Made available in DSpace on 2010-04-20T20:14:34Z (GMT). No. of bitstreams: 1 61080100008.pdf: 1952957 bytes, checksum: b8b0f10147d4cfd206be71d15c482c53 (MD5) Previous issue date: 2010-02-11T00:00:00Z / O objetivo deste trabalho é, com base em índices já utilizados em estratégia e empreendedorismo, verificar as dimensões do desempenho de pequenas e médias empresas e analisar o peso dado por um painel de juízes a cada dimensão do desempenho. Para isto, efetuou-se uma revisão bibliográfica visando avaliar o que já havia sido discutido em relação a indicadores de desempenho em empreendedorismo e estratégia empresarial. Esta revisão resultou em um conjunto de 27 indicadores testados na base de empresas inscritas no Prêmio Empreendedor de Sucesso 2009. As respostas às 27 questões foram submetidas a uma análise fatorial exploratória e a uma análise fatorial confirmatória para verificar as dimensões propostas. Esta análise confirmou a existência de seis dimensões para o desempenho de PMEs, sendo elas: Crescimento, Lucratividade, Clientes/Mercado, Pessoas, Sociedade e Meio Ambiente. Esta resposta corrobora a teoria dos stakeholders, na qual todos os atores ligados a uma organização, que colocam seus recursos em prol dela, devem buscar algum tipo de compensação. A análise dos pesos do painel de juízes revelou que as dimensões econômico-finaceiras Lucratividade e Crescimento têm os maiores pesos, com 17% e 26%, respectivamente, mostrando a grande preocupação na satisfação dos investidores. A dimensão Clientes também possui um peso alto e representa 26% na percepção dos entrevistados, demonstrando a necessidade de que a empresa que satisfaça as necessidades de seus clientes. A dimensão Pessoas tem um peso ainda alto, representando 17%. Isto demonstra a importância que os empregados têm para o sucesso de uma organização. Em último lugar, com apenas 6% cada uma, aparecem as dimensões Sociedade e Meio Ambiente. Espera-se que a equação resultante destes pesos possa ser útil para empreendedores se guiarem na condução de seus negócios, bancos realizarem análise de crédito e investidores (venture capitalists) realizarem a avaliação de empresas (due dilligence). / This thesis studies the dimensions of organizational performance in small and medium businesses (SMEs) and considers the weight given by a panel of experts for each dimension of performance. First, a literature review was performed to evaluate what had been discussed in relation to performance analysis in entrepreneurship and business strategy. This review resulted in a set of 27 indicators tested a sample of companies listed in the Prêmio Empreendedor de Sucesso 2009. The answers to this survey were submitted to an exploratory factor analysis and a confirmatory factor analysis to check the dimensions proposed. This research confirmed the existence of six dimensions to the performance of SMEs, namely: Growth, Profitability, Customer/Market, People, Society and Environment. This response confirms the theory of stakeholders, in which all the players connected to an organization, that put their resources in favor of it, should get some sort of compensation. The analysis of the weights given by the panel of experts found that the economic-financial dimension 'Profitability' and 'Growth' have significant weight, 17% and 26% respectively, indicating great concern in the satisfaction of investors. The dimension 'Customer/Market' also has a high weight of 26% in the perception of respondents, demonstrating the need for the company to meet the needs of its customers. Dimension 'People' is also high, accounting for 17%. This reveals the importance that employees have for the success of an organization. Finally, with only 6% each, the dimensions 'Society' and 'Environment' appears. It is expected that the resulting equation of weights may be useful in guiding entrepreneurs to conduct their business, banks to perform credit analysis and investors (venture capitalists) to carry out due diligence.

