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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
431

Relações entre valores, sentido da vida e bem-estar subjetivo em membros de novas comunidades católicas / Relations between values, Meaning of Life and Subjective Wellbeing in members of New Catholics Communities

Aguiar, Andrei Alves de 21 December 2011 (has links)
Made available in DSpace on 2015-04-17T15:01:46Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 811624 bytes, checksum: 0b1cfc3d0a3c4eef86347a576e0bd115 (MD5) Previous issue date: 2011-12-21 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / The religiosity in general is still a core to the Brazilian culture, influencing their attitudes and behaviors.Even considering the importance of studying minority groups as important objects of research, the growth of some organizations, such as the "New Life and Alliance Catholic Communities", shows a shift in the religious experience of the contemporary world. Although there are many studies about human values, meaning of life and well-being, there are very few studies about the relationship of these constructs with the members of some religious institutions. The lack of studies in this area shows how significantly important is the research and analysis of this new social group, through the scientific view of what values are prevalent in those who participate of such institutions, and also to give attention to the level of well-being and sense of life of the people who live there. This study aimed to investigate the existential and value correlates of the participants of the New Catholic Communities present in the area of João Pessoa city. To this end, counted with the participation of 147 members of new communities in a convenience sample (not random). The ages of the participants ranged between 18 and 65 years (M = 29.31, DP = 10.89), most of the participants having completed high school (38.8%), most singles (60.5%) and women (63.9%). All were asked to fill the PIL Test scales (Purpose in Life), General Health Questionnaire 12, QVB and Basic Values Questionnaire, as well as the sociodemographic questionnaire. It was observed that the most important values on those organizations are the religiosity and obedience, and that the subfunctions were much more normative and interactive. It was also observed that members of the group "life community" give more importance to the value of obedience, when compared to members of the "alliance community" and that the men give more importance to the subfunction achievement than women. Depression was positively correlated with the subfunction experimentation, the anxiety was positively correlated with the subfunction existence, depression and anxiety where also positively correlated with the existential emptiness. On the other hand, the existential emptiness was negatively correlated with the fact that the member feel important to his community and the condition of having partner of the same community, which represents protection factors of subjective well-being . The results were analyzed in the light of human values and the theoretical perspective of Viktor Frankl. / A religiosidade de forma geral ainda se constitui um núcleo para a cultura brasileira, influenciando em suas atitudes e comportamentos. Mesmo considerando a importância do estudo de grupos minoritários como importantes objetos de pesquisa, o crescimento de algumas organizações, como as Novas Comunidades Católicas de Vida e Aliança , ilustra uma mudança na forma de vivenciar a religiosidade no mundo contemporâneo. Apesar de já existirem muitos estudos sobre a temática dos valores humanos, bem como sentido de vida e bem-estar, muito pouco se encontra sobre a relação desses construtos com membros de instituições religiosas. A ausência de estudos nesta área torna significativamente importante a investigação e análise desse novo grupo social, através da atenção científica sobre quais valores são predominantes naqueles que aderem a tais instituições, bem como dedicar tal atenção ao nível de bem-estar e sentido de vida nos sujeitos ali presentes. Dessa forma o presente trabalho teve como objetivo investigar os correlatos valorativos e existenciais dos participantes das Novas Comunidades Católicas presentes na grande João Pessoa-PB. Para tanto, contou-se com a participação de 147 integrantes das Novas Comunidades, em uma amostra de conveniência (nãoprobabilística). As idades dos participantes variaram entre 18 e 65 anos (M = 29,31, DP = 10,89), grande parte dos participantes possuindo o ensino médio completo (38,8%); a maioria solteiros (60,5%) e mulheres (63,9%). Todos foram solicitados a responderem às escalas PIL-Test (Purpose in Life), Questionário de Saúde Geral 12, QVB e o Questionário dos Valores Básicos, bem como ao questionário sociodemográfico. Observou-se que os valores mais importantes nessas organizações são religiosidade e obediência, e que foram mais presentes as subfunções normativa e interativa. Foi observado também que os membros do grupo comunidade de Vida dão mais importância ao valor obediência, quando comparados aos membros da "comunidade de aliança", e que os homens dão mais importância a valores da subfunção realização do que as mulheres. A depressão correlacionou-se positivamente com a subfunção experimentação; a ansiedade correlacionou-se positivamente com a subfunção existência; depressão e ansiedade correlacionaram-se, ainda, positivamente com o vazio existencial. Por outro lado, o vazio existencialcorrelacionou-se negativamente com o fato de o membro sentir-se importante para sua comunidade e com a condição de ter parceiro(a) fazendo parte da mesma comunidade, o que representou fatores de proteção do bem-estar subjetivo. Os resultados foram analisados à luz dos valores humanos e da perspectiva teórica de Viktor Frankl.
432

