Submitted by Erick Almeida (almeida.erick@globo.com) on 2014-02-10T20:00:14Z No. of bitstreams: 1 Dissertação - Erick Almeida - Final.pdf: 1368924 bytes, checksum: 2ae4f1e0a42899b04ad1d05e712db0b2 (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2014-02-12T16:39:59Z (GMT) No. of bitstreams: 1 Dissertação - Erick Almeida - Final.pdf: 1368924 bytes, checksum: 2ae4f1e0a42899b04ad1d05e712db0b2 (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2014-02-12T16:40:14Z (GMT) No. of bitstreams: 1 Dissertação - Erick Almeida - Final.pdf: 1368924 bytes, checksum: 2ae4f1e0a42899b04ad1d05e712db0b2 (MD5) / Made available in DSpace on 2014-02-12T16:42:07Z (GMT). No. of bitstreams: 1 Dissertação - Erick Almeida - Final.pdf: 1368924 bytes, checksum: 2ae4f1e0a42899b04ad1d05e712db0b2 (MD5) Previous issue date: 2014-01-23 / The present study investigated the public consumption of live sporting events inside and outside the scope of stadiums. The main goal of the study was to determine if the fan (supporter), perceives a relation of substitution or complementarity between the favorable attitudes towards attendance at the stadium or at other public places to watch football games. Additionally, the study aimed to investigate the influence of the identification of a sports fan (supporter) with his team in the attitude and public consumption of the spectacle of soccer in the stadium or in other public places, as well as if demographic characteristics (gender and age group) exert some kind of moderating effect on the relationships studied. To address these issues we sought reference in SIT - Social Identity Theory and SCT - Self-Categorization Theory. A survey was conducted, targeting supporters of the four main soccer teams from Rio de Janeiro, through assisted structured interviews. The sample was intentional and of convenience and data collection totaled 507 valid questionnaires. Data analysis was performed in two stages. The first contemplating an exploratory factor analysis, which aimed at the preliminary observation of the quality of the scales. The second stage included a confirmatory factor analysis in order to purify the scales. Convergent, discriminant and nomological reliability and validity of the constructs were evaluated. To test the substantive hypotheses of the study the structural equation modeling technique and multigroup analysis were used. The analysis results allowed empirical support of three out of the five substantial hypotheses. The results suggest that (a) The identification of the fan with the team exerts a positive influence on the attitude towards watching games at the stadium; (b) The favorable attitude of fans towards the stadium exerts a positive influence on the attendance at the stadium; and (c) The favorable attitude of fans towards public places exerts a positive influence on attendance at public places. However, we could not fully support the hypothesis that (d) identification of the fan with the team influences the attitude towards public places; and (e) The attitude of fans towards the stadium influences the attitude towards public places. The moderating effects of gender and age group were also not supported. / O presente estudo investigou o consumo público de eventos esportivos ao vivo dentro e fora do âmbito dos estádios. O objetivo principal do estudo foi determinar se o fã (torcedor), percebe uma relação de substituição ou de complementaridade entre as atitudes favoráveis ao comparecimento ao estádio ou a outros locais públicos para assistir a jogos de futebol. Adicionalmente, o estudo objetivou a investigação da influência da identificação do fã do esporte (torcedor) com seu time na atitude e consumo público do espetáculo do futebol no estádio ou em outros locais públicos; bem como se as características demográficas (gênero e faixa etária) exercem algum tipo de efeito moderador sobre as relações estudadas. Para abordar estes temas buscou-se referência na SIT – Social Identity Theory e na SCT – Self- Categorization Theory. Foi realizado um levantamento (survey), envolvendo torcedores dos 4 times cariocas de maior torcida, mediante entrevistas estruturadas assistidas. A amostra foi intencional e de conveniência e a coleta de dados totalizou 507 questionários válidos. A análise dos dados foi realizada em duas etapas. A primeira contemplando uma análise fatorial exploratória, que objetivou a observação preliminar da qualidade das escalas. A segunda etapa contemplou uma análise fatorial confirmatória com o objetivo de purificar as escalas. Foram avaliadas a confiabilidade e a validade convergente, discriminante e nomológica dos construtos. Para testar as hipóteses substantivas do estudo utilizou-se a técnica de modelagem de equações estruturais e a análise de multigrupos. Os resultados da análise permitiram suportar empiricamente três das cinco hipóteses substantivas. Os resultados sugerem que (a) A identificação do fã com o time exerce influência positiva sobre a atitude em relação a assistir a jogos no estádio; (b) A atitude favorável do torcedor em relação ao estádio exerce influência positiva sobre o comparecimento ao estádio; e (c) A atitude favorável do torcedor em relação a locais públicos exerce influência positiva sobre o comparecimento a locais públicos. Todavia, não foi possível suportar integralmente as hipóteses de que (d) A identificação do fã com o time exerce influência sobre a atitude em relação a locais públicos; e (e) A atitude do torcedor em relação ao estádio exerce influência sobre a atitude em relação a locais públicos. Também não foram suportados os efeitos de moderação do gênero e faixa etária.

