Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2017-02-22T11:42:17Z No. of bitstreams: 1 Letícia Caroline Méo.pdf: 2816595 bytes, checksum: a44a14aab1c2673a24ca845f600ec4e8 (MD5) / Made available in DSpace on 2017-02-22T11:42:17Z (GMT). No. of bitstreams: 1 Letícia Caroline Méo.pdf: 2816595 bytes, checksum: a44a14aab1c2673a24ca845f600ec4e8 (MD5) Previous issue date: 2017-02-15 / This study intends to analyze the surreptitious practice of greenwashing, which consists in the conduct of suppliers that commercialize products or services said to be sustainable and non-prejudicial to the environment but, in reality, omit the fact that they cause negative environmental impact, often presenting vague and dubious information to customers or information lacking technical substantiation. The first chapter presents a historical context which demonstrates that consumers have nowadays more and more environmental awareness and tend to acquire green products and services. For this reason, companies started exploring the marketing of environmental qualities. In the second chapter we demonstrate the distortion of environmental marketing, which consists in the conduct of greenwashing, and identify the forms in which it is carried out and who are the agents that participate in this practice. In the third chapter we present the constitutional and infra-constitutional grounds that demand that the provider acts with transparency and honesty as a way to attest that the Brazilian legislation prevents and fights the practice of greenwashing. In the fourth chapter we classify greenwashing as the disrespect to the duty/right of information and, therefore, as a safety irregularity or an inadequacy irregularity, both frowned upon by the Brazilian Consumer Code. In the fifth chapter we demonstrate that greenwashing can be carried out through publicity and, in this case, could characterize misleading advertisement or abusive advertisement, which are also condemned by the Consumer Code. At last, in the sixth chapter, we evaluate the necessity of specific legislation to prevent and fight the practice of greenwashing / Este trabalho pretende analisar a prática sub-reptícia do greenwashing, que consiste na conduta de fornecedores que comercializam produtos ou serviços ditos como sustentáveis e não prejudiciais ao meio ambiente, mas, na verdade, omitem que eles causam impactos ambientais negativos, apresentam informações vagas e dúbias ou não possuem fundamento técnico de suas afirmações. O primeiro capítulo apresenta o contexto histórico que demonstra que os consumidores estão cada vez mais atentos às preocupações ambientais e que há uma tendência a adquirirem produtos e serviços verdes; por essa razão, o marketing passou a explorar as ditas qualidades ambientais. No segundo capítulo, demonstramos o desvirtuamento do marketing ambiental, caracterizando as condutas que representam o greenwashing, identificando as formas como ele é praticado e quem são os agentes que participam da maquiagem verde. No terceiro capítulo, apresentamos as previsões constitucionais e infraconstitucionais principiológicas, que exigem que o fornecedor haja com transparência e honestidade, como forma de atestar que o ordenamento jurídico brasileiro previne e combate a prática de greenwashing. No quarto capítulo, classificamos a maquiagem ambiental como desrespeito ao direito-dever à informação e, portanto, como vício por insegurança ou vício por inadequação vergastados pelo Código de Defesa do Consumidor. Já no quinto capítulo, demonstramos que o greenwashing pode ser realizado por meio de anúncios publicitários e que sua prática, nessa ocasião, poderá caracterizar publicidade enganosa ou publicidade abusiva que também são vedadas pelo Código de Defesa do Consumidor. Por fim, no sexto e último capítulo, dispomos sobre a necessidade ou não de existir norma específica para prevenir e combater a prática de maquiagem verde

Discursos em prol da “natureza” foram ingressando na ordem do dia em diversas instâncias e práticas sociais, vindo a atuar como potentes diferenciais para a venda de produtos pela mídia, particularmente, pela publicidade. Assim, novos nichos de mercado, novas categorias de produtos e novos valores empresariais foram sendo construídos, constituindo um novo perfil de sujeitos consumidores: os “sustentáveis” ou socioambientalmente “corretos”. Nesta direção, analisei como e de que lugar a linha de produtos Natura Ekos da empresa Natura Cosméticos fala sobre a “natureza” para atingir e formar sujeitos consumidores “sustentáveis”, a partir dos vídeos publicitários da campanha “Somos Produto da Natureza”. Para tanto, utilizei-me de ferramentas teórico-metodológicas dos Estudos Culturais, em suas vertentes pós-estruturalistas; pretendendo tecer uma articulação entre diferentes campos – “natureza”, cultura, política, publicidade, ciência e consumo –, a partir de saberes oriundos das áreas da Educação, da Filosofia, da Sociologia e da Comunicação. Tracei uma revisão histórica sobre a construção discursiva das noções