With the increasing professionalism in Swedish sport comes an increasing awareness of the importance of brands. Athletes have become tools in the organizations’ efforts to enhance their brand. Also, the athletes’ personal brands have had increasing attention and the interactions between the organization brand and the athlete as a symbol have become an interesting topic. The thesis aims to examine the implications of having an athlete’s personal brand as a symbol of the sport organization brand. With a qualitative method, we have studied one club from Allsvenskan and one from Elitserien. The empirical data were collected with personal interviews of marketing managers from Elfsborg and HV71 together with the football player Samuel Holmén and hockey player Johan Davidsson. An additional interview was made with the sport journalist Erik Niva. The empirical findings were then analyzed and defined with existing and relevant brand theories and models. By identifying parts of the analysis crucial for answering our research questions, we have come to the following conclusions. The sport organizations actively manage the athlete in favor of enhancing the brand and understand the importance of having a player as a symbol. Furthermore, we have found that it is hard for the organization to implement the brand identity among player and that the organization, by choosing which type of player to sign, can direct the brand identity. We have concluded that the athlete understands the benefits of having a strong personal brand, but lack the strategies to achieve it. Even with this increased awareness of personal brands, we found no evidence that this leads to a conflict between the organization brand and the personal brand. / With the increasing professionalism in Swedish sport comes an increasing awareness of the importance of brands. Athletes have become tools in the organizations’ efforts to enhance their brand. Also, the athletes’ personal brands have had increasing attention and the interactions between the organization brand and the athlete as a symbol have become an interesting topic. The thesis aims to examine the implications of having an athlete’s personal brand as a symbol of the sport organization brand. With a qualitative method, we have studied one club from Allsvenskan and one from Elitserien. The empirical data were collected with personal interviews of marketing managers from Elfsborg and HV71 together with the football player Samuel Holmén and hockey player Johan Davidsson. An additional interview was made with the sport journalist Erik Niva. The empirical findings were then analyzed and defined with existing and relevant brand theories and models. By identifying parts of the analysis crucial for answering our research questions, we have come to the following conclusions. The sport organizations actively manage the athlete in favor of enhancing the brand and understand the importance of having a player as a symbol. Furthermore, we have found that it is hard for the organization to implement the brand identity among player and that the organization, by choosing which type of player to sign, can direct the brand identity. We have concluded that the athlete understands the benefits of having a strong personal brand, but lack the strategies to achieve it. Even with this increased awareness of personal brands, we found no evidence that this leads to a conflict between the organization brand and the personal brand.

<p>With the increasing professionalism in Swedish sport comes an increasing awareness of the importance of brands. Athletes have become tools in the organizations’ efforts to enhance their brand. Also, the athletes’ personal brands have had increasing attention and the interactions between the organization brand and the athlete as a symbol have become an interesting topic.</p><p>The thesis aims to examine the implications of having an athlete’s personal brand as a symbol of the sport organization brand.</p><p>With a qualitative method, we have studied one club from Allsvenskan and one from Elitserien. The empirical data were collected with personal interviews of marketing managers from Elfsborg and HV71 together with the football player Samuel Holmén and hockey player Johan Davidsson. An additional interview was made with the sport journalist Erik Niva. The empirical findings were then analyzed and defined with existing and relevant brand theories and models.</p><p>By identifying parts of the analysis crucial for answering our research questions, we have come to the following conclusions. The sport organizations actively manage the athlete in favor of enhancing the brand and understand the importance of having a player as a symbol. Furthermore, we have found that it is hard for the organization to implement the brand identity among player and that the organization, by choosing which type of player to sign, can direct the brand identity. We have concluded that the athlete understands the benefits of having a strong personal brand, but lack the strategies to achieve it. Even with this increased awareness of personal brands, we found no evidence that this leads to a conflict between the organization brand and the personal brand.</p> / <p>With the increasing professionalism in Swedish sport comes an increasing awareness of the importance of brands. Athletes have become tools in the organizations’ efforts to enhance their brand. Also, the athletes’ personal brands have had increasing attention and the interactions between the organization brand and the athlete as a symbol have become an interesting topic.</p><p>The thesis aims to examine the implications of having an athlete’s personal brand as a symbol of the sport organization brand.</p><p>With a qualitative method, we have studied one club from Allsvenskan and one from Elitserien. The empirical data were collected with personal interviews of marketing managers from Elfsborg and HV71 together with the football player Samuel Holmén and hockey player Johan Davidsson. An additional interview was made with the sport journalist Erik Niva. The empirical findings were then analyzed and defined with existing and relevant brand theories and models.</p><p>By identifying parts of the analysis crucial for answering our research questions, we have come to the following conclusions. The sport organizations actively manage the athlete in favor of enhancing the brand and understand the importance of having a player as a symbol. Furthermore, we have found that it is hard for the organization to implement the brand identity among player and that the organization, by choosing which type of player to sign, can direct the brand identity. We have concluded that the athlete understands the benefits of having a strong personal brand, but lack the strategies to achieve it. Even with this increased awareness of personal brands, we found no evidence that this leads to a conflict between the organization brand and the personal brand.</p>

