<p>As one of Europe’s largest-producing actors in the energy sector with a wide energy mix, Vattenfall has a great responsibility to contribute to sustainable development of society. To do so, economical, environmental and social aspects need to be balanced in a responsible way. This is done through acting social responsible or in other terms, addressing corporate social responsibility (CSR) in the company’s business activities. Electricity and heat constitute one of the prerequisites for a modern society. However, it has always been a highly debated industry due to its inevitable impact on the environment and society. This makes it crucial for Vattenfall and its operations to act as responsible as possible and listen to the stakeholders and take their expectations into account in the business decisions process. Vattenfall has a long history of being criticised for its activities by NGOs and media. However, Vattenfall´s main task is to deliver electricity and heat to the society, which means that Vattenfall must continue to deliver secure energy supply to its markets, but with as little negative impact on the environment and society as possible.</p><p> </p><p>Vattenfall is through its operations, its value chain, its use of technology and the markets on which it operates, exposed to risks associated with the areas human rights, labour, environment and anti-corruption. These “CSR risks” can harm the reputation, brand and image if they are not managed in a proactive and effective way. In order to manage CSR risks and emerging CSR issues, the company needs to catch and respond quickly to new trends and expectations raised by opinion formers, which often are expressed through the media and the Internet. The aim of this study is to provide Vattenfall with a tool to do so. Through identifying the main CSR risks related to its operations, awareness about Vattenfall’s vulnerability areas are created. The result shows that the largest CSR risks for Vattenfall are technology related, i.e., connected to the fuels used in Vattenfall’s power plants and their value chain. This knowledge can be used when addressing CSR in the organization.</p><p>Still, a direct solution to manage CSR risks and emerging CSR issue is needed. The second purpose of this study is to propose a process for a CSR issues management at Vattenfall. The aim of such an issues management is to provide the company with a tool to identify, analyse and manage emerging issues. A CSR issues management will provide Vattenfall with a tool to respond to emerging issues before they become public knowledge. It should scan and collect external and internal information, identify relevant information for Vattenfall, monitor ongoing and emerging CSR issues/concerns/debates and report to relevant functions in the Vattenfall organization.</p>

As one of Europe’s largest-producing actors in the energy sector with a wide energy mix, Vattenfall has a great responsibility to contribute to sustainable development of society. To do so, economical, environmental and social aspects need to be balanced in a responsible way. This is done through acting social responsible or in other terms, addressing corporate social responsibility (CSR) in the company’s business activities. Electricity and heat constitute one of the prerequisites for a modern society. However, it has always been a highly debated industry due to its inevitable impact on the environment and society. This makes it crucial for Vattenfall and its operations to act as responsible as possible and listen to the stakeholders and take their expectations into account in the business decisions process. Vattenfall has a long history of being criticised for its activities by NGOs and media. However, Vattenfall´s main task is to deliver electricity and heat to the society, which means that Vattenfall must continue to deliver secure energy supply to its markets, but with as little negative impact on the environment and society as possible.   Vattenfall is through its operations, its value chain, its use of technology and the markets on which it operates, exposed to risks associated with the areas human rights, labour, environment and anti-corruption. These “CSR risks” can harm the reputation, brand and image if they are not managed in a proactive and effective way. In order to manage CSR risks and emerging CSR issues, the company needs to catch and respond quickly to new trends and expectations raised by opinion formers, which often are expressed through the media and the Internet. The aim of this study is to provide Vattenfall with a tool to do so. Through identifying the main CSR risks related to its operations, awareness about Vattenfall’s vulnerability areas are created. The result shows that the largest CSR risks for Vattenfall are technology related, i.e., connected to the fuels used in Vattenfall’s power plants and their value chain. This knowledge can be used when addressing CSR in the organization. Still, a direct solution to manage CSR risks and emerging CSR issue is needed. The second purpose of this study is to propose a process for a CSR issues management at Vattenfall. The aim of such an issues management is to provide the company with a tool to identify, analyse and manage emerging issues. A CSR issues management will provide Vattenfall with a tool to respond to emerging issues before they become public knowledge. It should scan and collect external and internal information, identify relevant information for Vattenfall, monitor ongoing and emerging CSR issues/concerns/debates and report to relevant functions in the Vattenfall organization.

