本文設定出三個研究目的 1.觀點建構：為了重新評估新聞敘事的生產與接受過程，我們基於社會真實建構論與James Carey所說的「溝通之儀式觀點」，進而提出敘事表演論，即敘事正是儀式表演。這裡，本文基於「社會空間一劇場空間－文本空間」的類比，進而主張敘事表演的背後程式和社會結構的運作邏輯密切有關。 2.理論建構：為了有系統性的探討整場敘事表演所展現的意義，同時提高閱聽眾的「批判的語言警覺性」，本文按照四個表演構成因素之間的關係網，區分了三種意義場域：「人際意義」(言者一聽者)、「理念意義」(故事主角)、「文本意義」 (舞臺場景工程)。據此，本文分別建構具體的理論工具箱，以期不但識別出文本上的微觀物理線索，即語法證據一如「語態」、「詞彙語域」、「社會行動詞」、「言說標誌詞」等；且進而尋繹出敘事所努力完成的意義網路和意象建構，即語用途徑－如「直示中心轉換模式」、「敘事轉換模式」、「引語文體」等。 3.實際應用：使用該語言工具箱來實際分析新聞範例－ 「97年台電核廢料案」，探討台/韓新聞媒體針對同一個社會事件，運用怎樣的象徵資源，如何再現言者對該議題的觀點位置，如何設定故事主角的形象與理念，又如何實現其報導內容的連貫性與事實性。對此，本文再細分成底下主要問題：(1)言者的觀點立場透過怎樣的語言用法和策略裝置展現在敘事新聞中？；(2)針對同一個故事，台/韓兩方的新聞版本所再現的理念圖像有什麼異同？；(3)針對同一個故事，台/韓雙方的新聞版本如何重說以塑造出敘事流程的一致方向？ / Is the press news a mirror of reality or constructed reality? In this debating epistemological approaches, we are based on latter as well as on the perspectives of “narrative as ritual performance” ,which is in the contextual mood of textual-oriented critical discourse analysis. From the view of media function of ‘reality-definition’, and also with socio-cultural anthropological perspectives, we are assumes that news is not reality itself and not information transfer too, but socially constructed multiple realities through social interaction on a ‘stage’ by various social actors as performers, either they are on ‘frontstage’ or ‘backstage’. In other words, in this study we attempt to reintroduce performative model into the discourse-textual analysis in media studies, and therefore propose that news is a mediated collective ritual performance in which we are both a performer and a participant, who have function of the “double subjectivity” in the context of news making and its reading. This study essentially also have a basic concern with the cultivation of what Fairclough called ‘critical language awareness’, in other to reflectively reconsider the problems of ethnocentrism and the webs of power-knowledge which can be inscribed in the form and content of ritual performance. And now, what is “narrative performance”? Based on Victor Turner‘s notion of performance, i.e. the processual sense of ‘bringing to completion’ or ‘accomplishing’, this study further defines narrative performance as those two connotations: generally speaking, it means “ritual performance of telling-stories in everyday life” and then specifically speaking, it means “all written text or printed text displaying dramatic formats ” which not only represents our interpretation of what is social reality, but also continually performing and reconstructing our collective consensus and affective memories of the historical culture including the context of “here-and-now”. What we want to do in this paper is to articulate and demonstrate the correspondence between social space and textual space which is based upon the analogies of “life-as-theatre” and “symbolic interaction-as-drama performing”. News narrative result of journalist’s convention, their sociocultural context, and the routinalized reporting practice. Through this study, we believe, it would provide a sort of alternative perspective and a set of useful metaphor for searching out new methodological directions in the fields of communication and mass media studies. The main object of this case study is to analyze the narrative structure of the press news on “the issue of Taiwan nuclear waste”, in other to identify the function of reality construction of a ritualized press performance as well as to show the process of image construction which is represented in the textual context of time-space. More specifically four research questions are raised. First, How we should rethink and reevaluate the process and significance of news-making? Second, How does teller‘s position represent in the news narrative by the use of what sorts of language-uses and tactic device? Three sub-questions as follows: a. How dose teller highlight “we-oriented” view points in the news reporting? b. How dose teller dissimulate “they-oriented” view points in the news reporting? c. How dose teller purposefully persuade the audience to be oriented and attached to the story-teller owns attitudinal position? Third, In relation to the given same social events, what is the distinctive differences of ideational pictures re-presented between Taiwan and Korean version of news story? Forth, In relation to a original newspaper article, how Taiwan and Korean press distinctively retelling or re-performing the story to be construct the thematic coherence of narrative flows ? In other to give answers to these practical questions, this study collected articles of Korean newspaper ‘Joongang Ilbo’ and Taiwan’s ‘United Daily’ and ‘China Times’, each dealing with the case of ‘nuclear waste’ which have drawn a firestorm from South Korea after Taiwan and North Korea had made the Jan. 11, 1997 deal of nuclear waste. To analysis these news articles, this study systemically build a set of analysis methods and several types of research-tools focusing on three categories of meaning-field, that is, fields of interpersonal meaning, ideational meaning, and textual meaning. Interpersonal meaning field including two types of tool or cues, that is “modality” and “deixis” by which to explore the process of image constructing of teller-audience nexus on backstage；in the filed of ideational meaning, there are three tools, that is “registers of lexical categorization”, “social-action-verbs”, and “modes of narrative transposition ” by which to investigate the process of image construction of social actors staged-on；and the textual meaning field mainly based on “discourse marker” and “speech genre(as quotation)” by which to demonstrate the thematic coherence in the semantic and pragmatic levels embodied by the operations of symbolic selection and composition of narrative devices. The above methodological approaches can be illustrated as follows: ┌───────┬──────┬───────┬──────────┬─────────┐ │Meaning-Field │Focus │Relation-Web │Image-Construction │Language-use-Cues │ │ │ │ │ │ │ ├───────┼──────┼───────┼──────────┼─────────┤ │Interpersonal │enonciative │enonciative │teller and listener │modalities deixis │ │ │event │context │ │ │ ├───────┼──────┼───────┼──────────┼─────────┤ │Ideational │episodic │representation│story actor’s │lexical registers │ │ │event │of 'people- │social action │social-action- │ │ │ │world' │ │verbs modes of │ │ │ │relations │ │narrative │ │ │ │ │ │transposition │ ├───────┼──────┼───────┼──────────┼─────────┤ │Textual │symbolic │thematic │selection and │discourse markers │ │ │textualizing│coherence │composition of │speech genres │ │ │ │ │narrative devices │ │ └───────┴──────┴───────┴──────────┴─────────┘ Major conclusion of the study: For the research question 2, we found that teller’s view position was demonstrated in those ‘deictic centers’ as like ‘WHO’, ‘WHEN-WHERE’, and ‘WHAT’ , which served as a sort of mechanism making a tragic spectacle, in other to set up the sympathetic involvement toward “Mr. Yan” as a hero as well as the resentment toward “Taiwan authority” as an antagonist, which is assume to be generated from the imagined domain of Korean audiences. More importantly, we further found that the three types of tactic devices of persuasiveness used by Korean teller which is this: a. to show concrete evidence including critical witness as a vivid symptoms on the could-be-impacts of pollution crisis；b. to evoke universal sense of moral justice；c. to support the technique of punishment. For research question 3, we found that Korean and Taiwan news articles not only shown the differences of representational orders on the ideational picture of the case of Taiwan nuclear waste, but also it supported the fact that, as Mary Douglas argued, ‘ritual of social hygiene’ would be performed when a social communities faced the pollution problems to solves, in order to manages the crisis through mobilizing a sorts of symbolic capitals available to use. we show first that the dominant value of Korean domains on the news issues are standard aggressive patterns of “the program of the witch-hunting” which is based on the ethical politics of environmental protection and the justice of human rights；and second that, compared with the Korean domain’s, Taiwan news narrative demonstrated the distinctive representational order, i.e. “the program of consolation” which is based on lawful and economic ways of thinking. For research question 4, we found that Korean and Taiwan news reporting did not have a distinctive characteristics in the ways of using ‘discourse markers’ to construct local coherence of narrative flow, because both of they are follow basic conventional norms of news writing just as . But, in the other hand, from the aspects of ‘speech genre’, we found that there are differences in the ways of quotation, Korean teller is favor to use ‘free direct speech’ with a discriminating reporting verbs by which highlight the negative aspects of the deal, While on the contrary, Taiwan teller is favored to use ‘indirect speech’ and with a neutral reporting verbs by whichrean teller is favor to use ‘free direct speech’ with a discriminating reporting verbs by which highlight the negative aspects of the deal, while on the contrary, Taiwan teller is favored to use 'indirect speech' and with a neutral reporting verbs by which selecting the good ones and dismilating the negative aspects of the deal.

