ABSTRACT Title: The new Public Service Authors: Hanna Haeggström, Sara Marklund, Madeleine Olsson Level: Bachelor thesis in Media and Communications Studies Supervisor: Olof Hultén Location: School of Communication and Design, University of Kalmar, spring 2008 Language: Swedish Number of pages: 55 There is an ongoing change of the media industry where new types of media emerge as a result of technological advancements. The audience and their use of the media have changed where available range has expanded while the size of the audience has remained the same. For media companies this implies a fight for the audience, where the right approach is vital for keeping as well as attracting new customers. Public service is an issue under current debate and its future role in the media industry has been brought into question. This survey investigates the roll of public service in Scandinavia in a new and changing media industry and how they should act to be important for their audience. The thesis targets how the public service phenomena works with new media channel, how they approach the change in how the audience consume media. The probable scenarios is based on the change between the current public service situation in the Nordic region and the future, where we put the future role of public service in a changing market into question. The study focuses on public service and is based on relevant theoretic frameworks and in-depth interviews. The theoretic-oriented framework is based on the phenomena from a change in media supply, a change in media consumption as well as how public service ought adjust to be in order for its survival. The interviews make out the core of the study, where key individuals from the industry have been interviewed. The direction of the interviews has been towards public service, emerging media, change in the audience, public service’s approach to their surroundings and how it can develop and become an organization adapted to today’s development. The conclusion of the study is that in order for public service to retain a function in the changing media environment have to maintain a high grade of audience utility. In order to do so, public service has to revaluate and change their strategy as the audience and their relation to and consumption of media services and products has changed.

Postgraduate studies concluding labor, 62 pages, 20 pictures, 2 tables, 45 literary sources, 21 addendums, Lithuanian. KEYWORDS: advertisement, advertisements audience, promotional message, segment, consumer, consumer behavior. The object of research – foodstuff sacred to children advertisement. The subject of research – foodstuff advertisements to children submission form. Labour objective – established sundry advertisements forms accepted for children consumer behavior, prepared foodstuff promotional message for children creation model. Tasks: 1) to inspect foodstuff advertisements to children singularity; 2) to prepare methodology of research and to make out questionnaire; 3) to accomplish dossier data analysis; 4) to prepare foodstuff promotional message for children creation model. Methods of research – scientific materials, laws and documents analysis and synthesis, dossier poll array analysis and synthesis, logical abstracting, mathematical, statistical, graphics display, simulation, qualitative methods of research. Studying sundry countries author’s scientific works, periodicals, the Republic of Lithuania and European Union legislations and accomplished initial data analysis about sundry advertisements forms accepted for children consumer behavior, prepared foodstuff promotional message for children creation model.

The academic study of comic books - especially superhero comic books - has predominantly focused on the analysis of these books as texts, as teaching and learning resources, or on children as comic book readers. Very little has been written about adult superhero comic fans and their responses to superhero comics. This thesis explores how adult comic book readers in New Zealand engage with superhero comics. Individual interviews and group conversations, both online and face-to-face, provide insights into their responses to the comics and the characters as well as the relationships among fans. Analysis of fans’ talk about superhero comics includes their reflections on how masculinities are represented in these comics and the complex ways in which they identify with superheroes, including their alter egos. The thesis examines how superhero comic book readers present themselves in their interactions with other readers. Comics ‘geekdom’, fans’ interactions with one another and their negotiation of gendered norms of masculinity are discussed. The contrast between the fan body and the superhero body is an important theme. Readers’ discursive constitution and management of superheroes’ bodies, and their engagement with representations of superheroes are related to analyses of multiplicity in individual identities and current theories of audience reception and identification.

Book consumption is no longer only a solitary practice of one person sitting in an armchair with a bound volume of their favorite novel or the latest paperback bestseller. Books have become part of what Henry Jenkins has termed convergence culture. Books are no longer just books, they are also adapted into films, they are available as audiobooks and e-books, they are accompanied by websites, author blogs, and dedicated Facebook pages, they are continued by fans writing their own stories based on the original, they are discussed in online forums and communities, and they are being reviewed in Youtube videos, to just name a few. Convergence culture refers to the spread of content over different platforms and devices, the conglomeration of media companies on the production side, and the new possibilities for participation on the side of consumers. Media and communication studies have curiously neglected book consumption in its re-examination of audience studies in the light of convergence. This study assumes that audience studies, redefined to account for cross-media use and active as well as passive aspects of consumption, are well suited to investigate contemporary book consumption. The aim of this study is to explore media use surrounding books in the broad sense described above. It also investigates how commercial structures on the one hand and participation on the other shape book consumption. To do so, this study exemplarily analyzes the book related media use of members of an online reading community (Lovelybooks). Methodologically this study follows a mixed-methods approach by adopting the concept of media repertoires. Media repertoires describe patterns of habitual media use, thus integrating the quantitative mapping of media use with the analysis of the meaningful principles behind it. The results from a survey that was distributed to Lovelybooks’ members describe which media components are used, how they are combined and to what extent they are participatory. Semi-structured interviews complement the survey results by exploring which influence commercial structures and the attitudes towards them have on Lovelybooks members’ participatory media use. The interpretation is informed by critical political economy, discussing the implications of an online community being commercially owned and run, the consequences of commercial structures for participation, and the appropriation of personal data and labor by corporations.