Made available in DSpace on 2009-11-18T19:01:16Z (GMT). No. of bitstreams: 1 ACF29E.pdf: 391358 bytes, checksum: 21e502f2cc5c3436a864a9b637a01970 (MD5) Previous issue date: 2008 / The discussion about corporate obligations toward the various stakeholders began in the postindustrial era and developed to culminate in the creation of rules, regulations, programs and projects focusing on the dissemination and promotion of what we know today as corporate social responsibility (CSR). In this context, satisfying this new demand and adopting social policies emerge as a determining factor in defining organizational strategies. Nevertheless, some questions are raised when we examine the subject, such as: To what extent should organizations intervene in society? Is the decision for the organizations to adopt a socially responsible attitude really linked to promoting social well being, or is it only a commercial strategy? How does social marketing relate to CSR projects? The study herein, based on the concept and understanding of CSR theories, stakeholders and social marketing, has sought to find evidence of this relationship, in the light of the Global Compact (GC). It was decided to use the multi-case study methodology, considering the possibility of explaining the reasons why the decisions were taken, how they were implemented and what was the outcome. Interviews, supported by previously prepared scripts, were held with CSR managers, employees from other areas of the organizations, and specialists on the subject. Complementary research studies were made in various sources, such as the website of companies under analysis, their sustainability reports, and the GC websites in Brazil and the United Nations (UN). The results obtained show that the organizations have worked increasingly with CSR projects, but the efforts have not been focused. Special mention is given to the programs that create major impact on the company¿s image and reputation, such as projects competing for prizes and participating in the formation of rankings or socially responsible organizations. From the view of Carroll¿s Pyramid (1991) for CSR, it is found that the projects are predominantly focusing on ethical and philanthropic issues. The driving power of the GC, action based on learning, dialogue and partnership, is not to be found. This factor contributes to the statement that social marketing tools are used to build an ethical and socially responsible image, in detriment to effective action by the organizations to meet the social requirements of their stakeholders. The social marketing has as an objective to transform the way a specific public sees a social question and promotes behavior changes, but what has been seen is the use of marketing tools exclusively to promote the company's image. / A evolução do debate a respeito das obrigações das firmas com seus stakeholders, iniciada na era pós-industrial, culminou na criação de normas, padrões, programas e iniciativas com foco na disseminação e na promoção do que hoje se conhece por responsabilidade social corporativa (RSC). Neste contexto, o atendimento a essa demanda e a adoção de políticas sociais surgem como fatores determinantes na definição das estratégias organizacionais. Todavia, até que ponto as organizações devem intervir na sociedade? A decisão de assumir uma postura socialmente responsável está realmente ligada à promoção do bem-estar social ou é uma estratégia comercial? Como se dá a relação do marketing social com as iniciativas de RSC? O presente estudo buscou, a partir da conceituação e do entendimento das teorias de RSC, dos stakeholders e de marketing social, identificar evidências dessa relação, à luz do Pacto Global (PG). Optou-se pela utilização da metodologia de estudo de caso múltiplo em três empresas concessionárias do setor elétrico brasileiro, pela possibilidade de esclarecer os motivos pelos quais as decisões de participação no PG foram tomadas, como foram implementadas e com quais resultados. Foram realizadas entrevistas junto aos gestores de RSC, funcionários de outras áreas das empresas e especialistas no assunto, além de pesquisas em websites das empresas analisadas, seus relatórios de sustentabilidade e websites do PG no Brasil e na Organização das Nações Unidas (ONU). Os resultados mostram que as organizações têm trabalhado em iniciativas de RSC sem um foco definido, destacando-se os programas com maior impacto na imagem e na reputação da empresa, que concorrem a premiações e formação de rankings, e que sob a ótica da Pirâmide de Carroll (1991) são predominantemente voltados a questões éticas e filantrópicas. A atuação sob as bases do aprendizado, diálogo e parceria, proposta pelo PG, não é encontrada, o que contribui para afirmativa da utilização das ações de RSC na construção de uma imagem ética e socialmente responsável, em detrimento da atuação efetiva na superação das necessidades sociais de seus stakeholders. O marketing social tem como objetivo transformar a maneira pela qual um determinado público percebe uma questão social e promover mudanças comportamentais, mas o que se tem visto é a utilização das ferramentas de marketing exclusivamente para a promoção da imagem da organização.