My research studies immigrants’ learning experiences as socially organized practices. Informed by the sociocultural approach of learning and institutional ethnography, I treat learning as a material and relational phenomenon. I start by examining how fourteen Chinese immigrants learn to fit into the engineering market in Canada. I then trace the social discourses and relations that shape immigrants’ learning experiences, particularly their changing perceptions and practices and personal and professional investments. I contend that immigrants’ learning is produced through social processes of differentiation that naturalize immigrants as a secondary labour pool, which is dismissible and desirable at the same time. My investigation unfolds around four areas of learning. The first is related to immigrants’ self-marketing practices. I show that core to immigrants’ marketing strategies is to speak to the skill discourse or employers’ skill expectations at the “right” time and place. The skill discourse, I argue, is culturally-charged and class-based. It cloaks a complex of hiring relations where “skill” is discursively constructed and differentially invoked to preserve the privilege and power of the dominant group. The second area is immigrants’ work-related learning. I find that workplace training is part of the corporate agenda to organize work and manage workers. Amid this picture, workers’ opportunity to access corporate sponsorship for professional development is contingent on their membership within the engineering community. To expand their professional space, the immigrants resorted to learning and consolidating their knowledge in codes and standards, which serve as a textual organizer of engineering work. The third area is related to workplace communication. My participants reported an individualistic communication ‘culture’, which celebrates individual excellence and discourages close interpersonal relations. Such a perception, I argue, obscures the gender, race and class relations that privilege white and male power. It also leaves out the organizational relations, such as the project-based deployment of the engineering workforce that perpetuate individualistic communicative practices. My last area of investigation focuses on immigrants’ efforts to acquire Canadian credentials and professional licence. Their heavy learning loads direct my attention to the ideological and administrative licensure practices that valorize Canadian credentials and certificates to the exclusion of others.

My research studies immigrants’ learning experiences as socially organized practices. Informed by the sociocultural approach of learning and institutional ethnography, I treat learning as a material and relational phenomenon. I start by examining how fourteen Chinese immigrants learn to fit into the engineering market in Canada. I then trace the social discourses and relations that shape immigrants’ learning experiences, particularly their changing perceptions and practices and personal and professional investments. I contend that immigrants’ learning is produced through social processes of differentiation that naturalize immigrants as a secondary labour pool, which is dismissible and desirable at the same time. My investigation unfolds around four areas of learning. The first is related to immigrants’ self-marketing practices. I show that core to immigrants’ marketing strategies is to speak to the skill discourse or employers’ skill expectations at the “right” time and place. The skill discourse, I argue, is culturally-charged and class-based. It cloaks a complex of hiring relations where “skill” is discursively constructed and differentially invoked to preserve the privilege and power of the dominant group. The second area is immigrants’ work-related learning. I find that workplace training is part of the corporate agenda to organize work and manage workers. Amid this picture, workers’ opportunity to access corporate sponsorship for professional development is contingent on their membership within the engineering community. To expand their professional space, the immigrants resorted to learning and consolidating their knowledge in codes and standards, which serve as a textual organizer of engineering work. The third area is related to workplace communication. My participants reported an individualistic communication ‘culture’, which celebrates individual excellence and discourages close interpersonal relations. Such a perception, I argue, obscures the gender, race and class relations that privilege white and male power. It also leaves out the organizational relations, such as the project-based deployment of the engineering workforce that perpetuate individualistic communicative practices. My last area of investigation focuses on immigrants’ efforts to acquire Canadian credentials and professional licence. Their heavy learning loads direct my attention to the ideological and administrative licensure practices that valorize Canadian credentials and certificates to the exclusion of others.