No description available.

This study sought to examine power, resources and environmental negotiation through an examination of the operations and governance of two Community Sport Organizations (CSOs) located in a mid-sized city in the Midwest region of the United States. This was undertaken by answering three research questions: (1) How does power shape the allocation of resources within CSOs? (2) How do CSOs secure access to resources from their organizational environments? and (3) How do CSOs attempt to manipulate their organizational environment? The dissertation took a case study approach, combining documentary review with in-depth semi-structured interviews to develop a greater understanding of the CSOs under study and of the dynamics of power that animate the organizations’ activities, decisions, and outlook. By using two theories of power, Lukes’ Three Dimensional (3D) approach and Resource Dependence Theory (RDT), the dissertation examined both an institutional and episodic view of power, providing a richer view of power within the organizations under study. In RQ1, the study finds that CSOs are willing to allocate resources to the social construction of their sport; that they are sensitive to threshold effects in resource allocation, meaning they provide resources up to the point that a need is met, and not beyond; and that gender played a role in internal resource allocation. In RQ2, the results indicated that the CSOs under study were able to secure resources from their environments through not valuing their institutional existence, and through working with their multi-level governance structures. RQ3 finds that CSOs used anticipatory compliance with environmental actors and borrowing capacity of means to change their organizational environments. The overall conclusion of the study notes that low organizational capacity in CSOs has considerable benefits to go with the drawbacks previously noted in the CSO and not-for-profit literatures. The study outlines that CSOs are able to use their low capacity status to help ensure their organizational environment remains passive, allowing them to maintain a focus on their members and mission while securing sufficient resources to survive. Further discussion of volunteer leadership being a type of participation in sport and of the challenges of studying CSOs, as well as participant recruitment, are also included.

The purpose of the dissertation was to explore the impact of regulating dynamics on the process of organizational change in non-profit sport organizations. Regulating dynamics are the factors which enable or constrain organizational change. Four regulating dynamics were targeted based on previous literature: capacity for change, organizational culture, organizational politics, and digital technology. To address the purpose, four research objectives were developed: (1) To explore how capacity for change enables or constrains organizational change in non-profit sport organizations; (2) To explore how organizational culture enables or constrains organizational change in non-profit sport organizations; (3) To explore how organizational politics enables or constrains organizational change in non-profit sport organizations, and (4) To explore how digital technology enables or constrains organizational change in non-profit sport organizations. Through a constructivist epistemology, a collective case study methodology of five Canadian national sport organizations was employed. Data collection included semi-structured interviews conducted with 49 staff and Board members and 151 documents. Data were transcribed verbatim and analyzed thematically. Overall, the findings demonstrate how regulating dynamics impact organizational change as they enable and/or constrain change in non-profit sport organizations concurrently and sequentially. All four regulating dynamics examined appeared to enable organizational change while only three – capacity for change, organizational culture, and organizational politics – constrained change. Thus, digital technology appeared to only enable change. The dissertation also demonstrates the impact of regulating dynamics not only at the organization level, but also how systemic and individual level dynamics influence organizational change. The dissertation addresses recent calls by several scholars to examine the “how” of change or, in other words, the change process. In addition, the dissertation extends existing understandings of regulating dynamics beyond the context of organizational design change. In doing so, the author highlights how regulating dynamics impact different types of changes such as governance, structure, processes, culture, and people change. Practically, through regulating dynamics, this dissertation can help explain why change initiatives fail, whether it is because of a lack of capacity for change, poor organizational culture, complex political dynamics, or failing to capitalize on the benefits of digital technology.

