The objective of this thesis was to examine the effectiveness of contact and imagined contact (a derivative of direct contact) in reducing intergroup prejudice when the prejudice in question is deemed socially acceptable. Studies focused on two populations that are targets of socially acceptable, prejudice – people suffering from schizophrenia in the U.K., and homosexual men in Jamaica. These target groups were selected because they are similar in that they are both targets of socially acceptable prejudice, but also because of their differences in that the stereotypes associated with them are quite dissimilar. The first part of the thesis empirically tested the assumption that the aforementioned populations are targets of socially acceptable prejudice. Two cross-sectional studies, one of which was also cross-cultural, measured motivation to control prejudice against these target groups, and compared it to motivation to control prejudice against targets of socially unacceptable prejudice. I found that motivation to control prejudice against people with schizophrenia in the U.K. was lower than motivation to control prejudice against Black people in the U.K. Also, motivation to control prejudice against homosexual men was higher in the U.K. and the U.S.A. than in Jamaica, and differences in motivation to control unspecified prejudice were significantly smaller. The second part examined the association between actual contact and prejudice for both populations. Two cross-sectional studies, one of which was also cross-cultural, found that contact was associated with less prejudice. This effect was mediated by intergroup anxiety in all cases, and also by fear in the case of people with schizophrenia. Furthermore, I found that contact was more strongly negatively associated with anti-homosexual prejudice in Jamaica, where the prejudice is socially acceptable, than it was in Britain, where the prejudice is not socially acceptable. The third part tested the effect of imagined contact, a form of extended contact, on prejudice against people with schizophrenia. Four experimental studies demonstrated that imagined contact can be an effective means of reducing prejudice against this group. However imagined contact must be conducted in very specific ways, otherwise it has the potential to increase prejudice against people with schizophrenia.

A sample of the top fifty songs of 1973 in Soul, Country-Western, and Easy Listening music is content-analyzed to determine dominant theme and type of love relationship presented. Most of the songs are about women and are sung by men. Hence, male artists continue to dominate the record industry. Criteria for evaluating direction of presentation are applied to lyrics to determine how men present women and women present men. Songs with the heterosexual theme are analyzed to determine conformity to six male and six female stereotypical traits. Males conform to the male stereotype in larger percentages than females conform to the female stereotype. Differences in female role expectations vary among the three genres.

<p>In this study we have tried to explore what happens when individuals find themselves in a new environment in which the ever-existence of different cultures. The essence of this study is how identity - culture and creativity happens when different cultures meet and what the identity of the role in this dynamic process is.</p><p>We have chosen to do the survey at the Swedish Migration Board, as authority it is a place where many cultures meet and where different people are in interaction with each other every day. The study is empirically based, where we have interviewed twelve informants who, among other things, held various positions in the Immigration Service in the West. There are the informants statements that we have analyzed with a number of theoretical points that we have had as a tool for this study.</p><p>The theoretical starting points are colonialism/postcolonialism, creolizing/Creole, ethnicity, stereotyping, intersectionality, identity and culture. Based on these theories, we have been able to think about why our world can still have an element of colonialism and how creolizing not only can occur during colonialism.</p><p>With the concept intersectionality, we have been able to access more than one factor that affects the individual at the meeting with others. We have also been able to access and illustrate how humans can have multiple identities, cultures, and that culture is not a fixed and a uniform phenomenon.</p><p> </p>