RANIER , Marcela Mello. Do grupo de fãs: considerações psicanalíticas. 2009. 113 f. Dissertação (Mestrado em Psicologia) – Universidade Federal do Ceará, Departamento de Psicologia, Programa de Pós-Graduação em Psicologia, Fortaleza-CE, 2009. / Submitted by moises gomes (celtinha_malvado@hotmail.com) on 2012-03-13T18:09:30Z No. of bitstreams: 1 2009_dis_MMRanier.PDF: 487967 bytes, checksum: e72ec90665af857a5828729e54024066 (MD5) / Approved for entry into archive by Maria Josineide Góis(josineide@ufc.br) on 2012-03-14T14:24:22Z (GMT) No. of bitstreams: 1 2009_dis_MMRanier.PDF: 487967 bytes, checksum: e72ec90665af857a5828729e54024066 (MD5) / Made available in DSpace on 2012-03-14T14:24:22Z (GMT). No. of bitstreams: 1 2009_dis_MMRanier.PDF: 487967 bytes, checksum: e72ec90665af857a5828729e54024066 (MD5) Previous issue date: 2009 / The proposal of this dissertation is to understand the psychic aspects that are concerned in the dynamics of a fan club mediated by an idolatry object, taking as reference the Freudian psychoanalytic study. The love on the part of the fan can seem something inexplicable to the first view, however it is of deep importance for who tries it, so much that this fan opts to concentrate in groups returned for the cult of his/her love object, maintaining an identity common with the other participants. In the case the one that refers our research subject, what happens with the fan, it is that when joining the other ones equal that share the feeling of common admiration, is not observed of any promise or possibility of improvement of his/her life or of his/her enlargement. That subject is one of the central of our research, and, for that reason, we will treat of the own process of construction of the groups of fans and in the way of existent relationship among the participant members of the same ones, starting from the analysis of the speech of fans belonging to fan clubs. Therefore, the understanding of that feeling of the fan, so much in the literal sense as in the one of the psychic universe, it evidences, on one side, an imaginary bow that he/she has a private function for the mimicry and, for other, a condition of admiration that makes possible a recognition of the other simbolic. Another parameter of analysis of the fan clubs is the artificial groups analyzed by Freud (1921/1996), where it was verified that the fan club can be identified as a type mass that introduces as much differences as similarities in relation to these groups. / A proposta desta dissertação é compreender os aspectos psíquicos que estão concernidos na dinâmica de um fã-clube mediada por um objeto de idolatria, tomando como referência o estudo psicanalítico freudiano. O amor por parte do fã pode parecer algo inexplicável à primeira vista, porém é de profunda importância para quem o experimenta, tanto que este fã opta por concentrar-se em grupos voltados para o culto de seu objeto de amor, mantendo uma identidade comum com os outros participantes. No caso a que se refere nossa questão de pesquisa, o que ocorre com o fã, é que ao se unir a outros pares que partilham o sentimento de admiração comum, não se observa a veiculação de qualquer promessa ou possibilidade de melhoria de sua vida ou de seu engrandecimento. Essa questão é um dos núcleos centrais de nossa pesquisa, e, por isso mesmo, trataremos do próprio processo de construção dos grupos de fãs e do modo de relação existente entre os membros participantes dos mesmos, a partir da análise do discurso de fãs pertencentes a fã-clubes. Portanto, o entendimento desse sentimento do fã, tanto no sentido literal como no do universo psíquico, evidencia, por um lado, um laço imaginário que tem uma função particular para o mimetismo e, por outro, uma condição de admiração que possibilita uma abertura para a alteridade e reconhecimento do outro simbolicamente. Outro parâmetro de análise dos fã-clubes são os grupos artificiais analisados por Freud (1921), onde se constatou que o fã-clube pode ser identificado como um tipo massa que apresenta tanto diferenças como semelhanças em relação a estes grupos.