[en] THE PURPOSE OF JESUS PARABLES: AN EXEGETICAL STUDY OF MK 4,10-12 / [pt] O PROPÓSITO DAS PARÁBOLAS DE JESUS: UM ESTUDO EXEGÉTICO DE MC 4,10-12

DINIS MANUEL NHANGA MONA 10 October 2017 (has links)
[pt] O propósito das parábolas de Jesus, um estudo exegético de Mc 4,10-12. Esta pesquisa abordou o propósito do uso de parábolas nos ensinamento de Jesus, isto é, qual ou quais os motivos que levaram Jesus a usar parábolas em seus ensinamentos. Para alcançar os objetivos traçados, esta pesquisa combinou a metodologia da análise narrativa e análise retórica, considerando também os elementos históricos do texto. Com isto a exegese chegou a um resultado, apresentando outra possibilidade de interpretação da teoria sobre o ensino por parábolas expressa em Mc 4, 10-12. A pesquisa concluiu que na atual configuração há possibilidades de admitir que a perícope referida não afirma que Jesus ensinou por meio de parábolas para endurecer o coração de Seus ouvintes, e dificultar-lhes o acesso as coisas do Reino de Deus. Ao contrário disto a exegese concluiu que Jesus usou parábolas em Seus ensinamentos com o propósito de facilitar o processo de entendimento de todos que O ouviam, trazendo à compreensão as coisas do Reino de Deus através de uma linguagem que era familiar e natural aos Seus ouvintes. / [en] The purpose of Jesus parables, an exegetical study of Mk 4,10-12. This research survey the purpose of the use of parables in Jesus teachings, namely, what is or which are the reasons that led Jesus to use parables in his teachings. To achieve the goals outlined, this research combined narrative analysis and rhetorical analysis methodology, considering of historical elements of the text. Thereby the exegesis reached a result, bring up another interpretation possibility of theory about Jesus teaching by parables as it apear in Mk 4, 10-12. The research conclud that in current setting there is the possibility to acknowledge that the refered section of text does not state that Jesus taught by parables with the purpose of hardering hearts of his listeners, and to rise difficulties upon him in acessing of the things of the kingdom of God. Instead this exegesis conclude that Jesus used parables in his teachings with purpose to make easy the understanding process of all his listeners, bring up to the understanding the things of the kingdom of God through a language that was familiar and natural to his listeners.
433

The mandatory determination of the Corporate Purpose: An outdated rule / La determinación obligatoria del Objeto Social: Una regla anacrónica

Montoya Stahl, Alfonso, Loayza Jordán, Fernando 12 April 2018 (has links)
The authors discussed on the alleged utility as well as the drawbacks of the mandatory determination of corporate purpose. They analyze and criticize the required characteristics of the corporate purpose by the Peruvian corporate regulation as well as the alleged benefits of making mandatory its determination. The authors propose the elimination of the obligation to determine the corporate purpose in order to give corporations freedom to configure their economic activity without being limited by an outdated rule. / En el presente artículo, los autores discuten la presunta utilidad como inconvenientes de la obligación de determinar el objeto social. En ese sentido, se analiza las características exigidas al objeto social, como los supuestos beneficios que traería su regulación. Los autores proponen la eliminación de la obligación de determinar el objeto social a fin de permitir a las sociedades configurar libremente su actividad, sin verse limitadas por una norma rígida.
434