This paper examines corporate responses to the voluntary UN initiative; the Global Compact and the legally binding UN Norms initiative that are attempts, at the urging of the international community, at different types of regulation of corporate activity in international socio-economic settings. This examination is done within the framework of the Modern World-Systems theory and both questions of the paper are therefore grounded in the MWS theory`s possibility to predict and explain the corporations` response to the two initiatives. The two hypotheses used in this paper are corresponding to the questions and they state that the MWS theory can answer the two questions. The paper therefore employs an overreaching congruence method that uses the MWS theory to predict and explain the outcome of the case study and a complementary descriptive argumentation analysis. This is conducted in order to attain the data needed and to elucidate what the differences and similarities are between the two initiatives and what aspect can be attributed most explanatory value to understand the possible differences in attitude by the corporations. The outcome of the case study shows that corporations are more in favor of the Global Compact then they are concerning the UN norms which they opposes vehemently. This difference in reaction is attributed to the latter’s legally binding principle and this is in accord with the logic of the MWS theory which is granted high predictable and explanatory value concerning the corporations` response to the Global Compact and the UN norms.

The aim of this research is to analyse how local, Southern Middle East and North African NGOs are included or excluded in the Global Compact for Safe, Orderly and Regular Migration and the Global Compact on Refugees and how they contribute to a changing global governance on climate change displacement. A combined theoretical framework of social constructivism interlinked with structural and social concepts of power was used in the research. The methodology is a qualitative empirical case study using mixed methods, being textual and content analysis. The results show that global governance processes and non-state actors change and transform each other. Change occurs gradually and with strong persuasion from non-state actors who do contribute to a changing discourse on climate change displacement. The research thus contributes an example of marginalised actors both constituting and being constituted by the structure of the two global compacts.

The thesis examines the approach of state and non-states actors to the UN Global Compact in the Czech Republic. The case of the Czech Republic has been chosen for the analysis since there has been much lower engagement level of companies in the UN Global Compact than in other European countries. The aim of the thesis is to discover how particular actors from the state and non-governmental sectors influence the engagement of companies in the UN Global Compact, and to find out the main causes of low engagement of companies in the initiative. The method of process tracing is used to explore causal relations between the variables. The qualitative data collected from the interviews with the representatives of governmental institutions, international non-governmental organisations, platforms of social responsibility, trade unions, and companies have been used as the main source. The main causes of the low engagement level of companies in the UN Global Compact have been identified as including: the passivity of the state and the absence of coherent national strategy for corporate social responsibility (CSR); the non-involvement of the non-governmental organisations in the promotion of UN Global Compact principles although their influence differs according to the character of the organisation; the lack of...