This qualitative study explored and described the role and contribution of training and skills development for sustainability in SMEs in the manufacturing sector in Durban and East London, South Africa. Individual face-to-face semi-structured interviews took place with 15 SME owners. Five themes and 11 sub-themes emerged in a content thematic analysis. The findings indicate that SMEs acknowledge that training and skills development positively influences their financial performance and sustainability. Whilst SMEs implement learning and skills development interventions, they lack suitably structured human resource development (HRD) policies and strategies; do not properly document training and skills development activities; and experience difficulty in evaluating learning. This study recommends that SMEs formulate and implement well-structured learning and development plans and schedules. It is also advised that SMEs liaise with academics and form Communities of Practice (CoPs), among other initiatives, to implement and monitor training and skills development for their sustainability. / Business Management / M. Com. (Business Management)

The purpose of this study was to investigate internationalisation of Ethiopian SMEs by examining internal and external factors that motivate or restrict internationalization process and the impact of internal and external barriers on SMEs export performance. The small and medium sized enterprises (SMEs) sector in Ethiopia is a significant group within the economy in terms of firm numbers and total employment. However, the SMEs sector’s share of exports is disproportionately small, which raised considerable research concerns. Firm export propensity and export performance were the dependent variables and export stimuli and barrier factors were used as explanatory variables. The study was conducted through mixed research design. A questionnaire was administered to 90(36 exporting and 54 nonexporting) SMEs in Leather and Leather Products Industry in Addis Ababa selected through stratified random sampling. In order to complement survey results nine (4 exporting and 5 non-exporting) SMEs were selected through critical case purposive sampling and an in-depth interviews were conducted. Statistical package for the social sciences (SPSS 20) was used to analyse the quantitative data whereas, qualitative data were analysed manually. Analytical techniques used were, Chisquare test of independence, Spearman rank order correlation, factor analysis, binary logistic regression analysis and multiple regression analysis. The statistical results of binary logistic regression analysis and chi-square tests indicated that managerial factors, internal marketing factors and foreign government related factors, firm ownership and size are the most significant motivators of SMEs internationalisation in Ethiopia. On the contrary the result showed that, logistics problem, insufficient finance, functional barriers, lack of export knowledge and information, procedural barriers and international trade barriers are the factors hindering it. Further analysis was conducted to examine the impact of export barriers on performance of firms. The result of multiple regression analysis indicated that, export barriers significantly and negatively affect export performance. The overall results revealed that explanatory variables used in the analysis significantly predict the dependent variable at 95% confidence level. Considering these results numerous implications for theory, practice, and future research were recommended. Finally, the study concluded that internationalisation of SMEs has to be encouraged by mitigating both internal and external barriers identified in this study. / Business Management / D. Admin. (Business Management)

Titel: Miljömässigt- och socialt ansvarstagande i SME - En studie om motiv vid implementeringen av CSR i svenska SME  Nivå: C-uppsats i ämnet företagsekonomi  Författare: Elin Ahlgren och Frida Ahlstedt Handledare: Tomas Källquist och Pär Villhelmson  Datum: Juni - 2018 Bakgrund och Syfte: Tidigare forskning presenterar flertalet motiv vid implementering av CSR. Motiven ökar medvetenheten kring varför företag genomför implementering av CSR. Kunskapen kring motiven vid implementering av CSR i SME är bristfällig, detta då tidigare studier främst har riktats mot stora företag. Syftet med studien är att öka förståelsen för vilka motiv som ligger till grund för implementering av CSR i SME, med fokus på värdemotivet, ekonomimotivet och intressentmotivet.                   Metod: Studien utgår från hermeneutiken och socialkonstruktivismen med en abduktiv forskningsansats. Studien tillämpar en kvalitativ undersökningsmetod där den empiriska datainsamlingen genomförts med hjälp av semistrukturerade intervjuer. Den teoretiska referensramen baseras på tidigare forskning och det empiriska materialet är grupperat efter teman och kategorier som uppkommit vid intervjuerna. Utifrån den abduktiva forskningsansatsen har den teoretiska referensramen och det empiriska datamaterialet analyserats i samspel med varandra för att besvara studiens syfte.                       Slutsats:Studien tyder på att värdemotivet, ekonomimotivet och intressentmotivet ligger till grund för implementeringen av CSR i SME. Studien visar även att värdemotivet är det motiv som anses ha den mest centrala och betydande rollen vid implementering av CSR i SME.                      Förslag till fortsatt forskning: Vidare forskning bör fokusera på motivens betydelse vid implementering av CSR i specifika branscher. Dessutom kan intressenternas perspektiv gällande frågan studeras genom att titta på om motiven vid implementeringen av CSR uppfattas av intressenterna.   Studiens bidrag: Ur ett teoretiskt perspektiv bidrar denna studie med en förståelse för att värdemotivet, ekonomimotivet och intressentmotivet kan tillämpas vid en studie gällande implementering av CSR i SME. Ur ett praktiskt perspektiv bidrar denna studie med råd gällande hur företag och dess ledare kan öka kunskapen kring CSR och därmed tillämpa CSR-aktiviteter som är anpassade efter företagets förutsättningar. / Title: Environmental and social responsibility in SMEs - A study of underlying motivation when implementing CSR in Swedish SMEs.   