Esta pesquisa tem como objetivo compreender as estratégias de produção de funk e seu consumo por jovens mulheres de classe popular da cidade de Porto Alegre. Para isso, nos aproximamos da perspectiva dos Estudos Culturais britânicos e latino-americanos, sobretudo a partir do pensamento de Martín-Barbero, bem como tensionamos nossas discussões a partir das teorias sobre cena musical, classe, gênero e geração. Nos filiamos à metodologia qualitativa de pesquisa, realizando entrevistas, observações em bailes funk, pesquisa documental e pesquisa bibliográfica. Como unidade de estudo, contemplamos cinco MCs, três produtores e oito consumidoras de funk (funkeiras) da cidade de Porto Alegre. A fim de apresentar o contexto da cena funk, realizamos uma retomada histórica da cena no Brasil e especificamente em Porto Alegre, bem como traçamos o panorama midiático da cena na mídia massiva entre 2000 e 2015. Em relação aos resultados, identificamos que as estratégias de produção são materializadas através da construção de uma autopromoção midiática no rádio e no ambiente online através de postagens nas redes sociais digitais. Estas postagens podem se relacionar a uma clara estratégia de autopromoção, bem como podem dizer respeito a ocasiões descoladas da cena funk, retratando momentos aleatórios de seu cotidiano. No que diz respeito ao consumo, é visto que as práticas navegam entre dois meios: rádio e internet. Porém os usos efetivados nas plataformas digitais favorecem uma ampla gama de oportunidades para o consumo, contribuindo para a ocorrência de múltiplas lógicas de usos em relação ao consumo de funk. Tanto na produção, quanto no consumo, as relações de gênero ganham ênfase por um posicionamento de inspiração feminista por parte das informantes, ainda que a adesão ao movimento político seja algo evitado ou repreendido por algumas delas. / This research aims to comprehend the strategies of production of funk music and its consumption by young women from Porto Alegre’s popular class. In order to reach such aim, we have approached the British and Latin-American Cultural Studies perspective, mostly through Martin-Barbero’s thought, and our discussions were also based on the theories about music scene, class, gender and generation. We made use of the qualitative methodology research through interviews, observations on baile funk, documental research and bibliographic research. As a study unit, we take into consideration five MCs, three producers and funk music eight consumers (also known in Brazil as funkeiras). In order to present the context of the funk scene, we have traced a historical outline of the scene in Brazil and specifically in Porto Alegre, as well as we have delineated a media overview of the scene on the mass media between 2000 and 2015. Regarding the results, we identify that the strategies of production are materialized through the building of a media self-promotion on the radio and on the online environment through posts on social networks. These posts can relate to a clear self-promotion strategy, as well as they can be about situations unrelated to the funk scene, portraying random moments of their everyday life. On the subject of consumption, it can be seen that the practices navigate between two medias: radio and internet. However, the uses performed on digital platforms favour a wide range of opportunities to the consumption, contributing to the occurrence of multiple logics of use in relation to the consumption of funk. In both production and consumption, the relations of gender are emphasized through a positioning of feminist inspiration, although the adhesion to the political movement is something avoided or reproached by some of them.