Authors: Michelle Karlsson and Johanna Rydberg Titel: How organizational culture can look like in sport organizations – A qualitative study about how Karlskrona Hockey Club’s administrative personnel’s potential culture. This study is written because of the reason that today’s sport organizations have become more like traditional and profitable businesses, which makes the administrative personnel work more important for the organizations. Earlier studies have been made, but the focus is on the players or the members in the organization and also on their development. We want to concentrate this essay on the administrative personnel’s potential culture and their contribution to the organization. Our research questions are 1) How does the administrative personnel’s work look like in a sport organization from a cultural perspective?, and 2) If, and which, culture pursues sport organizations and the administrative personnel? To answer these questions we have used theories from Edgar H. Schein and Mats Alvesson, who are leading cultural scholars. We turned to Karlskronas Hockey Club as a case study where we made six individual interviews and general observations that became our empirical basis. The chosen theories and the collected empirical data were later interconnected and used for further analysis. The main conclusion of our analysis, based on the theories, is that sport organizations culture are dependent on what context and state the organization is in. In our case study Karlskrona’s Hockey Club is a relatively new organization with a lot of new employed people who influence the culture. The theories, taken from Alvesson and Schein, explain the effects when new people get employed. The culture that exists among the administrative personnel is therefore under consistent development and has a hard time finding stability. Nowadays sport organizations need to focus on the budget and economy to survive, but profit isn’t the main purpose. People working in sport organizations are driven by commitment and interest for the sport and members in the organization.

<p>Ovim istraživanjem eksplorativnog tipa, postavljeno je pitanje karaktera i uloge konflikata u sportskim organizacijama kroz ispitivanje masivnog kompleksa odnosa brojnih faktora, koje konflikt kao fenomen sadrži. Na opredeljenje da se značajna pažnja posveti kritičkoj analizi spolja&scaron;njeg okruženja sportskih organizacija uticala je činjenica da se sportske organizacije oblikuju pod uticajem spolja&scaron;njeg okruženja (sportska konkurencija, sponzori, donatori, poslovni partneri i mediji). Jedan od najznačajnijih aspekata ovog istraživanja je demonstracija korisnosti od kvalitetnijeg razumevanja obrazaca pona&scaron;anja trenera u procesu re&scaron;avanja konflikata, kao i efikasnije re&scaron;avanje konflikata putem usklađivanja izabrane strategije i konfliktne situacije. Uzorak na kojem je izvr&scaron;ena statistička obrada sadrži 104 trenera, koji su imali radno iskustvo u prva dva savezna ranga. Rezultati istraživanja sugeri&scaron;u da faktori iz spolja&scaron;njeg okruženja (lo&scaron;a organizaciona klima, te&scaron;ka finansijska situacija, neadekvatna komunikacija) značajno utiču na pojavu konflikata u sportskim organizacijama kroz proces aktiviranja primarnih faktora (personalna dispozicija, strukturalni i komunikacijski faktori). Analiza podataka je pokazala da većina trenera ne sagledava konflikt kao složen i dinamičan proces kojim je moguće upravljati u okviru jedinstvene konfliktne situacije. Ovaj dokaz umanjuje mogućnost da konflikt postane agens pozitivnih promena i podržava sugestiju na razvoj ve&scaron;tina trenera vezanih za menadžment konflikta kroz osnovne pristupe stručnog obrazovanja i profesionalnog razvoja. Rezultati istraživanja mogu da posluže menadžerima u sportu, rukovodiocima, trenerima i istraživačima u procesu efikasnog upravljanja konfliktima kao dominantnog ishoda.</p> / <p>This study explores the role and the character of conflicts in sport organizations, testing complex relationships among many factors, which conflict as a phenomenon includes. Significant attention to the critical analysis is due to the influence of external environment on sport organizations (sports competition, sponsors, donors, business partners and the media). One of the most important aspects of the study is the demonstration of importance of better understanding coach behavior patterns in the conflict resolution process and effective conflicts resolution through harmonizing selected strategies and conflict situations. The sample includes 104 trainers with work experience in the first two federal rank. The study results suggest that external environment factors (poor organizational climate, difficult financial situation, inadequate communication) significantly affect the conflicts appearance in sports organizations through the process of activating the primary factors (personal disposition, structural and communication factors). Data analysis showed that most trainers are not perceived conflict as complex and dynamic process that can be managed within a single conflict situations. This results reduce the possibility of conflict becoming positive change factor and underlines the importance of trainers conflict management development skills through education and professional development. The study implication can be used in sports managers, managers, trainers and researchers in the effective conflict management process.</p>

