Avhandling--Uppsala. / Bibliogr. p. 265-[273]. Index. Résumé en anglais.

<p>For an owner of several media companies it is possible to make to make promotion for various products with help from all companies in the group. The purpose of this thesis is to study how media concentration affects the journalistic material in the Swedish newspaper Dagens Nyheter. We chose to study how the television channel TV4 is presented in Dagens Nyheter. The newspaper and the television channel have had the same owner since 2007, namely the Bonnier Group. Our study was based on American theories of media concentration and its effects. We used a qualitative content analysis, partly inspired by discourse analysis.  The material was based on articles covering TV4 for a period of one month. We have interpreted the articles and presented the analysis backed up by quotes we have found bearing important tendencies.    Our results indicate that the Dagens Nyheter most of the time presented the channel TV4 in a favourable way. We have also found that the articles would portrait people associated with the channel TV4 in a similarly favourable way. Based on our analysis, we do not exclude the idea that the Dagens Nyheter – in covering TV4 – to some extent was influenced by this joint ownership.</p>

For an owner of several media companies it is possible to make to make promotion for various products with help from all companies in the group. The purpose of this thesis is to study how media concentration affects the journalistic material in the Swedish newspaper Dagens Nyheter. We chose to study how the television channel TV4 is presented in Dagens Nyheter. The newspaper and the television channel have had the same owner since 2007, namely the Bonnier Group. Our study was based on American theories of media concentration and its effects. We used a qualitative content analysis, partly inspired by discourse analysis.  The material was based on articles covering TV4 for a period of one month. We have interpreted the articles and presented the analysis backed up by quotes we have found bearing important tendencies.    Our results indicate that the Dagens Nyheter most of the time presented the channel TV4 in a favourable way. We have also found that the articles would portrait people associated with the channel TV4 in a similarly favourable way. Based on our analysis, we do not exclude the idea that the Dagens Nyheter – in covering TV4 – to some extent was influenced by this joint ownership.

Diss. Stockholm : Handelshögsk.