de “natureza” desde a Antiguidade Grega, atentando para as (des)continuidades que foram ocorrendo e configurando as distintas compreensões que apresentamos hoje. Abordei a emergência das pedagogias culturais, entendendo que: a) a mídia exerce um papel eminentemente pedagógico, ao passo em que (in)forma os sujeitos sobre o mundo; b) a publicidade é uma das principais forças de moldagem dos pensamentos e dos comportamentos; c) os anúncios publicitários utilizam-se de inúmeras estratégias para ensinar sobre a “natureza” – formando sujeitos consumidores de produtos “biodiversos” e “sustentáveis”, obtendo lucro financeiro com a construção de uma imagem “verde” A meu ver, os anúncios publicitários analisados ensinam-nos certos modos de pensarmos, estarmos, sentirmos e agirmos em relação à “natureza”, articulando determinados elementos discursivos e não-discursivos. Os vídeos têm a finalidade de educar os sujeitos consumidores socioambientalmente “corretos” construindo o entendimento de que os mesmos são produto da “natureza”, de que os produtos Ekos também são esta “natureza” e de que, portanto, adquirir e consumir os produtos Natura Ekos é pertencer a esta “natureza” veiculada. A campanha lança mão de estratégias publicitárias dinâmicas (sons, imagens, cores, enunciados, movimentos) para construir aquilo que quer mostrar para o espectador: a indissociável relação entre o homem e a “natureza”. Ekos comercializa uma visão de “natureza” como sinônimo de “essência” e de “(re)conexão” consigo e com o planeta; uma “natureza” estética, ética e moralmente benéfica, que deve ser buscada, preservada e cuidada ao se consumir os seus produtos produzidos com os bens “naturais” da Amazônia. Nesta perspectiva, penso que um grande desafio educacional consiste em promover deslocamentos por meio do alfabetismo crítico em relação à mídia, para que possamos (re)pensar a separação entre homem e “natureza”, sujeito e objeto, humano e não-humano, cultural e “natural”; propondo novos olhares e novas compreensões para o mundo e para o funcionamento de suas redes. / Speeches in favor of “nature” were entering on the agenda in several social instances and practices, acting as powerful differentiators for the sale of products by the media, particularly by advertising. Thus, new market niches, new product categories and new business values were being built, creating a new profile of consumer subjects: the “sustainable” or social environmental “correct”. In this direction, I analyzed how and from which place the line of products Natura Ekos of Natura Cosmetics company talks about the “nature” to reach and form “sustainable” consumer subjects, from advertising videos of the campaign “We Are Product of Nature”. Therefore, I used theoretical and methodological tools of the Cultural Studies, in its post-structuralist strands; intending to weave a link between different fields – “nature”, culture, politics, advertising, science and consumption – from knowledge derived from the fields of Education, Philosophy, Sociology and Communication. I traced a historical review of the discursive construction of “nature” notions since Greek Antiquity, observing the (dis)continuities that have been occurring and configuring the different understandings that we present today. I discussed the emergence of the cultural pedagogies, understanding that: a) the media plays an eminently teaching role, while it (in)forms the subjects about the world; b) advertising is one of the main shaping forces of thoughts and behaviors; c) the commercials use numerous strategies to teach about the “nature” – forming consumer subjects of “biodiverse” and “sustainable” products, obtaining financial profit from the construction of this “green” image In my point of view, the commercials analyzed teach us certain ways of thinking, being, feel and act in the "nature", articulating certain discursive and non-discursive elements. The videos are intended to educate the social environmental “correct” consumer subjects by building the understanding that they are product of “nature”, that the Ekos products are also this “nature” and that, therefore, purchase and consume the Natura Ekos products is to belong to this conveyed “nature”. The campaign makes use of dynamic advertising strategies (sounds, images, colors, statements, movements) to build what it wants to show to the viewer: the inseparable relation between man and “nature”. Ekos markets a vision of “nature” as a synonym of “essence” and “(re)connection” with yourself and the planet; an aesthetic, ethical and morally benefic “nature”, that must be sought, preserved and cared for consuming its products made with the “natural” Amazon goods. In this perspective, I think a great educational challenge is to promote displacements through critical literacy about the media, so we can (re)think the separation between man and “nature”, subject and object, human and non-human, cultural and “natural”; proposing new perspectives and new understandings for the world and for the operation of its networks.