Level: Final assignment for Bachelor Degree in Business Administration    Author: Elin Ahlgren and Frida Ahlstedt   Supervisor: Tomas Källquist and Pär Villhelmson   Date: June - 2018                      Aim: Previous research presents the majority of motives when implementing CSR. Motivations raise awareness of why companies implement CSR. Knowledge about the motivation for implementing CSR in SMEs is inadequate, as previous studies have primarily focused on large companies. The aim of the study is to increase understanding of the motives underlying the implementation of CSR in SMEs, focusing on the value-motive, the economy-motive and the stakeholder-motive.                      Method: The study is based on a hermeneutical and social constructivist perspective with an abductive research effort. The study applies a qualitative survey method in which empirical data collection was conducted using semi-structured interviews. The theoretical frame of reference is based on previous research and the empirical material is grouped according to the themes and categories that arose during the interviews. Based on the abductive research effort, the theoretical reference frame and empirical data have been analyzed in interaction with each other to answer the purpose of the study.                  Conclusions: The study suggests that the value-driven, the performance-drivenand the stakeholder-driven motive form the basis for implementing CSR in SMEs. The study also shows that the value-driven motive is the motive considered to be the most central and significant role in implementing CSR in SMEs.   Suggestions for future research: Further research should focus on the importance of the motives when implementing CSR in specific industries. Also, the stakeholders' perspective on the issue can be studied by looking at whether the motives for implementing CSR are perceived by stakeholders.   Contribution of the thesis: From a theoretical perspective, this study contributes with an understanding that the value-driven, the performance-drivenand the stakeholder-driven motive can be applied in a study on implementation of CSR in SMEs. From a practical perspective, this study contributes with advice about how companies and their leaders can increase knowledge about CSR and apply CSR-activities tailored to the company's conditions.

Background: ERP systems were perceived as the most significant invention for corporations during the rise of information technology in 1990s (Davenport, 1998). Today ERP systems are a multibillion dollar business and used by both LEs and SMEs. Using an ERP system is a continuous project and it is important to constantly look for misalignments in the system and the usage in accordance to the organizational structure also during post-implementation phase (Peng & Nunes, 2017). Problem: Despite the abundance of studies regarding the implementation of ERP systems there is a shortage of studies about the post-implementation phase, where existing post-implementation studies are rather fragmented around a large set of issues (Huang & Yasuda, 2016; Peng & Nunes, 2017). Furthermore, the studies about ERP usage during post-implementation tend to focus on user perspective or evaluation of system or organizational performance (Huang & Yasuda, 2016). Purpose: The purpose of this thesis is to investigate how SMEs improve the usage of ERP systems during the post-implementation phase. Method: To fulfill the purpose of this study, the empirical data was collected through a multiple case study of three cases with SMEs of e-commerce retailer companies in Sweden. Qualitative semi-structured interviews were conducted with top management of the three SMEs in order to get understanding of underlying methods and reasons for the system usage improvement Conclusion: Findings of this study show that SMEs improve their system usage through enhancing knowledge-sharing and organizational learning as well as through unification of the procedures that is achieved through external support and knowledge-sharing.

Nowadays, firms are increasingly recognizing the true value of customer satisfaction. In the major market, Mass Customization has emerged trend as firms started to recognize the value of their existing services. The main goal for the company of Mass Customization is to make a balance between matching the customized demands of major customers and acquiring as much benefits. For the sake of survival and growth, the SMEs need to optimize strategy, but it is really difficult to challenge the position of leading firms. Meanwhile, there are potential customers who are large amounts but small size for each individual, most of them have the strong willing to request the customized service because they have specific requirements, which the existing mass customization could not fulfill their needs. Therefore, start or enhance the customized service could be considered as a great way to seize the niche market customers. Purpose of this article is to find out the close contact between customized marketing and customer satisfaction. Depth analysis of a small shipping company is provided in this study. By studying the specific measures of customized marketing in the successful small shipping company, we attempt to find the answer to the following research question: How does customized marketing act on the improvement of customer satisfaction for SMEs? In methodology part we describe our research method: single case but we use mixed method research. Both interview and survey were practiced for data collection. The research results show that customized marketing has the significant positive impact on customer satisfaction, and the different services aspects of customized marketing are varying degrees of effect to customer satisfaction. As a result of studying, some customized marketing measures are indicated which SMEs could implement to effectively improve customer satisfaction.

