The aim of this diploma thesis, which is entitled "Media education in Czech lessons in secondary schools", is to map out the current state of integration of a cross-sectional theme named Media Education into the Czech lessons of all kinds of high schools in the Czech Republic. The educational process is seen from the perspectives of all its participants. The thesis should bring the list of excerpted scientific texts and research dealing with the object of our interest. And it also aims to describe the interfaces of both educational subjects which emerge from the requirements for the students. The research part is aimed at providing the informations about the particular signs of media education in the obligatory school subject of Czech lessons as well as the success of this effort to increase media literacy by the high school students. This information should be collected by a content analyses of school curricular documents, interviews and questionnaires of both sides of the educational process.The work also brings an analyses of teaching materials represented by Czech lesson textbooks, which are evaluated according to the integration of our cross-sectional theme and its possibilities. The output of this thesis is the suggestion of our own didactic instrument, the didactic test.

The overall purpose of this licentiate thesis is to explore how different media is considered and valued by teachers in an interdisciplinary project in which the subjects of Art and Swedish are included. In the project, The Horror Genre in Literature and Film, a variety of mediations are represented: speech, writing, still- and moving images. The study focuses on the teaching strategies and approaches that participating teachers have in relation to the project's various mediations. My central concern is how the media of moving images is considered in the project. Of particular interest for my study is the question if teachers takes into account the media's special possibilities and limitations in their teaching. The theoretical framework is sociocultural theory, narrative theory and theories from the field of media and multimodality. The study was conducted in a Swedish primary school where three classes in 8th grade participated. The empirical material consists of interviews with three teachers in the subject Swedish and with one Art teacher. Also part of the empirical material, are the films produced by the pupils in the project. These films were analysed with the purpose of identifying to what degree the pupils used a narrative that is particular to the medium of moving image. The project in my study was carried out as an interdisciplinary project. Nonetheless, the results show that the teachers in the various subjects work toward the goals set in their own school subjects and that no common goals or overall objectives were formulated in the project. My study also shows that the mediations that are rewarded and have a superior role in the project are the spoken and the written word. The media of moving images has a marginalised place in the project and is regarded as less important. The main result of my study shows the problems that may arise when different forms of mediation co-exist in project-based learning within a school context. It also points out the difficulties that interdisciplinary projects have to face in terms of national regulations, frame factors such as the distribution of lesson hours, resources, as well as other factors that can affect the possibility of cooperation between the subjects.

Theory of Frames and its Educational Possibilities Jan Huleja Czech Language Departement PhDr. Ladislav Janovec, Ph.D. Abstract The dissertation Theory of Frames and its Educational Possibilities consists of a theoretical, practical and didactic chapter. The theme of the first chapter is the Theory of Frames that includes a variety of concepts and theoretical views across different humanities and social disciplines that discuss how individuals, groups and societies perceive and organize reality and how they communicate about it. In the next part of the dissertation the application Frames of Ostrava in the Czech Linguistic Picture of the World demonstrates the potential of the Theory of Frames for cultural-linguistic and discourse analyzes. It analyses an extensive and representative sample of Czech language material (text, system and empirical language data) and attempts to reconstruct the Czech linguistic picture of Ostrava. We are focusing on what frames the picture of Ostrava is composed of, i. e. how it is predominantly portrayed by the users of the Czech language, how they narrate about it. At the same time our aim is to present Ostrava as a significant Czech cultural and social phenomenon evoked by such lexical units and structured by such conceptual means that are unmistakably "Ostravian" in the text...

