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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
121

An Investigation of the Relationship between the Form of the Management Control System , Financial Performance and Business Performance on Non-life Insurance Industry under Financial and Non-financial Holding Company

Weng, Chi-Jung 08 September 2011 (has links)
This study focuses on what impact the Management Control System of Non-life Insurance Industry under Financial and Non-financial Holding Company has on a company¡¦s financial and business performance. (Management Control System, hereinafter referred to as MCS) . The scope of the MCS is not conclusive, it consists of management accounting and other control methods. This study adopts Simons¡¦s Diagnostic Control Systems and Interactive Control Systems as a yardstick, and the indicators of the financial and business performance are collected from Taiwan Insurance Institute. This study is based on the exploratory study --- in-depth interviews in case studies. In order to understand what types of the MCS a Non-life Insurance Industry company choices , and each respondent¡¦s feedback on the MCS , the study is followed by semi-structured interviews. By the comparison of multiple-case designs and a more in-depth discussion , this study has found that: (1) There is no special relationship of the MCS selection between Non-life Insurance Industry under Financial and Non-financial Holding Company . (2) Both Non-life Insurance Industry under Financial and Non-financial Holding Company have Strategic Alliances in marketing . (3) Only Non-life Insurance Industry under Financial Holding Company could take the advantage of the joint-marketing in the distribution channel of a bank. (4) Non-life Insurance Industry under Non-financial Holding Company tends to have better business performance when using Interactive Control Systems . Therefore, the study suggests that when Non-life Insurance Industry under Non-financial Holding Company tries to design the control system of an organization, it is better to use the Interactive Control System to help the performance of a company.
122

Evaluation of influence of information systems on business performance / Informacinių sistemų poveikio įmonių veiklai vertinimas

Lipaj, Dmitrij 27 January 2014 (has links)
Information systems are used to increase business performance to gain competitive advantage. Information systems affect both financial measures and internal processes, thus providing different benefits to organisation. The main objective of the thesis is to create a model for evaluation of business performance through implementation of information systems. The thesis consists of three parts. In the theoretical part definition on what are information systems, enterprise resource planning systems and how do they correspond to each other were given. Explanation on how information systems can increase business performance and what business processes and indicators might be affected were analyzed. Integrated information system that refers to enterprise resource planning systems group is presented in the more detailed way. In the second part description was provided on how model was created for evaluation of influence of information systems on business performance. Information how the hierarchical organizational structure and selected performance indicators might be used for evaluation the general business performance index. In the practical model approbation part the results on the evaluation of information Systems, implemented in different branch offices in different countries of company providing engineering consultancy services , was made. Research results analysis has revealed that information systems have a great effect on business performance and can enhance performance... [to full text] / Informacinės sistemos naudojamos siekiant pagerinti įmonės veiklos rodiklius ir įgyti konkurencinį pranašumą. Informacinės sistemos turi poveikį tiek finansiniams, tiek ir vidaus procesų rodikliams, taip suteikdamos naudą įmonei. Baigiamojo darbo pagrindinis tikslas yra sukurti informacinių sistemų poveikio įmonių veiklai vertinimo modelį. Baigiamąjį magistro darbą sudaro trys dalys. Teorinėje studijoje pateikiami informacinės sistemos, įmonių vidinių išteklių planavimo sistemų apibrėžimai ir aiškinama sąsaja tarp šių dviejų reikšmių. Analizuojama, kaip diegiamos informacinės sistemos didina verslo efektyvumą, gerina rodiklius, paveikia verslo procesus. Antroje dalyje nagrinėjamas informacinių sistemų poveikio įmonių veiklai vertinimo modelis. Išanalizuota, kaip esama hierarchinė organizacijos struktūra ir pasirinkti veiklos rodikliai gali būti panaudoti bendro verslo veiklos rodikliui paskaičiuoti. Praktinėje dalyje buvo atliktas modelio aprobavimas inžinierines konsultacines paslaugas teikiančioje įmonės filialuose, įsteigtuose skirtingose šalyse. Tyrimo rezultatai parodė, kad informacinės sistemos turi didelį poveikį verslo rodikliams ir gali padidinti įmonės efektyvumą. Baigiamojo darbo pabaigoje pateiktos išvados ir pasiūlymai. Baigiamojo darbo apimtis – 79 p. teksto be priedų, 24 pav., 22 lent., 82 bibliografiniai šaltiniai.
123