平台的興起改變了傳統消費模式，因此無論是在學術界或是實務界，強調互動的社群商務在近年來都漸漸受到重視。然而，從社群中內容經營者的角度出發探討社群商務經營狀況的相關研究不多；此外，社群商務與網路外部性的連結也相對缺乏，故本研究欲以台灣影響力最大之社群平台Facebook的粉絲專頁為例，探討社群商務「使粉絲變成消費者」的流量變現過程，供未來社群商務經營者參考。 本研究以學者Hagel & Armstrong（1998）提出的會員發展四階段作為研究架構，採個案研究法，選擇「傑利帶路 玩世界」與「I’m 布布媽咪／Chic KimBlake」為個案，透過深度訪談探討選擇個案從內容社群至社群商務的經營過程中，每一階段形成正向網路外部性的關鍵成功因素以及做法，並同時分析不同的訴求類型於粉絲專頁上的影響與效果。 研究結果顯示，在社群商務的整體經營中，人格力、社群力以及產品力為三大關鍵成功因素，並且依序在吸引會員（製造流量）、增加參與（集中流量）、建立忠貞（鎖住流量）三階段扮演關鍵角色，最終實現價值獲取（流量變現）的目的；除此之外，感性的訴求在社群商務前期扮演相對重要的角色，而訴求的有效性與社群商務提供的產品與服務類型並無直接相關。 / The new economics of platform changes traditional purchase process and reconstructs value chain, giving the market new business rules. Thus, social commerce which emphasize interaction between customers and operators has been widely discussed in recent years. Numerous studies focused on customer behavior in social commerce but barely discussed business operation of social commerce from platform operators’ perspectives. As a result, this study is aim at exploring the traffic monetizing process in social commerce operating. This study applies case study method, analytic frame is adopted from the Four Phases to Developing Sustainable Virtual Community of Prof. Hagel and Armstrong published in 1998. “JerryWalker” and “Chic KimBlake” on Facebook fanpage are chosen as the research targets. Start by in-person interview with each targeted cases and supplemented by second-hand sources, inspecting the process from solely content operating to social commerce operating, also analyze key successful factors in each phase; moreover, this study will also discuss different types of appeals’ influence in social commerce. The results of this study shows that “personality”, “community operation” and “product and service” are the three main key factors while building up a successful social commerce. Besides, these three factor correspond to Phase I-generate traffic, Phase- II concentrate traffic, and Phase-III lock in the traffic in order, through this process can monetize community traffic and reach positive network effect. Furthermore, emotional appeals show better effect in social commerce regardless of different kinds of provided product and service.