Nas Pequenas e Médias Empresas (PMEs) industriais em que o seu produto é essencialmente metal mecânico e o desenvolvimento de produtos é estratégico, surgem questões sobre quais são as metodologias mais adequadas para as diferentes fases de projeto de produto e como implantá-las em um modelo de Processo de Desenvolvimento de Produto (PDP) adequado às necessidades dessas empresas, de modo a aumentar a probabilidade de sucesso do produto. O presente trabalho propõe um modelo de referência do PDP aplicado a PMEs industriais do setor metal mecânico que desenvolvem móveis hospitalares. O modelo é baseado em propostas de PDP da grande área mecânica, especificidades do produto, a saber, móveis hospitalares e dispositivos médicos e em fatores da realidade das PMEs. O trabalho divide-se nas seguintes fases principais: revisão bibliográfica sobre propostas de modelos de gestão do PDP da grande área mecânica e do setor específico de móveis e dispositivos médicos, revisão de normas e regulamentações que tenham influência no PDP, realização de estudos de casos múltiplos de PMEs industriais metal mecânicas que desenvolvem móveis hospitalares, no Brasil e na Colômbia e, por último, síntese de uma proposta final do modelo de referência de PDP, específico para as PMEs industriais do setor metal mecânico que desenvolvem móveis hospitalares, aplicado à realidade do Brasil e da Colômbia. / In small and medium-sized industrial enterprises (PMEs), in which the product is essentially metal mechanical, and the product development is strategic, issues arise about which are the most appropriate methodologies for the different stages of product design and how to deploy them in a model of Product Development Process (PDP), suitable to the needs of these companies, in order to increase the probability of success of the product. The present research proposes a reference model for PDP applied to industrial SMEs at the metal mechanical sector that develops hospital furniture. The model is based on PDP proposals of large mechanical area, in specific features of the product as medical devices and hospital furniture and in reality factors of SMEs. The work is divided into the following main phases: literature review about proposals for PDP management models of large area mechanics, and specific sector of furniture and medical devices, revision of rules and regulations that have influenced on PDP, realization of multiple case studies of industrial metal mechanics PMEs that develop hospital furniture in Brazil and Colombia and lastly, a synthesis of a final proposal of the PDP reference model, specific for SMEs industry-industrial metal mechanic who develop hospital furniture, applied to the reality of Brazil and Colombia.

Made available in DSpace on 2016-03-15T19:32:39Z (GMT). No. of bitstreams: 1 George Magno Santos.pdf: 622876 bytes, checksum: 0f55167e42106cf08493594434a6a37c (MD5) Previous issue date: 2013-01-28 / Fundo Mackenzie de Pesquisa / As a new element to align international accounting practices, the Federal Accounting Council, through Resolution 1.255/2009 CFC approved the NBC T 19:41 which deals specifically with the rules of accounting in small and medium enterprises, for use in the financial statements for general purpose of this category of companies. In the context presented, this study aimed to investigate what are the main factors that influenced the Accounting Offices in the preparation, preparation and dissemination of financial statements of their clients, in view of the mandatory application of the CPC SMEs from the year ended December 31, 2010. Additionally highlight the major internal and external factors that influenced the adoption of Statement SMEs, and verify the behavior of society and accounting manager before the new requirement in the Financial Statements in the format CPC SMEs and their level of knowledge about such pronouncement SMEs. The research was exploratory in nature, using the qualitative method, using as a procedure for data collection, in-depth interviews with four partners of accounting firms. The data collected were processed through content analysis using NVivo software. The main