Der Prozess der Globalisierung hat zu einem enormen Anstieg globaler wirtschaftlicher Interdependenzen und entsprechender Interaktionsmöglichkeiten geführt. Gleichzeitig ist die globale Rahmenordnung als defizitär zu charakterisieren und es stellt sich die Frage nach der Vertrauensbasis globaler wirtschaftlicher Zusammenarbeit. Vor diesem Hintergrund untersucht die vorliegende Dissertation den Beitrag Globaler Chartas zur Stabilisierung des Vertrauensverhältnisses von (Welt-) Gesellschaftsmitgliedern und transnationalen Unternehmen. Die Forschungsarbeit verfolgt hierbei zwei Ziele: Erstens die systematische Verortung des Konzepts Vertrauen im Drei-Ebenen-Paradigma der ökonomischen Ethik sowie zweitens die Entwicklung einer Heuristik zur Gestaltung bzw. Weiterentwicklung Globaler Chartas in der Praxis. Die entwickelte Heuristik wird anhand von drei Globalen Chartas beispielhaft illustriert. Zu diesen zählen der UN Global Compact, das Manifest Globales Wirtschaftsethos sowie die Caux Round Table Prinzipien.:1 Einleitung 1.1 Problemexposition 1.2 Theoretischer Zugriff 1.3 Zielsetzung und Vorgehensweise 2 Grundlegende Axiome der ökonomischen Ethik 2.1 Der Grundkonflikt zwischen Gewinn und Moral 2.2 Die erweiterte Goldene Regel 2.3 Unternehmensverantwortung aus Sicht der ökonomischen Ethik 3 Vertrauen als Grundlage gelingender Kooperation 3.1 Der Vertrauensprozess 3.1.1 Vertrauen des Vertrauensgebers 3.1.1.1 Spezifisches Vertrauen 3.1.1.2 Generalisiertes Vertrauen 3.1.2 Vertrauenswürdigkeit des Vertrauensnehmers 3.1.3 Von Vertrauenswürdigkeit und Vertrauen zu Kooperation 3.2 Vertrauen im Drei-Ebenen-Paradigma 3.2.1 Akteure im Drei-Ebenen-Paradigma 3.2.2 Das Drei-Ebenen-Paradigma 3.2.2.1 Spielzüge 3.2.2.2 Spielregeln 3.2.2.3 Spielverständnis 3.2.2.3.1 Begriffsbestimmung 3.2.2.3.2 Funktionen 3.2.3 Relevante Inkonsistenzen 3.3 Investitionsheuristik 3.4 Synopsis 4 Globale Chartas als Investition in den Faktor Vertrauen 4.1 Begriffsbestimmung „Globale Chartas“ als Initiativen der Global Governance 4.2 Bedingungen der Globalität 4.2.1 Moderne Strukturbedingungen von Interaktionen 4.2.2 Defizitäre globale Rahmenordnung 4.2.3 Globaler (Werte-, Normen- und Motivations-) Pluralismus 4.3 Ansatzpunkte Globaler Chartas im Vertrauensprozess 4.3.1 Globale Chartas als (Meta-) Signal auf Spielzugebene? 4.3.2 Globale Chartas als Institution auf Spielregelebene? 4.3.3 Globale Chartas als Investition in ein gemeinsames Spielverständnis? 4.4 Heuristik zur Gestaltung Globaler Chartas 4.5 Synopsis 5 Illustration der Heuristik 5.1 Der United Nations Global Compact 5.1.1 Zum Bekanntheitsgrad des UNGC 5.1.2 Zum Selbstverständnis des UNGC 5.1.3 Zur Sicherstellung der Glaubwürdigkeit des UNGC 5.1.4 Zum Angebot an belastbaren Orientierungspunkten des UNGC 5.1.5 Zur Ermöglichung der lokalen Interpretation der UNGC Prinzipien 5.2 Das Manifest Globales Wirtschaftsethos 5.2.1 Zum Bekanntheitsgrad des Manifest Globales Wirtschaftsethos 5.2.2 Zum Selbstverständnis des Manifest Globales Wirtschaftsethos 5.2.3 Zur Sicherstellung der Glaubwürdigkeit des Manifest Globales Wirtschaftsethos 5.2.4 Zum Angebot an belastbaren Orientierungspunkten des Manifest Globales Wirtschaftsethos 5.2.5 Zur Ermöglichung der lokalen Interpretation des Manifest Globales Wirtschaftsethos 5.3 Die Caux Round Table Prinzipien für verantwortungsvolle Unternehmen 5.3.1 Zum Bekanntheitsgrad der Caux Round Table Prinzipien 5.3.2 Zum Selbstverständnis der Caux Round Table Prinzipien 5.3.3 Zur Sicherstellung der Glaubwürdigkeit der Caux Round Table Prinzipien 5.3.4 Zum Angebot an belastbaren Orientierungspunkten der Caux Round Table Prinzipien 5.3.5 Zur Ermöglichung der lokalen Interpretation der Caux Round Table Prinzipien 5.4 Synopsis 6 Schlussbemerkung LITERATURVERZEICHNIS

