Background: Concurrently, as the importance of Employer Branding has increased over the past decades, Swedish banks have reached an all-time low customer satisfaction and suffer from a lack of trust. The latest entrants to the workforce, Generation Y, have shown unique demands and wants from their employer, where they generally value working for a company contributing to society. These factors indicate a future problematic situation where Swedish banks may have difficulties attracting and retaining the most suitable talents from Generation Y.Purpose: The purpose of this study is to explore how companies within the Swedish banking industry work with Employer Branding. In addition, the intent is to examine how actors in the Swedish banking industry adapt their Employer Branding to better meet the needs and wants of Generation Y, in order to attract and retain talents from this age category.Method: A qualitative study with interpretivist philosophy, where four interviews have been conducted with large actors in the Swedish banking industry.Conclusion: Findings show that Swedish banks are aware of the necessity to differentiate themselves as employers and they perceive their efforts to diversify as successful. In addition, communicating the brand accurately through social media is highly important. Further, the empirical data shows some recognition of the different characteristics of Generation Y. However, Swedish banks only adjust their Employer Branding to a limited degree in order to specifically target Generation Y.

Background: With social media being ever present in today's marketing world, research guiding and aiding this phenomenon is of mount importance. With social credibility and source attractiveness being lucrative schemes on citizen influencers persuasiveness towards target followers on Instagram and ultimately the drive of online purchase intentions, a holistic approach is introduced to understand each key determinant of each phenomena. Purpose: The purpose of this study is to investigate the determinants of citizens influencers’ persuasiveness and its relationship with source credibility and source attractiveness, as well as determining a consumers’ online purchase intention on the social media platform Instagram. Method: The study was written in a quantitative manner, aiding the need for generalizable data within the field. An exploratory research design was used with web-based surveys sent out to the sample selection for completion. Main Findings: Four out of the five hypothesis regarding source credibility and attractiveness towards the persuasiveness of citizen influencers were rejected, indicating interesting results as it contradicts previous literature. Furthermore, online purchase intention hypotheses were found to have more positive alignments towards citizen influencers. Grounds for theoretical and practical implications as well as future research endeavors were found.

A visibilidade da etapa fértil na mulher é uma questão polêmica e tem sido muito discutida nas últimas décadas. Alguns autores argumentam que no transcorrer da evolução a ovulação ficou oculta. Em paralelo, outros pesquisadores afirmam que a ovulação na mulher não se manifesta de forma tão visível como em alguns primatas que apresentam sinais muito notórios da ovulação, por exemplo, a tumefação vaginal. Mas diversas pesquisas têm fornecido evidência que mostram que o período fértil na mulher é perceptível de maneira sutil, sem que se tenha consciência do processo perceptual envolvido. Os achados destas pesquisas apontam para o fato de diversas características (como a face, a proporção cintura quadril, a simetria de tecidos brandos pareados e o cheiro) serem percebidas como mais atraentes na etapa fértil. O presente estudo teve por objetivo investigar se em alguma etapa (folicular tardia ou lútea) do ciclo menstrual a face da mulher se torna mais atraente para o sexo oposto devido a mudanças morfológicas induzidas pelos níveis hormonais. Foram apresentados, apenas para participantes masculinos, 36 slides com fotografias de faces frontais de mulheres em idade reprodutiva. Em cada slide foram mostradas simultaneamente duas fotos da mesma mulher, uma das fotos obtida na Fase Folicular Tardia (FFT) do ciclo e a outra obtida na Fase Lútea (FL). Os participantes escolheram a face mais atraente e posteriormente avaliaram o grau de atratividade mediante uma escala analógica visual (VAS), cujo extremo esquerdo e direito da escala foram rotulados respectivamente por: nem um pouco atraente e muito atraente. Os resultados mostraram que a atratividade facial feminina muda em função da etapa do ciclo menstrual. As faces das mulheres que não tomavam anticoncepcionais foram julgadas como mais atraentes na etapa fértil do que na etapa infértil do ciclo. E o julgamento de atratividade feito