The purpose of this study is to examine young adults', 18-19 years old, attitudes towards corporal punishment and with the help of social constructionism, grid-group theory and relevant concepts analyze the results and compare it with previous research. The research questions introduce various factors such as gender, origin and personal experiences of corporal punishment that may affect the attitudes. In order to fulfill the purpose and answer the research questions, a quantitative research method has been selected. There was 118 participants in the survey. The study was conducted by means of surveys in high schools in Örebro. Social constructionism made us realize how the community, perceptions and expectations might influence attitudes. Grid-group theory gave us an insight into how different family structures may explain why attitudes toward corporal punishment of children differ between individuals. One of the conclusions of this study is that the long-term trend of decreasing positive attitudes toward corporal punishment seems to continue. Results show that all of 41, 2% of young adults in our study, with parents born outside the Nordic countries, have been subjected to corporal punishment. Personal experiences and parents' origin has been shown to have effects on attitudes towards corporal punishment. Different family structures and attitudes towards child rearing may be important to understand and take into consideration in social work. The study shows that corporal punishment still exists, which makes the topic worth of attention and we recommend it to be studied further.

La délinquance juvénile a été souvent dépeinte de façon globale sans distinction de genre, ou encore, elle fut décrite principalement chez les garçons. Constater la faible représentation des adolescentes prises en charge en vertu de la Loi sur le système de justice pénale pour adolescents, comparativement aux garçons, conduit vers diverses explications. Certaines mettent l’accent sur la personne, arguant que la délinquance des filles est différente de celle des garçons, moins fréquente et surtout moins violente. D’autres mettent l’accent sur le traitement des instances judiciaires qu’on dit protectionniste vis-à-vis des filles, ce qui fait qu’on les dirige plutôt vers le système de Protection de la jeunesse pour troubles de comportement. Devant cette divergence d’explication, nous avons cherché à comprendre si la faible représentation des filles dans le système de justice pénale pour adolescent est due aux comportements des adolescents en tant que tels, ou à la manière dont leurs comportements sont perçus et gérés par les intervenants oeuvrant auprès de ces jeunes impliqués dans des situations-problèmes, lesquelles sont susceptibles ou non, d’être judiciarisées. Notre étude pose un regard sur l’enclenchement du processus judiciaire auquel des adolescents se trouvent confrontés, c’est-à-dire leur arrestation ou leur signalement à une instance officielle, sous l’angle de la représentation sociale des jeunes par les intervenants. Pour ce faire, nous avons rencontré des intervenants du milieu scolaire, puisque l’école se situe au deuxième rang des signalants vers le système de prise en charge des adolescents en difficulté, après les parents. Nous leur avons présenté des cas-types, sous forme de vignettes, visant à saisir leurs perceptions et réactions vis-à-vis des situations-problèmes impliquant des adolescentes et des adolescents, en souhaitant déterminer si celles-ci varient en fonction du genre. Bien qu’en théorie la vision des interviewés quant à la délinquance juvénile soit assez uniforme, et ce, peu importe le sexe du délinquant, nos résultats montrent qu’en pratique, il y a un double standard. Ainsi, si les règles sont conçues pour tous et les conséquences de leur non-respect doivent en principe s’appliquer également sans distinction, lorsqu’il s’agit d’intervenir, les interviewés conviennent que leur approche diffère selon qu’ils aient affaire à une fille ou à un garçon. Par ailleurs, ils déplorent le manque criant de ressources et questionnent la volonté de certains parents de contribuer à la réussite scolaire de leur enfant. Ultimement, ils remettent en cause, dans une large mesure, le système éducatif québécois. En tant qu’acteurs sociaux, les intervenants ont le pouvoir de faire valoir leur point de vue. L’analyse de ce point de vue, dans le cadre de notre mémoire, montre l’importance de leur rôle dans le parcours des adolescents, garçons et filles, plus spécialement lorsque ceux-ci se trouvent impliqués dans des situations-problèmes. / Juvenile delinquency has often been described in a global way, without any distinction