The aim of this study was to determine a carbon and water footprint for a beverage manufacturing company. The carbon footprint etermination was conducted on Scope 1 and Scope 2. The water footprint was determined on the blue water and grey water. The beverage production volumes of the beverage manufacturing company were used to determine both the carbon and the water footprint. The theoretical background to this study was based on both local and international beverage companies and the outcome for the carbon and water footprint was benchmarked against the local and international companies. The objectives of this study were achieved by calculating a carbon and water footprint for the beverage company. The carbon footprint unit of measure is g CO2e / litre produced and the water footprint is litre water/litre produced. The unit of measure for pollutant grey water footprint is measured in milligram. Based on the results achieved in this study, commendations for carbon and water footprint reductions were made to the beverage company. Reduction targets for production year 2020 were also recommended based on the implementation of the reduction plans. / Environmental Sciences / M. Sc. (Environmental Management)

The concern of society about the environmental impact mainly post-consumer waste is increasing every day. The degradation that the environment suffers from the dump this waste and the lack of sustainability that the current economic model predicts, are factors that influence the search for alternatives to solve or minimize these effects. The objective of this paper is to present the application of Lean Six Sigma in packaging reverse logistics activities in a soft drink industry. The Reverse Logistics has become important in organizations because it deals with the reverse flow of resources among members of the traditional supply chain. Can help the most points explored by organizations: maximize profit while minimizing costs. The Lean Philosophy and Methodology Six Sigma are two important and innovative trends in business and the joint application of the two methodologies can bring significant benefits to organizations. The research methods were Bibliographic Search, Documentary Research and Case Study. Applied to Lean Philosophy in the process to reduce waste and also applied up to the practical Six Sigma reduce variability. After the diagnosis of waste and variability, we applied the solutions proposed in the improvement plan and the gains were the reduction of operating costs and reduced lead time of the process. The conclusion was that Lean Six Sigma process improvement and provided significant financial gains for the organization. / A preocupação da sociedade com o impacto ambiental principalmente dos resíduos de pós-consumo vem aumentando a cada dia. A degradação que o meio ambiente sofre com o despejo destes resíduos e a ausência de sustentabilidade que o atual modelo econômico prevê, são fatores que influenciam a busca por alternativas que solucionem ou minimizem esses efeitos. O objetivo deste trabalho é apresentar a aplicação do Lean Seis Sigma nas atividades de Logística Reversa de embalagens em uma indústria de refrigerantes. A Logística Reversa tornou-se importante nas organizações, pois trata do fluxo reverso de recursos entre os integrantes da cadeia produtiva tradicional. Pode auxiliar nos pontos mais explorados pelas organizações: maximizar o lucro ao mesmo tempo minimizando custos. A Filosofia Lean e a Metodologia Seis Sigma são duas importantes e inovadoras tendências no mundo dos negócios e a aplicação conjunta das duas metodologias pode trazer benefícios significativos para organizações. Os métodos de pesquisa foram a Pesquisa Bibliográfica, a Pesquisa Documental e o Estudo de Caso. Aplicou-se a Filosofia Lean no processo para reduzir os desperdícios e aplicou-se também as praticas Seis Sigma para reduzir a variabilidade. Após a realização do diagnóstico dos desperdícios e da variabilidade, foram aplicadas as soluções propostas no plano de melhorias e os ganhos obtidos foram a redução do custo operacional e diminuição do lead time do processo. A conclusão foi que o Lean Seis Sigma proporcionou melhoria do processo e ganhos financeiros significativos para organização.