para as faces das mulheres que tomavam anticoncepcionais não diferiram significativamente entre a FFT e a FL. Os resultados obtidos nesta pesquisa e nos estudos realizados previamente proporcionam evidências que demonstram que o período fértil nos humanos não está oculto, pois ocorrem mudanças na face que são detectáveis, mesmo quando o processo de percepção não é ciente. / Visibility of fertile period in women is a controversial topic that has been broadly discussed during the last decades. Some authors argue that ovulation became hidden in the course of evolution. In contrast, some other researchers state that ovulation in woman is not manifested as visibly as in other primates, which present very evident signals of ovulation like, e.g., vaginal tumefaction. However, several studies have provided evidence showing that fertile period in women is perceptible in a subtle way, without being aware of the perceptual process involved. Findings of those works points to the fact that some characteristics such as face, waist hip ratio, paired soft tissues symmetry and smell are perceived as more attractive in the fertile stage. The present work aimed to find out whether in any stage (late follicular or luteal) of menstrual cycle woman face appears more attractive to opposite sex, due to morphological changes induced by hormonal levels. 36 slides with frontal face photographs of woman in reproductive age were shown to male participants. In each slide two pictures of the same woman, one obtained in the late follicular phase and the other obtained in the luteal phase were exposed. Participants chose the more attractive picture and then they assessed the attractiveness through a visual analogical scale (VAS), in whose left and right extremes the legends not attractive at all and very attractive were marked, respectively. Results showed that female facial attractiveness changes as a function of the menstrual cycle stage. Faces of women who did not take contraceptives did not differ significantly between FFT and FL. The results obtained in this research and previous studies provide evidence to demonstrate that the fertile period in humans is not hidden, because on the face occur changes that are detectable even when the process of perception is not aware of.

Tous les pays à ex-orientation socialiste, au Sud, à l'Est comme en Asie, qui se sont engagés dans un processus de transition à une économie de marché ont inscrit dans leur programme de transformation, soit spontanément par stratégie délibérée, soit sous l'effet de facteurs exogènes en particulier les exigences des investisseurs étrangers et les conditionnalités des institutions internationales de financement, la réforme du système comptable national.La transition à un système comptable adapté aux exigences de la globalisation, de l'ouverture économique et des transformations structurelles qui en découlent est souvent problématique dans ces pays au sens où ce type de changement induit souvent une démarche politico-législative complexe et de lourdes mesures connexes de mise en place d'un organisme de normalisation comptable, de création des professions de comptable et d'audit, de choix de l'approche de normalisation, de positionnement par rapport aux modèles dominants et de mobilisation de fonds souvent importants.Cette thèse s'intéresse particulièrement à un facteur qui fut souvent négligé mais qui se révèle être d'une importance capitale: la culture. ce travail a pour objectif d'étudier la pertinence de l'harmonisation comptable en Algérie avec le référentiel comptable international. / All countries with a socialist orientation, in the South, in the East and in Asia, which have embarked on a process of transition to a market economy have included in their transformation program, either spontaneously by deliberate strategy, or under the effect of exogenous factors especially the requirements of foreign investors and the conditionalities of international financial institutions, the reform of the national accounting system.The transition to an accounting system adapted to the requirements of globalization, economic openness and the resulting structural transformations is often problematic in these countries in the sense that this type of change often leads to a complex politico-legislative approach and heavy measures. related to the establishment of an accounting standard-setting body, the creation of accounting and auditing professions, the choice of the standardization approach, the positioning of dominant models and the mobilization of often significant funds.This thesis is particularly interested in a factor that has often been neglected but which turns out to be of paramount importance: culture. this work aims to study the relevance of accounting harmonization in Algeria with the international accounting standards.

