In this essay, the concept of online and fourth wave feminism is enhanced through a study of the TikTok-trend #servingcvnt (serving cunt). This study builds on the engagement of contemporary forms of feminist culture with the ever changing dynamic of social media platforms. It offers insight into the otherwise inscrutable world of a TikTok subculture and discloses the mechanisms and practices behind the culturally tinged feminism taking place within it. Combining Muted Group Theory and the conceptual framework of recent feminist media studies, the process of reclaiming is explained and analyzed in terms of feminist humor and shamelessness as resistance tactics. The analysis uses material collected through digital ethnography, encoded through content analysis, that results in detailed studies of video material as well as a portrayal of the digital environment. The study showcases a digital environment tainted by feminine confidence, solidarity and a mentality of shamelessness and humor. #servingcvnt is a subculture constructed by females for females in which they encourage, support and inspire each other to take up space and emancipate from a shaming culture wherein to serve cunt is to reject ideas about how women “should not” be. By constructing their own culture and language, women form a safe sphere in which their own rules and norms apply and reign dominant. This study shows how feminist resistance is injected with a newfound power and possibilities enabled through TikToks media logic and affordances. Hence, this essay should be considered a study of the old phenomenon of reclaiming within a contemporary format of the social media platform TikTok. It is argued that the results and analysis of this study contributes valuable insights to contemporary feminist characteristics, tactics and environments, usable for other future researchers.

This study utilizes strategic culture theory to examine the interwar German Naval High Command as a distinct subculture within the broader German security community. It investigates the impact of this subculture on a specific case of strategic behaviour – the 1940 invasion of Denmark and Norway: Operation Weserübung.The analysis suggests a reciprocal relationship between threat perception and geography and argues that ideational influence allowed a certain interpretation of the naval leaders’ historical experiences. Altogether, this shaped the strategic outlook of the naval high command leadership, and incrementally influenced the contextual understanding of the need to conduct an altering of Germanys strategic position.By applying a cultural lens from strategic studies onto a military historical case, this thesis contributes to both the theoretical and methodological advancement of War Studies. Furthermore, it offers exemplifying insights into the contextual shaping of strategic thought within a specific branch of an armed forces community.

Thesis (M Social Work)--Stellenbosch University, 2002. / ENGLISH ABSTRACT: Juvenile offenders have certain characteristics, which separate them from the law abiding young people. These characteristics, together with the subcultures inside prison in which they become socialized, can cause dysfunctional development, which in turn can lead to recidivism. To approach this client system and plan intervention according to the ecological perspective, the social worker needs to be equipped with a certain knowledge base. Firstly, knowledge is necessary about the profile of the juvenile offender. Secondly, the social worker has to understand the impact that a prison environment can have on the juvenile. Thirdly, it is also important that the worker knows how these factors can influence the intervention process and also be aware of different methods to strengthen the social functioning of the juvenile in pnson. This study endeavours to create a scientifically based framework for the development of a strategy for intervention with the juvenile offender, in order to bring about appropriate social functioning and by doing this, reduce recidivism. The research includes aspects of all three the recognized types of research, namely: exploratory, descriptive and explanatory. The profile of the juvenile offender, as well as ways in which the prison environment impacts on his development was determined by means of interviews and described in terms of the effect it might have on the intervention process. The respondents consisted of 11 ex juvenile offenders. Conclusions and recommendations were made which focussed, amongst others, on the various phases in the group work process and the development of knowledge regarding the juvenile offender. This research report can be utilized by social workers for effective intervention with juvenile offenders in prison. / AFRIKAANSE OPSOMMING: Jeugoortreders het sekere karaktereienskappe wat hul van wetsgehoorsame jeugdiges onderskei. Hierdie karaktertrekke, tesame met die gevangeniskultuur waarbinne hul gesosialiseer word, veroorsaak disfunksionele ontwikkeling wat weer na residivisme kan lei. Om volgens 'n ekologiese perspektief intervensie met hierdie kliëntsisteem te benader, is dit eerstens noodsaaklik dat die maatskaplike werker die profiel van die jeugmisdadiger ken. Tweedens is dit nodig dat die werker die impak van die gevangenisomgewing op die jeugdige verstaan. Derdens is dit belangrik dat die werker weet hoe hierdie faktore op die hulpverleningsproses kan impakteer en ook bewus moet wees van verskeie metodes om die jeugdige in die gevangenis se maatskaplike funksionering te beïnvloed. Hierdie studie bevat kenmerke van al drie die erkende navorsingsdoelstellings, naamlik verkenning, beskrywing en verklaring. Die ondersoek het ten doel om 'n wetenskaplik gefundeerde raamwerk daar te stel vir die ontwikkeling van 'n intervensiestrategie ten opsigte van jeugmisdadigers in die gevangenis, ten einde funksionele maatskaplike funksionering mee te bring en sodoende residivisme te verminder. Die profiel van die jeugmisdadiger en die impak van die omgewing op sy ontwikkeling is deur middel van onderhoude bepaal en beskryf in terme van die invloed wat dit op die intervensieproses kan hê. Respondente in die navorsing het uit elf vrygelate jeugmisdadigers bestaan. Gevolgtrekkings en aanbevelings is gemaak wat onder andere gefokus het op die verskeie fases in die groepwerkproses en ontwikkeling van kennis oor die betrokke kliëntsisteem. Hierdie navorsingsverslag sal deur maatskaplike werkers benut kan word vir effektiewe hulpverlening aan jeugdiges in die gevangenis.