Bakgrund Idag diskuteras det mycket kring vilken roll sockerkonsumtionen kan spela gällande de ökande hälsoproblemen i samhället. På senare tid har det flytande sockret lyfts fram som en av de stora bovarna i dramat och forskning visar på att läsk bestående oberoende av vanligt socker eller artificiellt socker, kan påverka hälsan negativt.SyfteSyftet med undersökningen var att granska ungdomars läskkonsumtion samt att ta reda på deras motiv till varför de föredrar att dricka vanlig läsk respektive lightläsk. Det är även av intresse att undersöka eventuella könsskillnader. MetodUndersökningen har gjorts med hjälp av en enkätundersökning med intention att beskriva ungdomars läskkonsumtion. Valet av undersökningsmetod syftade till att ge bredd åt undersökningen. Undersökningen gjordes på tre stycken 0-9 skolor i Vellinge kommun. Undersökningen var en totalundersökning på årskurserna 7-9 vilket resulterade i att inget urval gjordes. Sammanlagt medverkade 221 elever i undersökningen.ResultatGenom undersökningen framgår det att de flesta, d.v.s. 163 stycken (73,8 %) av de medverkande eleverna dricker läsk 1-3 gånger per vecka. Resultaten visar även att pojkar har en statistiskt säkerställd benägenhet att dricka mer läsk än flickor. Vid valet av vanlig läsk respektive lightläsk är vanlig läsk populärast då 162 av de medverkande eleverna föredrar att dricka vanlig läsk medan endast 56 elever föredrar att dricka lightläsk.SlutsatsUngdomarna tycks vara belysta kring de aspekter som media berört gällande sockrets och sötningsmedlenas tänkbara effekter på hälsan, men saknar kunskap kring de faktiska bevis som finns. Därför är det viktigt att både föräldrar och skola figurerar som förebilder och visar var man står gällande hälsofrågor. Detta för att på sikt kunna få bukt med dagens ökande ohälsa bland barn och ungdomar. Dagens barn och ungdomar behöver både undervisning i och redskap till att utveckla en hållbar hälsosam livsstil. / The pros and cons debate on the issue to what effect sugar has on our health, is widely spread today. During recent years liquid sugar has been identified as a major cause to the increasing health problems. The purpose of this thesis is to examine young peoples habits regarding consumption of soft drinks and to find out their motives and preferences for ordinary soft drinks respectively light soft drinks. It is also of interest to search for any variation in habits between the sexes. The survey, which included all students (221) at three 0-9 schools, was conducted by means of questionnaires in an opinion poll with the over all intention to describe young peoples consumption of soft drinks. The research shows that most young people drink soft drinks 1-3 times a week and that boys significantly drink a larger amount of soft drinks than girls do.The result also show that it is more popular to drink ordinary soft drinks than to drink light soft drinks.

Final draft report presented to the Graduate School of Business Leadership, University of South Africa / The main purpose of this study is to ascertain the major service quality variables that determine customer satisfaction for the Carbonated Soft Drink market which is dynamic and is also part of the highly competitive impulse beverage industry in South Africa. Amalgamated Beverages Industry (aka Coca Cola) still holds the lion’s share of the market although its share has fallen in the last 5 years presumably due to the growth in the consumption of substitutes such as bottled water, 100% fruit juices, energy drinks and dairy juice blends. The proliferation of “diet conscious” consumers has exacerbated the situation. These alternatives are the primary growth areas in the impulse beverage market. This has obviously threatened the viability and profitability of major players in this industry. To date the performance of Carbonated Soft Drinks (CSDs) has been less than satisfactory. There are other key players which have penetrated this market namely Pepsi, trading as Pioneer Foods, Royal, Pioneer Foods, California Cola, Pick ‘n Pay and Quality Beverages. For purposes of this study the three key players were chosen namely ABI, Pepsi and Quality Beverages. These key players have made huge investments in this industry at the level of production and distribution. In addition heavy investments go towards advertising and promotional campaigns. This research is exploratory in nature and makes way for further research in order to reach a more logical conclusion. This study is conducted within the confines of Gauteng region and more specifically Johannesburg North and Central. These two regions were chosen because the researcher resides close to these regions and wanted to minimize the costs involved in this study. The researcher also assumed the findings are a true representation of the broader picture of the South African scenario. Before collecting information the researcher initially consulted recent articles, books, magazines, company reports and even the internet in order to develop a clear understanding of the industry. This also helped the researcher to make logical decisions in the course` of undertaking the research. To that effect the researcher adopted the service quality SERVQUAL and the Gaps models in coming up with a measurement instrument for the research. The CSD companies have two broad categories of customers namely the trader and the end user or consumer. The trader purchases the product for purposes of research whilst the end user buys for consumption. This research focused on the trade customer. According to research experts a sample of more than 5% of the total population does not compromise validity. However the researcher opted for more than 10% of the total population in order to increase reliability of the results. Thus from the population size of 965 trade outlets the researcher arrived at a sample of 100. The traders were classified into four major categories namely retail outlets, wholesalers, restaurants and service stations. Information was collected from these 100 traders using personal interviews. The researcher is the one who conducted all the interviews. Information was gathered from buyers, managers and owners. The researcher took advantage of the Statistical Package for Social Scientists in order to make a meaningful analysis of the data collected. Many service oriented recommendations have been promulgated by this research. They are neither exhaustive nor prescriptive given the time constraint within which this research was conducted.