L’objet de la présente recherche est d’examiner l’impact des attributs durables, tant environnementaux que sociaux, sur la qualité perçue des produits de luxe. Pour atteindre cet objectif, nous avons adopté une approche qui articule deux démarches complémentaires, l’une qualitative auprès des professionnels et consommateurs Parisiens, l’autre quantitative, nous avons mobilisé un modèle expérimental factoriel between-subject, réalisée en France et l’Arabie Saoudite. Le principal résultat de notre étude quantitative est que mentionner l'information durable sur un produit de luxe a un impact négatif sur la qualité perçue. En effet, les consommateurs saoudiens perçoivent un produit de luxe comme étant de qualité inférieure lorsqu’il comporte une information durable. A l’inverse les consommateurs français se montrent indifférents. Plus précisément, nos résultats montrent que c’est plutôt l’information sociale qui présente un effet significatif sur la qualité perçue. L’information environnementale semble avoir un effet neutre. Enfin, nos résultats indiquent que l’effet de l’information sociale sur la qualité perçue est modéré par le goût des consommateurs pour le luxe, l'image RSE et le pays d'origine des consommateurs. / The purpose of this research is to examine the effect of sustainable attributes on the perceived quality of luxury products. To get to our goal, a complementary approach using both qualitative and quantitative studies has been adopted. In the qualitative method, two studies with professionals and consumers are conducted. For the quantitative method, we employed an experimental between-subject factorial design realized in France and Saudi Arabia. The key finding of our quantitative study is that mentioning sustainable information has a negative impact on the perceived quality of luxury products. However, while no significant effect is observed in the case of French respondents, Saudi consumers perceive a product to be of lower quality when sustainable information is presented compared to the absence of this information. More particularly, social information impacts strongly and negatively the perceived quality in contrary with environmental information which has no effect. This effect is moderated by the degree of liking of luxury, the CSR image, and consumers’ country of origin.

Diante da necessidade prática por uma sociedade ambientalmente sustentável e de mecanismos que guiem essa transição, observa-se que práticas de redução de poluição ou consumo utilizadas de forma isoladas não são mecanismos suficientes para o atingimento da sustentabilidade ambiental almejada. Dessa forma, esta dissertação tem como principal objetivo explorar a inovação e o consumo sustentáveis como drivers necessários para o desenvolvimento sustentável. Especificamente, primeiramente, buscou-se mapear as melhores práticas de inovação sustentável conduzidas por empresas multinacionais que operam no Brasil, haja vista que essas empresas contam com recursos e competências que impulsionam esse tipo de inovação. Os achados da análise de conteúdo de relatórios de sustentabilidade apontam que as principais inovações de produto das empresas multinacionais focam no desenvolvimento de produtos mais eficientes, enquanto as inovações de processo focam na economia de materiais. Inovações organizacionais, por sua vez, concentram-se na aprendizagem orientada à inovação, enquanto as inovações de marketing buscam desenvolver novos ou melhores processos de distribuição. Ainda, com base na análise executada e nos resultados, uma matriz que demonstra a transição entre os tipos de inovações conduzidas pelas multinacionais é apresentada. Em relação ao consumo sustentável, realizou-se uma revisão sistemática de literatura a fim de identificar atributos de produtos ambientalmente sustentáveis reportados na literatura. Nesse sentido, propõe-se um framework que aborda as três orientações dos atributos verdes de produtos identificados: orientação à produção, orientação ao uso, e orientação ao fim da vida do produto, as quais abarcam atributos individuais que podem ser inseridos em produtos de forma a torná-los sustentáveis, seja pela redução do impacto no meio ambiente seja pela geração de impacto positivo. / In light of the practical need for an environmentally sustainable society and for mechanisms that guide such transition, pollution reduction practices used in isolate, or together with consumption reduction are not sufficient mechanisms to attain the desired environmental sustainability. Thus, this dissertation’s main objective is to explore how environmentally sustainable innovation and consumption serve as drivers for the sustainable development. Specifically, initially, we mapped the best sustainable innovation practices developed by multinational companies that operate in Brazil, based on their access to resources and competences that boost the development of this kind of innovation. The findings from the content analysis of sustainability reports point that the main product innovations developed focus on the development of more efficient products, while process innovations target material savings. In turn, organizational innovations address innovation-oriented learning, while marketing innovations aim to develop new or improved distribution processes. Moreover, based on the analysis conducted and the results, we propose a matrix to demonstrate the transition between the types of innovation developed by the multinationals. Regarding sustainable consumption, we conducted a systematic literature review with the aim to identify environmentally sustainable product attributes from studies. We propose a framework that encompasses the three orientations of the green product attributes identified: production, use, and end-of-life orientations. These orientations encompass individual attributes that can be added to products with the aim to make them sustainable, either by the reduction of the environmental impact, or by exerting a positive impact on the environment.