TITLE: Healthy lifestyle in the educational reality of a selected school AUTHOR: Vladimír Doležal DEPARTMENT: Department of Education SUPERVISOR: MUDr. Bc. Rostislav Čevela, Ph.D. ABSTRACT: This diploma thesis deals with the education and healthy lifestyle in the category of teenagers. The aim of the diploma thesis is to map out the important issues that affect the lifestyles of teenagers, mainly in relation to the secondary school environment, school documents, such as ŠVP, RVP and the effects of high-risk behavior. The diploma thesis also focuses on the important aspect of this topic, the interaction teacher - pupil, the aim of this section is to document and analyze whether the students perceive their teacher's approach to a healthy lifestyle and whether it's something that personally affects them. The current approaches to the education and healthy lifestyle in the secondary school environment are documented and analyzed in the diploma thesis. A brief excursion into the history of these key concepts is also included in the diploma thesis. KEYWORDS: Education, lifestyle, high school, student, teacher, ICT.

I genomsnitt utsätts vi för 3000 reklambudskap under en dag, men bara cirka 14 % av de okonventionella kampanjerna har någon effekt. Vi har blivit för medvetna om hur reklam påverkar oss och för kritiska mot media för att köpa dessa budskap. Jay Conrad Levinsons grundade för cirka 30 år sedan begreppet gerilla marknadsföring. Den här kreativa marknadsföringsmetoden var till en början tänkt för de företag som hade begränsade resurser. Metoden kan vara väldigt kostnadseffektiv och används idag flitigt bland både stora som små företag. Vi har valt att i vår uppsats lägga fokus på konsumenterna och hur de ser på traditionell marknadsföring jämfört mot mer kreativa medieval. En viktig faktor och den del som hela begreppet gerillamarknadsföring bygger på är word-of-mouth. Detta är ett fenomen som går ut på att folk som utsätts för en viss kampanj pratar vidare om detta och på så sätt sprider budskapet vidare. Vi bygger vår empiri på en enkätundersökning där 80 personer besvarade frågor hur de upplever traditionell marknadsföring samt vad de får för uppfattning av fyra olika exempel på gerillakampanjer. Resultatet bekräftar den teori som vi har angående att denna form av marknadsföring skulle skapa ett större intresse samt tendera att öka folks benägenhet till word-of-mouth. On average we are exposed to 3000 advertising messages a day, but only about 14% of the unconventional campaigns have any effect. We have become too aware of how advertising affects us and critical of the media to buy these messages. Jay Conrad Levinson's founded about 30 years ago the concept of guerrilla marketing. This creative marketing method was initially meant for those companies with limited resources. The method can be very cost effective and widely used today among both large and small companies. We have chosen in this essay to focus on consumers and how they see traditional marketing compared to the more creative media choices. An important factor, and the part that the whole concept of guerrilla marketing is based on is word-of-mouth. This is a phenomenon that involves people who are exposed to a particular campaign talking further about this, and thus spread its message. We build our empirical work on a survey in which 80 people answered the questions how they see traditional marketing and what they get for the idea of ​​four different examples of guerrilla campaigns. The result confirms the theory that we have regarding this form of marketing would create a greater interest and tend to increase people's propensity to word-of-mouth. / Program: Butikschefsutbildningen