Thesis (MComm) – Stellenbosch University, 2014. / ENGLISH ABSTRACT: Global interest in responsible investing has grown in recent years. To make effective decisions, responsible investors require listed companies to report on financial and nonfinancial performance, giving particular attention to environmental, social and corporate governance (ESG) considerations. This study was undertaken to address the paucity of academic research on ESG reporting in South Africa. A number of local studies had focused on environmental and governance reporting, but no studies had taken a holistic view of ESG reporting. Nor had any studies focused on the metals and mining industry in particular. This is a very important industry from an economic and ESG perspective, both in South Africa and internationally. The primary objective of this study was two-fold. Firstly, it was to investigate the extent of ESG reporting (both in South Africa and in a sample of international Metals and Mining companies). The second objective was to evaluate the factors that could potentially influence ESG reporting in these two samples. A positivistic research methodology was adopted as this approach allowed the researcher to test the stated research hypotheses. Quantitative secondary data were thus collected and analysed. The data collection process consisted of three phases: the first phase involved an extensive literature review of the key constructs; the second phase dealt with the collection of data for the dependent variable (Overall ESG score) from MSCI ESG Research’s database; and the third phase entailed collecting data for the 12 independent variables from Bureau van Dijk and selected websites. MSCI ESG Research’s universe was used to establish the two samples used in this study. The JSE sample consisted of 110 listed companies, whereas the international Metals and Mining sample consisted of 173 companies. Because MSCI ESG Research had completed only one year of ESG research when this study commenced, only data for 2012 were available. Descriptive and inferential statistics were completed to analyse the data. The empirical findings of the JSE sample show that the Governance pillar mean score was significantly higher than the Social pillar mean score and the Environmental pillar mean score. ESG reporting was found to be positively associated with companies which were included in the Nedbank Green Index. Companies included in the JSE Socially Responsible Index produced significantly better ESG reports than those excluded from the index. Significant differences were also noted in the Overall ESG score based on the nature of the industry in which a company operated. In the international Metals and Mining sample, two statistically significant relationships were found: larger companies had higher ESG score than smaller companies; and the greater the ownership concentration in a company, the better the ESG reporting on average. Four statistically significant differences were observed. Companies included in the FTSE4Good Index Series had better ESG scores than companies excluded from the index. Companies in developed countries had better ESG reporting than companies in emerging markets. The third difference related to companies which used the Global Reporting Initiative’s guidelines. These companies had higher Overall ESG scores than those which did not use the guidelines. The same applies to companies which were participants of the UN Global Compact and those who were not. It was concluded that investors who favour sound ESG reporting (and hence ESG management) should ideally focus on larger companies, those which are included in an responsible investing index, use the Global Reporting Initiative’s guidelines, and are participants of the UN Global Compact. Listed companies, particularly those in the Metals and Mining industry, should give more attention to environmental and social considerations, to the overall quality of their ESG reports, and should make more use of available initiatives to aid non-financial reporting. / AFRIKAANSE OPSOMMING: Die afgelope jare het belangstelling in verantwoordelike beleggings wêreldwyd toegeneem. Ten einde verantwoordelike beleggers in staat te stel om doeltreffende besluite te neem, moet genoteerde maatskappye oor hul finansiële én nie-finansiële prestasie verslag doen, met bepaalde klem op omgewings-, maatskaplike en korporatiewe beheer (OMB) kwessies. Hierdie studie is onderneem om ’n