Background: Some brands have reached popularity much because of their origin and the "made-in" label can possibly generate a positive differentiating effect to the brand. Adequate examples are the British Burberry or the Italian Gucci, the French Chanel or the American Apple. All these brands strategically communicate their origin as part of their brand and the inspiration for this thesis arose form the Country-of-Origin phenomenon in international marketing (COO). This refers to that brands use cues related to their origin as a component of their brand message. Even the Swedish origin can be a competitive advantage and more companies could perhaps benefit from turning to a COO strategy, as there is a current trend of being local in a global context. This would promote the using of firms' Swedishness to succeed in establishments on foreign markets. The authors of this thesis believe that if more Swedish companies would clearly distinguish as Swedish this could perhaps also enhance the positive image of Sweden. Therefore, this thesis is exploring to what extent some Swedish fashion apparel brands work with their origin as part of their international marketing. Research Question: How do companies exploit their Country-of-Origin as part of their brand in their international marketing communication? Purpose: The purpose of this thesis is to explore the exploitation of a Country-of-Origin effect in Swedish fashion apparel brands' international marketing. Methodology: The study ha taken a primarily qualitative research design, which has included two research techniques. A pre-study was conducted, that consisted of a focus group interview where the following issues were discussed: the general view of Sweden, Swedish brands and companies, and their examination with the Country-of-Origin label. The pre-study gave important insights that were used in the main study - semi structured interviews with Swedish companies working in the fashion apparel industry. From the whole population of companies in the Swedish fashion industry, a first sample of 57 companies was made. From this sample a second sample of 11 companies was drawn, that represented approximately 20 percent that was argued to be a fair number of respondents to be able to see some patterns. The data from the interviews were analyzed and interpreted in a qualitative analysis procedure that focused on the finding of keywords and patterns. Results: The results showed that a clear majority of the random interviewed companies, 9 of 11 use their COO in their brand and 8 companies said it is a more or less explicit strategy. The exploitation of their COO was made by using country-related cues in their marketing. The reason why these companies have turned to a COO strategy was that it could give them competitive advantages, since there was a positive match between associations of their brand and Sweden. The general conclusion that could be made was that the benefits from using a COO strategy differ with the product and the country. It can also be assumed that more Swedish companies could benefit from realizing  the potential in using a COO strategy.

In this study we have tried to explore what happens when individuals find themselves in a new environment in which the ever-existence of different cultures. The essence of this study is how identity - culture and creativity happens when different cultures meet and what the identity of the role in this dynamic process is. We have chosen to do the survey at the Swedish Migration Board, as authority it is a place where many cultures meet and where different people are in interaction with each other every day. The study is empirically based, where we have interviewed twelve informants who, among other things, held various positions in the Immigration Service in the West. There are the informants statements that we have analyzed with a number of theoretical points that we have had as a tool for this study. The theoretical starting points are colonialism/postcolonialism, creolizing/Creole, ethnicity, stereotyping, intersectionality, identity and culture. Based on these theories, we have been able to think about why our world can still have an element of colonialism and how creolizing not only can occur during colonialism. With the concept intersectionality, we have been able to access more than one factor that affects the individual at the meeting with others. We have also been able to access and illustrate how humans can have multiple identities, cultures, and that culture is not a fixed and a uniform phenomenon.

This study examined the personal and professional experiences of Canadian professional female popular musicians. The researcher gathered data in two phases. In phase one, 85 female musicians completed a 105-question on-line survey. In phase two, the researcher interviewed four musicians to expand and elucidate survey data. In keeping with a critical feminist approach, the researcher’s voice is prominent in the report. The study reveals a complex combination of personal and professional circumstances that both compel and impel women to become musicians, and then to cleave to or to abandon careers in the music industry. Families, peers, role models, and teachers all have some effect on personal and professional choices that musicians make. Gender stereotyping and sexual harassment prevail in both music education and the music industry, making these contested sites for women musicians. However, respondents’ identity as “musician” is a powerful force, in both personal and professional realms, making both education and industry also sites of triumph. Important findings include: respondents’ reflections on what makes for a successful pop musician; data revealed no essential biographical precursors for success in pop music; respondents’ opinions about the importance of music lessons are divided; and, along with credible technical music skills, musicians need to develop strong personal, social, and business skills. / Thesis (Master, Education) -- Queen's University, 2008-04-10 10:30:48.856