This thesis is an ethnographic and gender-sensitive account of the identities urban Palestinian youth perform through their self-defined ‘alternative’ scene-based musical practices in the post-Oslo era. Departing from the problematic that Palestinian folkloric identity and/or the classical Palestinian national resistance paradigm dominate studies of popular and expressive musics in the Palestinian context, I ask instead how scene affiliates’ musical practices do, or do not do, political work, and in what way – if even at all – these relate to the nation, resistance, and Palestinianness. My approach is ‘bottom-up’ and qualitative, drawing on thirteen months of fieldwork in the interdependent cities of Ramallah (1967/West Bank), Haifa (1948/modern-day Israel), and Amman (Jordan). I carried out sixty-four in-depth interviews and fifteen focus groups with young musicians, bands, audience members, fans, DJs, beat-makers, emcees, producers, party planners, bar and club owners, and other related persons in the scene; as well as over eighty participant observations at concerts, parties, gigs, raves, and bars scenesters frequent. I conclude that their musics perform political work contingently, shifting according to the narratives and practices research lenses focus on, as well as the institutional and geopolitical backdrops hosting them. I argue that in a local Palestinian context, musics perform political, anti-colonial work beyond, and sometimes even against, the classical national resistance paradigm. Given Oslo’s failed ‘peace’ process, scene-affiliates critique the Palestinian Authority (PA), its institutionalisation of the national movement, and territorially-based two-state solution, re-drawing their community instead on the regional lines of bilad al-sham. However, while politicised content is foreground, it is not the only issue youth are concerned with. Many are reluctant to narrow their aesthetic positionalities to political frames, instead pushing musics’ social role as a site of conviviality where new (gendered and other) identities are imagined and enacted. Since Palestine’s globalising ‘turn’ in part enabled these emerging identities and social contexts, leisure and consumption play central roles in their embodiment. Hybrid and translocal in formation, scenesters use localised tropes of Palestinianness (dabke dancing, wedding musics), and globalised ‘hip’ fashions (tattoos, androgynous dress), musics (psy-trance, electro, reggae, hip-hop), and social practices (clubbing, raving, bar-hopping) to perform their imaginaries of alterity. Such translocalisms uncouple Palestinianness from Palestinian national identity, upholding Palestinian particularity while making room for internal differences. However, shifting research focus to a transnational context, I contend that when musicians are branded to London, their self-representations, or the representations their international hosts make of them, often foreground the national resistance, and/or folklorising identity paradigms disavowed locally. Reducing their complex subjectivities to narrow national-territorial frames, in this global circuit of consumption, Palestinian cultural practices perform British multicultural tolerance to ‘ethnic’ otherness on international stages. This, I argue, highlights that Palestinian musics’ reiteration of the nation, resistance, and/or Palestinianness often stems from the operation of geopolitical power, more than the musical content itself. My core argument in the thesis thus is twofold. Firstly, I make the case that scencesters’ musical practices express and enable neither merely resistance, nor solely submisson to the intwertwined status quos of settler-colonial occupation and neoliberal hegemony. Their musics are instead important sites of modest meaning-making. Moving beyond the revolution/co-optation binary reveals scenesters’ everyday and situated negotiations with various political and social powers. Secondly, I argue that since the transnational political economy of images often shapes how Palestinian musics travel in international spaces, we need not ask what Palestinian musics convey, but rather, why we are invited to take up a particular rendering of Palestinian art and culture, and – importantly – what can this tell us about the operation of geopolitical power translocally? Adopting transnational and translocal lenses to analyse how power shapes and normalises conceptualisations of Palestinian musics, my thesis thus calls for the need to see Palestinian cultural production beyond narrow national frames, and position it instead in the global contexts that inform, and are informed by, such aesthetic practices.

