O objetivo desta pesquisa é propor um vocabulário bilíngue na direção português/inglês sobre festas populares brasileiras, tendo como público-alvo profissionais que lidam com guias turísticos em inglês sobre o Brasil, sejam eles traduções ou produções nesse idioma. A pesquisa tem a Linguística de Corpus como aporte metodológico e faz uso de um corpus paralelo composto por textos turísticos sobre o Brasil escritos originalmente em português e suas respectivas traduções para o inglês; e de um corpus comparável composto por um subcorpus com textos turísticos sobre o Brasil escritos originalmente em português, e outro subcorpus contendo textos turísticos escritos orginalmente em inglês. Com o corpus paralelo objetivamos identificar os desafios encontrados pelos tradutores ao depararem com os referentes culturais relativos a festas populares brasileiras para que pudéssemos pensar uma obra terminográfica que vá ao encontro de suas necessidades. A análise desse corpus está pautada na Teoria Funcionalista da Tradução e as soluções encontradas pelos tradutores foram descritas segundo a lista de estratégias de tradução para referentes culturais de Marco (2002). Com relação ao corpus comparável, este nos ajudou nas escolhas lexicais para a redação das definições das entradas na obra além de nos ter auxiliado a determinar quais informações os verbetes deveriam conter. O vocabulário proposto tem como base a Teoria Comunicativa da Terminologia de Maria Teresa Cabré (1999). / The aim of this research is to propose a bilingual vocabulary (Portuguese/English) of Brazilian festivities, which has as its target audience professionals who produce tourist texts in English about Brazil, being them translations or texts written originally in this language. The research has Corpus Linguistics as its methodology and uses a parallel corpus composed of tourist texts about Brazil written originally in Portuguese and their translations into English; and a comparable corpus composed of a subcorpus with tourist texts about Brazil written originally in Portuguese and by a subcorpus with tourist texts written originally in English. With the parallel corpus, we identified the challenges encountered by translators when coming across cultural words related to Brazilian festivities in order to propose a reference work that can meet their needs. The analysis of this corpus draws on the functionalist view of translation and the solutions found by the translators were described according to a list of strategies for the translation of cultural words developed by Marco (2002). As regards the comparable corpus, it helped us with the lexical choices for the definitions of each entry. It also revealed the information each entry should contain. The proposed vocabulary is based on Maria Teresa Cabrés Communicative Theory of Terminology (1999).

O objetivo desta pesquisa é propor um vocabulário bilíngue na direção português/inglês sobre festas populares brasileiras, tendo como público-alvo profissionais que lidam com guias turísticos em inglês sobre o Brasil, sejam eles traduções ou produções nesse idioma. A pesquisa tem a Linguística de Corpus como aporte metodológico e faz uso de um corpus paralelo composto por textos turísticos sobre o Brasil escritos originalmente em português e suas respectivas traduções para o inglês; e de um corpus comparável composto por um subcorpus com textos turísticos sobre o Brasil escritos originalmente em português, e outro subcorpus contendo textos turísticos escritos orginalmente em inglês. Com o corpus paralelo objetivamos identificar os desafios encontrados pelos tradutores ao depararem com os referentes culturais relativos a festas populares brasileiras para que pudéssemos pensar uma obra terminográfica que vá ao encontro de suas necessidades. A análise desse corpus está pautada na Teoria Funcionalista da Tradução e as soluções encontradas pelos tradutores foram descritas segundo a lista de estratégias de tradução para referentes culturais de Marco (2002). Com relação ao corpus comparável, este nos ajudou nas escolhas lexicais para a redação das definições das entradas na obra além de nos ter auxiliado a determinar quais informações os verbetes deveriam conter. O vocabulário proposto tem como base a Teoria Comunicativa da Terminologia de Maria Teresa Cabré (1999). / The aim of this research is to propose a bilingual vocabulary (Portuguese/English) of Brazilian festivities, which has as its target audience professionals who produce tourist texts in English about Brazil, being them translations or texts written originally in this language. The research has Corpus Linguistics as its methodology and uses a parallel corpus composed of tourist texts about Brazil written originally in Portuguese and their translations into English; and a comparable corpus composed of a subcorpus with tourist texts about Brazil written originally in Portuguese and by a subcorpus with tourist texts written originally in English. With the parallel corpus, we identified the challenges encountered by translators when coming across cultural words related to Brazilian festivities in order to propose a reference work that can meet their needs. The analysis of this corpus draws on the functionalist view of translation and the solutions found by the translators were described according to a list of strategies for the translation of cultural words developed by Marco (2002). As regards the comparable corpus, it helped us with the lexical choices for the definitions of each entry. It also revealed the information each entry should contain. The proposed vocabulary is based on Maria Teresa Cabrés Communicative Theory of Terminology (1999).