Americans felt threatened by Asian immigration in the late 19th century. As a result, Asian Americans were stereotyped as foreign and dangerous. The United States government supported Asian American stereotyping by passing prohibitive immigration policies. These policies were a reflection of discrimination and institutionalized racism at the time. Asian American stereotyping still exists today, but in covert form. The media plays a powerful role in perpetuating these covert stereotypes. Asian American stereotypes negatively impact the Asian American community in a number of ways, including ostracizing Asian Americans, making Asian American issues invisible, and harming the mental health of the Asian American community. As a result, stereotypes increase cumulative stress for Asian Americans, and also decrease Asian American community support. This paper reviews and provides recommendations to help reduce stereotypes and also change media representations of Asian Americans.

I denna studie undersöker vi vilka vardagliga upplevelser och erfarenheter invandrarungdomar från två ungdomsverksamheter i förorten har av rasism. Till detta har vi fokuserat på två huvudområden, dels hur vardagsrasismen kommer till uttryck i ungdomarnas liv, och hur man kan förstå deras erfarenheter utifrån begreppen ''den Andre'' och stereotypisering, och dels hur ungdomarna hanterar deras upplevelser. För att undersöka detta har en kvalitativ forskningsansats använts där sju semistrukturerade intervjuer har gjorts med invandrarungdomar från förorten. Vårt metateoretiska perspektiv har varit socialkonstruktionism, med postkolonialism som huvudsaklig teoretisk utgångspunkt. Vidare har vi specifikt använt oss av de teoretiska begreppen ''den Andre'' och stereotypisering, vilka används för att analysera och förstå materialet. Materialet har i sin tur kodats, tematiserats, kategoriserats, och analyserats utifrån ovannämnda teoretiska perspektiv. I analysen har vi kommit fram till att den rasbiologiska historien tillsammans med koloniala värderingar aktualiseras och än idag präglar invandrarungdomar ifrån förortens vardag på ett påtagligt sätt. Detta kommer främst till uttryck genom en upplevd annorlundahet och ojämlikhet mellan dem som är rasifierade och de som anses som norm i samhället. Det i sin tur gestaltades genom två olika former, dels genom en upplevelse av att bemötas som ''den Andre'', och dels genom att bedömas utifrån stereotypa föreställningar. Dessa former aktualiserades delvis genom raslärans kvarlevor, där slaven och djuren blev tydligt framträdande, och även genom en stereotypisering utifrån attributen skägget, sjalen, och platsen förorten, vilka i sin tur resulterat i att ungdomarna betraktats som bl.a. självmordsbombare, terrorister och gangsters. Vidare visar resultaten att sättet att hantera rasismen på var av varierande slag, men vi fann tre övergripande strategier: att försöka söka sig till och vistas inom trygga områden, att hålla sig borta från rasismen på olika sätt (undvika, bortförhandla, anpassning), samt att göra motstånd via gruppverksamheter. Slutligen problematiseras och diskuteras hur invandrarungdomarnas erfarenheter av rasism direkt eller indirekt kan leda till social utstötning och skapa en förstärkt exkludering, samt det sociala arbetets betydelsefullhet. / In this study, we examine the everyday experiences immigrant youths from two youth activities in the suburb have about racism. To do this, we focused on two main areas, first how everyday racism inherent in young people's lives, and secondly how they deal with their experiences of racism. To be able to examine their experience have we done a qualitative research approach used by semi-structured interviews on seven young immigrants from the suburb. Our meta-theoretical perspective has been social-constructionism, with post-colonialism as the main theoretical basis. According to this we use the concepts ''the Other'' and stereotyping, which are applied to the material. The material has been encoded, thematized, categorized and analyzed on the basis of the above theoretical perspectives. Concluding remarks is that the racial story along with colonial values today characterize and affects the life of the young people living in the suburbs in a tangible way. This is mainly expressed through a perceived differentness and inequality between those who are racialized and those which are considered as the norm in society. That was depicted through two different forms, first through an experience of being categorized as '' the other '' and secondly by judged by stereotypes. These forms was actualized by the remains of the racial-doctrine, where the slave, and the animals were clearly visible, and also by a stereotyping by attributes like the beard, shawl, and the place suburb, which the result show that resulted in that young people is being regarded as eg suicide bombers, terrorists, and gangsters. Moreover, the results also show that the way to deal with racism was varied, but we have been able to categorize them in three main strategies: to try stay in safe areas, to stay away from racism in different ways (avoiding, removing, negotiating, adaptation), and to resist through group activities. Finally, we problemized and discusses how the immigrant youth experiences of racism directly or indirectly leads to social exclusion.