The aim of this study was to determine a carbon and water footprint for a beverage manufacturing company. The carbon footprint determination was conducted on Scope 1 and Scope 2. The water footprint was determined on the blue water and grey water. The beverage production volumes of the beverage manufacturing company were used to determine both the carbon and the water footprint. The theoretical background to this study was based on both local and international beverage companies and the outcome for the carbon and water footprint was benchmarked against the local and international companies. The objectives of this study were achieved by calculating a carbon and water footprint for the beverage company. The carbon footprint unit of measure is g CO2e / litre produced and the water footprint is litre water/litre produced. The unit of measure for pollutant grey water footprint is measured in milligram. Based on the results achieved in this study, recommendations for carbon and water footprint reductions were made to the beverage company. Reduction targets for production year 2020 were also recommended based on the implementation of the reduction plans. / Environmental Sciences / M. Sc. (Environmental Science)

Final draft report presented to the Graduate School of Business Leadership, University of South Africa / The main purpose of this study is to ascertain the major service quality variables that determine customer satisfaction for the Carbonated Soft Drink market which is dynamic and is also part of the highly competitive impulse beverage industry in South Africa. Amalgamated Beverages Industry (aka Coca Cola) still holds the lion’s share of the market although its share has fallen in the last 5 years presumably due to the growth in the consumption of substitutes such as bottled water, 100% fruit juices, energy drinks and dairy juice blends. The proliferation of “diet conscious” consumers has exacerbated the situation. These alternatives are the primary growth areas in the impulse beverage market. This has obviously threatened the viability and profitability of major players in this industry. To date the performance of Carbonated Soft Drinks (CSDs) has been less than satisfactory. There are other key players which have penetrated this market namely Pepsi, trading as Pioneer Foods, Royal, Pioneer Foods, California Cola, Pick ‘n Pay and Quality Beverages. For purposes of this study the three key players were chosen namely ABI, Pepsi and Quality Beverages. These key players have made huge investments in this industry at the level of production and distribution. In addition heavy investments go towards advertising and promotional campaigns. This research is exploratory in nature and makes way for further research in order to reach a more logical conclusion. This study is conducted within the confines of Gauteng region and more specifically Johannesburg North and Central. These two regions were chosen because the researcher resides close to these regions and wanted to minimize the costs involved in this study. The researcher also assumed the findings are a true representation of the broader picture of the South African scenario. Before collecting information the researcher initially consulted recent articles, books, magazines, company reports and even the internet in order to develop a clear understanding of the industry. This also helped the researcher to make logical decisions in the course` of undertaking the research. To that effect the researcher adopted the service quality SERVQUAL and the Gaps models in coming up with a measurement instrument for the research. The CSD companies have two broad categories of customers namely the trader and the end user or consumer. The trader purchases the product for purposes of research whilst the end user buys for consumption. This research focused on the trade customer. According to research experts a sample of more than 5% of the total population does not compromise validity. However the researcher opted for more than 10% of the total population in order to increase reliability of the results. Thus from the population size of 965 trade outlets the researcher arrived at a sample of 100. The traders were classified into four major categories namely retail outlets, wholesalers, restaurants and service stations. Information was collected from these 100 traders using personal interviews. The researcher is the one who conducted all the interviews. Information was gathered from buyers, managers and owners. The researcher took advantage of the Statistical Package for Social Scientists in order to make a meaningful analysis of the data collected. Many service oriented recommendations have been promulgated by this research. They are neither exhaustive nor prescriptive given the time constraint within which this research was conducted.

