The graduation thesis "Trends in mobile phones development" is focusing principally on detailed analysis of mobile phone market on a global scale. The aim of this thesis is to elaborate comprehensive analysis of mobile phone market oriented on phones with operating systems (smartphones). The analysis is drawn primarily from the perspective of the key players in the market and comparison of these manufactures. After the descriptive part, where is introduced market as a whole, market segmentation by volume and value, this section focuses on segmentation of the global market by key players. This descriptive part is completed by market segmentation according to the amount of mobile phones sold by key players. Second analysis is segmented by operating system. Following parts of the thesis is more practical. This part of the thesis is analyzing the companies, which are selling smartphones. In this part I started by describing a brief overview about what the market is, what is focusing on and what their advantages and pitfalls are. My focus is analyzing the market via Porter's analysis and SWOT analysis of individual manufactures. Finally, I analyze the financial indicators from year 2007 to present. In conclusion I come to recommendations what manufactures should and should not to do. Chapter with warnings is described by the products on the market, which failed in recent years. At very end I come to the evaluation and recommendations, which theoretically should bring some positive progress to companies. The main contribution of this thesis is to provide comprehensive, detailed analysis of the market of mobile phones and smartphones manufactures on a global scale. One of the benefits is the collection of information, data and analysis describing the current state of the market, but also recommendations practices, to which I reached via progression of the this work. Thanks to unique appreciation of the global mobile phone market, their indicators and strategic information, it is necessary to say that this thesis can be very valuable material for some readers, who want to get overview, or seek accurate information about certain manufacture.

Main topic of the Master's Thesis is mobile marketing in Czech Republic and the goal is to describe development of mobile devices, provided services and usage in marketing and marketing communication. Theoretical part is concerning development of the mobile devices and services where each topic is followed by a case study. Practical part contains quantitative and qualitative research. Quantitative on-line based research was conducted on sample of 100 deliberately chosen users. Main goal of this research was evaluation of average user experience with mobile marketing. Qualitative research was conducted by guided discussion with experts in the area of mobile marketing. Main goal of the research was assess actual scope of the use by marketers in context of the situation on the Czech market and discuss future development of this area.

Submitted by Silvana Teresinha Dornelles Studzinski (sstudzinski) on 2016-12-20T16:23:34Z No. of bitstreams: 1 Feng Du_.pdf: 2029574 bytes, checksum: 4eb36acb7cf2e7ff3ef83c72262105ac (MD5) / Made available in DSpace on 2016-12-20T16:23:34Z (GMT). No. of bitstreams: 1 Feng Du_.pdf: 2029574 bytes, checksum: 4eb36acb7cf2e7ff3ef83c72262105ac (MD5) Previous issue date: 2016-09-16 / Nenhuma / The globally growth of smartphone sales seems inevitable, and it opens new challenges and opportunities for businesses. Understanding consumer behavior in smartphone purchase in a cross cultural context is important for both marketers and consumers. For the development of this research, a theoretical model was proposed and tested in order to understand the impact of consumer’s innovativeness and frugal behavior on smartphone purchase intention in a cross-cultural context. To this end, it was conducted a survey that covers analyzing the antecedents of innovativeness and frugal behavior, as well as understanding the cultural difference among consumer’s smartphone purchase intention. In detail, the survey was developed in Qualtrics and distributed to participants from three countries (Brazil, China and India). The valid sample size was 349 participants in total. We used structural equation modeling to verify the proposed model and analyze the collected data. After adjustment of theoretical model, the study results indicated satisfactory indexes. The final model showed that opinion leadership, product involvement and symbolic value are factors that positively lead to domain specific innovativeness; as well as intrinsic religiosity is positive antecedent of frugal behavior; materialism also positively related to frugal behavior under economic pressure background; both consumer’s domain specific innovativeness and frugal behavior are positively lead to smartphone purchase behavioral intention; the cultural orientation value such as collectivism, uncertainty avoidance and power distance have moderate effects on relations among consumer’s Innovativeness, frugal and behavioral intention; other moderators such as status consumption and economic strain also showed significant moderate effects in the final model.

This study bridges the gap in the literature about the association between smartphone use and emotional intelligence on romantic relationship satisfaction. A sample of 161 undergraduate students between the ages of 18 and 26 at the University of Kentucky were recruited to complete an online survey about their smartphone usage, emotional intelligence, and romantic relationship satisfaction. Associations between smartphone usage and emotional intelligence, smartphone usage and romantic relationship satisfaction, and emotional intelligence and romantic relationship satisfaction were found. Specifically, productive smartphone usage was found to be positively associated with romantic relationship satisfaction, while problem smartphone usage was found to be negatively associated with romantic relationship satisfaction. Emotional intelligence was found to be positively associated with both productive smartphone usage and romantic relationship satisfaction. These findings suggest that both smartphone usage and emotional intelligence can impact romantic relationship satisfaction. This study provides important implications for therapists working with couples to help improve their romantic relationship satisfaction.

