Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-30T14:47:44Z No. of bitstreams: 1 DIS_RENATA_PINHEIRO_SOUTO_COMPLETO.pdf: 10131660 bytes, checksum: bcf51641c8be168cdebd34941d50190e (MD5) / Made available in DSpace on 2017-06-30T14:47:44Z (GMT). No. of bitstreams: 1 DIS_RENATA_PINHEIRO_SOUTO_COMPLETO.pdf: 10131660 bytes, checksum: bcf51641c8be168cdebd34941d50190e (MD5) Previous issue date: 2017-03-28 / The objective of this study is to map and identify the changes that occurred in the market dynamics of Porto Alegre, starting with the implementation of a new regulatory framework for pay-TV, which is Law 12.845, sanctioned in 2011, seeking to provide data for an introductory study and Descriptive of the current situation of the local audiovisual and its relations with the pay-TV market. To this end, the proposed analysis model includes independent production and pay-TV taking into account the production, distribution, exhibition, institution and market aspects of the national and regional audiovisual sector. The presentation of the national dimension of the Brazilian audiovisual was understood as necessary by this research, since it is understood that the effects occurring at the national level will be a reflection of the unfoldings occurring in the local market. In order to carry out this mapping the basis of this study was based on documental, bibliographic research and exploratory interviews with local agents. For the documentary research technique, data were used by the National Film Agency and by publications of other entities of the Sector such as Anatel, ABTA, ABPITV, SIAV and Fundacine. The bibliographies used were based on the studies of Octavio Getino, Jo?o Guilherme Barone, Luiz Gonzaga de Assis De Luca, Andr? Gatti, Pedro Butcher, Tuio Becker, Val?rio Cruz Brittos, Cesar Bola?o, Nelson Hoineff and other authors who dealt with similar questions. Finally, the interviews were used with the local market agents, essencial material to understand the most varied views and opinions on the same subject: the developments of the SeAC law in the audiovisual market of Porto Alegre. / O objetivo deste estudo ? mapear e identificar as mudan?as ocorridas nas din?micas do mercado de Porto Alegre, a partir da implementa??o de um novo marco regulat?rio para a televis?o por assinatura que ? a Lei n? 12.845, sancionada em 2011, buscando fornecer dados para um estudo introdut?rio e descritivo da situa??o atual do audiovisual local e suas rela??es com o mercado de televis?o por assinatura. Para tanto, o modelo de an?lise proposto contempla a produ??o independente e a televis?o por assinatura, levando em considera??o os aspectos de produ??o, distribui??o, exibi??o, institui??o e mercado do setor audiovisual nacional e regional. A apresenta??o da dimens?o nacional do audiovisual brasileiro foi entendida como necess?ria por esta pesquisa, uma vez que se compreende que os efeitos ocorridos em ?mbito nacional ser?o reflexos dos desdobramentos ocorridos no mercado local. Para a realiza??o deste mapeamento, a base deste estudo apoiou-se em pesquisa documental, bibliogr?fica e em entrevistas explorat?rias com os agentes locais. Para a t?cnica de pesquisa documental, foram utilizados dados fornecidos pela Ag?ncia Nacional do Cinema (ANCINE) e por publica??es de outras entidades do setor como Anatel, ABTA, ABPITV, SIAV e Fundacine. J? as bibliografias utilizadas basearam-se nos estudos de Octavio Getino, Jo?o Guilherme Barone, Luiz Gonzaga de Assis De Luca, Andr? Gatti, Pedro Butcher, Tuio Becker, Val?rio Cruz Brittos, Cesar Bola?o, Nelson Hoineff e outros autores que trataram de quest?es semelhantes. Por fim, as entrevistas utilizadas na pesquisa foram realizadas com os agentes do mercado local, material essencial para apreender as mais variadas vis?es e opini?es sobre o mesmo assunto: os desdobramentos da lei de SeAC no mercado audiovisual de Porto Alegre.

Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-06-30T18:44:35Z No. of bitstreams: 1 DIS_BRUNA_VIANNA_LOPES_COMPLETO.pdf: 1745697 bytes, checksum: e6cd90dab2484114d9bdd689a529e23b (MD5) / Made available in DSpace on 2017-06-30T18:44:35Z (GMT). No. of bitstreams: 1 DIS_BRUNA_VIANNA_LOPES_COMPLETO.pdf: 1745697 bytes, checksum: e6cd90dab2484114d9bdd689a529e23b (MD5) Previous issue date: 2017-04-26 / This dissertation is about collaborative production. Our general objective is to investigate how collaborative production can develop in the television. For this, we will analyze the program Hitrecord on TV, screened by cable channel Pivot, in the United States. We selected four episodies (season 2014 and 2015) and we will use the Thompson Depth Hermeneutics method (2002). The theoretical reference is composed of the authors Wolton (1996), Marcondes Filho (1995), Orozco (2005), Ver?n (2009), L?vy (1999), Jenkins (2009), Dizard (2000) and Salaverr?a, Garc?a Avil?s and Masip 2012), Tapscott and Williams (2006), Shirky (2011) and others. The results of this research show that collaborative production depends on four factors to develop: massification of digital technologies, cognitive surplus, connectivity and organization. Within a television program, the stage of content production is the most permissive phase of the viewer's involvement. It is possible for the participant to create inputs from internal team guidelines. The viewer's contribution may be in text, image, video or audio format. The adoption of collaborative production of the viewer in vehicles is an opportunity to reduce costs and innovate in the format, but the television will have to adapt to other factors like the collective creation and the decentralization of the production. / Esta disserta??o tem como tema de pesquisa a produ??o colaborativa do espectador na TV. Nosso objetivo geral ? investigar como a produ??o colaborativa pode se desenvolver no ?mbito da televis?o. Para isso, vamos analisar o programa Hitrecord on TV, exibido pelo canal a cabo Pivot, nos Estados Unidos. Ao todo, selecionamos quatro epis?dios (temporada 2014 e 2015) e vamos utilizar o m?todo da Hermen?utica de Profundidade de Thompson (2002). O referencial te?rico ? composto pelos autores Wolton (1996), Marcondes Filho (1995), Orozco (2005), Ver?n (2009), L?vy (1999), Jenkins (2009), Dizard (2000) e Salaverr?a, Garc?a Avil?s e Masip (2012), Tapscott e Williams (2006), Shirky (2011) e outros. Os resultados desta pesquisa mostram que a produ??o colaborativa depende de quatro fatores para se desenvolver: massifica??o das tecnologias digitais, excedente cognitivo, conectividade e organiza??o. Dentro de um programa televisivo, a etapa de produ??o de conte?do ? a fase mais permissiva ao envolvimento do espectador. Nela ? poss?vel o participante criar insumos a partir de diretrizes da equipe interna. A contribui??o do espectador pode ter formato de texto, de imagem, de v?deo ou de ?udio. A ado??o da produ??o colaborativa do espectador nos ve?culos ? uma oportunidade para reduzir custos e inovar no formato, por?m a televis?o precisar? se adaptar a outros fatores como a cria??o coletiva e a descentraliza??o da produ??o.

Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-07-17T18:44:48Z No. of bitstreams: 1 DIS_JEFERSON_CRISTIANO_CORTES_ZAMBOM_CARDOSO_COMPLETO.pdf: 2414682 bytes, checksum: a28fa961a9801c5698c6ff6e48429406 (MD5) / Made available in DSpace on 2017-07-17T18:44:48Z (GMT). No. of bitstreams: 1 DIS_JEFERSON_CRISTIANO_CORTES_ZAMBOM_CARDOSO_COMPLETO.pdf: 2414682 bytes, checksum: a28fa961a9801c5698c6ff6e48429406 (MD5) Previous issue date: 2017-03-28 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / This dissertation analyzes the phenomenon called binge-watching and how this new way of watching television is changing the behavior of viewers who come to play roles of users, hiperviewers and multipliers. For this was done an anlytical in two stages. In the first was done an monitoring, measurement and analysis of the comments of this public on Twitter before, during and after the launch of sitcom Orange Is The New Black (OITNB), production of Netflix, in addition to posts in Brazilian official accounts (@OITNBrazil) and American (@OITNB) to check public behavior in these spaces. In the second stage was done an monitoring, measurement and analysis of the comments of this public on Twitter before, during and after an marathon simulation, in the pay television, of sitcom The Walking Dead (TWD), production of AMC, displayed by Fox, in addition to posts in Brazilian official accounts (@TWDBrasil) and American (@WalkingDead_AMC), to see what changes when the binge-watching is spontaneous, occurring in a file environment, in which one can determine when will be marathon or not, or when the binge-watching is induced, occurring in a flow environment in which the viewer can not determine when it will do the marathon, can only choose whether to follow what it is being broadcast on television or not. It was contacted that the official accounts are restricted to participation of moderators and in Brazil the public does not use the term binge-watching, but marathon, watching the series mainly on launch day, when in file, and not having a strong attachment to the simulations. To support this research were used authors as Jenkins (2009), Kinder, (1991), Cannito (2010), Bauman (2008/2009/2013), Anderson (2006), Jenkins, Green and Ford (2014), Lipovetsky and Serroy (2012), Johnson (2012), Shirky (2011), Scolari (2014), Mattos (2013), Negroponte (1995), Eco (1986), Foucault (2002), Wolton (1996) and McLuhan (1979).. The methodology used was the Depth Hermeneutics as Thompson's vision (1995), using as technique of structuring data collection Bardin's Content Analysis (2011) and the analysis of data Computer Discourse Mediated Analysis (CDMA ) Herring (2004). / Esta disserta??o analisa o fen?meno chamado binge-watching e como esse novo modo de assistir televis?o vem modificando o comportamento dos telespectadores, que passam a desempenhar pap?is de usu?rios, hipertelespectadores e multiplicadores. Para isso foi realizada uma an?lise em duas etapas. Na primeira foi feito um acompanhamento, mensura??o e an?lise dos coment?rios desse p?blico no Twitter antes, durante e ap?s o lan?amento do seriado Orange Is The New Black (OITNB), produ??o do Netflix, al?m das postagens nas contas oficiais brasileira (@OITNBrazil) e americana (@OITNB), a fim de verificar o comportamento do p?blico nesses espa?os. Numa segunda etapa foi feito um acompanhamento, mensura??o e an?lise dos coment?rios desse p?blico no Twitter antes, durante e ap?s uma simula??o de maratona, na televis?o paga, da s?rie The Walking Dead (TWD), produ??o da AMC, exibida pela Fox, al?m das postagens nas contas oficiais brasileira (@TWDBrasil) e americana (@WalkingDead_AMC), a fim de verificar o que modifica quando o binge-watching ? espont?neo, ocorrendo em um ambiente de arquivo, no qual a pessoa pode determinar quando vai maratonar ou n?o, ou quando o binge-watching ? induzido, ocorrendo em um ambiente de fluxo, no qual o telespectador n?o pode determinar quando ir? fazer a maratona, podendo apenas escolher se ir? acompanhar o que est? sendo transmitido pela televis?o ou n?o. Contatou-se que as contas oficiais ficam restritas a participa??o dos moderadores e que no Brasil o p?blico n?o utiliza o termo binge-watching, mas sim maratona, assistindo aos seriados principalmente no dia do lan?amento, quando em arquivo, e n?o tendo uma forte ades?o as simula??es. Para embasar essa pesquisa foram usados autores como Jenkins (2009), Kinder (1991), Cannito (2010), Bauman (2008/2009/2013), Anderson (2006), Jenkins, Green e Ford (2014), Lipovetsky e Serroy (2012), Johnson (2012), Shirky (2011), Scolari (2014), Mattos (2013), Negroponte (1995), Eco (1986), Foucault (2002), Wolton (1996) e McLuhan (1979). A metodologia utilizada foi a Hermen?utica de Profundidade conforme a vis?o de Thompson (1995), usando como t?cnica de estrutura??o da coleta de dados a An?lise de Conte?do de Bardin (2011) e para a an?lise dos dados a An?lise de Discurso Mediada por Computador (CDMA) de Herring (2004).