Como pode funcionar uma linguagem tão problemática quanto a da publicidade? Foi baseada nesta curiosidade que nasceu esta pesquisa. A partir da percepção da presença do que chamou \"caracteres negativos do Discurso Publicitário\", engendrou-se uma investigação acerca das possibilidades de sentido desta Forma Discursiva. Constatou-se aí a presença de uma série de aspectos crítico-negativos, identificados como (1) A Dissonância de Voz; (2) o Caráter Hiperbólico do Discurso; (3) o Engajamento Improvável na Mensagem Publicitária; (4) As Palavras Fantasmas; (5) o Lastro Duvidoso e as Afirmações Capciosas; (6) a Incoerência, ou Esquizofrenia; (7) a Não Negatividade; e, por fim, (8), o Desvio da Materialidade. Todos estes caracteres teriam a potencialidade de funcionar como protuberâncias de sentido perceptíveis no Discurso Publicitário (DP), sendo capazes de desviar a leitura da mensagem para outras superfícies comunicativas. Este desvio teria funcionamento semelhante ao que poderia se chamar \"pacto fiduciário de leitura da propaganda\", ou o fato de o captador desta mensagem saber \"lê-la\" em níveis paralelos aos da mensagem exposta, como, por exemplo, o da \"imagética\" e do imaginário. A partir da identificação de três superfícies e seus nove subníveis, esta pesquisa procurou organizar a dinâmica comunicativa do DP, a qual chamou de Processo de Percepção e Produção do Sentido (PPS). Sugere que o captador da mensagem (termo alternativo a \"receptor\") tenha papel ativo não só na construção, mas na percepção de sentidos \"além? e \"aquém? do que é exposto, sendo capaz de identificar importantes signos no que se chamou a Forma da mensagem inserida num Contexto. São conceituadas aí, portanto, as Superfícies Expressiva, Formal e Contextual da publicidade, ao redor das quais se organizará todo o trabalho. O referencial adotado para construção destas teorias mescla algumas das principais correntes de análise da comunicação: a Teoria da Enunciação; a Análise do Discurso; a Semiótica Peirceana; a Semiótica \"Francesa\"; a Psicologia Social; e as Teorias Cognitivas. Foram selecionadas 154 (cento e cinqüenta e quatro) peças publicitárias para análise, divididas num corpus exploratório e outro confirmatório, este último voltado a validar as primeiras descobertas. Ao final, analisaram-se mais 10 (dez) peças publicitárias nas quais se investigou a interação de sentido entre as nove superfícies. Conclui-se que os caracteres negativos anteriormente identificados podem ser capazes de desviar a expressividade da mensagem para outras superfícies, dando origem ao que se chamou Efeito Secundário na Comunicação Publicitária, ou seja, o fato de surgirem novas \"protuberâncias\" de sentido (principalmente críticas), que são percebidas de forma consciente (durante processamento cognitivo controlado da mensagem) ou não (processamento automático da mensagem). Este desvio tornaria a mensagem publicitária menos \"expressiva\" e mais dependente da \"imagética\", do imaginário e de seus caracteres ontológicos, o que, por sua vez, poderia comprometer a ação de seu discurso a longo prazo. Defende-se, assim, o argumento de que a propaganda é um discurso \"presentificista\", voltado unicamente ao tempo presente, ideia que encontrou eco em algumas correntes de pensamento crítico acerca da comunicação, como as de Dominique Quessada e Lucien Sfez. / How can such a problematic Discourse like advertising work? This research was born based on this question. Perceiving the presence of what it called the -negative Advertising Discourse characters?, it engendered an investigation about the signification possibilities of this Discursive Form. A series of critics and negative aspects were then identified, such as: the (1) -Advertising Voice Dissonance?; (2) the -Hyperbolic Discourse?; the (3) -Non Probable Engagement?; (4) -The Phantom Words?; (5) The Doubtful Ballast and Misleading Statements?; (6) -The Discourse Incoherence or Schizophrenia?; (7) the -One Sidedness? Message; (8) the -Materiality Deviation?. All of these characters would have the probability of working as perceptible -protuberances? of meaning, being capable of turning the message semeiosis to other communicative surfaces. This deviation would have a similar action to what could be called the -advertising fiduciary reading pact?, or the fact that the -catcher? of this message knows how to read it in levels which are parallels to the exposed message, such as, the -imagetic? or -socio-discursive imaginary? ones. From the identification of three Surfaces and its nine sublevels, this research intended to organize the communicative dynamics of the Advertising Discourse (AD), named Significance Perception and Production Process. It suggests that the message -catcher? (alternative term to -message receiver?), would have an active role not only in constructing, but perceiving the meanings which are also beyond or beneath the exposed message, for he is capable of identifying important signs in what was called the -message Format in a Context?. The Advertising Contextual, Formal and Expressive Surfaces are then conceptualized, being all the work organized around them. The theoretical frame adopted for these conceptualizations merges some of the main communication analysis streams: The Enunciation Theory; the Discourse Analysis; the Charles Sanders Peirce\'s Semiotics; the French Semiotics; the Social Psychology; and the Cognitive Theories. One hundred and fifty-four (154) advertising messages were selected to be analyzed, integrating an exploratory corpus and a confirmatory one (the latter aimed to validate the findings from the further research). In the last chapter, more ten ads were analyzed, in which the significance interaction between the nine indentified surfaces were investigated. It was possible to conclude that the negative characters lately identified were able to deviate the message expressivity to other surfaces that not the primary or central one, originating what was called the -Secondary Effect in Advertising Communication?, or the fact that new significance protuberances (mainly the critic ones) could be perceived in a high evolvement cognitive scenario or a low evolvement one. This deviation could make the advertising claims less expressive, relying its communicative effectiveness in the -imagetics?, the -imaginary? and what was called its -ontological? characters, which, in turn, could compromise the efficiency of this discourse in the long run. Therefore, the research could defend the argument of Advertising as a -Presentificist Discourse?, or being directed solely to the present time: an idea that encountered echo in some critical works in communication, such as Dominique Quessada\'s and Lucien Sfez\'.