[pt] As alterações no cenário econômico dos países emergentes causaram reflexos positivos na base da pirâmide através do aumento de seu poder aquisitivo. No Brasil, esta realidade é percebida pelo ritmo acelerado de mudanças na última década que impactaram o setor varejista, trazendo uma grande quantidade de marcas para os diferentes setores da economia. Estas novas ofertas para o consumidor de baixa renda foram fundamentadas, muitas vezes, em preços mais acessíveis a sua capacidade de consumo. Este movimento de fortalecimento de marcas populares suscitou a reação das marcas premium. Para direcionar a estratégia das grandes empresas, nesta busca por se re- conectarem aos consumidores pobres, é importante entender mais profundamente a relação deles com as marcas. A presente dissertação teve então como objetivo obter um melhor entendimento do papel e do significado da marca no processo de decisão de compra de produtos, dos segmentos de refrigerante e sabão em pó, para consumidores da classe baixa. Para tanto foram realizadas dez (10) entrevistas em profundidade com mulheres pertencentes às classes C e D, residentes no estado do Rio de Janeiro e responsáveis pela compra de supermercado de suas famílias. Apesar da pesquisa não se propor a explorar o peso das variáveis utilizadas por estas mulheres na decisão de compra, pôde-se observar que existe certa hierarquização. No caso de refrigerante, as mulheres entrevistadas avaliam, em geral, (1) os refrigerantes não reprovados pela família, (2) o preço, (3) o orçamento disponível e (4) as marcas preferidas (premium). No caso de sabão em pó, a escolha parece ser feita levando-se em consideração (1) a marca (verbalizada como sendo a opção pela qualidade), (2) o preço e (3) o orçamento disponível. Avaliando os elementos subjetivos da compra e indo além do discurso das mulheres entrevistadas, a compra do refrigerante (das marcas aprovadas pela família) traz a recompensa pelo elogio dos filhos e marido; enquanto a compra do sabão em pó das marcas premium (percebida por elas como as marcas de melhor qualidade) traz um sentimento de realização do cuidado com a família, a certeza de ter feito a compra certa, mais inteligente, de melhor custo/benefício. Percebe-se então que a equação de valor que rege a decisão de compra destas mulheres de baixa renda não é simples e não é única. Parecem existir modelos diferentes para a tomada de decisão de compra de produtos distintos (refrigerante e sabão em pó). / [en] Changes in the economic scene of emerging countries had caused positive consequences in the base of the pyramid through the increase of its purchasing power. In Brazil, this scenario is perceived by the sped up rhythm of changes in the last decade that impacted the retail business, bringing a great number of brands for different sectors of the economy. These new offers for the low income consumer had been often based in more affordable prices for the consumption capacity of this tier. This movement of popular brands empowerment awaked the reaction of premium brands. To guide the strategy of great companies, in this pursue for reconnecting with poor consumers, is important to deeply understand their relation with brands. The present dissertation had then the objective to get a better understanding of the role and meaning of brands in the purchase decision process of products, within the segments of soft drink and powdered soap, for low income consumers. To reach that goal, ten (10) in depth interviews with women pertaining to C and D tiers, residents in the state of Rio de Janeiro and responsible for the supermarket purchase of their families, had been carried through. Despite the research does not consider to explore the utility of the variables used for these women in the purchase decision, it could be observed that a hierarchy exists. In soft drink purchase, the interviewed women mostly evaluate (1) soft drinks not disapproved by their family, (2) price, (3) available budget and (4) preferred brands (premium brands). In the powdered soap purchase, the choice seems to be made taking in consideration (1) brand (expressed as being the option for quality), (2) price and (3) available budget. Evaluating the subjective elements of the purchase and going beyond the speech of the interviewed women, the purchase of soft drink (of brands approved by their family) brings rewards through compliment of kids and husband; while the purchase of powdered soap of premium brand (perceived for them as better quality brands) brings a feeling of accomplishment in taking care of their families, the certainty to have done the precise purchase, more intelligent, of better cost/benefit. Is perceived then that the value equation that drives the purchase decision of these low income women is not simple and is not unique. They seem to exist different models in purchase decision taking of distinct products (soft drink and powdered soap).