Författare beskrivs ofta som ensamma skapare till sina verk. I många fall finns det dock betydligt fler som medverkar i produktionen av ett litterärt verk, däribland förlaget. I fallet med svenska författarna Harry Martinson och Moa Martinson är det sen tidigare vederlagt att de båda hade ett utbyte med sina förläggare på Albert Bonniers förlag och att de på olika vis fick råd och ändringsförslag gällande sina texter av sina förläggare Karl Otto Bonnier, Tor Bonnier och Kaj Bonnier. Uppsatsen undersöker på vilka vis förläggarna fungerar som medskapare genom att undersöka kommunikationen i brev mellan författarna och förläggarna gällande författarnas olika manuskript under perioden 1928–1939. Uppsatsen utgår från flera frågeställningar och undersöker mönster i förläggarnas kommunikation och deras synpunkter på författarnas manuskript, hur dialogen ser ut mellan de olika parterna samt vilken funktion förläggarna kan sägas ha i produktionen av de litterära verken, allt som allt i syftet att bidra till förståelse för hur relationen mellan de två yrkesgrupperna kan påverka produktionen av ett litterärt verk fram till dess att en originalutgåva publiceras. Av analysen framkommer det att det finns ett flertal mönster i förläggarnas kritik som berör allt från språket, innehållet och formen, manuskripten i relation till den tänkta mottagaren, förlagets angelägenheter samt vänskapliga relationer mellan författare och förläggare. Trots att förläggarna refuserar båda författarna vid ett flertal tillfällen ser relationen mellan dem olika ut och på så vis skiftar även kritiken från förläggarna och författarnas respons. Bland annat Harry Martinson och Tor Bonnier utvecklar en särskild vänskaplig relation, medan Moa Martinson förmodligen anser sig åsidosatt och att hennes författarskap inte tillskrivs lika stor vikt av förlaget. Harry Martinsons får även något mindre omfattande förslag om ändringar från förlaget och med tiden dessutom mer frihet, medan Moa Martinson in i det sista ombes göra omfattande ändringar och även av andra skäl, så som att hon måste göra ändringar för att hennes innehåll inte anses passande. Båda författarna visar tacksamhet för de kommentarer de får av förläggarna på sina manuskript men är till en början inte alltid villiga att göra ändringar, även om de i slutändan väljer att göra som förläggarna önskar för att på så vis kunna publicera sina verk. Uppsatsen konstaterar att förläggarna framför allt kan ses som medskapare i den litterära produktionen på så vis att de med sina kommentarer är med och formar författarnas åsikter om hur god litteratur ska skrivas och på så vis påverkar deras skapande i det långa loppet. / Authors are often described as lone creators of their work. However, in many cases there are several others included in the production of a literary work, amongst them the publishing house. It is previously known that Swedish authors Harry Martinson and Moa Martinson both had an exchange with their publishers Karl Otto Bonnier, Tor Bonnier and Kaj Bonnier at Albert Bonniers förlag (a leading Swedish publishing house). This thesis examines in what ways the publishers’ acts as “co-creators” of the authors literary works by analysing the communication in letters between the publishers and the authors regarding numerous manuscripts written during 1928–1939. The thesis frames several questions and analyses patterns in the publishers’ letters and their comments of the authors’ writing, the dialogue between the five respective parties and what function the publishers can be said to have in the literary production. The overall purpose of the thesis is to further understand the relationship between the two professions and how that affects the production of a literary work, up until the original publication of the work. The analysis concludes that there are some distinguishable patterns in the publishers’ critique of the authors’ manuscripts regarding language, content and disposition, the recipient, the publish houses’ interests as well as the friendship between the authors and publishers. While the relationship between the authors and publishers changes, so does the publishers comments and the authors response to those comments. Harry Martinson and Tor Bonnier develops a friendship which affects their working relationship, while Moa Martinson presumably feels left out and treated less amicably by Albert Bonnier’s. There is a difference between how the authors are treated by the publishers in that Harry Martinson gets less critique and does not need to make as extensive changes in his writings whilst Moa Martinson on the other hand has to do the opposite. The publishers, especially Karl Otto Bonnier, also demands that Moa Martinson make changes regarding unsuitable topics in her writing. Both authors show gratitude for the publishers’ commentary, though they are at first often unwilling to make the suggested changes. In the end Harry Martinson and Moa Martinson tend to yield to the publishers wishes, possibly in order to get their works published. The thesis concludes that the publishers could be considered “co-creators” of the authors’ literary works mainly by contributing to and shaping the authors’ views on what literature is and how it should be written, thus affecting their writings in the long run.

Diss. Stockholm : Handelshögskolan, 2002.  Sammanfattning på engelska med titeln: Bonnier ownership and effective control of Dagens Nyheter AB

Bonnier is one of the largest media companies in the Nordic. Because of their strong position in the market, they have an opportunity to influence the media landscape in Sweden. Due to the affects of media concentration, we wanted to find out if Bonniers concentrated ownership changes the outcome of news in the swedish newspaper Dagens Nyheter. Through an quantitive content analysis, we examined how Dagens Nyheter writes news about the two swedish TV-channels TV4 and SVT. Since Bonnier is the owner of both Dagens Nyheter and TV4, it was interesting to see if the news about the two channels somehow differ. Our results indicate that there where no major differences in how the two channels were represented in Dagens Nyheter. Although, the newspaper seems to put more focus on the TV4-profiles, as well as they use more pictures for the articles about TV4. According to the results of this study, our conclusion is that media concentration is not yet a threat to the media landscape in Sweden, at least not when it comes to the cross-ownership of TV-channels and newspaper.

