The global business environment of today requires companies to be flexible, in order to quickly react and respond to the ever-changing market. Business-to-business application integration (B2BAI) can be seen as a tool which enables companies to stay competitive and it is often regarded by the theory as a must for survival in today’s fierce business environment. Eventhough the employment of a B2BAI strategy can generate a lot of advantages and opportunities for companies operating within today’s global business environment, there are still many challenges and problems to overcome in order to have a successful B2BAI solution. Based on this we found it highly interesting to see whether the theories positive outlook on B2BAI could be supported by an empirical research. In this essay we have therefore studied and identified the underlying reasons and the contributing factors to why or why not companies choose to integrate externally, from the perspective of IT-consulting agencies. Besides this, a description and an explanation regarding the concepts covered by the field of B2BAI have been made in order to facilitate the understanding for the reader. As our intention primarily was to investigate the reasons behind and the contributing factors to why or why not companies choose to integrate, we chose to make qualitative interviews. This, as we were in need of information which described the course of events and expressed individual opinions, in order to achieve the purpose of the essay. Regarding the selection of research objects for the research, the population consists of all IT-consulting agencies in Sweden. The research has however been delimited to a selection of the population, where the sample consists of three IT-consulting agencies located in Jönköping, with experience of B2BAI. One of the most interesting discoveries we have made in this research is that the empirical findings agree with the theory in regards of that globalization is a central factor contributing to why companies chose to invest in B2BAI. However, the respondents do not discuss all the advantages of B2BAI mentioned in the theory and emphasize slightly different underlying reasons for choosing to employ a B2BAI strategy. The most central reason for not choosing to employ a B2BAI strategy was according to the respondents due to the lack of knowledge regarding issues relating to the phenomenon and this have not been discussed in the theoretical framework. The challenges with B2BAI stated in the theory, were on the other hand not regarded as issues contributing to not choosing to implement B2BAI. We are under the impression that the advantages and the oppor-tunities with B2BAI carry more weight then the challenges, as the essays empirical findings indicate that the demand for B2BAI today is high and constantly growing. / Dagens globala affärsvärld kräver att företag ska vara flexibla för att snabbt kunna reagera och anpassa sig till den ständigt föränderliga marknaden. Business-to-business application integration (B2BAI) kan ses som ett verktyg som hjälper företag att vara konkurrenskraftiga och i teorier som behandlar ämnet beskrivs det ofta som ett måste för att överleva i dagens tuffa affärsklimat. Trots att tillämpandet av en B2BAI strategi kan generera ett flertal fördelar så finns det fortfarande många utmaningar och problem att bemästra för att kunna få en framgångsrik B2BAI lösning. Baserat på detta fann vi det högst intressant att undersöka huruvida teorins positiva bild av B2BAI kunde stödjas av en empirisk studie. I denna uppsats har vi därför undersökt och identifierat de underliggande skälen och de bidragande faktorerna till varför företag väljer eller inte väljer att integrera externt, utifrån ett IT-konsultföretag perspektiv. Utöver detta ges en beskrivning av och förklaring till de begrepp som kunskapsområdet B2BAI innefattar för att underlätta förståelsen för läsaren. Eftersom vår avsikt huvudsakligen var att undersöka skälen bakom och de bidragande faktorerna till varför företag väljer eller inte väljer att integrera, valde vi att genomföra kvalitativa intervjuer. Detta då vi hade ett behov av information som beskrev händelser och uttryckte personliga åsikter för att kunna uppfylla syftet med denna uppsats. Vad gäller urvalet av undersökningsobjekt består populationen av alla IT-konsultföretag i Sverige. Undersökningen har dock avgränsats till tre IT-konsultföretag belägna i Jönköping med erfarenhet av B2BAI. En av de mest intressanta upptäckterna vi har gjort i denna undersökning är att empirin överensstämmer med teorin beträffande att globaliseringen är en central bidragande faktor till varför företag väljer att investera i B2BAI. Respondenterna diskuterar dock inte alla fördelar med B2BAI som omnämns i teorin och framhåller delvis andra underliggande skäl till varför företag väljer att använda an B2BAI strategi. Det mest centrala skälet till varför företag inte väljer att implementera en B2BAI strategi var enligt respondenterna på grund av bristande kunskaper beträffande frågor relaterade till fenomenet och detta har inte diskuterats i det teoretiska ramverket. Utmaningarna med B2BAI omnämnda i teorin ansågs emellertid inte vara bidragande faktorer till att inte välja att implementera B2BAI. Vi har fått intrycket att de fördelar och möjligheter som B2BAI medför är av större vikt för företag än de utmaningar och problem som existerar, då uppsatsens empiriska studie pekar på att efterfrågan för B2BAI är stor idag och kon-stant växande.