results of the data analysis showed that most respondents offices is not motivated to adopt the pronouncement, making him only under special circumstances. The vision priority is the maintenance of tax rules and practices that continue to influence the accounting results, since the internal user is who else uses the accounting information, and not the external. We conclude that the absence of severe penalties for both companies, and for the offices and the lack of customer interest in the majority of SMEs, as well as offices in the tradition of meeting the fiscal aspects, precisely because of the hefty fines, potentiate untimely adoption. Ignorance on the part of the accountants of the differences between the CPC and CPC Full SMEs or full model, where the latter allows a greater economic result for the company, improving its performance indicators economics and finance, is a strong indication of the need for knowledge deep study of both pronouncements, to decide on which pronouncement adopt. Another factor is the Internal Revenue Service of Brazil did not accept the new accounting standard as the baseline for calculating federal taxes, where companies that adopted the standard CPC SMEs have to make several adjustments in order to nullify any impact that may be with the adoption of the new accounting standard on the base for calculating the taxes due. / Como novo elemento para alinhamento internacional das práticas contábeis, o Conselho Federal de Contabilidade, através da Resolução CFC 1.255/2009, aprovou a NBC T 19.41 que trata especificamente sobre as regras aplicáveis na contabilidade de pequenas e médias empresas, para aplicação nas demonstrações contábeis para fins gerais desta categoria de empresas. No contexto apresentado, este trabalho objetivou investigar quais são os principais fatores que influenciaram os Escritórios Contábeis na preparação, elaboração e divulgação das demonstrações financeiras de seus clientes, em vista da obrigatoriedade de aplicação do CPC PME à partir do exercício findo em 31 de dezembro de 2010. Complementarmente evidenciar os principais fatores internos e externos que influenciaram na adoção do Pronunciamento PME, e verificar o comportamento da sociedade contábil e empresária perante a nova exigência nas Demonstrações Contábeis no formato CPC PME e seu nível de conhecimento sobre o referido pronunciamento PME. A pesquisa realizada foi de natureza exploratória, com o uso do método qualitativo, utilizando como procedimento para a coleta de dados, entrevistas em profundidade com quatro sócios de escritórios de contabilidade. Os dados coletados foram tratados por meio da análise de conteúdo com a utilização do software NVIVO. Como principais resultados a análise dos dados apontou que a maioria dos escritórios questionados não está motivada a adotar o pronunciamento, fazendo-o apenas por força de situações especiais. A visão prioritária é a manutenção das práticas e regras fiscais que continuam influenciando os resultados contábeis, uma vez que o usuário interno é quem mais utiliza a informação contábil, e não o externo. Conclui-se que a ausência de penalidades severas tanto para as empresas, quanto para os escritórios e a falta de interesse dos clientes na maioria de PME, bem como a tradição dos escritórios em atender aos aspectos fiscais, justamente por conta das pesadas multas, potencializam a adoção intempestiva. O desconhecimento por parte dos contadores das diferenças entre o CPC PME e o CPC Full ou modelo completo, onde este último possibilita um resultado econômico maior para a empresa, melhorando os seus indicadores de performance econômico-financeira, é um indicativo forte da necessidade de um conhecimento profundo e estudo de ambos os pronunciamentos, para decidir sobre qual pronunciamento adotar. Outro fator preponderante é o da Receita Federal do Brasil não aceitar o novo padrão contábil como base inicial de cálculo dos tributos federais, onde as empresas que adotaram o padrão CPC PME têm que efetuar diversos ajustes como forma de anular todo e qualquer impacto que possa haver com a adoção do novo padrão contábil na base de cálculo dos tributos devidos.