La Côte Nord de l’Estuaire et du Golfe du St. Laurent (Québec, Canada) est caractérisée par une série de complexes deltaïques mis en place en contexte de chute de Niveau Marin Relatif (NMR) forcée par le rebond glacio-isostatique, lors du retrait des marges de l’Inlandsis Laurentidien. L’étude de trois complexes deltaïques montre qu’un motif d’évolution morphostratigraphique contrôlé par le retrait des marges glaciaires prévalait au premier ordre. Le premier stade de sédimentation se caractérise par la mise en place de cônes d’épandage juxtaglaciaires sous-aquatiques. Leur localisation au front de la marge glaciaire fait que la répartition spatiale des corps sédimentaires montre localement un empilement en rétrogradation. Dès l’émergence d’un front glaciaire continental, des deltas proglaciaires se développent en contexte de chute de NMR, formant des lobes dont l’altitude décroît vers le bassin. Ces derniers sont initialement associés à un système fluviatile en tresse alimenté en sédiments glaciogéniques par les marges glaciaires en retrait. Malgré des taux de chute de NMR de plusieurs cm/an, aucune incision fluviatile n’est observée à ce stade et la dynamique de transfert est prédominante du fait des forts taux d’apports sédimentaires. Plus tard, à la suite du retrait des marges glaciaires hors des bassins versants, le remaniement paraglaciaire se développe du fait de la réduction drastique des apports en eaux et sédiments. Le système fluviatile, devenu méandriforme, s’encaisse dans les anciens dépôts deltaïques maintenant inactifs et les bordures de deltas sont remaniées par les processus littoraux (plages soulevées, terrasses marines). Cette étude révèle que la majorité du volume de ces complexes deltaïques (10-20 km3) est mis en place en quelques milliers d’années seulement, immédiatement après la déglaciation ; le remaniement paraglaciaire n’ayant contribué à l’accrétion deltaïque que très marginalement. La modélisation numérique (Dionisos) valide les différents forçages identifiés par l’analyse morphosédimentaire. Une synthèse des complexes deltaïques à l’échelle de toute la Côte Nord du St. Laurent a permis de catégoriser 21 complexes deltaïques en 4 scénarios d’évolution morphosédimentaire, directement liés à la dynamique de retrait de la marge glaciaire. Leur décryptage offre une clef de lecture originale pour l’historique du retrait des marges glaciaires de l’Inlandsis Laurentidien sur la période 12-7.5 ka cal BP. / The North Shore of the St. Lawrence Estuary and Gulf is characterized by the presence of deltaic complexes that were emplaced under falling Relative Sea Level (RSL) forced by the glacio-isostatic rebound, immediately after the retreat of the Laurentide Ice Sheet (LIS) margin. The study of three deltaic complexes reveals that a common morphostratigraphic evolution forced by the retreat of the LIS prevailed for the edification of these structures, reflecting the retreat of the LIS margin. The emplacement of subaqueous outwash fans beyond the retreating or stillstanding glaciomarine margin constitutes the first stage of this evolution. As tied to the ice-margin position, these fans are characterized in places by a backstepping stacking pattern, in spite of the forced regressive setting. From the emergence of a continental ice front, the proglacial deltaic system develops and forms lobes staged accordingly to the RSL fall. These deltaic systems actively prograde at that time because they are fed in glaciogenics by the retreating LIS margin through braided meltwater streams. In spite of the RSL fall reaching several centimeters per years, no fluvial entrenchment occurs mainly owing to the significant amount of sediment supply. Later, when the LIS margin retreats from the drainage basins of feeding rivers, fluvial systems experience a drastic drop in sediment supply that forced the interruption of the deltaic progradation and the onset of paraglacial reworking. The paraglacial reworking consists in the entrenchment of a meandering fluvial system within former deltaic deposits and shows the prevalence of shallow-marine processes (waves, tides) at the delta rim (raised beaches, marine terraces). This study reveals that the bulk of the deltaic volume (c.a. 10-20 km3) for each complex was emplaced in only a few thousands of years following the LIS margin retreat when the latter was still located in the drainage basin. The paraglacial reworking had a minor influence on the deltaic accretion. A forward stratigraphic model (Dionisos) is used to validate the variety of forcing as understood from the sedimentary analysis. A synthesis including 21 deltaic complexes of the St. Lawrence North Shore allowed the establishment of a fourfold categorization. This scheme of deltaic evolution was used in order to refine the position of the LIS margin retreating upland for a period ranging from 12 to 7.5 ka cal BP.

