- About
-
The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
Search results
Showing 1 to 6 of 6 (0.092 seconds)Spelling suggestions: "subject:"bemarkingstrategie"" "subject:"bemarkingstrategieë""
| 1 |
Bemarking van die Drakensberger as beesras in Suid-Afrika / M.E. SmitSmit, Maria Elizabeth January 2010 (has links)
There is currently no strategic marketing plan for stud or commercial breeders of the
Drakensberger breed of cattle in South Africa. This study aims to determine what
strategic marketing plans can be employed that could be successful for the different
levels of Drakensberger cattle farmers. The analysis set off by a literature review of
the beef industry in South Africa. Currently domestic production serves 85% of the
local beef market.
The literature review showed that, irrespective of breed or geographical area,
specific characteristics, such as fertility, adaptability and temperament, could be
identified as critical success factors for the beef industry. The Drakensberger as
competitive breed of cattle, is also analysed within a SWOT analysis (Strengths,
Weaknesses, Opportunities and Threats), while the beef industry is analysed by
means of Porter's 5-forces model.
From the results conclusions were made on the farming profile of the Drakensberger
farmers, their marketing orientation, as the important elements relevant to a
marketing plan of the Drakensberger breed of cattle. This includes attractive
promotional and advertising possibilities, pricing and product promotion activities. A
number of marketing recommendations are also made to improve the market share
of the Drakensberger breed of cattle in South Africa. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.
|
| 2 |
Bemarking van die Drakensberger as beesras in Suid-Afrika / M.E. SmitSmit, Maria Elizabeth January 2010 (has links)
There is currently no strategic marketing plan for stud or commercial breeders of the
Drakensberger breed of cattle in South Africa. This study aims to determine what
strategic marketing plans can be employed that could be successful for the different
levels of Drakensberger cattle farmers. The analysis set off by a literature review of
the beef industry in South Africa. Currently domestic production serves 85% of the
local beef market.
The literature review showed that, irrespective of breed or geographical area,
specific characteristics, such as fertility, adaptability and temperament, could be
identified as critical success factors for the beef industry. The Drakensberger as
competitive breed of cattle, is also analysed within a SWOT analysis (Strengths,
Weaknesses, Opportunities and Threats), while the beef industry is analysed by
means of Porter's 5-forces model.
From the results conclusions were made on the farming profile of the Drakensberger
farmers, their marketing orientation, as the important elements relevant to a
marketing plan of the Drakensberger breed of cattle. This includes attractive
promotional and advertising possibilities, pricing and product promotion activities. A
number of marketing recommendations are also made to improve the market share
of the Drakensberger breed of cattle in South Africa. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.
|
| 3 |
Travel behaviour of visitors to ATKV-Natalia Resort / Clarise Letitia van VuurenVan Vuuren, Clarise Letitia January 2010 (has links)
The purpose of this study was to determine the travel behaviour of tourists to a ATKV resort, more
specifically ATKV-Natalia. Numerous studies on travel behaviour has been done, but none of them
indicated that it was focused on ATKV resorts.
Travel behvaiour is concerned with the way in which tourists react towards specific inherent
aspects. There are various internal and external factors which influence and determine travel
behaviour. Travel motivations and reasons for travel are two of the most important factors
influencing travel behaviour. Travel motivations can be defined as internal forces influencing a
tourist and reasons for travel can be conceptualised as external forces influencing a tourist to travel. Another important factor influencing travel behaviour is the stage of the family life cycle in which the tourist finds him- or herself. Every stage has its own certain needs and wants. Thus, every stage implies different needs and wants in terms of traveling.
The information of this study was gathered by means of a questionnaire. The questionnaire was distributed at ATKV-Natalia Resort during the weekend of 17-19 July 2009, by two. fieldworkers. A total of 159 questionnaires were distributed (one per family). Another 150 questionnaires were distributed by means of email. Respondents were identified by the existing database of ATKV which indicated the tourists who visited the resort during the 2009 December school holidays. Statistical analysis of the data was used to determine the findings of this study. For the first article, factor analyses were done in order to determine the travel motivations and reasons for travel of tourists to ATKV-Natalia. Correlation analysis was also done. in order to determine the correlations which exist between travel motivations and reasons for travel. In the second article, only the data of the respondents who indicated that they were married were used for statistical analysis. Cross tabulations were done in order to determine the most important similarities and differences which exist between tourists married with children and tourists married without children. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2010
|
| 4 |
Travel behaviour of visitors to ATKV-Natalia Resort / Clarise Letitia van VuurenVan Vuuren, Clarise Letitia January 2010 (has links)
The purpose of this study was to determine the travel behaviour of tourists to a ATKV resort, more
specifically ATKV-Natalia. Numerous studies on travel behaviour has been done, but none of them
indicated that it was focused on ATKV resorts.
Travel behvaiour is concerned with the way in which tourists react towards specific inherent
aspects. There are various internal and external factors which influence and determine travel
behaviour. Travel motivations and reasons for travel are two of the most important factors
influencing travel behaviour. Travel motivations can be defined as internal forces influencing a
tourist and reasons for travel can be conceptualised as external forces influencing a tourist to travel. Another important factor influencing travel behaviour is the stage of the family life cycle in which the tourist finds him- or herself. Every stage has its own certain needs and wants. Thus, every stage implies different needs and wants in terms of traveling.