L’intelligence économique (IE) et la veille sont des stratégies d’entreprise qui sont bien implantées dans les grandes entreprises et les grandes PME. Depuis le rapport Carayon en 2003, l’intelligence économique est devenue une politique publique. Ces concepts ont intéressé assez tôt plusieurs disciplines scientifiques, ce qui leur confère un caractère interdisciplinaire. Ce sont des objets empiriques et hybrides car ils sont issus des pratiques des entreprises. Les principales disciplines à s’y être intéressées sont les SIC et les sciences de gestion, pour les principales, mais aussi les sciences économiques. Le sujet a été beaucoup observé, surtout dans les grandes entreprises, notamment par les sciences de gestion car l’intelligence économique et la veille sont principalement des stratégies d’aide à la décision. Aujourd’hui, en SIC, ces objet sont étudiés notamment d’un point de vue informationnel, car l’information se situe au cœur des processus examinés. Il existe des problématiques récurrentes à l’analyse de ces concepts, assez jeunes, qui tournent autour des difficultés d’implémentation de ces stratégies dans les entreprises d’une part, et des obstacles à l’établissement de la politique publique française en la matière d’autre part. Des paradoxes existent à leur sujet. Les petites entreprises et notamment les TPE ont été très peu étudiées par les diverses disciplines scientifiques qui s’y intéressent ce qui paraît surprenant au regard de l’importance de ce type de structure dans l’économie nationale. Par ailleurs, les politiques publiques, assez bien perçues par les grandes entreprises et grandes PME, échouent à percer auprès des petites entreprises. Ce qui nous amène à nous interroger sur les raisons des obstacles constatés au sujet de ces stratégies et politiques publiques auprès des petites entreprises. Les postulats de cette recherche, qui se positionne dans le courant compréhensif, sont fondés sur l’idée centrale qu’il existe des caractéristiques spécifiques aux petites entreprises du fait de leurs contraintes structurelles. Ces petites entreprises mettent en œuvre des stratégies d’IE disruptives, qui leur sont propres, et qui sont fondées sur des processus inverses à ceux qui sont modélisés pour les grandes entreprises. Ces processus sont à caractère communicationnel. L’intelligence économique et la veille dans les petites entreprises s’établissent sur une culture informationnelle collaborative de partage des informations. Ces stratégies sont mises en œuvre dans le cadre d’une structure organisationnelle innovante, réticulaire, la quasi-organisation, à la communication organisante et construite sur une stratégie réseau. Enfin, l’intelligence économique dans la petite entreprise s’appuie sur une sphère de médiation, la biocénose économique, constituée d’un enchevêtrement de relations entre plusieurs acteurs dont les institutions semi-étatiques qui jouent un rôle moteur. Les résultats d’une enquête effectuée auprès de dirigeants de petites entreprises dans le secteur aéronautique spatial défense en Nouvelle Aquitaine, secteur innovant s’il en est, viendront illustrer un modèle d’intelligence économique adapté à la petite entreprise qui sera proposé à la discussion. / Competitive intelligence (CI) and business intelligence are strategies that are well established in large companies and large SMEs. Since the Carayon report in 2003, competitive intelligence has become a public policy. These concepts have been of interest to several scientific disciplines since then, which gives them an interdisciplinary character. They are empirical and hybrid objects because they are derived from the practices of companies. The main disciplines to be studied here are the CIS and the management sciences, for the main ones, but also for the economics. The subject has been much observed, especially in large companies, notably by the management sciences because the competitive intelligence is mainly strategy of decision support. Today, in SIC, these objects are studied in particular from an information point of view, because information is at the heart of the processes examined. There are recurring problems in the analysis of these rather young concepts, which revolve around the difficulties of implementing these strategies in companies on the one hand, and the obstacles to the establishment of French public policy on the matter on the other hand. There are paradoxes about them. Small businesses and especially very small businesses have been little studied by the various scientific disciplines concerned, which is surprising given the importance of this type of companies in the national economy. On the other hand, public policies, which are fairly well perceived by large companies and large SMEs, fail to penetrate small businesses. This leads us to question the reasons for the barriers to these small business strategies and policies. The postulates of this research are based on the central idea that there are characteristics specific to small enterprises because of their structural constraints. These small companies are implementing their own disruptive CI strategies, which are based on processes that are inverse to those modeled for large enterprises. These processes are communicational in nature. Competitive and business intelligence in small businesses are based on a collaborative information-sharing culture. These strategies are implemented within the framework of an innovative organizational structure, reticular, quasi-organization, based on an organizational communication and built on a network strategy. Finally, competitive intelligence in small enterprises is based on a sphere of mediation, economic biocenosis, constituted by an entanglement of relations between several economic actors including state institutions which play a leading role.

