Topic of the thesis is the image of Czech far-right parties in Czech media prior to Elections to Chamber of Deputies in 2017. Aim of the thesis is to investigate how media displays far-right parties prior to the Elections in 2017, what the topics of media coverage are in regards of far- right and how the topics changed in the Elections in 2017 comparing with Elections in 2013. Using quantitative content analysis and theory of agenda-setting the thesis monitors texts with far-right topics in national daily newspapers Mladá fronta DNES, Lidové noviny, Právo and Hospodářské noviny in the periods prior to the Elections to Chamber of Deputies in 2017 and 2013. Author also uses qualitative analysis of opinion texts based on theory of framing. The parties followed in thesis are chosen based on definition of far-right by Cas Mudde and definition of right wing populism by Hans-Georg Betz. In the period prior to the Elections in 2017 the followed parties are: Dělnická strana sociální spravedlnosti; ROZUMNÍ - stop migraci a diktátu EU - peníze našim občanům, důchodcům, dětem, zdravotně postiženým; Svoboda a přímá demokracie - Tomio Okamura; Blok proti islamizaci - Obrana domova; Sdružení pro republiku - Republikánská strana Československa Miroslava Sládka and Řád národa - Vlastenecká unie. In the period prior...

This diploma thesis investigates the evolution of news coverage of water-related issues in the Czech daily press from 2014 to 2019. Its theoretical part describes the relationship between mass media and the environment. The characteristics of environmental news are explained more in detail and in the context of environmental topics' features, journalistic routines, news normative demands and economic pressure in the media industry. The topic of the thesis is linked to the media theories about news values, gatekeeping, agenda-setting and framing as well. There is also a review of the studies examining news coverage of the environment and a brief description of the water management situation in the Czech Republic. The methodical part introduces the research goal and previous studies which were used as a base for the method in this paper. The results of the content analysis enabled to describe the news about water issues quantitatively and to explain its features and development according to the theoretical framework and previous findings. This thesis concluded that Czech dailies do not treat the topic of water issues as very important, they are event-oriented, dependent on the official sources and focused on risk-related topics. This can limit public awareness of the problem with decreasing water...

The thesis provides an insight into corporate agenda-building process in the Czech media. Using the Czech division of Deloitte as an example, the thesis will demonstrate the common practices companies use to get their topics published in media, how they are successful and how they really influence the media agenda. To answer these questions, the thesis uses quantitative content analysis of 248 pieces of news from Mladá Fronta DNES, Hospodářšké noviny, Lidové noviny, Právo, television stations ČT24, Nova and Prima and also radio station Český rozhlas - Radiožurnál. Besides that, the thesis will provide an insight into the way journalists work with sources of information and their autoregulative techniques, as well as into the work of PR professionals, who are significant actors in the agenda-building process. The aim of this thesis is to introduce the corporate sphere as an influential actor in the agenda-building process and to uncover the influences journalists have to face in their work.

"Changes of Media Representation of Agriculture in Press" This diploma thesis is focused on the changes in teh media representation of agriculture in the Czech press on the example of two national dailies - Hospodářské noviny and Právo. The study uses a quantitative research method, content analysis, to detect changes in both the final representation of farmers and mechanisms of news construction in the period from the early 90 of the 20 century to today. The theoretical part presents a brief development of agriculture, basic principles of the media studies theory and mechanisms of news construction (agenda setting, work with information sources, the news values concept, the framing concept). The analysis examines the media attention that is devoted to agriculture but also the use of mechanisms of news construction and the change of representation of farmers in the press. Key words: agriculture; farmers; mechanisms of news construction; content analysis; media representation; agenda setting