A visibilidade da etapa fértil na mulher é uma questão polêmica e tem sido muito discutida nas últimas décadas. Alguns autores argumentam que no transcorrer da evolução a ovulação ficou oculta. Em paralelo, outros pesquisadores afirmam que a ovulação na mulher não se manifesta de forma tão visível como em alguns primatas que apresentam sinais muito notórios da ovulação, por exemplo, a tumefação vaginal. Mas diversas pesquisas têm fornecido evidência que mostram que o período fértil na mulher é perceptível de maneira sutil, sem que se tenha consciência do processo perceptual envolvido. Os achados destas pesquisas apontam para o fato de diversas características (como a face, a proporção cintura quadril, a simetria de tecidos brandos pareados e o cheiro) serem percebidas como mais atraentes na etapa fértil. O presente estudo teve por objetivo investigar se em alguma etapa (folicular tardia ou lútea) do ciclo menstrual a face da mulher se torna mais atraente para o sexo oposto devido a mudanças morfológicas induzidas pelos níveis hormonais. Foram apresentados, apenas para participantes masculinos, 36 slides com fotografias de faces frontais de mulheres em idade reprodutiva. Em cada slide foram mostradas simultaneamente duas fotos da mesma mulher, uma das fotos obtida na Fase Folicular Tardia (FFT) do ciclo e a outra obtida na Fase Lútea (FL). Os participantes escolheram a face mais atraente e posteriormente avaliaram o grau de atratividade mediante uma escala analógica visual (VAS), cujo extremo esquerdo e direito da escala foram rotulados respectivamente por: nem um pouco atraente e muito atraente. Os resultados mostraram que a atratividade facial feminina muda em função da etapa do ciclo menstrual. As faces das mulheres que não tomavam anticoncepcionais foram julgadas como mais atraentes na etapa fértil do que na etapa infértil do ciclo. E o julgamento de atratividade feito para as faces das mulheres que tomavam anticoncepcionais não diferiram significativamente entre a FFT e a FL. Os resultados obtidos nesta pesquisa e nos estudos realizados previamente proporcionam evidências que demonstram que o período fértil nos humanos não está oculto, pois ocorrem mudanças na face que são detectáveis, mesmo quando o processo de percepção não é ciente. / Visibility of fertile period in women is a controversial topic that has been broadly discussed during the last decades. Some authors argue that ovulation became hidden in the course of evolution. In contrast, some other researchers state that ovulation in woman is not manifested as visibly as in other primates, which present very evident signals of ovulation like, e.g., vaginal tumefaction. However, several studies have provided evidence showing that fertile period in women is perceptible in a subtle way, without being aware of the perceptual process involved. Findings of those works points to the fact that some characteristics such as face, waist hip ratio, paired soft tissues symmetry and smell are perceived as more attractive in the fertile stage. The present work aimed to find out whether in any stage (late follicular or luteal) of menstrual cycle woman face appears more attractive to opposite sex, due to morphological changes induced by hormonal levels. 36 slides with frontal face photographs of woman in reproductive age were shown to male participants. In each slide two pictures of the same woman, one obtained in the late follicular phase and the other obtained in the luteal phase were exposed. Participants chose the more attractive picture and then they assessed the attractiveness through a visual analogical scale (VAS), in whose left and right extremes the legends not attractive at all and very attractive were marked, respectively. Results showed that female facial attractiveness changes as a function of the menstrual cycle stage. Faces of women who did not take contraceptives did not differ significantly between FFT and FL. The results obtained in this research and previous studies provide evidence to demonstrate that the fertile period in humans is not hidden, because on the face occur changes that are detectable even when the process of perception is not aware of.

Insetos vetores de fitopatógenos são responsáveis por causarem perdas significativas na agricultura, principalmente por disseminarem microrganismos que provocam doenças nas plantas hospedeiras. A mosca-branca Bemisia tabaci biótipo B é um inseto praga de relevante importância na cultura do tomate, capaz de transmitir diversos vírus nessa cultura. Assim, os objetivos deste trabalho foram: verificar a resistência à transmissão do begomovírus Tomato severe rugose virus (ToSRV) por B. tabaci biótipo B em genótipos de tomateiro com e sem aplicação do inseticida sintético ciantraniliprole; conhecer melhor acerca das interações inseto-planta através de experimentos de atratividade quanto à alimentação e oviposição do inseto e de comportamento de prova de adultos virulíferos de B. tabaci biótipo B em genótipos de tomateiro monitorados por Electrical penetration graph (EPG). Foram selecionados cinco genótipos de tomateiro: \'Santa Clara\' (suscetível à mosca-branca), \'Ivety\' e \'Carina TY\' (resistentes a ToSRV), LA1335 e LA716 (resistentes à mosca-branca), para um experimento inicial para selecionar o genótipo mais suscetível ao inseto e ao vírus, o mais resistente ao vírus, e o mais resistente ao