Submitted by Silvana Teresinha Dornelles Studzinski (sstudzinski) on 2016-07-18T18:40:35Z No. of bitstreams: 1 Ernani Bresolin_.pdf: 6006969 bytes, checksum: e09eb45bc2de4bee44f66eb48d4b237d (MD5) / Made available in DSpace on 2016-07-18T18:40:35Z (GMT). No. of bitstreams: 1 Ernani Bresolin_.pdf: 6006969 bytes, checksum: e09eb45bc2de4bee44f66eb48d4b237d (MD5) Previous issue date: 2016-04-26 / Nenhuma / A sustentabilidade é um tema bastante amplo e largamente discutido por pesquisas e estudos da área. Dentre seus desdobramentos encontra-se também o consumo sustentável, neste contexto, este estudo pretende pesquisar como consumidores estão resistindo a lógica atual de consumo e adotando práticas guiadas por uma consciência sustentável. Assim, tem-se como objetivo analisar comportamento de consumo desses que serão denominados neste estudo como, consumidores conscientes. A metodologia utilizou-se de uma pesquisa exploratória com entrevistas qualitativas e uso de técnicas projetivas e interpretativas. Os resultados proporcionam informações relevantes quanto aos significados, motivadores e benefícios percebidos, bem como, eventuais contradições, exceções e demandas ainda não supridas pelo mercado, utilizando como lente a visão daquele que talvez possui o maior dos poderes de transformação do atual modelo de consumo; o próprio consumidor. / Sustainability is a very broad topic and it is widely discussed by researches and studies in the area. In its developments, sustainable consumption has also been addressed. In this context, this study aims to investigate how consumers are resisting the current logic of consumption and adopting practices that are guided by sustainable awareness. Hence, it is necessary to analyze the consumption behavior of those who will be called in this study conscious consumers. Regarding methodology, an exploratory research including qualitative interviews, as well as projective and interpretive techniques, were used. The results provide relevant information on meanings, motivating factors and perceived benefits, as well as on possible contradictions, exceptions and market still unmet demands, and it holds the perspective from the one that, perhaps, has the greatest current consumption model transformation power: the consumer himself.

Sustainability has become a subject of much interest in recent years, due to the deterioration of the natural environment. In response there has been increasing public pressure on businesses to provide environmentally friendly product alternatives for consumers. However, the demand for said products is surprisingly low, which constitutes a challenge for marketers; how can the demand for sustainable products be increased? In order to answer this question, a deeper understanding of the green consumer profile is needed. As such, the purpose of this study is to: Increase the understanding of the green consumer profile by exploring drivers of, and barriers to, green purchasing behaviour. In order to fulfil this purpose within the chosen context of sustainable foods, the subsequent main research questions were formulated: <ol type="1">What do consumers perceive to be drivers motivating them to purchase sustainable foods? What do consumers perceive to be barriers preventing them from purchasing sustainable foods? The study adopts a qualitative and exploratory approach and utilizes semi-structured focus groups to accumulate empirical material. The questions for these focus groups stem from an integrative model created through synthesis of existing theory related to marketing of sustainable products, while adopting a consumer perspective. Three focus groups were subsequently held, with a total of 12 participants. Data display and analysis was used to produce insights related to the purpose and research questions of the study. Among these, the most important insights include the lack of specific knowledge relating to the benefits of sustainable food products, and the social factors that influence consumers’ purchasing behaviour of sustainable foods. Moreover, the findings suggest that the confusion regarding the definition of sustainable foods has implications that call into question contemporary theory on the matter.