Les antennes multifaisceaux (AMFs) sont cruciales pour les applications de télécommunications par satellite modernes et futures, civiles et militaires. La partie basse du spectre électromagnétique est saturée alors que de larges bandes de fréquences sont disponibles dans la bande Ka, dans laquelle des missions à très-haut débit ont émergées au cours de la dernière décennie. La tendance consiste à réduire la taille des spots pour les couvertures multi-spots afin de diminuer le prix des satellites. Ainsi des antennes d’ouverture de plus en plus grande électriquement sont requises, induisant des ruptures technologiques majeures. Les lentilles de Luneburg insérées dans un guide d’ondes à plans parallèles (GOPP) deux plaques métalliques parallèles (PMPs) sont des solutions attractives pour illuminer les AMFs, puisqu’elles peuvent aboutir à des formateurs de faisceaux de bande et champ de visée larges, pertes et coûts faibles, et simples à concevoir, réaliser et intégrer. Les travaux de cette thèse portent sur le développement de nouvelles méthodes d’implémentation et sur la conception de AMFs à base de lentille de Luneburg. La réalisation de la lentille de Luneburg est connue pour être un défi technologique majeur. Un état de l’art des méthodes de réalisation est fourni. Ensuite, deux nouvelles méthodes sont proposées, ainsi qu’une méthode et des outils de conception. La première méthode de réalisation consiste en une matrice périodique et régulière de plots métalliques de taille inférieure à la longueur d’onde, et où la séparation du GOPP varie. La hauteur des plots et la séparation du GOPP contrôlent la valeur de l’indice de réfraction équivalente. L’antenne à 9 faisceaux tout métal conçue, fabriquée et mesurée, comporte 8314 plots et présente d’excellentes performances, notamment meilleures que sa version à séparation de plaques constante. La seconde méthode de réalisation consiste en une matrice périodique et régulière de trous circulaires de taille inférieure à la longueur d’onde réalisés sur un des deux revêtements cuivrés d’un substrat diélectrique plus une plaque métallique supérieure séparée du plan des trous par une couche d’air d’épaisseur fixe. L’antenne à 5 faisceaux conçue comporte 2696 trous et présente de très bonnes performances comparés à ces semblables dans la littérature. / Multi-beam antennas (MBAs) are crucial to modern and future, civilian and military satellite telecommunications applications. The low part of the electromagnetic spectrum is congested, while wide band of frequencies are available in the Ka-band, in which broadband missions have emerged in the last decade. The trend is reducing the size of spots in multi-beam coverage to reduce the cost of satellites, hence more electrically large antennas are needed, with major technological breakthrough as a consequence. Luneburg lenses in parallel-plate waveguide (PPW) are attractive solutions to excite MBAs, since they could lead to wide band and field-of-view, low loss and cost, easy to design, manufacture and accommodate Beam Forming Networks. This PhD deals with the development of novel implementations and the design of broadband, low loss and wide field-of-view Luneburg lens based MBAs. The implementation of the Luneburg lens is known as a major technological challenge. A state-of-the art of the implementation techniques is presented. Then two novel implementations of Luneburg lens in PPW environment are proposed, like design method, process and tools. The first implementation consists of a periodic and regular array of subwavelength vertical metal posts, where the PPW spacing is variable. The post height and PPW spacing modulate the equivalent refractive index. The all-metal 9-beams antenna designed, manufactured and measured, has 8314 posts and shows excellent performances, better than the traditional constant PPW spacing version. The second implementation consists of periodic and regular array of subwavelength circular holes etched on the copper cladding of a dielectric substrate with an air gap between the holes plane and the PPW top plate. The radius of the holes control the equivalent index. The 5-beams antenna designed has 2696 holes and shows very good performances as compared to similar devices in literature.