inseto para condução dos demais experimentos. Selecionou-se \'Santa Clara\' (suscetível a ambos os organismos), \'Ivety\' (resistente a ToSRV) e LA716 (resistente ao inseto). No experimento de atratividade, ficou demonstrado que LA716 repeliu as moscas-brancas, sendo o menos atrativo, seguido de \'Ivety\' e depois \'Santa Clara\' que foi o genótipo que apresentou maior número de moscas-brancas. Os três genótipos tratados com o inseticida ciantraniliprole, e o genótipo LA716 não tratado (resistência genética isoladamente) conseguiram reduzir a inoculação de ToSRV pelas moscas-brancas e provocar alta mortalidade dos insetos. Ademais, os genótipos tratados com ciantraniliprole, e \'Ivety\' não tratado apresentaram menor severidade de ToSRV do que \'Santa Clara\', o mais suscetível. Através da técnica de EPG, ficou evidenciado que LA716 e o tratamento dos três genótipos com ciantraniliprole promoveram efeitos semelhantes em B. tabaci biótipo B, em que houve redução do número de eventos da onda np, de prova, da onda C e da onda G por inseto, além de reduzir significativamente a proporção de indivíduos que realizaram as ondas pd, E1, E2, F, G, ingestão no floema por tempo prolongado, provas curtas, e aumentar a duração da onda np e reduzir a duração do tempo de prova, onda C, número de provas curtas e número de E2 prolongado por inseto. Ainda, a integração da resistência de LA716 com ciantraniliprole promoveu efeitos adicionais, como a redução da proporção de moscas-brancas que realizaram prova, onda C e G, em relação aos genótipos não tratados com o inseticida, e aumento da duração da onda np, prova e C por evento. Pela análise dos resultados, pode-se concluir que LA716 é altamente resistente a B. tabaci biótipo B. Além de ser menos atrativo, o genótipo proporciona efeitos semelhantes ao inseticida ciantraniliprole quanto à alta mortalidade de moscas-brancas, à redução da incidência de ToSRV, e à ação negativa sobre o comportamento de prova do inseto. A associação da resistência genética de LA716 com ciantraniliprole é interessante para o manejo da transmissão de ToSRV, por promover efeitos adicionais. / Insect vectors of phytopathogens are responsible by significant losses in agriculture, especially by disseminating microorganisms that cause diseases in host plants. The whitefly Bemisia tabaci B biotype is an important pest in the tomato crop, capable to transmit several virus in this crop. Thus, this study aimed to: verify the resistance to the transmission of the begomovirus Tomato severe rugose virus (ToSRV) by B. tabaci B biotype in tomato genotypes treated and non treated with the insecticide cyantraniliprole; know about insectplant interactions through experiments of feeding and oviposition attractiveness by the insect and probe behaviour of viruliferous adults of B. tabaci biotype B in tomato genotypes monitored by Electrical penetration graph (EPG). It was selected five tomato genotypes: \'Santa Clara\' (susceptible to the whitefly), \'Ivety\' and \'Carina TY\' (resistant to ToSRV), LA1335 and LA716 (resistant to the whitefly), to an initial experiment to select the most susceptible genotype to the insect and to the virus, the most resistant to the virus, and the most resistant to the insect for carry out the others experiments. Thus, it was selected \'Santa Clara\' (susceptible to both organisms), \'Ivety\' (resistant to ToSRV) and LA716 (resistant to the insect). The attractiveness experiment showed that LA716 repelled the whiteflies, which was considered the least attractive, followed by \'Ivety\', and after \'Santa Clara\' which had the largest total number of whiteflies. The three cyantraniliprole treated genotypes, and the nontreated genotype LA716 (genetic resistance isolated) were able to reduce ToSRV inoculation by the whiteflies and to cause high mortality of insects, moreover, the cyantraniliprole treated genotypes, and non-treated \'Ivety\' had less ToSRV severity than \'Santa Clara\', the most susceptible. Through the EPG technique, it was clear that LA716 and the treatment of the three genotypes with cyantraniliprole promoted similar effects in B. tabaci B biotype, in which there was reduction of the number of events of waveform np, probe, waveform C and waveform G per insect, besides of reducting significantly the proportion of individuals that performed the waveforms pd, E1, E2, F, G, ingestion into phloem for long time, short probes, and increase the duration of the waveform np and reduce the duration of probe, waveform C, number of short probes and number of sustained E2 per insect. Moreover, the integration of the LA716 resistance with cyantraniliprole promoted additional effects, such as the reduction of the proportion of whiteflies that performed probe, waveform C and G, in relation to the non-treated genotypes, and an increasing in the duration of waveform np, probe and waveform C per event. Analyzing the results, it can be concluded that LA716 is highly resistant to B. tabaci biotype B. Besides of being less attractive, the genotype promotes similar effects to the insecticide cyantraniliprole considering the high mortality of whiteflies, the reduction of ToSRV incidence, and the negative effects in probing behaviour of the insect. The association of LA716 genetic resistance with cyantraniliprole is interesting to the ToSRV transmission management by promoting additional effects.

