Seminario para optar al grado de Licenciado en Comunicación Social / El autor no autoriza el acceso a texto completo de su documento / Resulta sorprendente el vertiginoso crecimiento cuantitativo de sitios periodísticos que se incorporan a Internet en la actualidad, muchos de ellos con orígenes en otros medios de comunicación tales como la prensa escrita, la televisión y la radio. Sin embargo, y a pesar de su explosivo desarrollo, la novedad que aún representa la red y el conocimiento impreciso de sus características comunicacionales en ámbitos no especializados, ha repercutido en la aparición de sitios noticiosos que fallan al momento de acomodarse y capitalizar totalmente las particularidades de este medio. Si bien existen experiencias que demuestran un gran avance en este sentido, la gran mayoría se muestra vacilante en asumir el nuevo escenario que Internet implica. Con la mirada sobre esta situación, el objetivo que se plantea el presente estudio es evaluar el nivel de adecuación a Internet por parte de algunos espacios noticiosos presentes en la red, en función de analizar y explorar sus posibilidades de desarrollo a futuro. Para ello es imprescindible analizar e investigar las modalidades de la comunicación electrónica y las características que la sustentan: multimedialidad, hipertexto, sincronicidad elástica, interactividad e indeterminabilidad. Es importante señalar que, en la manera de observar el fenómeno comunicacional aquí presente, existe una marcada influencia de las concepciones difundidas por el intelectual canadiense, Marshall Mc. Luhan., por cuya escuela de pensamiento nos sentimos motivados. El siempre remarcó dos ideas que para nosotros han sido básicas en el análisis: primero, que cada medio tiene su propia forma de disponer y tratar los contenidos, así como de establecer sus comunicaciones; y segundo, que el surgimiento de un nuevo medio implica la integración en él de las tecnologías presentes en los medios anteriores. Hoy más que nunca las palabras de McLuhan cobran sentido. Hace veinte años el concepto de “Aldea Global” era una abstracción casi imposible de graficar. Es nuestra opinión, esta idea jamás hubiese tomado forma sin la unión de las telecomunicaciones con la informática. Esto dio pie a la construcción mundial de redes en toda su extensión hasta llegar a constituir una red de redes, la Internet. Y este será nuestro punto de partida.

A educação continuada é uma expressão que se refere à modalidade de ensino na qual a pessoa procura aprendizagem a vida inteira. Os cursos a distância não estão preparados para lidar com as singularidades de um aluno que busca esse tipo de educação, resultando em cursos que contém atividades de ensino que não são propostas de forma contextualizada à realidade do aprendiz. A tese propõe uma metodologia de trabalho para o EaD na qual o professor atua como orientador de estudo de cada aluno, percebendo as suas necessidades e o seu contexto de vida partir de diálogos assíncronos, possibilitando a criação e seleção de conteúdos e atividades de ensino que sejam contextualizadas a realidade do aprendiz. Para tentar resolver as questões técnicas e operacionais que são resultantes desta proposta, foi criado um software que implementa uma comunicação assíncrona entre professor e aluno e automatiza a execução de ações que devem ser realizadas pelo professor, liberando-o de executar tarefas repetitivas, e possibilitando ao docente concentrar-se na atividade criativa de individualização. Além disso, foi feita uma prospecção para determinar de que forma o paradigma atual da internet, chamada de WEB 2.0, pode auxiliar o professor nesse processo de individualização. O software foi testado com relação ao seu desempenho com alunos de dois cursos a distância, o que permitiu comprovar a eficiência do sistema. / Continuing education is an expression that refers to the mode of teaching in which the person seeks to lifelong learning. The distance courses are not prepared to deal with the singularities of a student seeking this type of education, resulting in courses that contain learning activities that are not contextualized to the reality of the learner. This thesis proposes a methodology of distance learning in which the teacher acts as an adviser to the study of each student, understanding their needs from asynchronous dialogs, enabling the creation and selection of content and teaching activities that are contextualized to the reality of the learner. A software has created to resolve the technical and operational issues that are resulting from this proposal. This software implements an asynchronous communication between teacher and student and automates the execution of actions that must be performed by the teacher, enabling the teacher to concentrate on the creative activity of individualization. In addition, a survey was done to determine how the current paradigm of the Internet, called Web 2.0, can help teachers in the process of individualization. The software was tested on two distance courses, which helped to check the efficiency of the system.

