of analysis: cities, neighborhoods, shopping places and individual. Taking commercial architecture as analysis angle, the research provides new insights for understanding the present morphology of Seoul and also to assess how such urban equipment can contribute to reinvent the city. The thesis also opens up a new perspective on the circulation of retail models in the current context of globalization and the verticalization of urban spaces.
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La numérimorphose des courses ordinaires : une approche par les usages / Digimorphosis of grocery shopping practices : a use-based approachComino, Loic 14 November 2017 (has links)
Désormais partie intégrante de notre quotidien, le numérique figure au cœur d’un nombre croissant d'activités. Les pratiques de magasinage n’échappent pas à la règle. Si les recherches en marketing qui explorent ce phénomène sont nombreuses, notre examen de la littérature met en évidence deux écueils récurrents : d’un côté, une tendance à morceler le numérique en mettant l’emphase sur une technologie spécifique et, de l’autre, une mise en retrait de la façon dont les individus se saisissent de ces ressources et les intègrent à leurs habitudes d’achat. Dans ce contexte, nous nous appuyons sur la sociologie des usages et, plus particulièrement, sur le concept de numérimorphose, pour donner du corps à l’usage des ressources digitales et apprécier les transformations engendrées par leur intégration plus ou moins durable aux pratiques de magasinage. Compte tenu de la diversité des pratiques d’achat, nous prenons le parti de nous focaliser sur une entrée empirique relativement peu abordée en marketing : les courses. Afin de nous positionner au plus près des individus lorsqu’ils assurent l’approvisionnement de leur foyer et rendre compte de leurs comportements effectifs, nous optons pour une méthodologie qualitative. Notre analyse aboutit à la mise en évidence d’un cadre analytique pour apprécier la numérimorphose des courses qui se décline sur trois axes : (1) le cadre communautaire qui aborde les courses en tant que pratique collective ; (2) le cadre spatiotemporel qui aborde les courses en tant que pratique située ; (3) le cadre marchand qui aborde les courses à partir de la relation entre l’offre et la demande. / Deeply embedded in our daily lives, digital technology appears as an essential component of our era. In our mind, this phenomenon is largely addressed by marketing research but remains affected by several limits. On the one hand, we notice that most researches focus on a specific technology. This results in a partial approach of practice’s digital shift. On the other hand, we argue that researches approaching digital shift in a larger scope fail to give social thickness to the use of technology. With this in mind, we adhere to the principles of « sociologie des usages » theoretical framework to enlighten the integration of digital devices into shopping practices. In order to face theoretical challenges related to the practice’s digital shift we introduce the concept of digimorphosis in marketing research. Given the diversity of shopping practices, we propose an application of the concept to grocery shopping. In order to position ourselves as close as shoppers, we opt for a qualitative methodological positioning. Here as well, the challenges related to the digital shift require reconsidering the techniques traditionally used to collect data, bring new ones and combines them to enrich our understanding of shopper’s behavior in a connected world. Our analysis leads to the identification of a three axes analytical framework designed to appreciate the digimorphosis of shopping practices: (1) the community axe which address shopping as a collective practice; (2) the spatio-temporal axe which address shopping as a situated practice; (3) the mercantile axe which address shopping as a practice based on value creation.
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Bigness in the city.January 2006 (has links)
