La empresa Bee-beer surge de la idea de implementar un insumo tan preciado en la sierra peruana que es la miel de abeja. Asimismo, la idea nació gracias a un integrante de nuestro grupo, quien cuenta con familia en Abancay y conoce a al presidente de la asociación de apicultores de Abancay- Apurímac que nos proveerá la miel para la elaboración de la cerveza. Bee-beer desea que sus clientes tengan una buena experiencia al consumir una cerveza 100% peruana con los insumos de primera calidad y la combinación de lo dulce de la miel con el toque amargor caracterizado por las cervezas artesanales. La empresa incursionará en el mundo del e-commerce vendiendo las cervezas en presentación de “six pack” a todos sus clientes a través de las redes sociales Facebook e Instagram. Por otro lado, se contará con una planta de producción de la cerveza artesanal con una capacidad de producción mensual de 2109 “six packs”. Asimismo, se contará con 8 fermentadores que usaremos para que la cerveza pueda cumplir el proceso de fermentación de aproximadamente de 4 a 5 días. Como medio de distribución, contaremos con un servicio de delivery que vamos a tercerizar con la empresa Olva Courier que llegará a diferentes distritos de Lima, escogimos esta empresa por ser una compañía segura para el tema de envíos a nivel local y provincias. Para nuestro personal, contaremos con un administrador, dos operarios, un community manager y un asistente que estarán en planilla y contarán con todos sus derechos laborales. En el presente trabajo hemos hecho una proyección de 3 años para la empresa Beebeer. / The Bee-beer company arises from the idea of implementing an input so precious in the Peruvian highlands that it is honey. Likewise, the idea was born thanks to a member of our group, who has a family in Abancay and knows the president of the Abancay-Apurímac association of beekeepers who will provide us with honey for making beer. Bee-beer wants customers have a good experience consuming a 100% Peruvian beer with the highest quality inputs and the combination of the sweetness of honey with the bitter touch characterized by craft beers. The Company will enter the world of e-commerce by selling the beers in the presentation of "six pack" to all its customers through social networks Facebook and Instagram. On the other hand, there will be a craft beer production plant with a monthly production capacity of 2109 "six packs". Likewise, there will be 8 fermenters that we will use so that the beer can complete the fermentation process of approximately 4 to 5 days. As a means of distribution, we will have a delivery service that we will outsource with the company Olva Courier that will reach different districts of Lima, we chose this company because it is a safe company for the issue of shipments at the local level and provinces. For our staff, we will have an administrator, two operators, a community manager and an assistant who will be on the payroll and will have all their labor rights. In this work we have made a projection of 3 years for the Bee-beer company. / Trabajo de investigación

In 1990, the U.S. Congress approved an increase in the federal excise tax on beer from $9 to $18 per barrel. This tax was required to be paid by all brewers and importers, on all produced units as of January 1991. The hike, which was equivalent to an additional 65 cents in federal taxes per 288 ounces (a 24 pack), represented the largest federal tax increase for beer in U.S history. Interestingly, retail prices increased by an average of $1.40 per pack; that is, the tax pass-through was “over-shifted” by approximately 115% (i.e. 75 cents above the 65 cent increase). Economic theory raises questions about the standard assumption that the pass-through rate of alcohol taxes to consumer prices is equal to 100%, but does not provide exact predictions. This study analyzes the determinants of tax over-shifting observed as a result of the 1991 federal tax increase on U.S. beer production. This thesis reports cross-sectional OLS regressions where several variables at the market, firm and brand level are used to explain the change in the nominal price of beer between the last quarter of 1990 and the first quarter of 1991. After controlling for as many factors as the available dataset permits, a robust result across specifications is that non–price vertical restraints (exclusive territory and exclusive dealing contract between beer manufacturers and beer distributors), advertising expenditures (a proxy for product differentiation) and the number of brands are important determinants of pass-through rate. While the three determinants appear to be statistically significant, it is the first two that seem to be of greater economic importance. The fact that vertical restraints are associated with a smaller pass-through rate is consistent with the idea that vertical restraints can serve to mitigate the double marginalization problem; the reason for this interpretation is that theoretical work suggests that a more severe double-marginalization problem can magnify the pass-through rate. Conversely, the effect of advertising is consistent with the theoretical notion that less price-elastic (i.e. more heavily advertised) products will experience a higher pass-through rate. Together, advertising expenditures (evaluated at the mean of the data) and the absence of vertical restraints, can account for $1.075 out of the $1.40 price increase (i.e. 76.8% of the pass-through rate).