A growing body of research suggests that mindfulness, a receptive attentiveness to one’s present moment experiences, has the potential to adaptively regulate habitual behaviors. No prior study has tested the effect of mindfulness interventions on people’s daily desire experiences to inform the potential for adaptive desire regulation. The present exploratory randomized controlled trial examined the effect of a 14-day smartphone-based mindfulness intervention (versus a coping control intervention) on the frequency, intensity, duration, and enactment of everyday desires in 19 participants. The desire domains included basic need-based desires (i.e., for food, drink, sleep) and secondary desires (e.g., for sex, media, social interactions, work), assessed for 7 days pre- and post-intervention through ecological momentary assessment (EMA). Emotion data collected alongside, also through EMA, permitted examining the role of the mindfulness intervention in altering a potential link between experienced emotion (positive and negative) and desire. Results showed that intervention condition significantly predicted post-intervention desire frequency; those in the mindfulness condition experienced a higher frequency of desires post-training, and specifically, increased secondary desire frequency, but not basic desire frequency. Intervention condition did not predict the other desire outcomes (enactment, strength, or duration). Results also revealed that intervention significant moderated the association between positive emotion and overall desire frequency; those in the mindfulness condition experienced fewer desires when experiencing increased positive emotion, whereas there was no association between positive emotion and desire after coping training. Intervention condition did not moderate associations between positive emotions and other desire variables, or negative emotions and any desire variables.

Sammanfattning Titel: Ålderns påverkan på användningen av mobila betalningar- En kvantitav studie. Författare: Timmy Berta och Igor Krulj Handledare: Klaus Solberg Soilen Examinator: Ulf Ågerup Högskola: Halmstad Högskola, Sverige. Nivå: Kandidatuppsats, Strategisk Marknadsföring (15 hp), Vårterminen 2013 Nyckelord: Mobil betalning, framtida betalningar, kontanter, ålderns inverkan på mobila betalningar, mobila tjänster, internet betalningar, smartphone tjänster, internet handel, mobil säkerhet.   Problemformulering Hur påverkar konsumenternas ålder användningen av mobila betalningstjänster? Hur påverkas användningen av mobil betalning beroende på konsumenternas kunskap utifrån deras ålder? Har konsumenterna en annan syn att se på säkerheten hos mobila betalningstjänster utifrån deras ålder?   Syfte Syftet med denna uppsats är att, med utgångspunkt i den teoretiska referensramen och en kvantitativ studie, mäta hur konsumenternas ålder påverkar användningen av mobila betalningstjänster. Vidare vill vi undersöka och analysera om säkerhet är avgörande för användningen av mobila betalningstjänster och om konsumenter är villiga att övergå till mobil betalning utifrån deras ålder. Slutligen vill vi få fram ett resultat där läsaren ser hur fördelningen av konsumenternas användande ser ut i de olika åldrarna.   Teoretisk referensram Här presenteras olika teorier för att förstå mobila kommunikationens utveckling, samt de olika betalningsmedlen. Teorier kring faktorerna säkerhet, enkelhet och användning tas upp med fokus på mobil betalning. Slutligen presenteras teorier vilka anses vara avgörande för användning av en ny teknologi. All teori är utifrån ett åldersperspektiv.   Metodik Vi har valt att göra en kvantitativ studie. Datainsamlingen består av 380 respondenter i Halmstads tätort som medverkat i vår enkätundersökning, tillsammans med tidigare nedskrivna teorier och information.   Empirisk studie I empirin presenteras svaren ur enkätundersökningen med diagram och korstabeller.   Slutsats Det finns ett samband mellan användning av mobila betalningstjänster och ålder. Desto högre ålder på konsumenten, leder till minskad användning av mobila betalningstjänster. Äldre människor har en vilja till att börja använda mobil betalning, men deras kunskap om mobilens funktioner begränsar detta. Majoriteten av respondenterna anser att deras vardag hade underlättats om de kunde överföra pengar och betala köp via mobilen. Ifall en marknadsmässig betrodd mobil betalningstjänst utifrån ett säkerhetsperspektiv finns i existens, är konsumenterna villiga att börja använda denna tjänst. / Abstract Title: The age impact on the usage of mobile payments – A qualitative study. Authors: Timmy Berta och Igor Krulj Supervisor: Klaus Solberg Soilen Examiner: Ulf Ågerup University: Halmstad University, Sweden Level: Bachelor thesis, Strategic Marketing (15 hp), springterm 2013 Keywords: Mobile payment, future payments, cash, age impact on mobile payments, mobile services, internet payments, smartphone services, e-commerce, mobile security.                                      Problem formulation How does consumer’s age affect the usage of mobile payment services? How is the use of mobile payment depending on consumer’s knowledge based on their age? Has consumers a different view on the safety of mobile payment services based on their age?   Purpose The purpose of this paper, based on the theoretical framework and a quantitative study, is to measure how consumer age affects the use of mobile payment services. Further, we investigate and analyze if the perceived security is vital to the use of mobile payment services, and if consumers are willing to switch to mobile payment services based on their age. Finally, we will get a result that the reader can see how the distribution of consumer usage presents depending on age.   Theoretical framework Presents different theories for understanding mobile communications development, and the various means of payments available. Theories of factors based on safety, simplicity and use are presented with a focus on mobile payments. Finally, we present theories which are considered crucial for the use of a new technology.All theory is based on an age perspective.   Methodology We have decided to make a quantitative study. The data collection consists of 380 respondents from urban Halmstad who participated in our survey, together with previously impaired theories and information.   Empirical study The empirical data presents responses from the survey with charts and crosstabs.   Conclusion There is a relationship between the use of mobile payment services and age. The higher the age of the consumer are the fewer are using mobile payment services. Older people have a desire to start using mobile payments services, but their knowledge of the mobile's features limits the usage. The majority of respondents believe that their lives had been more convenient if they could transfer money and pay for purchases via their mobile phone. If a market trusted mobile payment services existed based from a security stand of view, then consumers are willing to start using this service.