regarding the gender, or it has been described mainly regarding teenage boys. The fact that there is a low representation of teenage girls taken in charge according to the Youth Criminal Justice Act, compared to teenage boys, leads to several explanations. Some, focusing on the individual aspects, point out that girl delinquency is different, less frequent and especially less violent. Others are pointing out how protectionist the judicial proceedings are towards girls, which leads them to be referred mostly to child protection for behaviour disorders. Considering this difference in the explanations, we wanted to understand if the low representation of girls in the youth criminal justice system was due to teenage behaviour itself, or to the way behaviours were perceived and dealt with by the interveners working with these teenagers involved in problemsituations, which could possibly be subject, or not, to judicial control. Our study looks at the start of the judicial process which teenagers must face, meaning their arrest or their reporting to an official organization, from the point of view of the interveners and how they perceive the teenagers. In order to do this, we have met school interveners, because schools are ranked second after the parents for referring teenagers to the system that will take charge of them. We have presented them with test cases in order to have their perceptions and reactions concerning problematic situations involving teenage girls and boys, aiming to determine if it would vary according to the gender. Even if in theory the vision of the interviewed persons concerning juvenile delinquency is somewhat uniform, regardless of the offender’s sex, our results show that in practice, there is a double standard. Therefore, if the rules are made for all and the consequences of not obeying them are equal without gender distinction, when it comes to the way they act on it, interveners agree that their approach is different if they are dealing with a girl or a boy. Incidentally, they are concerned about the critical lack of resources and question the will of some parents to assist their kids towards school success. Ultimately, they are substantially questioning Quebec’s educational system. As social stakeholders, interveners have some power to promote their point of view. The analysis of this point of view in the framework of our thesis, shows the importance of their role in the path of the teenagers, boys and girls, especially when they are involved in problematic situations.

This dissertation of limited scope explored via a qualitative reflective approach how pastoral therapy and care practices contributed to workplace transformation and ethics at a factory that had to be restored to profitability. In Chapter 1, the study's research curiosity questions how pastoral therapy and care practices could inform business in its resistance of workplace trauma and injustice. The epistemology of contextual theology and social constructionism is reviewed in Chapter 2 in its support of the research. Themes and ideas such as; participatory ethical care, ethics, the prophetic role, narratives, workplace culture, witnessing and participant awareness and empowerment are applied to workplace culture transformation. Chapter 3 explores the factory's dominant story of low morale, financial loss and feelings of no hope for the future in context of discourses of capitalism. In resistance to the dominant story, Chapter 4 focuses on practices and experiences that supported the factory's alternative story and Chapter 5 reviews the factory's alternative story in context of purposeful transformation practice. Chapter 6 concludes the study by reflecting on the research curiosity, the research aims and the researcher's development. / Philosophy, Practical and Systematic Theology / M. Th ((Specialising Past Therapy) Practical Theology)

Cette thèse a pour objectif de mieux comprendre les états émotionnels des enseignants d’E.P français et catalans et leurs modalités d’expression en situation de classe. Les participants ont été filmés en situation réelle d’enseignement durant 10 séances, puis des entretiens ont effectués immédiatement après la leçon pour recueillir les mesures des intensités d’état de colère et leurs verbalisations. Ces données ont d’abord permis l’élaboration de 144 fiches illustratives faisant référence à leurs états émotionnels, aux éléments signifiants du contexte, à leur manière de faire face, et à leurs justifications. Cellesci ont ensuite été analysées au travers d’un traitement mixte. Les résultats ont indiqué des différences entre les enseignants français et catalans, liées à la fois aux