Much attention has been recently devoted to sensorially active substances affecting beer quality in the Czech Republic and worldwide. Among them, the heterocyclic and sulphur containing compounds play an important role, some of them with high sensorial activity even in extremely low concentrations. Trace amounts of these compounds, which can be frequently found in foods, participate in formation of their aroma and this effect can be generally evaluated as favorable However, in malt or beer it is true only to a limited extent and the presence of heterocyclic and sulphur containing compounds are in this respect assessed rather unfavorably. The aim of the present study was to provide a survey about of problems in the field of sulphur containing compounds in barley, malt and beer, to describe metabolic paths leading to their formation and to verify experimentally possibilities of their determination using modern analytical methods. Sulphur-containing amino acids are a natural part of barley, malt and beer and are precursors of the origin of volatile sulphur substances. The most frequently occurring sulphur amino acids, metionine, cysteine and homocysteine, were selected for analytical monitoring. The method of gas chromatography was used to determine sulphur-containing amino acids in barley, malt and beer. Prior to the analysis, sulphur-containing amino acids were derived and volatile N(O,S)-ethoxycarbonyl propyl esters were formed; they were subsequently analyzed using the gas chromatography with mass detector (GC/ MSD) and the gas chromatography with flame photo detector (GC/ FPD). Direct analysis of sulphur volatile substances is possible only rarely as they are found in the analyzed matrices (malt, beer) only in very low concentrations ( g/kg,l - ng/kg,l). Before the analysis, the analytes must be extracted from the matrix and concentrated. The modern analytical methods SPME (Solid Phase Micro Extraction), SPDE (Solid Phase Dynamic Extraction) and TDAS (Thermal Desorption Autosampler) were experimentally compared for the extraction and subsequent concentration of sulphur volatile substances. The method of gas chromatography with flame photo detector was used to determine sulphur volatile substances. Following volatile sulphur substances were monitored: dimethyl sulphide, dimethyl disulphide, dimethyl trisulphide, carbon disulphide, ethyl sulphide, diethyl disulphide, methionol, 3-methylthiophen, ethyl thioacetate, 2-methyl-1-buthanthiol. Only metionine was detected in significant amounts in the barley samples analyzed. Not only content but also dependence on a variety and locality were studied. Further, changes in methionine, cysteine and PDMS content during malting were followed. Results proved a significant decline in these substances content depending on the kilning temperature. Three types of fibers were tested for the analyses of the selected volatile sulphur substances in beer in the SPME method. PEG - a fiber with stationary phase Carbowax, PDMS - a fiber with stationary phase polydimethylsiloxan and a combined fiber CAR/PDMS - Carboxen and polydimethylsiloxan. Carbon disulphide, methionol, dimethyl sulphide, 3-methylthiophen and diethyl disulphide were detected with this method. Content of the other analyzed volatile sulphur substances was below the limit of detection. Further was tested usage the SPDE and TDAS methods. Both methods appear to be the suitable for the determination of volatile sulphur substances in beer.

As microcosms of German and Chinese societies, Munich Oktoberfest and Qingdao International Beer Festival are important manifestations of local culture. This study intends to answer the following question: to which extent are beer festivals in Germany and China related to local history and the local sense of place? A historical overview of the beer festivals in Munich and Qingdao is provided, as well as an analysis of how people seeking a sense of belonging creatively combine cognitive schemata of modernity with local cultural systems on a symbolic level. Through textual analysis and interviews, this study attempts to explore the historical development of beer festivals in Germany and China and provide an analysis case of place identity through beer symbols and tourist experience based on a historical and geographical framework regarding uniqueness, authenticity, liminality and local identity. Originating in local history, Oktoberfest has evolved from a folk festivity to a globally known tourist spectacle. Faced with modernisation, "Heimat" helps Germany in smoothing the tension between the traditional sense of place and the modern nation-state identity. As a former German colony, Qingdao celebrates its beer festival emphasising recreation and enjoyment above traditions. The local beer-related customs such as plastic bags and drinking with seafood reflect the cultural hybridity of Qingdao in which consumerism and nostalgia are combined in reaction to the vast tourism generated by globalisation and modernisation. It remains a challenge for beer festivals both in Germany and China facing homogenisation and commercialisation to maintain a genuine connection with people, especially the locals. Future work on beer festivals could explore a variety of beer events in other historical, national and contextual settings, different perspectives as well as genderisation, which will enrich the study on festival tourism and place identity.