Wai Siu Fan Johnson. / "Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 2005-2006, design report." / Includes bibliographical references. / Chapter A --- Background and Research Methodology / Chapter A-1 --- Background / Chapter A-2 --- Intention and Research Methodology / Chapter B --- Theoretical Research / Chapter B-1 --- Defining Bigness / Chapter B-1-1 --- Mapping Buildings of Extreme Scale Difference and Programmatic Combination / Chapter B-1-2 --- Examples of Bigness / Chapter B-2 --- Quotations and Understanding / Chapter B-2-1 --- Rem Koolhaas's definition of Bigness / Chapter B-2-2 --- Properties of Bigness / Chapter B-2-3 --- Functions of Bigness in the City / Chapter B-2-4 --- Roles of Bigness in the City / Chapter B-3 --- Other Related Views on Bigness / Chapter B-3-1 --- "MVRDV, FARMAX: excursions on density" / Chapter B-3-2 --- "Charles Jencks, The Architectural Review, Aug. 2002" / Chapter B-3-3 --- "Alan Colquhoun, The Superblocks" / Chapter B-4 --- Evolution of Bigness / Chapter C --- Field Research and Case Studies / Chapter C-1 --- Langham Place: Bigness as Urban-Regenrator / Chapter C-1-1 --- Location Map and Aerial Photos / Chapter C-1-2 --- Visual Survey / Chapter C-1-3 --- Programmatic Comparison / Chapter C-1-4 --- Occupany Comparison / Chapter C-1-5 --- Urban Section (with Program) / Chapter C-1-6 --- Urban Section (24 Hours Activities Zone) / Chapter C-1-7 --- Urban Section (Occupancy Density) / Chapter C-1-8 --- Movement in Bigness vs. Movement in City / Chapter C-2 --- Shatin New Town Plaza: Bigness as Urban-Unifier / Chapter C-2-1 --- Aerial Photos / Chapter C-2-2 --- Shatin Development Sequence / Chapter C-2-3 --- Shatin Town Center Development Sequence / Chapter C-2-4 --- The Linked City Center / Chapter C-2-5 --- Spatial Arrangement : The Axis / Chapter C-2-6 --- Spatial Arrangement : The Nodes / Chapter C-2-7 --- Spatial Arrangement :The Layers / Chapter C-3 --- Casino in Las Vegas: Bigness as Urban-Generator / Chapter C-3-1 --- Impact of Bigness on Las Vegas Urban Development / Chapter C-3-2 --- Impact of Bigness on Las Vegas Down Town / Chapter D --- Research Summary / Chapter D-1 --- Research Summary / Chapter D-2 --- Refinement of Design Thesis Statement / Chapter E --- Site Selection / Chapter E-1 --- Site Options / Chapter E-1-1 --- Option 01 - Shenzhen / Chapter E-1-2 --- "Option 02 - Yau Tong Bay, Hong Kong" / Chapter E-2 --- Confirmed site for further design experimentation / Chapter F --- Site Research / Chapter F-1 --- Site Survey and Analysis / Chapter F-1-1 --- Regional Context ; / Chapter F-1-1-1 --- Regional Mapping 01 / Chapter F-1-1-2 --- Regional Mapping 02 / Chapter F-1-1-3 --- Potential Program / Chapter F-1-1-4 --- Potential Events / Chapter F-1-2 --- Neighbourhood Context / Chapter F-1-2-1 --- Visual Survey / Chapter F-1-2-1-1 --- Visual Survey (1)-Aerial / Chapter F-1-2-1-2 --- Visual Survey (2) - Panorama / Chapter F-1-2-1-3 --- Visual Survey (3) - Vantage Points / Chapter F-1-2-1-4 --- Visual Survey (4) - View from SWH / Chapter F-1-2-1-5 --- Visual Survey (5.1) - Materiality in Existing Site Condition / Visual Survey (5.2) - Objects in Existing Site Condition / Chapter F-1-2-2 --- Mapping Existing Context / Chapter F-1-2-2-1 --- Building Typology / Chapter F-1-2-2-2 --- Existing Waterfront Line / Chapter F-1-2-2-3 --- Transportation System / Chapter F-1-2-2-4 --- Scale Comparison / Chapter F-1-2-2-5 --- Programmatic Comparison / Chapter F-1-3 --- District Level / Chapter F-1-2-3-1 --- Indenify Problems - Existing Condition / Chapter F-1-2-3-2 --- Indenify Problems - Govn't Proposal / Chapter F-1-2-3-3 --- Indenify Potential / Chapter G --- Design Experimentation / Chapter G-1 --- Intention of Experimentation / Chapter G-2 --- Experimentation A / Chapter G-2-1 --- "Summary, Review and Comments" / Chapter G-3 --- Experimentation B / Chapter G-3-1 --- "Summary, review and Comments" / Chapter G-4 --- Experimentation C / Chapter G-4-1 --- "Summary, review and Comments" / Chapter G-5 --- Summary of Experimentation and extention of the ideas of Bigness / Chapter H --- Final Design / Chapter H-1 --- Design Objective and Intention / Chapter H-2 --- Site Design / Chapter H-2-1 --- Design Concept / Chapter H-2-1-1 --- Urban Strategies / Chapter H-2-1-2 --- Programmatic Strategies / Chapter H-2-1-3 --- Scale Mapping / Chapter H-2-2 --- Design Development / Chapter H-3-1 --- Design Sketches / Chapter H-3-2 --- Sketch Model / Chapter H-2-3 --- Finalized Site Design / Chapter H-2-3-1 --- Site plan / Chapter H-2-3-2 --- Site Section / Chapter H-2-3-3 --- Diagrams / Chapter H-2-3-4 --- Massing and Typology of Massing / Chapter H-2-3-5 --- Visual Impressions / Chapter H-2-3-6 --- Final Model / Chapter H-3 --- Selected Building Design / Chapter H-3-1 --- Building 01 / Chapter H-3-2 --- Building 02 / Chapter H-3-3 --- Other Buidling Lots and Elements / Chapter I --- Bibliography / Chapter J --- Appendix / Chapter J-1 --- "Planning Study on the Harbour and its Waterfront Areas, HKSAR" / Chapter J-2 --- "Yau Tong Bay Redevelopment, Henderson" / Chapter J-3 --- Case Studies
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