This thesis covers an area of procurement of companies. It's specifically orientated on supporting the procurement processes by electronic purchasing system. In the first part there are by literature search, identified and analyzed key factors for successful realization of the implementation and management of electronic purchasing system. In the second part there is comparison of the case study in Unipetrol Services s.r.o. and the key factors of the first part, which is resulting in a deduction and generalization of best practices for implementation and management of electronic purchasing systems. The main benefit and also the outcome of this work is an extension of the reference model MBI, based on a facts and practical experience in procurement area.

This qualitative study focuses on how social media policies and guidelines are used in practice within nine different Swedish industrial B2B companies. This study identifies their social media policies and guidelines in order to examine its content and investigates how the participating companies use their social media policies and guidelines in their marketing activities according to the interviewees. A qualitative research method with nine semi-structured interviews has been conducted and analyzed with a thematic analysis by using research and theory within the chosen subject.The findings of this study reveals that the companies have social media policies and guidelines in place in order to satisfy different needs, hence, some of the companies use it as a fundamental framework, while other companies incorporate it to a greater extent and use it as a way of handling risks.Through its managerial and social media policies and guidelines implications, this study contributes to the identified research gap regarding how social media policies and guidelines usage in B2B industries by providing insights from practice.

Digitization of business has evolved business strategies and models. Companies have found new ways of value creation and consequently innovated monetization. A prominent area where this can be seen is within platform services, which lacks business-to-business research. Knowledge contribution in this area is therefore warranted. Aim – This study aims to investigate pricing strategies and contextual challenges and opportunities regarding platform services in the spirits industry. To enable this, the following research questions have been formulated: 1) What are important market dynamics to consider when developing a platform service in the spirits industry? 2) How will these market dynamics affect the pricing strategy of a business-to-business platform service? Method – Considering that theory testing and theory generation are both parts of this study, the methodological approach is abductive. Regarding the data collection, a literature review was paired with a case study. Semi-structured interviews with senior executives from the focal industry provides the source of primary data for this study. Thereafter, a thematical analysis method was applied to help answer the research questions. Findings – From the thematical analysis, this study identified five market dynamics affecting pricing strategies of business-to-business platform services in the spirits industry. Namely, adaptability, legislative barriers, locking effects, individualization of business relations, and digitization.  Implications – This study contributes to the spirits industry and to business-to-business platform developers through the identification of market dynamics. Investigation into how pricing strategies of platform services are affected by the industry-specific market dynamics can contribute to strategic decision-making. In terms of theoretical significance, the aforementioned market dynamics add to the business-to-business discourse. Additionally, this study’s explorative nature is expected to pave the way for further research into business-to-business platforms, the spirits industry, market dynamics, and pricing strategy. Limitations – The work context is limited to digital platform services within the spirits industry. Moreover, albeit the literature review covers established theory regarding both business-to-consumer and business-to-business platform services, the empirical focus and consequently the ambition of the analysis is to generate new knowledge for the business-to-business environment specifically. Lastly, the interview respondents are limited to the case company’s network.