Submitted by Fabio Sobreira Campos da Costa (fabio.sobreira@ufpe.br) on 2017-04-25T12:38:56Z No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) JaimeMirandaJunior-UFPE-CIN-2016.pdf: 1131157 bytes, checksum: afcedebe61004fedafab8fd77e3566ee (MD5) / Made available in DSpace on 2017-04-25T12:38:57Z (GMT). No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) JaimeMirandaJunior-UFPE-CIN-2016.pdf: 1131157 bytes, checksum: afcedebe61004fedafab8fd77e3566ee (MD5) Previous issue date: 2016-12-06 / Os Sistemas ERP (Enterprise Resource Planning) podem ser definidos como sistemas de informações que são adquiridos no formato de pacotes de software, cujo principal objetivo é integrar os dados e processos de negócios das organizações. No início dos anos 2000, as organizações começaram a investir nesses sistemas, a fim de obter diferenciação e vantagem competitiva no mercado. A literatura apresenta inúmeros fatores críticos de sucesso na implementação do ERP, sendo a comunicação de baixa qualidade, neste processo de implantação, um desses, haja vista que a sua adoção determina mudanças estruturais e organizacionais. Com o intuito de estruturar a comunicação entre líderes e participantes da implantação de sistemas ERP, este trabalho descreve um processo de comunicação, denominado pelo termo CEI (Communication Process in ERP Implementation). O CEI faz o uso de conceitos de BPM e do método de sensemaking, bem como utiliza a abordagem da comunicação como estratégia chave para implantação de sistemas ERP. O principal produto do CEI são definições de abordagens de comunicação mais adequadas para cada ator envolvido no processo de implantação do ERP. O processo proposto passou por dois tipos de avaliações: uma primeira avaliação relacionada à concepção do CEI e contou com especialistas em processos; e a segunda avaliação refere-se à usabilidade do processo, aplicada aos líderes da implantação de sistemas ERP em uma organização. Ambas apresentaram resultados positivos, contendo várias sugestões de melhorias para o CEI, como por exemplo, o aperfeiçoamento na documentação do processo e a disponibilização de templates das abordagens de comunicação. Por fim, buscou-se com o CEI, estruturar a comunicação no processo de implantação de sistemas ERP. / Enterprise Resource Planning (ERP) Systems are information systems that users can acquire as software packages that are mainly intended to integrate data and business processes. In early 2000, organizations started investing in these systems to gain competitive advantage in the market. Bibliography shows countless critical factors of success on ERP implementation, and low quality communication in this process is one of the critical factors for the success of its implementation, because it needs organizational and structural changes. In order to structuring the communication between leaders and participants in ERP systems implementation, this work describes a CEI (Communication Process in ERP Implementation). This process takes advantage of BPM concepts and the sensemaking method, and makes use of communication approach as a key strategy for implementing ERP systems. The main result of a CEI is the definition of communication approaches more suitable for each actor involved in the ERP implementation process. The proposed process got through two kinds of evaluations. In the first of them, process experts evaluated the CEI concept; and in the second one, ERP systems implementation leaders in an organization evaluated the process usability. Both of them showed positive results, with several proposals for improving the CEI, like a proposal for improving the process documentation and offering templates of communication approaches. Finally, CEI was proposed for structuring the communication on the ERP systems implementation process.

The present study used a variety of procedures to investigate which selected communication factors interfered in the interpersonal communication process between hearing-impaired and hearing persons. Three hypotheses were tested and all of them were confirmed. The results of the analyses of responses to the variables revealed that hearing-impaired subjects had greater communication problems when interpersonally interacting with hearing targets than with deaf targets. The hearing subjects reported a higher level of state communication anxiety and an overall lower level of self-disclosure when interacting with deaf targets than with hearing targets.