A large part of the empirical work on differentiated products markets has focused on demand estimation and the pricing behavior of firms. These two themes are key inputs in important applications such as the merging of two firms or the introduction of new products. The validity of inferences, therefore, depends on accurate demand estimates and sound assumptions about the pricing behavior of firms. This dissertation makes a contribution to this literature in two ways. First, it adds to previous techniques of estimating demand for differentiated products. Second, it extends previous analyses of pricing behavior to models of price leadership that, while important, have received limited attention. The investigation focuses on the U.S. brewing industry, where price leadership appears to be an important type of firm behavior. The analysis is conducted in two stages. In the first stage, the recent Distance Metric (DM) method devised by Pinkse, Slade and Brett is used to estimate the demand for 64 brands of beer in 58 major metropolitan areas of the United States. This study adds to previous applications of the DM method (Pinkse and Slade; Slade 2004) by employing a demand specification that is more flexible and also by estimating advertising substitution coefficients for numerous beer brands. In the second stage, different pricing models are compared and ranked by exploiting the exogenous change in the federal excise tax of 1991. Demand estimates of the first stage are used to compute the implied marginal costs for the different models of pricing behavior prior to the tax increase. Then, the tax increase is added to the these pre-tax increase marginal costs, and equilibrium prices for all brands are simulated for each model of pricing behavior. These "predicted" prices are then compared to actual prices for model assessment. Results indicate that Bertrand-Nash predicts the pricing behavior of firms more closely than other models, although Stackelberg leadership yields results that are not substanitally different from the Bertrand-Nash model. Nevertheless, Bertrand-Nash tends to under-predict prices of more price-elastic brands and to over-predict prices of less price- elastic brands. An implication of this result is that Anheuser-Busch could exert more market power by increasing the price of its highly inelastic brands, especially Budweiser. Overall, actual price movements as a result of the tax increase tend to be more similar across brands than predicted by any of the models considered. While this pattern is not inconsistent with leadership behavior, leadership models considered in this dissertation do not conform with this pattern. / Ph. D.

