The increasing trend towards digitalization has resulted in social media marketingbecoming a common practice among companies today. This new trend has openedup new opportunities for SMEs, which typically have less resources than largercompanies. One platform which has become popular amongst businesses isTikTok, and it was therefore of interest to investigate how SMEs are currentlyusing this platform in their marketing strategy. The purpose of this thesis was toinvestigate a number of SME operations in order to understand and suggest howthey can improve their current strategy on TikTok. This thesis is based on previous research on SMEs, consumer behavior, socialmedia marketing, TikTok as a marketing tool, content marketing, viral marketing,and paid advertising. Additionally, a qualitative research approach was usedwhere semi-structured interviews were conducted with a total of elevenrespondents. The respondents consisted of a number of Swedish micro, small andmedium-sized firms from a B2C context currently operating on TikTok. The results of the study indicate that SMEs are present on TikTok due to sellingpurposes, interaction opportunities and because of its large reach. The maincharacteristics of the platform were the personal content, the short format videos,and the young audience. However, despite the growing presence of SMEs onTikTok the study suggests that few have a clear strategy on the platform,indicating a potential need for increased efforts to improve their success.

This is an empirical study of myself as a present, and non-present, performer with the aim to study in what ways can the connectivity and communication start, evolve and progress within sensory theatre performance for disabled and diverse young audiences. I have examined the areas of performative; space, play, awe, curiosity, anticipation, action, listening and responding. The opportunity of finding my own methodology has included stepping out of my role to embrace failure and disorder, which has been very stimulating and exciting. The challenges have been many but some of them were concerned with how to analyze and evaluate human connection, when the experience is a felt experience, from my perspective as an actor/performer, and not an intellectual proposition. In the results I present a methodological model of performative connection which consists of steps that can loop in different intervals and are correlated and dependent on the others. The conclusion states that the core is found in the one-to-one encounters and the deep human connection between performer and audience participant. The underlining aim of my project and this essay is a theatre practice where all humans are welcomed and celebrated, which promotes a more accepting and inclusive society that embraces disability and challenges traditional conceptions of what theatre should be. / <p>In this essay I have a film of the sea and a sound recording. These are not availiable in the Diva form. </p>

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The thesis investigates speech sound characteristics of three different television talk show hosts. Using the experimental analysis it tries to inspect all their typical attributes, especially the suprasegmental features of their speeches. The selected television hosts are both from public and commercial television stations. The first part of the theoretical section introduces the talk show television programming genre and specifies its broadcasting share among the observed television channels, next the diversity of Czech talk shows is introduced together with the individual hosts whose utterances will be analyzed, also the role of communication in mass media as well as the host journalist figure is presented, and the features of publicly spoken speeches are described. Within the part devoted to languages and speeches the linguistic discipline of phonetics is introduced followed by the individual continuous speech sound properties and their specific attributes. The practical section researches performance of the particular hosts and it specifically tries to deal with their sound aspects in order to evaluate whether some typical attributes can be found (primarily within the areas of intonation, pauzation and tempo). Further it observes whether some same sound attributes are shared among the talk...

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This project uses a qualitative research approach to understanding Mormon women's uses and gratifications of magazines. The first study provides a retrospective look at the uses and gratifications of readers of the Relief Society Magazine (1915–1970) in order to understand where media targeted to Mormon women has been. Through interviews, focus groups and questionnaires, the study finds the main reasons Mormon women read the Relief Society Magazine was to provide (a) a handbook for daily life, (b) a community, (c) intellectual stimulation, (d) an aspirational ideal, and (e) an escape from daily life. When the magazine ceased publication, readers felt a sense of loss and recognized a need to move on. The second study researches Mormon women's current uses and gratifications of media, with a focus on magazine use. Through focus groups and questionnaires, the main uses and gratifications of current media among Mormon women include (a) interaction, (b) cognition, (c) and diversion. Mormon women's media use is also influenced by warnings from others about the dangers of particular media or too much media use. This project then presents the concept and design for a new magazine targeted to Mormon women and seeks to fulfill the needs and gratifications found in the research discussed here.

Children's animated films have held a lasting influence on their audiences since the rise of their popularity in the 1980s. As adults co-view such films with their children Hollywood has had to rewrite the formula for a successful animated children's film. This thesis argues that a main factor in audience expansion is adult humor. The results show that children's animated films from 2002-2013 are riddled with many instances of adult humor while earlier films from 1982-1993 use adult humor sparingly. It is clear that over the years the number of adult humor occurrences has consistently increased. Furthermore, this research shows that adult male roles consistently deliver the adult humor.