The master thesis deals about proposal, implementation and creating chatbot logic for e-commerce. Chatbot will serve for communication with customers mostly, but also as an online marketing channel. Thesis includes theoretical part, analysis of present conditions and requirments and also practical part which is separated in more specific subparts. In theoretical part we can find necessary informations to understand the chatbot problematic. Analysis of present conditions and requirments is focused to already working e-commerce system, which is also used as source of informations in practical part.

The diploma thesis is focused on internal communication in a selected company. The first part of the thesis defines the concept of communication, its function and division. It characterizes internal communication and problem communication in company. This knowledge is further used in the practical part, which is supplemented by an introduction and description of the company. The analytical part examines employee satisfaction with internal communication. Based on the theoretical and analytical part of the work, real recommendations are proposed to improve the level of communication in selected company.

Nowadays, having a communication strategy is essential. Companies are offering the same product and it’s really difficult for them to differentiate. What can really make the difference is the message that they send to the consumers and the media they utilize; so how they implement their market communication strategy. The research is focusing on how the franchisor communication guidelines are followed and adapted by the franchisee. The research is conducted through a qualitative approach based on a case study where the data are mainly collected through interviews. From this research, it is possible to understand that the level of standardization in a franchisee is really high, and the adaptation appears whenever there the costumers culture is different. Thus, adaptation occurs whenever the retailer has to penetrate a different market and it has to deal with a different culture; standardization is about using the company concept in the same way as the franchisor provides it. / Nuförtiden, har kommunikation blivit väsentligt. Företag erbjuder samma typ av produkter och det blir svårare att sticka ut. Vad som kan göra stor skillnad är budskapet som de sänder till oss och vilken typ av media de använder sig av; hur de genomför sin marknads kommunikations strategi. Forskning fokuserar på hur olika franchises kommunikations riktlinjer är följda och implementerade av franchisetagaren. Forskningen genomförs genom en kvalitativ metod baserat på en fallstudie där data är primärt samlad genom intervjuer. Från den här forskningen, så är det möjligt att förstå att nivån av standardisering inom en franchise är mycket hög, och adaption sker när en kommer i kontakt med en annan konsument miljö. Adaption sker när en återförsäljare måste bryta sig igenom en ny marknad och när de måste ha och göra med en annan konsument kultur. Standardisering handlar om att använda företagskonceptet på samma sätt som franchisen erbjuder.

The focus of this study is the role and function of country of origin (COO) in the creation and communication of the brand identities of Scottish premium/luxury brands. It applies the identity concept which is well developed in the branding literature to the COO literature where the focus on the consumer perspective of country image has resulted in the area of origin management being underdeveloped. Recognising the paucity of COO literature which examines the mechanisms and processes used by luxury brands to communicate COO, these are also analysed. The study uses an innovative two stage sequential mixed methods research design. In the first stage, the macro perspective is gained from the analysis of a database of companies compiled specifically for the study covering six categories of Scottish premium/luxury brands. Additionally a postal survey and analysis of company web pages gather a mix of qualitative and quantitative data to examine the role of COO. The second stage gains strategic insights from semi structured interviews with business elites achieving in depth understanding of the decision making process regarding the strategic advantages of COO in brand identities. The value of the study lies in the contribution to knowledge from frameworks which identify: the characteristics which differentiate companies within and across luxury sectors and organisational structure models which reflect the dominant ownership structures in the Scottish food and beverage, textiles/cashmere and whisky sectors; the dimensions of Scottish premium/luxury brands across a range of product categories; the motivations and drivers for adopting a COO identity; the criteria which distinguish COO brands; the COO communication process. The importance of COO as a key differentiating device which conveys competitive advantage is developed using the metaphor of COO as the anchor which locates the brand in a place which evokes symbolic, emotional and psychological associations and provides the brand with protection and security.