The reality of a so-called theory/practice divide between what the academic world research and teach and how it is applied by practitioners has existed for decades. Academics commented about the practical applicability of theories concerning business management applications. This research attempts to understand a concept from a practitioners’ viewpoint. The focus of the research was on marketing and management practitioners’ application of market segmentation principles in their businesses. The study was qualitative in nature. Discussion guidelines were used in in-depth interviews from purposefully selected case study organisations. The analysis indicated that practitioners readily apply the economic principle of market segmentation. That is to divide the broad market into parts (segments) and then focus their attention on selected segments. The analysis also indicated that practitioners deviate from the current marketing theory on market segmentation. It was further found that management practitioners could benefit from applying some of the principles taught in market segmentation theory. The implications from the findings are twofold. The first is that an alternative theory regarding market segmentation emerged from management practitioners’ perspectives. The second is that it is possible to integrate aspects of other market segmentation schemes with the alternative theory to ensure a market segmentation approach that confirms management intuition as well as existing market segmentation theory. Merging these approaches creates a possible improvement in the practical application of current market segmentation theory. / Business Management / D. Phil. (Business Management)

Payments take place every day in exchange for goods and services. There are a large variety of different methods which can be used to make a payment, and multiple scenarios in which payments take place. Recently there has been a significant amount of innovation in the Payment Services sector, however the majority of this innovation has occurred in the Business-to-Consumer (B2C) market, leaving the Business-to-Business (B2B) market relatively devoid of innovations. This raises the question, why are there limited successful innovations in B2B Payment Services? Furthermore, are there areas for innovation in the realm of B2B Payments? To explore this perceived gap in innovation, the payment methods available to small B2B companies were examined to identify key challenges and areas for future innovation in B2B payments. The research contains primary data from semi-structured telephone interviews with five owners or managers in SME (Small or Medium-Sized Enterprise) B2B companies, located in the United Kingdom. It will be concluded that the payment methods available to small businesses are sufficient for their needs, and there were no real ‘pain points’ with the actual payments themselves – and this is posited as one reason why payment services innovation has been limited within B2Bs. However, each business experienced a number of challenges in the bigger-picture payment cycle and business purchasing flow. It is within this space - helping businesses manage payments, not make payments - that opportunities for innovation lie, and a conceptualisation of new business opportunities is discussed. / <p>Master of Entrepeneurship and Innovation Management (TEILM)</p>

Master of Technology Marketing Management in the Faculty of Business at the Cape Peninsula University of Technology, 2013 / The advent of IT technology in particular, mobile technology has forced most of the private sector to re-evaluate how they interact and communicate with their intermediaries. Since the early 1990s most businesses have put the intermediary at the centre of their business by means of business strategies like Customer Relationship Management (CRM) solutions. However, the speed at which technology is evolving is forcing businesses to evaluate new and alternative means of managing intermediary relationships, as intermediaries now drive the economy, not businesses. The very essence of a good CRM programme is its reliance on an IT system which is advanced enough to analyse the captured intermediary data, transform that data into usable knowledge, which is then stored in a centralised, crossfunctional database or data warehouse. Most businesses agree that the goal of CRM solutions is to maximise business profits by maximising the value of interaction with intermediaries. Successful CRM businesses have strong, clearly defined business strategies that focus on the intermediary and generate a process-orientated view of the organisation. CRM functionality therefore creates a single view of the intermediary and the business as well as support to the Marketing, Sales, Order, Production and Service processes. This dissertation investigated the CRM functionality within the Fast Moving Consumer Goods (FMCG) wholesale and retail liquor sector of the City of Cape Town, paying particular attention to the three channels that the liquor industry operate in. These three channels are segmented as the formal Off-premise consumption, formal On-premise consumption and the Informal Main market. The formal Off-premise consumption channel consist of the mainstream convenience and self-service liquor retailers where stock is purchased and consumed at another location by the end user. The formal On-premise consumption channel consists of venues where patrons purchase and consume liquor on the spot. The informal Main market, which is dominated by shebeens and taverns, is a combination of the Off- and On-premise consumption channels where bottle purchases and consumption occur on site together. This dissertation investigates one primary and four secondary questions within these channels. The primary question will establish whether a mobile CRM programme can be used as a marketing instrument to create a competitive advantage within the B2B licensed liquor industry of South Africa. The secondary questions establish whether intermediaries are willing to adopt CRM technology, what barriers exist, what the benefits are for both intermediary and company and whether there will be a reduction in communication costs for both parties. The South African government regulates the South African liquor industry in that only licensed outlets may trade in liquor. Within the Western Cape region, there are approximately 4,000 licensed outlets of which approximately 2,000 licences (data obtained from a leading liquor wholesalers company database) fall within the boundaries of Cape Town. A leading liquor wholesaler has legal contracts with each one of these accounts, providing a defined database from which primary research was conducted. Primary researches, in the form of quantitative interviews with a random sample of 150 intermediaries, across the three identified channels were conducted for this study. Questionnaires were used to establish how a competitive B2B mobile CRM programme can be implemented, while possible barriers and facilitators to mobile CRM were also considered. The findings produced two results: one result was expected but the second result was not expected by the researcher. The first results were that 57.5% of respondents, across all business channels, indicated their willingness to receiving a mCRM programme on their mobile devices. The unexpected finding was that 57.3% of respondents across all business channels had no idea or did not know what a CRM programme was. From these findings several recommendations are discussed namely: the implementation of a six month tactical marketing campaign which would expose intermediaries to the concepts and ideas of a CRM programme; the establishment of a comprehensively updated intermediary database; welltrained field sales staff who would support the CRM programme once implemented; a simple, easy to use and navigate mCRM programme to begin with. This programme would have to have the ability and capability to progress in the future as intermediaries become more familiar with the system; and a complete company philosophy, with a clear, holistic and coherent business strategy, that would embrace the mCRM concept to drive future growth opportunities. Key Words: business-to-business; customer relationship management; electronic customer relationship management; Information Technology and mobile customer relationship management.