Submitted by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-09-12T12:16:41Z No. of bitstreams: 1 DIS_MARCEL_VIERO_COMPLETO.pdf: 7949872 bytes, checksum: e9446a7629852c1c2b6566b868f0f8f1 (MD5) / Made available in DSpace on 2017-09-12T12:16:42Z (GMT). No. of bitstreams: 1 DIS_MARCEL_VIERO_COMPLETO.pdf: 7949872 bytes, checksum: e9446a7629852c1c2b6566b868f0f8f1 (MD5) Previous issue date: 2017-07-28 / The dissertation is about Branded Entertainment in the television of Brazil from an advertising campaign of Combat to Cancer of Mama launched in 2015. The case was exhibited outside the commercial brake and within the program Fant?stico of the open channel of the Globo Network, in the year in which the ?Fashion Target? campaign would celebrate twenty years in the country. The commercial brake and the advertising that runs between entertainments were investigated by the research. The theoretical framework that bases the research starts on leisure and social with Dumazedier (1973) and entertainment with Cobra (2008), Dyer (2005), Parreno (2010), Mackee et al (2014) and Hackley (2015). Machado (2009), Marcondes (2002) and Kotler (2010) support advertising and Wolf (2015) television in the digital age. Reis e Silva (2009) offers an initial methodological model for analysis of the entertainment product and the case of Branded Entertainment. The objective aspects regarding the production, distribution and exhibition of entertainment and subjective ones with the content of this product are observed in the analysis, that proposes to understand also the roles of the partners in this process. Television channels, digital influencers and producers of audiovisual entertainment content could also act in Branded Entertainment establishing another kind of commercial relations that still in evolution process. / Esta disserta??o tem como tema de pesquisa o Branded Entertainment na televis?o aberta do Brasil, a partir da campanha publicit?ria de Combate ao C?ncer de Mama que aconteceu em 2015. O caso foi exibido fora do intervalo comercial e dentro do programa Fant?stico do canal aberto da Rede Globo, no ano em que a campanha do ?Alvo da Moda? comemoraria vinte anos de atua??o no pa?s. O intervalo comercial e a publicidade que atua fora dele s?o investigados pela pesquisa. O referencial te?rico que fundamenta a pesquisa parte do lazer em Dumazedier (1973) e do entretenimento com Cobra (2008), Dyer (2005), Parreno (2010), Mackee et al (2014) e Hackley (2015). Machado (2009), Marcondes (2002) e Kotler (2010) sustentam a publicidade e Wolf (2015) a televis?o na era digital. Reis e Silva (2009) oferece um modelo metodol?gico inicial para an?lise do produto de entretenimento e do caso de Branded Entertainment. Aspectos objetivos referentes ? produ??o, distribui??o e exibi??o do entretenimento e subjetivos com rela??o ao conte?do deste produto s?o observados na an?lise, que prop?e entender tamb?m os pap?is dos colaboradores neste processo. Canais de televis?o, influenciadores e produtores de conte?do de entretenimento audiovisual atuam no Branded Entertainment formando rela??es que fogem do convencional.

Submitted by PPG Comunica??o Social (famecos-pg@pucrs.br) on 2017-11-13T18:47:03Z No. of bitstreams: 1 ISABEL_ALENCAR_DE_CASTRO_TES.pdf: 5156954 bytes, checksum: 29b8a06a96b9d0c592d671734cf2df13 (MD5) / Approved for entry into archive by Caroline Xavier (caroline.xavier@pucrs.br) on 2017-11-21T11:46:05Z (GMT) No. of bitstreams: 1 ISABEL_ALENCAR_DE_CASTRO_TES.pdf: 5156954 bytes, checksum: 29b8a06a96b9d0c592d671734cf2df13 (MD5) / Made available in DSpace on 2017-11-21T11:51:21Z (GMT). No. of bitstreams: 1 ISABEL_ALENCAR_DE_CASTRO_TES.pdf: 5156954 bytes, checksum: 29b8a06a96b9d0c592d671734cf2df13 (MD5) Previous issue date: 2017-08-16 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / The current thesis lays between television and visual arts and it has as its study object the series production of the director Luiz Fernando Carvalho, through chosen scenes of the miniseries ?Hoje ? dia de Maria? (2005) and of the microseries ?Capitu? (2008) and ?Afinal, o que querem as mulheres?? (2010). The objectives of the thesis are to investigate the relations between moving pictures and the visual arts which emerge in the aesthetic of the series produced by the director, contextualize Carvalhos?s work in the national production of short series, as well as his path as a