This diploma thesis describes the way by which can photojournalism operate with the audience and how it is possible to influence a view of recipients about the world around us by photography. The thesis is devided into theoretical and practical part. The theoretical part is based on accessibility of the Czech and foreign literature and in its beginning that represents what photojournalism is and what is its role in media. A part of the opening chapter is also a discussion of ethics in the photojournalism. Furthermore, there is explanation of the process of how a recipient perceives visual communication. One of the key components of this work is a summary of how experts from the fields of photography and media see the possibility of influencing the audience with photos in the media. There are explained the concepts of the terms visual agenda setting and visual gatekeeping. The ways by which media most often manipulate a recipient are described and there is outlined also the question of objectivity in photojournalism. The end of the theoretical part is devoted to a relatively popular topic of digital photo editing in the media. The practical part of this thesis involves a qualitative research carried through in-depth interviews, which explores ways in which the photos, that are included in printed...

The thesis Construction of Media Reality during Mirek Topolánek's Resignation Period analyses a total of 294 instances of media output published or broadcast between 20th March and 1st April 2010 and dealing with Mirek Topolanek's resignation from his positions within the ODS in the context of his statements for LUI Magazine. The interview dealt with the Jewish faith, homosexual orientation or the voters of the ČSSD. The theoretical part of the thesis elucidates themes related to the construction of reality as described by Peter L. Berger and Thomas Luckmann, media routines, which can contribute to this phenomenon, and the creation of myth according to Roland Barthes. The research part of the thesis uses the propositions of Critical Discourse Analysis with an emphasis on Critical Linguistics, to isolate discourses, which were used to establish a connection between Topolánek's statements for LUI Magazine and his exit from the ODS and politics in general. A partial analysis also notices how the linguistic tools of tabloid and non-tabloid media were brought closer together. Finally, the Semiotic Analysis focuses on the caricatures of Mirek Topolánek and identifies myths which served as a basis for perceiving his image and the possibility of his further political career.

Presidents are said to exert their influence mainly through addressing the public and public speaking. Setting the media agenda is considered as one of the presidents' main strategic powers. Although the contemporary Czech president Václav Klaus enjoys substantial media attention, it is not granted that the media report on everything he says and emphasises. This research focuses on the interaction between presidential speeches at important occasions, represented by the 1 January, 28 October, and 17 November address, and the media represented by three nation-wide dailies Mladá fronta DNES, Právo and Blesk. The time span of the research is 2007 to 2011. The analysis seeks to examine how often were the presidential speeches reported by the media, and which particular topics from them generated press coverage. The results show that the media were mostly attracted by the 1 January address, while the 17 November speech received least attention. It has also emerged that the media reporters have been choosing selectively which topics from the speeches to cover. The scope of the space dedicated to each of the topics by the president in his speeches has not been reflected by the journalists. Therefore, significant differences in the topical priorities between the presidential and media agenda were...

This thesis introduces media representations of civil society organizations (CSOs) through quantitative content analysis of four dailies (HN, LN, MFD and Právo). The aim is to analyze and describe CSOs media representations in relation to media elements that characterize these representations, as well as through space and priority, organizations and actors that are associated with. The selected method allows the comparison of media representations for particular newspapers. The study builds on a social-constructivist paradigm, focusing on the agenda-setting theory, gatekeeping and news values. Thesis also discusses specifics of the CSOs and non-profit logic in relation to media and journalistic logic and their influence on the final CSOs media representations, including potential nonprofit dilemmas. The media representations are strongly determined by regionality and relationship with other sectors. CSOs are presented through positive and uncontroversial theme of good deeds. Regionality is together with social themes the most frequent topics associated with CSOs.