(abstract) The main aim of this diploma thesis is to describe projects of selected Czech media institutions that arised from the beginning 2008 until the end of May 2019 and aimed to develop and support media literacy of the public. It will be primarily about researching of programs of the Council for Radio and Television Broadcasting, the Czech Television and the Czech Radio. We also pay certain attention to projects of other media institutions. For individual projects, the work focuses primarily on the period of origin, format, type and its thematic content. The obtained data will be summarized in a well arranged way at the end. Based on the results and with regard to the current state of media literacy in the Czech Republic, at the end of the thesis, will be proposed other formats for individual institutions that could help the development and support of media literacy. In addition to this systematic research, at the beginning the work will deal with the history of implementation of media education, that means systematic education, to achieve various levels of media literacy in the world and Czech society. In describing the history of media education, particular account will be taken of the role played by the media and media institutions in the process. The thesis will also mention some...

The following master's thesis deals with the issue of media literacy in relation to elderly population. The theoretical basis of this work contains of the theory of media literacy and media education, which is regarded to as a tool for cultivating media literacy. In addition to media education, the work also presents other ways to acquire media competencies, which are so needed in today's information society. After the introduction of theoretical approaches to media literacy, there is also a description of selected methods applied to determine the level of media literacy. The next part includes a description of media literacy in relation to senior citizens who form a very specific group in this area. As part of my own research survey, the level of media literacy in a group of 12 senior citizens is mapped on the basis of a proposed tool for determining the level of media literacy, which is based on the presented theoretical approaches. Qualitative research includes a detailed analysis of data, which were collected through interviews with the target group and which were supplemented by practical exercises. Media literacy research focuses on the area of knowledge, abilities and skills, and patterns of media use. According to the collected and analyzed data, a description of all respondents is...

This diploma thesis focuses on social networks and their usage in media education at a lower secondary school. The thesis exclusively deals with Facebook and Instagram and is divided into two parts, the theoretical one and the practical (empirical) one. The theoretical part studies both types of social networks and presents their development. Moreover, it focuses on the specifics of electronic communication and alludes to other topics such as media communication, media literacy, media education etc. The concluding passages of the theoretical part then focus on the relationship between media education and the curricular documents of the Czech educational system. The following practical part applies the outcomes of the theoretical part. Firstly, it takes into account works of several Czech linguists on whose findings the empirical analysis rests. Secondly, the reasons why media education should be present in education are listed. In its main part, the thesis then presents an analysis of selected material related to media education and offers possible methodological suggestions relevant to media education. The outcomes of those suggestions for the curricular documents are present, too. Finally, it also copes with research conducted on Czech language teachers and their stance towards Facebook and...

It may come as no surprise that Twitter is the most popular social media platform where student athletes, particularly men, post inappropriate content. Male student athletes’ inappropriate tweets have become such a problem for universities, athletic departments, and the NCAA that coaches are forced to place a ban on their players’ social media usage or hire third party monitoring systems. Unfortunately, these reactive responses have not alleviated the problem of athletes differentiating what content is appropriate or inappropriate to tweet on their Twitter accounts. Analysis of the data collected from scholarly journal articles, textbooks, and popular press articles revealed that social media education would be the most effective prevention method to lessen student athletes’ inappropriate tweets. This project uses Dr. Mark Robinson’s approach to Personal Player Development in constructing its two resources—multimedia workshops and an interactive Canvas site. The purpose of this project is for student athletes to be more aware of their social media content by knowing how to post appropriate tweet messages on their personal Twitter accounts in order to enable athletes, especially men, to comprehend why certain tweet messages are classified as inappropriate and, therefore, should never be made public. This project is significant because it proposes a preventative method based on increased social media awareness, as opposed to typical reactionary measures.