Managerial characteristics and business strategy as determinants of business performance as moderated by business environment of Chinese SMEs in the State of Sarawak, East Malaysia

Sung, Ching Ing January 2006 (has links)
This exploratory study investigates the combined effects on firm performance of Chinese SMEs in Sarawak due to the managerial characteristics of owners / managers and business strategy as moderated by business environment. A review of the existing literature reveals that each of these constructs has been examined either alone or in some combinations and has contributed to the firm performance. Prior studies have raised concern on underspecified models or methodological problems that may have prevented a fuller understanding of potential multivariate relationships among these constructs as relate to one another and to performance.
124

Eficácia da estratégia de marketing de uma operadora de planos de saúde

Wilasco, Julio Cesar Cavalcante January 2012 (has links)
Os desafios e dificuldades que executivos de empresas encontram para desenvolver e aplicar modelos de avaliação eficientes de suas estratégias de marketing, em função da complexidade da tarefa e da quantidade de fatores que podem interferir nos resultados, além da distância existente entre a prática da gestão empresarial e os modelos científicos apresentados e reconhecidos pela academia são o porto de partida desta pesquisa. A partir deste entendimento, a intenção do estudo foi estabelecer alguns links que possibilitem desenvolver uma proposta de avaliação da eficácia da estratégia de marketing. Assim, desenvolveu-se uma pesquisa de caráter exploratório, sendo escolhido o método de estudo de caso, no qual se avalia a eficácia da estratégia de marketing da Unimed Porto Alegre, a partir de indicadores de desempenho mercadológico e empresarial. A estratégia de marketing foi elaborada em 2008 e executada a partir de 2009, sendo que o acompanhamento dos indicadores de desempenho mercadológico e empresarial para análise dos resultados foi feita entre 2009 e 2011. A estratégia de marketing analisada neste trabalho teve como principais objetivos: impactar o mercado, provocar uma percepção de admiração sustentada na proposição de valor da Cooperativa, multiplicar sua base de clientes, conquistar novos clientes e evitar a evasão, converter relacionamento em fidelidade e capturar valor, promovendo a causa do bem-estar e fazendo da Unimed Porto Alegre uma empresa admirável e desejada. O produto conceitual da estratégia de marketing é o IBE (índice de bem-estar Unimed Porto Alegre) que direciona as ações de comunicação e relacionamento da Cooperativa tanto para seus clientes quanto para seus médicos. A estratégia de marketing da Cooperativa transcendeu a sua função primária de divulgação e comercialização e passou a promover uma causa, a causa do bem-estar, buscando consolidar sua imagem e liderança no mercado e assim atingir seus objetivos estratégicos de médio e longo prazo. No estudo, foram considerados indicadores de desempenho mercadológico e empresarial já amplamente utilizados e validados em diversas pesquisas sobre o tema. A análise de vínculo entre a eficácia da estratégia de marketing e o reconhecimento público foi feita considerando o escopo, a importância e a relevância dos prêmios recebidos. Nesta dissertação buscou-se também estabelecer a ligação entre a pesquisa e a prática no campo da gestão. Os resultados indicam a possibilidade de vinculação da eficácia da estratégia de marketing da empresa pesquisada com seus indicadores de resultados mercadológicos e empresariais, bem como com as premiações recebidas ao analisar como isto aconteceu. O conjunto de evidências é muito consistente. O estudo se justifica pelo interesse em modelos de avaliação de estratégias de marketing baseados no acompanhamento de indicadores de desempenho mercadológico e empresarial e pela possibilidade de verificar, na prática, a validade de algumas construções teóricas. / The challenges and difficulties faced by corporate executives to develop and apply efficient marketing strategy performance measurement systems, whether the task complexity and multiplicity of factors that may affect the results, besides the gap between management business practice and scientific models presented and recognized by the academy are the point of departure of this research. From this understanding, the objective of this study was to establish some links that enable to develop a proposal to evaluate the effectiveness of marketing strategy. Thus, an exploratory survey was developed, it was selected the case study method, that presents the evaluation of the effectiveness of the Unimed Porto Alegre marketing strategy, based on marketing and financial performance outcomes. The marketing strategy was developed in 2008 and the execution started in 2009. The performance indicators monitoring and analysis were made between 2009 and 2011. The main objectives of the marketing strategy analyzed in this research were to: impact the market, cause a sense of wonder sustained in the Cooperative’s value proposition, multiply its customer base, gain new customers and avoid evasion, convert relationship in fidelity and capture value by promoting the cause of well-being and make Unimed Porto Alegre being admirable and desirable. The conceptual product of the marketing strategy is the IBE (Unimed Porto Alegre well-being index), that drives the communication and relationship actions of the Cooperative for both customers and doctors. The Cooperative marketing strategy transcended its primary function of marketing and sales and had begun to promote the cause of welfare, seeking to consolidate its image and market leadership, achieving its strategic objectives into medium and long-term. In this study, it was considered market and financial performance indicators widely used and validated in several studies about this topic. The analysis of the link between the marketing strategy effectiveness and public recognition was made considering the scope, importance and relevance of awards won by Unimed Porto Alegre. This dissertation also sought to establish the relationship between research and practice in the management field. The results indicate the possibility of linking the marketing strategy effectiveness of the researched company with their market and financial performance outcomes, as well the awards received, when analyzing how it happened. The body of evidence is very consistent. The study has being justified by the interest in marketing strategy performance measurement models based on monitoring market and financial performance outcomes and by the possibility to check the validity of some theoretical constructions in practice.
125