Syftet med denna studie var att undersöka hur kroppsövningsämnet framställs i storstadspressunder perioden 1 juli 2015 - 30 juni 2016. För att uppfylla studiens syfte utgick vi frånföljande frågeställningar: 1) Vilka och vilken typ av formuleringar framställs i samband med kroppsövningsämnet i storstadspress hösten 2015 och våren 2016? 2) Vilka diskurser framträder ur dessa formuleringar och vilka kopplingar finns till tidigare identifierade ämnesdiskurser? 3) Vilka kopplingar kan identifieras mellan framställda diskurser och analyserade artiklar, med avseende till skribentens yrke, citerade/refererade personer, typ av artikel och kroppsövningsämnets benämning? Metodvalet i studien var diskursanalys. Källmaterialet inhämtades från en databas som samlar all svensk tryckt press. Insamlingen skedde genom användandet av sökord beståendes av olika benämningar på kroppsövningsämnet. Storstadspress är en kategorisering som innehåller tidningar med säte i Stockholm, Malmö och Göteborg. Insamlingen, urvalet och analysförfarandet strukturerades utifrån fem kategoriseringssteg. Studiens slutgiltiga urval var 63 artiklar. Diskursteorin kombineras med dagordningsteorin, vars utgångspunkt är att massmediernas dagordning speglar allmänhetens dagordning. Formuleringar framställda i samband med kroppsövningsämnet handlade bland annat omförebyggandet av sjukdomar, att andra skolämnen gynnas, att ämnet innehåller fysisk aktivitet och olika idrotter samt att ämnets utformning leder till mobbning och utanförskap. Utifrån formuleringarna identifierades fyra diskurser: Rörelse- och aktivitetsdiskursen (beståendes avfem underdiskurser), Exkluderingsdiskursen, Kost- och välbefinnandediskursen samt Säkerhetsdiskursen. Rörelse- och aktivitetsdiskursen är den mest återkommande och regelbundna diskursen. Idrott är den mest förekommande benämningen på ämnet. Slutsatserna i studien är att allmänheten prioriterar elevers rörelse och aktivitet som kroppsövningsämnets viktigaste uppdrag, att ämnet inte betraktas som ett kunskapsämne, att ämnets aktiviteter antas bestå av idrotter och andra tävlingsaktiviteter, att ämnet tillskrivs en kultur där maskulin norm råder, att tävlingsbetingade aktiviteter anses reproducera denna kultur, att ämnets aktivitet antas syfta till att stärka samhället. Det finns en diskrepans mellan allmänhetens föreställningar och ämnesplanernas syfte. / The aim of this study was to examine the metropolitan press representations of Physical education during the period 1 July 2015 - 30 June 2016. We raised the following questions, in order to fulfill the aim of the study: 1) Which – and what kind of terms are produced in connection with Physical education in the metropolitan press in the autumn of 2015 and the spring of 2016? 2) Which discourses emerges from these terms and which connections emerge in comparison to previously identified discourses? 3) What connections can be identified from the discourses and the analyzed articles, in regard to the author's profession, the quoted/referenced persons, the type of article and the designation of the school subject The chosen method of the study was discourse analysis. The source material was obtained from a database that gathers all printed press in Sweden. The collection was made through the use of keywords consisting of different designations for Physical education. Metropolitan Press is a categorization consisting of newspapers based in Stockholm, Malmo and Gothenburg. The collection, selection and analysis procedure was structured on the basis of five steps of categorization. The final selection of the study was 63 articles. The Discourse Theory was combined with the Agenda Setting Theory, whose starting point is that the agenda of the media reflects the agenda of the public. Terms produced in correlation with Physical education included among others the prevention of diseases, the benefit for other school subjects, the content of physical activity and sports in the subject and the content of bullying and exclusion caused by the setup of the subject. Based on these terms, four discourses could be identified: the Discourse of Movement and Activity (consisting of five sub-discourses), the Discourse of Exclusion, the Discourse of Diet and Wellbeing and the Discourse of Safety. The Discourse of Movement and Activity is the most frequent and regular discourse. Sports is the most common designation for Physical education. The conclusions of the study are the following: the public prioritize students' movement and physical activity as the most important mission of the subject, the subject is not considered to be an educational subject, the activity of the subject is assumed to consist of sports and other competitive activities, the subject is assumed to contribute to a culture in which masculine norm prevails, the competitive activities are considered to reproduce this culture, the activity of the subject is considered to aim for the strengthening of the society. There is a discrepancy between public interpretation and the purpose of the curriculums.

This thesis analyzes the media presentation of Women Basketball 2017 European Championship which was held in the Czech Republic, in the Czech sport online media. The thesis briefly defines framing theory, concept of agenda-setting and news values theory. This paper shows a thumbnail to contemporary sport journalism. Five web sport portals containing basketball agenda are explored by qualitative framing research. The goal of this thesis is to answer how the European championship was presented in the media. The analytical part of the paper describes individual frames including their partial modifications. Conclusion summarizes results gained by the framing analysis.

This study, Political representation in the local paper - the power of the front page, shows how the local paper Västerbottens-kuriren chooses, consciously or unknowingly, to represent politics on the front page during the election period of 2018. Given the premises that journalists must adhere to, could affect the reporting of politics. The method for this study was a quantitative content analysis where a frequency count is used based on headline, preamble and to some extent image use on the front page.  The study concluded that the newspaper had some political news, but that they were majorly excluded from appearing in the most visible article on the front page. The most common subjects that were on the front page were personal articles, or culture and entertainment oriented, which indicates a greater exposure to "softer" news. Of the political articles, the topic "other" was most prevalent, but also economics and business was a frequently recurring political topic. It was also shown that there was a gap in July when the frequency of political articles was reduced. The most widely used framing used by the political articles was game framing, which indicates a repetitive behavior on the part of journalists which, in the worst case scenario, could lead to skepticism against both politics and against the newspaper from the public.