A mission and five commissions: a study of some aspects of the educational work of the American Zulu Mission, 1835-1910

George, Ambrose Cato January 1989 (has links)
This thesis examines the work of the American Zulu Mission in Natal from 1835 to 1910. Of the institutions controlled by this mission, the most famous was that known in the 20th Century as Adams College, named after one of the founders of the Natal work, Dr Newton Adams. Although other research work has been done on this institution and this mission in general, this thesis attempts to examine the work in the light of the mission's own view of its educational purpose and the expectations of the Colonial Government of what could be expected of missionary education. To meet this purpose particular stress was laid first on the actual development of the mission's educational institutions, especially when reports and letters assessed the aims of the developments and the ways in which these aims were being met. Secondly, the aims of missionary education were explained through five capital Colonial Government Commissions, which looked, in a number of different ways, at the current position and future of the Zulu peoples of Natal. These Commissions reported in 1846, 1852-1853, 1881-1882, 1892 and 1902. Two major findings emerge from the investigation. The first was lack of clarity, not only on the part of what the mission was trying to do, but also on what the Colonial Government expected it to do. To this absence of clarity must be added the continuous shortage of finance, the reluctance of the Zulu themselves to accept the combination of education (which they wanted) and conversion (of which they were often suspicious). In these circumstances, their slow progress of the 75 years from 1835 to 1910 becomes understandable. Had these years been the total extent of the mission' s contribution to Natal, there would be little justification for any extended investigation, or any reason behind the high prestige which the mission enjoyed. It is shown, however, that from 1902 onwards a new, more incisive and directional policy, especially on the question of education, came from the mission. This emerged particularly under the leadership of Le Roy, Principal from 1903 to 1925. The last part of this thesis assesses this new direction. The detailed investigation comes to an end at 1910 when with the creation of Union, an entirely new organisation and dispensation came into being. In the last years of Le Roy's principalship the promise of the period of 1902 to 1920 came to fruition and in the final chapter a brief summary of these developments are given
435

A ação retórica de resenhar na comunidade jornalística: um estudo dos propósitos comunicativos e da avaliação / The rhetoric action of book reviewing in the journalistic community: a study of communicative purposes and of the appraisal