This thesis explores the development of the Gothic novel in England throughout the eighteenth and nineteenth centuries. This thesis establishes the Gothic as a literary mode of middle-class terror by analyzing Gothic novels within the historical context of the Industrial and Democratic revolutions. This requires an in-depth understanding of politics throughout both centuries and this thesis engages with several sources such as Maggie Kilgour’s The Rise of the Gothic Novel which adds important context to my claims. Additionally, I use several contemporary sources such as Godwin’s Caleb Williams, the writings of Edmund Burke, and On the Pleasure Derived from Objects of Terror by the Aikins. This thesis offers a method of tracking the Gothic as a consistently middle-class genre throughout history, and it ends with a chapter that questions the continued relevance of the Gothic as a middle-class genre in a world where the division of wealth is so skewed.

It has been estimated that one third of the world's population does not have access to "adequate" health care. Some 1.6 billion people live in countries experiencing "concentrated" acquired immune deficiency syndrome (AIDS) epidemics. Many countries in Africa--and other low-income countries--are in dire need of help providing adequate health care services to their citizens. They require more hands-on care from Western health workers--and training so more African health workers can eventually care for their own citizens. But these countries also need assistance acquiring and implementing both texts--the body of medical information potentially available to them--and technology--the means by which that information can be conveyed. This dissertation looks at these issues and others from a multi-faceted approach. It combines a survey of the developers of Web sites designed for use by health workers in low-income countries and a proposal for a novel approach to communication theory, which could help improve health communication and other social marketing practices. It also includes an extensive review of literature regarding a number of topics related to these issues. To improve healthcare services in low-income countries, several things should occur. First, more health workers--and others--could visit African countries and other places to provide free, hands-on medical care, as this researcher's group did in Uganda. Such trips are ideal occasions for studying the cultural differences between "mzungu" (white man) and the Ugandan people. A number of useful medical texts have been written for health workers in low-income countries. Others will be published as new health information becomes available. But on what medium will they be published? Computers? Personal digital assistants? During the past 10 years the Internet became an ideal venue for conveying information. Unfortunately, people in target countries such as Uganda encounter cultural differences when such new technologies are diffused. This dissertation looks at cultural and technological difficulties encountered by people in low-income countries who attempt to diffuse information and communication technologies (ICT). Once a technology has been successfully adopted, someone will look for ways to use it to help others. There are hundreds of sites on the Internet--built by Web developers in Western countries--that are designed for use by health workers in low-income countries. However, these Web developers also experience cultural and technological differences, based on their knowledge of and attitudes toward best practices in their field. This research includes a survey of Web developers which determined their attitudes toward best practices in their field and tested this researcher's hypothesis that there is no significant difference among the developers' attitudes toward the content on their sites, their audience's cultural needs and the various technological needs their audience has. It was found that the Web developers agree with 17 of 18 perceived best practices and that there is a significant difference between Web developers' attitudes toward their audience's technological needs and their attitudes toward quality content and the audience's cultural needs. Creation of the survey herein resulted in this researcher generating a new way of thinking about communication theory--called digital research cycles. The survey was based on a review of literature and is rooted in the belief that any successful communication of a computer-mediated message in the information age is a behavior which is influenced by the senders' and receivers' attitudes and knowledge about textual style, the audience, technology and the subject matter to which the message pertains.

This thesis seeks to investigate the influence and applicability of three technical writing principles across electronic maintenance manuals in the aerospace defense industry: military standard (MIL-STD) guidelines, plain language, and audience scope. Aerospace defense technical writers are liaisons tasked with coherent communication on advanced technological developments for technicians maintaining equipment. Their primary responsibility involves synthesizing specialized content from subject matter experts to draft comprehensive instructions for personnel safety and product sustainment during critical military operations. Current literature insufficiently examines the significance between aerospace defense technical documents and product performance following routine maintenance. Poorly composed manuals contribute to technician misinterpretation or disregard due to convoluted procedures and disorganized appearances increasing malfunction probabilities. Writing-based MIL-STDs and Simplified English emerged as efforts to mitigate understanding obstructs amongst domestic and international novice technicians. Maintenance manuals must conform to governmental guidelines including product liability laws, cultural variables, and audience expectations. Interview findings with two practitioners each from a different aerospace defense company supports the prediction that technical writing theories considerably impacts maintenance manual quality and recipience throughout the aerospace defense industry.