normes culturelles et à leur expérience. Les analyses qualitatives et quantitatives ont porté sur : (1) les types de provocations d’élèves (niveau d’organisation des règles transgressées, intensités générées chez les enseignants, caractère sexué), (2) les états de colère (intensité, travail émotionnel), (3) les modalités d’expression (colère « In », « Out », « contrôlée »), et (4) les variables situationnelles expliquant la variabilité des intensités (degré du dommage, caractère volontaire). Les spécificités supposées de la relation professeur-élèves en éducation physique et les caractéristiques de contexte des écoles classées en éducation prioritaire sont discutées au regard des résultats / The main objective of this doctoral dissertation was to understand in greater details the emotional states in french and catalan physical education teachers, and to see how they might express it when the perceived student misbehavior. Teachers have been videotaped when interacting with the students in classroom during 10 lessons. We further evaluated the intensity of the emotional states and recorded the participants’ comments during retrospective interviews. These data led to the elaboration of 144 briefs representative descriptions referring to their emotional states, the significant characteristics of the context, the way to react, and their justifications. Furthermore, these data were analysed using mixed methodology. Overall, he results provided evidence of group differences, probably due to cultural norms and expertise. Qualitative and quantitative analyses qere carried out to determine (1) the student’smisbehaviors (level of organization, intensity of the teacher’s emotional state, gender), (2) emotional states (intensity, emotional work), (3) the way to express it (anger “In”, “out”, “control”), and (4) situational variables predicting the variability of the intensity (degree of damage, volunteer characteristics). The specificity of the relationship between teachers and students in physical education and school context caracterics in priority areas is specifically discussed

Made available in DSpace on 2010-04-20T20:13:38Z (GMT). No. of bitstreams: 1 72060100767.pdf: 19130417 bytes, checksum: 3b0ec0e539724d82b6f606ce6ddd6a9e (MD5) Previous issue date: 2010-02-25T00:00:00Z / O presente estudo procura compreender como vem se dando a construção social de mercados envolvendo a caprinovinocultura nos estados do Rio Grande do Norte, Paraíba e Ceará e de que forma esse processo incide sobre temas como pobreza e desenvolvimento, tomando como estudos de caso três experiências em curso nos municípios de Mossoró (RN), Cabaceiras (PB) e Tejuçuoca (CE). A criação de caprinos e ovinos remonta à chegada dos portugueses no século XVI, sendo que a forma tradicional de criação e a piora genética de boa parte desses animais a torna pouco produtiva em termos econômicos. Em comparação aos bovinos, cuja criação na região ligar-se-ia historicamente a status social, esses animais são vistos de maneira inferiorizada. Pragmaticamente, no entanto, essa hierarquização é contraditória na medida em que a criação desses animais é mais adaptada às condições do Semi-árido. Uma cultura de resistência incide sobre o potencial econômico da caprinovinocultura na região, sendo confrontada por uma “rede de entusiastas” formada por agentes-chave ligados a um conjunto de instituições. Diagnosticando aspectos mercadológicos favoráveis, esses atores são fiéis à causa da difusão de técnicas apropriadas de criação aos pequenos agricultores familiares para que estes alcancem melhores condições de vida. Além deles, o governo federal, por meio do Programa de Aquisição de Alimentos (PAA), em parceria com alguns estados, desenvolve Programas do Leite, política pública que visa garantir mercados para os produtos da agricultura familiar e segurança alimentar para os beneficiários do Fome Zero. Nesse processo induzido, um novo arranjo vem aliando tradição e vocação regional com inovação e inclusão social produtiva de parcelas pobres da população. Entre outras constatações, entende-se que a construção de mercados socialmente orientados venha promovendo reestruturação de laços e vínculos sociais, ampliando o rol de relações a que os indivíduos se submetiam anteriormente à vivência dessas práticas. / The present study aims at understanding both the social construction of markets concerning sheep and goat raising in the Brazilian states of Rio Grande do Norte, Paraíba e Ceará and the relationship between this construction process and topics such as poverty and development. This case-study research is based on three current experiences in Mossoró (RN), Cabaceiras (PB) e