Tese de mestrado integrado. Engenharia Informática e Computação. Faculdade de Engenharia. Universidade do Porto. 2009

Tese de mestrado integrado. Engenharia Electrotécnica e de Computadores (Major Telecomunicações). Faculdade de Engenharia. Universidade do Porto. 2009

The paper was written on the premise that knowledge and knowledge management are central competitive business advantages and that IT has developed favorably towards alleviating the process of harnessing intellectual capital. This topic has been frequently discussed with significant variances in theoretical approaches arguing both for and against IT’s impact in knowledge management. The authors have empirically explored the role of IT in this field through findings from a case study which quite originally manages knowledge with the emergence of novel web 2.0 tools. The findings of this study leads us to suggest a revised understanding of IT’s role in knowledge management based on the development of socially interactive web 2.0 which has the potential of replacing less effective and outdated IT tools. Optimal impact is suggested to be accomplished by sequentially integrating these various web 2.0 tools into the knowledge management process.

WEB 2.0

Worldwide result over internetusers show that Sweden internet users comes at third place. The technological development has been explosive. Individuals can with the help of technology live some, in other cases all their social lifes through social media. Therefore organizations has a lot to gain by using social media to interact and start up dialogue with their audicence. There are different views whether a civic society has developed on internet or not. The focus in our thesis has been on NGO’s, if and how they choose to communicate with their audience on Facebook. The NGO’s in question was WWF, The Red Cross, UNICEF and Greenpeace. Our purpose with our thesis was to examine the communication on Facebook and what phraseology the organizations used on Facebook.   We have done this thesis through our theoretical framework with a Habermasian overhaul, further with Web 2.0, PR 2.0 and interactivity. With quantitative and qualitative methods we examined how the organizations used interactivity and if they opened up to a dialogue with their audience.   Our main findings was that the organizations didn’t use interactivity or opened up to a dialogue on Facebook. WWF was the organization that used interactivity and tried to start a dialogue. The organizations language was often casual and sometimes even personal. This suggests that social media has changed parts of the language organization can use on social media. The discussion whether social media is a new place for civic conversations and what role organizations and corportation can and should play is a discussion in time. Further academic research could focus on how NGO’s use different kinds of social media, also how the audience feel and think regarding interaction and dialogue on social media. These are questions that needs to be further explored.

Die Wirtschaftskrise der Jahre 2007 bis 2010 ist an der deutschen Industrie nicht spurlos vorüber gegangen. Neben den drastischen Einbrüchen in Absatz und Umsatz, war sie aber auch dadurch gekennzeichnet, dass die betroffenen Unternehmen sehr verhalten mit Mitarbeiterentlassungen reagierten. Vielmehr haben die Organisationen an ihrem Stammpersonal festgehalten, um sich deren Know-how zu sichern. Infolge der Krise war der Tenor der Wirtschaftsteilnehmer, dass aufgrund der weltweiten Vernetzungen, sie den volatilen Konjunkturverläufen auch zukünftig ausgesetzt sein werden. Die Unternehmen müssen deswegen lernen mit ihnen umzugehen. Dabei rücken immer mehr neue Technologien in den Fokus, die innerhalb des Unternehmens, die Zusammenarbeit der Mitarbeiter verbessern sollen. Das Thema ‚Enterprise 2.0‘ nimmt zunehmend Form an, die Vorstellungen und Umsetzungen werden konkreter. ‚Enterprise 2.0‘ ist dadurch gekennzeichnet, dass sowohl Mitarbeiter als auch bestehende Unternehmensprozesse und -kommunikation vor neue Herausforderungen gestellt werden. Der Autor des Beitrags nimmt dies zum Anlass, in seinem Promotionsvorhaben den Fragestellungen nachzugehen, ob für den Einsatz von Web 2.0-Technologien, den Medien, die bei Enterprise 2.0 Verwendung finden, eine neue Generation Mitarbeiter notwendig ist.

Zugl.: Saarbrücken, Univ., Diplomarbeit

Zugl.: Koblenz, Fachhochsch., Standort Remagen, Diplomarbeit, 2007.