Algorithms have been used in finance since the early 2000s and accounted for 25% of the market around 2005. In this research, algorithms account for approximately 85% of the market. The challenge faced by many investors and fund managers is beating the Swedish market index OMXS30. This research investigates publicly available algorithms and their potential for implementation and modification to outperform the market. There is a lot of research done on the subject and most of the research found was mostly at a high academic level. Although few algorithms were found in the search, some algorithms that managed to beat other markets caught interest. The market data for this research was obtained from Nordnets closed API, specifically the historical price data of various financial securities. The algorithms use the historical price data to generate buy and sell signals which represents a trade. These trades were then used to calculate performance metrics such as the geometric mean and the sharpe ratio. The performance metrics are used to measure and compare performance with the OMXS30 using a quantitative method. On average, the algorithms did not perform well on the chosen securities, although some securities stood out in all cases. Beating the market is considered a difficult task, and this research reflects some of the challenges involved. The chosen method highlights the importance of the stocks the algorithms trade, emphasizing that stocks cannot be chosen randomly. Building a fully automated unsupervised trading system is challenging and requires extensive work. Some strategies tend to require human supervision to maximize returns and limit losses, while others yield low returns for low risk. / Algoritmer har använts inom finans sedan början av 2000-talet och utgjorde cirka 25% av marknaden runt 2005. När detta arbete utförs står algoritmer för cirka 85% av marknadsvolymen. Utmaningen som många investerare och fondförvaltare står inför är att slå den svenska marknadsindexet OMXS30. Detta arbete undersöker offentligt tillgängliga algoritmer och deras potential att implementeras och modifieras för att överträffa marknaden. Det finns mycket forskning gjord inom ämnet och majoriteten av denna forskning är på en hög akademisk nivå. Trots att få algoritmer hittades i sökningen, fanns det ett fåtal algoritmer som lyckats slå andra marknadsindex. Marknadsdata för denna forskning erhölls från Nordnets slutna API, specifikt historisk prisdata från olika finansiella värdepapper. Algoritmerna använder den historiska prisdatan för att generera köp- och säljsignaler. Dessa köp och säljsignaler användes sedan för att beräkna prestandamått som geometrisk medelvärde och riskjusterad avkastning. Prestandamåtten används för att mäta och jämföra prestanda med OMXS30 genom en kvantitativ metod. I genomsnitt presterade algoritmerna inte väl på de valda värdepappren, även om vissa värdepapper utmärkte sig i alla fall. Att slå marknaden anses vara en svår uppgift och denna forskning speglar några av de utmaningar som är involverade. Den valda metoden belyser vikten av de aktier som algoritmerna handlar med och betonar att aktier inte kan väljas slumpmässigt. Att bygga ett helt automatiserat obevakat handelssystem är utmanande och kräver omfattande arbete. Vissa strategier visade sig vara i behov av mänsklig övervakning för att maximera avkastningen och begränsa förluster, medan andra gav låg avkastning för låg risk.

This  research  emphasizes  the role  of  social  media  in  customer  acquisition  retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping  their  strategies  and  effectively  allocating  resources  to  achieve  consistentcommunication with their customer base. The field of research is particularly relevant dueto the research gap present in the literature that does not investigate how technologystartups should approach the initial acquisition and retention of the user base, consideringthe limited resources available to these newborn organizations. The research providesinsights into customers' perceptions of brands and companies on social media platforms.It offers intuitions on how to enhance customer trust through these platforms and whichare the preferred way of interaction between customers and companies both on and offsocial media.The study was performed using qualitative and quantitative primary data with the purposeof gaining a deep understanding of the research topic. However, the focus has been puton the quantitative data aiming to create objective and generalizable  results, seekingunbiased findings.The  results  of  the research  showed  how important it  is  to  have  an  effective CRM(Customer Relationship  Management) system as well as  being able to identify  theaudience, understanding, therefore, the communication method that best fit the chosentarget, with the aim of interacting with them in the expected and preferred way, beingthus one step closer on achieving customer retention and acquisition.