Sousa, Socorro Cláudia Tavares de January 2009 (has links)
SOUSA, Socorro Cláudia Tavares de. A ação retórica de resenhar na comunidade jornalística: um estudo dos propósitos comunicativos e da avaliação. 2009. 344f. – Tese (Doutorado) – Universidade Federal do Ceará, Departamento de Letras Vernáculas, Programa de Pós-graduação em Linguística, Fortaleza (CE), 2009. / Submitted by Márcia Araújo (marcia_m_bezerra@yahoo.com.br) on 2014-08-25T17:10:13Z No. of bitstreams: 1 2009_tese_sctsousa.pdf: 2465855 bytes, checksum: b3cd9ee23bfc8348c7d181e1efc9433f (MD5) / Approved for entry into archive by Márcia Araújo(marcia_m_bezerra@yahoo.com.br) on 2014-08-25T17:27:40Z (GMT) No. of bitstreams: 1 2009_tese_sctsousa.pdf: 2465855 bytes, checksum: b3cd9ee23bfc8348c7d181e1efc9433f (MD5) / Made available in DSpace on 2014-08-25T17:27:40Z (GMT). No. of bitstreams: 1 2009_tese_sctsousa.pdf: 2465855 bytes, checksum: b3cd9ee23bfc8348c7d181e1efc9433f (MD5) Previous issue date: 2009 / Situated in the field of Text Linguistics, this study aims to discuss the overall relationship between genre,(specifically book reviews,) and community (specifically the journalistic one), throught the analysis of communicative purpose and appraisal categories. In order to achieve this objective, I used the theoretical background of Genre analysis theory (SWALES, 1990, 1992, 1993; BAKHTIN, 1990, 1997, 2002), Rhetorics (MILLER, 1994a, 1994b), the Appraisal system (MARTIN, 2003; MARTIN, WHITE, 2008), and of Pierre Bourdieu’s (1997, 2005) notion of field, related to the area of Sociology. On examining a total of 94 (ninety four) book reviews in Brazilian newspapers and magazines, 15 (fifteen) interviews with reviewers, and 06 (six) questionnaires applied to specialist readers, I first conducted quantitative and qualitative analyses, regarding the study of communicative purpose, and then a qualitative analysis, with regard to the study of appraisal. This theoretical and methodological development was carried out in three steps: preparing an outline for the notion of journalistic community, the identification of a rhetorical standard, heuristic in nature, and the description of a key for the appraisal patterns of the non-academic reviews. To produce the notion of the journalistic community I mobilized the specific conditions of the sphere of human activity, according to Bakhtin (1990, 1997, 2002), the centripetal and centrifugal forces of the rhetoric community, according to Miller (1994a, 1994b), the perceptible set of objectives and a selection of genres used in the discourse community, as suggested by Swales (1990, 1992, 1993), and the internal coertions and positions of the agents in the journalistic field, according to Bourdieu (1997, 2005). The study of the communicative purpose indicated the presence of specific purposes (“presenting the author” and “evaluating the author”), other than those usually conducted in academic book reviews. A set of specific rhetorical moves was also observed. The study of appraisal revealed a higher frequency of Appraisal of the book than of Judgement of the author, a low frequency of the category Affect, and manifestation of all the variables of the category Engagement. These results suggest that communicative purposes and appraisal in non-academic book reviews are affected by production conditions of the journalistic community. / O presente trabalho, que se insere na área da Lingüística de Texto, teve como objetivo geral discutir a relação gênero (resenha) e comunidade (jornalística) a partir da análise das categorias propósito comunicativo e avaliação. Para a realização deste objetivo, utilizamos o suporte teórico da área de Análise de Gêneros (SWALES, 1990, 1992, 1993; BAKHTIN, 1990, 1997, 2002), da Retórica (MILLER, 1994a, 1994b), do sistema da Avaliatividade (MARTIN, 2003; MARTIN, WHITE, 2008) e da noção de campo de Bourdieu (1997, 2005) que se insere na área da Sociologia. Mediante a análise de 94 (noventa e quatro) resenhas publicadas em jornais e revistas brasileiras, 15 (quinze) entrevistas com os resenhistas e 06 (seis) questionários com leitores especializados, realizamos uma pesquisa de natureza quantitativa e qualitativa no que concerne ao estudo do propósito comunicativo e qualitativa no que se refere ao estudo da avaliação. Esse empreendimento teórico-metodológico foi realizado em três etapas: a elaboração de um esboço para a noção de comunidade jornalística, a identificação de um padrão retórico, de natureza heurística, e a descrição de uma chave dos padrões avaliativos das resenhas não-acadêmicas. Para a construção da noção de comunidade jornalística mobilizamos as condições específicas da esfera de atividade humana, segundo a conceituação de Bakhtin (1990, 1997, 2002), as forças centrípetas e centrífugas da comunidade retórica, segundo o entendimento de Miller (1994a, 1994b), o conjunto perceptível de objetivos e uma seleção de gêneros utilizados pela comunidade discursiva, de acordo com a proposta de Swales (1990, 1992, 1993), as coerções internas e as posições das instituições e dos agentes no campo jornalístico definidos por Bourdieu (1997, 2005). O estudo do propósito comunicativo indicou a presença de propósitos específicos (“apresentar o autor” e “avaliar o autor”), além dos que são ordinariamente conduzidos em resenhas acadêmicas. Observamos tambem um conjunto de movimentos retóricos específicos. O estudo da avaliação revelou uma maior freqüência da Apreciação da obra do que Julgamento do autor, uma baixa freqüência da categoria Afeto e a realização de todas as variáveis da categoria Engajamento. Esses resultados nos permitem afirmar que os propósitos comunicativos e a avaliação em resenhas não-acadêmicas são afetados pelas condições de produção da comunidade jornalística.
436

Purpose-built accommodations: what attributes do students value more when choosing where to live?