This thesis explores memory performance for smartphone workloads. We design a Video Conference Workload (VCW) to model typical smartphone usage. We describe a trace-based methodology which uses a software implementation to mimic the behaviour of specialised hardware accelerators. Our methodology stores dataflow information from the original application to maintain the relationships between requests. We first study seven address mapping schemes with our VCW, using a first-ready, first-come-first-served (FR-FCFS) memory scheduler. Our results show the best performing scheme is up to 82% faster than the worst. The VCW is memory intensive, with up to 86.8% bandwidth utilisation using the best performing scheme. We also test a Web Browsing and a set of computer vision workloads. Most are not memory intensive, with utilisation under 15%. Finally, we compare four schedulers and find that the FR-FCFS scheduler using the Write Drain mode [8] performed the best, outperforming the worst scheduler by 6.3%.

With the rise of social media and the emergence of smartphones, new possibilities have arisen for companies to create and maintain customer relations. Today, customers expect companies to be represented on social media platforms. Customers today will discuss companies and products on social media, regardless of whether the companies are represented on the platforms or not. Therefore, it is important for companies to be present on these platforms in order to be a part of the discussion. On Instagram, a company can share content that would perhaps be unfitting for any other medium. This thesis researches how the top five Interbrand companies on Instagram have worked with marketing and PR, and how their posted content affects the users’ level of interaction.    Two methods of analysis have been used in the writing of this thesis. In the first one, content analysis, the content and level of interaction of 200 Instagram posts were examined. Furthermore, a survey was conducted, with the aim of investigating Instagram users’ motivations for using the platform and of following a company profile on Instagram.   The material has been researched with an overall marketing and public relations perspective. Other theories that have been used concern customer relationship management, self-representation and self-disclosure, back stage and front stage and word-of-mouth theories.   The results show strong indicators that different kinds of posts evoke different levels of user interaction. The companies mainly use Instagram to market their products and to share information about events and new releases. These kinds of posts mainly receive a low level of interaction, with as little as one percent of the companies’ followers liking, and two in 10 000 commenting on the pictures. However, when the companies utilized Instagram’s co-creative features, for example by encouraging the users to use company specific hashtags, the level of interaction increased by as much as five times. Other interesting results concern back stage sharing and how interaction affects trust in a company’s message.