<p><strong></strong></p><p><strong></strong></p><p>Konflikt betyder sammanstötning eller krock och syftar då till exempel till krock mellan förväntningar, värderingar, mål eller behov. I Sverige är kommuner de som ger mest pengar åt idrottsföreningar, som också är den största verksamheten som bedrivs i samhället med över tre miljoner medlemmar. Trots att idrottsverksamheten är så stor i dagens samhällse blir inte bara vuxna utan även barn mer stillasittande. Stillasittandet påverkar framförallt den fysiska hälsan negativt. Syftet med uppsatsen är att undersöka om det finns en intressekonflikt mellan kommunen och idrottsföreningarnas syn på barn och ungdomars deltagande i idrottsföreningar. En representant från kommunen och representanter från tre idrottsföreningar tillhörande den valda kommunen valdes för intervju. Fyra stycken intervjuer genomfördes med representanter från de tre idrottsföreningarna och kommunen. Frågorna berörde det nuvarande samarbetet mellan aktörerna, mål för verksamheten och tankar kring barn och ungdomars deltagande. Resultatet visade att intressekonflikter förekommer men att de inte är så stora. I de fall de förekommer handlar det ofta om ekonomi. Både representanter från kommun och idrottsföreningar anser det är viktigt att alla ska få vara med och spela och känna sig välkomna i lagen. Det anses också att bredd- och elitidrotten lever i symbios med varandra. Representanterna från kommun och föreningar tycker att samarbetet som finns fungerar bra generellt sett men att förbättringar kan göras. Slutsatsen är att intressekonflikter mellan kommun och idrottsföreningar existerar i mindre grad och att samarbetet mellan dessa kan förbättras. </p>

Konflikt betyder sammanstötning eller krock och syftar då till exempel till krock mellan förväntningar, värderingar, mål eller behov. I Sverige är kommuner de som ger mest pengar åt idrottsföreningar, som också är den största verksamheten som bedrivs i samhället med över tre miljoner medlemmar. Trots att idrottsverksamheten är så stor i dagens samhällse blir inte bara vuxna utan även barn mer stillasittande. Stillasittandet påverkar framförallt den fysiska hälsan negativt. Syftet med uppsatsen är att undersöka om det finns en intressekonflikt mellan kommunen och idrottsföreningarnas syn på barn och ungdomars deltagande i idrottsföreningar. En representant från kommunen och representanter från tre idrottsföreningar tillhörande den valda kommunen valdes för intervju. Fyra stycken intervjuer genomfördes med representanter från de tre idrottsföreningarna och kommunen. Frågorna berörde det nuvarande samarbetet mellan aktörerna, mål för verksamheten och tankar kring barn och ungdomars deltagande. Resultatet visade att intressekonflikter förekommer men att de inte är så stora. I de fall de förekommer handlar det ofta om ekonomi. Både representanter från kommun och idrottsföreningar anser det är viktigt att alla ska få vara med och spela och känna sig välkomna i lagen. Det anses också att bredd- och elitidrotten lever i symbios med varandra. Representanterna från kommun och föreningar tycker att samarbetet som finns fungerar bra generellt sett men att förbättringar kan göras. Slutsatsen är att intressekonflikter mellan kommun och idrottsföreningar existerar i mindre grad och att samarbetet mellan dessa kan förbättras.