The importance of firms' strategic resources and capabilities in crisis situations

Krzeminska, Anna M. 10 November 2015 (has links)
Submitted by Anna Krzeminska (anna.m.krzeminska@gmail.com) on 2015-12-03T22:31:54Z No. of bitstreams: 1 Anna Krzeminska - FGV EBAPE Thesis.pdf: 782414 bytes, checksum: d1eaade223b9b8d735b684cca595090e (MD5) / Approved for entry into archive by ÁUREA CORRÊA DA FONSECA CORRÊA DA FONSECA (aurea.fonseca@fgv.br) on 2015-12-17T11:19:14Z (GMT) No. of bitstreams: 1 Anna Krzeminska - FGV EBAPE Thesis.pdf: 782414 bytes, checksum: d1eaade223b9b8d735b684cca595090e (MD5) / Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2015-12-21T18:36:37Z (GMT) No. of bitstreams: 1 Anna Krzeminska - FGV EBAPE Thesis.pdf: 782414 bytes, checksum: d1eaade223b9b8d735b684cca595090e (MD5) / Made available in DSpace on 2015-12-21T18:36:53Z (GMT). No. of bitstreams: 1 Anna Krzeminska - FGV EBAPE Thesis.pdf: 782414 bytes, checksum: d1eaade223b9b8d735b684cca595090e (MD5) Previous issue date: 2015-11-10 / The general idea of this research is to analyze overall firm performance before and after the global financial crisis of 2008. The main question is: What kind of strategies did companies adopt that led to positive business performance after the crisis? Are there any particular competitive advantages that bring better performance in the case of an economic downturn? This research focuses on competitive advantage gained by resource-based view attributes of a product (quality, durability and prestige) and dynamic capabilities (strategic flexibility in product development and technological innovation ability). The economic crisis setting provides a proper background to analyze the competitive advantage strategies in a dynamic, low-probability environment to determine which are most worth adopting in the business world. I employ an OLS regression analysis in order to measure the business performance of 136 Brazilian firms across four years – 2002, 2005, 2008 and 2012. The findings indicate that even though all of the strategic resources and capabilities positively influence firm performance in expansionary periods, only the superior product characteristics are pertinent in surviving an economic downturn.
126

O comportamento inadimplente merece outra chance? Um estudo sobre a reincidência do default em empresas de varejo brasileiras