Giannella, Marcela Gomes 10 January 2018 (has links)
Submitted by Marcela Giannella (marcelagian@hotmail.com) on 2018-02-23T18:56:29Z No. of bitstreams: 1 FinalThesis_MarcelaGiannella.pdf: 3026196 bytes, checksum: f83eebb4a8d5b527eefe2d0464237482 (MD5) / Approved for entry into archive by Josineide da Silva Santos Locatelli (josineide.locatelli@fgv.br) on 2018-02-23T19:49:23Z (GMT) No. of bitstreams: 1 FinalThesis_MarcelaGiannella.pdf: 3026196 bytes, checksum: f83eebb4a8d5b527eefe2d0464237482 (MD5) / Made available in DSpace on 2018-02-26T13:23:35Z (GMT). No. of bitstreams: 1 FinalThesis_MarcelaGiannella.pdf: 3026196 bytes, checksum: f83eebb4a8d5b527eefe2d0464237482 (MD5) Previous issue date: 2018-01-10 / This research reveals what attributes and services student housings and purpose-built accommodations provide their target groups with. It analyzes not only the developing and growing student housing market in Brazil but also its trends with the goal of establishing which characteristics students from four specific private institutions (FGV-Eaesp, FAAP, Mackenzie and PUC) value more when choosing their accommodation. By studying what is a student housing and offered attributes, analyzing benchmarks, competitors and market tendencies, one was able to gather information that allowed to define what aspects are considered a priority during a renting decision making process. The qualitative and quantitative field researches enhanced the analysis by distinguishing what is of basic provision and what adds value to the business as well. The expected result of this study is to provide the real estate company which will develop the purpose-built residency for students with their target group profile and preferences, linking the findings from the carried research to the academic information on the subject and the market assessment of the sector. / Este estudo revela os atributos, serviços e espaços tanto moradias genéricas onde estudantes podem morar quanto residências feitas especialmente para estudantes, oferecem ao seu público-alvo. Analisa o mercado em desenvolvimento e crescente de residências estudantis no Brasil assim como as tendências com o objetivo de estabelecer quais características estudantes de quatro instituições privadas especificas (FGV-Eaesp, FAAP, Mackenzie e PUC) são mais valorizadas quando escolhem suas moradias. Através da análise do que compõe uma residência estudantil e suas características, a analise de benchmark e das tendências de mercado, é possível angariar informações as quais, junto com as pesquisas qualitativa e quantitativa, permitem a definição de quais aspectos são considerados prioridade durante o processo de decisão de qual acomodação alugar – o que é deve ser serviço de provisão básico e o que adiciona valor à acomodação quando oferecido à parte também. O resultado esperado deste estudo é prover à empresa construtora a qual desenvolverá a residência com propósito único de atender estudantes o perfil do seu público-alvo e suas preferências, ligando as descobertas feitas com as pesquisas à informação contida em estudos acadêmicos sobre o assunto e na análise de mercado realizada.
437

Maintaining systems-of-systems fit-for-purpose : a technique exploiting material, energy and information source, sink and bearer analysis

Hinsley, Steven W. January 2017 (has links)
Across many domains, systems suppliers are challenged by the complexity of their systems and the speed at which their systems must be changed in order to meet the needs of customers or the societies which the systems support. Stakeholder needs are ever more complex: appearing, disappearing, changing and interacting faster than solutions able to address them can be instantiated. Similarly, the systems themselves continually change as a result of both external and internal influences, such as damage, changing environment, upgrades, reconfiguration, replacement, etc. In the event of situations unforeseen at design time, personnel (for example maintainers or operators) close to the point of employment may have to modify systems in response to the evolving situation, and to do this in a timely manner so that the system and/or System-of-Systems (SoS: a set of systems that have to interoperate) can achieve their aims. This research was motivated by the problem of designing-in re-configurability to the constituent systems of a SoS to enable the SoS and its systems to effectively and efficiently counter the effects of unforeseen events that adversely affect fitness-for purpose whilst operational. This research shows that a SoS does not achieve or maintain fitness-for-purpose because it cannot implement the correct, timely and complete transfer of Material, Energy and Information (MEI) between its constituents and with its external environment that is necessary to achieve a desired outcome; i.e. the purpose.
438