Įvaizdis sporto organizacijoms ypatingai svarbus: ne tik formuoja nuomonę apie tam tikrą sporto šaką Lietuvoje, bet ir padeda pritraukti rėmėjų lėšų. Palankus organizacijos įvaizdis yra didelis privalumas, kadangi įvaizdis turi didelę įtaką vartotojams, jų suvokimui apie organizacijos komunikaciją bei daugelį kitų veiksnių. Tyrimo objektas – sporto organizacijos įvaizdžio formavimas. Darbo tikslas - išsiaiškinti Lietuvos greitojo čiuožimo asociacijos įvaizdžio formavimo procesą. Uždaviniai: 1. Išanalizuoti organizacijos įvaizdžio formavimo sampratą. 2. Atskleisti organizacijų įvaizdžio kūrimo modelių pagrindinius vystymosi ypatumus. 3. Atskleisti Lietuvos greitojo čiuožimo asociacijos įvaizdžio formavimo ypatumus. Išvados. Šiuo metu LGČA įvaizdį galima apibūdinti taip – jauna, profesionali, moderni, veikli organizacija, vienijanti profesionaliai ir daug dirbančius žmones, siekiančius bendro organizacijos tikslo. Trys pagrindiniai veiksniai, darantys didžiausią įtaką ir stiprinantys LGČA įvaizdį – sportiniai pasiekimai, sportininkai, renginiai. Labiausiai LGČA įvaizdį neigiamai veikiantys ir menkinantys veiksniai – organizacijos komunikacija ir sporto bazės nebuvimas. LGČA asocijuojama su modernumu, kovingumu, profesionalumu, dinamiškumu bei greitumu. LGČA tinkamai suformuotas įvaizdis padidina LGČA vertę bei galėtų padidinti rėmėjų skaičių. LGČA, formuodama savo įvaizdį atsižvelgia į organizacijos veiklos ypatumus. Rekomendacija. LGČA įvaizdžio stiprinimui pasitelkti... [toliau žr. visą tekstą] / The image in sport organizations is very important: not only in forming opinion about particular sport branch in Lithuania, but also it helps in raising sponsors‘ allocation. Favourable image of the organization is a huge advantage, because it has a huge influence on consumers, their perception about organization‘s communication and other subjects. Work object – the formation of image in sport organization. Work purpose: to clearify the image forming process in Lithuanian speed skating association (further - LSSA). Tasks: 1. To analyse the conception of the organization’s image formation. 2. To reveal the main peculiarities of the organization’s image formation process. 3. To analyse the image forming peculiarities in Lithuanian speed skating association. Conclusions. Nowadays we can describe the image of LSSA as young, professional, modern, active organization, which unify professionaly and a lot of working persons, reaching comon purpose or the organization. The three main subjects making the hugest infleunce on LSSA‘s image are the sport achievements, sportsmen and events. The factors which has negative influence on LSSA‘s image are: organization‘s communication and sport facilities. LSSA is associated with modernity, combativity, professionalism, dynamism and quicknes. Properly formed image increase the value of LSSA and could increase the number of sponsors. Lithuanian speed skating association in forming its image takes into consideration organization’s work... [to full text]