Monteiro, Bárbara Demétrio Salgado 14 February 2017 (has links)
Submitted by Bárbara Monteiro (bah.demetrio@gmail.com) on 2017-03-06T02:59:06Z No. of bitstreams: 1 20170301_Barbara_Dissertacao_final.pdf: 1123437 bytes, checksum: 1b1416ec225c16354da92f764573e580 (MD5) / Rejected by Renata de Souza Nascimento (renata.souza@fgv.br), reason: Barbara, boa noite Para que possamos aceitar seu trabalho, deverá realizar alterações de acordo com as normas da ABNT: Verificar a formatação e tamanho da fonte em todas as páginas do inicio, que consta o título. (tamanho 12) Na contra capa e folha de assinaturas, o campo de conhecimento é sua área: Finanças Aguardar a Ficha catalográfica. Só podemos aceitar após a inclusão da ficha completa. Em seguida, submeter novamente. Att on 2017-03-07T00:22:37Z (GMT) / Submitted by Bárbara Monteiro (bah.demetrio@gmail.com) on 2017-03-12T17:54:01Z No. of bitstreams: 1 20170312_Barbara_Dissertacao_final.pdf: 1354665 bytes, checksum: e6441f0a0acc0b8d23d0b4be15040bad (MD5) / Approved for entry into archive by Renata de Souza Nascimento (renata.souza@fgv.br) on 2017-03-13T17:04:23Z (GMT) No. of bitstreams: 1 20170312_Barbara_Dissertacao_final.pdf: 1354665 bytes, checksum: e6441f0a0acc0b8d23d0b4be15040bad (MD5) / Made available in DSpace on 2017-03-13T17:05:59Z (GMT). No. of bitstreams: 1 20170312_Barbara_Dissertacao_final.pdf: 1354665 bytes, checksum: e6441f0a0acc0b8d23d0b4be15040bad (MD5) Previous issue date: 2017-02-14 / The main objective of this study is to evaluate the propensity for the recurrence of default in the Brazilian retail companies’ credit market and to understand the main reasons that affect this propensity. For this purpose, we used a sample of 6,047 companies and, through the logit regression method, we evaluated the associations between the repeated default rate in companies that had observed past delinquency and variables related to company characteristics, previous financial difficulties and information of the owners. The conclusion was that companies that return to dishonor their financial compromises are those that have greater commitment of their revenues in debts and that present worse ratings. Variables related to the past delay also help to explain the recurrence, so more severe difficulties in the past tend to lead companies to higher default levels in the future. This model was applied comparatively to companies that did not present delay in the past and the results show that, for this second public, the explanatory power of the model is compromised. / O principal objetivo deste trabalho é avaliar a propensão à reincidência do default de crédito em empresas de varejo brasileiras e entender os principais motivos que afetam essa propensão. Com essa finalidade, foi utilizada uma amostra de 6.047 empresas e, por meio do método de regressão logit, foram avaliadas as associações entre a taxa de reincidência do default em empresas que observaram inadimplência no passado e variáveis relacionadas às características da empresa, às dificuldades financeiras vividas pela empresa no passado e às informações dos sócios. A conclusão apresentada foi de que empresas que voltam a desonrar seus compromissos financeiros são aquelas que possuem maior comprometimento do faturamento em dívidas e piores ratings. Variáveis relacionadas ao atraso anterior também ajudam na explicação da reincidência, de modo que dificuldades mais severas no passado tendem a levar as empresas a um maior nível de reincidência do default no futuro. Este modelo foi aplicado de forma comparativa a empresas que não apresentaram atraso no passado e os resultados mostram que, para este segundo público, o poder explicativo do modelo é comprometido.
127

The measurement of information flow efficiency in supply chain management

Maurer, Claus 11 March 2013 (has links)
Characteristics such as speed of reaction, order accuracy, operational flexibility and sustained quality have become fundamental in successful business today. The success of aligning a supply chain to attain these characteristics depends largely on the use of efficient communication and information technology. Communication between supply chain members requires that relevant information is transferred from its point of inception to the next point(s) of use. The transfer of information entails an efficient flow of information between systems, between systems and humans and between humans, which is directly associated with the effective interoperability between the various entities handling the relevant information. Accordingly, the realisation of interoperability will mean a faster information flow and, thus, an effective decision-making process. This research, therefore, will propose indicators and metrics for the assessment of the information flow efficiency of a business and, in particular, of a supply chain, examine the existing techniques of information flow measurement, and identify inherent weaknesses. New information flow efficiency metrics are developed and categorised into different indicators, which are based on the quality of the information as it is applied in finance, information technology and the principles of business performance measurements. This research will illustrate that these quality characteristics drive an effective and efficient information flow which, in turn, enables them to be used both as indicators and as associated metrics of information flow efficiency. Explorative analysis and statistical cluster analysis identified the most important indicators and associated metrics based on the results of a survey instrument designed specifically for this purpose. Scales were developed to facilitate the numeric assessment of the metrics and indicators. In order to prove the ability of the new indicators and associated metrics to differentiate between different levels of information flow efficiency, the new metrics were applied in sample organisations and the responses evaluated. This research lays an important foundation in terms of the ability to assess information flow efficiency which is, in turn, necessary in order to gain a better understanding of the performance of supply chains in a time where real-time information flow and electronic integration are becoming strategic business success factors. / Business Management / D. Com. (Business Management)
128