[Truncated abstract]Judgements of physical attractiveness are thought to reflect evolved preferences for a high quality mate. The central aim of this thesis was to investigate the hypothesis that female preferences are adaptations for finding good quality mates and that faces and bodies signal honest information about mate quality. To date, most human mate preference studies have examined face or body attractiveness alone, and many have created stimuli using computer graphic techniques. Throughout these studies, I endeavoured to maximise the biological relevance of my studies by incorporating both face and body attractiveness, and using photographs of individual participants. Most research on attractiveness has focused on faces or bodies separately, while our preferences have evolved based on both seen together. A fundamental requirement of studying face and body attractiveness independently is that there is no interaction between the two. My first study confirmed that the face and body did not interact when an overall attractiveness judgment was made. I also investigated the independent contributions of rated attractiveness of the face and the body to ratings of overall attractiveness. Face and body attractiveness each made significant independent contributions to overall attractiveness in males and females. For both sexes, facial attractiveness predicted overall attractiveness more strongly than did body attractiveness, and this difference was significant in males. ... This study indicates that although current levels of T covary with male mating success, this effect may not be mediated by women's preferences for visual cues to T levels conveyed in static face or body features. The fourth study in this thesis investigated the phenotype-linked fertility hypothesis, which proposes that females obtain reliable information on male fertility from male expression of sexual traits. A previous study of Spanish men reported that facial attractiveness was positively associated with semen quality. I aimed to determine whether this effect was widespread by examining a large sample of Australian men. I also extended my study to determine whether cues to semen quality are provided by components of attractiveness: masculinity, averageness, and symmetry. I found no significant correlations between semen quality parameters and attractiveness or attractive traits. While male physical attractiveness may signal aspects of mate quality, my results suggest that phenotype-linked cues to male fertility may not be generalised across human populations. Together, these studies challenge current methodologies and theories of preferences for secondary sexual traits as honest signals of mate quality. The findings show that it is important to study human mate preferences in biologically relevant contexts, for example by using photographs of both faces and bodies, to maximise the real life application of results. In addition, the findings suggest that male attractiveness does not signal cues to testosterone or semen quality, although testosterone is associated with mating success. The implications of these findings and possible avenues for future research are discussed.