Pas plus que le Grand Paris aujourd’hui en préparation, l’éphémère premier Grand Paris envisagé dans les années 1910-1920 ne parut placer la protection du patrimoine au rang de ses priorités. Pourtant, une tentative en ce sens eut bien lieu. L’ambition d’œuvrer selon des principes que l’on était encore loin d’appeler « urbanisme patrimonial » suscita la création, un demi-siècle avant le vote des lois Malraux, d’un outil d’urbanisme original, le « Casier archéologique et artistique de Paris et du département de la Seine ».L’étude de cet inventaire architectural et urbain, constitué entre 1916 et 1928, a porté sur un double enjeu. Le premier consistait à replacer le Casier archéologique, qui apparait aujourd’hui comme un objet isolé, dans la perspective du Grand Paris pour lequel il avait été conçu, dans son articulation avec les politiques urbaines et patrimoniales alors en cours d’élaboration comme dans la pluridisciplinarité de son élaboration. Le second visait à retracer l’évolution des processus d’élaboration du Casier archéologique, de la création d’un outil d’urbanisme patrimonial novateur à sa transformation en un inventaire d’un format plus classique, mais à l’échelle du Grand Paris. / No more than the Grand Paris today in the making, the first and ephemeral Grand Paris which was envisioned during the years 1910-1920 did not seem to place protection of heritage among its priorities. However, an attempt in that direction was clearly made. The ambition to act according to ideas which at the time, were still far from being called Heritage Urbanism’s principles, brought upon the creation of an original Urbanism tool, half a century before the Malraux’s laws were voted : the “Casier archéologique et artistique of Paris and the Seine’s department.”This architectural and urban inventory, established between 1916 and 1928, was studied with a double focus. The first was to place the Casier archéologique – an object that now seems isolated – back into the Grand Paris’s perspective in which it had been designed for, recalling its articulation with policy-making underway at the time on urbanism and heritage, as well as the multidisciplinarity of its constitution. The second was to retrace the evolution of the Casier archéologique’s elaboration, from its creation as an innovative tool of Heritage Urbanism, to its transformation as an inventory with a more classic format, but on Grand Paris’s scale.

Avhandlingen handlar om dynastier eller om familjer som under minst tre generationer ägt och lett företag tillsammans. Vad menar dessa familjeföretagare när de talar om att de har ett arv och en tradition att föra vidare? Boken grundar sig på en studie av familjen Bonniers företagande och diskuterar hur familjen med tiden betraktar företaget som en släktklenod. Klenoden omfattar inte bara ett ekonomiskt arv utan även kulturellt, socialt och symboliskt arv. Likaså belyses hur familjen, ingifta och anställda deltar i generationsskiftet beroende på vilket arv som överförs. Hemmet synliggörs som en arena för familjens företagsledning genom barnafödande, äktenskap, representation och utbildning av nästa generation. Avslutningsvis diskuteras hur nepotism kan förstås som en strategi för att återskapa släktklenoden. / <p>Diss. Stockholm : Handelshögsk. Behandlar även familjen Bonnier</p>

<p>In the best of worlds, all marketing is relevant.</p><p>This study brings light to and creates understanding for how to capture the opportunities for target marketing, given by resent technical development and improvement.</p><p>Customers often perceive marketing on the internet as annoying, embarrassing, repetitive and sometimes even noisy. Companies have problems to focus their marketing efforts towards the areas which give most value for the marketing investments. The conflict between companies pushing the marketing messages to their customers, who are trying to avoid them, a growing mistrust is feed.</p><p>Well established businesses are challenged by new companies cutting in between the content providers and their customers. A new business model using the <em>Long Tail</em> phenomena is shaking the old media houses’ business position.</p><p>Smartphones and netbooks are merging into mobile devices, which release a number of opportunities for target marketing. This study states that mobile devices are personalized and as a consequence, open for the possibility of target marketing towards individuals. However, there are identified obstacles to overcome. One challenge lies in the balance between marketing benefits and preventing violation of the customers’ personal integrity.</p><p>From literature and case studies, light is brought to the state of practice of rules and regulations, old media houses <em>Schibsted</em> and <em>Aftonbladet</em>, search engine provider as <em>Google</em> and a marketing agency, <em>Mobiento Mobile Marketing</em>. </p><p>Trends and best practices stick out as more important in order for a company to become a successful target marketing actor. A “<em>target marketing house concept</em>” points out four significant areas for companies to benefit from the power of target marketing in mobile devices.</p><p>Trough out of this study, protection of the personal integrity and personal data has been pointed out as a key factor for a mutual and trustful customer relationship. This is considered to be as a precondition, both for behaviour segmentation and for a joint rewarding customer dialogue.</p>