Este trabalho teve como objetivo a produção de hidrogênio em reator anaeróbio de leito fixo com fluxo ascendente utilizando-se efluente de indústria de refrigerantes. Os resultados obtidos demonstraram que a água residuária semi-sintética simulando efluente de indústria de refrigerantes tem um bom potencial de geração de hidrogênio. Dados da operação dos dois reatores utilizados mostraram que o maior rendimento foi alcançado pelo reator operado sem a adição de meio contendo nutrientes (R2), pois este foi capaz de atingir 4,2 mol \'H IND.2\'/mol de substrato em contraste com 2,5 mol \'H IND.2\'/mol de substrato, obtida pelo reator (R1), cujo afluente continha suplementação nutricional. Constatou-se que o reator operado sem adição de nutrientes (R2) apresentou continuidade na produção de hidrogênio, fato que não ocorreu com o reator R1, que exibiu uma produção efêmera e significativamente inferior. O melhor desempenho na velocidade de produção de hidrogênio e porcentagem do mesmo na composição do biogás também foi observado para o reator R2, que atingiu 0,52 L/h.L e 18,9% de \'H IND.2\' contra 0,28 L/h.L e 2,1% de \'H IND.2\' obtidos pelo reator com suplementação nutricional (R1). Após esta primeira etapa comparativa em que os reatores foram operados simultaneamente com TDH teórico de 0,5 h, prosseguiu-se apenas com a operação do reator R2, porém com tempo de detenção hidráulica teórico de 1 h, o que induziu uma maior conversão do substrato a ácidos e álcoois, mudou as características hidrodinâmicas do leito e afetou negativamente a produção de hidrogênio. / This work was aimed on hydrogen production in an upflow anaerobic packed-bed reactor fed with soft-drink wastewater. The results obtained show that the semisynthetic soft-drink wastewater has a good hydrogen generation potential. Data obtained from the operation of both reactors indicated that the reactor operated without the addition of medium containing macro and micronutrients (R2) provided higher hydrogen yield (4,2 mol \'H IND.2\'/mol of substrate) as compared to the reactor (R1) operated with the addition of nutrient medium, which achieved lower hydrogen production yield (2,5 mol \'H IND.2\'/mol of substrate). It was observed that the reactor operated without the addition of nutrients (R2) showed continuous hydrogen production, while the reactor R1 exhibited a short period of production and lower amounts of hydrogen. Better hydrogen production rate and percentage in the biogas were also observed for the reactor R2, which achieved 0,52 L/h.L and 18,9% of \'H IND.2\' against 0,28 L/h.L and 2,1% of \'H IND.2\' obtained by the reactor with nutrient addition (R1). After operation with HDT of 0,5 h, the reactor R2 was operated with theoretical HDT of 1 h. Under this condition, the substrate was mainly converted to acids and solvents, negatively affecting the hydrogen production and the hydrodynamic pattern of the reactor.

Evidências científicas apontam para os efeitos indesejáveis do açúcares de adição na saúde, especialmente, cáries e a associação com consumo excessivo de energia e, conseqüentemente, com o ganho de peso e diluição de outros nutrientes. A Organização Mundial da Saúde recomenda limitar o consumo em 10% do valor energético total (VET). Apesar do Brasil ser um dos principais produtores mundiais de açúcares proveniente de cana, não há estudos populacionais que investiguem o consumo de açúcares nesta população. Este trabalho apresenta três artigos relacionados ao consumo de açúcares de adição obtido por inquérito populacional domiciliar entre adultos e idosos residentes do município de São Paulo. Os objetivos foram: analisar a associação entre variáveis demográficas, socioeconômicas e de estilo de vida e consumo de açúcares de adição; investigar o consumo de açúcares de adição e sua relação com o consumo de energia e nutrientes; identificar a relação entre consumo de refrigerantes, como uma das principais fontes de açúcares de adição, e variáveis de estilo de vida, antropométricas e sociodemográficas. Obteve-se uma amostra probabilística de 1311 indivíduos (689 adultos e 622 idosos) por conglomerados. Aplicou-se um recordatório alimentar de 24 horas e um segundo recordatório em uma subamostra. O consumo alimentar habitual de energia, nutrientes e alimentos foi estimado pelos métodos propostos pela Iowa State University (ISU) e pelo National Cancer Institute (NCI). A média do percentual do VET proveniente de açúcares de adição foi de 9,13% (IC95%: 8,88; 9,37) entre adultos e 8,42% (IC95%: 8,16; 8,67) entre idosos (p<0,05). O percentual de indivíduos que ingere açúcares de adição acima de 10% do VET foi de 38,0% e 25,4% entre adultos e idosos, respectivamente. Mulheres consomem açúcares em maior quantidade do que homens (p<0,05). Faixa etária e número de bens duráveis estiveram associados à adequação do consumo de açúcares entre adultos enquanto que entre idosos observou-se associação para escolaridade. O maior consumo de açúcares associou-se ao menor consumo de alguns nutrientes, como proteína, fibras, zinco, ferro, magnésio, potássio, vitamina B6 e folato. A participação