Dass E-Learning eine zeitgemäße Erweiterung des Methoden- und Lehrangebotes von Hochschulen ist [1], wird durch dessen rasante Verbreitung im Studienalltag deutlich. Der technologische Wandel [2] sowie gestiegene Anforderungen an Studienangebote seitens der potenziellen Studierenden haben den E-Learning-Einsatz an Hochschulen begünstigt aber ebenso zu enormen Veränderungen innerhalb des Hochschulwesens geführt. Diese veränderte Perspektive auf die Funktion, aber auch die Aufgaben der Hochschule wird in der internationalen Literatur seit geraumer Zeit thematisiert [3, 4] und hat jetzt auch den sächsischen Hochschulraum1 erreicht. Hier wurden in den vergangenen Jahren an den sächsischen Hochschulen die infrastrukturellen Voraussetzungen für den E-Learning-Einsatz – in Form von technischen Systemen und Unterstützungs-angeboten – geschaffen [5, 6]. Eine weitere Tendenz der Hochschulentwicklung ist die zunehmende Bedeutung der wissenschaftlichen Weiterbildung im Kontext des lebenslangen Lernens, ausgelöst durch veränderte wirtschaftliche und demographische Rahmenbedingungen, die stetig sinkende Halbwertzeit des Wissens und steigende Anforderungen von Unternehmen an hochqualifizierte, akademische Fachkräfte [7]. (...)

[pt] A pesquisa teve por objetivo descrever e analisar o processo de ensino-aprendizagem da linguagem audiovisual na escola, buscando identificar conhecimentos e habilidades desenvolvidas pelos estudantes nesse processo. Para isso, foram feitas observações das atividades realizadas em uma oficina de vídeo ministrada para alunos do segundo segmento do ensino fundamental em uma escola pública municipal do Rio de Janeiro, durante o ano de 2017. Para o registro das observações, utilizou-se diário de campo e gravações em áudio das aulas. Além disso, foi construído e utilizado um protocolo com indicadores de atitudes, conhecimentos e habilidades adquiridos pelos participantes das oficinas, em relação a: trabalho em equipe e realização/cumprimento/resolução de tarefas conjuntas, capacidade de empatia, planejamento de atividades/tarefas para médio e longo prazos, capacidade de argumentação e de escuta do outro, organização de tarefas em diferentes etapas, e transcodificação de linguagens. Também foram realizadas entrevistas semiestruturadas com o professor da oficina, outros professores da escola, a diretora e com os alunos participantes da oficina. Buscou-se, ainda, analisar a pedagogia audiovisual adotada pelo professor no processo de produção audiovisual investigado, identificando procedimentos e pressupostos teórico-metodológicos que a integram, à luz da literatura de referência sobre o tema. Nessa análise, a pesquisa tomou como referência duas vertentes teóricas que orientam processos pedagógicos de produção audiovisual na escola: teoria e prática de ensino de cinema e teoria e prática em mídia-educação. As perspectivas são compreendidas, aqui, como complementares para a produção audiovisual na escola, podendo ser acessadas pelos professores conforme seus objetivos. A pedagogia do professor parte da geração de ideias, escrita do roteiro, divisão de papéis e filmagens, sendo analisada como uma proposta mais próxima dos pressupostos da mídia-educação, ao tentar simular a criação de um filme. A análise de sua metodologia indica que o processo de escrita do roteiro propicia a criação coletiva e a expressão de ideias, atendendo, assim, aos objetivos do professor, porém, deixando de cumprir partes importantes para uma experiência com a produção de filmes na escola, como a análise e debates de filmes e a edição e apresentação do filme produzido pelo grupo. As habilidades sociocognitivas promovidas nessa oficina de vídeo foram: trabalho em equipe, empatia e capacidade de argumentação; as habilidades concernentes a planejamento e organização de tarefas e transcodificação de linguagens não foram verificadas nessa oficina, assim como habilidades relacionadas à produção audiovisual. Esses dados são relacionados à maior atenção à construção do roteiro, com pouco tempo dedicado às filmagens e visualização do material produzido. / [en] The aim of the research was to describe and analyze the teaching-learning process of the audiovisual language in the school, seeking to identify the knowledge and skills developed by the students in this process. For this, observations were made of the activities carried out in a video workshop given to students of the 2nd elementary school segment in a municipal public school in Rio de Janeiro, during the year 2017. In order to record the observations, field diary and audio recordings of classes. In addition, a protocol with indicators of attitudes, knowledge and skills acquired by workshop participants was constructed and used in relation to: teamwork and accomplishment/ fulfillment/ resolution of joint tasks, empathy capacity, activity/task planning for medium and long term, ability to argue and listen to the other, organization of tasks in different stages, and transcoding of languages. Semi-structured interviews were also conducted with the workshop teacher, other school teachers, the principal, and the students participating in the workshop. It was also sought to analyze the audiovisual pedagogy adopted by the teacher in the process of audiovisual production investigated, identifying procedures and theoretical and methodological assumptions that integrate it, in light of the reference literature on the subject. In this analysis, the research took as reference two theoretical aspects that guide pedagogical processes of audiovisual production in school: theory and practice of teaching cinema and theory and practice in media education. The perspectives are understood here as complementary to the audiovisual production in the school, and can be accessed by teachers according to their objectives. The pedagogy of the teacher starts with the generation of ideas, script writing, division of roles and filming, and is analyzed as a proposal closer to the assumptions of media education when trying to simulate the creation of a film. The analysis of its methodology indicates that the writing process of the script proposing collective creation and the expression of ideas, thus meeting the objectives of the teacher, but let himself fulfill important parts for an experience with the production of films in school, such as the analysis and discussions of films and the edition and presentation of the film produced by the group. Sociocognitive skills promoted in this video workshop were: teamwork, empathy and ability of arguments. The skills concerning the planning and organization of tasks and transcoding of languages were not verified in this workshop, as well as skills related to audiovisual production. These data are related to the greatest attention to the construction of the script, with a little time dedicated to the filming and visualization of the material produced.