College student alcohol use is a major public health concern in the United States due to high personal (e.g., risky sexual behavior, alcohol poisoning) and societal (e.g., driving under the influence) costs associated with this behavior. Drinking games have emerged as a significant influence on heaviness and frequency of college student drinking. The purpose of this study was to learn more about drinking games on college campuses using data from an intervention study targeting a primarily undergraduate student population of heavy drinkers. Specific research questions were: (1) What are the most common types of drinking games observed on a large state university campus?; (2) Are specific demographic and psychosocial variables related to playing drinking games and the choice of drinking game?; (3) Are there gender differences in drinking behavior?; (4) Are specific harmful behaviors (e.g., drunk driving) related to playing drinking games and the choice of drinking game? Research questions were addressed using a secondary data analysis conducted with baseline data from an intervention study targeting heavy drinkers using university health services at a large state university (n = 363; NIAAA grant #1 U18 2AA015673- 0l). Data were collected using a self-administered questionnaire. Demographic (age, gender, ethnicity, grade level, GPA), psychosocial data (church attendance, significant life event, stress level, depressed/hopeless, loss of pleasure) and harmful behaviors (fighting, not do homework, miss school or work, driven after 3 or more drinks, ridden with someone who drank 3 or more drinks, regrets) were collected using close ended items. Drinking game data were collected using a free response measure (respondents listed up to 5 drinking games they regularly played). Additionally, drinking behaviors (age first use alcohol, in high school how many days in 30 drink 4-5 drinks in a row, currently how many days in 30 drink 4-5 drinks in a row, in past 30 days greatest amount of drinks in a row, in typical week how many days drunk) were also collected using a free response measure. In preparation for data analysis, drinking game data were coded using 6 categories identified by Bosari, et al (2004; motor skills, verbal skills, gambling, media, team, consumption) and an additional category, board (board games). Research questions were addressed using descriptive statistics, chi-square tests. The results of this study indicate that 7 6% of the respondents play drinking games. Of those who play drinking games motor skills games (Beer Pong 70.3%), gambling games (Circle of Death (34.8%), F*** the Dealer (14.5%), and A **hole (10.9%)), and team games (Flip Cup 38.8%) were the most common types of drinking games. Gender, age, educational year, and ethnicity were all associated with type of drinking game (p < .05). Depression and feelings of hopelessness lasting at least 30 days was significantly associated with an increased likelihood of involvement in consumption games and attending religious services was associated with a decreased likelihood of involvement in consumption games (p < .05). Harmful behaviors were significantly associated with participation in drinking games (p < .05). As freshman and younger persons were more likely than others to play the different types of drinking games and the five most popular drinking games tl\is places them at risk for accidents, injury or death. Colleges and Universities need to provide programs to incoming freshman educating them about the risks involved in heavy or frequent alcohol consumption. Additionally, "don't drink and drive" campaigns must become stronger and include a "don't ride with someone who is driving drunk" component because almost 60% of respondents have driven a motor vehicle after having 3 or more drinks and 71.4% have ridden in a motor vehicle with someone they knew had three or more drinks. Finally, as 25% of the respondents started drinking before the age of 15, early intervention is needed to educate children about alcohol and the risks of heavy and frequent drinking. An alcohol awareness program should be started for elementary school children in the same way stop smoking programs have been implemented at early ages.

Complex samples containing nanoscale or larger materials exhibit light scattering, a universal property of matter. However, the influence of scattering-induced cascading optical processes on quantifying sample scattering intensity and depolarization has not been thoroughly evaluated. This study uses polystyrene nanoparticles (PSNPs) as a model analyte for systematic experimental and computational investigation. It aims to elucidate the effects of cascading optical processes on scattering cross-section, molar coefficients, depolarization, and intensities. A theoretical model is introduced to show how the Beer-Lambert law is complicated by forward-scattered light interference in UV-Vis measurements. The dependence of scattering intensity on concentration and particle size is complex due to light scattering depolarization and inner filter effects (IFEs). Scattering depolarization increases with PSNP scattering extinction but levels off before unity, influenced by light polarization. Insights from this work enhance understanding of material characterization and nanoparticle quantification and clarify light scattering effects on absorption and fluorescence measurements.

<p>Commercial and regional brewers are increasingly investing in sustainability equipment that reduces input use, operating costs, and environmental impact. These technologies often require significant upfront costs that can limit market access to microbreweries. One potential solution for these brewers is to market their product as sustainable and charge a premium for their product to offset some of the costs. A stated preference choice experiment of a nationally-representative sample is undertaken to elicit consumer willingness-to-pay (WTP) for sustainability attributes in beer, thus determining whether a market for sustainably-made beer exists. The facets of sustainability, including water reduction, energy reduction, and landfill diversion, are portrayed through eco-labels affixed the front of the primary packaging (aluminum can or glass bottle). Multiple specifications are employed to handle model shortcomings and incorporate discrete heterogeneity. Across all model specifications, <a>consumers show a positive and statistically significant marginal WTP for landfill diversion practices and carbon reduction practices, ranging from $0.40 to $1.37 per six-pack and $0.67 to $1.21 per six-pack, respectively. </a>These results indicate consumers do in fact place value on beer produced using sustainable practices, and the demographics of consumers with the greatest WTP are similar to that of craft beer consumer.</p>

by Cheng Shu Yan, Sin Kim Nam. / Includes questionnaire. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 82-83). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.iv / LIST OF TABLES --- p.v / PREFACE --- p.vi / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- OBJECTIVE --- p.5 / Chapter III. --- METHODOLOGY --- p.6 / Chapter IV. --- HONG KONG BEER MARKET --- p.9 / Chapter V. --- PHENOMENA OF HONG KONG BEER MARKET --- p.26 / Chapter VI. --- BRAND IMAGE AND BRAND IDENTITY: LITERATURE REVIEW --- p.30 / Chapter VII. --- RESEARCH ON BRAND IMAGE AND PERSONALITY OF BEER BRANDS --- p.44 / Chapter VIII. --- DISCUSSION --- p.57 / Chapter IX. --- CONCLUSION --- p.62 / APPENDIX --- p.66 / BIBLIOGRAPHY --- p.82