Tejuçuoca (CE). The sheep and goat raising has its origin with the arrival of the Portuguese settlers in the 16th century. The traditional raising procedures and genetic problems that affected most part of these animals caused loss of productivity and profitability. It is also important to mention that the raising of those animals was judged as an inferior activity when compared to the cattle raising, the last enterprise was historically and socially associated with a privileged status. In practical terms, however, this is a preconception once sheep and goats are suitable for the kind of climate in the region (semi-arid). Besides, a culture of resistance has influence over the sheep and goats raising economical potential, and it is confronted with an ‘enthusiasts network’ comprised of key players associated with social institutions. Taking into consideration favorable market aspects, these actors are faithful to the cause of transmission of appropriate raising techniques to small family farmers in order to improve their life conditions. Apart from them, the federal government through a program to support financially the purchase of food (Programa de Aquisição de Alimentos) and milk (Programa do Leite), established public polices and partnership with some states in order to create a market to the products produced by the family farms and food safety to the beneficiaries of Fome Zero (program to eliminate hunger). This stimulated process brought a new productive arrangement that combined regional vocation, innovation and productive social inclusion of poor people. Furthermore, it is understood that the construction of socially oriented markets promotes the restablishment of social ties and bonds and amplifies the number of relationships with which the individuals had contact before living these practices.

Made available in DSpace on 2010-04-20T20:15:03Z (GMT). No. of bitstreams: 1 61070100602.pdf: 2271716 bytes, checksum: 1591caad19bbef39421e07ed5e252fd9 (MD5) Previous issue date: 2009-04-14T00:00:00Z / Esta dissertação tem o objetivo de estudar, sob a ótica sócio-construtivista, o processo de determinação do padrão de televisão digital no Brasil. Com base no referencial teórico conhecido como The Social Shaping of Technology, foi possível realizar a descrição detalhada do processo de construção social desta tecnologia enfatizando os principais conceitos e como eles se articularam durante a interação dos grupos sociais envolvidos no processo até o fechamento de seu desenvolvimento. O processo de determinação do padrão de televisão digital foi reconstruído com base em documentos de domínio público, baseado em uma abordagem interpretativa. / The objective of this master dissertation is to study the determination process of the Brazilian digital terrestrial television standard using social-constructivism approach. Based on The Social Shaping of Technology Theory, a detailed description on the social construction of the technology was done, by emphasizing the main concepts of the theoretical framework developed in the Social Construction of Technology. By doing so, it was demonstrated how the relevant social groups articulated and negotiated based on their visions and interests about the technology. The process was reconstructed based on historical evidences, utilizing an interpretative and qualitative research.

The thesis How mothers and daughters perceive and use fashion themes in lifestyle magazines for women is aimed at generational differences when it comes to perception of media content. Specifically, it examines differences in perception of fashion phenomenon presented in lifestyle magazines for women (e.g.: ELLE and Cosmopolitan) by mothers and their daughters. Today, not only individuals, but also family relations are influenced by new media, new technologies, and new forms of media content, therefore I focused on differences in consumption of those lifestyle magazine between two generations of women within a family. The thesis first introduces some theories on social construction of reality; how fashion is presented in magazines; how women as readers perceive fashion and how this influences readers' identities as a result of magazines' consumption, and how advertising is perceived by readers. Theoretical knowledge is then researched. Qualitative research was conducted on ten pairs of respondents (mother - daughter) in the form of interviews. The results show that lifestyle magazines do not serve as a main source of information about fashion anymore. Many young women are more likely to search for information related to fashion on the Internet today. Mothers and daughters do not happen to read and...