本研究以台北市、台南市之女性人口為研究對象，針對台灣地區女性探討外表吸引力、自我監控與瘦身美容消費行為間的關係，目的在：一、了解台灣地區女性使用瘦身美容方式及產品的消費行為及外表吸引力知覺的現況；二、探討台灣地區女性外表吸引力知覺、自我監控及人口統計變項與其使用瘦身美容方式及產品的消費行為關係；三、探討台灣地區女性人口統計變項、自我監控與其外表吸引知覺的關係；四、提供瘦身美容相關產業制定行銷策略的建議。 　　本研究所採用的研究工具包括「瘦身美容消費行為量表」、「外表知覺量表」、「身體滿意度量表」、「俊男美女自覺量表」及「自我監控量表」。研究中所使用的統計方法包括因素分析、皮爾森積差相關、單因子多變量變異數分析、典型相關及t考驗。 　　本研究結果如下： 　　一、瘦身美容消費行為現況： 　　消費者最常使用保養、色彩化粧品，且每月願意花費3335元購買這類產品，其次為利用運動來達到瘦身美容的目的，不過，消費者對於使用手術、吃藥的方式來達到瘦身美容目的，仍舊是使用機率不大，因此消費者依然是使用較為一般性的瘦身美容方式及產品來達瘦身美容效果的目的。 　　二、外表吸引力現況： 　　台灣地區女性認為外表長得好看，對人際交往及事業成功是有利的，而且對於重視外表方面，態度是傾向於大致上同意，認為自己擁有特色、氣質及魅力，但卻不認為自己長得好看，且覺得自己胖了些，並擔心自己變胖，並認為自己符合內在美及柔性外在美特質。 　　三、瘦身美容消費行為與外表吸引力之關係： 　　重度使用瘦身美容相關產品的女性對於自己外表吸引力知覺為：重視外表、在乎外表、體重意識高，即認為自己過重，也愈怕胖，認為自己較符合剛性外在美，外表對於事業或人際的發展，佔重要的地位。 　　四、瘦身美容消費行為與自我監控之關係： 　　高自我監控者，較不會使用瘦身美容相關產品，相對的，低自我監控者，較會使用瘦身美容產品。 　　五、瘦身美容消費行為與人口統計變項之關係： 　　重度使用瘦身美容相關產品之人口統計變項為：產品25~39歲，教育程度為大學，每月可支配金錢為100,000元以上，婚友狀況為有異性朋友但不固定，或已婚或曾結過婚，從事自由業或為自營企業負責人之女性，工作中，常須與人面對面接觸，接觸對象以男性為主，應工作需要，外表佔重要或非常重要的角色。 　　六、外表吸引力與人口統計變項之關係： 　　外表吸引力知覺在「外表知覺」、「身體滿意度」及「俊男美女自覺」呈現不同方向的相關係。 　　七、瘦身美容消費行為與外表吸引力、自我監控、人口統計變項有典型相關。

國際合資對臺灣企業邁向國際化，提升產業競爭力具有策略上的含義，但 完整性地探討合資績效影響因素之文獻付之闕如。本研究的目的即在於了 解在臺國際合資事業的特性，並研究合資公司特性、母公司與合資公司的 關係、母公司間的關係及產業環境等因素對在臺國際合資事業績效之影響 。本研究的研究對象為截至民國82年11底止，經濟部投資審議委員會登記 有案之外商來臺投資，與本國廠商共同出資所成立之合資公司，符合本研 究條件者計有 186家公司。本研究選用之統計方法有描述性統計、因素分 析、集群分析、多變項變異數分析、Fisher的正準檢定、 t檢定及羅吉斯 迴歸。本研究的結論如下：一、在臺中外合資事業的特性樣本公司外資來 源以日本高居首位，成立年數多在十年以內，股權配置以５０－５０最多 ，大多數股權配置未曾變動過，且規模遍及於大、中及小型企業。樣本公 司產品出口比例多在10％以內，母公司個數以二個居多，大多數樣本公司 和母公司間有水平相關，且獨立運作合資最多，來自外國母公司之高階主 管佔全部高階主管的比例多在25％以內。約一半樣本公司之母公司間，在 合資前並無任何關係，且母公司的貢獻幾乎都屬於互補長短型。二、影響 在臺中外合資事業績效之因素經由羅吉斯迴歸分析結果，發現在臺中外合 資事業高低績效滿意程度之因素，計有母公司數目、母公司規模差異及產 業環境等。當母公司個數為二、母公司規模差異愈大及產業愈具吸引力時 ，合資公司高績效的可能性就愈高。

<p>Uppsatsens syfte är att analysera om det finns en medvetenhet om regional identitet och image inom regionen Satakunta, samt om åsikterna om utformningen av den regionala identiteten och imagen är konkretiserade, eller inte. Utifrån en studie av Jazzmusikfestivalen i Björneborg undersöks detta. I och med det diskuterar författaren huruvida evenemang har en roll i skapandet av en attraktiv och konkurrenskraftig region. Syftet är också att undersöka om det finns samarbeten i regionen för att göra den attraktiv och konkurrenskraftig. För att få svar på syftet har författaren använt sig av primärdata i form av intervjuer med representanter från Björneborgs stad, Björneborg turistbyrå, Landskapsförbundet, Satakunta Tourist och Björneborg Jazzmusikfestival. Två av intervjuerna har genomförts via telefon och fyra intervjuer har genomförts via e-post.</p><p>Resultaten visar att det i Satakunta finns en medvetenhet om regionens identitet och image, men att det inte finns en gemensam åsikt om vad dessa är. Det finns även olika åsikter om förmågan att skapa regional identitet och image i regionen. Undersökningen visar att Jazzmusikfestivalen bidrar till regional identitet och image i regionen Satakunta, men att den i huvudsak bidrar till detta i staden Björneborg. Festivalen bidrar även till en attraktiv och konkurrenskraftig region, trots att det inte finns en gemensam tanke i regionen om vad som är regionens identitet och image och skapandet av dessa. Resultaten visar även att det finns samarbeten för att göra regionen attraktiv och konkurrenskraftig.</p>