Wenslikheid van geregtelike beheer oor die werksaamhede van staatsdepartemente met besondere verwysing na die Departement van Binnelandse Sake

Van Heerden, Michael, 1953- 06 1900 (has links)
Text in Afrikaans / Die studie is onderneem om die wenslikheid van geregtelike beheer wat die Hooggeregshof van Suid-Afrika oor die werksaamhede van staatsdepartemente uitoefen te bepaal. Daar word na die funksies van die Departement van Binnelandse Sake verwys ten einde bepaalde werksaamhede van daardie Departement as voorbeeld te laat dien in die beantwoording van bogestelde vraag. Ter aanvang word voor-unie regeringinstellings en -openbare dienste, die ontstaan van Suid-Afrikaanse staatsdepartemente en die doelgerigtheid van open bare dienste beskryf. Daarna word die wyses waarop beheer oor die werksaamhede van 'n staatsdepartement asook hoe beheer in 'n departement uitgeoefen word, uiteengesit. Nadat die doeltreffendheid en effektiwiteit van bestaande beheer ontleed, en die beheer wat die Hooggeregshof uitoefen van die van ander beheerinstellings onderskei word, word geregtelike beheer en statutere beperkings daarop beskryf. Die studie strek oor 'n tydperk wat eindig op 27 April 1994. Daar is bevind dat geregtelike beheer afsonderlik of tesame met ander wyses van beheer, en sander statutere beperkings daarop, uitgeoefen behoort te word. / The study was undertaken to determine the desirability of judicial control which the Supreme Court of South Africa exercises over the activities of state departments. The functions of the Department of Home Affairs are referred to in order that particular activities of that Department may serve as an example when answering the above-stated question. Initially, government institutions and public services prior to union, the origin of South African state departments and the purpose of public services are described. Thereafter the modes by which control is exercised over the activities of a state department and how control is exercised in a department, are set out. After an analysis of the efficiency and effectiveness of existing control, and the control exercised by the Supreme Court is distinguished from that of other controlling institutions, judicial control and statutory limitations thereon are described. The study covers a period ending on 27 April 1994. It is found that judicial control should be exercised separately or in conjunction with other modes of control, and without statutory limitations. / Public Administration and Management / M.A. (Publieke Administrasie)
439

The nature of association and dissociation for common purpose liability

Makiwane, Paterson Nkosemntu 11 1900 (has links)
Since the pre-requisites for common-purpose liability where there was no prior agreement were laid down in S V Mgedezi 1989 (1) SA 687 (A), the appellate division has moved to resolve related controversial issues. These include the question whether a joiner-in is a perpetrator or accomplice, and whether he should be convicted of murder or attempted murder. It is the question of dissociation which has remained elusive. Courts accept that a person should only be criminally liable when his dissociation from a common purpose takes place after the commencement of execution stage is reached. My submission is that whether one dissociates himself should be a question of fact, to be determined according to the circumstances of each case. Such determination should pay close attention to the doctrine of proximity. Where a person played a minor role, or acted under the influence of a dominant partner, this should be reflected in the punishment imposed. / Criminal and Procedural Law / LL.M. (Criminal & Procedural Law)
440