Cette recherche doctorale porte sur les mutations diverses qui s’opèrent aujourd’hui à Bat Trang, un village de métier au Vietnam. Comme d’autres économies en transition, le Vietnam est entré dans une phase de transition, marquée par son ouverture à l’économie internationale et son inscription au marché mondial. Dans ce contexte, nous cherchons à comprendre les mutations induites lors du passage d’une économie planifiée à une économie de marché et à montrer la spécificité de l’agglomération industrielle du district de Bat Trang. Pour ce faire, il convient d’étudier la dynamique sociale des acteurs politiques, économiques, institutionnels et sociaux qui forment la configuration de Bat Trang. La reconstitution de l’évolution des relations articulées entre ces acteurs permettra d’éclairer les mutations de Bat Trang. En suivant une approche socio-anthropologique et en nous référant à la théorie des districts industriels, nous avons procédé à une analyse approfondie de la mutation de Bat Trang sur la dimension tant politique qu’organisationnelle. Le village de métier de Bat Trang constitue un véritable modèle de transition portant des ruptures et des continuités par rapport à son système antérieur. A l’aide de la théorie sociologique de Norbet Elias, nous avons reconstitué le jeu entre les différents acteurs (sociaux, économiques et institutionnels) qui structurent le développement de Bat Trang, en montrant la dynamique de leur interaction constante. À travers l’étude de Bat Trang, nous avons aussi mesuré l’originalité d’une forme d’agglomération industrielle au Vietnam. Pour nous, Bat Trang, c’est tout d’abord une zone traditionnelle qui a su s’appuyer sur son savoir-faire et son organisation traditionnelle ; qui a su surmonter ses handicaps pour promouvoir l’adaptation de toutes ses activités. Bien qu’il existe très peu d’aides des autorités locales, les entreprises de la zone sont en train d’opérer une conversion de leur technologie par un remplacement (des fours à charbon par des fours à gaz) ou une adaptation (invention de nouveaux fours à gaz). Les nouveaux acteurs introduits dans le système (club, association) ont pour tâche principale de fournir une assistance aux entreprises qui peuvent ainsi créer de nouvelles filières d’activités et trouver de nouveaux débouchés de commercialisation. Bat Trang constitue également une zone en cours d’institutionnalisation qui se manifeste par la création de la zone industrielle et d’un centre de formation professionnelle. La transformation profonde de Bat Trang amène les artisans à se tourner vers une production plus industrialisée. Au cours des dernières années, la zone de Bat Trang a reçu, à l’évidence, un appui important des autorités locales, qui ont lancé des actions de politique locale. Nous avons également pris en compte des nouveaux phénomènes qui exercent une certaine influence, négative ou positive, sur le développement de la zone de Bat Trang : délocalisation des activités, faible capacité d’innovation du district, les liens avec la R&D, marketing etc. Pour résoudre les problèmes auxquels la zone est confrontée aujourd’hui, il faudrait une mobilisation des ressources internes et externes pour développer une synergie locale. / This doctoral research focuses on the various changes taking place today in Bat Trang, a craft village in Vietnam. Like other transition economies, Vietnam is entering the transition period, marking its openness to international economy and its entry in the global market. In this context, we seek to understand the changes induced during the transition from a planned economy to a market one and to show the specificity of industrial district Bat Trang. To do this, it is necessary to study the social dynamics of political, economic, institutional and social settings that shape the Bat Trang. The reconstruction of the evolving relationship between these articulated actors will illuminate the changes in Bat Trang. Following a socio-anthropological approach and referring to the theory of industrial districts, we were able to carry out a thorough analysis on the mutation of Bat Trang on both political and organizational dimension. The craft village Bat Trang really constitutes a model of transition having the discontinuities and continuities from its old system. With the help of sociological theory of Norbet Elias, we were able to reconstruct the interplay between different actors (social, economic and institutional) that structure the development of Bat Trang, showing dynamics of their interaction. Through our study in Bat Trang, we could also measure the originality of a form of industrial agglomeration in Vietnam. For us, firstly, Bat Trang is a traditional area where people know how to mobilize its expertise and its traditional organization; to overcome its handicaps and to promote an adaptation of its activities. Although there is very little help from the local authority, the firms are in the process of making a technological conversion by either a replacement (from coal-fired kilns to Liquid Petroleum Gas kilns - LPG kilns) or an adaptation (invention new LPG kiln). New introduced actors (clubs, associations) whose main task is to provide technical assistance to firms can create new activities and figure out new outlets for marketing. Bat Trang is also an area being institutionalized as manifested by the presence of the industrial and vocational training center. It lives a profound transformation in which the artisans are turning to a more industrialized production. In recent years, it is clear that the Bat Trang receives substantial support from local politics. Of course, we must take into account new phenomena in Bat Trang that exert some influence (negative or positive) on this area development. This is the relocation of activities, low innovation capacity in the industrial district, the weak link to R & D, marketing, etc. To all resolve, it requires mobilization of internal and external resources for a local synergy.