Bien que la consommation énergétique des processeurs a considérablement diminué, la demande pour des techniques visant à la réduire n’a jamais été aussi forte. En effet, la consommation énergétique des machines haute performance a crûproportionnellement à leurs accroissements en taille. Elle a atteint un tel niveau qu’elle doit être minimisée par tous les moyens. Les processeurs actuels peuvent changer au vol leurs fréquences d’exécution. Utiliser une fréquence plus faible peut mener à une réduction de leurs consommations énergétiques. Cette thèse recherche jusqu’à quel point cette fonctionnalité, appelé DVFS, peut favoriser cette réduction. Dans un premier temps, une analyse d’une machine simple est effectuée pour une meilleure compréhension des différents éléments consommateurs afin de focaliser les optimisations sur ces derniers. La consommation d’un processeur dépend de l’application qui est exécutée. Une analyse des applications est donc effectuée pour mieux comprendre leurs impacts sur cette dernière. Basés sur cette étude, plusieurs outils visant à réduire cette consommation ont été créés. REST, adapte la fréquence d’exécution au regard du comportement de l’application. Le second, UtoPeak, calcule la réduction maximum que l’on peut attendre grâce au DVFS. Le dernier, FoREST, est créé pour corriger les défauts de REST et obtenir cette réduction maximum de la consommationénergétique. Enfin, les applications scientifiques actuelles utilisent généralement plus d’unprocesseur pour leurs exécutions. Cette thèse présente aussi une première tentative de découverte de la borne inférieure sur la consommation énergétique dans ce nouvel environnement d’exécution / Over the past decade, processors have drastically reduced their power consumption. With each new processor generation, new features enhancing the processor energy efficiency are added. However, the demand for energy reductiontechniques has never been so high. Indeed, with the increasing size of high performance machines, their power and energy consumptions have grown accordingly. They have reached a point where they have to be reduced by all possible means.Current processors allow an interesting feature, they can change their operating frequency at run-time. As granted by transistor physics, lower frequency means lower power consumption and hopefully, lower energy consumption. This thesisinvestigates to which extent this processor feature, called DVFS, can be used to save energy. First, a simple machine is analyzed to have a complete understanding of the different power consumers and where optimizations can be focused. It will be demonstrated that only fans and processors allow run-time energy optimizations. Betweenthe two, the processor shows the highest consumption, therefore potentially exposing the higher potential for energy savings. Second, the power consumption of a processor depends on the applications being executed. However, there are as many applications as problems to solve. The focus is then put on applications to understand their impacts on energy consumption. Based on the gathered insights, multiple tools targeting energy savings on a single processor are created. REST, the most naive, tries to adapt the processor state to the stress generated by the application, hoping for energy reduction. The second, UtoPeak, computes the maximum energy reduction one can expect for any tool usingDVFS. It allows to evaluate the efficiency of such systems. The last one, FoREST, was created in order to correct all the flaws of REST and target maximum energy reduction. Last, scientific applications generally need more than one processor to be executed in a decent time. The thesis also presents a first attempt to compute a lower bound in energy reduction when considering this new execution context

This thesis is primarily focused on collecting insights regarding rock music fan that can be applied to marketing communication. Its main aim is to describe how the rock fans are different from the major population in terms of descriptive characteristics, values, opinions and lifestyle. The points of parity and the points of difference are investigated on the level of rock sub-genres. The message, symbolism and main ideas present in rock music are examined, including historical and social context leading to the formation and development of the genre. We also tried to assign a specific archetype to rock and its sub-genres. We assume that rock fans are in some ways different from the rest of the population and that we are able to observe the differences on the level of sub-genres. However, we also expect that there are some points of parity symptomatic for all the rock genres. We suppose that artists and music marketers approach marketing communication mostly from the point of their own intuition and that they frequently use symbolism, historical references and archetypes in their way of communication. The research is comprised of three parts. First part is the analysis of secondary data from MML-TGI database by Median Research Company for year 2013. Used methodology: General analysis and cross analysis. The objective of the analysis was to determine differences between genres and subgenres in terms of descriptive characteristics, value system and verdicts about lifestyle. The next part of the research was the content analysis of notable rock album front covers for the purpose of deeper exploration of rock symbols. The last part of the research is comprised of interviews with music industry professionals who shared their opinion regarding genre characteristics, fans and marketing communication in real life.