Uma colônia de gêneros anúncios

Lopes, Ana Keyla Carmo January 2008 (has links)
LOPES, Ana Keyla Carmo. Uma colônia de gêneros anúncios. 2008. 181f. Dissertação (Mestrado em Linguistica) – Universidade Federal do Ceará, Departamento de Letras Vernaculas, Programa de Pós-Graduação em Linguística, Fortaleza-CE, 2008. / Submitted by nazareno mesquita (nazagon36@yahoo.com.br) on 2012-06-21T14:01:32Z No. of bitstreams: 1 2008_diss_AKCLopes.pdf: 3078315 bytes, checksum: a3d785a28d3e55cba38ccf2bf1722ed3 (MD5) / Approved for entry into archive by Maria Josineide Góis(josineide@ufc.br) on 2012-06-21T15:42:14Z (GMT) No. of bitstreams: 1 2008_diss_AKCLopes.pdf: 3078315 bytes, checksum: a3d785a28d3e55cba38ccf2bf1722ed3 (MD5) / Made available in DSpace on 2012-06-21T15:42:14Z (GMT). No. of bitstreams: 1 2008_diss_AKCLopes.pdf: 3078315 bytes, checksum: a3d785a28d3e55cba38ccf2bf1722ed3 (MD5) Previous issue date: 2008 / This research aims at investigating a possible advertisements genres colony through the analyses of communicative purpose, supports and styles categories. In order to characterize the colony under analysis, I adopt Bhatia‟s theoretical and methodological proposal (1993; 2004). I also followed Bakhtin‟s ([1953] 2000), Carvalho‟s (1996), Marcuschi‟s (2003), Askehave & Swales‟s (2001) and Swales‟s (2004) conceptions, to further the development of this investigation. In order to carry out this research, a corpus composed by 72 printed texts was collected which is so distributed: 15 institutional advertisements, 15 classified advertisements, 12 funeral notes, 15 publicity advertisements and 15 publicity reviews. The adoption of Bhatia‟s (1993; 2004) methodology, and the analyses criteria, represented by the communicative purpose, supports and styles categories, has made possible the understanding of the advertisements genres colony phenomenon in which texts maintain a similarity/distinction relationship. On the basis of the mentioned criteria, and, in order to verify if they were part of the genres colony under analysis, nine text types were analysed. These were as follows: 1. publicity advertisements (from magazines), 2. publicity advertisements (from folders), 3. publicity advertisements (from outdoors), 4. institutional advertisements (from magazines), 5. institutional advertisements (from folders), 6. institutional advertisements (from outdoors), 7. funeral advertisements (from newspapers), 8. classified advertisements (from newspapers), 9. publicity reviews (from magazines). As a result of the analysis, the following advertisements genres were identified: publicity advertisement, classified advertisement, funeral advertisement and institutional advertisement. Finally, I opt not to close the advertisements genres colony and suggest its expansion. / Esta pesquisa pretende investigar uma possível colônia de gêneros anúncios, através da análise das categorias propósitos comunicativos, suportes e estilo. Adotamos a proposta teórico-metodológica de Bhatia (1993; 2004), para a caracterização da colônia em estudo. Seguimos também as concepções de Bakhtin ([1953] 2000), Carvalho (1996), Marcuschi (2003), Askehave & Swales (2001) e Swales (2004), para o desenvolvimento desta investigação. Para a realização da pesquisa, coletamos um corpus, composto por 72 textos impressos, assim distribuídos: 15 anúncios institucionais, 15 anúncios classificados, 12 anúncios fúnebres, 15 anúncios publicitários e 15 resenhas publicitárias. A metodologia, adotada de Bhatia (1993; 2004), e os critérios de análise, representados pelas categorias propósitos comunicativos, suportes e estilo, possibilitaram a compreensão do fenômeno da colônia de gêneros anúncios cujos textos mantêm uma relação de distinção e semelhança. Inicialmente, investigamos “nove” textos: 1. anúncio publicitário (de revista), 2. anúncio publicitário (de folder), 3. anúncio publicitário (de outdoor), 4. anúncio institucional (de revista), 5. anúncio institucional (de folder), 6. anúncio institucional (de outdoor), 7. anúncio fúnebre (de jornal), 8. anúncio classificado (de jornal), 9. resenha publicitária (de revista). Como resultado da análise, identificamos os gêneros anúncios seguintes: anúncio publicitário, anúncio classificado, anúncio fúnebre e anúncio institucional. Em suma, não fechamos a colônia de gêneros anúncios e sugerimos a ampliação dessa colônia.

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