leemte in akademiese navorsing oor verslagdoening in Suid-Afrika te vul. ’n Aantal plaaslike studies het al op omgewings- en beheerverslagdoening gekonsentreer, maar geen navorsing tot dusver het OMB-verslagdoening holisties beskou nie. Ook het geen studies nog die soeklig op die metaal- en mynboubedryf in die besonder gewerp nie. Hierdie is ’n baie belangrike bedryf uit ’n ekonomiese en OMB-oogpunt, in Suid-Afrika sowel as internasionaal. Die hoofoogmerk van hierdie studie was tweeledig. Eerstens wou die studie ondersoek instel na die omvang van OMB-verslagdoening (by ’n Suid-Afrikaanse steekproef sowel as ’n steekproef van internasionale metaal- en mynboumaatskappye). Tweedens wou die navorsing die faktore bepaal wat ’n moontlike invloed op die OMB-verslagdoening van hierdie twee steekproewe kan hê. ’n Positivistiese navorsingsmetodologie is gebruik, aangesien hierdie benadering die navorser in staat gestel het om die navorsingshipoteses te toets. Kwantitatiewe sekondêre data was dus ingesamel en ontleed. Die data-insamelingsproses het uit drie fases bestaan: In die eerste fase was ’n omvattende literatuurstudie oor die hoofkonstrukte onderneem; die tweede fase het uit data-insameling oor die afhanklike veranderlike (algehele OMB-telling) uit die databasis van MSCI ESG Research bestaan, terwyl die derde fase data-insameling oor die 12 onafhanklike veranderlikes uit Bureau van Dijk en op uitgesoekte webtuistes behels het. Die universum van MSCI ESG Research is gebruik om die twee steekproewe in hierdie studie te bepaal. Die Suid-Afrikaanse steekproef het uit 110 genoteerde maatskappye bestaan, terwyl die steekproef van internasionale metaal- en mynboumaatskappye 173 entiteite ingesluit het. Aangesien MSCI ESG Research met die aanvang van hierdie studie nog net een jaar van OMB-navorsing onderneem het, was data slegs vir 2012 beskikbaar. Beskrywende en inferensiële statistieke is ontwikkel om die data te ontleed. Die empiriese bevindinge van die Suid-Afrikaanse-steekproef lewer ’n beduidend hoër gemiddelde telling vir beheerverslagdoening as vir maatskaplike en omgewingsverslagdoening op. OMB-verslagdoening blyk ’n positiewe korrelasie te toon met maatskappye wat by Nedbank se groen-indeks ingesluit is. Maatskappye wat ingesluit was in die Johannesburg Effektebeurs se indeks vir maatskaplike verantwoordelikheid het op hulle beurt aansienlik beter OMB-verslae opgestel as dié buite die indeks. Beduidende verskille in algehele OMB-tellings is ook opgemerk op grond van die aard van die bedryf waarin ’n maatskappy funksioneer. In die internasionale metaal- en mynbousteekproef is twee statisties beduidende verwantskappe aangetref: Groter maatskappye het ’n hoër OMB-telling as kleiner maatskappye getoon, en hoe hoër die eienaarskapskonsentrasie in ’n maatskappy, hoe beter die OMB-verslagdoening oor die algemeen. Vier statisties beduidende verskille is boonop waargeneem. Maatskappye wat deel was van die FTSE4Good-indeksreeks het beter OMBtellings opgelewer as maatskappye buite die indeks, en maatskappye in ontwikkelde lande het beter gevaar met OMB-verslagdoening as dié in ontluikende markte. Die derde verskil hou verband met maatskappye wat die riglyne van die Globale Verslagdoeningsinisiatief (GRI) volg, wat algeheel hoër OMB-tellings gehad het as diegene wat nié die riglyne gebruik nie. Dieselfde geld vir maatskappye wat aan die Verenigde Nasies (VN) se wêreldverdrag (“Global Compact”) deelneem en diegene wat nie deelneem nie. Die gevolgtrekking word gemaak dat beleggers wat goeie OMB-verslagdoening (en dus goeie OMB-bestuur) verkies, behoort te konsentreer op groter maatskappye, maatskappye wat by ’n indeks vir verantwoordelike belegging ingesluit is, wat die riglyne van die Internasionale Verslagdoeningsinisiatief volg, en wat aan die VN se wêreldverdrag deelneem. Genoteerde maatskappye, veral dié in die metaal- en mynboubedryf, behoort ook meer aandag te skenk aan omgewings- en maatskaplike sake sowel as die algehele gehalte van hul verslae, en behoort meer gebruik te maak van beskikbare inisiatiewe om nie-finansiële verslagdoening te ondersteun.