Made available in DSpace on 2015-04-14T14:42:19Z (GMT). No. of bitstreams: 1 395121.pdf: 4230027 bytes, checksum: df08f1e0755524d1a667a072ce7294bc (MD5) Previous issue date: 2007-08-27 / Este estudo se volta para o jornal a Gazetinha, publicado em Porto Alegre em fins do s?culo XIX e que, neste momento e atrav?s de diferentes espa?os em suas p?ginas, construiu uma fala de que as fam?lias de bem encontravam dificuldades de transitar nas ruas da cidade, ocupadas por b?bados, v?ndalos e mulheres que agarravam os homens ? for?a. ? o que alguns estudos hist?ricos j? chamaram de processo de saneamento moral. Entretanto, a proposta de an?lise aqui apresentada pretende se debru?ar n?o apenas sobre a fala do jornal em si, mas sobre a maneira como ela foi elaborada por meio da constru??o de c?digos de agenciamento de poder. Somado a isso, percebeu-se que a Gazetinha agendou a tem?tica da prostitui??o e da moralidade entre os anos de 1895 e 1897, marco cronol?gico deste estudo. Trabalha-se, portanto, com a hip?tese de que a insist?ncia de uma fala ritmada, empregando c?digos e termos semelhantes e em diferentes espa?os do jornal (textos, colunas, an?ncios publicit?rios e caricaturas, estas publicadas somente nas edi??es ilustradas da Gazetinha) elaborou c?digos que contribu?ram para a forma??o de uma mentalidade coletiva a respeito de um problema social, j? existente, mas ampliado a partir da Aboli??o da Escravatura, quando muitas mulheres negras e sem op??o no mercado de trabalho se voltaram para o of?cio da prostitui??o. Trabalha-se, aqui, a hip?tese de Agenda-Setting e sua contribui??o para a consolida??o destes c?digos; a aproxima??o entre a Hist?ria e o Jornalismo na constru??o de um conhecimento sobre uma sociedade que parece t?o distante dos elementos que a caracterizam hoje, mas que, ao mesmo tempo, apresenta tantos aspectos comuns: ao contr?rio do que dita o senso comum sobre a sociedade do s?culo XIX, um universo repleto de indiv?duos com autonomia de pensamento, embora influenciadas por um discurso midi?tico, como percebemos nos dias que correm

Orientador: Claudio Bertolli Filho / Banca: Luzia Mitsue Yamashita Deliberador / Banca: João Pedro Albino / Resumo: A Internet completa mais uma etapa do desenvolvimento histórico-tecnológico dos meios de comunicação eletrônicos. Esse meio de comunicação traz em si outros meios de comunicação, criando uma nova ambientação, modificando o ambiente humano, inserindo novas formas de relacionamento, tanto subjetivas quanto sociais. É a tecnologia da comunicação que melhor aproxima a humanidade de um "campo único de experiência", nas palavras de Herbert Marshal McLuhan, e vem ocupando espaço midiático ao agregar funções antes exercidas por outros meios. Na política brasileira, as mudanças provocadas por mieo e em função da comunicação total e instantânea podem ser evidenciadas pelos sites dos políticos, mais especificamente de deputados federais paulistas. Para entender como essa classe política está inserida no ambiente criado pela Internet, o foco está em sites de deputados em exercício de mandato, analisando três deputados eleitos com as maiores votações nas Eleições 2006, pertencentes a partidos diferentes e com site atualizado periodicamente. O conceito de meio de comunicação foi compreendido sob os paradigmas de McLuhan, enquanto as relações dos sites com outros sistemas abertos foram determinadas pelas hipóteses de agendamento. Buscou-se verificar como as propriedades da Internet estão promovendo alterações nas ações parlamentares dos deputados e criando espaços para maior participação social nos processos políticos. / Abstract: The Internet completes a stage of historical development-technological means of electronic communication. This means of communication brings itself other media, creating a new enviromnment changing the human environment, including new forms of relationships, both social as subjective. It is the technology of communication that best aproximates the humanity of a "unique field of experience" in the words of Herbert Marshall McLuhan, and is occupying media space to add features before performed by other means. In Brazilian politics, the changes caused by total and instant communication can be evidenced by the politician's websites, especially federal deputies from São Paulo. To understand how the political class is embedded in the ambient created by the Internet, the focus is only one websites for members in pursuit of office, analyzing three most voted elected members in 2006's elections from different parties with a website updated regularly . The concept of media has been understood under the paradigm of McLuhan, while relations with other sites of open systems have been determined by agenda setting's hypothesis. It has been tried to verify whether the properties of the Internet are promoting changes in the federal deputie's actions and creating space for greater social participation in policy processes. / Mestre

This Diploma Thesis "Mediatization of Political Sphere" deals with the systematic influence of mass media and their logic on the functioning of the political system, process development and implementation of policy instruments and methods of political communication. First of all the theoretical part is focused on the description of the institutional importance of media in the social environment, more properly introduces images of the effects of media communications in the society, characteristics of the participation of media organizations in the economic relations so that the concept of mediatization in the frame of media studies could be defined and to specify its aspects in connection with a set of knowledge of media logic. The thesis does not omit the introduction of basic logic elements of political sphere, it also deals with its implicit settings, as well as modifications of the political structures in response to transfer a large part of the policy enforcement into the symbolic space of the media. The theoretical interpretation is followed by the research which is focused on the selected elements of mediatization in the Czech context. In the first stage the quantitative research method of content analysis is used to find out which topics and which representatives are observed by the Czech...