Syftet med föreliggande studie var att undersöka möjliga prediktorer för utfallet i KBT-behandling vid depression, face-to-face samt i kombination med stöd av en smartphoneapplikation. 88 deltagare randomiserades till smartphone- (n = 45) eller face-to-face-betingelsen (n = 43). Utfallsmåttet var förändring i Beck Depression Inventory-II mellan förocheftermätning, främst beräknat med residual gain scores. Samband mellan prediktorer och utfall undersöktes medkorrelationsanalyser. Regressionsanalyser med interaktionen mellan prediktor och behandlingsbetingelse genomfördes för att undersöka skillnader mellan betingelserna. Resultatet visade att högre initial depressionsnivå predicerade större förbättring för alla deltagare sammantaget samt för båda behandlingsbetingelserna. Att ha sysselsättning predicerade mindre förbättring för face-to-face-betingelsen. Vissa frågor gällande smartphoneanvändning visade sig betydelsefulla. Exempelvis var upplevelsen av att ha stor användning av sin smartphone relaterat till större förbättring för smartphonebetingelsen. Gällande allians var högre skattningar på Working Alliance Inventory-Short under behandlingsvecka tre relaterat till större förbättring för alla deltagaresammantaget samt för smartphonebetingelsen. Detta samband gällde även vid kontroll för skattning av förväntad allians. Kön, ålder, civilstånd, utbildningsnivå, stad, initial ångestnivå, samtidig ångestdiagnos, tidigare depressionsdiagnos, förväntad allians samt flera smartphonefrågor predicerade inte utfallet. Att många faktorer inte korrelerade med utfallet skulle kunna tyda på att detta behandlingsformat kan komma att passa en bred patientgrupp, men att det kan vara viktigt att ta hänsyn till betydelsen av allians samt individers smartphonevanor.

Darbo objektas: išmaniųjų telefonų aplikacijų taikymas aktyvaus laisvalaikio skatinimui. Darbo tikslas: įvertinti išmaniųjų telefonų aplikacijų taikymą aktyvaus laisvalaikio skatinimui. Darbo uždaviniai: 1. Atskleisti aktyvaus laisvalaikio sampratą ir jo praleidimo galimybes miestų parkuose. 2. Apžvelgti aktyvaus laisvalaikio skatinimo galimybes taikant išmaniųjų telefonų aplikacijas. 3. Įvertinti Kauno miesto gyventojų nuomonę apie aktyvų laisvalaikį, jo praleidimą miesto parkuose esančiose lauko treniruoklių aikštelėse bei jų skaitmenizavimą panaudojant išmaniųjų telefonų aplikacijas. Išvados: 1. Aktyvus laisvalaikis - sąlygiškai trumpa ir nekonkreti, fizinė laisvalaikio veikla gamtoje, kurių metu yra aktyviai judama, gaunama dvasinė, fizinė bei emocinė nauda bei gerinamas fizinis pasirengimas. Viena populiariausių aktyvaus laisvalaikio praleidimo formų visame pasaulyje taip pat ir Lietuvoje tampa sportas lauko treniruoklių aikštelėse. Ši paslauga skatina visuomenę rūpintis savo savijauta bei išvaizda, nes yra suteikiama galimybė nemokamai bei nereikalaujant daug įgūdžių sportuoti gryname ore ištisus metus. Lauko treniruoklių plėtra ne tik mažina pasyvių žmonių skaičių, tačiau plečia vartotojų socialinį akiratį, skatina parkų racionalių išteklių naudojimą bei suteikia žmonėms puikią galimybę aktyviai praleisti laisvalaikį gamtoje. 2. Inovacijos išmaniųjų telefonų rinkoje yra puiki priemonė skatinti visuomenę būti fiziškai aktyviais ir leisti aktyvų laisvalaikį, tuo pačiu... [toliau žr. visą tekstą] / The object of the study: the applying of the applications of smart technologies for promotion of active leisure. The Aim of the study: to evaluate the applying of applications of smart technologies for promotion of active leisure. Tasks of the study: 1. To reveal the conception of active leisure and its possibilities in the city’s parks 2. To view the possibilities of spending of pastime using the innovative applications of smart technologies 3. To assess the opinion of citizens about the spending of their pastime in the site of outdoor trainers and their digitalization using the smart technology applications in Kaunas. Conclusions: 1. Active pastime could be described as a relatively short and uncertain, sporting leisure activity in nature providing the significance and plenitude of life and ensuring the psychological welfare for individuals. During the leisure time it is possible to play up, get the emotional, spiritual and physical benefit. In this way a person experiences the pleasure, strengthens one’s health, improves the emotional and mental state. Active sport in the site of outdoor trainers is becoming more and more popular not all over the world but in Lithuania too. This type of activity motivates the society to care about ones appearance because it is possibility to do active outdoor sport in the fresh air and for free all-year-round. The development of outdoor trainers not only decreases the number of passive people but widens the social view of consumers. It... [to full text]