do refrigerante na contribuição de açúcares de adição foi entre 13,83% (mulheres idosas) a 38,1% (homens adultos). O consumo de refrigerantes foi maior entre os mais jovens, do sexo masculino e não subrelatores do consumo energético. Somente entre adultos, o índice de massa corporal associou-se ao consumo de refrigerantes (b=0,09; p=0,034). Medidas de saúde pública para limitar o consumo de açúcares e refrigerantes poderiam beneficiar a população na promoção da saúde. / Scientific evidences point to the undesirable effects of the added sugar in the health, such as: dental caries, excess of energy intake and, consequently, weight gain and dilution of nutrients. The World Health Organization recommends to limit the consumption in 10 % of the energetic intake (EI) from added sugar. In spite of Brazil is one of the principal world-wide producers of sugar from cane, there are no survey that investigate the consumption of sugars in this population. This thesis presents three papers related to added sugar consumption obtained by population-based survey between adult and elderly in Sao Paulo. The objectives were: to analyze the association between demographic, socioeconomics and life style variables and added sugar consumption; to investigate the consumption of added sugar and his relation with the energy and nutrients intake; to identify the relation between consumption of soft drinks, like one of the main source of added sugar, and demographic, socioeconomics, nutritional state and life style variables. The probabilistic sample of 1,311 individuals (689 adults and 622 elderly) was obtained using multistage cluster samples. Data was collected through 24-hour food recall, including a second round of data collection in a subsample. Usual intakes of energy, nutrients and food were estimated by Iowa State University (ISU) and National Cancer Institute (NCI) methods. Mean contribution of added sugars to total energy intake was 9.13% (95% CI: 8.88; 9.37) between adults and 8.42% (95% CI: 8.16; 8.67) between elderly (p<0.05). The frequency of individuals that ingests added sugars above 10% of EI was 38.0% and 25.4% between adult and elderly, respectively. Women consume more sugars than men (p <0.05). Age and number of durable goods were associated to the recommendation of added sugars consumption between adults whereas between elderly association was observed for schooling. The highest sugar consumption was associated with the lower nutrients intake, like proteins, fibers, zinc, iron, magnesium, potassium, vitamin B6 and folate. Soft drink contributed 13.83% (elderly women) to 38.1 % (adult men) for added sugar. The consumption of soft drinks is higher between younger, male and not consumption underreported. Only in adults, the body mass index was associated with consumption of soft drinks (b = 0.09; p=0.034). Measures of public health to limit the consumption of sugars and soft drinks might benefit the population in the promotion of the health.

Made available in DSpace on 2016-04-25T16:44:18Z (GMT). No. of bitstreams: 1 Daniela Georgina Somaio Teixeira Sala.pdf: 1441305 bytes, checksum: 5cd61193d0978d66febab8a489c2f25b (MD5) Previous issue date: 2011-05-11 / The study presents a research about the attitude of the consumer in the buying process of regional brands of soft drinks, also known as brand B. An overview of the soft drinks market in Brazil is drawn, measuring size, characteristics, trends, strategies and players in this sector. A survey from secondary sources, has the leading brands and regional operating in this market, as well as their respective operational strategies. It also presents the profile and aspirations of consumers with low income, primary target audience of regional brands. Completing the study, a quantitative field research is applied to a sample of 290 consumers in the city of Araçatuba, located in São Paulo. We investigated factors influencing the decision to buy soft drinks, attributes relevant to the choice of soft drink brands, the brands acquired in this region, frequency and locations to purchase, beyond the mechanisms re-branding / O estudo apresenta uma investigação em torno da atitude do consumidor no processo de compra de refrigerantes de marcas regionais, também conhecidas como marcas B. Um panorama do mercado de refrigerantes no Brasil é traçado, mensurando tamanho, características, evolução, estratégias e players deste setor. Um levantamento, a partir de fontes secundárias, apresenta as marcas líderes e regionais que atuam neste mercado, bem como suas respectivas estratégias de atuação. Também apresenta o perfil e aspirações do consumidor de baixa renda, público-alvo principal das marcas regionais. Completando o estudo, uma pesquisa de campo quantitativa é aplicada a uma amostra de 290 consumidores na cidade de Araçatuba, localizada no estado de São Paulo. Foram investigados os fatores influenciadores na decisão de compra de refrigerantes, os atributos relevantes para a escolha das marcas de refrigerantes, as marcas mais compradas nesta região, frequência e locais de compra, além dos mecanismos de mudança de marca