Em 2000, a Organização das Nações Unidas lançou a iniciativa denominada “Pacto Global”, com o objetivo de dar uma face mais humana ao processo da globalização. Esta iniciativa estabeleceu dez princípios que as empresas, entre outros participantes, devem seguir para implementá-los no dia a dia de suas operações. A Ericsson foi uma das empresas fundadoras da iniciativa e, até hoje, faz parte do grupo. A presente dissertação, portanto, busca analisar como a Ericsson do Brasil está implementando os princípios do Pacto Global das Nações Unidas em sua esfera de influência. Para compreender a forma como está ocorrendo, neste estudo foi realizado um estudo de caso da subsidiária brasileira, baseando-se na análise de documentos institucionais, na observação e entrevista realizada com o Gerente da empresa. Conclui-se que a Ericsson do Brasil ainda está em processo de implementação dos princípios, destacando-se no que concerne ao gerenciamento da cadeia de fornecedores estar em avançado estágio de implementação. / In 2000 the United Nations launched the Global Compact initiative for the purpose of giving a more human face to globalization. This initiative sets out ten principles that companies and other participants should proceed to implement in the day to day operations. Ericsson was one of the founders of the initiative and today is part of the group. This dissertation aims to analyze how the Ericsson in Brazil is implementing the principles of the UN Global Compact in its sphere of influence. To understand how, the dissertation was based on case study of the Brazilian subsidiary and the analysis was made by institutional documents, observation and interviews with the manager of the company. The conclusion demonstrates that Ericsson in Brazil is still in the process of implementing the principles emphasizing that when it comes to managing the supply chain is in the advanced stage of implementation.

Submitted by paulo junior (paulo.jr@fgv.br) on 2010-03-10T17:18:36Z No. of bitstreams: 1 Carlos Ogliari.pdf: 2686878 bytes, checksum: 344e88e8e77dbc9a4e284335cf5e1920 (MD5) / Approved for entry into archive by paulo junior(paulo.jr@fgv.br) on 2010-03-10T17:19:00Z (GMT) No. of bitstreams: 1 Carlos Ogliari.pdf: 2686878 bytes, checksum: 344e88e8e77dbc9a4e284335cf5e1920 (MD5) / Made available in DSpace on 2010-03-11T18:41:56Z (GMT). No. of bitstreams: 1 Carlos Ogliari.pdf: 2686878 bytes, checksum: 344e88e8e77dbc9a4e284335cf5e1920 (MD5) Previous issue date: 2009-05-10 / Este trabalho discute a orientação, no sentido de inclinação, de tendência, do indivíduo a reagir diante da diversidade da força de trabalho. Parte-se do pressuposto da inevitabilidade da diversidade e do potencial que dela advém para a geração de ganhos ou perdas à organização. Ou seja, cabe à gestão empresarial buscar a maximização dos efeitos positivos e a minimização das conseqüências negativas da diversidade. Observa-se, contudo, que as empresas estão investindo em programas de promoção da diversidade da força de trabalho sem conhecer a tendência de reação de seus empregados e dos seus times em relação à diversidade. Nesta situação, isto é, sem a identificação de quais dimensões da diversidade devem ser priorizadas e trabalhadas, não há como customizar ações, no âmbito dos programas organizacionais, com eficiência suficiente para preparar e estimular as pessoas para melhor reagirem diante do diverso. A questão que se traduz no problema de pesquisa é: como medir o grau com que os empregados da unidade paranaense da Volvo do Brasil estão inclinados a reagir, positiva ou negativamente, em relação à diversidade da força de trabalho, de forma a gerar informações para a gestão? Busca-se identificar os significados da diversidade da força de trabalho na Volvo. Dos debates e ensinamentos de Oracy Nogueira, Florestan Fernandes, Costa Pinto e Guerreiro Ramos, exploram-se as diferentes perspectivas sociológicas atribuídas aos determinantes do preconceito e da discriminação no Brasil. Discute-se a diversidade sob a ótica da teoria da contingência e do poder das organizações e, em contraponto, examina-se a questão com base na teoria substantiva da vida humana associada e no conceito de homem parentético, de Guerreiro Ramos. Quanto aos fins, esta pesquisa é exploratória, descritiva e metodológica. Quanto aos meios é uma pesquisa bibliográfica, documental, de campo, experimental e um estudo de caso. Utilizam-se procedimentos qualitativos e quantitativos. Conclui-se que o RTDI (reaction to diversity inventory), de De Meuse e Hostager (2001), ajustado, é um instrumento com o qual se pode medir o grau com que as pessoas estão propensas a reagir diante da diversidade da força de trabalho, de forma a gerar importantes informações para a gestão.