Under de senaste decennierna har hantering av leverantörsrelationer blivit en viktig konkurrensfaktor för företag världen över. Denna uppsats kommer delvis att presentera teorin bakom hantering av leverantörsrelationer och integrera den med värdesamskapande vilket är ytterligare en viktig aspekt för företag som önskar att implementera ett vinn-vinn-tänk med sina samarbetspartners. Studien har genomförts på inköpsavdelningen på Valmet i Karlstad med syfte att identifiera vad som är värdeskapande i ett leverantörsförhållande. Den empiriska datan har analyserats för att sedan omvandlas till aktiviteter som kan appliceras i ett tidigt skede av en produkt/projektcykel. Detta leder in på Design to Cost vilket utgör den tredje och sista grunden för litteraturstudien av detta arbete.   Denna studie inleddes med en litteraturstudie, med fokus på de tre huvudämnena; hantering av leverantörsrelationer, värdesamskapande och Design to Cost. Denna studie sammanställdes sedan i ett teoretiskt ramverk som följdes upp med en kvalitativ datainsamling. Semistrukturerade intervjuer användes under två olika delar av studien, först intervjuades anställda på Valmet i Karlstad och därefter företagets leverantörer. Under analysen jämfördes insamlad data med det teoretiska ramverket.   Resultaten visar att värdesamskapande i studiens kontext främst bygger på kommunikation och tillit. Det är också viktigt att veta i vilken fas involveringen av leverantörer bör uppnås. Eftersom det här är en studie som fokuserar på Design to Cost, rekommenderas det att involvera leverantörerna i ett tidigt skede. Som ett resultat ökar antalet möjligheter och samarbetet är mindre begränsat av tekniska designbeslut etc.   De identifierade aktiviteterna från analysen har prioriterats i en matris och en rekommendation har skapats delvis till Valmet, men också till liknande branscher. Eftersom resultatet bygger på empirisk data analyserad ur ett teoretiskt perspektiv, kan det därför motiveras att lösningarna är generella i en viss utsträckning och därmed tillämpbara i andra kontext. Aktiviteterna har delats in i 4 teman; kommunikation, samarbete, informationsdelning och kategorisering. Förslagen på aktiviteter berör bland annat utbildning, uppföljning och återkoppling, intern benchmarking, utvecklingsplaner, tvärfunktionella team, kvalitetssäkring, prognostisering, kostnadsnedbrytning samt kategorisering av leverantörer/kund och produkter. / In recent decades supply relationship management have become a competitive factor for companies worldwide. This master thesis will partly address the theory of supply relationship management and integrate it with value co-creation, which is an additional important aspect for companies wanting to implement a win-win thinking with their collaborative partners. The study have been conducted at the purchasing department at Valmet in Karlstad with the purpose of identifying value creation in a supplier relationship. The empirical data have been analyzed to represent activities that can be applied in an early stage of a product/project cycle. This leads to Design to Cost, which constitutes the third and last foundation for the literature study of this work.   This study started with a literature review, focusing on the three main subjects; supply relationship management, value co-creation and Design to Cost. This review was then concluded by a theoretical framework and followed up with a qualitative data collection. Semi-structured interviews were used in two different parts of the study, first with employees at Valmet in Karlstad and then with their suppliers. During the analysis the data was compared to the established theoretical framework.   The results show that value co-creating in the study's context is based foremost on communication and trust. It is also important to know at what phase the involvement should be accomplished. As this is a study focusing on Design to Cost it is recommended to involve the suppliers at an early stage. As a result more opportunities are given and the cooperation is less restrained by any technical design decisions etc.   The identified activities from the analysis have been prioritized and a recommendation have been created partly to Valmet, but also to similar industries. As the result is based on empirical data analyzed from a theoretical perspective, it can therefore be justified that the solutions are general to a certain extent and thus applicable in other contexts. The activities have been divided into 4 themes; communication, collaboration, information sharing and categorization. For instance, the proposals for activities concern education, follow-ups and feedback, internal benchmarking, development plans, cross-functional teams, quality assurance, forecasts, cost breakdown as well as categorization of supplier/customer and products.