Magister Artium (Medical Anthropology) - MA(Med Ant) / Women are the principle providers of their families when it comes to issues of health care, even though their health needs and efforts are neglected. The contributions that they make to health development seem to be undervalued, and their working conditions ignored. Societies depend heavily on women as role players in the welfare of their families and of national economics together with their physical well-being which determines the ability to be productive. The study has provided an overview of the experiences of women concerning primary health care and the quality of service in Nolungile PHC Khayelitsha, Cape Town. Primary health care (PHC) forms an integral part both of the country‘s health system and the overall social and economic development of the community. Central to the PHC approach is full community participation in the planning, provision, control and monitoring of services. Priority has to be given to the improvement of women‘s social and economic status.A much neglected perspective in health issues is that, a number of questions arise from the provision of PHC. Does PHC rely on the contribution of women and if so, why women? Women in their communities have joined their hands together as community health workers, educating community members on issues of health. The study has provided an insight of the work that women are doing in their communities, and how do they give meaning to their experiences in PHC. The study also answered questions that raise fundamental issues on gender stereotyping and disparities in PHC. The study gave me an opportunity to work closely with the women while observing the challenges that they are facing and how to they overcome them in the daily lives.Changes are called towards the attitudes of health care providers working in the formal and nonformal sectors. The provision of health education for women ultimately empowers them as health educators for the community.

Commercial communications is often accused of stereotyping when picturing women in commercials. To certain extent women expect and ask for "better and easier world" when it comes to advertising. In many cases however women tend to feel simplified. Both from advertising theory and practice insight is crucial for advertising to resonate with its target audience. If the communication is built on well-chosen insight the consumer gets a feeling that the brand understands him better. The main task of this work is thus to give insight into the mind of women as consumers and to find out how women perceive themselves in commercial communication. Two levels, theoretical and practical, are distinguished within this task that were later transformed into specific goals. Foreign literature gives evidence that insight is actually important part of both advertising theory and practice. No literature maps the attitude of practitioners in advertising in the Czech republic. Therefore the first goal is to map the role and understanding of insight in the Czech republic. To research this topic 12 in-depth interviews with advertisers and practitioners from communication and research agencies were executed. The in-depth interviews confirm the importance of insight also in the Czech republic. Second specific goal of the thesis is to map what kind of advertising Czech women consider as insightful. For the research purposes the insightfulness of communication is transformed into self-identification with media and commercial content. In the first part of this research respondents were asked to come up with content that evokes a feeling of understanding and self-identification. The research also verifies two hypotheses. H1: Stereotypes in advertising bother women. H2: Insights created in foreign countries can be applied in the Czech market. 200 women were interviewed through online questionnaire. As a stimuli television commercials with chosen parameters were used. It was found out that the self-identification with media content came through the identification with the main heroine, identification with realistic situations and through humour. The first hypothesis is not confirmed by the research. Women were not really bothered by stereotypes in advertising according to the research. The second hypothesis is not confirmed either. Foreign insights cannot be automatically used in the Czech market. There are national and cultural differences that need to be taken into account. The thesis is divided into 7 chapters including the introduction and the summary. The benefit of this work on the theoretical level is seen in mapping the topic in its complexity. The practical contribution is seen in how the work assesses insights, its creation but also expectations of the subjects in the market.