This study offers insight into international audience reception of Corporate Social Responsibility (CSR) communication. Swedish companies are currently reaching international audiences through a variety of social media channels and this study analyzes how audiences in Sweden and the U.S. respond to specific messages.   Qualitative interviews with professionals offer background information on how CSR is currently communicated while audience responses to CSR communication are gathered through a web-based survey and focus groups consisting of American and Swedish citizens.   Results indicate that the two countries have more similarities than differences. Americans have a slightly more positive outlook on the communication and they are more likely to look up information about CSR initiatives after hearing a corporate message. This might indicate a more profound interest. Cultural and social differences are given as a possible explanation for the key differences.

This is a study of the emergence of William Wordsworth’s literary reputation during his lifetime. It is constructed as a variety of biography, organized chronologically in order to attempt a fuller sense of the negotiation of public image and reputation that went on between Wordsworth and his audiences. Mikhail Bakhtin’s notion of dialogism structures the study as a series of “conversations,” interconnected and moving outward from self, to intimate group or coterie, to public, reviewers, and culture at large. The coterie and members of it have a large part to play in Wordsworth’s emerging style. The evidence drawn upon for each “conversation” moves from biography to letters to published poems and prose works to published reviews of those works, again roughly describing a movement outward from self to coterie to culture at large. The “conversations” appeal to two or more different kinds of audience, however, because of a “multi-voiced” feature of Wordsworth’s published collections, especially noticeable in the critical success of the sonnet form. Further, members of the coterie, notably Coleridge, later emerge as important interpreters, advocates, and critics themselves, adding to the critical success of William Wordsworth in the larger cultural conversation. Ultimately, Wordsworth is recognized for his contribution – a triumph of his confidence in his own style, as well as the education of a new kind of reader that now engages with Wordsworth’s poetry at a level of intimacy that makes the reader feel like a member of the coterie.

The Batman media franchise (comics, movies, novels, television, and cartoons) is unique because no other form of written or visual texts has as many artists, audiences, and forms of expression. Understanding the various artists and audiences and what Batman means to them is to understand changing trends and thinking in American culture. The character of Batman has developed into a symbol with relevant characteristics that develop and evolve with each new story and new author. The Batman canon has become so large and contains so many different audiences that it has become a franchise that can morph to fit any group of viewers/readers. Our understanding of Batman and the many readings of him gives us insight into ourselves as a culture in our particular place in history.

This project argues for an elevation and a greater understanding of the importance of framing in theatre. In this respect, the study follows on from Derrida's famous deconstruction of Kant's parergon (frame) in his Critique of Judgement. Derrida's work exposes what he sees as a complicit desire to &qout;limit" the frame to the role of "decorative adjunct". Finding the frame to be "undecidable", Derrida asserts that the frame actively affects the work inside and the space outside while answering a "lack" within the work. Utilising Derrida's work on the parergon as a starting point, this study represents an attempt to formulate a theory of the frame for theatre asserting that the frame provides a prospective key towards understanding persistent "problems" within theatre studies. These include the complicated onstage/offstage and spectator/actor dialectics as well as the point where "reality" ends and theatre begins and also issues of agreed interpretation. Ultimately the thesis posits that theatre is in itself a parergon which virtualises the space in which it installs itself - a finding that goes some way to explaining and/or accommodating these "problems". The research methodology involves a detailed study of literature encompassing framing and related theories drawn from a diverse array of paradigms. A working theory of the theatre frame, along with a series of analogous approaches is developed and further examined through application to a variety of theatre performances. This thesis offers a theory of the theatre frame and a variety of framing research approaches that function to bridge the gap between the traditionally partitioned areas of performance analysis and reception studies. It also adds to our understanding of the frame and the theatre art form itself.

Thesis (M.A.)--Miami University, Dept. of Theatre, 2006. / Title from first page of PDF document. Includes bibliographical references (p. 55-57).

<p>ABSTRACT Title: The new Public Service</p><p>Authors: Hanna Haeggström, Sara Marklund, Madeleine Olsson</p><p>Level: Bachelor thesis in Media and Communications Studies Supervisor: Olof Hultén</p><p>Location: School of Communication and Design, University of Kalmar, spring 2008</p><p>Language: Swedish</p><p>Number of pages: 55</p><p>There is an ongoing change of the media industry where new types of media emerge as a result of technological advancements. The audience and their use of the media have changed where available range has expanded while the size of the audience has remained the same. For media companies this implies a fight for the audience, where the right approach is vital for keeping as well as attracting new customers. Public service is an issue under current debate and its future role in the media industry has been brought into question. This survey investigates the roll of public service in Scandinavia in a new and changing media industry and how they should act to be important for their audience. The thesis targets how the public service phenomena works with new media channel, how they approach the change in how the audience consume media. The probable scenarios is based on the change between the current public service situation in the Nordic region and the future, where we put the future role of public service in a changing market into question. The study focuses on public service and is based on relevant theoretic frameworks and in-depth interviews. The theoretic-oriented framework is based on the phenomena from a change in media supply, a change in media consumption as well as how public service ought adjust to be in order for its survival. The interviews make out the core of the study, where key individuals from the industry have been interviewed. The direction of the interviews has been towards public service, emerging media, change in the audience, public service’s approach to their surroundings and how it can develop and become an organization adapted to today’s development. The conclusion of the study is that in order for public service to retain a function in the changing media environment have to maintain a high grade of audience utility. In order to do so, public service has to revaluate and change their strategy as the audience and their relation to and consumption of media services and products has changed.</p>