This thesis deals with the current global recession, its presentation in the media, and the public opinion on the economic situation in the Czech Republic. It is based on the theory of agenda-setting. Content analysis is used to examinate the intensity of attention of two different journals paid to the subject of the recession in the observed period September 2007 - December 2011, with a special focus on December 2008. The objects of the current study are two Czech nation-wide journals: the economic newspaper Hospodářské noviny and the tabloid newspaper Blesk. The study shows that the economic journal presents the recession more intensively, from a more general point of view, and questions the causes of the recession. The tabloid concentrates on the Czech Republic, writes about the recession primarily in the context of non-economical news (especially sport), and does not use the mechanisms typical for tabloids as much as expected. A secondary analysis of the outcomes of public opinion surveys examines the readerships of these journals separately. The economic expectations of the readers of the economic journal correspond with the intensity of attention paid by this journal to the recession, but only in the first half of the analysed period. The expectations of the tabloid readers correspond with...

"Representation of the environment in Russian and Czech press" This diploma thesis deals with the representation of the environment in the Russian and Czech press. For my research I chose two news weekly papers: Respekt and Argumenty a fakta issued between the years 2007-2011. Quantitative content analysis and qualitative frame analysis were used for data processing. The theoretical part describes the development of the media, their influence on society, mechanism of news construction (agenda setting, news values, objectivity, bias, access to news, work with sources), the development and state of the Czech and Russian media, concepts of nature and the development of environmental reporting. In the practical part I found out how the environment and nature are viewed and interpreted by these printed media in the content of their messages. Key words: environment; nature; media; representation; agenda-setting; content analysis; frame analysis; framing; weekly magazíne; Respekt; Argumenty a fakta

This thesis studies how the state owned news agency the RIA Novosti (РИА Новости) covered the protests, named Euromaidan. Timely the paper is limited with the end of November, 2013 and the end of February, 2014. The first part of the thesis focuses on the theoretical approaches about interdependences between the audience and the media. The next chapter covers concisely the principles and the essence of agenda setting and framing, also such concepts as frames and their functions are analyzed. In the methodological part the criteria and the scope of analysis are set up. After the methodological part the analytical part goes which focuses on the separate frames, which were constructed by the RIA Novosti. In the last chapter the conclusions were made unveiling, how the theoretical inputs and empirical outputs are correlated, and which Euromaidan's attributes were transmitted the most.

This comparative study investigates the media representation of YouTube-based news about the #MeToo campaign, feminism, and sexual harassment accounts in three BRICS nations: China, Russia and Brazil. The situation of women in the Global South was at the centre of discussions during the 2018 BRICS summit. While their security remains a persistent issue, officials declared that women should not feel unsafe while participating in economic activity. Although the bloc flagged gender disparities as a significant concern, media outlets perceive Russia, Brazil and China's responses to sexism and gender-based violence as inadequate. Various mechanisms also compromise activism for women's rights. This research focuses on the YouTube representation of conditions which gave rise to the campaign and the process of #MeToo in BRICS. This study considers the level of inclusion of women in economic activity, the procedures established for their safety as well as the extent of media freedom, including tools available for feminist advocacy. In addition to revealing gaps in depiction and proposing solutions for improved media framing, this research is significant because the role and repercussions of this viral campaign must be comprehended better in BRICS economies. Academics focused mainly on the impact of the movement in the West. However, the innovative feminist trend rapidly spread to non-western nations that are dominant emerging economies, showing the gravity of sexual harassment and gender disparities globally. Furthermore, the extent to which #MeToo had influenced localised iterations of anti-assault movements in these emerging countries suggests that the BRICS became sites where sexual abuse and gender inequalities unfold singularly in comparison to other nations. The study presents findings from primary research done on the BRICS, this online social movement #MeToo and related gender dynamics issues. After a presentation of the selected study design, the research provides results from a content analysis of thirty YouTube news reports (October 2017-March 2019).