Miljöbegreppet har i modern omvårdnadsforskning fått en allt bredare och djupare dimensiondär människan i sin miljö betraktas ur ett holistiskt perspektiv. Personcentrerad vård är ettarbetssätt där man utgår från patienten som person som inte kan reduceras till enbart sinsjukdom. Att som vårdgivare vara medveten om den fysiska miljön, personers handlingar ochhur den organisatoriska filosofin är uppbyggd skapar en större möjlighet att kunna arbetapersoncentrerat. Personcentrering är det som patienten upplever, medan personcentrerad vårdär arbetssättet som genererar patientens upplevelse av personcentrering. Personcentreratklimat är den miljö där personcentrerad vård sker. De förhållanden som formas mellanpatienten, vårdpersonal, närstående och teknik liksom miljöns atmosfär, omgivning ochomvärld, är avgörande för om patienten kommer att uppleva miljön som vårdande eller ickevårdande. Syftet med studien var att undersöka och beskriva förekomst av personcentrerad vård blandpersoner som vårdats i en högteknologisk vårdmiljö i samband med hjärtkirurgi ochhjärtsvikt. Metoden var en icke-experimentell tvärsnittsstudie som genomfördes inom högteknologiskahjärtsjukvård. Datainsamlingen utfördes med hjälp av två patientrapporterade mått: BeingTaken Seriously Questionnaire - Patient version (BTSQ-P) och Person-Centered ClimateQuestionnaire - Patient version (PCQ-P). Resultatet visade att patienterna upplevde att vården var personcentrerad utifrån att bli tagenpå allvar och att den innefattade ett personcentrerat klimat. Regressionsanalysen visade att ettsäkert klimat är den viktigaste komponenten för känslan av att bli tagen på allvar. Slutsatsen var att högteknologisk hjärtsjukvård inte enbart genererar goda medicinska resultatutan också kan bidra till personcentrerad vård. Vidare drar vi lärdom av studiens resultat medkunskapen om att ett säkert klimat är den viktigaste faktorn inom det personcentreradeklimatet, för patientens upplevelse av personcentrering. / In modern nursing research, the concept of the environment has acquired an ever broader anddeeper dimension where people in their environment are viewed from a holistic perspective.Person-centered care is a way of working that is based on the patient as a person who cannotbe reduced to his or her illness alone. As a caregiver, being aware of the physicalenvironment, people's actions and how the organizational philosophy is structured creates agreater opportunity to be able to work person-centered. Person-centeredness is what thepatient experiences, while person-centered care is the way of working that generates thepatient's experience of person-centeredness. Person-centered climate is the environment inwhich person-centered care takes place. The relationships that are formed between the patient,care staff, relatives and technology, as well as the environment's atmosphere, surroundingsand settings, are decisive for whether the patient will experience the environment as caring oruncaring. The aim of the study was to investigate the prevalence of person-centered care amongstpeople who have been cared for in a high-tech care environment in connection with heartsurgery and heart failure. The method was a non-experimental cross-sectional study conducted in high-tech cardiaccare. Data collection was performed using two patient-reported measures: Being TakenSeriously Questionnaire - Patient version (BTSQ-P) and Person-Centered ClimateQuestionnaire - Patient version (PCQ-P). The results showed that the patients felt that the care was person-centered based on beingtaken seriously and that it included a person-centered climate. The regression analysis showedthat a safe climate is the most important component for the feeling of being taken seriously. The conclusion was that high-tech cardiac care not only generates good medical results butcan also contribute to person-centered care. Furthermore, we learn from the study results withthe knowledge that a safe climate is the most important factor in the person-centered climate,for the patient's experience of person-centering.

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This thesis presents the design of an autopilot capable of flying small unmanned aerial vehicles with wingspans less then 21 inches. The autopilot is extremely small and lightweight allowing it to fit in aircraft of this size. The autopilot features an advanced, highly autonomous flight control system with auto-launch and auto-landing algorithms. These features allow the autopilot to be operated by a wide spectrum of skilled and unskilled users. Innovative control techniques implemented in software, coupled with light weight, robust, and inexpensive hardware components were used in the design of the autopilot.

This thesis explores what motivates women in a leadership position, in a sales role and in the technology industry. The field lacks previous research on this specific subject. Using one need-based and one process-based work motivation theory, the study aims to identify and map motivational factors that are regarded by women. A holistic conceptualization of work motivation and prominent research is presented. Implications for motivation are researched with a theoretical approach that integrates Herzberg’s hygiene-motivator factor theory and Vroom’s expectancy theory. The study uses abductive reasoning with a qualitative research strategy. Empirical evidence is primarily gathered by semi-structured interviews. 10 women in tech sales working for Nordic branches of various companies were interviewed. Pattern matching and thematic analysis generated a number of aggregated themes consistent in having a contribution to motivation: the role and work tasks, inner motivation, the organization and lastly, the people and relationships. The study both conforms to and adds new layers to the theoretical framework, and further concludes a number of important motivational factors for the women. The result shows that both hygiene and motivator-factors have the potential to impact the rational process leading to motivation, thus the components in the expectancy theory.