Questa ricerca interdisciplinare prende atto delle visioni contrastanti all’interno della Media Literacy: da un lato quella utopica che individua nel progresso tecnologico l’alba di una nuova era per l’umanità, dall’altro l’approccio distopico preoccupato dalle potenziali derive conseguenti all’uso acritico e compulsivo dei dispositivi. Tale contrapposizione, sebbene con diverse sfumature, si riverbera nei vari ambiti educativi spesso impedendo la piena comprensione delle dinamiche della comunicazione contemporanea. La prospettiva antropocentrica che ispira l’intera trattazione valorizza i contributi non apodittici capaci di “dialogare”, passando dalla logica escludente dell’aut - aut a quella inclusiva dell’et - et. A partire da alcune significative acquisizioni delle Scienze Cognitive, delle Scienze Umane e dei Media Studies a cui sono dedicati i primi due capitoli, viene offerto un excursus nella literacy teso ad individuare piste pedagogiche praticabili nei diversi contesti, frutto della sperimentazione e della verifica sul campo riportate nella parte finale. Il lavoro intende dimostrare, non soltanto a livello empirico, che la Rete e la sua stessa orizzontalità possono e devono diventare paradigma operativo per un’azione educativa efficace in grado di superare visioni settoriali e semplificazioni, grazie ad un approccio multiprospettico incentrato sulla persona chiamata a “ri-conoscersi” per ripensare l’educazione nell’era digitale. / This interdisciplinary research notes the conflicting views within the Media Literacy: from one side the utopian one locating in technological progress the dawn of a new era for humanity and from the other the dystopian approach worried by potential drifts consequent to the uncritical and compulsive use of the devices. This conflict, although with different nuances, reverberates in the various educational environments often preventing the full understanding of the dynamics of contemporary communication. The anthropocentric perspective that inspires the whole discussion enhances non-dogmatic contributions able to "talk", passing from the exclusionary logic of the “aut – aut” to that inclusive “et – et”. Starting from some significant acquisitions of Cognitive Sciences, Human Sciences and Media Studies to which the first two chapters are dedicated, an excursus in literacy aimed at identifying educational tracks viable in different contexts, is offered as a result of experimentation and verification on field described in the final part. The work aims to demonstrate, not only empirically, that the Internet and its own horizontality can and should become operational paradigm for effective educational action able to overcome sectoral visions and simplifications, thanks to a multi-perspective approach centered on the person called to "re-cognize oneself" to rethink education in the digital age.