Antonín Kudláč Czech Popular Fantastic Arts 1990 - 2012 in Cultural, Social and Literary Contexts The dissertation focuses on the exploration of popular fantastic arts in the Czech environment between 1990 and 2012. Popular fantastic arts are defined as a segment of popular culture, which uses fantastic motifs and finds expression in various art forms and media (literature, film and television programs, visual arts, games, etc.). Popular fantastic literature (science fiction, fantasy, horror) is used as the basic medium for research in this area. For defining and understanding the nature of popular fantastic arts, its recipients (the so-called fans), who form a distinctive subculture called the fandom, are of extreme importance. This dissertation, bordering on interdisciplinary cultural anthropology, sociology, literary criticism and media studies, is based on the hypothesis of an active and creative approach of the recipients of popular culture, who endow these cultural artifacts with their own meanings, share them and use them for their own interests. This approach is rooted mostly in the theoretical works of John Fiske and Henry Jenkins, in particular in the concept of participatory culture and cultural divergence. The work consists of two parts. The research development of popular culture in...

xvi, 436 p. A print copy of this thesis is available through the UO Libraries. Search the library catalog for the location and call number. / This study examined the cultural political economic significance of the physical "brick and mortar" independent record store in the digital era. The research was built upon two critical frameworks -- the political economy of communication and critical cultural studies. The political economy of communication situated the independent record store within the dominant music industry, and was concerned with the corporate structuring and standardization of music culture. The study analyzed the extreme market concentration involving the "big four" major record labels (in terms of vertical and horizontal integration, diversification and product synergy), their interconnectedness to the major corporate music retailers, and the implications for the manufacturing of popular musical artists. The independent record store (to varying degrees) counters these tendencies by offering greater cultural diversity in terms of "independent," local, used and obscure music. However, the independent record store is influenced by the policies and practices of the major label system, distribution channels, big box chain retailers, and on-line commerce. The study examined the dominant industry policies and practices, including buying (centralized versus localized), music as a loss leader, co-op advertising, retail "payola," retail censorship, and the overall range of musical diversity, vis-à-vis the practices and semi-autonomous nature of the independent record store. This project was equally invested in the cultural aspects of the independent record store in terms of communities and scenes. Various subcultures gather and connect with each other at independent record stores, where anti-corporate and counter-hegemonic narratives circulate, and individuals learn about the depths of musical history and culture. This project explored the physical atmosphere and vernacular culture associated with the stores, as well as the cultural significance of vinyl record collecting. However, these cultural attributes are framed in terms of the harvesting of commodification, where the perception of "independence" is rendered problematic in terms of the economic realities associated with the logic of capital. The primary ethnographic field sites for this study included the House of Records in Eugene, Oregon; Music Millennium in Portland, Oregon; and Amoeba Music in San Francisco, California. Numerous specialty independent record stores within these geographic areas were also included in the study. / Committee in charge: Janet Wasko, Chairperson, Journalism and Communication; Carl Bybee, Member, Journalism and Communication; Leslie Steeves, Member, Journalism and Communication; Julianne Newton, Member, Journalism and Communication; Douglas Blandy, Outside Member, Arts and Administration

TITLE: Theimpatofeducation on healthofteenagers and teachingofmathematics AUTHOR: Vladimír Doležal DEPARTMENT: Department of Education SUPERVISOR: MUDr. Bc. Rostislav Čevela, Ph.D. ABSTRACT: This diploma thesis deals with the education and healthy lifestyle in the category of teenagers. The aim of the diploma thesis is to map out the important issues that affect the lifestyles of teenagers, mainly in relation to the secondary school environment, school documents, such as ŠVP, RVP, high-risk behavior and the influence of subcultures. The special topic of this diploma thesis is to analyze the teaching mathematics at a particular secondary school related to the healthy lifestyles of the current student's population. The diploma thesis also focuses on the important aspect of this topic, the interaction teacher - pupil, the aim of this section is to document and analyze whether the students perceive their teacher's approach to a healthy lifestyle and whether it's something that personally affects them. The current approaches to the education and healthy lifestyle in the secondary school environment are documented and analyzed in the diploma thesis. A brief excursion into the history of these key concepts is also included in the diploma thesis. KEYWORDS: Education, lifestyle, subcultures, high school, student,...

This thesis discusses the use of Daniel Elazar's theory of political subcultures in the United States. The first chapter is an introduction to the concept of political culture. The second chapter discusses Elazar's theory and method. The third chapter points out the problems in Elazar's theory and his method with a discussion of recent studies. The fourth chapter outlines the present analysis and the method used. The fifth chapter sets out the conclusions and offers avenues of new direction in the study of political culture.