The diploma thesis deals with two translations of Rilke's novel Die Aufzeichnungen des Malte Laurids Brigge. Each translation is not only conceived as a final product, but also as a communication process, influenced by a number of cultural and socio-political factors. The thesis therefore attempts to capture changes in Rilke's reception in relation to the literary paradigm and - with regards to the political situation - to the contemporary publisher policy, because during the period of socialism Rilke's work, which was highly valued in the thirties, came back into general awareness quite slowly in connection with the gradual liberation of cultural and political situation. The goal of the thesis is to map the problems of the translations' genesis with regards to the period and cultural environment and to the translators' poetic style. Part of the thesis addresses a translatological analysis, which is the base for defining both of the translators' methods.

Made available in DSpace on 2015-04-22T22:11:06Z (GMT). No. of bitstreams: 1 Maria de Fatima Barros Silva.pdf: 1557576 bytes, checksum: ce20b3a964007859322e60682cfdec86 (MD5) Previous issue date: 2013-12-30 / The information is a necessity of our times, reaches different areas of knowledge and is present in daily life of everyone. Any public institution that does not prioritize communication tends to be retroactive in its productivity. Thus, participatory and democratic leadership is of paramount importance for both internal communication with regard to the relationship between employees, and externally, to keep up with technological advances of the globalized market. Every organization to achieve its mission to encourage dialogue, exchange of information between the executive management and operational base in pursuit of quality of products or services. This study examined the process of communication in Campus Manaus Industrial District of the Federal Institute of Education, Science and Technology of Amazonas - CMDI / IFAM, identifying organizational strategies that minimize barriers identified in the communication process that institution and result in productivity improvements. This research sought to make a diagnosis of the communication process in CMDI / IFAM that identified bottlenecks of internal communication and developed a new flowchart, based on Blue Ocean strategy, proposing actions that optimize communication in the institution, making a retelling of communication with based on two fundamental supports that go together: social and technological . The use of the Blue Ocean theory is justified by integrating functional and operational activities of communication by proposing a new value curve from the existing reality to, through the model of the four actions, eliminate points considered essential to communication, reduce those below established standards, raise that should be above the standards and create attributes never offered by the communications sector. In order to have achieved the goals outlined a case study was conducted, with the universe for all servers in the CMDI / IFAM which were investigated through questionnaires consisting of open and closed questions, providing data that allowed us to evaluate the process of communication will be effected through the application of tools that enable institutional change and growth, targeted for an open, transparent and credible communication. / A informação é uma necessidade dos novos tempos, atinge diversas áreas do conhecimento e está presente no cotidiano de todos. Qualquer instituição pública que não priorize a comunicação tende a retroagir em sua produtividade. Assim, uma liderança participativa e democrática é de suma importância para a comunicação tanto interna, no que se refere ao relacionamento entre funcionários; quanto externa, para acompanhar os avanços tecnológicos do mercado globalizado. Toda organização para alcançar sua missão deve estimular o diálogo, a troca de informações entre a gestão executiva e a base operacional na busca da qualidade dos produtos ou serviços. Este estudo analisou o processo da comunicação no Campus Manaus Distrito Industrial do Instituto Federal de Educação, Ciência e Tecnologia do Amazonas CMDI/IFAM, identificando estratégias organizacionais que minimizem entraves identificados no processo comunicacional dessa instituição e resultem em melhorias de produtividade. Essa pesquisa buscou fazer um diagnóstico do processo da comunicação no CMDI/IFAM que identificou gargalos da comunicação interna e elaborou um novo fluxograma, com base na estratégia do Oceano Azul, propondo ações que otimizem a comunicação na instituição, fazendo uma releitura da comunicação, com base em dois suportes fundamentais que se completam: o social e o tecnológico. A utilização da teoria do Oceano Azul justifica-se por integrar atividades funcionais e operacionais da comunicação, propondo uma nova curva de valor a partir da realidade existente para, por meio do modelo das quatro ações, eliminar pontos considerados indispensáveis à comunicação, reduzir aqueles abaixo dos padrões estabelecidos, elevar os que devem estar acima dos padrões e criar atributos nunca oferecidos pelo setor de comunicação. Para que fossem alcançados os objetivos delineados foi realizado um estudo de caso, tendo como universo de pesquisa todos os servidores do CMDI/IFAM que foram investigados por meio de questionários constituídos de perguntas abertas e fechadas, fornecendo dados que permitiram avaliar o processo da comunicação que será efetivada através da aplicação de ferramentas que possibilitem mudanças e crescimento institucional, direcionados para uma comunicação aberta, transparente e de credibilidade.