<p>With today’s public debates concerning the environmental and social issues there is a need to educate the future business leaders how to run a business in a way that can contribute to sustainability and the protection of the world’s natural resources. Therefore, the aim of this study is to investigate to what extent management master programs at the EQUIS-accredited business schools in the Nordic countries include courses which address the concepts of Business Ethics, CSR and Sustainability. This is interesting to study since existing theories suggest that there is a possibility that higher education could be a resource for sustainability since it will increase the students’ awareness about global sustainability issues, such as environmental, economical and social issues. Also since the world’s business schools educate management students how to manage businesses in the best possible way in order to maximize profit and shareholder value, and may not focus on the ethical part of the business governance.</p><p>For this study a qualitative research strategy has been used to investigate the content of several descriptions for programs and courses offered to management master students. By doing this we found which programs and courses that included the concepts Business Ethics, CSR and Sustainability or concepts resembling to these and which programs that did not include any of the concepts. The empirical findings facilitated our possibility to understand and analyze the content of the investigated management master programs. The study is based on secondary data collected from nine Nordic EQUIS-accredited business schools’ websites. The findings suggest that programs and courses including one or more of the concepts Business Ethics, CSR and Sustainability are available at all of the investigated business schools to a varying extent. Out of 40 investigated management master programs we found 19 programs that specifically mentioned one or more of the concepts Business Ethics, CSR and Sustainability in their program descriptions. The reasons why barely 50 percent of the programs include one or more of the concepts might be due to low demand from applicants, prioritization of other subjects and courses or that the schools do not consider these concepts to be important.</p><p>Key words: <em>Business Ethics, Corporate Social Responsibility, Sustainability, Sustainable Development, Sustainable Consumption, Management Master Programs</em></p>

With today’s public debates concerning the environmental and social issues there is a need to educate the future business leaders how to run a business in a way that can contribute to sustainability and the protection of the world’s natural resources. Therefore, the aim of this study is to investigate to what extent management master programs at the EQUIS-accredited business schools in the Nordic countries include courses which address the concepts of Business Ethics, CSR and Sustainability. This is interesting to study since existing theories suggest that there is a possibility that higher education could be a resource for sustainability since it will increase the students’ awareness about global sustainability issues, such as environmental, economical and social issues. Also since the world’s business schools educate management students how to manage businesses in the best possible way in order to maximize profit and shareholder value, and may not focus on the ethical part of the business governance. For this study a qualitative research strategy has been used to investigate the content of several descriptions for programs and courses offered to management master students. By doing this we found which programs and courses that included the concepts Business Ethics, CSR and Sustainability or concepts resembling to these and which programs that did not include any of the concepts. The empirical findings facilitated our possibility to understand and analyze the content of the investigated management master programs. The study is based on secondary data collected from nine Nordic EQUIS-accredited business schools’ websites. The findings suggest that programs and courses including one or more of the concepts Business Ethics, CSR and Sustainability are available at all of the investigated business schools to a varying extent. Out of 40 investigated management master programs we found 19 programs that specifically mentioned one or more of the concepts Business Ethics, CSR and Sustainability in their program descriptions. The reasons why barely 50 percent of the programs include one or more of the concepts might be due to low demand from applicants, prioritization of other subjects and courses or that the schools do not consider these concepts to be important. Key words: Business Ethics, Corporate Social Responsibility, Sustainability, Sustainable Development, Sustainable Consumption, Management Master Programs