director; stablish symmetric visual relations between television images and the chosen paintings; characterize and differentiate Carvalho?s aesthetics in the selected series; and comprehend how the selected miniseries renewed the televisual aesthetics field. The main authours studied were Figueiredo (2003); Mattos (2010); Ribeiro and Sacramento (2010); Esquenazi (2011), Pallottini (2012); Bazin (2014); Badiou (2014); Lebrun (1988). The inquiry began from the concept of ?impurity?, from Badiou (2002), which was added to the concepts of ?presence/absence? and ?Stimmung?, from Gumbrecht (2014), thus to outline the proposal of the ?Proximity Aesthetics?. The proposal was constructed from the intertwining of the audiovisual scenes and the related paintings associated to them, in which it was possible to infer a common constructive action, named ?symmetry of the artistic procedure?. / A presente tese se situa entre a televis?o e as artes visuais e tem como objeto de estudo a obra seriada do diretor carioca Luiz Fernando Carvalho, em cenas escolhidas da miniss?rie ?Hoje ? dia de Maria? (2005) e das micross?ries ?Capitu? (2008) e ?Afinal, o que querem as mulheres?? (2010). A tese teve como objetivos investigar as rela??es entre as imagens em movimento e as artes visuais que se manifestam na est?tica das miniss?ries produzidas pelo diretor; contextualizar a obra de Carvalho na produ??o nacional de miniss?ries, bem como sua trajet?ria como diretor; estabelecer rela??es de simetria visual entre as imagens televisuais e as pinturas escolhidas; caracterizar e diferenciar a est?tica utilizada por Carvalho nas obras selecionadas; e compreender de que maneira as miniss?ries escolhidas renovaram o campo da est?tica televisual. Os principais autores trabalhados foram Figueiredo (2003); Mattos (2010); Ribeiro e Sacramento (2010); Esquenazi (2011), Pallottini (2012); Bazin (2014); Badiou (2014); Lebrun (1988). A reflex?o partiu do conceito de ?impureza?, segundo Badiou (2002), somado aos conceitos de ?presen?a/aus?ncia? e ?Stimmung?, de Gumbrecht (2014), para, assim, configurar a proposta da ?Est?tica da Aproxima??o?. A proposta foi constitu?da pelo entrela?amento de cenas audiovisuais e pinturas associadas a elas, em que foi poss?vel inferir uma a??o construtiva comum, chamada de ?simetria de procedimento art?stico?.

Submitted by PPG Comunica??o Social (famecos-pg@pucrs.br) on 2018-03-09T20:15:39Z No. of bitstreams: 1 PATRICIA_RUAS_DIAS_DIS.pdf: 22414185 bytes, checksum: 311f5acc60850a9c16db7ade0a5c9e16 (MD5) / Approved for entry into archive by Tatiana Lopes (tatiana.lopes@pucrs.br) on 2018-03-15T14:07:06Z (GMT) No. of bitstreams: 1 PATRICIA_RUAS_DIAS_DIS.pdf: 22414185 bytes, checksum: 311f5acc60850a9c16db7ade0a5c9e16 (MD5) / Made available in DSpace on 2018-03-15T14:16:47Z (GMT). No. of bitstreams: 1 PATRICIA_RUAS_DIAS_DIS.pdf: 22414185 bytes, checksum: 311f5acc60850a9c16db7ade0a5c9e16 (MD5) Previous issue date: 2018-03-07 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior - CAPES / This research aims to understand the characteristics of childhood in the contemporary world based on the analysis of the talent show The Voice Kids Brazil, as well as its participants. In this way, it was necessary to reflect on the cultural industry in what concerns celebrities, to understand the operation of the program through theories of cinema and literature, appropriation of concepts about childhood and its history, as well as investigation with the participants of the competition. For the development of the study the methodology used was literary analysis and interview. The interviews conducted served to prove the theories defended by the theorists used in the research. / Esta pesquisa objetiva compreender quais as caracter?sticas da inf?ncia na contemporaneidade a partir da an?lise do talent show The Voice Kids Brasil, assim como de seus participantes. Dessa forma, fez-se necess?ria uma reflex?o a respeito da ind?stria cultural no que se trata de celebridades, compreens?o do funcionamento do programa atrav?s de teorias do cinema e literatura, apropria??o de conceitos a respeito de inf?ncia e sua hist?ria, al?m de averigua??o junto aos participantes da competi??o. Para o desenvolvimento do estudo, a metodologia utilizada foi an?lise liter?ria e entrevista. As entrevistas realizadas serviram para comprova??o das teorias defendidas pelos te?ricos utilizados na pesquisa.