Ce mémoire propose d’analyser une série phénomène à travers le concept de série monde développé dans les études télévisuelles et cinématographiques. Notre objet d’analyse est Xena la guerrière (Syndication 1995-2001), une série des années 1990 connue à l’ère contemporaine pour son phénomène de fandom autour de la série et des personnages Xena et Gabrielle. Les séries de la fin des années 1990 s’inscrivent dans une ère de transition, où numérique et mutations narratives vont participer à la création d’objets denses et complexes. Nous tenterons d’établir un parallèle entre la structure d’une série télévisée et sa réception qui reposent toutes les deux sur une logique de densification, à observer sous différentes formes : l’extension, la continuité et la dérivation, ainsi que sur deux niveaux : le texte et le fandom. L’analyse diégétique de la série nous permettra d’établir une conception de la série comme une expérience dense et complexe qui invite et suggère une pluralité interprétative. Les spectateurs/fans investissent l’objet de différentes façons jusqu’à produire des lectures riches et variées. Définir un phénomène sériel reviendrait donc à s’intéresser à cette corrélation : producteurs, texte, fans et contextes, qui permet l’expansion de l’objet dans de multiples directions. L’analyse de Xena la guerrière autour d’une logique de densification nous permettrait de mieux comprendre certains phénomènes de fandom autour de séries contemporaines. / This dissertation proposes an analysis of a series phenomenon through the concept of world series developed in television and film. Our object of analysis is Xena: Warrior Princess (Syndication 1995-2001), a television series from the 1990s known in the contemporary era for the phenomenon of fandom created around the series and characters Xena and Gabrielle. The series of the late 1990s are part of an era of transition, where digital and narratives mutations come together in the creation of dense and complex objects. We will try to draw a parallel between the structure of a television series and its reception, both of which are based on a logic of densification, to be observed in different forms: extension, continuity, and derivation, as well as on two levels: the text of Xena and the fandom of Xena. The diegetic analysis of the series will allow us to establish the conception and origins of the series as something dense and complex that invites and suggests a plurality of interpretations. Spectators/fans invest time and effort in the show in a variety of ways to produce rich and varied interpretations and fandom content. Defining a serial phenomenon would therefore take us back to examining the correlation of: producer, text, fans, and context, which allows this expansion of the series in multiple directions. The analysis of Xena: Warrior Princess around a logic of densification will allow us to better understand certain phenomena of fandom around contemporary series.

This diploma thesis is a project of a two-storey building of a Kindergarten. The building will be used for educating preschool children. On the ground floor, there are two base classrooms, one in each wing of the building. Each classroom has several zones (relaxing, playing, creating). Each classroom also has its own dressing room, washroom + toilets. On the ground floor, we can also find facilities for teachers and the principal office. Since finished food will be delivered, the building only contains a food preparation facility + dry storage. The second floor is accessible either by stairs or by elevator. On the second floor, there is another base classroom with its own dressing room and a washroom with toilet. Food is transported from the first floor by elevator, which is not designed for transporting people. On the second floor, there is also the teacher´s base + large social hall for occasional events. The kindergarten building has an atypical layout. The building is partly roofed by a flat roof and partly by a gabled roof. The project was processed using the computer program AutoCAD. During processing, emphasis was placed on the correct layout, architectural design and safe use of the building.

The diploma thesis deals with the analysis of problems of unevenly stratified air flow in air handling units and subsequent optimization with respect to speed ratios, energy efficiency and legislative requirements. Methods of solving the problem are theoretical and experimental, while the theoretical part deals with air distribution by means of air-conditioning fans with a focus on their aerodynamics, pressure conditions and other requirements, which are an integral part of properly designed equipment. In the experimental part of the thesis was applied a proposal of an innovative technical approach to a specific model of air conditioning assembly, which was implemented in the laboratories of the Institute of Building Services.