The aim of this thesis is to break new ground by investigating the interactional organisation of real events that comprise live business-to-business cold calls. Despite being a ubiquitous part of everyday life, we know very little about how cold calls are initiated, progressed, and completed. Cold calls are unsolicited telephone encounters, initiated by salespeople aiming to get prospective clients ( prospects ) interested in their services, with the distal goal of turning them into clients and the proximal goal of getting them to agree to an initial meeting. Cold calls are often treated as a nuisance by call-takers, and salespeople must deal with reluctant gatekeepers, recurrent sales resistance, and the occasional hang-up. The training they receive often draws on outdated theories of communication and is rarely supported by empirical evidence. Thus, this study not only addresses an important domain for interactional research, but also fulfils a practical necessity for empirical research that will inform sales training and improve callers and call-takers experiences. The data comprise 150 recorded calls supplied by three British companies that sell, service, and lease office equipment. The data were collected, transcribed, and analysed within an ethnomethodological framework using conversation analysis and discursive psychology. The first analytic chapter outlines the overall structural organisation of cold calling. It documents the constituent activities within the opening, the business of the call, and the closing. It identifies and describes two types of cold calls. Freezing calls are initiated by salespeople who are contacting a prospect for the very first time. Lukewarm calls feature salespeople who claim to have been in contact with the prospect s organisation in the past. The second chapter excavates the initial turns of lukewarm calls in which salespeople ask to speak to another person within the company, with whom they indicate to be acquainted. The analysis revealed that this third-party acquaintanceship was crucial for establishing the legitimacy of the switchboard request and for improving the chances of getting it granted. The third chapter focused on appointment-making sequences in both freezing and lukewarm calls, showing that they comprise two components: a preamble and a meeting request sequence. I also highlight how salespeople exploit sequential and turn-taking mechanisms to secure meetings with prospects without giving the latter the opportunity to refuse. The final chapter examines two practices for enacting resistance in cold calls blocks and stalls and documents the range of methods salespeople employ for dealing with each type of resistance. Sales blocks expose the salesperson s commercial agenda, attempt to stop the prospecting activity, and move towards call pre-closure. In response, salespeople can challenge, counter, or circumvent blocks as well as redo their initiating actions. Stalls slow down the progress of the sales process by delaying the next phase of the sale or by proposing less commitment-implicative alternatives. Salespeople deal with stalls by either justifying their initial proposal or by spontaneously introducing new action plans, both being more conducive to the progress of the sale. The thesis contributes to a growing body of interactional research on commercial encounters by shedding empirical light on a previously unexamined setting, business-to-business cold calls. It also moves forward discursive psychology s project of respecifying psychological phenomena by documenting the communicative practices associated with persuasion and resistance. Finally, it expands the extant conversation analytic toolkit by examining new practices (such as appointment-making) and by providing new insights into key conversation analytic topics (such as requests, pre-sequences, and accounts for calling). Overall, the findings presented in this thesis challenge existing conceptions of prospecting through cold calling that are prevalent in the sales literature. The thesis puts forward a strong argument for opening the black box of cold calls to better understand these interactions and to identify good practices as the basis for communication training. Research presented in this thesis has already been used in the development of CARM (Conversation Analytic Role-play Method) training for salespeople, who reported having doubled their appointment rates. Based on the findings in this thesis, I plan to develop further training not only for salespeople but also for prospective customers, thus improving the overall outcome of cold call encounters.