Výkonnost a hodnotové řízení podniku / Performance and value management of the company

KALCŮ, Renáta January 2014 (has links)
The master thesis deals with business performance and various approaches to its measurement with the emphasis on value management. The aim is to analyze the value creation and the performance of the company Kronomech, spol. s r.o. Then identify strategic factors affecting the value of the company, including the proposal of measures for its growth. The theoretical part focuses on indicators and models to allow assessment of business performance. These indicators are then applied in the practical part on the selected company. Attention is focused on the indicator of economic value added and the models investigating the financial position of the company. The overall economic performance of the company is evaluated, including consideration of nonfinancial indicators. The final part contains formulated measures that will lead to the consolidation of the financial health and to improve the performance of the selected company.
129

Analyse de la contribution d’un nouvel usage des réseaux sociaux numériques à la connaissance organisationnelle : la curation de contenu / The added value of social network curation for organizational knowledge

Ghebali-Boukhris, Laura 22 May 2018 (has links)
Les recherches en Sciences de Gestion et Sciences des Systèmes d'Information ont proposé diverses analyses des bénéfices des réseaux sociaux et de leurs processus d’adoption. Toutefois, les usages des réseaux sociaux sont multiples et chacun mériterait d’être approfondi. En particulier, la curation digitale est une pratique qui s’impose comme un objet de recherche particulièrement pertinent. Il propose une nouvelle utilisation des réseaux sociaux numériques, potentiellement bénéfique à l’entreprise. Ainsi, il est proposé de rapprocher les notions de curation, réseaux sociaux numériques et connaissance organisationnelle au travers de la problématique suivante : en quoi l’usage professionnel de la curation sur les réseaux sociaux permet-il d’améliorer les connaissances organisationnelles ? Pour y répondre, cette question a été articulée en trois sous-problématiques, permettant trois différents niveaux d’analyse. La première aborde les facteurs influençant l’adoption de la pratique de curation par l’individu ; la deuxième propose d’analyser l’intérêt des réseaux sociaux en tant qu’outil de support pour effectuer la curation de contenu ; la dernière associe les deux notions de curation et réseaux sociaux dans le cadre organisationnel, afin d’en comprendre ses bénéfices. Les cadres théoriques de la richesse des médias, la présence sociale, l'UTAUT et le model SLAM de l'apprentissage organisationnel ont été mobilisés à cet effet. Un questionnaire récoltant 841 réponses et 14 entretiens semi-directifs ont permis de confirmer la présence d'un lien positif entre l'adoption de l'usage de la curation sur les réseaux sociaux et l'amélioration des connaissances individuelles et collectives. Afin qu’elles puissent être converties en connaissances organisationnelles, il a été prouvé que les flux informationnels de l'entreprise doivent être alignés avec les différents niveaux de stock de connaissances. / Research in Management Science and Information Systems has proposed a series of work centered around the benefits of social networks for individuals and the adoption process that it entails. However, social network uses are numerous and each of them deserve in-depth studies. Specifically, the practice of content curation becomes truly relevant in a context of digital transformation. It proposes a new social network use that can benefit the organization. Thereby, the research opts to gather the concept of social network, curation and organizational knowledge through the following question: how does profesionnal content curation on social network participate to organizational knowledge ? This question has been sub-divided into three questions, allowing different multi-level analysis. The first one questions the influencing factors of social network curation for individuals ; the second one interrogates the benefit of using social network tool to operate content curation ; the third one combines both concepts in an organizational context with the aim of clarifying its benefits. Media Richess Theory, Social Presence Theory, UTAUT and SLAM Framework has been used to bring an answer to them. 841 questionary respondants along with 14 semi-directional interviews sufficed to confirm positive link betwen the adoption of social network curation and improvement of individual and collective knowledge. To reach organizational knowledge, the research demonstrates that informatio flows and the different stocks of knowledge need to be aligned.
130

Gestão estratégica da inovação sustentável e sua relação com o modelo de negócios e o desempenho empresarial / Strategic management of sustainable innovation and its relationship with business model and business performance