Pagrindinis vykdomos ES sanglaudos politikos tikslas - skirtumų tarp senųjų ir naujųjų narių gyvenimo lygio mažinimas. Sparti ES šalių konvergencija lėmė ne tik naujųjų ES narių spartesnį ekonomikos augimą, bet ir spartų vartojimo didėjimą, kuris kelia didelę grėsmę aplinkos kokybei. Todėl Lietuvos nacionalinėje darnaus vystymosi strategijoje yra suformuluotas bendras strateginis uždavinys, kad augant ekonomikai, poveikis aplinkai turi augti bent perpus lėčiau nei gamyba ir vartojimas. Darbo tikslas - išanalizuoti ES šalių socio-ekonominių ir aplinkosauginių rodiklių konvergencijos procesus, nustatyti Lietuvos socio-ekonominių veiksnių įtaką vartojimui ir įvertinti vartojimo pokyčių poveikį aplinkai bei gyventojų elgsenos palankumą aplinkai lemiančius veiksnius. Darbe kompleksiškai išanalizuoti ES šalių socio-ekonominių bei aplinkosauginių rodiklių konvergencijos procesai. Nustatyta, kad Lietuva pagal visus socio-ekonominius rodiklius artėjo ES senbuvių link, tačiau pagal rūgštinančių medžiagų emisijas net viršijo jų lygį. Spartus išlaidų augimas lėmė esminius vartojimo struktūros pokyčius, kai išlaidos prabangos prekėms augo itin sparčiai ir tai sumažino išaugusio vartojimo poveikį aplinkai. Tiesioginis vartojimo poveikis aplinkai augo žymiai lėčiau (išskyrus transporto taršą) nei vartojimas arba išvis neaugo. Žmonių elgsenos palankumą aplinkai lemia jų bendrųjų vertybių pripažinimas, pagrindinių aplinkos problemų svarbos vertinimas bei pasiryžimas prisiimti atsakomybę už... [toliau žr. visą tekstą] / The most important objective of the ES cohesion policy is the convergence of lifestyle of new and old EU member states. The fast convergences of the EU countries determine not only the fast economic growth in the new members, but also the fast boost in consumption, which endanger the environment. Therefore in Lithuanian national strategy for sustainable development is stated the goal, that in the case of economy growth, the environmental impact should grow at least twice slower than production and consumption The aim of the research - to analyze the convergence of socio-economic and environmental indicators in the EU, to estimate impact of socio-economic factors’ to consumption and to assess environmental impact of consumption and the determinants of environmentally friendly behaviour. In the work were there complexly analyzed the convergence of the socio-economic and environmental indicators in the EU countries. There was evaluated, that Lithuania was catching-up the old EU member states by all investigated socio-economic indicators, however according to emission of acidifying compounds it even exceeded the level of EU15. The fast increase of disposable income determined the changes in Lithuanian consumption structure, when the consumption expenditure for luxury goods grew very fast and it slowed down the growth in environmental impact of increasing consumption. The environmental impact of consumption (except transport) increased considerably slower than consumption or it... [to full text]

The most important objective of the ES cohesion policy is the convergence of lifestyle of new and old EU member states. The fast convergences of the EU countries determine not only the fast economic growth in the new members, but also the fast boost in consumption, which endanger the environment. Therefore in Lithuanian national strategy for sustainable development is stated the goal, that in the case of economy growth, the environmental impact should grow at least twice slower than production and consumption The aim of the research - to analyze the convergence of socio-economic and environmental indicators in the EU, to estimate impact of socio-economic factors’ to consumption and to assess environmental impact of consumption and the determinants of environmentally friendly behaviour. In the work were there complexly analyzed the convergence of the socio-economic and environmental indicators in the EU countries. There was evaluated, that Lithuania was catching-up the old EU member states by all investigated socio-economic indicators, however according to emission of acidifying compounds it even exceeded the level of EU15. The fast increase of disposable income determined the changes in Lithuanian consumption structure, when the consumption expenditure for luxury goods grew very fast and it slowed down the growth in environmental impact of increasing consumption. The environmental impact of consumption (except transport) increased considerably slower than consumption or it... [to full text] / Pagrindinis vykdomos ES sanglaudos politikos tikslas - skirtumų tarp senųjų ir naujųjų narių gyvenimo lygio mažinimas. Sparti ES šalių konvergencija lėmė ne tik naujųjų ES narių spartesnį ekonomikos augimą, bet ir spartų vartojimo didėjimą, kuris kelia didelę grėsmę aplinkos kokybei. Todėl Lietuvos nacionalinėje darnaus vystymosi strategijoje yra suformuluotas bendras strateginis uždavinys, kad augant ekonomikai, poveikis aplinkai turi augti bent perpus lėčiau nei gamyba ir vartojimas. Darbo tikslas - išanalizuoti ES šalių socio-ekonominių ir aplinkosauginių rodiklių konvergencijos procesus, nustatyti Lietuvos socio-ekonominių veiksnių įtaką vartojimui ir įvertinti vartojimo pokyčių poveikį aplinkai bei gyventojų elgsenos palankumą aplinkai lemiančius veiksnius. Darbe kompleksiškai išanalizuoti ES šalių socio-ekonominių bei aplinkosauginių rodiklių konvergencijos procesai. Nustatyta, kad Lietuva pagal visus socio-ekonominius rodiklius artėjo ES senbuvių link, tačiau pagal rūgštinančių medžiagų emisijas net viršijo jų lygį. Spartus išlaidų augimas lėmė esminius vartojimo struktūros pokyčius, kai išlaidos prabangos prekėms augo itin sparčiai ir tai sumažino išaugusio vartojimo poveikį aplinkai. Tiesioginis vartojimo poveikis aplinkai augo žymiai lėčiau (išskyrus transporto taršą) nei vartojimas arba išvis neaugo. Žmonių elgsenos palankumą aplinkai lemia jų bendrųjų vertybių pripažinimas, pagrindinių aplinkos problemų svarbos vertinimas bei pasiryžimas prisiimti atsakomybę už... [toliau žr. visą tekstą]