Made available in DSpace on 2015-04-14T14:41:14Z (GMT). No. of bitstreams: 1 425469.pdf: 649766 bytes, checksum: e58f65daeabf1f701e55db94804cc03d (MD5) Previous issue date: 2010-07-16 / Esta disserta??o tem o objetivo de analisar a representa??o de favelas na m?dia brasileira, tendo como objeto a novela Duas caras, por ter levado ao hor?rio nobre a favela como cen?rio central da novela das 21h da Rede Globo. Exibida de 1? de outubro de 2007 at? 31 de maio de 2008, com autoria de Aguinaldo Silva, essa trama apresentou um n?cleo de personagens ricos e outro de pobres, sendo que estes viviam na fict?cia favela da Portelinha. Para situar a import?ncia tanto da favela como da novela na cultura brasileira, fazemos um breve hist?rico de suas origens e trajet?rias. Para este estudo, a base te?rica parte das premissas dos Estudos Culturais, visto que seus autores apresentam os meios de comunica??o social como parte importante da esfera cultural, o que foi considerado adequado a este estudo. Na parte anal?tica, Douglas Kellner (2001) oferece um modelo de an?lise interpretativo, dado que sua pesquisa vincula a m?dia ?s transforma??es sociais de um per?odo, o que tamb?m ? a proposta deste trabalho.

Made available in DSpace on 2015-04-14T14:41:35Z (GMT). No. of bitstreams: 1 438422.pdf: 806918 bytes, checksum: 6be4ab8df1d302b41f88c37d006de333 (MD5) Previous issue date: 2012-03-21 / In this paper, we are going to study the production of meaning and the verbal and nonverbal features of the Chaves TV Show. We aim to observe the communication of this show, to explain the meaning of discourse production of verbal and nonverbal of the character Chaves and to understand the message produced by the show. To this end, we are going to analyze five episodes of the years 1973, 1974, 1975, 1976 and 1977. No program that resists more than two decades on Brazilian television, based basically on reruns, must be seen as an attraction whatsoever. The Chaves TV Show is much more than a comedy. It became successful due to rescuing on TV a touch of inocence and simplicity that seemed lost in a time of new technologies and express malice. During this study, we are going to cover the categories of Stereotype, Myth, Power, Culture and Socio-dialect, based on Barthes. We are going to proceed to the analysis using the Edgar Morin s paradigm of complexity as a method and as a technique the Semiology and the Research Semiology by Roland Barthes. Through the theoretical foundation of this paper is that we are going to observe that the Chaves TV Show has unique characteristics with regard to the construction of his speech, and always attempts to transmit a message to the viewer. / No presente trabalho, estudaremos a produ??o de sentido e os aspectos verbais e n?o verbais do Programa do Chaves. Temos por objetivos observar a comunica??o desse programa, explicar a produ??o de sentido do discurso verbal e n?o verbal do personagem Chaves e compreender a mensagem produzida pelo programa. Para tal, analisaremos cinco epis?dios dos anos de 1973, 1974, 1975, 1976 e 1977. Um programa que resiste h? mais de duas d?cadas na TV brasileira, ? base praticamente de reprises, n?o deve ser visto como uma atra??o qualquer. O Programa do Chaves ? muito mais que um programa de humor. Tornou-se um sucesso justamente por resgatar, na TV, um toque de ingenuidade e de fazer artesanal, o que parecia perdido em tempos de novas tecnologias e mal?cia expl?cita. Durante este estudo, ser?o contempladas as categorias Estere?tipo, Mito, Poder, Cultura e Socioleto, fundamentadas em Roland Barthes. Procederemos ? an?lise utilizando, como m?todo, o Paradigma da Complexidade, de Edgar Morin, e, como t?cnicas, a Semiologia e a Pesquisa Semiol?gica de Barthes. Por meio da fundamenta??o te?rica deste trabalho, observamos que o Programa do Chaves tem caracter?sticas peculiares no que se refere ? constru??o do seu discurso e sempre tenta transmitir uma mensagem para o telespectador.