Kneipp, Jordana Marques 04 March 2016 (has links)
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The conditioning factors of the globalized world create new demands and opportunities for the development of a corporate management model based on the assumptions of sustainability, which imply substantial investments in innovation. The objective of this study was to analyze the relationship between strategic management of sustainable innovation, business model and business performance of manufacturing companies. The strategic management of sustainable innovation was analyzed from two dimensions: strategic posture, underpinned on the studies of Schaltegger, Lüdeke-Freund and Hansen (2012) and de Eiriz, Faria and Barbosa (2013); and sustainable innovation practices, evaluated on the basis of Bocken et al. (2014). The analysis of the business model was based on studies of Boons and Lüdeke-Freund (2013), Kiron et al.(2013) and Taran and Boer (2015). Business performance was evaluated by considering the dimensions proposed by Gunday et al. (2011), GRI (2006) and the OECD (2005). The first phase of the research was qualitative; a multiple case study was conducted with four companies from Brazil and four companies from Spain. The results of this phase showed that the management of sustainable innovation is considered to be a strategic issue in the Brazilian companies, and there is a clear relationship between business model and business performance. However, in the Spanish companies, innovation is related to the search for better results, and actions in favor of sustainability occur because of legal restrictions and consumer pressure. An association between the dimensions could not be identified. The results of the qualitative phase have confirmed the guiding assumption that the strategic management of sustainable innovation, the business model and the business performance of companies differ in the business context of an emerging economy such as Brazil and of a developed economy such as Spain. The second phase of the study was quantitative; a survey was conducted with Brazilian manufacturing companies. The results have shown that the strategic management of sustainable innovation is related to the companies' business model and their business performance, as there were positive associations between the dimensions of the independent and dependent variables. There were also differences between the adoption of sustainable management of innovation, degree of innovation of the business model and business performance, as there were significant differences in the test of difference between means and in logistic regression analysis. Thus, the assumptions of this study were confirmed. / Os fatores condicionantes do mundo globalizado criam novas exigências e oportunidades em relação ao desenvolvimento de um modelo de gestão para as organizações que contemple as premissas da sustentabilidade, o que pressupõe investimentos substanciais em inovação. Este estudo teve como objetivo analisar a relação da gestão estratégica da inovação sustentável com o modelo de negócios e o desempenho de empresas industriais. A gestão estratégica da inovação sustentável foi analisada a partir de duas dimensões: postura estratégica, tendo como base os estudos de Schaltegger, Lüdeke-Freund e Hansen (2012) e Eiriz, Faria e Barbosa (2013); e práticas de inovação sustentável, avaliadas com base em Bocken et al. (2014). No que se refere ao modelo de negócios, teve-se como base os estudos de Boons e Lüdeke-Freund (2013), Kiron et al., (2013a) e Taran e Boer (2015). O desempenho empresarial foi avaliado considerando as dimensões propostas por Gunday et al. (2011), GRI (2006) e OCDE (2005). A primeira fase da pesquisa caracterizou-se como qualitativa e foi conduzida a partir de um estudo de casos múltiplos com quatro empresas do Brasil e quatro empresas da Espanha. Os resultados dessa fase permitiram concluir que, nas empresas brasileiras, a gestão da inovação sustentável é considerada uma questão estratégica, ficando evidenciada uma relação com o modelo de negócios e o desempenho empresarial. Porém, nas empresas espanholas, a inovação está relacionada com a busca por melhores resultados, e as ações em prol da sustentabilidade ocorrem em virtude de restrições legais e pressões dos consumidores, não sendo possível identificar uma associação entre as dimensões analisadas. A partir dos resultados da etapa qualitativa, foi possível confirmar o pressuposto norteador de que a gestão estratégica da inovação sustentável, o modelo de negócios e o desempenho se diferenciam no contexto empresarial de uma economia emergente como o Brasil e de uma economia desenvolvida como a Espanha. A segunda etapa do estudo caracterizou-se como quantitativa e compreendeu a realização de uma pesquisa survey com empresas industriais brasileiras. Os resultados permitiram observar que a gestão estratégica da inovação sustentável está relacionada com o modelo de negócios e o desempenho empresarial, na medida em que foram encontradas associações positivas entre as dimensões das variáveis dependente e independentes. Também foi possível verificar diferenças entre a adoção de uma gestão da inovação sustentável, o grau de inovação do modelo de negócios de negócios e o desempenho empresarial, tendo em vista que foram constatadas diferenças significativas no teste de diferença de médias e na análise de regressão logística. Desse modo, foi possível confirmar as hipóteses norteadoras do estudo.

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