Frågan om och hur kriser leder till förändring är relativt outforskad, särskilt i en svensk kontext, men även inom internationell forskning som präglas av vitt skilda uppfattningar om relationen där emellan. För Sveriges del, väcks frågan till liv i samband med kriser som drabbar landet. Denna policyanalys av tre kriser som har inträffat under de senaste åren: tsunamin 2004, skogsbranden i Västmanland 2014 och skogsbränderna sommaren 2018, visar att samma brister med och kritik mot krishanteringssystemet, framför allt gällande dess decentraliserade karaktär som både står och faller med självständiga myndigheter och kommunalt självstyre, påträffades i respektive fall. Därutöver analyseras fallen som fokushändelser utifrån teori om agenda-setting. Hittills så är det bara tsunamin som genom ett öppet policyfönster har lett till förändring gällande systemets karaktär och gjort det lite mer centraliserat. Inget av skogsbrandsfallen gav samma resultat med förklaringen att policyfönstren stängdes. Andra typer av förändringar bekräftas dock i alla tre fall och därför kan det, i en svensk kontext, konstateras att kriser leder till förändring. Resultaten indikerar också att det svenska krishanteringssystemet, efter ytterligare kriser, troligen står inför en vändpunkt av centraliserande karaktär baserat på färdigställda lagförslag med syfte att åtgärda bristerna med det decentraliserade systemet.

Problembakgrund och syfte: Sociala medier breder i allt större omfattning ut sig i samhälletoch skapar därmed nya kommunikativa spelregler vilka den vetenskapliga sfären behöver förhålla sig till. Mot bakgrund av denna utveckling är det intressant att ur ett samhälls- ochmedieperspektiv studera hur universitet och högskolor arbetar med tredje uppgiften nämligen att föra ut forskning till en publik utanför den vetenskapliga sfären. Syftet med denna studie var således att undersöka hur forskningskommunikatörer och forskare arbetar med och resonerar kring att synliggöra forskning externt genom sociala medier.Metod och material: Studien är genomförd med hjälp av semistrukturerade kvalitativa intervjuer med 12 respondenter varav fyra är kommunikatörer och åtta är forskare inom Malmö universitet.Resultat: Studiens resultat visar på att forskare och forskningskommunikatörers grundsyn iarbetet med att sprida forskning till det omgivande samhället består av två delar; att kommunicera forskning till berörda grupper samt att forskare och forskning bör synliggöras i samhällsdebatten. I arbetet med att nå de uttalande målen har två framträdande strategier identifierats. Sociala medier används som ett verktyg för att nätverka och bygga relationer med definierade primära målgrupper samt används för att lyfta fram forskning och ge den medialt utrymme i de traditionella nyhetsmedierna och därmed nå ut med forskning brett till det omgivande samhället. Resultatet visar också att forskningskommunikation genom sociala medier omges av olika personliga och organisatoriska incitament. Slutligen visar resultatet på att sociala medier bedöms vara av särskild betydelse när det kommer till att synliggöra formella vetenskapliga publikationer till en bredare publik. Sociala medier används därmed som ett komplement och som en del av övrig forskningskommunikation och forskningskommunikativa aktiviteter. / Background and objective of study: In a contemporary era of a progressive mediadevelopment, an increasing number of people are accessing information through social mediaand therefore its interesting, from both a societal and media perspective, to study how research communication is changing, and in what way the science outreach is adapting to this new media landscape. The purpose of this study was thus to investigate how research communicators and researchers make research visible externally through social media.Methods: The study was conducted using semi-structured qualitative interviews with 12respondents, four communicators and eight researchers from Malmö University.Results: The study's findings show that researchers' and research communicators' basic beliefs in the dissemination of research to the surrounding community consist of two parts; tocommunicate research to relevant groups and to make researchers and research visible in thepublic debate. In the process of reaching the statement goals, two prominent strategies have been identified. Social media is used as a tool for networking and building relationships with defined primary target groups and is used to highlight research and provide media space in the traditional news media and thus reach out to the surrounding community with scientific research.The result also shows that research communication through social media is surrounded by different personal and organizational incentives. Finally, the result shows that social media is considered of particular importance to make formal scientific publications visible to a broader audience. Social media are thus used as a complement and as part of other research communication activities.