Made available in DSpace on 2015-04-14T14:41:39Z (GMT). No. of bitstreams: 1 443413.pdf: 5851044 bytes, checksum: d12872e66bd23c3aae949be32dfe6cb1 (MD5) Previous issue date: 2012-10-10 / Being one of the best television Brazilian in the world, maintaining a constant improvement in its over 60 years, this study presents a deeper historical perspective, examining it with a macro view. Recovered sequentially facts, establishing a chronology that facilitates the understanding of the history of television in the Rio Grande do Sul. Thus, this paper shows the main events and also a rescue from the memory of what was done and by whom it was made, highlighting the changing practices of its leaders who have gone through different phases during the 50 years of the television in the state Rio Grande. The approach took place within a qualitative view where we attempted to check how was the relationship between the evolution of television technology ante development and behavioral changes in society affected by it. With the exploratory and qualitative, as we approach the literature, interviews and personal testimonies, besides the exercise of memory. Based on the research problem shows that the specific technical advances of television in Rio Grande do Sul were compatible with the networks of broadcasters heads, kept the proportions of quantitative amount of equipment, for attending to the need of local programming. It shows also the impossibility of a local station financially survive in competition with commercial broadcasters affiliated / Por ser a televis?o brasileira uma das melhores do mundo, mantendo um constante aprimoramento em seus mais de 60 anos de vida, este estudo apresenta um aprofundamento da sua perspectiva hist?rica. Recuperaram-se sequencialmente os fatos, estabelecendo uma cronologia que facilita o entendimento da hist?ria da televis?o no Rio Grande do Sul. Assim, este trabalho mostra os principais acontecimentos e, tamb?m, um resgate da mem?ria do que foi feito e por quem foi feito, destacando as mudan?as de pr?ticas dos seus respons?veis que passaram por diferentes fases, durante os 50 anos de exist?ncia da televis?o no estado rio-grandense. A abordagem realizou-se dentro de uma vis?o qualitativa onde buscou-se verificar como se deu a rela??o entre a evolu??o da tecnologia televisiva ante o desenvolvimento e as mudan?as comportamentais na sociedade por ela atingida. Com o car?ter explorat?rio e qualitativo, temos como metodologia a pesquisa bibliogr?fica, entrevistas e depoimentos pessoais, al?m do pr?prio exerc?cio da mem?ria. Baseado no problema da pesquisa mostra-se que os avan?os t?cnicos espec?ficos da televis?o sul-rio-grandense foram compat?veis com os das emissoras cabe?as de redes, guardadas as propor??es quantitativas de n?mero de equipamentos, pois atendia-se a necessidade da programa??o local. Mostra-se, tamb?m, a impossibilidade de uma emissora local sobreviver financeiramente na competi??o comercial com as emissoras filiadas

Made available in DSpace on 2015-04-14T14:41:48Z (GMT). No. of bitstreams: 1 388581.pdf: 2535902 bytes, checksum: f8b0d17047b04aef8756ecf23fc41c2a (MD5) Previous issue date: 2007-01-04 / Este trabalho resgata a hist?ria da vinheta e sua import?ncia dentro da comunica??o. Desde sua origem nas artes gr?ficas, ela sofreu transforma??es, mas nunca perdeu sua fun??o b?sica, que ? a de ornamentar formas j? estabelecidas. Sua natureza tem se afirmado tanto pela varia??o no campo da imagem como da perman?ncia da fun??o que exerce sobre a aten??o do receptor. A multiplicidade de contextos pelos quais migrou submeteu-a a uma constante mudan?a de formas tanto gr?ficas como sonoras. ? sobre esse desenrolar da vinheta no tempo e adapta??o ao espa?o que est? comprometida esta pesquisa