The information of this study was gathered by means of a questionnaire. The questionnaire was distributed at ATKV-Natalia Resort during the weekend of 17-19 July 2009, by two. fieldworkers. A total of 159 questionnaires were distributed (one per family). Another 150 questionnaires were distributed by means of email. Respondents were identified by the existing database of ATKV which indicated the tourists who visited the resort during the 2009 December school holidays. Statistical analysis of the data was used to determine the findings of this study. For the first article, factor analyses were done in order to determine the travel motivations and reasons for travel of tourists to ATKV-Natalia. Correlation analysis was also done. in order to determine the correlations which exist between travel motivations and reasons for travel. In the second article, only the data of the respondents who indicated that they were married were used for statistical analysis. Cross tabulations were done in order to determine the most important similarities and differences which exist between tourists married with children and tourists married without children. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2010
|
| 5 |
An analysis of precision agriculture in the South African summer grain producing areas / Hendriks J.Hendriks, Joseph January 2011 (has links)
Both globally and locally, agriculture faces ever increasing challenges such as high input costs, strict environmental laws, decrease in land for cultivation and an increase in demand due to the growing global population. Profitability and sustainability requires more effective production systems. Precision agriculture is identified as such a system and is built upon a system approach that aims to restructure the total system of agriculture towards low input, high efficiency and sustainable agriculture.
The aim of this study was to analyse the state of precision agriculture in the summer grain producing areas of South Africa, specifically the North West and Free State provinces. In order to achieve this, a literature study was conducted. During the literature study the term ‘precision agriculture’ was defined and discussed. The precision agriculture cycle and its components were explained and benefits of precision agriculture were identified. The literature study was concluded with identifying and discussing the most widely used and most beneficial technologies as well as reasons for slow adoption.
Findings from the literature study were used to investigate the state of precision agriculture locally. In order to achieve this, a quantitative approach was used and information was collected by means of an empirical study using a questionnaire. Questionnaires were distributed to farmers using selling agents of an agricultural company that is well represented in the targeted areas. The data was then statistically analysed.
The survey showed that only 52% of summer grain producing farmers in the North West and Free State provinces of South Africa practises precision agriculture as defined in the
v
literature study. The study also revealed that the majority of precision agriculture farmers are over the age of 40, have more than 16 years of farming experience, are well educated, cultivate more than 1,000 hectares and uses none or little irrigation. The most commonly used precision agriculture technologies were grid soil sampling and yield monitors. The perception among most of the farmers was that precision technologies are not very affordable, not easily available and that it lacks proper testing with regards to efficiency. The group of summer grain–producing farmers that have correctly implemented precision agriculture as per definition stated that the benefits they derived from precision technologies include reduction in input costs, increased outputs and improved management skills. Too high implementation costs and technologies not providing enough benefits were among the main reasons farmers do not implement precision agriculture.
It was concluded that a significant effort and amount of work is needed to increase the use of precision agriculture among summer grain–producing farmers in the targeted areas. A consolidated effort from government, agricultural institutions and agricultural companies will be needed to achieve this goal. Implementing precision agriculture as a system will require education (from primary to tertiary institutions) and improved marketing strategies. Only then will precision technologies be able to help meet the future demands placed on the agriculture sector. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2012.
|
| 6 |
An analysis of precision agriculture in the South African summer grain producing areas / Hendriks J.Hendriks, Joseph January 2011 (has links)
Both globally and locally, agriculture faces ever increasing challenges such as high input costs, strict environmental laws, decrease in land for cultivation and an increase in demand due to the growing global population. Profitability and sustainability requires more effective production systems. Precision agriculture is identified as such a system and is built upon a system approach that aims to restructure the total system of agriculture towards low input, high efficiency and sustainable agriculture.
The aim of this study was to analyse the state of precision agriculture in the summer grain producing areas of South Africa, specifically the North West and Free State provinces. In order to achieve this, a literature study was conducted. During the literature study the term ‘precision agriculture’ was defined and discussed. The precision agriculture cycle and its components were explained and benefits of precision agriculture were identified. The literature study was concluded with identifying and discussing the most widely used and most beneficial technologies as well as reasons for slow adoption.
Findings from the literature study were used to investigate the state of precision agriculture locally. In order to achieve this, a quantitative approach was used and information was collected by means of an empirical study using a questionnaire. Questionnaires were distributed to farmers using selling agents of an agricultural company that is well represented in the targeted areas. The data was then statistically analysed.
The survey showed that only 52% of summer grain producing farmers in the North West and Free State provinces of South Africa practises precision agriculture as defined in the
v
literature study. The study also revealed that the majority of precision agriculture farmers are over the age of 40, have more than 16 years of farming experience, are well educated, cultivate more than 1,000 hectares and uses none or little irrigation. The most commonly used precision agriculture technologies were grid soil sampling and yield monitors. The perception among most of the farmers was that precision technologies are not very affordable, not easily available and that it lacks proper testing with regards to efficiency. The group of summer grain–producing farmers that have correctly implemented precision agriculture as per definition stated that the benefits they derived from precision technologies include reduction in input costs, increased outputs and improved management skills. Too high implementation costs and technologies not providing enough benefits were among the main reasons farmers do not implement precision agriculture.
It was concluded that a significant effort and amount of work is needed to increase the use of precision agriculture among summer grain–producing farmers in the targeted areas. A consolidated effort from government, agricultural institutions and agricultural companies will be needed to achieve this goal. Implementing precision agriculture as a system will require education (from primary to tertiary institutions) and improved marketing strategies. Only then will precision technologies be able to help meet the future demands placed on the agriculture sector. / Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2012.
|
Page generated in 0.0981 seconds