Tourist texts provides information to a wide variety of readers. The main functions of these texts is typically to be both informative and persuasive. When translating a tourist text, the translator should not only maintain these two functions in the target text, but is also faced with the challenge of adapting the text to the premises of the target culture.      The aim of this study is to identify the characteristics of the cultural aspects related to history and religion, as well as the stylistic features in the tourist text Los Caminos del Norte a Santiago. The techniques used in the translation of these aspects from the original spanish cultural context to the new swedish target culture are also studied, more specificly which ones of these translation techniques are the most frecuently used and why.      A cualitative as well as a cuantitative analysis of our translation has been carried out, which indicates that the translation techniques most commonly used regarding the translation of the cultural aspects related to history and religion was amplification and modulation. These were used, for example, in order to compensate for the lack of previous knowledge of the Spanish culture amongst the target text readers. Regarding the adaptation of the style to the target context, modulation and especially generalization was the most commonly used translation techniques. This is due to the intention of making the text less formal and poetic so as to better adjust to the target culture and its textual conventions.

ABSTRACT This essay deals with translation issues, mainly in regard to text function and text norms, which arose during the transfer of a German source text, situated within the field of tourism, into a Swedish target text. Special attention was paid to anglicisms, a typical feature of German marketing language and also a key stylistic feature of the source text at hand. A challenge to translators in general is which textual and cultural considerations, besides considerations of language, should be taken into account in the translation process. In translation literature semantics and pragmatics have received considerable attention. The analysis in this particular essay was based on the skopos theory and Reiss’ translation-oriented text typology. The analysis showed that the source text has an operative function, meaning that it is aimed at influencing the reader in a specific direction, but at the same time fulfills an informative function. Both these functions must be reflected in the translation. The comparison of text norms of tourist texts showed that the use of anglicisms is less common in Swedish tourist texts than in German tourist texts, and therefore many of the anglicisms in the source text were exchanged for equivalent Swedish expressions in the target text. When an equivalent anglicism was not available, the denotation was expressed in accordance with the function of that particular linguistic element, which means that in some cases semantic equivalence was attained and in some cases priority was given to text-normative and pragmatic equivalence.

Uppsatsen utgör en analys av utvalda delar av den tyska översättningen av guideboken På fjälltur: Sarek av Claes Grundsten. Fokus i analysen ligger på översättningen av termer och bildspråk. Syftet med analysen var att undersöka hur översättaren på tyska har återgett naturbeskrivningarna som speglas i termerna och bildspråket, och hur denna återgivning påverkar läsarens uppfattning av boken. Analysen visade att översättaren, Florian Martin, till största del har bevarat bildspråket, med några fall av försvagade eller utelämnade bildspråksuttryck. Majoriteten av termerna var översatta med generaliseringar, vilket kan innebära att författarens specialkunskaper undanhålls. Detta i kombination med att författarens personliga engagemang för fjällen uttrycks i något lägre grad i och med bildförluster i översättningen av bildspråket kan innebära att guidebokens trovärdighet uppfattas som något lägre i den tyska översättningen. / This master’s thesis consists of an analysis of selected parts from the German translation of the Swedish guidebook På fjälltur: Sarek by Claes Grundsten. The analysis focuses on the translation of terminology and figurative language. The purpose of the analysis was to investigate how the German translator had rendered the descriptions of nature reflected in the terminology and the figurative language, and how this rendering affects the reader’s perception of the book. The analysis showed that the translator, Florian Martin, for the most part had preserved the figurative language, with the exceptions of a few diminished or omitted expressions. The majority of terms were translated by means of generalization, which could suppress the author’s expertise knowledge. This, in combination with the author’s personal dedication for the Swedish mountains being expressed to a lower extent, due to the loss of figuration in the translation of the figurative language, could mean that the credibility is perceived as slightly lower in the German translation.

This has paper has two main purposes: to analyze the translation of specialized terminology and ways of addressing the reader in a specialized tourist text in Spanish and its Swedish target text. The terminological difficulties on volcanism in the translation concerns the fact that the semantic field on this topic is diversified in the Canary Islands, contrary to the semantic field on volcanoes in Swedish. The theoretical background in this paper gives keys to describing the meaning of words in terms of connotation and denotation and describes how to use semantic components to solve the difficulties of terminology. The theory applied to the difficulties concerning ways of addressing the reader in the source text, explains the relation between the sender and the reader in terms of distance and closenes. The paper shows that the source text is inconsistent in this matter. To solve this task the translator has adopted a homogeneous way of addressing the reader, to achieve a target text loyal to the Swedish speaking reader and to consistency. The translation of tourist texts has been thought of as being an easy task, not demanding too much of its translators. This paper aims at showing that this is not the case.