Human capital assessment is an integral part of the in-depth evaluation conducted by Venture Capitalists (VCs) before an investment decision. Furthermore, an effective collaboration between external investors and the founding team can be vital for the success of a startup venture. This thesis aims to improve this assessment and collaboration by providing an empirical account of historically successful Swedish tech startups and their founding teams (FT). We employ semi-structured interviews with 13 entrepreneurs who in total have founded over 50 ventures in order to deduce patterns to the characteristics, compositions and views of successful founding management teams. We compile and discuss their views concerning aspects such as organizational culture, team performance and their relationships with external financiers. The focus of this thesis was in part guided by our commissioner, Almi Invest. Based on our interviews and literature review, we present several findings which may be of interest to both investors and entrepreneurs. Some of our key findings are that successful Swedish tech startups are generally composed of diverse teams where the founders share some previous association and complement each other with regards to both competencies and personalities. They view culture and vision as important aspects, with values acting as the uniting factor that drives cohesion and performance. We also find that their views are largely influenced by previous experiences. Finally, we highlight some perceived inefficiencies in the collaboration between investors and entrepreneurs, mainly with regards to post-investment activities and the process of raising capital. Our findings suggest a lack of transparency between entrepreneurs and financiers regarding the investor activity levels, where entrepreneurs generally feel that VCs fall short on their promises. We suggest some areas of improvement where VCs might tune their practices to better suit the needs of their portfolio companies and improve overall performance.

Bakgrund: Teknisk skuld är ett återkommande problem inom mjukvaruutveckling där det tycks vara omöjligt att undvika att samla på sig en teknisk skuld som över tid måste återbetalas innan den blir för komplex att handskas med. Detta har inneburit att man behöver hantera, åtgärda och återbetala den tekniska skulden med olika typer av tillvägagångssätt. Syfte: Syftet med denna studie var att intervjua tekniska ledare för att ta del av deras syn på vad teknisk skuld är och hur man hanterar den i det dagliga arbetet. För att kunna förstå termen teknisk skuld användes tidigare forskning och befintlig litteratur om ämnet. Metod: Undersökningsdesign i rapporten har följt en små-N-studie där nio respondenter har intervjuats från olika organisationer i Sverige. Intervjuerna genomfördes via digitala medel och samtliga intervjuer spelades in. Efter varje intervju transkriberades materialet med hjälp av Microsoft Word och renskrevs sedan av författarna i studien. Resultat: Resultatet visar att hanteringen av teknisk skuld skiljer sig beroende på vilken typ av bransch man är verksam inom. Det kan handla om hur man hanterar återbetalningen av teknisk skuld eller vilken typ av skuld som man samlar på sig. Slutsats: Fastän hanteringen och synen på teknisk skuld varierade mellan respondenterna så ansåg alla att det var väldigt viktigt att ta tag i och inget som man kunde ignorera. / Background: Technical debt is a recurring problem within software development where it seems impossible to avoid accumulating technical debt that over time must be repaid before the interest grows too large and complex to deal with. This has meant that you somehow need to handle, fix and repay the technical debt with many different approaches. Aim: The aim for this study was to interview tech leads about their view on what technical debt is and how it is managed in their daily work. To better understand the underlying concept of what a technical debt is and how it is managed we used prior research and existing literature about the subject. Method: The design method used in this report was of the type small-N-studies where nine respondents were interviewed from different organizations all located in Sweden. The interviews were transcribed using Microsoft Word and was then rewritten by the authors to be able to then analyze the material using a targeted content analysis with predetermined categories based on previous studies. Main result: The results show that the management of technical debt differs depending on the type of industry in which you operate. It can be about how to handle the repayment of technical debt or the type of debt that you accumulate. Conclusion: Although the management and view of technical debt varied between the respondents, everyone considered it very important to address and nothing that could be ignored. The technical debt was handled differently, but in the end the working methods were similar.