Idag finns ett stort utbud av varumärken och ölsorter på Systembolaget och detblir allt viktigare att synas bland alla konkurrenter i butikshyllan. I takt med attkonkurrensen ökar räcker det inte längre att enbart kunna distribuera ett gott öl,även paketeringen behöver vara intressant och trovärdig.Syftet med studien är att undersöka om det visuella uttrycket påverkarkonsumentens val av öl i butik. Syftet är dessutom att undersöka om det finnsett segment konsumenter av målgruppen som köper öl, som är mer eller mindrebenägna att köpa öl med ett mer okonventionellt visuellt uttryck i etiketten.Studien förväntas även kunna påvisa gemensamma drag för konsumenten i dettasegment.Följande frågeställningar togs fram för att utreda detta ämne: vad i öletikettensvisuella uttryck påverkar konsumentens val av öl i butik, eller finns det andrafaktorer som är avgörande för köpbeslutet? Samt: om det finns, vad ärutmärkande drag hos konsumenter som har en tendens att köpa öl med ett merokonventionellt visuellt uttryck i etiketten? För att svara på våra frågeställningargenomfördes en kartläggning med hjälp av en webbenkät riktad tillkonsumenten samt semistrukturerade intervjuer med sakkunniga inombranschen.Resultatet visar att ölets karaktär påverkar konsumentens köpbeslut mest menäven etikettens design, pris och förpackning är avgörande påverkansfaktorer påköpbeslutet. Illustrationer och andra konstnärliga inslag i etiketten är detvisuella uttryck som påverkar målgruppen mest. Den typiska konsumenten är32 år, bor i stad, har en högre utbildning, är student och/eller heltidsanställd, harmat och dryck som intresse, är nyfiken och spontan och uppfattas somlivsnjutare av andra.Slutsatsen är att det finns ett segment konsumenter som är målgrupp för öl medett mer okonventionellt uttryck i sina etiketter. Vi kan även se att detta segmenthar gemensamma drag i form av intressen och dylikt. Studien pekar även på attdet visuella uttrycket påverkar konsumentens val av öl i butik. / Today, there is a large selection of brands and beers at Systembolaget and it’sbecoming increasingly important to be visible among all competitors on thestore shelf. As competition increases, it is no longer enough just to be able todistribute a good beer, even the packaging needs to be interesting and credible.The purpose of this study is to investigate whether the visual expressioninfluences the consumer's choice of beer in the store. The purpose is also toinvestigate whether there is a segment of consumers of the target group whobuy beer, who are more or less inclined to buy beer with a more unconventionalvisual expression in the label. The study is also expected to demonstratecommon features for the consumer in this segment.The following issues were raised to investigate this topic: what, in the beerlabel's visual expression, affects the consumer's choice of beer in the store, orare there other factors that are crucial to the purchase decision? Also: if thereare, what are the distinctive features of consumers who tend to buy beer with amore unconventional visual expression in the label? To answer our questions, asurvey was conducted using a web survey addressed to the consumer as well assemi-structured interviews with experts in the industry.The result shows that the nature of beer influences the consumer's buyingdecision the most, but the label's design, price and packaging are also decisivefactors in the buying decision. Illustrations and other artistic elements in thelabel are the visual expressions that affect the target audience most. The typicalconsumer is 32 years old, lives in the city, has a higher education, is a studentand / or full-time employee, has food and drink as an interest, is curious andspontaneous and is perceived as enjoying life by others.The conclusion is that there is a segment of consumers who are the target groupfor beer with a more unconventional expression in their labels. We can also seethat this segment has common features in the form of interests and suchlike.The study also indicates that the visual expression affects the consumer's choiceof beer in the store.