This thesis investigates the performance of business model innovation (BMI) by incumbent power utility and clean-tech start-up firms influenced by the German Energiewende. It emphasises the factors that impact BMI from a managers’ perspective, examines success factors for managers to overcome BMI challenges, and addresses contingencies to perform BMI in a more structured way. The research is driven by the German Energiewende. It has been chosen as Germany is considered one of the world’s leading markets for renewable energies and a transformation of the power sector is currently underway. Therefore, established power utility firms face severe changes, which have the characteristics of a potential disruption to their business model (BM). At the same time, new players are challenging these incumbents with new BMs. The research is underpinned by the extant literature on BMs and BMI. The research approach is based on two case studies; the incumbent power utility and the clean-tech start-up sector. The qualitative study comprises of 24 semi-structured interviews conducted with top tier managers, from 18 firms, responsible for BMI within these firms. Key findings: This study extends our knowledge of BMI in both a start-up and an incumbent environment that is influenced by various contingent events. It portrays barriers to BMI and depicts critical success factors for BMI that point out solutions on how to overcome these barriers. It provides a structured BMI framework for established firms and illustrates future BM archetypes in this sector. It clearly documents the German Energiewende is regarded as a disruptive threat from the perspective of incumbent power utility managers. The theoretical contribution of this thesis is a process framework including all identified drivers and challenges for BMI in both established and start-up firms. Contributions to practice include critical success factors for BMI, recommendations to overcome barriers to BMI and future BM archetypes within the newly evolving Energiewende industry based on sustainable technologies.

The researcher takes a user-centric empirical approach to estimate different consumer group participant views on the personalization technology adoption within the skincare industry. In addition, the study aims to highlight the main identified opportunities and concerns that users associate with the personalized technology solutions within the industry, such as skincare and product quizzes, in-depth questionnaires, smart skin analysis tools, and others. The empirical study sample consists of 17 subjects who represent three different generation groups (Generations X, Y, and Z). For data analysis purposes, the author has performed content and discourse analysis, sentiment assessment, and word cloud visualizations using the Python word cloud library. The conducted sentiment analysis shows that the Gen X group’s users overall have a negative attitude towards personalization technology adoption for the skincare (average sentiment: 0.294) in comparison to Gen Y and Gen Z consumers whose sentiment analysis results showed neutral and positive tendencies. The content analysis showed that Gen Y and Gen Z consumers are more concerned about the data governance and its associated risks than Gen X consumers for whom the results and skin health-related improvements were indicated as having higher importance. According to the gathered data, the majority of Gen Y and Gen Z consumer group participants see personalization technology as the future of the skincare industry; nevertheless, Gen X consumers believe that personalization within the skincare will not be attached to one brand and will be more focussed on addressing specific skin conditions and concerns as well as will be more evidence-based. / Forskaren använder sig av en användarcentrerad empirisk metod för att uppskatta olika konsumentgruppers åsikter om hur tekniken för att ge personliga hudvårdsråd används inom hudvårdsbranschen. Dessutom syftar studien till att belysa de viktigaste identifierade möjligheterna och farhågorna som användarna förknippar med dessa tekniska lösningar inom branschen, såsom hudvårds- och produkttester, djupgående frågeformulär, smarta hudanalysverktyg och andra. Den empiriska studiens urval består av 17 personer som representerar tre olika generationsgrupper (generationerna X, Y och Z). Författaren har för analysen av datan genomfört en innehålls- och diskursanalys, en känsloutvärdering samt en ordmolnsanalys med hjälp av Pythons ordmolnsbibliotek. Den genomförda känslighetsanalysen visar att användare i gruppen Gen X överlag har en negativ inställning till att införa teknik för att erhålla personliga hudvårdsråd (genomsnittlig känsla: 0,294) i jämförelse med konsumenter i generationerna Y och Z, vars känslighetsanalysresultat visade neutrala och positiva tendenser. Innehållsanalysen visade att Gen Y- och Gen Z-konsumenterna är mer oroade över datastyrningen och de därmed förknippade riskerna än Gen X-konsumenterna, för vilka resultaten och förbättringarna av hudhälsan angavs ha större betydelse. Resultaten av studien visar att en majoritet av Gen Y- och Gen Z-konsumentgruppens deltagare ser att utvecklandet och användandet av teknik för att ge personliga hudvårdsråd är framtiden för hudvårdsbranschen. Gen Xkonsumenterna tror dock att tekniken för personliga hudvårdsråd inte kommer att vara knuten till ett märke och att den kommer att vara mer inriktad på att hantera specifika hudtillstånd och problem samt vara mer evidensbaserad.